Evaluation

EVALUATION QUESTIONS

GOAL 1 Increase the number of students who apply to the IFP for summer 2016

Objective: Did we get at least 18 students signed up to the IFP by March 4th, 2016 and have a waiting list of at least 8 more students? Strategy 1: Did we improve campus presence with redesigned flyers, posters, and brochures? Strategy 2: Did we hold more well-advertised information sessions about the trip involving both the IFP director and former students from the trip? Strategy 3: Did we utilize the Tate Student center Art wall with newly designed posters including pictures of former students from the trip along with information about the trip?

GOAL 3 Increase general awareness of the IFP among UGA students

Objective 1: Did we increase awareness of the IFP among UGA’s student body by 25% by April 2016? Strategy 1: Did we rebrand the IFP to be more appealing and outgoing? Strategy 2: Did we increase the social media presence of the IFP? Strategy 3: Did we hold more events on campus related to the IFP?

GOAL 2 Increase social media presence, followers, and engagement

Objective: Did we increase following on Facebook, Instagram and twitter by >20% by April 2016? Strategy 1: Did we make regular posts (multiple times a week) to all platforms throughout the year, not only during the summer, utilizing tools like Hootsuite and Buffer? Strategy 2: Did we have students who went on the trip post about their experiences? Strategy 3: Did we make short, informative and creative videos about planning and getting ready for the trip? Strategy 4: Did we post parental feedback about the trip during key times such as breaks and during the summer?

GOAL 4 Establish visual brand assets and brand guidelines for the IFP

Objective: Did we create a new, more appealing brand and set of advertising guideline for use by the IFP for at least 5 years by the end of April 2016? Strategy 1: Did we redesign all promotional material including the logo, flyers, posters, brochures and goodies? Strategy 2: Did we create a uniform brand image to be used by all IFP promotional materials including a set of standard colors and a tone of advertising? Strategy 3: Did we make large posters for use at the Tate Student center incorporating the new branding guidelines that can be reused every year?

EVALUATION WORKSHEET

GOAL 1 Did we have at least 18 students signed up to the IFP by March 4, 2016 and have a waiting list of at least 8 more students? Was this accomplished? Why or why not?

This objective was accomplished. We received a total of 42 applications to the IFP by March 4 with 23 applications completed, leaving a waiting list of five students. In the 2014-2015 school year, the IFP received 14 total applications. We were able to accomplish this by improving IFP’s campus presence with improved flyers, posters and brochures. We held more well-advertised information sessions about the trip involving both the IFP director and former students from the trip. We also utilize the Tate Student Center art wall with newly designed posters including pictures of former students from the trip along with information about the trip. GOAL 3 Did we increase awareness of the IFP among the student body of UGA by 25% by the end of April, 2016? Was this accomplished? Why or why not? This objective has not been accomplished. We have not yet conducted our final survey but we are confident that we have rebranded the IFP to be more appealing and outgoing. As previously stated, we also increased IFP’s social media presence and we also held more events on campus related to the IFP, with average attendance at information sessions increasing from 3-7 students to 7-15. GOAL 2 Did we increase following on Facebook, Instagram and twitter by >20% by the end of April, 2016? Was this accomplished? Why or why not?

This objective was accomplished because Facebook likes increased from 111 likes to 289 likes and Instagram followers increased from 80 to 140. We have more than doubled the amount of likes on Facebook and just about doubled the amount of followers on Instagram. We made regular posts (multiple times a week) to all platforms, utilizing tools like Hootsuite and had students who went on

the trip post about their experiences as well. GOAL 4 Did we create a new, more appealing brand and set of advertising guideline for use by the IFP for at least 5 years by the end of April, 2016? Was this accomplished? Why or why not?

This objective was accomplished before the April deadline. We redesigned all promotional materials including the logo, flyers, posters and brochures. We also provided ideas for goodies (like key chains) to be used in future implementations of our campaign. We also created a uniform brand image to be used by all IFP promotional materials including a set of standard colors and a tone of advertising. We also made large posters for use at the Tate Student Center that incorporate the new branding guidelines. They can be reused every year.