Community Engagement

SUPERFROG DRIVE-BY

Through a challenging year, TCU Athletics Marketing found new ways to engage with the TCU and Fort Worth community. TCU expanded on its "Go Purple Friday" initiative and launched SuperFrog Drive-By as a way to keep the TCU brand relevant and connect with fans that were stuck at home due to the COVID-19 pandemic. On select Fridays prior to the summer and before each home football game, a team of individuals would drive a TCU wrapped truck around a specific neighborhood to bring some TCU spirit to the community. TCU's mascot, SuperFrog, participated in each drive-by for fans to have the opportunity to say hi or take photos.

VIRTUAL FASHION SHOW

Looking for a chance to interact with donors during a time when in-person events were cancelled due to the COVID-19 pandemic, TCU held a virtual fashion show. The exclusive event for athletic donors featured a high-end collection of products from the campus bookstore. The models included staff, coaches, alumni, former student-athletes and current members of TCU's spirit squads. Fans were introduced to new apparel items from the brands they love, including custom product featuring the Frog Club logo that had never been available at retail before. During the show, fans were also given insight into collegiate licensing with guest speakers, Cory Moss (Collegiate Licensing Company) and Shawnna Fedderson (Gameday Couture) discussing the industry. The images from the fashion show were also used on social media to continue to bring awareness and drive sales at retail.

Over 100 donors tuned into the event live and a recording was made for donors to watch at a later time. The night of the event directly resulted in $642 in product sales online with almost $1,000 after follow up posts on social media.