Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
FP07E
Statistical Analysis In Market Research Methods and techniques of scientific research and statistical analysis, design of statistical questionnaires in the field of marketing
Overview
Primary Objectives & Benefits This workshop will help participants to:
This course aims to help participants to get a solid understanding for the methods and techniques of scientific research
and
statistical
analysis, design
of statistical
questionnaires in the field of marketing and analyze their
1. Understand and identify the orders of implementation of the various stages of statistical analysis and the use of methods and techniques of scientific research and statistical analysis. 2. Design statistical questionnaires in the field of marketing and analyze their data using the statistical package SPSS. 3. Learn how to conduct a field study step by step, starting with the preparation of a plan to study, the design of the questionnaire, collection of statistical data, entering data into the computer and analyze using statistical package SPSS.
data using the statistical package SPSS.
Who Should Attend?
4. Implement practical applications using the SPSS real data from market to extract statistical indicators. 5. Measure the economic and social indicators and develop micro-plans.
Staff
from
related
public
and
private
sector
institutions who are interested in using statistical analysis in the field of marketing and analyze their
data using the statistical package SPSS
6. Learn the implementation of the orders of statistical analysis of different stages. 7. Identify steps - basic, intermediate and advanced use of SPSS program and identify methodologies and techniques used for data analysis.
Excellence in Training
FP07E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Statistical Analysis In Market Research Methods and techniques of scientific research and statistical analysis, design of statistical questionnaires in the field of marketing
Module 1 - Introduction To Statistics Statistics - methods and steps
Module 2 - Introduction To SPSS Identify statistical program SPSS
Variables, types and characteristics Statistical research, questionnaires models
Types of statistical reports
SPSS screens SPSS system files Main menus in SPSS
Issuance of statistical reports Statistical data analysis by the using SPSS
Module 3 - Identify The Program Listings How to use SPSS for data entry
Use description variables, description values Order of the data and choose some cases
Data list - all the data elements List of transformation - all its elements Statistical Standards and Measures
Toolbar and shortcuts
Module 4 - Present The Results Graphically Present the results graphically through the use of: Histogram, Stem and Leave, Boxplot
Display results using statistical standards Showing more iterations, tables, intersecting Results multiple answers
Data Collection, Data Merge Weighing Data and Orders
Module 5 - Extract The Results
Module 6 - Practical Application
Know how to extract market, economic, social indicators, other statistical indicators
Know how to extract the results
Using SPSS on real data Using SPSS to analyze data and statistics Practical applications - statistical analysis in
Know how to write the comments
the design of statistical questionnaires
Writing the final reports
Individual exercises Group exercises
Program Highlight Duration: 3 days Date: To be Agreed with the Client Organization
Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by Customer)
Notice required: 10 working days
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Completion shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates