1 minute read
cover + development
from Cody_Portfolio
by tamuccdesign
Digitized cover concept #2
I wanted the cover to follow Volcom’s visual standard when it came to catalogs while also tying back to the products themselves. Since it was a winter outerwear catalog, it felt appropriate to use mountain themed photography with emphasis on the snow visuals. My prior research had yielded a consistent use of “True To This” across all of Volcom’s current branding so it was appropriate to include this throughout this publication.
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Lifestyle Spreads
The lifestyle spreads were by far my favorite part of this project. Volcom already had a wide variety of product photography but I was able to curate imagery while also photo-manipulating images to create snow texture, torn paper edges, and an overall winter focused theme.
COPYRIGHT DISCLAIMER: I am in no way affiliated or connected with Volcom in any way. I do not own any of the photography used, although the photo manipulation was done by me. Volcom owns all likeness of the Volcom Stone logo, Volcom logo, and product photography used in this publication.
