1 minute read
MAYHEM FESTIVAL REBRAND
from Cody_Portfolio
by tamuccdesign
Advertisement
Deliverables: Logo redesign, promotional poster, brochure, social media post series, and promotional video
This project covered one of my favorite things in life, music. Mayhem Festival is an annual tour that travels across the United States while showcasing a long list of heavy-hitting names in the metal music industry. The goal of this solution was to bring back the metal scene and create a connection between contemporary bands and artists, and traditional heavy hitting all-stars. To create connections between old and new, I created a solution to modernize the edgy high school vibe into a universal language that more fans couldn enjoy.
These are examples of the current branding for the festival. There is a dated “heavy metal” aesthetic that does not feel inclusive to the younger fans of the genre. It also felt almost exclusive only to people who were familiar with the bands.
New Brand Standards
Heading - Industry (Blac k)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXxYyZz 1234567890
Subhead - Industry (Medium)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXxYyZz 1234567890
Body - Industry (Book)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXxYyZz 1234567890
2-Color Full
Logo 1-Color Full Logo
Print Deliverables
