PRINCIPLES OF GRAPHIC DESIGN 3ยบ ESO VISUAL ARTS TEACHER SIMONE
PATTERN
• A REGULAR
ARRANGEMENT OF
REPEATED ELEMENTS (LINES, SHAPES, COLORS…)
• GIVES A SENSE OF RHYTHM AND CREATES INTEREST
CONTRAST
• THE PAIRING OF OPPOSITE ELEMENTS OF DESIGN (DARK AND LIGHT COLORS, DIFFERENT TEXTURES) • CREATES A VISUAL INTEREST THE ELEMENTS STAND OUT
BECAUSE
EMPHASIS
• SPECIAL ATTENTION OR FOCUS GIVEN TO ONE OR SOME OBJECTS IN AN IMAGE.
CREATES A FOCAL
POINT
• CAN BE ACHIEVED THROUGH COLOR CONTRAST, SIZE, ETC…
BALANCE
• WHEN
ELEMENTS OF A DESIGN ARE
ARRANGED SYMMETRICALLY (OR ASSYMETRICALLY)
• CREATES THE EFFECT OF EQUALITY WEIGHT OR IMPORTANCE
IN
PROPORTION
• THE RELATIONSHIP BETWEEN RESPECT TO SIZE.
OBJECTS IN
• CREATES A VISUAL INTEREST
ON THE
BIGGER OR MORE POWERFUL OBJECT.
HARMONY
• THE FEELING THAT MULTIPLE OBJECTS DESIGN FORM A COHERENT WHOLE.
IN A
• CREATES A SENSE OF STABILITY AND UNITY
MOVEMENT
• THE USE OF RECURRING
ELEMENTS IN A
DESIGN IN ORDER TO DIRECT THE EYE OF THE VIEWER IN A COMPOSITION.
• IT CREATES A SENSE OF RHYTHM.
THE PROJECT: «EL AÑO INTERNACIONAL DE LA LUZ» • WE
WILL PARTICIPATE IN THE CORREOS COMPETITION «DISELLO»
• CREATE AN ORIGINAL POSTAGE LA LUZ»
STAMP DESIGN WITH THE THEME «AÑO INTERNACIONAL DE
• USE COLLAGE (CARD), COLORED PENCILS OR MARKERS TO CREATE THE DESIGN INSIDE THE FORMAT. • FIRST USE PENCIL TO SKETCH
YOUR DESIGN»
EXAMPLES… REMEMBER TO USE SOME OF THE 7 PRINCIPLES OF DESIGN: MOVEMENT, HARMONY, PROPORTION, BALANCE, EMPHASIS, CONTRAST, PATTERN!