Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MC05E
Social Media Communication And Engagement Build your social media communication and engagement strategy
Overview Direct marketing is more than just a communications tool; it constitutes an overall marketing approach with a blend of communications and distribution channels all rolled into one. Social media though, is a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of direct marketing communication; it’s an evolving aspect of our daily lives in addition to being a part of our businesses. Organizational, functional, team and individual approaches to communication and engagement via social media can either be the result of planned strategy, delivering desired results, or lacking any agreed corporate strategy, and therefore left open to individual interpretation in terms of standards, style guides, message choice and tone, campaign approaches, brand building and protection, and an overall approach to achieving the desired results. This program will provide clear guidance across all key areas of the subject.
Primary Objectives & Benefits This workshop will help participants to: 1. Learn the affiliate marketing and increase the volume and quality of online traffic. 2. Understand the fundamental and advanced principals of social media marketing, communication and engagement aligned to specific needs. 3. Complete a thorough assessment of social media usage and opportunity to include key platforms such as Facebook, LinkedIn and Twitter. 4. Learn how to create positive impact and engagement through personal and corporate profiles and communications.
Who Should Attend? Anyone engaged in sales and/or marketing activity where online marketing is a planned or current part of the overall communication and engagement strategy.
Excellence in Training
MC05E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Social Media Communication And Engagement Build your social media communication and engagement strategy
Module 1 - Social Media Communication And Integrated Marketing
Module 2 - Social Media And Other Channels
Introduction to communication, engagement,
Types of marketing channels
marketing through social media
Current global developments and trends
Types of social media and their audiences
Objectives of marketing campaigns
Integrated approach
Execution of marketing campaigns
Indirect Marketing
Types of social media campaigns
Direct Marketing
Module 3 - Social Media: Rules, Tips And Practical Application Twitter
Module 4 - Marketing Offers And Propositions 5Ps & 7Ps of marketing
Compelling communication
Facebook, Instagram, YouTube, Google + Other current platforms and future predictions
Module 5 - Relationship Marketing
Marketing tactics Do’s and Don’ts in social media marketing
Module 6 - Power Of Social Media And Legal Requirements
Managing your brand online
Why social media matters
Dealing with feedback good and bad
Buyer behavior on social media
PR rules
Traditional way
B2B vs. B2C
Legal issues around the use of social media Social media policy
Program Highlight Duration: 3 days Date: To be Agreed with the Client Organization
Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by
Customer)
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Completion shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates