Casa Bu
Includes:
• Satellite TV, wireless Internet, PC, phone, outdoor speakers
• Solar heated pool, children’s pool
• Every bedroom has a spectacular view
• Secluded Las Animas and Yelapa nearby by boat taxi
• Fully-equipped kitchen, patio BBQ
• Perched above beach at Lomas de Mismaloya
• Up to 4 couples or family of 8-10
• Beautifully maintained private villa
Visit our website for a full photo gallery and explore the villa on video!
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955 white sands blvd
2112 trawood (915) 595-2788
2800 n mesa st (915) 533.6883
2879 MONTANA AVE (915) 566.4464
5401 MONTANA AVE (915) 779.8825
1100 GERONIMO DR (915) 778.9301
5900 N MESA ST (915) 584.1153
302 s oregon st (915) 532.4344
1210 WEDGEWOOD DR (915) 591.9496
8050 N MESA ST (915) 585.0491
890 N RESLER DR (915) 584.1359
9428 DYER ST (915) 751.4415
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10850 N LOOP DR (915) 860.1315
100 N AMERICAS AVE (915) 790.0404
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1432 ANTONIO ST (915) 886.2413
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14300 HORIZON BLVD (915) 852.1561
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EL PASO/LAS CRUCES magazine
August 2024
FASHION · HEALTH · lifestyle
EDITOR-IN-CHIEF
Shelley Mozelle | shelley@thecitymagazineelp.com
PUBLISHER-AT-LARGE
Chaz Wilson | chaz@thecitymagazineelp.com
EDITORIAL
Senior Editor
Erin Coulehan | erin@thecitymagazineelp.com
Editorial Assistant
Amber Lanahan | info@thecitymagazineelp.com
Operations Intern
Melody Stout
Photography Intern Annabella Mireles
GRAPHIC
Editorial Design
Ernie Sanchez Creative | ernie@thecitymagazineelp.com
Graphic Designer
Maggie Blum | maggie@thecitymagazineelp.com
ADVERTISING
Operations Manager
Mari Van Pelt | mari@thecitymagazineelp.com
Account Executives
Omar Samaniego | omar@thecitymagazineelp.com
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Juan Carlos Rivera | juancarlos@thecitymagazineelp.com
Loreli Hassan | loreli@thecitymagazineelp.com
HOW TO REACH US
114 Mesa Park, Suite 100
El Paso, Texas 79912 (915) 217 - 0723 | info@thecitymagazineelp.com
Cover Design By: Ernie Sanchez Creative
Letters
From the
promise you; I can sing. I sing in the shower, in the car, and when I close my eyes, I imagine myself in a glamorous gown, sitting atop a sleek black baby grand piano, serenading an audience in a famous New York piano bar. In my mind, my music stirs such deep emotions that I watch tears fall down their cheeks as I sing about love gone wrong. I see a man in love take the hand of a beautiful woman, and they move gracefully across the dance floor, lost in the words of my song They’re not strangers—they’re intertwined in the moment, closing their eyes and holding each other tight as they dance.
This is the scene I imagine as I take the stage, belting out my favorite song from Titanic, “My Heart Will Go On” by Celine Dion. Then reality hits. It’s karaoke night, I’m in jeans and a T-shirt, and the once eager crowd has wandered off to the bar for another round.
My parents let me believe I could sing because they always clapped, often giving standing ovations. When I was asked to join the church choir, I thought it was because I had a voice worth sharing. I didn’t realize they let anyone join, and when I was placed in the back row, I thought it was because they liked short people in the back— you know, for that equal opportunity thing. By now, it might sound like I’m living in a world of denial, but not so! I’m still waiting to be discovered.
Despite it all, singing remains a joy, a personal escape. Like many of you, when I love a song, an artist, or an entire album, it transports me to moments of laughter, memories with loved ones, and tales of
current love or past loves lost. There are moments that music can take us to or remind us of, in a way that nothing else can. Although I might only sing in the shadows— much to the relief of many—I refuse to let anything crush my singing spirit. I still dream of being in the spotlight, even if it’s just the lights from my makeup mirror.
This music issue celebrates all the incredible musical talents in our city who truly have the gift. We honor the role of music in our society and the power it holds. Those who’ve sacrificed and found their tunes in the world to those still seeking the spotlight, and those traveling to other countries, proudly representing our fabulous city. Take a minute to give a standing ovation for their efforts, add a little money in their tip jar, and if you’re really into their music, maybe let a tear drop for confidence, it might just be the push these artist need.
Here’s to all the dreamers out there, those who dare to believe in their talents, and those who find joy in simply imagining the possibilities, because music has a way of touching the soul.
Someone once said, “Music expresses that which cannot be put into words and that which cannot remain silent.” To that, I say: where words fail, music speaks. So, keep singing.
@shelleymozelle shelley@thecitymagazineelp.com
nce upon a time, I was a girl in rock and roll who loved to go to concerts, interview bands, and blast my favorite songs in the car with my sister on our way to Starbucks. We’d have loud conversations over the blare of the speakers about artists to obsess over, the evolution of sonic and lyrical sophistication, and daydream about the inner lives of the individuals who make a band, a tour, a genre survive.
Not much has changed.
When I was at Georgetown and writing for Rolling Stone, I’d travel up and down the East Coast from D.C. to New York for my rock and roll adventures. Nights at the acclaimed 9:30 Club covering shows and writing my reviews over bread pudding and iced tea with NPR’s Bob Boilen at Satellite Diner. Afternoons hoping for the Amtrak train to go faster so I wasn’t (too) late to Summer Stage, the outdoor concert series held every year at Central Park. Suffice it to say that the rhythm of rock and roll is the soundtrack to my life.
Welcome to our music issue.
Each August, we showcase the sounds of the Sun City with this special issue that’s often my favorite of the year. Try as I might, I cannot outrun my love of all things music.
Swirly guitars.
Sweaty venues.
Swoon-worthy lyrics.
The band on our cover – NOT a cover band – embraces these qualities and more with youthful vigor. When I first heard Late Night Drive Home’s song “Drug Asphyxiation,” I felt my whole body come alive in a way that only happens with songs I truly connect to, the same sensation I’d have as a kid, a teen, a 20-something who, simply, loved music.
I can’t wait for you to get to know the guys from Late Night Drive Home, who started the band while still in high school, honed their craft during the COVID-19 pandemic, and impressed major label industry reps in L.A. Now, they’re playing big gigs like Coachella and ACL in between rocking and rolling across Europe with Yot Club.
In this issue, you’ll also learn about the local musical ecosystem and the interconnectedness that exists. From rock mariachi recorded at Sonic Ranch to country music written to challenge mental health stigma, to the relationship between artists like Chappell Roan, KISS, and David Bowie and cosmetics and self-expression.
As we dive into the beats, rhythms, and stories that define our musical landscape, I hope this issue resonates with you as deeply as it does with me. Music is more than just a series of notes and rhythms: it’s the backdrop to our lives, a reflection of our passions, and a reminder of the moments that make us feel alive.
So turn up the volume, let the melodies guide you, and immerse yourself in the vibrant world of sound we’ve curated for you. Here’s to discovering new favorites, reliving cherished memories, and celebrating the artists who continue to inspire and captivate us.
Press play and enjoy the ride.
With all my rock and roll heart,
Erin
EL PASO RHINOS
2 0 2 4 - 2 0 2 5 S C H E D U L E
2024
2025
Fri , Sept. 20 vs Texas Brahmas Fri , Jan 3 vs Austin Ice Bats
Sat., Sept. 21 vs Texas Brahmas Sat., Jan. 4 vs Austin Ice Bats
Sun , Sept 22 vs Texas Brahmas Sun , Ja n 5 vs Austin Ice Bats
Fri , Oct 11 vs Lone Star Brahmas Fri , Jan 10 vs Odessa Jackalopes
Sat , Oct 12 vs Lone Star Brahmas Sat , Jan 11 vs Odessa Jackalopes
Fri , Oct 18 vs Texas Roadrunners Fri , Jan 17 vs Atlanta Capitals
Sat., Oct. 19 vs Texas Roadrunners Sat., Jan. 18 vs Atlanta Capitals
Sun., Oct. 20 vs Texas Roadrunners Sun , Jan 19 vs Atlanta Capitals
Fri., Nov. 1 vs Colorado Grit Fri., Jan. 24 vs Louisiana Drillers
Sat., Nov. 2 vs Colorado Grit Sat., Jan. 25 vs Louisiana Drillers
Fri., Nov. 8 vs New Mexico Ice Wolves Sun., Jan. 26 vs Louisiana Drillers
Sat., Nov. 9 vs New Mexico Ice Wolves Fri., Jan. 31 vs Amarillo Wranglers
Sun., Nov. 15 vs Colorado Grit Sat., Feb. 1 vs Amarillo Wranglers
Fri., Nov. 16 vs Colorado Grit
Fri., Feb. 7 vs Colorado Grit
Fri, Nov. 29 vs New Mexico Ice Wolves Sat , Feb 8 vs Colorado Grit
Sat, Nov. 30 vs New Mexico Ice Wolves Fri , Feb 14 vs Odessa Jackalopes
Sun , Dec 1 vs New Mexico Ice Wolves Sat , Feb 15 vs Odessa Jackalopes
Fri , Dec 6 vs Shreveport Mudbugs Fri , Feb 21 vs Lone Star Brahmas
Sat , Dec 7 vs Shreveport Mudbugs Sat , Feb 22 vs Lone Star Brahmas
Fri., Dec. 13 vs Amarillo Wranglers Tue., Feb. 25 vs New Mexico Ice Wolves
Sat., Dec. 14 vs Amarillo Wranglers
Fri., Mar. 7 vs Tulsa Oilers
Sat., Mar. 8 vs Tulsa Oilers
Sun., Mar. 9 vs Tulsa Oilers
Fri., Mar. 14 vs Oklahoma Warriors
Sat., Mar. 15 vs Oklahoma Warriors
Fri, Mar. 21 vs New Mexico Ice Wolves
Sat., Mar. 22 vs New Mexico Ice Wolves
Fri., Mar. 28 vs Corpus Christi Ice Rays
Sat., Mar. 29 vs Corpus Christi Ice Rays
At home, Tuesday, Friday, and Saturday games at 7:0 0 pm and Sunday games at 4:30 pm unless otherwise indicated above
Game
times and
Contributors
Permanent Makeup Services and
s I mulled over the topic of this month’s issue, I began to reflect on the profound impact of music on my own life. It’s not lost on me that if not for music, I likely would not be here writing this article. As a young child of 6 or 7, I happened upon my mom’s CD collection and found classical music. I would twirl around the house for hours, raptured in imagination, pretending I was in a castle. As a pre-teen determined to find my own identity, I sat too close to the big speaker we had in our living room and listened to KLAQ (shout out to Double G!).
While suffering from Major Depression as a teenager, I blasted Linkin Park through my headphones while staring at the ceiling in my room. Even as I type this, there is music playing in the background.
| By: CHARITY VIZCAINO |
Does music positively impact our mental health?
In one meta-analysis (a study of many research studies) that examined 47 articles looking at music on the impact of stress, found that there is a positive correlation between listening to music and a reduction of distressing feelings, such as worry, feeling restless, or anxious. Not only has music been proven to help reduce negative emotions, but also to increase positive ones. There is also evidence to show that when there are musical activities done in a group of people, it can help them to feel connected. The increase of positive emotions felt while listening to music, whether by yourself or with others, is due to neurotransmitters such as oxytocin and
Can music impact our physical health as well?
Absolutely! As previously stated, music has a huge impact on our brain’s neurotransmitters, it can increase hormones that naturally help reduce pain and bodily discomfort. For centuries, music has been used as a therapeutic agent. A study in Brazil looked at children ages 1-16 years old who were undergoing heart surgery. In the 24 hours post-operation in the ICU, the researchers provided 30 minutes of classical music listening to half the participants, while the other half received no music. The results found that the children who listened to music had lower heart rates, better respiratory rates, and reduced pain and anxiety compared to the children who did not listen to music.
Music is everywhere. It’s an industry worth over $50 Billion! When you ask most people what they do to relax, they say “listen to music”.
The origins of music have long been debated.
Archeologists, biologists, linguists, philosophers, and psychologists all have their own theories about the history of music, how it came to be, and why. Some argue that music might have even come before language. Pre-historic pictures on the walls of caves show evidence of flutes made from bone. Whether it’s using chants and drum beats for religious rituals or the song of a bird’s mating tune, rhythm is everywhere. How can it not be, when our own heartbeat is the rhythm of life? Music is a universal language that unites people of all backgrounds.
endorphins. These neurotransmitters are responsible for helping us to bond and feel good by improving our mood and boosting our self-esteem.
• Oxytocin
- Love Hormone: Helps with pair bonding, trust and positive feelings
• Endorphins
- Feel Good Hormone: Reduces aches/ pains and stress/anxiety
Are there particular types or genres of music that are more effective?
In general, classical and instrumental music have been shown to be effective to calm the mind and reduce stress. There are other studies that show music with a tempo of 60 BPM (beat per minute), is the ideal rhythm for producing Alpha brainwaves.
Our brain has five different types of brainwaves, varying from very slow to fast. Alpha brain waves are the mid-point, and they occur when a person is awake but not actively engaged in problem solving. When Alpha waves are produced it helps individuals to feel less anxious, calmer and also respond to things like meditation and mindfulness.
Streaming services like Spotify or Apple Music have playlists that have been created with solely 60 BPM songs.
Can music be used in therapy? If so, how?
I love this question, and the answer is a resounding yes! I find using music in sessions to be especially effective when working with preteens and teenagers. Some clients come to session and have difficulty verbalizing what they feel. When this happens, I might ask a client to reflect on a song they are relating to at the moment, and if they feel comfortable, to share it in session. As we listen to the song together, it provides an opportunity for the client to feel understood, and to have a way to express their internal voice. Some clients focus on the lyrics, others might talk about how the music moves them.
What advice would you give someone interested in integrating music therapy into their lifestyle for overall well-being?
Are there simple practices or exercises you can suggest?
We are all familiar with playlists, and most of us probably have different playlists for different moods. When listening to music we are often looking for a certain feeling
to be evoked- whether that is nostalgia, rage, love, etc.
I encourage you to get curious about your internal world while listening to music, no right or wrong answer, just notice what certain music might evoke. This data can inform you of how you might want to use music in the future.
• How do I feel when I start or end my day with a favorite song?
• When I’m stressed, could music improve my mood?
• What genre of music is most relaxing for me?
• What songs bring up feelings of joy and motivation?
• Is my heartbeat faster or slower when I listen to ______ ?
Just like my example of using music in a therapy session, I believe talking about or sharing music can be a beautiful way to connect with loved ones.
Uncorked Harmony The Perfect Pairing of Wine and Music!
Wine and music have always had a symphonic relationship. While teaching an adult education class on wine at UTEP many years ago, I tried an experiment. The class was being held at a local restaurant, and I poured each class member a glass of Gewurztraminer without telling them what the wine varietal was. Over the speaker system blared heavy rock and roll music and I pretended that I was having an issue with the staff finding the volume switches.
While the class tasted the wine, I asked each what they thought of the wine. Not so good was the general consensus.
Shortly after, I filled their wine glass with the exact same wine, again without telling the class what the wine varietal was: Gewurztraminer, again, from the same producer, vintage and bottle! With this pour, the music was switched to soft background “Frank Sinatra” music. When asked, 90 percent of the class loved this wine! The exact same wine, but with very different music in the background made the difference.
Music is often a background complement to wine tasting, but it needs to be something that does not distract you from the sensory
| By: VIC POULOS |
ABCs of a good glass of wine. It’s impossible to enjoy the sensory aspects and broad tastes of wine when the wrong music is being played while you taste.
Walk into a country bar with a live band and enjoy the music, just don’t expect the wine list to be eclectic or deep. Perhaps ask for the beer list? Walk into a chain steakhouse, if the music is overwhelming, even though it is a steakhouse, the wines served will generally fall second to beer and cocktails, and will not be the long list of cabernet sauvignons you were longing for with a steak. Walk into a fine dining restaurant with low, soft background music and I can assure you that you will find a nicer wine list.
In short, the entryway music in any restaurant that you hear the second you walk in, will tell you what to expect with the quality of the wine list!
Wine and music have also developed a renewed relationship.
More and more music celebrities are becoming winemakers and owners of wineries. Just as certain musicians cross into acting, many musicians are also now trying their hand at becoming winemakers or winery owners— and to be honest, many are doing well!
As early as 1999 Dave Matthews of the Dave Matthews Band purchased land from Blenheim Vineyards in Virginia. After significant renovations to the historic property, and handing over the reins to his brother Peter, who was educated in wine production, Matthews’ lineup of Cabernets and Chardonnays, while less expensive than attending a Dave Matthews Band concert, are actually good wines called “Dreaming Tree” ranging in price from $17 to $25.
Sting and his wife are in the process of restoring a wine estate near our wine resort Fattoria Svetoni in Tuscany. Look for Il Palagio on shelves in the U.S. for around $30 to $75.
Additionally, Snoop Dogg, teamed with wine brand 19 Crimes to launch a Rosé called
“Snoop Dogg Cali Red,” locally available for around $20.
While country music and wine are perhaps not the best to enjoy together, Dolly Parton has a lineup of her own wines as well. Dolly Wines California Chardonnay at $14.99 is just arriving at stores. In partnership with Accolade Wines, Parton hopes to produce a Rosé, Prosecco and a Sparkling wine out of Australia and the U.K. in September.
In 2020, Mary J. Bilge collaborated with Fantinel Winery to release her “Sun Goddess Wine ‘’ brand, featuring an Italian Pinot Grigio and Sauvignon Blanc. You can find her wines at Total Wine. In cooperation with well known Raymond Vineyards of NAPA Valley, John Legend now produces his “John Legend Signature Series.”
Try to imagine a Rosé by the swimming pool launched by Post Malone called “Maison No. 9,” allegedly inspired by his love of the Mediterranean food and wine scene. While the list goes on and on, others such as Kylie Minogue (Proseco), Bon Jovi (Rosé), Nicki Minaj (Moscato) and other musical celebrities, are buying wineries and adding their own labels.
I buy wine for the wine varietal I want, not the music celebrity I like. But marketing works, and many music celebrities are truly trying to make quality wines. Some are not! You decide.
I suggest that everyone instead be a “moody drinker.”
Your mood should determine your wine choice as it does your music choice. If your mood is lively, then consider a lively wine, perhaps while listening to more lively music. Feeling serious, or having a long day and want time for reflection, grab a glass of Champagne or Sancerre in a quiet fine dining restaurant where you can actually enjoy the wine. Why not listen to soft music and reflect on life? Sounds like a great choice once in a while! Age, mood and music preference may impact your wine choices as it does your music choices.
Music, regardless of the type, should never be allowed to interfere with your enjoyment of the “look,” “smell,” “aerate,” and “taste” routine so essential to truly enjoying a wine!
Pick your wines and music accordingly!
Salud!
Jennessey The Rise of
Jennessey
In crafting art, most artists explore their innermost selves to create inspiring pieces, paying the price of exposure. Yet, this exposure fuels an inevitable craving to connect with others through it.
R&B singer and songwriter, Jennessey, has always dreamed of connecting with the world via her love for performing. Since her early life, the El Paso artist said she felt the need to connect with people through her abilities and art.
“I would say, when Miley Cyrus and Hannah Montana were a thing, it was like ‘I could do it,’” the singer said. “There was no going back. I just had the delusion as a six-yearold and I never got rid of it.”
Even though she connected to child stardom, Jennessey said her mother was a vessel of inspiration. She mentioned how her constant exposure to the rising media of the 2000s at home had a strong influence on finding her R&B sound.
“My mom would play MTV all the time and had all the CDs of Beyoncé or Destiny’s Child or Britney Spears, which sparked my interest,” Jennessey said. “All I wanted to do was perform.”
Her love for singing and performing had always been present.
“I had no cares in the world as a kid,” she said, then laughed. “Every wedding, or family event, I would sing and dance. You know when your family is always telling you, ‘You’re so good?’ Well, I believed it and kept up with it.”
To this day, Jennesey’s motivation to follow her inner ‘delusion’ has led her to launch a career filled with memorable performances and collaborations.
She described one of the highlights of her career as being an opener for the July 2023 Summer Jam concert in Johnstown, Pennsylvania, which was headlined by Grammy award-winning singer Ashanti and rapper Ja Rule.
“That was one of the coolest things I’ve done, where I felt it was a huge milestone,” Jennessey said. “Everyone wanted that spot, and it all came down to how much you are willing to invest in the opportunity.”
Jennessey explained the process to win the opener position did not follow a traditional audition process, instead, performers had to pay $15K to win the slot.
“I didn’t have that money at the time. I don’t come from money, so I didn’t want to just ask mom or dad either,” she said. “So, I was like, ‘If people really believe in my music and me, they will help me do it.’”
The singer set up a GoFundMe account, and within 12 hours she raised her goal.
“I remember getting all these crazy notifications of so-and-so giving $200 and another $100 like it was crazy,” Jennessey said. “It was amazing to see how many
I would say, when Miley Cyrus and Hannah Montana were a thing, it was like ‘I could do it.’ There was no going back. I just had the delusion as a six-year-old and I never got rid of it.
people actually support what I do, they invested in me.”
Another milestone she described was her performance at the 2023 El Paso Brightside Music Festival.
Even though the crowd size was smaller that day, the love she felt made it beyond memorable.
“The festival was just opening for the day, so I did not even have 100 people in the crowd, but it felt more intimate,” she described. “There was a lot of love for sure because
most of the people that were there were my friends and family, I was grateful.”
So far, Jennessey has collaborated with Las
Cruces producers AJ Hammitt, Lil Guapo, and DJ Aurum.
Most of her music and lyricism surround themes of love and relationships.
“I start writing lyrics like it’s a therapy session and what I’m feeling just comes out like word vomit, then I try to organize it,” the artist explained. “But it always has to do with love and where I’m at in life, whether I’m heartbroken or super in love.”
Outside of writing original songs, Jennessey’s 2023 EP titled “Because i love you,” was made up of covers that explored themes of love.
“I wanted to make this EP a love letter, from start to finish,” she explained.
The album featured the songs “Yebba’s Heartbreak” by Drake, “Stay” by Rihanna, “At Last” by Etta James, “One in a Million” by Aaliyah, “Can’t Help Falling in Love” by Elvis Presley, “Blue” and “Sandcastles” by Beyoncé.
“I just wanted to keep it real and make a love album,” Jennessey said. “Everybody could relate to it whether they’re in love, or feel alone, like this all relates to the intense feelings of relationships, romantic or not.”
She explained each cover selected was dedicated to different people in her life and it was also a chance for her to explore other genres outside of R&B.
“I selected these songs because I’ve always wanted to perform classical sounds,” she said, referring to the covers by Etta James
and Elvis Presley. “There’s a couple slower songs in there and I feel like those are real, like they truly depict what it’s like to be in love,” she added.
Jennessey mentions one of her favorites on the EP being her cover of “Blue,” which was dedicated to her mom.
Besides exploring sounds by other artists, she highlighted the shift she was experiencing in her sound before releasing new music.
Her latest single, “God Knows,” also projected her personal experience with a love theme, but through a spiritual spectrum.
“I made this song because I’m in love but it was so hard for me to put out at first,” the artist said. “But when you put God in the middle of everything – if there’s one thing – I want people to know that my career is going to go where God wants it to.”
Dedicated to her boyfriend initially, the song explores the unconditional support between partners, regardless of the hardships. The
singer said the song was only meant for him, but he pushed her to share it with her listeners.
“My boyfriend had to be the one to tell me to release it. I only made it for him, and he had to be the one to tell me, ‘You need to release this because you don’t know how many people are going through what we’re going through,’” she said.
The song is currently her most popular original single.
Thanks to that push, the song shifted her outlook on her career and began the crafting of a new era for her.
Since 2021, Jennessey has been building the perfect EP that represents her current beliefs and a new outlook on love.
The EP is said to feature collaborations with artists Evander Griim and Krystall Poppin.
“It all depends on how I feel. So, it’s taking longer than I anticipated this EP,” Jennessey said. “Me being a vessel, I want to give people hope and let them know that there is love out there that is real love and not toxic.”
As her first original EP, she mentions the slowness of the process has taught her how to build an authentic sound.
“I don’t want to rush this process, I just want it to be good,” she said. “It’s my first EP. This will be my resume to the world. This is my public rest.”
For Jennessey, the most important part for her as an artist presently is to have good quality singles that will earn her respect among her professional peers.
Beauty, Spice, Skincare Advice The Beauty and the Music of an Artist’s Expression
Let’s face it, both music and makeup are expressive forms of art.
Music artists have used makeup to express themselves and stand out throughout the years. They’ve created iconic and memorable styles that uniquely complement their sound. Even if they may not have revolutionized the creation of looks and sounds, they have reinvented themselves in iconic, authentic, and memorable ways.
| By: CLAUDIA CASTILLO |
Imagine the specific musical talents whose catchy tunes and unique vocals made them memorable, and of course, their distinctive makeup looks.
These artists have made an impact not only in the music world but also in the beauty industry. Through heavy and dark, dramatic and bright, or light and airy makeup, they have set both audio and visual trends.
Artists can express who they are and the messages they want to convey, both vocally and visually.
As you read, allow yourself to reminisce...
For some, it’s a way to create a stage persona, while others see it as part of their identity or alter ego.
Performance artists use makeup to give a dramatic impact, boost their confidence, or show the world how they see themselves. It’s not necessarily who they are, but the ‘costumed’ look allows them to be ‘someone else’ for just a little while.
Take Alice Cooper, for example.
Did you know that his iconic stage look was inspired by a clown poster?! It roused him to claim an unmistakable look that he still rocks at 76, staying true to the stage image he’s created for himself.
Now, let’s talk about KISS.
Whether or not you’re familiar with their music, you can picture their iconic blackand-white makeup.
When they were looking to create a memorable style, each band member came up with a unique look that made them stand out as a group, while also showing off their individual ‘characters.’
The bold makeup initially shocked the music industry so much that they were asked not to use it for a second album photoshoot.
Can you imagine a bare-faced KISS?!
The makeup didn’t improve their singing, but it did give them an edge—a particular look that has gone down in history.
David Bowie was also famous for his experimental approach to his stage looks.
Unlike most artists, with specific styles when performing, Bowie had fun utilizing different looks, styles and textures each time he met the stage, keeping his audience on their toes – excited about his next creative choice.
He even designed unique makeup looks for each of his albums, adding to the surprise factor.
His eccentric choices will stand out for decades to come.
And, who can forget the glittery rock glam of Twisted Sister?
Their bold and bright makeup has inspired makeup palettes, still popular today, with vibrant pinks, blues, blushes, and eyeshadows.
Marilyn Manson once said, “I suppose my fascination with makeup comes from me having a great imagination and not being able to contain it just to a piece of paper or a piece of music.”
Makeup for music artists isn’t just about being eccentric or exaggerated; it’s about being unforgettable and inspiring.
From Chappell Roan’s contemporary overthe-top looks that match her powerful pop anthems and ballads to blasts from the past.
Do you remember the “Simply Irresistible” video by Robert Palmer?! The smokey eyes, bright blush, and red lips are still recognized today!
Don’t you love how music artists continue to influence the makeup styles we admire?
To honor both current and late performers, major makeup brands create stunning products that capture these styles.
INGLOT partnered with Jennifer Lopez to create a range of eyeshadow colors, lipstick shades, mascara, eyelashes, blush, and bronzers. Then, there’s MAC, which not only creates products for current singers, but also offers collections inspired by iconic styles of artists like Selena Quintanilla, Aaliyah, and Marilyn Monroe.
Adding to big brands, many singers have launched their makeup lines. I’m sure you have seen some of these popular names
around your local ULTA:
• Ariana Grande, R.E.M Beauty
• Gwen Steffani, GXVE Beauty
• Rihanna, Fenty Beauty
Selena Gomez’s Rare Beauty has become quite popular in the beauty influencer community, with a brand essence of “Made to feel good in, without hiding what makes you unique.”
We have seen time and time again, that many present-day artists evolve in their music styles alongside their stage looks. Each reinvention allows them an opportunity to express themselves in a new way, starting with makeup.
Lady Gaga’s line Haus Labs has been a huge hit for beauty influencers. Even though her brand went through a revamp after its initial launch, the risk paid off, making it one of the most purchased lines.
Gaga showed the world that it is never the end; it is simply a rebirth of identity.
Music has the power to inspire makeup. Singing along to your favorite song while doing your makeup gets you in a mood that no one else can create but you! The makeup, the music, the memories – it’s all pure bliss!
Striking a Chord: Country Artist Uses Music to Address Mental Health
| By: MELODY STOUT
Men are often expected to embody stoicism, keeping their emotions locked away and never expressing them publicly. This stigma has led to years of trauma dealt with in silence for many young men, especially those in Latino communities.
This was true for young El Paso musician Julian Kalel.
His battle with anxiety and depression set future events into motion that would change the way he was living life. He began a journey of making music to heal himself while also using his platform to advocate for young men struggling with mental health. Julian spoke candidly about his struggles with depression and anxiety and how his inability to express and deal with those emotions placed him in a very dangerous situation.
Last summer, while driving down Mesa Street, Julian was involved in a head-on collision. He was physically focused on driving but mentally battling everything running through his head.
“‘I guess I’m just going to be like this. This is my life. I’m not going to talk to people about it, I’m not going to express myself. I’m just going to be a guy with a thundercloud over his head for the rest of his life,’” Julian said of his mindset at the time.
Thankfully, no injuries occurred in the crash, but something shifted within Julian.
Following a spiral of self-deprecation immediately after the accident, he realized he was given a second chance at life and was meant to begin a new chapter.
Before the accident, he was very caught up in others’ perceptions of him. Afterward, he finally felt free to live the way he wanted, using music as his outlet.
“I went home and set up my phone, got my guitar, and started playing,” he said. “I started posting covers and was very surprised by the positive feedback people were giving.”
Fueled by the encouragement from social media and a newfound sense of inspiration, Julian decided to write a song.
“I was amazed at how easily it came to me. Just describing that night, putting it into words, but that’s what happened with my first EP, called ‘A Second Chance,’” he said.
Following his accident, Julian wrote his first three songs, featured on the EP: “First Time,” “Pyrite,” and “Julian’s Song,” which can be found on Spotify.
“The one that stuck with me the most was ‘First Time,’” he said. “It’s a song about being patient with yourself, remembering that it’s only your first time experiencing life, and disappointments happen. All those challenges you go through are a part of life – of living – and you need to embrace that.”
This life-changing event proved exactly what Julian needed to dive into music.
Now, he was focused on living with an ‘I’m going to do what I want to do’ mentality. He’s not pursuing fame or money, but rather the opportunity to share his experiences and reach people who feel the same way he did.
Music wasn’t an entirely new concept for Julian.
Growing up doing musical theater and learning to play various instruments from a young age, he has been surrounded by it for a long time.
“I’ve been around music practically my entire life. I’ve been singing since I was able to talk. I would sing my favorite Disney songs to my mom and grandparents,” he shared.
With encouragement from his family, he tried many instruments growing up, like the violin and cello, before landing on the guitar, which he has since used to write all his songs.
“I really, really, loved it. I consider myself a campfire guitarist, meaning I can play popular songs that people know and can sing along. It was a personal experience, just me and my guitar.”
Performing in Nashville was an unreal blessing for Julian, given that he draws his sound from various country artists like Zach Bryan, Tyler Childers, and Dylan Gossett, hones in on a very emotional and gritty sound to his music.
As many homegrown musicians do, Julian started making music with his friends in their bedrooms around the eighth grade using a makeshift recording setup. He began producing instrumentals by playing with the structure of songs, understanding how they come together and what it takes to make a decent-sounding piece of music.
He’s come a long way since first messing around with melodies. Now he’s built a platform, using songs to express the emotions he grew up trying to ignore, hoping to break the stigma around men’s mental health.
His philanthropic efforts don’t stop with mental health and are not limited to the Southwest, and extend to the Country Music capital. This past February, Julian made his Nashville debut performing a benefit concert for the Nashville Foster Love Closet.
“Nashville is an amazing city and everyone I met was very kind and very welcoming. It’s an inspiring and empowering city to perform,” he shared.
His most memorable performance to date was a concert at the Star City Studios benefitting NAMI El Paso, a mental health organization dedicated to improving the lives of individuals and families affected by mental illness.
Not only was it a cause very close to Julian’s heart, but the location brought about a full-circle moment for the artist: Star City Studios is located at the exact intersection of the fateful accident that kickstarted his songwriting and performing career.
“My dad brought it to my attention and reminded me, ‘You do realize that was the intersection where you had your truck accident, and now, one year later, look at
where you are now, on stage at a studio located at that same intersection,’” Julian said. “After that accident, I wanted to be a better person than I was at that moment. I wanted to leave that version of Julian behind.” In the year following his accident, Julian has undergone a drastic transformation, from a struggling teen who thought his life was destined to be dark and not wanting to talk about his struggles, to being very open about sharing his experiences with others to start a conversation about mental health.
“That is one of my main motives for making music. I want to get rid of that stigma,” Julian said. “So many kids my age, especially boys, see talking about your mental health struggles as weak. It makes you vulnerable. We’re told ‘You’ve got to keep that to yourself, keep it inside, you can’t share that.’”
This sentiment is a difficult one to overcome, but it starts with getting that idea out of young men’s minds and building the new idea that talking about mental health, especially for men, shouldn’t be taboo.
Looking to the future, Julian is getting ready to release a single that he recorded in Nashville with the help of Ian Miller, owner of Roasted Bean Studio.
“I think these are the best songs, works of art that I’ve ever made. It wasn’t only me, it was with the help of all those amazing musicians, including my sister, Karyssa. For the first time, it doesn’t sound like music that a kid put together in his bedroom,” Julian said.
The upcoming release will feature the song “Surrender,” which he deemed the most personal song he’s ever made. His sister even made a musical accompaniment to the song by playing violin.
“It’s like when you are at your lowest and you feel like there’s nothing else out there for you. All these things are freaking you out, all these worries occupying your mind,” Julian said. “But the lesson there is, you just have to let that all go and surrender yourself to God and let the universe take its course.”
Julian is using his platform to connect to people in live performance settings, achieving a goal he didn’t even realize he had.
“Growing up, I thought I could someday be an astronaut or a doctor or a lawyer, but in the back of my mind, my dream was to be on the stage, reaching out to people, connecting with them, and their trials and tribulations,” Julian said.
His website promotes mental health resources for parents and those who need them. He also takes requests for covers of songs that comfort people and have helped them through tough times.
Using music as medicine for his mind, Julian is also helping others vocalize their struggles and learn it’s okay to deal with your emotions.
“When you have all these ideas, thoughts, and emotions running through your mind, sometimes you feel like it’s impossible to express them in words, but music is what gets the message through for me.”
Beauty, Brains, and Mariachi
When thinking of the term “mariachi,” many people may have the typical image in their head of a man or woman wearing traje de charro, which consists of ornamented jackets and pants or skirts along with a sombrero. Mariachi music is no stranger to the border community since its roots are embedded in Mexico, however, 23 year-old singer Gisselle Lopez has expanded what mariachi can look and sound like while also representing her culture on a larger scale.
Lopez, who also holds the title of Miss El Paso for 2024, grew up with a passion for singing mariachi, despite it being considered traditional Mexican music. Lopez gravitated toward the genre and was encouraged by family to sing at family gatherings.
“Every time my grandma would take me to birthday parties, I would always be on top of the tables singing and dancing at four years old,” she recalls. “My parents really supported my dreams. Once they saw that I had this artistic side to me, they would give me songs to sing.”
At 12 years old, Lopez decided to participate in a local singing competition while dressed in the traditional traje and joined other competitions shortly after getting a taste of the music world.
“I won second place for a local singing contest that was through Telemundo,” Lopez said. “After that competition, my mom signed me up on La Voz Kids without me knowing. My mom had gotten the email that I had been chosen to audition, but the closest city they recorded in was Houston. Around that time, my dad had lost his job. I remember they would constantly be selling stuff like my dad’s speakers, and my mom even put her wedding ring in a pawn shop.”
Lopez, not having any idea what her parents were saving money for, eventually found out she was accepted for an audition on the live show.
“I felt so bad because I knew we didn’t have the money,” Lopez said. “They were sacrificing so much so we could go on this trip that I wasn’t even guaranteed to get picked for. It was a 50/50 chance, so the whole ride back home after the audition, I felt so bad because I felt like I made my parents spend so much money. A month later, we got a call telling us I made it, and we flew to Orlando for the recording of the show.”
Not only was Lopez juggling being a singer, as well as a public figure by being on live television, she was also juggling high school and the stresses of being a teenager.
“It was hard because at that age, I was a freshman in high school,” Lopez said. “I would get bullied, especially because of what I sing. I’ve always sang mariachi and traditional songs, and nowadays, not a lot of people like that – especially my generation.
They don’t really like it or have respect for it, but I fell in love with it at a super young age. I would wear my traje and people would tell me ‘Why are you wearing that?’, ‘You look like a boy’ or ‘You sing ugly.’”
In addition to facing bullying from her peers, Lopez also dealt with being away from her family for months at a time due to shooting schedules for the show.
“My family and I are very close,” Lopez said. “Being away from my three little sisters and my dad was hard. My mom had to leave them and come with me, and we were away for a total of three months. Even though that was hard, I gained so much from that experience. People are still curious about it and it’s just something that not a lot of people are blessed to experience. I lived a dream. I met so many people and it changed my life completely.”
After making it to the battle rounds on La Voz Kids and meeting celebrities such as Daddy Yankee and Pedro Fernández, Lopez returned home to both positive and negative comments.
“I was depressed about the loss. When I came back home, I saw comments on YouTube clips from the show where people were posting negative comments about my voice. I had a hard time with that, but I feel like since it happened at an early age, comments like that just don’t affect me anymore,” she said.
At 16, Lopez made the transition into working with a rock mariachi band named Tribes and has released several albums with them, and has also started working on other ways to embrace her heritage.
“My heritage is very dear to my heart,” she said. “My parents are immigrants, so I’m a first generation American. I saw the process of gaining citizenship because my mom
didn’t become a citizen until I was 18. I always had the goal of becoming the first person in my family to graduate from college because my dad was the first to graduate from high school. When I first went to college, I thought I would never graduate since I didn’t have any guidance. I would literally sneak into the financial aid nights to try to learn how to do it myself,” she explained.
While going for her bachelor’s in early childhood development with a concentration in business marketing, Lopez decided to try out another venture: pageantry.
“I never knew how to walk in heels,” she said. “I wanted to learn how to talk and walk with confidence. Then, I won my first title last year, which was Mission Trail in Socorro. I was not expecting it. After that, I wanted to go for the El Paso title. So, I did it again and won my title in April. A lot of people have a misconception of pageant girls, like ‘They just won because they are pretty, skinny, or rich.’ All that has really nothing to do with
it. People can forget what you look like, but they will never forget how you treat them or how you make them feel.”
Most recently, Lopez competed in the Miss Texas competition where she sang “No Me Queda Más” by Selena, once again expressing her love for singing and her culture.
“A lot of people were surprised when I sang in Spanish,” Lopez said. “Pageantry is kind of a white woman thing. There’s not a whole lot of Hispanics, but I got to use the space
to talk about being an immigrant, and I’m grateful for the platform. At Miss Texas, they have these little girls who are the princesses there, and as cute as they were, I couldn’t help but notice there weren’t any little Hispanic girls there.”
