LOGO DEVELOPMENT + REFINEMENT

Cover Process

I wanted the cover to be unique to the brand but also communicate an inclusive voice. The goal was not to make a spectacle out of the oddities. That would defeat the purpose of this magazine. This was a showcase, and an educational one at that. The first iteration focused on a found article about a woman with a dissociative identity disorder, but felt too stigmatizing about her ailment. I found an article about circus life and it quickly became my first choice for the front cover visuals. The solution I went with felt compelling but also provoked interest in the circus without focusing on the stereotypical associations with the imagery.

Brand style guide + Elements

Heading: Cocogoose Classic ExtraBold

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Subhead: Cocogoose Classic Medium

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Body copy: Big Caslon

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Much of the brand’s style came from small elements that I noted during my moodboarding process. The visual standard were a combination of some repeating factors when thinking about oddities.

Solution + mockups

Mockup