Goals, Objectives, and Strategies

GOAL 1 Increase the number of students who apply to the IFP for summer 2016

Objective: Have at least 18 students signed up to the IFP by March 4th, 2016 and have a waiting list of at least eight more students. Strategy 1: Increase campus presence through redesigned flyers, posters and brochures. Strategy 2: Hold more well-advertised information sessions about the trip involving both the IFP director and former students from the trip. Strategy 3: Utilize the Tate Student center Art wall with newly designed posters including pictures of former students from the trip along with information about the trip itself. Objective 1: Increase awareness of the IFP among UGA’s student body by 25% by April 2016 Strategy 1: Rebrand the IFP's visual identity to appear more appealing and outgoing Strategy 2: Increase the social media presence of the IFP on Facebook, Instagram and Twitter Strategy 3: Hold more events on campus related to the IFP (tabling, info sessions, etc…)

GOAL 2 Increase social media presence, followers, and engagement

Objective: Increase following on Facebook, Instagram and Twitter by >20% by April 2016. Strategy 1: Make regular posts (multiple times a week) to all platforms throughout the year, not only during the summer, utilizing tools like Hootsuite. Strategy 2: Have students who went on the trip previously post about their experiences. Strategy 3: Make short, informative and creative videos about planning and getting ready for the trip. Strategy 4: Post parental feedback about the trip

GOAL 3 Increase general awareness of the IFP among UGA students

during key times such as breaks and the summer.

GOAL 4 Establish visual brand assets and brand guidelines for the IFP

Objective: Create a new, more appealing visual identity and set of guidelines for promotional and internal use by the IFP for at least 5 years by the end of April, 2016. Strategy 1: Redesign all promotional material including the logo, flyers, posters, brochures and goodies. Strategy 2: Create a uniform brand image to be used by all IFP promotional materials including a set of standard colors and a tone of advertising Strategy 3: Make large posters for use at the Tate Art Wall incorporating the new branding guidelines that can be reused every year.