Flemington Analysis & Technical Assessment by Tara Shokouhi

Assignment 1.2

FLEMINGTON Tara Shokouhi 635693

Studio #1 Tutor: Tom Vilsten Due Date: Wednesday 17th August, 9am

TABLE OF CONTENTS The Vision

I. INTRODUCTION & CONTEXT Existing Train Lines & Area of Focus Proposed Undergroung Network Addition Proposed Underground Train Network Diagram Current Existing Public Transport within Flemington Flemington Background & Demographic Flemington Economics

II. ASSESSMENTS Strategic Goals Land Use Land Use: Housing Commission Land Use: Carlton Housing Redevelopment Precedent analysis Social/Cultural Nodes Social Cultural: People of Flemington Social Cultural: Community Culture Open Spaces Open Spaces: The Future

4 5 6 7 8 9 10

11 12 13 14 16 17 18 19 20 22

III. ANALYSIS

IV. CONCLUSION FIGURE INDEX REFERENCE

26 28 29

Opportunities Constraints

24 25

“This Precinct Structure Plan aims to address three key elements; Land use, community culture and open spaces, in order to encourage diversity and liveability in Flemington. In addition to this, the plan endeavours to re-activate under-utilised spaces and advocate for a cohesive community, that possesses and promotes a strong sense of pride, respect and harmony. The proposed Flemington-Melbourne airport transport intervention will provide a strong link between social and residential hubs in Melbourne’s West, overall creating a well connected transport network, whilst encouraging growth within Flemington “

THE VISION

3 ‘The Vision’ adapted from groupwork; Images by: T.Shokouhi

I. INTRODUCTION & CONTEXT 4

MELBOURNE AIRPORT

St Albans

Thomastown

Broadmeadows

ESSENDON

Coburg

Heidelberg Northcote

Ravenhall

Sunshine FOOTSCRAY Brooklyn

Box Hill CBD

Richmond

South Melbourne LAVERTON

Williamstown Glen Waverley

Caulfied Brighton

Moorabbin Springvale

Fig. 1

EXISTING TRAIN LINES & AREA OF FOCUS

0km

5km

Airports Train Lines Area of Focus

Mentone

DANDENONG Mordialloc

5 Map & Content by: T. Shokouhi

MELBOURNE AIRPORT

St Albans

Thomastown

Broadmeadows

Coburg

ESSENDON

Heidelberg Northcote

Ravenhall

Sunshine

Brooklyn

FOOTSCRAY

CBD

Box Hill Richmond

South Melbourne LAVERTON

Williamstown Glen Waverley

Caulfied Brighton

Moorabbin Fig. 2

Springvale

0km

PROPOSED UNDERGROUND NETWORK ADDITION

5km

Airports

Mentone

Train Lines

DANDENONG Mordialloc

New Proposed Line Map & Content by: T. Shokouhi

MELBOURNE AIRPORT T2, T3. T4 Melbourne Airport T1

Airport T1,T2,T3

Airport

Airport West

Airport T4

Keilor East

Airport West

Millera Shopping Centre Keilor East

Sunshine North

Milleara Shopping Centre

Avondale Heights

Keilor East Sunshine North

Maribynong Parking

Avondale Heights

Connecting Trams

Avondale Heights Maribyrnong

Connecting Bus

Keilor East

Maribyrnong

Premium Station Zone 2 Zone 1

Flemington Victoria University

Maidstone

Main Stops 0

1km

2km 2km

Vic Uni

Flemington Racecourse New Route

Fig. 3 0km

Maidstone

Host Station

Highpoint Shopping Centre

Airport West Maidstone

Highpoint

Sub-Stops

PROPOSED UNDERGROUND TRAIN NETWORK

Fig. 4

Diagram (left) by: A. Aitchison; Diagram (right) by: T. Shokouhi;

Glenroy Station Moonee Ponds

West Maribyrnong

le Road 57

Show grounds

Airport West

951

404

Ascot Va

Craigieburn

404

951 59

Melbourne Airport

951

404

Upfield

Sky bus

Lt. Collins St.

