Bangkok 101 Media Kit 2013

Page 1

Media Talisman Media Group Co., Ltd.

1 1 3 S o i To n s o n , P l o e n c h i t R o a d , B a n g k o k 1 0 3 3 0 , T h a i l a n d .

2013

+66-(0)2-252-3900 Fax: +66-(0)2-650-4557 E-mail: info@talisman-media.com www.bangkok101.com

Tel:


S

ince launching in 2005, Bangkok 101 has established itself as the Thai capital’s only premium lifestyle and travel guide, keeping pace with constantly changing trends on the local and national scene. Independent and unbiased, the magazine caters to sophisticated travelers and locals who yearn for more than what they find in weighty, dated guidebooks. Unlike the typical ‘free copy’ publications, it’s a dedicated, distilled city guide to luxury travel that tells it like it really is. In each monthly issue the vital information stays while the outdated stuff goes, so the latest updated listings and news can be added. All this has made Bangkok 101 the number one monthly visitor and expatriate guide to Bangkok, as well as the in-room magazine of choice at leading hotels and high-end serviced apartments.

At a Glance Size: 17cm x 24cm Pages: 112pp, high-grade art matte paper Weight: Cover 230-gram / inside 100-gram Printing: 4-colour, perfect-bound Newsstand price: B100 Frequency: Monthly Circulation: 30,000

bangkok 101

september 2012 100 baht

Disco Buddha | City pulse Quince / Museum of Floral Art | Food & drink

An An Lao | shopping Code 10

september 2012

disco buddha


learn what’s hip and what’s happening

city pulse

navigate your way around town

sig htseeing

Metrobeat: Our dedicated columnist scours the city for all the major events, including festivals, exhibitions, nightlife, music and new openings.

Route 101: We take readers on a walking tour through Bangkok’s best neighbourhoods, including Chinatown, Rattanakosin and Pathumwan.

discover the best destinations here and beyond

travel

Daytrip: Escape the heat of the capital city as we head to amazing surrounding areas, take you on cool excursions that will literally make your day.

Features: every month we cover in Sightseeing Focus: We introduce Upcountry Now: We encourage you detail the big issues, openings or events the reader to one of the city’s lesser to go explore the endless possibilities that the city is talking about and that we known but culturally revealing sites, of Thailand, by highlighting all the best deem of most interest to our readers. be it museum, temple or historic home. festivals, concerts and other happenings taking place around the country. Over the Border: We give readers the lowdown on top destinations in the region, including Malaysia, Vietnam, Laos, Singapore and further afield.

all the latest in music, art, books and film

art Exhibitions: In partnership with sister publication BAM (Bangkok Art Map), our in-house art expert presents the best art shows of the next month. In Space: We profile one of the art galleries regularly showcasing Thai and international art, and thus helping to put this city on the global art map. Reviews: Read up on all the latest books, films and DVDs released in the Kingdom; from art house flicks to autobiographies by the nation’s most famous residents.

a showcase of worldclass photography

photo feature

all your eating out needs, from street stalls to fine dining

food & drink

This section champions the Thai-based Meal Deals: We present the best work of local and international photog- monthly deals, specials and promotions raphers, examining such themes as from Bangkok’s top restaurants, from tradition, pop culture and people. both independent operations and hotel dining. Past photo-essays have spotlighted the work, much of it exclusive, of some Eat Like Nym: Our roving Thai of Thailand’s top photographic talents, street food expert takes an offbeat including Manit Sriwanichpoom, Dow tour in search of her next delectable Wasiksiri and Piyatat Hemmatat. meal, from roadside snacks to hidden restaurants. Restaurant Reviews: From the smallest street food stall to luxury sky-high dining, Bangkok 101’s expert reviewers give their unbiased and 100% honest opinions.


enjoy ‘one night in Bangkok’

Nig htlife

sign up for a class or take up a new sport

all your retails needs, from markets to malls

community

shopping

Bar & Club Reviews: Our crack team of party animals seek out the best places in town to enjoy a drink or dance the night away.

Unique Boutique: Bangkok boasts some of the most unique shops in the world. Each month we profile one that really stands out from the pack.

Courses: Our round-ups suggest a number of hands-on activities, including Thai cooking classes, meditation schools and Thai massage lessons.

Area Guides: When one place just isn’t enough, readers turn to our nightlife guides for destinations such as Thong Lor, Khao San Road and RCA.

Mall Crawl: Get the lowdown on Thailand’s best shopping malls, with our concise descriptions and easy-touse locator map – complete with nearest BTS stations.

Making Merit: An old Thai proverb says that: “If you do good you will receive good; if you do evil you will receive evil.” With that thought in mind, we spotlight a worthy Bangkok-based charity that needs your help.

Listings: Our categorised listings – including nightclubs, jazz, cabaret, JJ Gem: The city’s largest market, pubs, live music and bars with a view – Jatujak is a warren of stalls and alley. are perfect for tourists searching for a Our map and ‘JJ Gem’ shop focus is specific nighttime mood and setting. the indispensable visitor’s guide.

never be lost with this at-a-glance tool

our guide to good living and healthy habits

wellness

Reference

Spa Reviews: Bangkok probably ofGetting Around: Whether you take fers more places to indulge in massage the train, subway, river boat, taxi, bus than any other city on earth. In each or tuk-tuk, navigate the ‘City of Angels’ issue we review treatments of all levels easily with this guide. and price range. City Maps: Our handy city area Wellness Centres: Offering much maps make the perfect at-a-glance more than massage, this list of the companion for both tourists and resicity’s top all-round holistic centres dents, detailing useful information such covers everything from hydrotherapy as BTS (Skytrain) and MRT (subway) to yoga. stations, as well as major roads, mustsee attractions and riverboat stops. Medical Tourism: A billion dollar industry in Thailand, every year more than 600,000 patients from over 200 countries seek treatment at bangkok’s world-class hospitals.

Participant Sports: We present the best ways for locals and visitors alike to stay in shape and have fun at the same time, including aerobics, iceskating, cycling, bowling and tennis.


Our Readers A

sophisticated mix of Thais, expatriates and global travelers, Bangkok 101 readers are astute consumers who don’t believe in hype, but instead put their trust in reliable information. They don’t heed the party photos gracing the society pages, but want to know about the real Thailand: the best places to stay, play, eat, shop, spa and more. They are here to spend money and want to know where. To find out, they turn to the pages of Bangkok 101 month after month, year after year.

Advertisers

101

readers recognise quality and integrity, so they believe in Bangkok 101 and credible editorial content means credible advertisers. Our superb production and editorial qualities attract a top-tier clientele – those who want to be associated with a premium product.


advertising rates 1/2 Page Ad.

Full Page

1/3 Page Horizontal

size: 156x106 mm.

size: 170x240 mm. Bleed 3 mm. (all side) inside margins 15 mm.

1/3 Page Vertically

size: 156x72 mm.

size: 50x217 mm.

2013 Promotional Display Advertising Rates (Per insertion) 1x(Full Rate)

3x(20% off)

6x(30% off)

12x(40% off)

THB

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THB

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Full Page

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42,000.-

1/2 Page

40,000.-

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1/3 Page

30,000.-

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21,000.-

18,000.-

1/4 Page

25,000.-

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17,500.-

15,000.-

SIZE

1/4 Page Strip size: 156x53 mm.

*Preferred positions are subject to a 20% surcharge

Double Page Spread size: 340x240 mm. Bleed 3 mm. (all side) inside margins 15 mm.

Back Cover

Inside Front Cover

size: 167x240 mm. Bleed 3 mm. (all side) inside margins 15 mm.

Premium Position Pages 3x(20% off)

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12x(40% off)

THB

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Double Page

125,000.-

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87,500.-

75,000.-

Back Cover

95,000.-

76,000.-

66,500.-

57,000.-

Inside Front

85,000.-

68,000.-

59,500.-

51,000.-

Inside Back

80,000.-

64,000.-

56,000.-

48,000.-

Number of copy

Price per copy

50-99

75.-

100-199

70.-

200-299

65.-

300-399

60.-

400-499

55.-

500+

50.-

Bulk

Copy Rates

Make sure your guests have the only magazine that matters, and place Bangkok 101 in all the rooms at your hotel or serviced apartment - the more copies you order, the greater the discount.

size: 163x240 mm. Bleed 3 mm. (all side) inside margins 15 mm.

For all advertising queries contact:

1x(Full Rate) SIZE

Inside Back Cover

size: 170x240 mm. Bleed 3 mm. (all side) inside margins 15 mm.

