TechSelect Tech Data’s Premier Partner Community
PROGRAM SUMMARY Exclusive. Innovative. Collaborative. Those are just some of the words that describe our national community of approximately 66 VARs who continually position themselves at the forefront of change and innovation. The TechSelect program is designed to nurture the success of its members through business skills education, engagement and a wide range of services and support. This program delivers numerous opportunities for vendor partners to interact with a successful and respected group of solution providers. This includes a series of highly strategic Partner Conferences, regional events, monthly communications and eMarketing campaigns. This is your opportunity to engage with leading SMB solution providers who are committed to growing their business utilizing your products and services. In fact, the TechSelect members have demonstrated over 36% growth YOY as compared to a control group of like customers growing at approximately 5%. Similarly, TechSelect sponsoring vendor partners have grown over 25% YOY within the TechSelect membership making this one of Tech Data’s most sought-after programs. Target Audience and Program Success The TechSelect Community is made up of 66 of Tech Data’s most engaged reseller partners and represents more than 11 percent of Tech Data’s current revenue in FY17. These elite VARS are a loyal and involved group who see the value in the vendor investments as well as the membership community. For FY17, the TechSelect community members projected sales are more than $140 million. “I have been a part of the TechSelect community for three years. In that time, I’ve found exceptional value that has accelerated my business. The engagement with the sponsoring vendor partners, best-in-class support from the Tech Data team and several networking opportunities with the other members throughout the year is second to none. I could not gain this amount of knowledge and value that directly impacts my business and ability to meet my customers’ demands elsewhere in the Canadian IT channel.” Brian Oleksiuk, President, Oxygen Technical Services There are two levels of TechSelect participation as outlined on the following pages.
TechSelect Tech Data’s Premier Partner Community
Program Elements – Level 1 Marketing Activity Qty Partner Conferences
2
Activity Description
Two Partner Conference events during 2017 – Savannah, GA (in partnership with the U.S.), and the 2nd will be Canadian only. Level 1 vendor sponsors will be required to present their product and solution messaging in one of two formats. 1 hour Seminar Presentation: Group is divided based on segment messaging. Requires two speakers. 1 hour Group Presentation: Vendor addresses the entire membership with one message Also available to Level 1 sponsors are the following sessions: One-on-One, Rapid Fire, Group and Community Discussion. Interaction opportunities with all members are available throughout the conference. Rapid Fire Sessions (1 to many: Vendor representatives will have an allotted amount of time to address small member groups with tailored messaging. The member groups will rotate to each vendor. Vendor can use this time as preferred to get messaging across. *Travel and accommodations not included. Sponsorship includes one vendor attendee. Additional vendor attendees will be subject to a surcharge.
Date May 2017 (Savannah, GA) November 2017 (Ottawa, ON)
TechSelect Tech Track
1
Exclusive to level 1 sponsoring vendors, schedule a day of technical training webinars focused on your newest and greatest solutions.
Throughout 2017
TechSelect Sales Track
1
Exclusive to level 1 sponsoring vendors, schedule a day of sales training webinars focused on your newest and greatest solutions.
Throughout 2017
TechSelect Vendor Advocate
Exclusive to level 1 sponsorship! You will have the ability to work with a Vendor Advocate on a monthly basis to gain useful information, discuss challenges or review common questions. It is the Vendor Advocate’s responsibility to then share this information with the rest of the member community. The goal for this pairing is to increase visibility to the vendors but also create an advocate that vendors can leverage.
Throughout 2017
TechSelect Tech Data’s Premier Partner Community
Marketing Activity
Qty
Activity Description
Date
TechSelect Advisory and Vendor Relations Committee
Level 1 sponsors have the opportunity to participate in monthly calls to solicit feedback in an open forum with the TechSelect team and Advisory Council.
Throughout 2017
TechSelect Conference Guide
1
One page in the TechSelect Partner Conference guide provided to each member. Content includes contact information, program information, website links, and other key reference information.
Q2
TechSelect Conference Registration Site & Community Hub
Additional logo recognition throughout both sites. The Community Hub allows participants to connect prior to the conference through the following tools: public discussion forum, vendor attendee listing with contact info and browseable, searchable directory.
Prior to conferences
TechSelect Partner Web Site Advertising
1
Premium Box ad on secure member site home page (techselect.ca) for one month. Subject to availability. Includes link page to vendor dedicated resource page on techselect.ca (banner ad may rotate due to availability).
To be scheduled
TechSelect Partner Web Site Vendor Resource Page
Dedicated vendor resource featuring product information, promotion highlights, contact information and more. Available for full year – update monthly as required.
Yearly
TechSelect Partner Web Site Promotion Page
Promo highlight featured in the promotions section of techselect.ca. Available to all sponsoring vendors with exclusive offers. (Includes 50 words, product image, line listings, and logo).
Monthly (no limit)
TechSelect Partner E-Mail Bulletin
6
Inclusion in each issue of the TechSelect Partner EMail Bulletin, an exclusive member communication providing updates and information to the TechSelect community. Available to highlight a product or promotion with link to the TechSelect member website. (50-75 words, image, line listings, and logo). Vendors may also highlight exclusive TechSelect promotions and upcoming seminar/training information.
Per issue (no limit)
TechSelect Partner E-Mail Bulletin Ad
1
Banner ad at top of newsletter. Subject to availability. Banner ad will link to vendors dedicated resource page on techselect.ca.
