International Inbound Lead Generation
4. Build a blog Where do you publish this content? The rule is: On your blog first. The blog should be a subdomain of your corporate website. Because the purpose of the 10-step method is to drive quality traffic to your website. You should therefore first and foremost post your content on your website. Having a blog as a separate subsegment of your website is an established and accepted format. It has another advantage too. Posting on your website gives you full control over the SEO - the search engine optimisation. You can use the same tools with which you’re already familiar for your website. If you don’t do SEO, then now is the time to start. The big difference between the blog and the rest of your web site is in the type of content posted. The blog should be product and company agnostic. It contains information from which any visitor can benefit without an urgent need for your product. Of course, you will twist the content to support your position and value propositions. Still, the blog is where you demonstrate your expertise, not where you directly praise and promote your company and your products. After posting on your own blog, you can then repost elsewhere. LinkedIn Publisher and Medium are good options for getting extended reach.
IN SHORT: You need to extend your corporate website with a blog.
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