S N O I T S ION QUE
10
T A U L A V E
GOAL 1 Increase the number of students who apply to the IFP for summer 2016
GOAL 2 Increase social media presence, followers, and engagement
Objective: Did we get at least 18 students signed up to the IFP by March 4th, 2016 and have a waiting list of at least 8 more students? Strategy 1: Did we improve campus presence with redesigned flyers, posters, and brochures? Strategy 2: Did we hold more well-advertised information sessions about the trip involving both the IFP director and former students from the trip? Strategy 3: Did we utilize the Tate Student center Art wall with newly designed posters including pictures of former students from the trip along with information about the trip?
Objective: Did we increase following on Facebook, Instagram and twitter by >20% by April 2016? Strategy 1: Did we make regular posts (multiple times a week) to all platforms throughout the year, not only during the summer, utilizing tools like Hootsuite and Buffer? Strategy 2: Did we have students who went on the trip post about their experiences? Strategy 3: Did we make short, informative and creative videos about planning and getting ready for the trip? Strategy 4: Did we post parental feedback about the trip during key times such as breaks and during the summer?
GOAL 3 Increase general awareness of the IFP among UGA students
GOAL 4 Establish visual brand assets and brand guidelines for the IFP
Objective 1: Did we increase awareness of the IFP among UGA’s student body by 25% by April 2016? Strategy 1: Did we rebrand the IFP to be more appealing and outgoing? Strategy 2: Did we increase the social media presence of the IFP? Strategy 3: Did we hold more events on campus related to the IFP?
Objective: Did we create a new, more appealing brand and set of advertising guideline for use by the IFP for at least 5 years by the end of April 2016? Strategy 1: Did we redesign all promotional material including the logo, flyers, posters, brochures and goodies? Strategy 2: Did we create a uniform brand image to be used by all IFP promotional materials including a set of standard colors and a tone of advertising? Strategy 3: Did we make large posters for use at the Tate Student center incorporating the new branding guidelines that can be reused every year?