To be scheduled
TechSelect LinkedIn
Participation in the Linked In TechSelect Community.
Yearly
TechSelect Tech Data’s Premier Partner Community
Marketing Activity
Qty
Activity Description
Date
TechSelect Instagram
Join the TechSelect Instagram community to share and caption photos, “like” and tag yourself + your brand. Great way to keep the community engaged throughout the year and interacting.
Yearly
End-User Events and Initiatives
À la carte participation in end-user events and/or initiatives hosted by TechSelect members (based on submitted proposals and incremental funding arrangement). *Based on member and/or vendor request and subject to approval.
End-User Web Presence www.techselect.ca
Dedicated vendor resource featuring one page of web content (200 words and up to three products or promotions featured) for end-users. Quarterly updates available. Web page will be referenced on end-user communication initiatives and will also feature partner locator.
Yearly
Regional Events
Throughout the year, vendor partners may coordinate regional events for TechSelect members. Working with the TechSelect team and members in the select geographical area, vendor partners may invite key accounts to these unique events. More than one vendor partner may co-brand a regional event. Any TechSelect sponsoring vendor partner may participate in hosting regional events. TechSelect Regional Events may be coordinated as an à la carte activity during the year (incremental funding required).
Yearly
Throughout 2017 (à la carte)
Total Program Cost
Single Billing (billed at end of calendar Q1)
$54,000
Quarterly Program Cost
Billed at end of each calendar quarter
$13,500
*Note: End-user marketing activities implemented through TechSelect reseller members may be open to non-sponsoring vendors. TechSelect vendors will receive priority or preferential access to these opportunities
TechSelect Tech Data’s Premier Partner Community
Program Elements – Level 2 Marketing Activity Qty
Activity Description
Date
Partner Conference
1
One Partner Conference event in 2017 – Savannah, GA in partnership with the U.S. Level 2 sponsors will participate in Rapid Fire Sessions (1 to many: Vendor representatives will have an allotted amount of time to address small member groups with tailored messaging. The member groups will rotate to each vendor. Vendor can use this time as preferred to get messaging across. Level 2 vendor sponsors also have the ability to attend the Welcome Reception launching the conference, Group and Community Discussion sessions and networking events. (Savannah conference only) *Travel and accommodations not included. Sponsorship includes one vendor attendee. Additional vendor attendees will be subject to a surcharge.
May 2017 (Savannah, GA)
TechSelect Conference Guide
1
Half page ad in TechSelect Partner Conference guide provided to each member. Content includes contact information, program information, website links, and other key reference information.
Q2
TechSelect Conference Registration Site & Community Hub
Additional logo recognition throughout both sites. The Community Hub allows participants to connect prior to the conference through the following tools: public discussion forum, vendor attendee listing with contact info and browseable, searchable attendee directory.
TechSelect Partner Web Site Advertising
1
Premium Box ad on secure member site home page (techselect.ca) for one month. Subject to availability. Includes link page to vendor dedicated resource page on techselect.ca (banner ad may rotate due to availability).
To be scheduled
TechSelect Partner Web Site Vendor Resource
Dedicated vendor resource featuring product information, promotion highlights, contact information and more. Available for full year – update monthly as required.
Monthly (no limit)
TechSelect Partner E-Mail Bulletin
6
Inclusion in each issue of the TechSelect Partner E-Mail Bulletin, an exclusive member communication providing updates and information to the TechSelect community. Available to highlight a product or promotion with link to the TechSelect member website (50-75 words, image, line listings, and logo). Vendors may also highlight exclusive TechSelect promotions and upcoming seminar/training information.
Per issue (no limit)
TechSelect Tech Data’s Premier Partner Community
Marketing Activity
Qty
Activity Description
Date
TechSelect Partner E-Mail Bulletin Ad
1
Banner ad at top of newsletter. Subject to availability. Banner ad will link to vendors dedicated resource page on techselect.ca.
To be scheduled
TechSelect LinkedIn
Participation in the Linked In TechSelect Community.
Yearly
TechSelect Instagram
Join the TechSelect Instagram community to share and caption photos, “like” and tag yourself + your brand. Great way to keep the community engaged throughout the year and interacting.
Yearly
End-User Events and Initiatives
À la carte participation in end-user events and/or initiatives hosted by TechSelect members (based on submitted proposals and incremental funding arrangement). *Based on member and/or vendor request and subject to approval.
Throughout 2017 (à la carte)
Regional Events
Throughout the year, vendor partners may coordinate regional events for TechSelect members. Working with the TechSelect team and members in the select geographical area, vendor partners may invite key accounts to these unique events. More than one vendor partner may co-brand a regional event. Any TechSelect sponsoring vendor partner may participate in hosting regional events. TechSelect Regional Events may be coordinated as an à la carte activity during the year (incremental funding required).
Yearly
End-User Web Presence www.techselect.ca
Dedicated vendor resource featuring one page of web content (200 words and up to three products or promotions featured) for end-users to review throughout the year. Quarterly updates available. Web page will be referenced on end-user communication initiatives and will also feature partner locator.
Yearly
Total Program Cost
Single Billing (billed at end of calendar Q1)
$12,500
Quarterly Program Cost
Billed at end of each calendar quarter
$3,125
Note: End-user marketing activities implemented through TechSelect reseller members may be open to non-sponsoring vendors. TechSelect vendors will receive priority or preferential access to these opportunities.