With pageantry, Lopez continues to share her culture by singing in Spanish and advocates for the border city. She created her own clothing brand, “Desert Diva,” that she says is for the “modern, western and sexy diva” and wears her own designs
August 2024
on stage. Her stylistic and modern take on western clothing, as well as repping her brand while singing rock Mariachi has changed the game.
“I’ve always loved the tradition behind Mariachi,” Lopez said. I fell in love with the combination of trumpets and big powerhouse singers. I think it’s important to know your roots and know the significance of your culture.
Lopez is finishing the album with Tribes and will continue to work for the community by hosting fundraisers and has other plans in the works. It’s trailblazers like Lopez who remind us that although something is considered “traditional”, it doesn’t mean it can’t still be appreciated or given a new twist.
HEIDY SEOENZ
THE AIRBNB QUEEN
Born and raised in El Paso, Texas, to a family deeply rooted in business, Heidy Seoenz is a remarkable businesswoman who embarked on her journey of independence at a very young age. It was not easy, but with determination and hard work, she earned support for her ideas and success. Now, at the age of 30, Heidy has achieved success, having built an impressive portfolio of thriving businesses that provide prosperity and security to thousands of guests and dozens of employees.
Heidy left her home at the tender age of 17. Despite initial trepidation about leaving the comfort of home, Heidy faced the challenge head-on with unwavering determination and courage. She often states, “There is no bigger fear than leaving the comfort of home at the age of 17 … that is why I’m fearless to tackle new challenges or new business ventures, I’ve lost the fear of fear itself.”
Heidy earned a degree in Mechanical Engineering and a Master’s in Systems Engineering from the University of Texas at El Paso (UTEP), all while working full-time as a research assistant and further pursuing her entrepreneurial endeavors in the retail industry. Despite lucrative job offers in Silicon Valley following her studies, Heidy’s heart remained in El Paso.
Heidy’s career took a pivotal turn when she identified potential in her father’s outdated apartment complex. Recognizing an opportunity in the real estate market through Short Term Rentals (STR), she and her husband revamped the property, transforming a dated complex into a chic, modern Airbnb hotspot. After witnessing the success this project brought, Heidy began acquiring distressed properties to fix, furnish, and list on Airbnb, which led to starting a construction company dedicated only to the design, renovation, cleaning, and maintenance of Airbnbs. Heidy’s company, Made by Seoenz, is a one-stop shop for all Airbnb needs.
Growing her portfolio to an outstanding 50 doors in both the US and Mexico, she had an influx of guest referrals that was growing bigger than her properties. Without any other host to refer to, she began training and providing her systems to aspiring hosts to ensure she could send good guests to trustworthy hosts. Heidy is committed to educating others. She has developed online courses, authored books, hosted workshops, and created resources to help aspiring Airbnb entrepreneurs achieve success.
Being a serial entrepreneur, she’s been invited to speak at multiple events and conferences which led to Heidy earning her moniker, “Airbnb Queen,” from the El Paso community where she revolutionized the STR industry and spearheaded efforts to protect the property rights of STR hosts in the city.
“I was invited to a networking event, and when I arrived there, some people started introducing me as the Airbnb Queen,” Heidy said. “It was something that I wasn’t expecting, but I liked it so now I’ve grown to own the title and started showing people how to do Airbnb.”
Her popularity in education and training led Heidy to form a coalition to defend the rights of property owners and hosts against excessive limitations and high taxes that the city of El Paso was imposing without input from the community. Her defiance led her to a leadership position within the STR community, and she founded the El Paso Short Term Rental Alliance (EPSTRA), where she now serves as President and advocates for fair regulations, taxes, and property rights of fellow homeowners in El Paso, Texas.
A woman of boundless energy and versatility, Heidy Seoenz exemplifies unwavering determination and resilience. She lives by the personal mantra, “I am the CEO of everything I am doing,” embodying a spirit of empowerment and self-reliance. With a steadfast belief in the power of self-narrative, Heidy encourages others to shape their own destinies by embracing positivity and self-affirmation. In the words of Heidy Seoenz, “The story you tell yourself is the life you are going to have. So talk pretty to yourself!”
Heidy is a speaker at local business mixers, sharing the power of branding and how attention is the biggest commodity we all have. After seeing that all her businesses needed marketing services, she started her newest business venture. Brainstorm Marketing handles all the marketing of her businesses to keep the audience engaged in her multiple endeavors, test ideas and lead sales. Most importantly it helps her to reach as many people as possible that want to start their Airbnb Empire and change their lives. “Airbnb has given me the work— life integration we all crave in this new era, and I want to share all my experience and knowledge with those wanting to start their Airbnb journey.”
As a working mother, Heidy instills the values of hard work and perseverance in her daughter, aiming to demonstrate that anything is possible with dedication. She is also focused on securing her daughter’s financial future, ensuring her legacy of success extends to the next generation.
Looking ahead, Heidy is passionate about showcasing El Paso as a premier destination through the development of a future resort— an ambitious endeavor aimed at putting the city on the map as a sought-after tourist hotspot.
Heidy Seoenz’s journey is a powerful testament to the impact of determination and vision. She has transformed challenges into opportunities, inspiring those around her and making a significant impact on her community through political action and entrepreneurship. Her story is a vivid reminder that with vision, hard work, and dedication, anything is possible.
The story you tell yourself is the life you are going to have. So talk pretty to yourself!
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Indulge in the entrepreneurial spirit of El Paso, where innovation meets passion at every corner of the city. From startups pioneering new solutions to family-owned businesses boasting lasting legacies, this community thrives on creativity and bold ideas. Discover the inspiring journeys of local entrepreneurs who are shaping the future of business in El Paso, one venture at a time.
Colby Shannon Desert Bum Patio Emporium
Originally from Central Texas, Colby Shannon moved to El Paso in 2008 and quickly established himself in the local business scene. With a background in retail, Colby found himself drawn to the hospitality industry. In 2016, he began his first entrepreneurial venture by founding Gringo Theory Patio Bar, further solidifying his footprint in El Paso’s nightlife. Always looking for new opportunities, Colby recently launched his latest venture, Desert Bum Patio Emporium, at 1584 George Dieter Drive.
In 2021, he became the owner of Aceitunas Beer Garden, a beloved West El Paso establishment since 1985. His fondness for Aceitunas began during his early years in West El Paso, where the venue’s atmosphere reminded him of home with its open spaces and relaxed ambiance.
Now, he’s excited to introduce his most recent venture. Desert Bum Patio Emporium offers a unique concept with tranquil vibes, inviting patrons to enjoy signature cocktails and tacos on the spacious patio. Operating from Tuesday to Saturday from 2 PM to 2 AM, and Sunday from 2 PM to midnight, Desert Bum Patio Emporium embodies Colby Shannon’s vision of creating memorable experiences in El Paso’s vibrant social scene.
Mountain Star Pride
mountainstarpride.org (915) 706-0840
mountainstarpride
mountainstarpride
Mountain Star Pride: A Beacon of Hope
Mountain Star Pride, a burgeoning 501(c)(3) organization, is celebrating its first year of fostering inclusivity and empowerment within the LGBTQIA+ community of El Paso and its surrounding areas. In just twelve months, this vibrant organization has blossomed into a vital resource, providing support, connection, and celebration for all.
As Mountain Star Pride embarks on its second year, it is filled with gratitude for the overwhelming support received from the community. The organization is thrilled to announce its 2nd Annual OutFest 2024, an all-day extravaganza taking place on October 5th at McKelligon Canyon. This event promises a day of fun, unity, and entertainment for all ages, featuring a colorful 5k walk/run, a diverse vendor market, and captivating performances including. The evening will culminate in a dazzling show featuring renowned artists, creating an unforgettable experience.
Beyond OutFest, Mountain Star Pride is eagerly anticipating its grand Winter Gala, a celebration honoring the community, sponsors, and the collective spirit that drives the organization forward. This event will be a night of recognition and appreciation for those who have contributed to Mountain Star Pride’s mission.
The organization extends its heartfelt thanks to its dedicated sponsors, including Dr. Alozie, Sunset West Health, Labinoti Law and Raiz Federal Credit Union, whose unwavering support is instrumental in its growth. With a bright future ahead,Mountain Star Pride looks forward to continuing its work in creating a more inclusive and supportive environment for the LGBTQIA+ community.
Join Mountain Star Pride at OutFest 2024 and be a part of this inspiring journey!
Mountain Star Pride
What is the driving force behind your organization and how have you embodied that in your first year?
Mountain Star Pride is driven by community feedback—both positive and negative. We focus on physical wellness, mental health, and fostering connections within our LGBTQIA community. Our goal is to create safe, inclusive spaces, enhance well-being, and find new ways to invigorate and support everyone.
What sets your organization apart from others and why do find your identity to be an important component to your success?
Mountain Star Pride emphasizes resources and inclusivity, welcoming education and allyship. We actively engage with the LGBTQIA community, responding to feedback and adapting to evolving needs. This approach highlights our community’s vibrancy and the El Paso LGBTQIA community’s unity year-round.
How do you engage with the local community?
We actively engage with the community by offering diverse experiences across various locations. Using social media and events, we connect with people and host activities throughout El Paso, including volunteer opportunities, markets, educational
and wellness classes, game nights, and family events like Easter in the Park, Pride Kickoff, food drives, and the School Resource Fair on August 24.
What challenges have you faced as an organization, and how have you overcome them?
Our main challenge has been raising awareness about our organization and demonstrating our commitment to community well-being and growth. As a new entity, we’ve worked hard to prove our value and increase visibility. This challenge is welcomed, and we’re dedicated to continuing our efforts and rising to the occasion!
Looking ahead, what are your goals for the future of your organization? How do you envision growing and evolving for the community you serve?
Mountain Star Pride is dedicated to serving the community. We aim to host amazing free events, showcasing El Paso as a safe haven for LGBTQIA families, youth, and allies. Our vision includes addressing community needs, enhancing food security, advocating for reduced stigma, and boosting inclusion with local businesses and organizations. We invite you to connect with us!
@shoptruhuelyntdgifts
What is the story behind how and why you started your business?
What started as a humble gift to support one person’s recovery blossomed into a profound acknowledgment of being seen, heard, and affirmed. From part-time beginnings, it evolved into curating gifts for various events like the HoneyBeNatural’s Forbes Affirmation Summit, attendee gifts for the Accreditation Council of the Midwest, and professionals such as realtors, college Deans, attorneys, small business owners, VIP guests for The Elevation Fashion Show, and She Has Goals luxury annual summit, among many others.
How do you maintain a unique identity and attract local customers?
We view gifting as an art form that goes beyond merely exchanging items. A gift should be a transformative gesture that expresses value, demonstrates selflessness, and establishes or confirms connections with gratitude that speaks to and empowers the recipient. Our philosophy is to provide exceptional customer service that seeks to pay attention to the finer details and intentionality that make every gift a memorable experience.
How do you engage with the local community?
We previously ran our Bekind Movement, where we had t-shirts designed to purchase and donated the proceeds to a local El Paso nonprofit and a military-affiliated organization. The initiative was an excellent way to give back, build community, and work with fantastic businesses. Ultimately, we did a raffle for everyone who purchased a shirt and treated a mother with a spa gift box, a facial, and a mini photography session.
Looking ahead, what are your goals for the future of your business?
We’re considering opening a boutique here in El Paso. We’ve been observing the market and contemplating the best locations for our boutique. While we have a general idea of our direction, we’re still discussing the details for our future growth.
Pineapple Vintage is the result of a lifelong love of all things vintage. Created by Michelle Pacha, A.K.A. “the Boss Lady,” approximately three years ago, Pineapple Vintage is the place for unique finds for you and your home. Michelle began collecting as a teenager and never lost her passion for vintage style. Nestled in the halls of the San Carlos building at 501 Texas Ave in the heart of downtown, you will find this quaint boutique filled with vintage finds from all decades. With a selection of mid-century furniture, artwork, bar ware, clothing and accessories, you are sureto find that special something just for you. This boutique is filled with love.
Michelle runs her shop with a helping hand from Yolanda Pacha, aka “Mom”(me). I can vouch for the fact that clients enjoy their experience and go away happy. I am known as
Model : Heather Moon
MUA : Ivory Marie Hines
Hair : Isis Padilla
501 Texas Ave. El Paso, TX 79901
(915) 588-2287
shoppineapplevintage
“Mom” to most clients and it makes me happy to be a part of Michelle’s successful vintage path. Michelle’s experience in retail and management goes back over 30 years which helped fuel her determination to open her own shop. She runs her shop with the belief that we should all strive to be like pineapples.
Pineapples stand tall, always wear a crown, and stay sweet on the inside. So no matter what this world throws at you, hold your head high, always wear the crown you’ve earned and deserve, and no matter how hard you’re exterior, remain sweet. You see, Michelle loves people as much as she loves vintage. This is the foundation on which Pineapple Vintage is built. So please stop by for a visit. You will be glad you did.
Ageless by Lia 10470 Vista Del Sol Dr., Suite 102 agelessbylia.com Agelessbylia
What is the story behind how and why you started your business? What inspired you to venture into this particular industry?
As a Nurse Practitioner, I have seen the difference that embracing a holistic approach to health can make. Everyone should enjoy a vibrant, healthy life, and prioritizing self-care makes this possible. I have always been passionate about wellness. This passion inspired me in 2021 to start a private clinic to help others look and feel their best.
What sets your business apart from others?
How do you maintain a unique identity and attract local customers?
At Ageless by Lia, we offer cutting-edge treatment options, fast and accessible appointments, a personalized approach, and exceptionally skilled professional staff. Through working over 20 years in healthcare, I became highly knowledgeable across a wide range of medical disciplines and gained over 10 years of experience in regenerative, functional, metabolic, and anti-aging treatments. As someone who truly cares for the well-being of her patients, I want to serve as an avid advocate for those who want to practice wellness and achieve optimal health and vitality.
How do you engage with the local community?
I enjoy maintaining social connectedness and being involved in my community, especially through participation in activities like weightlifting, yoga, and a local tennis league. I have likewise participated locally in cycling, swimming, and running as preparation for marathons and Half Ironman triathlons, which has been very fulfilling.
What challenges have you faced as a locally owned business, and how have you overcome them?
Opening a business is always difficult in the beginning because it takes effort and perseverance to start something new. For me, it was particularly challenging because I am not from here. Originally from Chile, I began my career in New York and then moved to Texas. At first, nobody knew who I was, so I had to work very hard to promote my services and meet new people. In time, thanks to discipline, consistency, and dedication to remaining at the forefront of medical innovation, Ageless by Lia earned its reputation as a clinic that offers excellent care.
Looking ahead, what are your goals for the future of your business? How do you envision growing and evolving while staying true to your local roots?
Seeing the positive impact that the clinic has made over the past four years reinforces my determination to provide high-quality, compassionate care. Overall, my goal is to remain steadfast in my commitment to help others reclaim their youth, inside and out, and empower them to be their best self as they enhance their natural beauty and cultivate healthy habits.
What inspired you to pursue a career in construction or home improvement?
As a proud business owner in El Paso, Texas, my journey into construction, directional drilling, commercial building, and home improvement has been amazing. Growing up in this vibrant city, I was always captivated by the rich blend of cultures, the stunning desert landscapes, and the warmth of our community. What truly inspired me to dive into this field was the desire to enhance and preserve the unique charm of El Paso’s homes, neighborhoods, and utilities.
Can you share a recent project you’ve worked on in El Paso that you’re particularly proud of?
The most recent project I am proud to mention is the remodeling of Nazareth Living Center. It was such a privilege to know that our work would help improve the quality of life for senior citizens in our community. We faced a unique blend of hardships, such as material and schedule coordination, adhering to on-site safety protocols, and building structures following city, state, and national safety requirements. We overcame our challenges by embracing them and utilizing our experience, passion, drive, and our utmost commitment to safety.
How do you ensure transparent and effective communication with clients throughout the entire construction or home improvement process, from initial planning to completion?
Ensuring transparent and effective communication with our clients throughout the entire construction or home improvement process is a top priority. From the initial planning stages to project completion, we establish a clear communication plan, including regular updates
Americhoice Construction
7717 Lockheed Dr. Suite J
Office: (915) 317-5152
Cell: (915) 345-9196 americhoiceconstruction@gmail.com ameri-choice.com
and check-ins, to keep clients informed every step of the way. We utilize digital project management tools to share real-time progress, photos, and timelines, making information accessible and easy to understand.
How do you ensure the safety of your team and the residents of El Paso during your work?
Safety is our top priority at Americhoice Construction LLC! We take every measure to ensure the well-being of our team and the residents. Our staff members consist of top-quality workers who are trained extensively in safety. We take pride in our strict enforcement of Personal Protective Equipment (PPE) policies to ensure the safety of our employees. Lastly, we conduct regular safety audits and inspections of our job sites. This proactive approach helps us identify and mitigate any potential hazards before they become issues.
How do you stay updated with the latest trends and technologies in construction and home design?
I stay updated with the latest trends and technologies in construction and home design by attending industry conferences, following influential designers, networking with industry experts, and receiving advanced certified training in directional drilling and HDPE fusing. We blend modern elements with traditional southwestern design principles. For instance, we incorporate smart home technologies and sustainable materials alongside locally sourced architectural designs. This approach ensures our projects meet contemporary standards while honoring the city’s rich cultural heritage. We also offer professional installation of HDPE pipelines via directional drilling for water, gas, sewer, and other utilities, ensuring durability and efficiency for our community.
Willie’s Body Shop
3619 Gateway Blvd W. (915) 562-6562
shop_w@att.net
What is the story behind how and why you started your business? What inspired you to venture into this particular industry?
Originally founded by my father in 1979, this business is all I’ve ever known. I can’t remember a time in my childhood that didn’t involve or take place here at our shop. I felt it was appropriate to honor my father’s sacrifice by continuing his legacy of excellent work to our community.
What sets your business apart from others?
How do you maintain a unique identity and attract local customers?
Our customers are not only the lifeblood of our success but also have become family. Each accident carries a story filled with experiences of fear and doubt. Our clients share these stories with us, and we do not take this lightly. Our “special sauce” is in our commitment to excellence and the pursuit of a perfect pre-collision result. Really, most of our business is repetitive and new business comes from personal referrals.
How do you engage with the local community?
As a father of three girls, the investment in our youth is of paramount importance to me. I believe that encouraging discipline through sport can keep kids on the right track. I really enjoy sponsoring different sports teams throughout the Borderland.
What challenges have you faced as a locally owned business, and how have you overcome them?
“Lo barato sale caro” is a saying in Spanish that translates to “the cheap is expensive.” Internally, a challenge we face are the fixed labor rates set forth by insurance companies. We push through these challenges with the unwavering spirit of distinction and transparency. We also aim for our clientele to understand the process and feel empowered to know exactly what our work entails – 45 years of business really speaks for itself. Our raving reviews, and overwhelming customer loyalty have not only been earned but continue to be nurtured.
Looking ahead, what are your goals for the future of your business?
Being the only collision repair shop that is entrusted with the U.S. Postal Service vehicles, a service provider for several nationally renown rental companies and hundreds of privately owned vehicles, I expect to continue our great work at the highest possible level for many years to come. Truly, surpassing the customer’s expectation is my definition of success.
What is the story behind how and why you started your business? What inspired you to venture into this particular industry?
I always knew that I wanted to work with my hands. When I was younger, my dad once said to me as his had to him, “As long as you have your hands, you can earn an honorable living.” Today I honor every single person that walks into my office in the same way. Various moments have inspired my pursuit of massage therapy, but one stands out the most. This was after a boxing match with a tough opponent. I couldn’t recover for three weeks, until one of the coaches performed an aggressive lymphatic drainage massage that fixed all of my issues in 15 min! From then I was definitely hooked! My performance and overall quality of life were dramatically improved.
What sets your business apart from others? How do you maintain a unique identity and attract local customers?
I firmly know that the level of care, commitment and training are what set me apart from others. I actively train anywhere from 10-12hrs a day, 6 days a week doing what I absolutely love. I also provide a rigorous training program for both clients and therapists looking to improve their skills. The key to sharpening your skills is to learn from your experiences and outdo your previous performance, even if it’s a minuscule amount.
How do you engage with the local community?
A group of local therapists, along with myself, have created a group know as The Goat Network. We have managed to collaborate on several projects together within the El Paso community and brought our work to the public. Building each other up, challenging one another and actively supporting and creating new and exciting techniques to better our understanding of the human body is our favorite pastime.
What challenges have you faced as a locally owned business, and how have you overcome them?
I would say being a male in a profession that was once viewed as a luxury and not taken seriously by the majority. I have worked great lengths to create that change however, and based on the fact that I am in a magazine answering this question, is a far cry from where I started. I always say to be the change you wish to see in this world. Now I feel as though we’re about to make waves.
Looking ahead, what are your goals for the future of your business?
I would love to expand and explore new areas where massage is concerned. With the advent of new technologies I know one day we will be in every household in the country. Could you imagine having direct access to massage therapy everyday? What would healthcare look like to you in the future? What does it look like now, and are you satisfied with it?
Warrior Therapeutic Services
Abraham Martinez LMT and CEO 5959 Gateway Blvd. W Ste #501 (915) 383-4196 warrior-therapeutic-services.square.site @massagewarrior @thegoatnetwork
What is the story behind how and why you started your business?
Monster Link Marketing began in my garage after a marketing bootcamp in Bristol, Tennessee, where I discovered the power of SEO. Inspired, I learned from an expert who sent me her books. I applied this knowledge to my site, raulmendoza.net, achieving a #1 Google ranking in six months. Balancing a full-time job, I launched Monster Link, driven by my passion for digital marketing.
What sets your business apart from others? How do you maintain a unique identity and attract local customers?
Monster Link Marketing stands out due to our unmatched technical prowess. While traditional agencies focus on creativity, we integrate technology to deliver superior outcomes. In today’s digital sphere, social media advertising demands advanced configurations and technical finesse, areas where we excel. Leveraging AI and sophisticated tools streamlines operations, empowering us to manage extensive data and drive informed decisions. Our ability to simplify complex concepts ensures all clients benefit, while our proactive content creation reinforces our leadership in digital marketing locally.
How do you engage with the local community?
We engage deeply with our community through diverse initiatives, notably our podcast, MonsterTalks, a cornerstone of our social media outreach. MonsterTalks enriches our city by sharing insights on digital marketing and business growth, spotlighting local achievements. We actively support nonprofits through donations
and involvement, reciprocating community support. Our streetlevel social media efforts foster interactive content, including giveaways, enhancing local engagement and visibility. Personally, I contribute through speaking engagements nationwide, empowering fellow entrepreneurs and marketers to thrive.
What challenges have you faced as a locally owned business, and how have you overcome them?
As a local business, building credibility and trust in a competitive market was our initial hurdle. We tackled this by prioritizing client satisfaction and fostering strong relationships, leading to robust word-of-mouth referrals. Adapting to the fast-paced digital landscape was another challenge, met with ongoing team education and staying ahead of trends. Balancing growth while preserving personalized service demanded strategic scaling and persistent effort. Our dedication and passion drive our success daily.
Looking
ahead, what are your goals for the future
of your business?
Looking ahead, our aim is to extend our footprint beyond El Paso, with clients now spanning LA, AZ, FL, and across Texas. Our goal includes creating job opportunities in Innovation, Marketing, AI, and Technology fields, believing El Paso can compete nationally. Supporting this vision, we’ve launched Monster TechIT. Despite growth, our core values of personalized service, community engagement, and excellence endure. We’ll harness technology for more tailored solutions and mentor future local entrepreneurs, reaffirming our commitment to community and local business prosperity.
Slim Easy PLLC. 401 Anthony Drive, Suite D Anthony, NM 88021 weightloss@slimeasy.online (575)
What is the story behind how and why you started your business? What inspired you to venture into this particular industry?
I have been in healthcare and realized that a lot of illnesses arise from our dietary choices, physical activity, and mental health. I then decided to help others choose a healthier lifestyle by providing available, effective treatments.
What sets your business apart from others?
How do you maintain a unique identity and attract local customers?
Slim Easy is committed to helping our community with individualized care one patient at a time. We give each patient the designated care that each patient deserves versus the typical care from most provider offices.
How do you engage with the local community?
We engage with our local community by educating them about healthy lifestyles and habits. I’ve been in healthcare for 13 years and apply my expertise to help others achieve their best vision of themselves.
What challenges have you faced as a locally owned business, and how have you overcome them?
We have faced challenges to get our brand known in such a short amount of time, but are proud of our team’s dedication, adaptability, and confidence in our work that have contributed to overcoming each hurdle.
Looking ahead, what are your goals for the future of your business?
Our goal for our business is to effectively and successfully integrate wellness into our community. We are committed to helping our clients transform their health status by developing a healthy lifestyle that helps reveal beauty inside and out.
started your business?
My business partner and I, both El Paso natives, wanted to create something special for our city. After 20 years in the land business, I noticed a shortage of venues for celebrations. Understanding the importance of gatherings in our culture, we aimed to offer an allinclusive, elevated venue at an affordable price, ensuring a five-star, hassle-free experience.
What sets your business apart?
Grand Gala Events 12798 Edgemere Blvd Ste E (915) 855-4252 grandgalaevents.com
What sets us apart is our commitment to delivering a truly personalized and exceptional event experience. Our exceptional customer service and attention to detail ensure your event is grand and unforgettable. With over 20 highly trained staff members, we meticulously plan and execute every detail, providing a stress-free, one-of-a-kind experience from start to finish.
How do you engage with the local community?
Being local is important to us. We give back to the community by partnering with local businesses and supporting local efforts. We partnered with Plant a Seed, a nonprofit organization, in their initiative to provide a young girl with the opportunity to host her very own Quinceañera event at our ballroom, all expenses paid. Furthermore, we have awarded scholarships to high school graduates through our Youth Impact program, aiming to support their educational pursuits. Our goal is to be more than just a business; we strive to be a positive and integral part of El Paso.
What challenges have you faced as a locally owned business, and how have you overcome them?
We’ve faced several challenges, with the COVID-19 pandemic being the most significant. As an event venue, we had to quickly adapt to restrictions and focus on health and safety. Despite these tough times, we overcame the obstacles and offered flexible booking policies to accommodate the uncertainty faced by many clients.
Looking ahead, what are your goals for the future of your business?
