3º eso unit 10 principles of graphic design

PRINCIPLES OF GRAPHIC DESIGN 3ยบ ESO VISUAL ARTS TEACHER SIMONE

PATTERN

• A REGULAR

ARRANGEMENT OF

REPEATED ELEMENTS (LINES, SHAPES, COLORS…)

• GIVES A SENSE OF RHYTHM AND CREATES INTEREST

CONTRAST

• THE PAIRING OF OPPOSITE ELEMENTS OF DESIGN (DARK AND LIGHT COLORS, DIFFERENT TEXTURES) • CREATES A VISUAL INTEREST THE ELEMENTS STAND OUT

BECAUSE

EMPHASIS

• SPECIAL ATTENTION OR FOCUS GIVEN TO ONE OR SOME OBJECTS IN AN IMAGE.

CREATES A FOCAL

POINT

• CAN BE ACHIEVED THROUGH COLOR CONTRAST, SIZE, ETC…

BALANCE

• WHEN

ELEMENTS OF A DESIGN ARE

ARRANGED SYMMETRICALLY (OR ASSYMETRICALLY)

• CREATES THE EFFECT OF EQUALITY WEIGHT OR IMPORTANCE

IN

PROPORTION

• THE RELATIONSHIP BETWEEN RESPECT TO SIZE.

OBJECTS IN

• CREATES A VISUAL INTEREST

ON THE

BIGGER OR MORE POWERFUL OBJECT.

HARMONY

• THE FEELING THAT MULTIPLE OBJECTS DESIGN FORM A COHERENT WHOLE.

IN A

• CREATES A SENSE OF STABILITY AND UNITY

MOVEMENT

• THE USE OF RECURRING

ELEMENTS IN A

DESIGN IN ORDER TO DIRECT THE EYE OF THE VIEWER IN A COMPOSITION.

• IT CREATES A SENSE OF RHYTHM.

THE PROJECT: «EL AÑO INTERNACIONAL DE LA LUZ» • WE

WILL PARTICIPATE IN THE CORREOS COMPETITION «DISELLO»

• CREATE AN ORIGINAL POSTAGE LA LUZ»

STAMP DESIGN WITH THE THEME «AÑO INTERNACIONAL DE

• USE COLLAGE (CARD), COLORED PENCILS OR MARKERS TO CREATE THE DESIGN INSIDE THE FORMAT. • FIRST USE PENCIL TO SKETCH

YOUR DESIGN»

EXAMPLES… REMEMBER TO USE SOME OF THE 7 PRINCIPLES OF DESIGN: MOVEMENT, HARMONY, PROPORTION, BALANCE, EMPHASIS, CONTRAST, PATTERN!