Flemington Racecourse

Newmarket

Flemington Racecourse

Flemington Bridge

Raceco

urse Roa

Flinders Street Station

404

Flinders Street Station

404 404 0m

200m

0m 100m 200m

404

Train Stations & Lines Macaulay

404

Bus Stations & Lines Kensington Upfield Linee

Tram Stations & Lines

Flinders Street Station

404 Footscray Station

Southern Cross Station

404

Craigieburn Line

404

CURRENT EXISTING TRANSPORTATION ROUTES & CONNECTIONS IN FLEMINGTON

Flinders Street Station

8 Adapted from: A. Aitchison

7,458

PERSONS PER HECTARE

63.70

POPULATION

POPULATION DENSITY

(Profile.id, 2016)

117 ha

LAND AREA

FLEMINGTON

(Profile.id, 2016)

= 1000 people

41% Speak a language other than English (Profile.id, 2016)

KEILOR

32%

16.1%

Employed (Full Time)

Unemployed

(ABS, 2013)

32% Born in a country where English was not their first language (Profile.id, 2016)

CARLTON

Vietnam Ethopia China Top 3 Birthplaces of residents living in Flemington (Profile.id, 2016)

FLEMINGTON PROFILE -BACKGROUND & DEMOGRAPHICS

Graphics and content created in conjunction with: A. Aitchison

Flemington Occupations

Median employee Income ($)

$48,024

(ABS, 2013)

12.4 %

MANAGERS (ABS,2013(

PROFESSIONALS

(ABS, 2013)

33.6 %

Median own unincorporated business income ($)

TECHNICIANS & TRADER WORKERS

$7,373

COMMUNITY & PERSONAL SERVICE WORKERS

6.9 % 8.6 %

(ABS,2013(

(ABS, 2013)

CLERICAL & ADMINISTRATIVE WORKERS

Number of non-employing businesses 439 Number of employing businesses: 1-4 employees 132 Number of employing businesses: 5 or more employees 439 Total number of businesses: 651

SALES WORKERS MACHINERY OPERATORS & DRIVERS

16.9 % 6.1 % 2.7 %

LABOURERS

6.5 %

NOT STATED

6.2 %

(ABS, 2013)

FLEMINGTON PROFILE - ECONOMICS

10 Content by: T. Shokouhi

II. ASSESSMENTS

Land Use

Social/Cultural

Open Spaces

To continue improving infrastructure and the built environment within Flemington, with a specific focus on developing public Housing.

To work towards integrating the vast array of social groups within Flemington and to promote diversity, equality and mutual respect accross all facets.

To develop existing open spaces within Flemington, and endeavour to reactivate lost and under-utilised spaces within the precinct.

STRATEGIC GOALS

12 Adapted from Group work

LAND USE

RESIDENTIAL

Commercial

Parks

PARKS

RESIDENTIAL

PUBLIC USE PUBLIC USE

Industrial

Public Use

PARKS

Residential

COMMERCIAL

Mixed-Use

Fig. 6

100m 200m

COMMERCIAL

Content & Images by: T. Shokouhi

LAND USE

‘In 2020, Moonee Valley will be an engaged and connected City where individuals and communities work together to support and improve the well-being and sustainability of its people, places and environments.’

HOUSING COMMISSION LOCATION APPROPRIATE

RD HO ABL US E IN G

NG S ETI EED ME SE N ER

Community Health & Well-Being

(Moonee Valley Housing Strategy ,2010)

DIV

SOCIAL

In analysing the vast number of released Housing Strategies and Council Papers surrounding the issue of Residential housing within Moonee Valley, it becomes evident that this is one area of primary focus for the council. Through implementing strategies to assist them in improving the liveability and state of these areas for their residents, the council aims to work towards a brighter future for housing commissions within Flemington. Figure 7 depicts the council’s 6 key housing directions against that of the 3-principles of sustainability. In moving forward it is essential that the council’s key housing directions run at the heart of the design proposals and redevlopments in and around Flemington, to ensure structural growth results in successful and well-received spaces.

ENVIRONMENTAL

ECONOMIC Prosperity & Opportunity

E BL NA AI N ST IG SU ES D

RE S SP OC O IA NS L IV LY E HO US

Ecologically Aware & Responsive

Fig.7

URBAN CHARACTER Council’s 6 key housing directions against the sustainability framework

Community Wellbeing Strategy

2008-2013 2007-2012 Environmental Sustainability Plan

Draft Housing Strategy

Moonee Valley Next Generation 2035

Draft Housing Issues & Opportunities Paper

2009

2012

2015

2009-2013

2010

2014

Council Plan

Housing Strategy

Moonee Valley 2020

Fig.8

14 Content by: T. Shokouhi

LAND USE

PROTECTION

The 12 Key Quality Criteria Protection against traffic and accidents - feeling safe

Protection against crime & Violence - feeling secure

HOUSING COMMISSION

Protection against unpleasant sensory experiences

“I don’t like colours of building... it’s like inside of cereal box” Opportunities to stand/stay

Opportunities to sit

Opportunities to see

Opportunities to talk and listen

Opportunities for play and exercise

- Anonymous, 34

A. Aitchison

COMFORT

Opportunities to walk

ra ve

Fig.9

Opportunities to enjoy the positive aspects of climate

Positive sensory experience

oo d

Scale

ENJOYMENT

A. Aitchison

(Gehl et al., 2006)

A. Aitchison EP M

While both analysed Flemington Housing Commission areas presented areas of strengths, there appears to be several key components in which future development and design must work towards improving. This will ensure that in moving forward, Flemington continues to motivate its community and improve liveability for its growing population, in the long-term.

