Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MC02E
Developing Effective Communication Strategy Develop a comprehensive communication strategy aligned with your organization
Overview This training program is designed to ensure the readiness of communication professionals when they are faced by high expectations and tight deadlines to deliver especially when a program, service, policy or a product is ready to launch in their organizations, or when an issue suddenly becomes a crisis in the media.
This two-day workshop will equip participants with the single most important tool that they will need when faced by those expectations and deadlines; a well-developed communication strategy. Attendees of the course will learn how to develop an effective communications strategy using a template approach that can be customized according to their unique requirements and/or environment.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Government Communication, Corporate Communications, Strategic Communications
Primary Objectives & Benefits This workshop will help participants to: 1. Analyze their current situation, internally and externally. 2. Clarify the link between their organization’s business strategy and communications strategy. 3. Enhance their skills in developing an effective communications strategy. 4. Become more strategic in their communication planning and approach. 5. Develop a SWOT analysis that will help them see the opportunities ahead. 6. Identify their communication vision, mission and values aligned with their organization. 7. Identify their strategic communications objectives and priorities. 8. Evaluate, update and revise their communication strategies according to changes in the situation or environment.
Excellence in Training
MC02E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Developing Effective Communication Strategy Develop a comprehensive communication strategy aligned with your organization
Module 1 - Current Situation Analysis Strategic objectives and priorities Objectives that require communications Study issues currently discussed in media
Current communication approach Resources needed to ensure effective communications
Module 2 - Stakeholders And Strategic Partners Conduct Stakeholders Research Perform a quick media analysis Develop a SWOT analysis for stakeholders’ knowledge, perception and opinions Create stakeholders’ Influence/Interest Grid
Module 3 - Vision/Mission And Overarching Communication Messages Communication departments’ alignment with their corporate business strategy
Module 4 - Communications Priorities And Objectives Your organization’s strategic objectives
Develop a vision/mission and values
3 areas relevant to communication goals
Develop overarching messages
Developing communications priorities, goals
Creating message/audience matrix
How to create SMART goals
Creating Performing gap analysis
Practical: Suggest a scenario and discuss
Create a message house for each topic/issue
Module 5 - Strategic Communication Initiatives How to put your strategy into action Identify activities for each strategic objective Quick Wins Vs. Strategic (Core) Initiatives
priorities
Module 6 - Final Steps Gap analysis of resources Create a map for communications channels
KPIs and expected outputs
Comprehensive communications strategy
Putting an action plan in place
Evaluation, revision, update of the strategy
Program Highlight Duration: 2 days Date: To be Agreed with the Client Organization Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by Customer) Notice required: 10 working days
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Achievement shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates