Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MC03E
Crisis Communication Reputation Management
Overview An organization’s ability to respond to a crisis, especially in the critical first few hours or days, greatly affects the company’s reputation among employees, partners, customers and the general public. This two-day workshop, is designed to immerse you in the art of successful crisis communication management. Through a combination of theory and practical exercises you will have the opportunity to reflect on your own organization’s preparedness for handling emerging issues and potential crisis. The workshop will examine the impact that poor crisis communication management can have on an organization’s reputation. It will also discuss the role of social media in reputational management. Using a mix of case studies and role play, the workshop will give you the tools and techniques required to identify critical issues and to develop a well thought out strategy to deal with any crisis.
Primary Objectives & Benefits This workshop will help participants to learn: 1. The anatomy of issues and crisis. 2. The Importance of reputation protection to an organization’s performance. 3. How to identify and manage reputation risks before they become a crisis. 4. The process of crisis communication management. 5. How to craft an effective crisis management plan. 6. The secrets of successful crisis management and the common mistakes of crisis communication management. 7. How to manage the media agenda and journalists during a crisis. 8. Challenges and opportunities posed by social media in a crisis.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Government Communication, Corporate Communications, Public Relations, Media Relations, Online Communications, Investor Communications, Internal Communications, Marketing, Stakeholder Engagement, Branding, Community Relations, CSR.
Excellence in Training
MC03E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Crisis Communication Reputation Management
Module 1 - Understanding The Crisis
Module 2 - Be Proactive
Introductions and overview
Building a “crisis cell” within your organization
Understanding the nature of crisis cycle
Key elements of crisis communication
Key concepts in crisis communication
preparedness
Planning for issues and crisis
Proactive crisis communication planning
Best and worst practices during a crisis
Organizing the communication model during
(lessons learned from past crisis)
a crisis
Understanding the media in a crisis situation
Integrating social media during a crisis
Deliver key media messages in a crisis situation
Module 3 - Media And Its Impact On Crisis
Module 4 - Performance Practices
Internal Communication during a crisis situation
Senior Management and crisis communication Crisis communication and social media (the net)
Negative press during a crisis and how to deal with it
Strategies to pre-empt communication crisis Crisis simulation preparation Performance Practice 1 - Crisis Simulation Analysis and Coaching Performance Practice 2 - Crisis Simulation Analysis and Coaching
Image as part of corporate strategy
Final overview
Crisis communication checklist
Program Highlight Duration: 2 days Date: To be Agreed with the Client Organization
Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by
Customer)
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Completion shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates