Odd World – Original Magazine Concept

Deliverables: 24-page magazine

This project was one of my introductions to long-format design and my first time creating an original magazine. The overall goals included researching potential topics for the magazine, developing a brand persona, designing an appropriate logo, sourcing an ample number of articles with focus on 2 feature articles, and curating a 24-page magazine of content relevant to the chosen topic. The result was a unique culmination of oddities presented in a tasteful and inclusive tone.

research + considerations

Persona Development

Results from research turned out some beautiful examples of oddities. This created a unique visual standard across all branded elements in the magazine

Jayne is a real person and is a huge proponent to all things odd and curious. She was the perfect candidate to be the poster child for Odd World’s branding. A true oddity enthusiast.