RD ) LL URSE RD

RACECO

Racecourse Road Housing Commissions & Park

CIT YLIN

Crown St. Housing Commission & Community Cafe

WELLINGTO

N ST

ASCOT

VALE RD

15 Content and images by: T. Shokouhi

LAND USE

CARLTON HOUSING REDEVELOPMENT PRECEDENT ANALYSIS ‘Innovation in housing typology and sustainability (Citta, 2013)

‘Diversity in Urban Planning and architectural form’

REDEVELOPMENT INCLUDES:

SOCIAL HOUSING

(Citta, 2013)

COMPLETED STAGES OF

‘LIVING CARLTON’

Drummond Street = 84 Apartments Cardigan Street = 50 Apartments Elgin Street = 112 Apartments

- New Public Parks - A Community Garden - Pedestrian Pathways - Bicycle Pathways - 246 Social housing Apartments - 800+ Private Apartments - 160 Bed Aged Care Facility - approx. 180 Independent Living Units

The ‘Living Carlton’ redevelopment presents an interesting concept of mixed housing, ranging from public and private alongside public spaces of parks and activity centres. Through injecting similar principles as that of ‘Living Carlton’, in terms of bold aesthetic designs, mixed housing to accomodate for the growing population, and residential heavy aspect of Flemington, as well as intricately designed landscaping, the precinct will be uplifted. Developing designs throughout the housing commissions and accompanying public spaces will not only continue to appeal to Flemington’s sense of multiculturalism and community culture, but will liven up the aesthetics of the area, and prepare the suburb for the burst in population increase over the next decade.

16 Images from: Citta Property Group; Content by: T. Shokouhi

Farnham House Reserve

SOCIAL/CULTURAL NODES Racecourse Road Housing Commision

s Ep Ro ad

0.35 km

Racecours

e Road

0.75 km 1.5 km

Crown Street Park Flemington Racecourse Fig.10

Racecourse Road Shops

3 km 17 Adapted from: A. Aitchison

SOCIAL/CULTURAL

New housing

PEOPLE OF FLEMINGTON

developments Better parks, gardens & open space

Better infrastructure, roads, footpaths, drains etc.

18% 30%

10%

Appearance of homes/renovations

10% Better shops, restaurants, cafeâ&#x20AC;&#x2122;s & entertainment

32%

Top 5 ways the character of the area is changing for the better

Fig.11

People surveyed based on data explored in the 2008 housing strategy. Information gathered on site visits; 4/8, 7/8 & 11/8.

2.2%

INDIAN SOMALIAN

2.4%

CHINESE

2.6%

ETHIOPIAN

2.6%

AUSTRALIAN New developments out of character with existing housing

5.8%

VIETNAMESE

53%

ETHNICITY

Fig.14

Proximity to work

Crime/safety Traffic Problems

28%

16% 12% 4%

Too much medium & high density development

40%

Fig.12

Issues with pubs/clubs - noise, behaviour of patrons

Top 5 ways the character of the area is changing for the worse

People surveyed based on data explored in the 2008 housing strategy. Information gathered on site visits; 4/8, 7/8 & 11/8.

12%

7% Quiet Area Top 5 reasons tor moving into the area Close to Shops/ restaurants & entertainment

14%

Liked Aesthetic Design

48%

Affordable Fig.13

19%

Adapted from: A. Aitchison (top right); Content by: T. Shokouhi; Personal data collected by: T. Shokouhi

SOCIAL/CULTURAL

FARNHAM HOUSE COMMUNITY GARDEN

COMMUNITY CULTURE CROWN ST. STABLES

COMMUNITY CULTURE WITHIN FLEMINGTON FARMERâ&#x20AC;&#x2122;S MARKET

Credit: T.Shokouhi

(Council run community cafe)

FLEMINGTON COMMUNITY CENTRE PROGRAMMES (Social dancing, English learning, Pottery classes)

(Run every Sunday)

FLEMINGTON COMMUNITY CENTRE BOARD Fig.15

COMMUNITY RUN LEARNING CENTRE AND NEWSLETTER

FLEMINGTON ASSOCIATION GROUP

Adapted from: A. Aitchison

OPEN SPACES ASCOT V ALE ROA D

5min

2.5min

RACECO

YLI NK

(TO

)

URSE ROA

CIT

Secondary Road

Main Road

Fig.16

Under-utilise Public Use Space

Commercial Spaces Green Open Spaces

Commercial Spaces to be re-developed

Spaces to be activates

Walking radius

Social Barriers

200m

Community

CC Centres

20 Content by: T. Shokouhi

Activities In Public Spaces

FLEMINGTON

DEBNEYâ&#x20AC;&#x2122;S PARK

6 Standing

Sitting

Playing

Commercial Activity

NEWMARKET PLAZA, POCKET PARK

46 Physical Activity

Waiting for Public Transprt

Eating/Cafe Seatin

Other

No Activitiy

Personal data based on Site Visits from 4/8/16, 8/8/16 & 9/8/16, by: T.Shokouhi

Fig.17

PRECEDENTS

CROWN ST. CAFE & PARK

Fig.18 (Designboom, 2016)

(Unknown, 2016)

(Architizer, 2011)

(Arbuckle Industries, 2016)

(Summers, 2015)

(Ludetz, 2016)

Through analysing global precedents and applying these to Flemington, the space can begin to be used all year round. Opening the Racecourse to the public and holding fetes, festivals and other events, will inevitably result in positive changes such as; increased profit and revenue for the suburb, increased community involvement with the rest of metropolitan Melbourne, and will also contribute to increasing urban happiness within residents of Melbourne.

Fig.19

21 Content by: T. Shokouhi

OPEN SPACES

Base

Par

king

Gre en Sp

ace s

THE FUTURE

The large open green space within Flemington Racecourse alllows for a wide variety of different events and festivals. By opening the Flemington Station for all year usage, in conjunction with regular activities, Flemington will become the Social and Entertainment hub of Melbourne. Easier access to this site through the opening of the station and the proposed network intervention, will also assist in accomodating for the change. While currently, Flemington holds a large amount of unused open space, these areas are inactive for large portions of the year, and the suburb would benefit monumentally from a financial perspective, by working towards increasing event holdings throughout the year.

Model depicting Flemingtonâ&#x20AC;&#x2122;s potential to hold events; Galas, outdoor Balls, etc.

SEASONAL EVENT IDEAS

YEARLY USE TIMELINE OF FLEMINGTON RACECOURSE & THE SHOWGROUNDS

MAY

MAR

- Interactive Art Installation Festivals - Outdoor Concerts

- Winter Wonderland festival - Farmerâ&#x20AC;&#x2122;s market

Fig.20

JAN

Fig.22

- Gala Balls - White night balls - festivals

JUL

SEP

- Outdoor Art Exhibition - Outdoor Cinema

NOV

SHOWGROUNDS

FLEMINGTON

Fig.21

FEB

APR

JUN

AUG

OCT

DEC

Diagram (left) by: A. Aitchison; Content by: T. Shokouhi

III. ANALYSIS

OPPORTUNITIES 1.

MULTICULTURAL SOCIETY

Diverse mix of ethnicities, religions and socio-economic groups coexist in Flemington.

CONVENIENT & STRATEGIC INNER CITY LOCATION

4km from the city and well positioned to access the growth north and west via Citylink, train, tram and bus.

EXISTING PUBLIC TRANSPORT INFRASTRUCTURE

Opportunities for an eclectic mix of housing types, businesses, services and atractions.

Racecourse, proximitiy to CBD and new connection to Airport makes it a competitive investment location.

Current Showgrounds and Racecourse stations though underutilised, possess amenities to facilitate proposed transport route and will reduce impact on Flemington for route development.

24 Content by: T. Speirs

CONSTRAINTS 1.

ACTIVATION OF UNDERUTILISED SPACE

BRIDGING DIVIDE BETWEEN RACECOURSE & RESIDENTS

TRAFFIC Traffic stain on main arterial roads and tram lines to disturbance are a cause of concern as CONGESTION & PT suceptible demand grows. INTERRUPTIONS

Large areas of the precinct are underutilised or not meeting the needs of current users. This reduces perceived safety for users and wastes potential value of Flemingtonâ&#x20AC;&#x2122;s limited space to grow.

Accomodating needs of very different users and land uses within the precinct, and ensuring development of space does not alienate or disadvantage either.

25 Content by: T. Speirs

IV. CONCLUSION

Flemington is a promising precinct, with countless posibilities and room for development within pre-existing structures and spaces. With one of Australiaâ&#x20AC;&#x2122;s most renouned landmarks, Flemington Racecourse, at such a close proximity to the suburb itself, it has the availability to be capitalised for various events throughout the year in a bid to generate more revenue into, and recognition of the area. The proposed network intervention will endeavour to not only create more connectivity between Flemington, the CBD, and Melbourne Airport but also requires the opening of Flemington station and Showgrounds station for daily use, allowing residents to benefit from pre-existing infrastructure within the area. The future population of Flemington is set to increase dramatically and by analysing key aspects of the area such as; its housing commissions, open spaces and social/cultural qualities, we can better grasp what is required and desired of the area, utilise otherwise unused amenities and spaces, and work towards developing Flemington to create a more aesthetically pleasing and liveable suburb.

CONCLUSION

FIGURE INDEX Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 15 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22

Existing train lines and area of focus within metropolitan Melbourne Proposed underground network addition Underground network intervention through municipals Diagrammatic map of proposed intervention Current existing transpoprtation routes within Flemington Land-Use map Councilâ&#x20AC;&#x2122;s key housing goals and sustainability factors Timeline of Council housing strategies, plans and papers The 12 Key Quality Criteria Social and cultural nodes within Flemington Top 5 ways the character of the area is changing for the better Top 5 ways the character of the area is changing for the worse Top 5 reasons for moving into the area Ethnicities within Flemington Community culture within Flemington Open spaces within Flemington Activities in public spaces Sketch of possible events in Flemington: Outdoor concert Sketch of possible events in Flemington: Outdoor movie theatre Spatial analysis of Flemington Racecourse against existing parking and green spaces Yearly use timeline of Flemington and the Showgrounds Model of potential Flemington events

Pg. 5 Pg. 6 Pg. 7 Pg. 7 Pg. 8 Pg. 13 Pg. 14 Pg. 14 Pg. 15 Pg. 17 Pg. 18 Pg. 18 Pg. 18 Pg. 18 Pg. 19 Pg. 20 Pg. 21 Pg. 21 Pg. 21 Pg. 22 Pg. 22 Pg. 22

REFERENCES Architizer 2011, Confetti, Laud8 Wordpress, viewed 7 August 2016, <https://laud8.wordpress.com/2011/04/13/confeti/>. Australian Bureau of Statistics, 2013, Flemington (SA2), viewed 15th August 2016, <http://www.abs.gov.au/AUSSTATS/abs@nrp.nsf/Previousproducts/206031115Economy12007-2011?opendocument&tabname=Summary&prodno=206031115&issue=2007-2011>. Citta Property Group, 2013, Living Carlton, viewed 14th August 2016, <http://citta.com.au/portfolio/livingcarlton/>. Gehl, J et al., 2006, New City Life, The Danish Architectural Press, Denmark. Ludetz 2016, Outdoor Garden Decor - Outdoor Cinema Botanic Gardens, photograph, viewed 7 August 2016, <http://ludetz.com/mainpage/ detail/outdoor-cinema-botanic-gardens>. Luminaires 2015, A glowing canopy of 650 lanterns inside New Yorkâ&#x20AC;&#x2122;s Brookfield Place, Arbuckle Industries, Contemporist, photograph, viewed 7 August 2016, <http://www.contemporist.com/2015/12/02/a-glowing-canopy-of-650-lanterns/>. Moonee Valley City Council, 2010, Moonee Valley City Council Housing Strategy 2010 Background Report, Moonee Valley City Council, Melbourne, viewed 14th August 2016, <http://www.mvcc.vic.gov.au/~/media/Files/Strategic%20Planning/Long%20Term%20Planning%20in%20 Moonee%20Valley/Housing%20Strategy/2010%20Housing%20Strategy/Moonee%20Valley_Housing%20Strategy%20Background%20Report_FINAL_ V1.pdf>. Profile. id, 2016, Profile.id - Welcome to the City of Moonee Valley Community Profile, viewed 10th August 2016, <http://profile.id.com.au/ moonee-valley?WebID=170>. Summers, E 2015, Deer Valley 2015 Summer Concert Schedule, Deer Valley Resort, photograph, viewed 7 August 2016, <https://blog.deervalley. com/?p=8194>. unknown 2016, Pinterest, viewed 7 August 2016, <https://au.pinterest.com/pin/439241769886457962/>. Urban Tree Lounge 2016, 3M Design collaborates with Stefano Boeri on urban tree lounge for Milan design week, Designboom, photograph, viewed 7 August 2016, <http://www.designboom.com/design/3m-design-stefano-boeri-urban-tree-lounge-milan-design-week-04-16-2016/>.