This year marks our 5th anniversary at Grand Gala Events. Looking ahead, our goal is to continue offering exceptional, personalized event experiences while expanding our services. We plan to open a second location on El Paso’s east side in early 2025, with a Grand Gala Convention Center that accommodates over 1,000 guests. We aim to host concerts, conventions, and more, leveraging technology for seamless online booking and virtual tours. Staying true to our local roots, we will deepen community engagement through partnerships and collaborations. Our vision is to be a beloved local brand known for innovation, quality, and community involvement, while maintaining our personalized touch. We’re excited for the future and the chance to create even more GRAND memorable moments. grandgalaeventsep
INSIDE LATE NIGHT DRIVE HOME’S JOYRIDE
The road to rock and roll never ran smoothly, but it’s a lot more fun with a little help from your friends. A band of young rockers from El Paso are making their mark on the music industry at home and abroad through a sonic symphony of quirky guitar whirls, hazy melodic moods, and eclectic echoes with nods to 2000s indie rock superstars like The Strokes, The Killers, and Arctic Monkeys.
Late Night Drive Home is a local indie rock band (and Best of the City winner!) that is ascending the music scene and touring throughout Europe this fall, in addition to making festival appearances across the U.S. The band was formed while the members were in high school, but gained increased momentum and acclaim in 2024 after making a debut festival appearance at Coachella.
The band’s rise began in 2019 when Andre Portillo and guitarist Juan “Ockz” Vargas, both self-taught musicians still in high school, started producing music and uploading it to SoundCloud. They were soon joined by Vargas’ cousin, Freddy Baca, on bass and their friend, Brian Dolan, on drums.
The band’s breakout single, “Stress Relief,” released in 2021, accumulated over 100 million streams and led to their signing with Epitaph Records in 2022.
“It’s a sweet feeling to be in a rock band with friends I grew up with in high school,” Portillo says, the frontman. “Being able to express music across the country with people we grew up with is something to be happy for.”
Now, with their debut EP, “i’ll remember you for the same feeling you gave me as i slept” on the horizon and a successful sold-out headline tour behind them, Late Night Drive Home continues to honor its roots while striving to make a lasting impact.
For them, creating art and connecting with fans is a dream.
“Music is the only way we can express ourselves through sound,” Portillo explains. “Being able to invoke our emotions through music is something many people wish to do.”
This deep connection to the craft drives the band to create music that resonates with fans.
Playing major festivals like Coachella is an exhilarating experience for the band. Being surrounded by renowned artists provides a different vibe compared to their shows.
The exposure and diversity of talent add to the excitement of their performances.
“It’s a very strange and different feeling from headlining our shows,” says Portillo. “Surrounded by bands and artists known worldwide, it’s both exhilarating and humbling.”
These experiences provide a broader context for their music and connect them with a diverse range of artists and fans.
For Vargas, proximity to artists he admires, like Lil NasX, has helped make the transition from a high school garage band to a worldwide success a bit more manageable.
“I went backstage at Coachella and Lil NasX was there talking to a few people. I started a conversation with him and we took a photo. It’s just weird to be able to see artists who we look up to. But seeing so many artists like that and celebrating our first festival made everything easier after that,” he explains.
Before Late Night Drive Home launched its series of shows and U.S. festival appearances, which also includes Austin City Limits this fall, the members were refining their craft and recording new music.
“The beginning of the year was the busiest we’ve ever been,” says Vargas. “We went to L.A. for two weeks to write music, then we went to Mexico City, and then Seattle to record.”
Each member agrees the band’s songwriting process has evolved.
Initially, they focused on crafting the music first. However, the most recent approach involves building a concept and motif for the albums before diving into the instrumental components. This method allows the band to craft a sound that aligns with the overarching theme of the project.
“We started the band at 17 or 18, so we’re growing up with our fans as they are with us,” Portillo notes. “As we mature and tackle more mature topics, we hope it relates to our listeners as they continue to grow with us.”
This mutual journey of growth is a cornerstone of the music and message that resonates on a global scale but also maintains its roots in El Paso.
The EP, self-produced by the band and mixed by renowned engineer Sonny Diperri (known for his work with The Drums and Animal Collective), channels a darker, grungy edge, exemplified by the lead single “Believe Me (Even If I’m Lying).”
The recording process offered a reflective space for the band members to address personal transformations.
Following the conclusion of their first national tour, the band faced a period of uncertainty. Vargas, who had relocated five times in three years, channeled his tumultuous experiences into the EP’s racing instrumentals. Meanwhile, Portillo delved into themes of isolation and mental struggle, capturing the essence of being trapped in one’s thoughts through poignant, emotionally charged lyrics.
The EP draws inspiration from grunge pioneers like Sonic Youth and Smashing Pumpkins, but the band also integrates the modern influences of Dominic Fike and The 1975 to achieve a distinct sonic experience. After collaborating with engineer Ross Ingram (The Black Angels), the band aimed
for a cohesive, melancholic sound throughout the project, utilizing open D tuning to evoke a cold, introspective mood.
“We wanted a cohesive sound between all songs while incorporating the cold, sad feeling of a winter EP,” says Portillo.
But things quickly began to heat up.
On the day of the cover shoot, a hot summer Sunday afternoon at Rail Yard Studios, The City Magazine team watched the band members interact with each other and quickly understood what’s made Late Night Drive Home a success: the members are completely in sync.
With the rapid sound of the camera’s click-click-click and indie rock classics blasting on the speaker, the band members struck individual poses that coalesced into fluid, natural, movement that was completely uncontrived. Because of their history and adventures together, they just get each other.
“Sometimes I think about what it would be like if it was just me, or if one of us was performing solo, how lonely or how isolating it could get,” says Portillo. “But, we get to tour with our friends. It’s cool to have the opportunity to travel like this, and not many people can explore the world in such a manner as we do. You have to take it one day at a time, but it’s a lot better having your friends around.”
None of Late Night Drive Home’s members ever imagined they’d be professional musicians.
Baca, the bassist, was in music education programs in middle and high school but felt like something was missing. It wasn’t until his cousin, Vargas, approached him about being in the band that he realized what he’d been missing – the connection and camaraderie that Late Night Drive Home would eventually cultivate.
“It made me realize that what was missing was being able to share the musical experience with someone else,” Baca says. “So it’s been pretty cool.”
For Dolan, the band’s drummer, he saw his future in medicine –eventually becoming a physician – and was in college for nursing school when the band’s career took off.
“I always thought that this was unattainable,” says Dolan. “I thought that playing music was something you had to be rich or born into to do. But it’s pretty cool – I never thought that I’d be able to do this.”
Portillo, Dolan, and Baca all put their college careers on hold to tour, but Vargas, who was studying audio engineering, did his best
Circa 1963 is located in the heart of downtown El Paso on the 5th floor of Hotel Indigo. Our rooftop bar has a cozy terrace and outdoor patio with stunning views of El Paso and our breathtaking Franklin Mountains. Circa 1963 offers a beautiful ambiance to unwind.
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to balance playing shows and completing his class assignments all at once.
“I was still in college during our first tour,” he explains. “I was trying to take classes online. I would have my iPad and do my best to get wi-fi.”
Eventually, he accepted the educational detour that made the most sense to pursue the band’s dreams.
This September, Late Night Drive Home will embark on the band’s first European tour with indie rock band Yot Club throughout France, Germany, the Netherlands, and the United Kingdom before hopping back over the pond just in time for ACL.
Although Late Night Drive Home is looking forward to traveling the world, the band of buddies is also looking forward to showcasing El Paso’s local music scene to new audiences.
Sunland Branch Location 1255 Country Club Rd Suite C, Santa Teresa, NM 88008
NMLS #290019 (915) 791-4170
Monday through Friday 8:00 am – 5:00 pm
“We believe it’s important to bring more attention to our city, El Paso,” Portillo emphasizes. “By representing our city and announcing where we’re from at every show, we hope to shine a spotlight on local bands and elevate the music scene here.”
MIKE HERNANDEZ’S TRIBES
| By: STEPHANIE AMERENA Editorial photography by: ANNABELLA MIRELES
WWith over two decades of musical expertise, Mike Hernandez is not only a multi-talented musician: he’s also an inspiration and guiding hand to the future of El Paso’s music scene. Hernandez’s journey toward music is a unique experience filled with diverse opportunities that lead the way to the next milestone.
The first note of this composition was struck when Hernandez was four and would hear his uncle playing the drums in his garage rock band every Saturday. “I didn’t know what it was,” he says. “It was loud and impactful. It was enough to remain a pivotal memory.”
Hernandez was determined to play an instrument as well.
His first choice was to play the drums like his uncle, but his mother was not about to have him playing something so loud in her house. In the meantime, he waited until he could get an instrument from his school programs. In the meantime, he did find a creative outlet through visual art, even winning various awards for his drawings throughout elementary and middle school. On his 12th birthday, he received his first guitar and all of that creative and artistic energy transferred into music.
By the time Hernandez entered middle school, he was so far advanced that he caught the attention of his guitar teacher who would become an impactful mentor for him. He was the one who handed Mike his first vihuela, a traditional stringed instrument used in mariachi bands.
There was not much literature on mariachi music while he was in school, so Hernandez had to learn everything orally and audibly. Despite these limitations, he mastered it in a year. This impressive feat earned him an invitation from his teacher to play with the high school’s mariachi group and have
the opportunity to learn from the best, like Mariachi Vargas in Mexico City.
“It opened my eyes to how important this music is,” he says.
While Hernandez showed such success in mariachi, his passion did not stay in one genre of music.
During this time, while he played mariachi at school, he also played punk rock at home with his first band, Six Under Par.
Once in high school, he continued with mariachi but learned of a bizarre rule his school had.
Since the school was losing so many students to professional mariachi groups, the rule was that if a student musician was recruited into a professional group, they were no longer allowed to play for the school’s mariachi group.
Hernandez immediately broke this rule and started playing professionally.
While he had success at the mariachi events, Six Under Par was also becoming well-known.
Hernandez and his band became so popular locally that they would be frequently featured in the newspapers and receive compliments in class from his teachers who saw them perform.
“We were one of those first bands at our school that were DIY focused because we knew no one was going to do it for us,” says Hernandez.
Being DIY, he began his brand’s branding operation at 16 by walking into a local t-shirt store to make Six Under Par shirts. Then after he sold enough, he would go back to the same store to make more in time for their next show.
Rinse and repeat.
Many of his friends were also forming bands at the time, and several of them created a coalition called, Super Friends.
Those bands, along with others, witnessed Hernandez’s success with his shirts and became inspired to make their own. The shirts would become so iconic that some can still be seen now at the El Paso History Museum. Several are proudly displayed within the museum’s Musica Sin Fronteras: Twentieth Century To Now exhibit that Hernandez helped put together, as well as a feature display of the Super Friends Era.
With members wanting to pursue their own goals, Six Under Par broke up shortly after high school.
Hernandez’s goal and vision only had music in it.
This led him to travel to Houston and audition for a prog-punk band called Heist at Hand to tour throughout South Texas and the West Coast.
Ever true to the DIY structure, Heist at Hand gathered the means to make and distribute their records and albums. The band did their research and found a producer in Arizona.
However, to finance the project, Hernandez worked retail at the Houston Galleria Apple Store.
He started as a stock boy in the back of the store but eventually became a General Manager for the Apple Specialist stores in Louisiana and Arizona. When the band reached its goal, their first album was made in 2006.
But, the next couple of years were a struggle.
“I kept sending the album to all these labels,” said Hernandez. “I got all positive responses back, but at the time was told music wasn’t moving in that direction.” None of the record labels were willing to invest in innovative prog-punk music, but that didn’t stop Hernandez and Heist at Hand from keeping to the grind and touring in Mexico, the East Coast, and even performing at one of the Collage Meia Journal Festivals in New York City.
When the time came, after investing so much into the album, Heist at Hand disbanded and went their separate ways.
Shortly after, Hernandez moved to Phoenix to manage an independent Apple store. At the time he was working, he was playing with the band Tugboat but began thinking that his future in music was looking more distant by the day.
Then one of his old buddies from the Super Friends coalition called him about their band The Royalty and that they were signing with the Chicago-based Hardcore label, Victory Records. His friend had asked if he would want to fill in on the summer tour with them. Hernandez jumped on the opportunity.
“This was the first level to everything else that was coming,” he says.
Once The Royalty began touring full-time, music became Hernandez’s full-time job
Mike Hernandez’s Tribes
for the next two years. The Royalty traveled all over the country and Canada to perform their unique retro influence, 1960s rock to 1970s soul style that made them stand out within the label. They released their album Lovers in 2012 and became one of the biggest bands from El Paso during that time.
“This was my first experience with publishing, licensing, interviews on TV/radio, and our music on MTV,” says Hernandez “and a lot of the places we would go to the audience would know the name of the songs. That was a real trip.”
With the success, however, came the financial and physical taxation that is usually overlooked in the music industry. The group sat down and had a moment of clarity.
“We loved playing together,” Hernandez says. “We loved writing the music. But when it came to sitting down with the label, which was asking about the next cycle, we couldn’t do it.”
With burnout and debt weighing down on them, The Royalty did not renew with Victory Records.
One of their final shows was at El Paso’s Chalk the Block.
The Royalty opened up for LA’s one-ofa-kind Mariachi El Bronx. Hernandez was a huge fan of Mariachi El Bronx because, like him, they picked up the genre to not only master it but also to start creating their music.
After the performance, he met the group backstage.
Versions of this conversation vary depending on who you ask, but one detail stayed the same, where at the end Mariachi El Bronx’s guitarist and co-founder Joby Ford, who is still a close friend with Hernandez to this day, said to him, “Let me get your number.”
He did, and Joby put it in his Charro pocket. Shortly after that Chalk the Block show and one tour later, The Royalty parted ways.
Hernandez returned home and began reflecting on how he did not have any skill sets outside of music. He couldn’t even get a job in retail or bartending at the time. With no other options, he went back to school. In the pursuit of a degree in music, Hernandez had to start at a community college to be accepted into UTEP’s music program. He had to overcome the alien feeling of being the older student in the classroom next to 18, 19, and 20-year-olds.
“It was good for me because I learned a lot about my craft,” says Hernandez. “But it was also challenging because I had to make the grades to earn the means to live.”
Then on a trip to LA, he received a call from someone familiar, Joby from Mariachi El Bronx.
The conversation went roughly like this: “I don’t know you, but we met in El Paso, and we need someone who could play this gig in Australia. I remembered you and all the instruments you said you could play. I looked for your number and it was still in my pocket. So, do you want to come to Australia?”
Hernandez immediately accepted and asked for the details.
“We want you to play the guitarron and the songs have to be memorized. No rehearsals. Just on stage and boom,” Hernandez happily accepted.
It wasn’t until he got home did he start to panic. Hernandez owned a guitarron but had never played one in his life, and had two weeks to master it.
“It was the hardest thing to do,” he says. By the time he got on his flight to Australia, Hernandez entered into a space where he felt he could pull it off.
Mike Hernandez’s Tribes
The next day with extreme jet lag and even more intense nervousness, he went to sound check. The band asked if he had a preference on what song to play and – ever the cool guy – said, “I’ll play whatever you guys want.”
They proceeded to play the hardest song in their collection. After they played, Mariachi El Bronx looked at Hernandez and praised him for his skills.
After Australia, Mariachi El Bronx kept calling him to play shows. During the long time they toured together he says, “They showed me how to be in a band because they were all
the sweetest people. I learned a lot about keeping a band together.”
Through the joy and learning, Hernandez had a realization: “I love everyone, but I was a hired gun for the band,” he says. “I always wanted to be in the band, but I knew I couldn’t because there was no room for me.”
The next best thing was to create a new band.
Taking from all he has learned over his career; Tribes was formed in 2018.
“I wanted to do my own thing and I knew I could do it differently,” said Hernandez.
While working on his current band, as well as filling in for members of Mariachi El Bronx from time to time, he was able to pass down his knowledge through teaching.
Since 2020, Hernandez has served as a mariachi and music production teacher at Franklin High School in El Paso. With a fully functional recording facility within the school, he’s been able to teach his students to not only compose music but to also produce, engineer, and understand all the technical aspects of the music industry.
Wanting them to get the full experience, Hernandez invites his students to watch the recording sessions in person or feature them in the Tribes’ music videos. In addition to his teaching career, he is also the music director for “You Rock! Music Camp,” an inclusive El Paso youthcentered music and empowerment camp
Mike Hernandez’s Tribes
dedicated to girls, ages 9-17 founded by Jim and Kristine Ward along with the El Paso Community Foundation.
One of his motivational lessons for his students is “School is a place that you make it. If you don’t make it interesting for yourself by getting into what you discover you like, it’s going to be a hard time.”
Hernandez has also been writing songs for his upcoming album. During the COVID-19 pandemic, he had a lot of time to write and compose.
He’s been writing songs since the seventh grade and honed his creative process along the way.
Starting with the music side (to find the right chord progression) and then taking inspiration from different genres of music. The same can be said for his lyrics, which he
takes from his everyday life.
He then uses a layering effect to build onto each other. The process begins with one idea that then expands. The people in his life have even helped polish the lyrics, vocals, and melodies.
“A lot of my bandmates and people involved helped me do this,” he says. “They are super supportive of me and my vision. They love it. They care about it. They care about me.”
Hernandez explains that once he wants to listen to the song over and over again, then he knows the song is done. Now that he can put these songs on track, he is keeping this album true to his vision.
With eager anticipation, Tribes’ newest album is set to be released next spring.
“Thanks
to the Raiz High School Spirit Debit Card donations, our school has been able to enhance student experiences and provide additional support to our staff. The contributions from Raiz and the community have impacted many lives in San Elizario.”
Dr.
Jeannie Meza-Chavez Superintendent of Schools at San Elizario ISD
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A LAUNCHPAD FOR LOCAL ARTISTS
Evan Romo remembers his big idea for a class project. He introduced Emmeff Pearl to his entrepreneurial class at UTEP as a social media service where local businesses would hire him to promote their brands. After getting some work from local businesses, Romo thought his project was finished.
Little did he know, his college assignment would turn into a career.
“December 2018 comes around and I’m just like binge-watching [NPR] Tiny Desk concerts and all these other live performances on YouTube, and I wanted to make my own,” said Romo.
“It was the first chance I could work with a band. I had already been using cameras for all these other projects, graphic design, so I already kind of had an understanding of what I wanted to do like promoting it.”
That same month, Romo filmed the first episode for Emmeff Pearl Creative Studio, which celebrated its fifth official anniversary in April.
Following this rebrand, Romo has been using his business to hype up local artists and creatives alongside co-owner David Vasquez.
For the past five years, Emmeff Pearl has recorded dozens of videos showcasing the talent that El Paso has to offer from rappers to chefs.
“Emmeff Pearl is starting to evolve. And what started as a little social media thing [turned] into what I believe now is a platform that’s connecting the world to La Frontera,” said Romo.
The studio’s content not only consists of interviews with creatives in the city but also offers a special chance for viewers to see their performances.
These episodes on the studio’s channel are called Midnight Sessions, which are 20-30 minute videos of various artists having their performances in a genre-less setting.
Recently the sessions have been sponsored by creativeElPaso, a local film and creative commission that seeks to promote various creative industries in the city.
“Midnight [Sessions] is a private, intimate stage for musicians to visually extend their sound. It started with an episode and I guess the purpose still stays true,” said Romo.
Romo himself is no stranger to the music process. Taking the stage name Groovy Shmokes, Romo has put out some projects of his own and has more plans to release music in the future.
“As a musician, I just felt like there wasn’t really an opportunity for me to be filmed by anyone,” he shares. “Midnight Sessions is essentially a platform that allows the musicians, especially here in El Paso to forget about having to know all of the things that go into making a release, just for a moment, so they can go ahead and focus on the music for a bit.”
While he focuses on his ventures, Romo also hopes that other local artists like him can make a name for themselves in and beyond the city limits.
“As an artist, you have to go ahead and wear multiple hats a lot of the time. It’s not just
musicians, it’s also painters, you have to like all of a sudden become an influencer, and learn how to create content for brands,” Romo says.
With the Midnight Sessions, he not only wants to show his community the talent that lives next door, but he too wants other places to know that El Paso can be taken seriously in the music scene.
To do so, Romo has been working with Star City Studio Productions, a recording studio on the West Side.
“We love to have him here and he does such a killer job. The work that he puts out makes us proud of El Paso and proud of the scene here,” said Eric Boseman, the producer and director of Star City Studio Productions.
“He’s also got a great eye and ear for talent. He’s always introducing us to some cool artists.”
In the months to come, Romo hopes to keep producing more seasons and episodes for Midnight Sessions and Emmeff Pearl’s podcast series.
To showcase local creatives to the global community, Romo also wishes to make Emmeff Pearl a business that can connect to other artists and people worldwide.
“I’m not scared to say ‘We’re not just an El Paso platform.’ We want to be a global platform that shines a light on all paths,” said Romo.
“We eventually want the audience to come in, come in from all cities, from all countries and all that. At the end of the day, we love that we can create something that our neighbors can already enjoy.”
Along with his hopes of expanding Emmeff Pearl to a global platform, there are also talks of giving the creative business a physical location.
Filming the podcasts at Emmeff HQ, Velasquez’s loft, and Star City both have their fair share of fine moments, but nothing beats a big space where artists and audiences can come to enjoy talented artists doing their thing.
“Just having a big warehouse would allow us to go ahead and create different stages, a place where there’s AC so crowds can come in and enjoy it,” said Romo.
“Having the warehouse is great, but also having a partnership with studios like Star City is great. I do also like the idea of having partnerships with businesses here and connecting and having a stronger force so that we reach the world.”
KEYS of Compassion
| By: AMBER LANAHAN photography by: KATHERINE KOCIAN |
For piano teacher Angelica Cano, music is everywhere. It’s the rustling of leaves and the twinkling of piano keys. With music teachers as parents, Cano was constantly surrounded by the sounds of music. It would be an evening at the age of four that she would begin her music journey.
“One night, my father just decided it was time for me to start playing the piano. I remember being told, ‘This is Do, Re, Mi, Fa, So, La.’, and I drew a blank. I was thinking about how I’d wanted a piece of chewing gum, but hadn’t paid attention to what I was told. That night, my father said, ‘Aye, that girl isn’t going to learn the notes that way,’” she recalls. “I have a family of five siblings, so my father taught me ‘Do, Re, Mi’ through our names: Jayla, Memo, Gloria, Angelica, and Tito. Then, he added seven letters for seven notes and added Mom and Dad. That was how I learned at four years old. As soon as I started playing, I was stuck on the piano. My parents had a studio to teach their students, and they had to tell me, ‘Hey, get off the piano because someone is going to practice.’ As soon as their lesson was over, I rushed back to the piano and attempted to recreate what I’d heard during the lesson purely by ear. I was playing by ear, but of course, I had to learn to read music. I’ve loved it ever since.”
As she matured into adulthood, Cano would delve into the world of international relations for accounting, but despite her efforts, Cano continued to find herself in front of the piano.
Returning to her beloved piano has proven to be a choice that has allowed Cano to thrive in the music world for 45+ years.
Her genuine love of music has made such an impression on those who studied under her that many former students have returned to her with their own children. In her opinion, the secret to Cano’s success is simple: observe the student you’re teaching, identify specific needs, and adjust your teaching style to suit the student’s unique learning style better.
Cano’s teaching repertoire has evolved throughout the years to include color schemes, mapping, and even using the names of her two dogs to assist her students in understanding the placement of their hands, a teaching technique reminiscent of the one her father taught her when she was four.
This flexibility in her teaching style has allowed Cano to reach a wider pool of aspiring pianists compared to many of her teaching counterparts.
“I have students with disabilities like autism, OCD, and ADHD,” she explains. “Teachers often don’t really want to teach those students because they wouldn’t be teaching in the same way as they would a child without those disabilities. I have about seven students with disabilities at the moment, but the one I will share with you is my 35-yearold. As stated, she’s 35 years old, but she has the mental age of a five-year-old. She’s lovely because she comes to you and she’s dressed so fancy and looks beautiful. When she speaks to you, she’s more than happy to talk to you about her interests, like princesses. She can’t count past 12 and has difficulty reading as she looks at the letters in front of her and tries to guess what they’re saying. That said, she can read music, and she plays. Her mom takes videos of her recitals and the neurologist is always in shock and asks how it is she’s able to play, because, to them, she shouldn’t be able to play. She isn’t playing it by ear either, she is reading the music and playing it.”
Cano has chosen to use her platform as a member of the El Paso Music Teachers Association (EPMTA) to advocate for these children within the music sphere, speaking with her colleagues about students’ successes and abilities when granted the opportunity to learn.
“Our goal is for our children to be able to express themselves. For these kids, being able to play music helps them express themselves and try to have a conversation in their own way,” Cano shares.
This tenderness and care for those in need are qualities that Cano has integrated into her everyday routine.
Cano offers aid and services as a volunteer at local non-profits, like the El Pasoans Fighting Hunger Food Bank, and donates to needy charities during the holiday season. One volunteer activity Cano has found near and true to her heart is the making and donation of baby essential baskets for a local women’s health clinic that works with El Paso and Juarez to provide expecting mothers with materials such as baby tubs and diapers to prepare them for their coming baby.
Just as Cano has observed her students, her students have been watching their teacher in kind, as they have become active participants in the charitable work done by Cano.
Many times, Cano and her family have returned home to boxes of baby diapers on their front porch.
When Cano was diagnosed with cancer and starting chemotherapy during the COVID-19 surge, current and former students, as well as those who’d found themselves recipients of Cano’s kindness, came together and formed a car parade for the woman who’d made such an impact in their lives. Offering words of encouragement, supplies for the clinic, and personalized gifts, Cano’s warmth was remembered, and these souls wished to repay her in kind.
“My daughter helped organize it. At first, I was startled because I saw my car driving
itself.” Cano fondly recalls, “It was amazing to see all these people and their families coming. They even remembered my favorite cake! It was very beautiful.”
For Cano’s students, those moments at her studio will always be something they carry with them, even if they should pursue a future outside of music. For some, those lessons come in the form of teaching others the skills shared by Cano, and producing recitals of their own, granting their students in various stages of their lives an opportunity to shine atop the stage.
Others take their teacher’s determination and resilience to persevere as they engage with a wide array of careers, searching for the right path while taking on obstacles that might deter another individual without a semblance of doubt. There are those students, however, who, much like Cano herself, hear the music of the world around them and pursue the path of music to university, then onto the international scene to share their sound with the world.
To so many, Cano is more than a music teacher.
She’s a nurturer, confidant, and guide whose efforts have not gone unnoticed by those whose lives she’s influenced. Cano goes the extra mile to give her students the tools to succeed. Such dedication has created a studio and home that is warm and open to students and visitors alike.
For those with aspirations to learn the piano but facing reservations, Cano has this advice: “Give it a chance. If you don’t try it, you won’t know if you’ll like it or have a hidden talent. Students will have the desire and decision to play, but you have to give some time to the piano. The piano can be a good friend, and if you’re dealing with a difficult time, it will help you feel better when you put everything into it. I think it’s best to put everything into the piano; the piano isn’t going to say anything.”
scenic screwups
Dante Silva remembers when the idea of being in a band started as an eighth-grade joke. He recalls talking with childhood friends and fellow band members, Ricardo Perez and Yahir RonquilloOjeda, about the idea in middle school.
“In eighth grade, we had a science class together. We were just talking and were like, ‘Wouldn’t it be crazy if we had a Löded Diper cover band?’” said Silva.
“That idea entertained us (a lot) up until the point when we found out that Löded Diper only plays two songs throughout the series. After that, we started getting interested in playing actual music,” he adds.
With a couple of guitars and a dream, the three now 18-year-olds began a years-long journey to become the Scenic Screwups.
“It’s a play on words. ‘Screwups’ mean bad and ugly and scenic means beautiful, while also playing a reference to Scenic Drive,” said Ojeda.
Making their debut in 2020, the three were joined by 17-year-olds Manuel Lujan and Ismael Rodriguez-Negrete last year. After facing lineup changes and other challenges, the group has stuck to finding their style and working on getting more music out.
“It’s just a lot of building off each other. A lot of the time, an idea starts as its own thing. We’ll break it down, and then we’ll have that instrumental section,” said Ojeda.
“For lyrics, I’ll just make things up. [After] we practice, I’ll go back, listen to those recordings. So yeah, it’s a weird process, but it helps to know what we’re writing about or trying to capture,” he adds.
Before they start making music, the group first gets inspiration from different parts of their music tastes.
From Elliott Smith to The Smiths, each member draws their ideas from people and songs that have impacted them as artists this far.
“It’s a lot of Joy Division. The melody that the bass player plays on many of those songs: they’re very bright, very colorful,” said Silva.
“I like to take a lot of inspiration from that,” Silva adds. “Another example is Radiohead, which follows a basic sort of fundamental system of playing bass while also adding a very unique and creative way of playing.”
Apart from the musical aspects of life, some members choose to use their own experiences as motivation for their music.
Whether it was tragedy or triumph, such events helped the band create memorable music loved by their fans today.
“It really depends on the project. Our first album ‘You Missed The Best Part’ was driven by how I have felt for so long,” said Ojeda.
“I would write about all these things holding me back from seeing the bigger picture. It was about allowing myself to feel so bad for so long.”
The band’s next album, ‘Control Room,’ is a continuation of their previous, including themes and stories of moving on.
“It is kind of a continuation from [the] first, but instead of allowing myself to miss that best part, I’m allowing myself to walk out of that room for so long,” said Ojeda.
While the group works on their upcoming album, they are also practicing and performing as often as they can.
One such venue they have been performing at is Whole Lota Denim, a music venue on the east side.
The group told The City Magazine about how their first show was performed there, and how far they have come from there.
“We played our first show in this place. [It has] a good spot in our hearts. I don’t know how we got that show done, but we were so bad at first,” said Ojeda.
“I can say, from our first show to now, our stage presence is slightly better. I feel like we have our own take on things, and it’s the same with our music. We all take it differently. So I feel like it’s what’s helping us right now,” he continues.
In the future, the band sees itself releasing more music and expanding its reach beyond El Paso.
Headlining events, meeting more people in the industry, and becoming a staple band for the Sun City are just a few of the prospects that Scenic Screwups have in store.
“We have such amazing talent from the Sun City. I think it is very important to showcase what we have here,” said Mia Noel, cofounder of Whole Lota Denim.
40 YEARS AND STILL JUST BEGINNING
July 13, 2024 is a day that will forever be remembered as legendary Spanish rock band, Hombres G, would conclude the North American run of their 40th anniversary celebration tour by playing one more show here in our beloved Sun City. With a world tour titled “40 Years and Still Just Beginning” one wonders:
What does it take for a band to stay alive and relevant after so many laps around the sun?
Hombres G achieved this after they became a household name in every Hispanic family by writing not just great songs, but actual anthems that anyone who speaks the language can immediately recognize as soon as the first notes are heard. With timeless musical pieces such as ‘Devuélveme a Mi Chica and Te Quiero,’ it is impossible to forget a band like Hombres G even after four decades.
The previously mentioned sense of timelessness became notable as soon as I stepped foot at the Don Haskins Center. I could see people of all ages waiting outside the venue, including many parents who had brought their kids to witness what would be an unforgettable experience.
Besides genes, morals, and values, parents tend to also pass down their music taste to
the younger generations, which is also how we are able to keep great music alive.
Once inside the venue, we were informed that all members of the media would have the first three songs to capture all the content we needed. Although three songs is such a small amount of time considering the short length of the G Men’s songs, I was confident that it would be enough time for me to get “the shot.” The area that was designated for the media was quite a significant distance from the stage, which made me glad to have packed my 300mm lens – I was ready.
You could feel the eagerness of everyone in attendance, and once the lights suddenly went off, the deafening roar of the crowd filled every corner of the venue; it was finally time for the Rock and Roll Fiesta to begin.
One by one, the band members made an entrance with their instruments in hand, except the drummer of course, as they were welcomed by the screams and applause by the fans. Hombres G wasted no time and soon after began playing the opening song, ‘Venezia.’
With my lens already pointed at the stage, I let my shutter go, aiming from individual photos of the band members to photos of them jamming together. Although a bit tricky,
I tried my best to use the available lighting to my advantage. Knowing I had little time to work, I moved around the designated media section looking for the best angles possible.
Shortly after, I turned my head back to the crowd (out of curiosity) to take a look at what was going on behind me. Every single person was on their feet singing, jumping, some with their hands in the air, a lot of them dancing. The music kept playing, and quite frankly, I had no idea which song they were on. I was in what psychologists refer to as a “flow state”: a mental state in which one is so focused on a certain task or activity, that everything around you, including time, seems to disappear, at least that is how I would describe it.
A hard tap on my shoulder brought me back to the moment and I then realized that Hombres G had already played their first three songs. It was now time to start heading out and as I made my way through the electric, joyful, and nostalgic energy of the fans, I could feel nothing other than gratefulness to have not only been part of such a special moment in Hombres G’s 40year musical trajectory but also had the privilege to capture a tiny moment of their history.
The Tempo of Tenacity
Carlos Garcia remembers playing with his cousin’s drum set when he was 4 years old. On that same day, his dad bought the drum set from his cousin, who was going to the US. Navy at the time. From banging on the drums to making steady sounds on the cymbals, Garcia became more experienced and started to explore the world of music.
Today at 39, he continues his journey through music as one of El Paso’s DJs.
This most recent chapter comes from many years of music making. After learning more instruments and being in bands with his best friend (who he still works with), Garcia’s latest pursuit is making music as IUNIVURZE.
Since January, he’s has been working on his “atmospheric” tracks, all inspired by a music festival he attended two years ago.
“I went to EDC in Vegas 2022. I was specifically at this one stage called quantumVALLEY. The stage presence, performances, sound quality, and the style of music was a blend of hard techno with trance,” said Garcia.
“I really felt like that music really had a lot of emotion to it. I was like, this is what this is what I want to do. Obviously, I’m not hitting I’m not hitting their, their specific genre, but they are highly influenced. They highly influenced me,” he adds.
Garcia describes his music as EDM (Electronic Dance Music) with a nostalgic sound. Influenced by the music of the 80s and the atmospheric beats of electronic music, Garcia has tried his best to blend the sounds that have shaped his taste.
While his musical experience has shaped a lot of his songs, Garcia also draws inspiration from his own triumphs and tribulations. Since being in his first band, Garcia has
described his experience with music as a “therapy” for him.
“We were in a band called ‘I, Universe.’ During that time, I was going through a dark path, and that band really saved me from a lot,” said Garcia.
After being in the band, Garcia asked his bandmate (and best friend) if he could keep the name in a different form, to which he agreed.
Since then, Garcia has continued to use music as a form of self-expression and dealing with some of the difficulties he faced in life. Even today, Garcia balances his fulltime job as an apartment manager with his passion for music.
“There’s always a sacrifice. To me, finding the time, it’s always at the end of the day or after work,” said Garcia
Despite a heavy schedule, Garcia always makes time to do the thing he loves.
“It makes me happy. Being in a room by yourself with all these instruments, guitars, drums or being with a group of people that have this share the same passion for music,” said Garcia.
Not only does he do it for his own enjoyment, but Garcia is also sure to give it his all for the venues and audiences he plays for.
Though a little nervous at first, Garcia admits that once the music starts going, so does he.
“I always put my heart into it. As soon as I start playing the very first song, every bad nerve goes away. When that bass hits, when that first drop happens, I know it’s gonna be a good night for me,” said Garcia.
“It’s like I’m in a trance,” he continues, “where it could be one person, or it could be a full, crowded room. At that moment
all your problems or your issues or your inner demons or battles. You’re just having a blast.”
Not only has music been a source of therapy and remedy for Garcia, but it has also been a product he is proud to show others.
The blend of emotion and electric sounds are a testament to the hard work Garcia puts into his music.
“It’s like a piece of art. You know, you’re proud of something that you just created, and it’s just personally for you,” said Garcia “Honestly, you’re not really trying to impress the world. You’re not doing it for [nobody] but yourself.”
In the studio is where Garcia feels like himself, Let Down Studios that is.
Run by his best friend Hector Gomez Jr., the two have been in the music scene since the 7th grade, and continue to work on releases to this day.
“I’ve known Carlos since we were kids. Making music with him is one of those joys that you hope to find in your life,” said Gomez.
“With his particular project, I’m so proud that he’s doing it on his own. My position in that particular project is to support him with mixing and mastering, and making sure that what he puts out is the top quality that we can get it you know.”
While he’s making music, Garcia wants to play as many shows as he can in El Paso and expand the present EDM crowd.
He also hopes to collaborate with local artists and put out more music, all of which is a representation of his hardships and hard work.
Fluttering Into the Future
The Shiloff Family Foundation Butterfly House Permanent Butterfly Exhibit at El Paso
Children’s Garden
Before we know it, the almost 8,000 square foot permanent butterfly exhibit at the El Paso Children’s Garden will take flight – literally. The mesmerizing addition promises to enchant visitors of all ages while promoting awareness of the vital role these delicate creatures play in our ecosystem.
Nestled within the vibrant landscape of the gardens, the butterfly exhibit will serve as a haven for countless species of butterflies, offering a unique opportunity for visitors to observe these beautiful insects up close. The exhibit will feature a diverse array of native and exotic butterflies, each with their own distinctive colors, patterns, and behaviors. Visitors will have the chance to walk through a lush environment designed to mimic the butterflies’ natural habitat, complete with nectar-rich plants and flowering native plants.
The exhibit is not just about beauty; it’s also a powerful educational tool. Informational
displays and interactive stations will guide visitors through the fascinating life cycle of butterflies from the tiny egg to the crawling caterpillar, to the transformative chrysalis, and finally, to the emergence of the fully developed butterfly. These educational components will help visitors understand the importance of butterflies as pollinators and their critical role in maintaining the health of our environment.
The creation of the butterfly exhibit is the result of a collaborative effort between the El Paso Children’s Garden, local educators, and conservationists who are passionate about protecting and preserving the environment. The exhibit aims to inspire a love of nature and a commitment to conservation among visitors, particularly children, who will be able to experience the wonder of these creatures firsthand.
The butterfly exhibit is designed to be more than just a temporary attraction; it will be a permanent fixture of the El Paso Children’s
Garden, ensuring that future generations will have the opportunity to learn about and appreciate these magnificent insects. The exhibit also aligns with the garden’s broader mission of promoting sustainability and environmental stewardship, making it a perfect addition to this growing community resource.
As we are preparing for the future of this butterfly exhibit, we are reminded of the words of a wise poet: “Just when the caterpillar thought the world was over, it became a butterfly.”
At the future El Paso Children’s Garden, we hope this exhibit will inspire a similar sense of wonder and transformation in all who visit.
Special thanks to the Shiloff Family Foundation for their generous support. Their contribution will help make this enchanting experience possible for all who visit.
We can’t wait to share the magic of butterflies with you!
July Launch Party
The July issue of City Magazine celebrated the “Gems of Journalism” with a sultry soirée at the Davenport Social Club, where the ambiance of the elegant lounge set the perfect backdrop for honoring journalistic excellence. Guests mingled amidst plush velvet and soft lighting, enjoying an evening of sophisticated conversation and admiration for the field’s top talents. The event highlighted exceptional stories and reporters, blending glamour with the grit of journalism in a truly unforgettable night.
| Photos by: ANNABELLA MIRELES |
The Paso del Norte Center of Hope’s second annual gala, Unmasking Hope,
was a dazzling masquerade ball held at the Starlight Event Center. The evening featured a delightful dinner, energetic dancing, and a silent auction with a range of impressive items. The highlight of the event was an inspiring speech by a human trafficking survivor who, having overcome her own struggles, is now dedicated to helping others. The gala successfully raised crucial funds to support the organization’s ongoing fight against human trafficking..
| Photos by: SERGIO OLIVAS |
august 2024
Advertiser INDEX
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of the Mountain Gods
Isaac, Joudi