We call COMMUNICATION any process that involves transmitting information. Human beings are constantly communicating and therefore constantly exchanging information.
We use language, a system of communication that uses certain symbols. We normally use the term ÂŤlanguageÂť in reference to oral or written communication. What are some other languages and types of language that you know?
Visual language is a very important way that human beings communicate. We communicate visually through the use of images.
The transmitter is who sends the message. The message is the idea or feeling it transmits. The receptor is the person who receives the message. The code is the combination of symbols used to portray a message. The channel is the medium used to transmit the message.
Transmitter: Andy Warhol, the artist Message: consumerism Receptor: the viewer Code: forms, colors and text Channel: Painting
Transmitter? • The Gatorade company and the advertisers
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Receptor? • You, the consumer!
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Message? • Buy this product!
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Channel? • Advertising in a
magazine
An artist, or any transmitter , always has an objective when they create an image. ď‚ž There are 3 principal objectives in visual communication:
2) Expressive Images that attempt to create emotion or an opinion in the viewer. For example: • Paintings and Photography
3) Esthetic: Images that transmit a concept of beauty. For example: •Painting and Advertising
Which do you think is the principal aim of these images?
There are various media for the creation of images. What methods can you name?
Project title: “Image Types” On a page in your sketchbook, interpret six sentences using images only. No letters or numbers allowed! 1) “Don’t feed the animals” 2) “Friends forever” 3) “Beauty” 4) “Kids only” 5) “I hate it” 6) “The most perfect day”