Talisman Media Group Co., Ltd. 1 1 3 S o i To n s o n , P l o e n c h i t R o a d , Bangkok 10330, Thailand.

Digital Artwork Requirements

Tel:

+66-(0)2-252-3900

Fax:

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sales@talisman-media.com

Files must be create from one of the following programs. - Adobe Acrobat4 (PDF1.3) or earlier. - Adobe Indesign CS4 or earlier. - Adobe Illustrator CS4 or earlier. - Adobe Photoshop CS4 or earlier. Artwork must be in CMYK format (not RGB and Spot Color). Convert type to outlines when using Indesign and Illustrator. Minimize the number of steps used to create a gradtion of blend. Include all screen and printer fonts. Final completed artwork must be converted to pdf file at 300dpi in printed size.


www.bangkok101.com

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hat makes Bangkok 101’s website different is that we provide both residents and visitors with up-to-date information. Our unique 101 brand gives readers honest and detailed information in an easy-to-read format. Whether travelers are looking for a hotel, a great restaurant, a bar with a spectacular view, or suggestions on where to shop and what to do, we have it all covered online.

More than 60,000 page-views every month More than 15,000 visits +51% in the past 6 months and still improving

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60% connect from Thailand 26% through mobile (Apple 86%) 300x250

4,000 fans on facebook & 2,000 followers on twitter

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50% Men 50% women 83% in 18-44yr range

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MIDDLE Page

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Top Page

Middle Page

Bottom Page

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Monthly Rates

Size

Rotation

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1/3

11,000.-

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1/3

10,000.-

300x250

1/3

8,700.-

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1/3

8,700.-

300x250

1/3

7,500.-

300x125

1/3

6,000.-

125x125

1/3

5,000.-

620x90

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7,500.-

300x250

1/3

6,700.-

THB

*Prices in THB +7% VAT 1 page out of 3

FLASH +10% / VIDEO +20% 300x250

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BOTTOM Page

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Online Rate Card

ADVERTISERS ON MAGAZINE (same calendar year period)

Discount -20%

Technical Specifications

Artwork should be received at least 48 hours before the campaign starts support .jpeg, gif with 70 kb. max / videos 5 mb, 30 sec. max

For all advertising queries contact:

Talisman Media Group Co., Ltd. 1 1 3 S o i To n s o n , P l o e n c h i t R o a d , B a n g k o k 1 0 3 3 0 , T h a i l a n d .

Tel:

+66-(0)2-252-3900 Fax: +66-(0)2-650-4557 sales@talisman-media.com

E-mail:


Distribution M

arket-leading circulation paired with intelligent, worldwide distribution, copies of Bangkok 101 reach the people that matter all around the globe even before they land in the Kingdom. The magazine is distributed locally at venues frequented by important movers, shakers and decision-makers:

• Major bookshops and newsstands throughout Thailand • Worldwide subscriptions • Leading hotels and deluxe serviced apartments • All domestic and overseas TAT offices • All foreign embassies and consulates in Thailand • All Thai embassies and consulates overseas • Cultural centres and international schools • Thailand’s premier hospitals and spas • Airline Lounges • True Coffee Shop

Bookshops: Nai In Books Booksmile Chulalongkorn Bookcentre

Asia Books Bookazine B2S Kinokuniya

Hotel G ift Shops: Asia Hotel Dusit Thani Four Seasons Grand Hyatt Erawan Bangkok Mandarin Oriental

Plaza Athenee Imperial Queen’s Park Royal Orchid Sheraton Hotel The Peninsula Bangkok

Also Available at: Bumrungrad Hospital RCA Plaza Villa Market American Community Support Association Museum Siam

testamonials “Bangkok 101 is my faithful companion to the City of Angels.” China Williams, Author, Lonely Planet Bangkok “Of the tourist monthlies, Bangkok 101 is the classiest.” Philip Cornwel-Smith, Author, Time Out Guide Bangkok “From vibrant photography and pulsating colours to up-to-the-minute insider tips, 101 has Thailand precisely wrapped up and serves it on a stimulating platter.” Cheryl Tseng, Author, Chic Bangkok – www.chicasia.com “101 is the best…it’s the concierge magazine.” Wirachai Chakumrod, Chief Concierge, Grand Hyatt Erawan Bangkok “With 101, at last Thailand has a hip, slick, finger-on-the-pulse publication with style and attitude to spare.” Grant Thatcher, Editor, Luxe City Guides


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