Why Choose Team Black Bear Pricing and Selling your Home Compliments of TEAM BLACK BEAR Joan Harned, Barbara Hogoboom, Laura Sellards & Angela Maxey 200 Capitol St. • PO Box 1651 • Eagle, CO 81631
970-337-7777 • 970-376-1356 (cell) www.TeamBlackBear.com • info@TeamBlackBear.com T wi t t er @ T e a m B l a ckB ea r • F a c eb o o k. co m / J o a n H a rn ed
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TEAM BLACK BEAR
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Keller Williams速 Realty, Inc. is an Austin, Texas-based, real estate franchise company with more than 80,000 real estate agents, operating in approximately 690 market centers (offices) across the United States and Canada. Keller Williams Realty is currently the second-largest residential real estate company in the United States. Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living速 for its associates.
Keller Williams Realty, Inc. - Highest Overall Satisfaction For
Home Buyers Among National Full Service Real Estate Firms, Three Years in a Row
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TEAM BLACK BEAR
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Key Market Factors How long does it take to sell a property? There is no easy answer – some properties sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market time.
The proper balance of these factors will expedite your sale: PRICE…
If the property is not properly priced, a sale may be delayed or even prevented. Team Black Bear’s comprehensive market study will assist you in determining the best possible price.
LOCATION…
Location is the single greatest factor affecting value.
COMPETITION…
Buyers compare your property against competing properties. Buyers interpret value based on available properties. You need a competitive marketing plan.
TIMING…
The real estate market may reflect a seller’s market or a buyer’s market. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.
CONDITION…
Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for marketing maximizes value.
TERMS…
The more flexible the financing, the broader the market, the quicker the sale and the higher the price. Timing and terms structured to meet your objectives, as well as the buyers are important to successful marketing.
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TEAM BLACK BEAR
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Selling Price vs. Timing... A C T I V I T Y 1
2
3
4
5
6
7
8
WEEKS
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of a sale when it is new on the market. That is why pricing your home correctly to begin with is so important.
The Importance of Intelligent Pricing...
+15%
+10%
Market Value
10%
30%
60%
-10%
75%
-15%
90%
As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your changes for a sale.
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TEAM BLACK BEAR
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Buyers Always Determine Value! The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area. COMMON PRICING ERRORS WHAT YOU PAID
WHAT YOU NEED
WHAT YOU WANT
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER ASSOCIATE SAYS
COST TO REBUILD TODAY
It is not determined by what you paid, upgrades you made or what the county has it assessed at.
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TEAM BLACK BEAR
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Our goal is to exceed your highest expectations in SERVICE, PERFORMANCE AND RESULTS. Team Black Bear …Experience the Difference! Awards / Recognitions / Achievements 2010 Triple Gold Team 2010 Certified Home Rescue Expert (CHRE) 2009 Foreclosure Prevention Specialist Training
Keller Williams Realty Home Rescue Institute LLC Guardian Real Estate Solutions
2009 Realtor of the Year Committee Member
Vail Board of REALTORS® (Joan Harned)
2008 & 2009 Gold Sales Achievement
Keller Williams Realty-Colorado Region
2008 Gold Group
Keller Williams Realty
2007 Platinum Group
Keller Williams Realty
2007 Top Listing Group
Keller Williams Mountain Properties
2007 Top Written Group
Keller Williams Mountain Properties
2007 Top Closed Group
Keller Williams Mountain Properties
2006 & 2007 Platinum Sales Achievement
Keller Williams Realty-Colorado Region
2006 #1 Team Listing Units
Keller Williams Mountain Properties
2006 #1 Listing Volume Team
Keller Williams Mountain Properties
2006 #1 Team Closed Volume
Keller Williams Mountain Properties
2005 Double Gold Sales Achievement
Keller Williams Realty-Colorado Region
2003/2004 Chair - Joan Harned
Vail Board of REALTORS®
1998 REALTOR® of the Year - Joan Harned
Vail Board of REALTORS®
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TEAM BLACK BEAR
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Team Black Bear …Experience the Difference! TEAM MEMBERS JOAN HARNED Joan has lived in Eagle County since 1972 and has been selling real estate with Black Bear Real Estate Co., predecessor of Keller Williams Mountain Properties since 1986. Joan was the 1998 Vail Board of Realtors “Realtor of the Year,” served on the Vail Board of Realtors as a Director for six years and was Chairman of the Vail Board of Realtors for 2003-2004. Joan also was appointed by Governor Owens to be a Director on the Great Outdoors Colorado Trust Fund Board. In 2004, Joan became an owner and Managing Broker for Black Bear Real Estate. In 2005, Joan became Managing Broker & one of three owners of Keller Williams Mountain Properties. She is a graduate of UC at Santa Barbara. After graduation, Joan worked as a flight attendant for a major airline for 20+ years, prior to her real estate career. Joan has been married to Tom Harned for over 41 years, has one son and nine delightful grandchildren. She enjoys walking, golfing and snowshoeing in addition to working at least full time.
BARBARA HOGOBOOM Barbara has been with Black Bear Real Estate Co., predecessor to Keller Williams Mountain Properties since 1994. She is a graduate of the University of Denver with a degree in accounting and practiced public accounting for 22 years prior to getting her Real Estate Broker’s license. Through further education, Barbara has also obtained the GRI Designation. Barbara is past President of the Western Eagle Valley Rotary Club and is Senior Warden for the Episcopal Church of the Transfiguration. Barbara lives in Eagle with her two sons.
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LAURA SELLARDS Laura is a Colorado native and has lived in the Vail Valley since 1992. Before settling down in Eagle County, Laura spent several years teaching skiing in various Colorado and European resorts. She has owned and managed ‘Travel Vail’ a full service travel agency since 1999 and serves a wide range of clients from around the world including visitors and local residents. The travel industry provided a natural progression into a real estate career for Laura. Trust and service you can depend upon, integrity, knowledge and hard work are her ingredients for your success. She can and will provide you true personalized service and vast knowledge of the resort communities in Eagle County. Laura is a volunteer at The Vail Valley Medical Center, Hospice of the Valley and The Shaw Cancer Center. She is currently the Secretary and an active team member of Vail Pet Partners. The team of Laura and her golden retriever, Murphy, are registered nationally through the Delta Society, an organization dedicated to improving human health through service and therapy animals.
ANGELA MAXEY Angela currently has active licenses in both Colorado and Texas. Living in Eagle County enables her to maximize her expertise while enjoying all that Vail Valley has to offer. With Real Estate in her blood and a passion for serving today’s home buyers and sellers, this second generation Realtor works with a wealth of experience. Lifelong training from her father who is a Broker/Manager for Keller Williams in Frisco, TX, and a strong desire for cultivating new ideas set her apart from other Realtors. Possessing a strong work ethic and having a genuine heart for service are evident in her customer service. A competitive spirit, focus and determination are skills that she has honed over the years giving her clients an edge in this market.
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TOM HARNED Tom Harned was the founder & owner of Black Bear Real Estate Company, predecessor to Keller Williams Mountain Properties. Tom has been a licensed Real Estate Broker since 1972 and has lived in Eagle County since 1971. He has been a past president and board member of the Eagle Valley Chamber of Commerce and served as a Director for the Vail Board of Realtors. Tom is active with Club 20, is a past chairman of the board & executive committee member and also served as a Colorado State Fair commissioner. Tom is also the Operating Principal for the Keller Williams office in Grand Junction. Tom has been married to Joan for 41 years, has one son and 9 grandchildren. He enjoys golfing, fishing, hunting & is a licensed Pilot. With over 35 years of local Real Estate experience, Tom can help you Make the Right Choices & find the right property for you!
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TESTIMONIALS “The last 3 real estate transactions that I did in the Vail Valley have been completed by your tremendous team. Every detail, whether I was selling and then looking for a home on the river, was handled in the most professional manner by TEAM BLACK BEAR. It's hard being out of town and trying to handle all the details of either buying or selling. But, unlike other companies I have dealt with in the valley, your company took care of everything! This made it so much easier. I know whether you are the buyer's or seller's agent you and your staff will handle everything the way it should be done. Now that I am rethinking Vail, your company will be my only call. I cannot thank you enough for all of your team's diligence. Your great company has made my life a lot easier.” -Ed Bozarth “My husband and I were very pleased with Joan and Barbara's service, advice and genuine concern as they helped us search and find the perfect home for us. Joan and Barbara were knowledgeable about the area and today's market. They were always accessible, prompt, friendly, and professional. They were very good at matching us to homes that fit our needs. We feel comfortable referring Team Black Bear to others!” -Becky Morgan “Joan was such a friendly positive & inspirational part of encouraging us to hang in there. This was an unusual transaction & the process didn’t take much time. Joan was able to complete everything in record time. Joan was very professional & very helpful to complete our transaction.” -Craig Bair “The feedback on showings was very helpful. My favorite part of selling was the professional team and attention to detail.” -Melanie Wilson “Excellent attention to details & great follow-up!”
-David Brennan
“Working as a team, one of you was usually available. Questions were always responded to, calls returned, and encouragement given when things looked bleak. Barb handled every inquiry professionally and with Grace and Humor. Everyone with Team Black Bear is Very Professional. They kept us informed an on schedule through the entire sales process. I would certainly refer others looking to buy or sell real estate to these lovely ladies.” -Ottalie Faber “Joan Harned and Team Black Bear represent the finest real estate experts in the field of Foreclosure Prevention the industry has to offer. As an experienced agent, Joan navigates the challenges inherit in Short Sales with amazing success. Her significant knowledge of the process involved in Short Sale Mediation coupled with a tremendous sense of caring, work ethic, and perseverance provides her clients with unparalleled expertise. Clients repeatedly display an overwhelming debt of gratitude for Team Black Bear's assistance in helping them avoid the tragic pitfalls of foreclosure.” -Tony English, President of Guardian Real Estate Solutions LLC
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TEAM BLACK BEAR
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Team Black Bear …Experience the Difference! •Experience •Integrity •Skill •Effectiveness •Advanced Techniques & Aids •Intimate Knowledge of the Marketplace •Financial & Investment Counseling
So, there is something special about selecting TEAM BLACK BEAR as your Realtor®. In addition, you should know about the many beneficial services you will receive as part of our “Quality Personalized Service” program.
REPUTATION…We have an excellent business reputations in Eagle County. PROFESSIONALISM…Our associates are all highly professional, well trained and career-oriented consultants.
EXPERIENCE…Our personalized service and record of excellence over the years have established a reputation of trust and fairness, which many of our clients have come to depend upon again and again.
LOCATIONS…Our sales offices are situated in Edwards & Eagle, so you can be assured that your Keller Williams representative knows your neighborhood and the people in it. Our agents number over 50 professionals in the Vail Valley, and local knowledge is constantly shared amongst each other, allowing all or our agents to be current on the local communities and properties available. When you decide to buy property with us, you come first, because we know that taking care of your needs helps build trust & loyalty.
COMPUTERIZED MULTIPLE LISTING SERVICE…This gives the Buyer the widest search options to find available property in Eagle County via computer-terminal technology. At our fingertips is access to listings allowing us to provide you with as much information as possible about any property you may be interested in purchasing.
MARKET ANALYSIS…We give you an overview of what the market is doing currently, locally, by the neighborhood and compared nationally. Each neighborhood and area in Eagle County varies depending on many factors, our agents are knowledgeable and ready to update you on any area and recent sales.
CORPORATE RELOCATION… We have a large network for referrals as Keller Williams Realty is the 2nd largest Real Estate franchise in the US with over 701 offices & over 79,300 real estate agents. Even if you are buying somewhere else, we can find an agent that will be a good match for your needs!
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Short Sale A short sale occurs when the bank or lender who holds your mortgage is willing to sell the property for less than what is owed. It is a transaction between you, a buyer and your lender (the bank). When you fall behind on mortgage payments, and your property’s value is lower than the amount owed on the loan, a short sale is one option that can be used to stop foreclosure. The process is the same as a traditional home sale, however, the price has to be negotiated with the lender and they must approve the sale price of the house when an offer is submitted. This allows you to avoid foreclosure, and begin rebuilding credit much more quickly than with a foreclosure. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market — they are critical. And while short sales and foreclosures are not for everyone, Team Black Bear agents have the proper tools and training to assist you. Your ability to close short sales and foreclosures depends in part on your confidence in seeing these transactions through. Several possible outcomes may result from listing your property as a short sale. The best option is, after listing your property, the bank accepts the offer and we can proceed with the closing process. Your house is successfully sold and you are then out from under your mortgage with no deficiency outstanding. After listing the property for sale and submitting an offer to the lender, they may deny the purchase price offered to them and continue to hold out for a higher price. This may result in a failure to get an offer at the lender’s desired price and the foreclosure process will continue on the property. Unfortunately, short sales are not always successful. Lenders are not obligated to agree to a short sale; therefore we cannot guarantee a successful short sale. However, Team Black Bear has an extremely high success rate in bringing short sale listings successful conclusions. We engage a short sale negotiator and will provide legal counsel, if the seller does not have or cannot afford an attorney.
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Short Sale Timeline
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Definitions of Real Estate Brokerage Relationships A broker is required to advise you of the type of services the brokerage is going to provide. Colorado Law recognizes these services as the brokerage relationship. Different brokerage relationships are available which include seller agency, buyer agency or transaction-brokerage. Seller's Agent: A seller's agent (or listing agent) works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the seller’s agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller. Buyer's Agent: A buyer's agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent including the buyer's financial ability to perform the terms of the transaction and if a residential property, whether the buyer intends to occupy the property Transaction-Broker: A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written or oral agreement, fully informing the parties, presenting all offers and assisting the parties with any contracts, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transactionbroker concerning a property or a buyer's financial ability to perform the terms of a transaction and if a residential property, whether the buyer intends to occupy the property. No written agreement is required. Do you have to hire an agent if you just want to see a property? Absolutely not. You will be asked to sign a disclosure document which says that the licensee has explained Colorado Brokerage Relationship law to you.
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TEAM BLACK BEAR
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