Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MC06E
Advanced PR Skills
Driving and managing positive relationships with a range of internal and external, known and unknown stakeholders
Overview Public Relations has revolutionized the way business communicates in the internal, external, local, regional and global marketplace. To compete, grow and be successful in business worldwide Public Relations, Advertising and Marketing skill-sets are key. The potential for individuals, teams and organizations with a comprehensive Public Relations Strategy is immense. This program covers essential areas for anyone involved in or associated with the delivery of effective PR Strategy. Therefore this training course balances organizational strategy with personal skills to ensure a fully rounded understanding and action plan to take back to the workplace.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Public Relations, Media Relations, Investor Relations, Marketing, Stakeholder Engagement & Management, Branding, Community Relations, CSR.
Primary Objectives & Benefits This workshop will help participants to: 1. Understand the meaning and development of Public Relations. 2. Understand the scope of Public Relations strategic process. 3. Understand and apply ethical and legal issues. 4. Apply Public Relations as a management function. 5. Understand and apply ‘crisis management’ processes. 6. Understand and apply stakeholder mapping and management to influence and prioritize public relations output. 7. Understand and apply the differences between internal and external public relations. 8. Apply learnings from public relations case studies.
9. Optimize Social Media and PR strategies in practice.
Excellence in Training
MC06E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Advanced PR Skills
Driving and managing positive relationships with a range of internal and external, known and unknown stakeholders
Module 1 - Meaning And Development Of PR Defining Public Relations
Module 2 - PR Strategic Processes & Procedures Review of strategic processes, approaches
Putting PR in the context Review, analysis, evaluation of current state A SWOT analysis to provide a framework for this program
Module 3 - Stakeholder Identification & Management Difference: internal & external stakeholders Identification and mapping of stakeholders Prioritization and action planning
Risk management in Public Relations Proactive and positive objectives and desired outcomes
Module 4 - PR As A Management Process Embed PR into ‘business as usual’ practices Align PR to corporate vision, mission, strategy
Making PR real and relevant throughout the organization
Module 5 - Crisis Management In PR Anticipation and peripheral vision
Communications approach, media choice Learning from relevant case studies The 10 steps Crisis Management Model Restoration of reputation and credibility
Module 6 - The Power Of Social Media Platforms In Managing Of PR A review of social media platforms
Their reach and potential influence Style, approach, intent in SM communication Managing risk, mitigating negative output and exploiting opportunities presented by
social media communications & broadcasts
Program Highlight Duration: 3 days Date: To be Agreed with the Client Organization Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by Customer) Notice required: 10 working days
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Achievement shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates