Target Audience

PRIMARY AUDIENCE

One of the Interdisciplinary Field Program’s goals is to raise awareness among UGA students as a whole (see Appendix: Survey Results for key findings on brand awareness). Particularly, our main target audience is lowerclassmen who are majoring in geology, ecology, anthropology or any major similar to those studies. This specifically will include incoming freshmen, current freshmen and sophomores, who preferably enjoy outdoor experience. This is also the age group that needs to complete their core classes. Although this age group is not the only group that can participate, IFP has potential to grow immensely if targeted. As a team, our goals, objectives and strategies will be focused specially on the students at UGA. Through social media interaction, events and promotional materials, we hope to bring extensive amount of awareness and growth to the program.

SECONDARY AUDIENCE

We will also be targeting students with interests/ majors other than those of our primary audience. IFP offers the program to incoming freshman up until outgoing seniors of any major and we want to integrate this audience as much as possible.