Social Media

Our social media expert, Reynolds Rogers, has worked closely with Julia and her team to share the responsibility of posting content on all IFP social media platforms (see Appendix: Interview Results). Working with the IFP team as Creative Consultant’s social media consultant, we collaborated to come up with a strategic plan to boost ‘likes’ and followers. Since most college students are smitten with Instagram, we decided to use that as a home base for improvement. IFP is a trip submerged in the essence of nature, meaning that their trip photos are incredible and perfectly suited for an aesthetically pleasing Instagram account. The strategy we came up with together was to decide upon a variety of hashtags that they could choose from for daily posts. The Facebook was

to remain similar but with additional content on a more regular posting basis.The Instagram has gained significant traction, with a large increase in likes and followers from students and hiking- and nature-focused accounts as well. The Facebook account, with mostly adult followers, is used for posting articles and sharing the IFP blog. IFP’s Tumblr account is where they share their version of trip experiences and they release these postings on the Facebook. Working with IFP on their social media was a pleasurable experience as they agreed to take our experise while adding their own flare to what the posts would consist of. Members of the IFP team update their Facebook and Instagram everyday and this consistency has proven effective.