Amplify 2017 - A la carte

A La Carte Activities

COMMUNICATION Whether you’re looking to tailor a message to a specific segment of reseller partners or interested in positioning your products across the entire channel, Tech Data can help. We offer a wide variety of vehicles to enable you to build a comprehensive communication plan:  E-Mail Broadcasts  Tech Data Web Advertising  Tech Data Quote Tool Advertising  Message on Hold Advertising  Direct Mail  Trade Advertising  Creative Design Services  Custom Vehicles and Campaigns E-mail Broadcasts Tech Data e-mail messages can be delivered to all reseller partners or targeted to a specific segment. Plus, you can invest in vendor-exclusive messages using our standard Tech Data header or allow our experienced graphic design team to create a customized message for you (fee applies). Tech Data Canada is compliant with the Canadian Anti-Spam Legislation (CASL) and our reseller partners have given their consent to receive our email communication.

Activity

Cost

Distribution Using Standard E-Mail Template Targeted customer segment e-mail <500 contacts Targeted customer segment e-mail 501-2000 contacts Targeted customer segment e-mail >2,000 contacts

$660 $1,260 $2,200

Additional Charges for Custom HTML E-Mail Design Custom HTML template or e-invitation (including embedded links) Custom E-Mail Background Design Newsletter-style HTML e-mail design

$840 $630 $1,260

Promo of the Week (weekly e-mail bulletin) Feature Promotion (one per issue) Promo Alert Ad (2+ per issue, max 10)

$840 $630

Web Advertising Monthly advertising opportunities on Tech Data’s website include premier home page advertising spots to specialty features on product centres and other high-volume pages

A La Carte Activities

Activity

Cost

Homepage Advertising Homepage Premium Box Ad Homepage Highlight Homepage Focus Spot

$3,150 $2,940 $2,940

Search-Specific Advertising Sponsored Search Keyword Box Ad (1 keyword) Each â&#x20AC;&#x2DC;additionalâ&#x20AC;&#x2122; keyword for Search Keyword Box Ad Frame Box Ad

$1,260 $630 $1,575

Content Page Advertising Feature Promotion (on promo page) Content Banner Ad (on choice pages) Button Ad Product Centre Banner Ad ATSC Page Banner Ad Vendor Dedicated Product Centre (quarterly rate)

$1,365 $1,050 $1,260 $1,050 $1,050 $4,200

Quote Box Ad Tech Data Canada sends quotes to our reseller partners every day. The quote box ad will be displayed on quotes received on a daily basis. Banner ads will rotate. Two spots are available each month. These ad spaces will fill up quickly once again in 2017. This is your opportunity to make an impact with your message. Ad will ink to landing page on techdata.ca.

Activity Quote Box Ad Banner ad to be included on reseller partner quotes. Two ad spaces are available each month.

Cost $4,000

A La Carte Activities

Message on Hold In 30 seconds, you can reinforce your message with the hundreds of reseller partners that call Tech Data each week with a monthly message on hold. Familiarize the caller with your brand by engaging them with your customized promotional message Activity Monthly Bilingual Message

Cost $1,365

Elevator Door Banner Activity Elevator Door Banner: Complete coverage of elevator door with vendor creative. Reaches Tech Data sales staff and visiting reseller partners One Door per quarter Two Doors per quarter Four Doors per quarter (BEST DEAL!!)

Creative Charges Extra. Subject to availability.

Cost

$1,890 $3,465 $6,300 $3,675

Direct Mail Campaigns Target specific reseller partner segments or end-user markets through a custom designed and produced direct mail campaign. Prices vary depending on several factors - your Vendor Marketing Manager can provide a quote after reviewing your goals, requirements and design elements.

Trade Advertising Get your product or program message delivered to as many channel reseller partners as possible by augmenting your campaign with trade advertising. Tech Data will coordinate ads and e-mail broadcasts with industry trade publications.

Activity Channelbuzz E-mail broadcast (1,100 subscribers) Banner ad

Cost $1,500 $200 per 1,000 impressions

A La Carte Activities

Creative Services Turn to Tech Data for creative design services for advertisements, brochures, direct mail pieces, newsletters, catalogues, electronic ads and other communication pieces. Pricing is dependent on scope of project - your Vendor Marketing Manager can work with you to provide a quote.

Activity

Cost

Basic Full Page Ad Design and Creation

$735

Half page Ad Design and Creation

$525

Modification or resizing to ad or PDF file

$265

Pull-up banner design with stand

$900

Themed Program Collateral* promotional material creation and printing for vendor sponsored marketing activity

$10,500

E-Blast design

$525

Premium Box Ad

$160

Homepage Highlight

$160

Homepage Focus Spot

$160

Feature Category Ad, Sponsored Search Keyword Box Ad, Frame Box Ad, Feature Promotions Ad, Content Banner Ad, Button Ad, Product Centre Banner, ATSC Banner

$80

Elevator Banner Creative

$735

Hourly rate for Creative Services

$80

*Estimated project cost, inquire with Vendor Marketing Manager for quote. Pricing subject to change without notice.

A La Carte Activities

RESELLER ENGAGEMENT Tech Data Canada offers some of the industry’s most successful and recognized reseller engagement activities available for vendor sponsorship. Leverage our experienced team who can customize an event to meet any objective – and any budget.

Options include:  Business Builder Tour  Halifax Lobsterfest  TechSelect  ATSC Training CUSTOM EVENTS AND ACTIVITIES Capture the attention of a select group of our reseller partners by hosting a custom event.

Plan a complete calendar of engagement activities to interact with reseller partners across the country. There is never any shortage of ideas at Tech Data! Work with your Vendor Marketing Manager to develop a program that works for you and your budget. Create an exclusive program or join forces with one or more complementary vendor partners to save costs and showcase a solution to your audience.

Proposals can be provided for any event idea, including golf/seminar events, customer appreciation activities, or hosting customers at marquis events and venues such as the Canadian Open, Calgary Stampede, Woodbine Racetrack, Montreal Jazz Festival, hockey/baseball executive suites, and more.

RESELLER PROMOTIONS AND PASS-THROUGH ACTIVITIES Activity Set-up and management of reseller promotion or customer pass-through arrangement.

Cost Admin fee $200 plus 20% of payout

SALES ENGAGEMENT Tech Data’s sales organization provides a critical link to thousands of reseller partners across the country. Make sure you take part in various activities that enable interaction with inside sales, field sales, and sales specialists. Develop these relationships and deliver key information.

Options include:  Field Sales Conference  Sales Training and Incentives  Floor Walks  Vendor Desk  Sales Show and Sells

A La Carte Activities

Field Sales Conference Tech Data Canada’s regional account managers, national account managers and sales specialists have direct responsibility for engaging with Tech Data’s top reseller partners.

They manage opportunities, develop initiatives, review business plans and drive growth. In 2017, this team will meet to discuss priorities, strategies and opportunities.

February – Mississauga, ON October – Mississauga, ON Activity Includes 45 minute vendor presentation and strategy discussion.

Cost $2500*

*Participation in the Field Sales Conference is by invitation only.

Sales Training Provide valuable information to the inside sales organization in each branch office and help maintain our high standards of product knowledge and solution selling. In Mississauga, training is available on Tuesday’s and Thursday’s (two lunch sessions). In the branch offices of Montreal and Vancouver, training can be arranged for virtually any day - lunch in Montréal or breakfast in Vancouver.

Activity

Cost

National Training (all Tech Data branches)

$3,780

Mississauga – Lunch & Learn Training

$2,625

Montreal – Lunch & Learn Training

$1,050

Vancouver – Breakfast Training

$840

20/10 Sales Training – 20 minutes with 10 sales reps in the morning

950

A La Carte Activities

Focus Days Generate excitement and attention on the sales floor by sponsoring a focus day. Available with or without training, focus days are a terrific way to launch a program or new product, announce a price drop or inventory position, or simply drive extra hype for your product line.

Each focus day includes an e-Blast to announce the reseller promotion portion of the activity, as well as a dedicated vendor desk on the sales floor Activity

Cost

Focus Day WITH Sales Training Training in all branches, vendor desk, customer E-Blast (all segments), and sales e-Mail launch

$5,250

Focus Day WITHOUT Sales Training Vendor desk, customer E-Blast (all segments), and sales E-Mail launch

$3,150

Promotional Floor Activities Need to deliver a timely message or announcement to reseller partners? A Product/Promotion Blitz will do the job. Combines an e-mail announcement with a sales announcement and a floor walk to ensure word gets out about your promotion, new product announcement, price drop, or unique inventory position. Additional activities can be added subject to availability and approval, including training, special treats, and more.

Activity

Cost

Cappuccino Bar

$1,575

Juice / Smoothie Bar

$2,100

Ice Cream Bar

$2,625

Note: Other activity options available upon request. Your Vendor Marketing Manager can provide options and pricing

Floor Walks Available at each branch, floor walks enable you to quickly disseminate information, keep in touch with sales reps and become available to answer any questions.

Activity Mississauga

Cost $525

Montreal

n/c

Vancouver

n/c

A La Carte Activities

Vendor Desk Establish a full-time or part-time 'home' in Tech Data's Mississauga office. Tech Data’s Vendor Desk features dedicated or shared desks available subject to availability and approval.

Activity

Cost

Dedicated workstation (exclusive use – quarterly price)

$3,150

Shared workstation (one day per week – quarterly price)

$1,575

Sales Incentives Activity Set-up and payout of sales incentive

Cost Admin fee $200 plus 20% of payout