Talenthouse

talenthouse presentation creative solutions assistant

talenthouse talenthouse

Tari Eguruze | London, SW11 | 075 4080 5290 | tarieguruze@outlook.com

Profile Tari Eguruze London, SW11 tarieguruze@outlook.com

talenthouse presentation creative solutions assistant

075 4080 5290

Social Media tarieguruze.tumblr.com twitter.com/tarieguruze facebook.com/tari.eguruze linkedin.com/in/tarieguruze

Portfolio issuu.com/tarieguruze youthartsonline.org/author/tari 7sobm.co.uk/author/tari ideastap.com/people/tarieguruze

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E b i k i n e i | Wo y i n - Ta r i | E g u r u z e

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Creative Solutions Assistant Intern * Research skills * How to develop existing design skills * How to create pitch presentations * How to develop cohesive design solutions for both print and web * How a global organisation operates * How to deal with global brands * How to build great contacts * Good knowledge of social media sites and tools * Detail-oriented and able to juggle multiple tasks * Knowledge of Microsoft Office programes * Working knowledge of the Adobe Creativity Suite, including Photoshop, illustrator and InDesign. * Good social media presence * Access to a creative audience would be beneficial

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creative solutions assistant how will it develop my career

I am an arts & design graduate with experience in the editorial, marketing, and design field. I’ve organised and worked at public arts events & exhibitions. I regularly work collaboratively with other disciplines, independently while communicating with and supporting other dependant colleagues, while being proficient and adaptable when multitasking on different projects or clients at once.

Creating interactive public exhibition spaces. Collaborating with brands and creative organisations. Reaching out to target audience via new digital media.

Working with a range of artistic disciplines.

Online/Digital Marketing.

Designing magazine spreads, posters, flyers, business cards, with Adobe InDesign & Adobe Photoshop. Using wordpress to write & editing editorial articles. Using mailchimp to write & design email campaigns. Using hootsuite to manage social media outlets.

Use Google Analytics to look at trends in social media

Review Talenthouse’ Facebook, Twitter and Instagram feeds and tell us which ones liked most and which ones you feel were most impactful. Also consider areas for improvement.

What brand do you feel is leading the industry with it’s innovative approach to social media and digital marketing. Share a few examples of their best activity.

Review Talenthouse’ Case Studies and Creative Invite page and tell us what brand you would like to see us working with and why. How would you go about engaging this brand and how could Talenthouse enhance/ improve their consumer connections, communication and brand perception.

talenthouse

site content & accessibility review of main site & social media feeds

Main site: I like the clean layout with grid like spread of content. And all necessary links in a neat top row. But there should be a brief line of description at the top perhaps or link to an about page giving further insight into what you do. The tabs on Creative Invite Pages are very insightful and illuminating about the partnering brands.

Creative Invites: Clear and concise way of informing the site members and perspective artists with a brief intro, goals, and information about the parterning brands who helped to bring the creative invite to talenthouse.

Magazine: I love that there is an online magazine blog section, featuring interviews with artists, spotlights, and when possible giving brief insight into how talenthouse and finding opportunities can help someone. Maybe make the front page more visual with arotating banner featuring article images at the top. Perhaps have more articles and interviews giving step by step processes and tips.

Discover

Creative

Invites

Magazine

Tari

#mashupthedrop SUBMISSIONS OPEN

Remix & Mashup any of the top summer tracks of 2015 for Black XS Details

Participate

THE BRIEF Have you ever wanted your mix to played for hundreds of thousands of people at a music festival? Well here’s your chance to make it happen.

Black XS are inviting remixers and mashup artists from all over the UK to remix & mashup music from the most iconic talent at this summers biggest music festivals. We’re calling this mashup track ‘The Drop’.

We’re giving this opportunity to the most talent aspiring DJ’s and remixers to show us how creative they they can get, by mashing up and remixing two of the top tracks to be heard this summer with the most iconic drop. The drop is the moment when a song climaxes and music finally kicks in. The winning track will be judged by select Radio 1 DJ’s and famed mashup artist DJ Earworm.

To have your chance to be heard, make sure you like and share our Souncloud Festival Playlist to know what the best tracks are to sample.

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23 DAYS

5

HOURS

6

MINS

The Brief The Drop: Remix & Mashup

Remix & Mashup a track for Black XS

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Get creatively involved favourite music.

with

your

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Finding popular music from 2014-2015 with the most dramatic drops to remix & mashup together.

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Give new and upcoming creatives the opportunity to remix and mashup their own tracks.

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Reach out to professional DJ’s experienced with mashing up tracks.

Hopefully get them to judge submitted ideas.

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Remix and mashup the most memorable track drops into one innovative mix.

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Specifically focus on tracks Beyonce’s new album or tracks from artists performing at upcoming festivals.

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Use Soundcloud and Youtube as a platform to host mashup

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Primarily mashing up and remix music, but can also add a video to go along with it.

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Peer voting on the most innovative mashups.

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Brand(s): Black XS Discipline: Music Outcome: Mashup Track Targeted Audience: Late Teens / Music Festival Crowds Targeted Interests: Music, Top 40, DJ, Remixes, Mashups Skills required: Music, DJ, Composing, Video Editing

Remix & Mashup Soundcloud lists over 500 +tracks, over 300+ groups dedicated to mashups. The most popular group on Sondcloud with over 69,996 tracks and 24,390 followers alone.

But there are far more members and far more tracks among the 300+ groups on Soundcloud. Offering a wider pool of a potential audience.

We could rech out to big brand suych as Radio 1 who cover the top music and summer festivals too. They’re often reaching out to young people, have a big presesnvce at festvals, and their hosts are proffesional DJ’s themselves.

2015 Brand Challenge: •

Being on the ‘cutting edge’ generates more in earned media because people talk about and share what’s current.

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Our target audience (15-25 year olds) can be very fast-paced in their consumption, are always in search of the next undiscovered band or new track.

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Attention spans are shorter (8 seconds now) and we only have a few seconds to get them on board, so the cooler, punchier and more timely the message and context the better.

Enabling - (action) Black XS playing an authoritative role and providing experiences for their audience

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Music moments - (content) cramming our content activity into short, intense spaces or time - think seconds not minutes.

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Shared euphoria - (context) in the most social and exciting spaces for this audience, both on and offline

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reaching a wider audience Black XS campaign: remix & mashup the drop

Spring 2015: Launching of the fragrance in February can be accompanied by promotion of our campaign for The Drop. Artwork and remixes inspired by the Drop.

Summer 2015: Utilising the top bands and songs eleased around this time as the seclection of music for creatives to remix and mashup would be ideal Even the film Pitch Perfect 2 is released May 15th 2015. Which, if anything like the first film, will have mashups being a big part of the film. Talking about this will help.

Winter 2015: By this point the creative invite would be completed and the festival season would be over, so we would simply be promoting Black XS and showcasing what we did throughout the year. We could commision artists to mashup artists pictures as art of a promotional campaign.

The Drop “It’s the moment when a song climaxes and music finally kicks in, whether it’s thrashing guitars or an electro beat... “ •

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Unexpected gigs from their favourite artists in unexpected locations

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It could be partnering with music events we know they would line up to attend or never miss

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media ideas for “the drop”

Association and creation of content that get our audience truly very excited e.g.

Beyonce’s new album release, release of V Festival line up

We could be giving them access to their favourite artists in some way.

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Working with influential artists our audience look up to and respect.

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Recruit a key artist as a BXS Brand Ambassador .

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Black XS campaign: remix & mashup the drop

DJ Earworm He calls himself a ‘mashup artist’ and he is most well known for his United State of Pop mashups he as been releasing since 2007.

He is known as the King of Mashups. His most recent mashup has been viewed over 10 million times on Youtube.

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29.7k twitter followers 302.1k facebook likes 596.4k youtube subscribers 54.5k soundcloud followers youtube.com/user/djearworm soundcloud.com/djearworm

Blank Space // Style (Taylor Swift Mash-Up) A very recent popular mashup all over social media is the Taylor Swift mashup by Louisa Wendorff and Devin Dawson with over 14 million views on Youtube.

It’s an example of a another format off mashups which uses video and acoustic approach. But we may try to encourage a mashup using more of a remix of real tracks and creative video edit.

Upcoming Festivals Lineups announced in Spring •

Isle of Wight Festival, June 2015

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Download Festival, June 2015

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Glastonbury, June 2015

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V Festival, August 2015

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Reading/Leeds Festival, August 2015

Most Streamed Music •

1. Mark Ronson, “Uptown Funk

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2. Hozier, “Take Me To Church”

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3. Ed Sheeran, “Thinking Out Loud”

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4. Philip George, “Wish You Were Mine”

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5. Alesso, “Heroes (we could be)”

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6. Calvin Harris, “Outside”

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7. Sam Smith, “Like I Can”

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8. George Ezra, “Budapest”

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9. Meghan Trainor, “Lips Are Movin”

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10. Sia, “Elastic Heart”

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Tari Eguruze | London, SW11 | 075 4080 5290 | tarieguruze@outlook.com