Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MS06E
Digital & Social Media Marketing
Essential and relevant best practice and skills in digital and social media marketing to enhance, extend and exploit existing marketing approaches
Overview
Primary Objectives & Benefits
This program will give delegates a clear understanding and appreciation of the key social media platforms and the use of digital content which should be considered as part of a wider marketing strategy. Participants will be provided
with examples and case studies for review and analysis and
contextualization
of
those
for
the
specific
organization. The training course is tailored to ensure that all delegates develop their knowledge of social media and are able to implement strategies and recommendations to grow their business.
Who Should Attend? The program is ideal for people involved in or associated with sales, marketing, commercial management, public relations, business development activities, or anyone wishing to publicize their activities, campaigns, products or services online.
This workshop will help participants to: 1. Understand the importance of social media and how it affects the organization. 2. Learn how to create a successful social media strategy. 3. Learn how to use digital media to enhance social media marketing. 4. Understand the advantages/disadvantages/pros and cons of social media/digital media marketing. 5. Understand what best practice looks like in social media marketing. 6. Learn how to maximize the potential of their chosen social media platforms. 7. Understand the pitfalls, dangers and risks involved in the use of social media marketing.
8. Understand and maximize the potential of Social Media Management and reporting tools to measure and manage marketing campaigns.
Excellence in Training
MS06E
Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
Digital & Social Media Marketing
Essential and relevant best practice and skills in digital and social media marketing to enhance, extend and exploit existing marketing approaches
Module 1 - Establishing The Start Point What is social media in our context? Identifying the right platforms and inclusions Current use of digital media
Module 2 - Digital And Social Strategy Primary, secondary, tertiary SM objectives Customer segmentation, profiling methods Establishing the right strategy
Platform overviews and reviews
Realism/pragmatism with regard to desired outcomes
Module 3 - The SM Marketing Engine Room Investment needed to secure return
Module 4 - Risk Management Working with the “compelling event”
Daily, weekly, monthly activity plan
The importance of timing and scheduling
Magnetic social media marketing
Choosing when, where and how to engage
Securing response and action
Reacting to events, commenting on situations,
Social media marketing management tools
taking a position, raising questions and challenges
Module 5 - Monitoring, Tracking, Measurement
Module 6 - Social Media Optimization In Your Context
Hootsuite/Brandwatch/Tweetreach A review, analysis, evaluation of the most popular and well regarded monitoring tools
Potential strategy presentations What, How, Where, When, Why of SM strategy Establishing an action plan to take away
Program Highlight Duration: 3 days Date: To be Agreed with the Client Organization Timing: 8:30 am to 2:30 pm daily Venue: Suitable & fully equipped venue (to be provided by Customer) Notice required: 10 working days
Language: English or Arabic Material: Participants will be provided with high quality handouts Certificates: Certificates of Achievement shall be provided to participants upon successful attendance of the training program Fees: Inclusive of facilitator’s fees, materials and certificates