BEEFING When you think of meat from Wales you think lamb, right? Well, you may want to think again as we’re ‘beefing it up’ in this issue. Many of us will already know that the prestigious PGI (Protected Geographical Indication) status has been awarded to Welsh Lamb, but it’s also worth remembering that Welsh beef has also been given the highly sought after recognition. When shopping keep an eye out for beef with the PGI Welsh Beef logo on, as this guarantees that the livestock is born and reared in Wales; allowed to roam freely across wholesome natural habitats, and cared for by farmers with centuries of traditional farming practices under their belts - fully traceable, with no compromises on safety or quality, and available all year round. Not only does it have an unique taste, in part thanks to the love and passion put in by countless generations of farmers in rearing as well as cultivating the land they roam, but its high content of protein and nutrients is increasingly seen as an ideal food for those wanting to live out their own passions through a healthy and active lifestyle. To highlight the meat’s versatility, in this issue we interview the 48 times capped Welsh women’s rugby player Elinor Snowsill. She has partnered up with Hybu Cig Cymru – Meat Promotion Wales to launch a campaign aimed at showcasing how good quality lean Welsh beef is a proven source of dietary protein which helps support muscle growth and muscle mass. So if you’re considering your diet and trying to eat healthier and become fitter then, as Elinor explains, Welsh beef as part of a healthy and balanced diet can provide much of the nutrition you need.
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Titled ‘Fuel your passion’ the campaign involves a number of healthy and tasty recipes from Elinor, which can be found at eatwelshbeef.com, along with a £1000 giveaway competition for one lucky Welsh women’s rugby team able to carry out her signature trick-shot (take a look at the video online if you think you’re up to the challenge). As Elinor explains, “It’s easy to fall into the trap of eating chicken all the time, but it’s important to get your protein from a variety of sources. Welsh beef offers that variety, and it’s also a great way to support Welsh farmers and the local economy.”
