Tennis Europe News - Issue 107

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tenniseuropenews Issue 107 > December 2012

Next Generation Report Published The second edition of the Next Generation Report has been published by SPORTS MARKETING SURVEYS INC, in collaboration with Tennis Europe. First carried out in 2008, the study is devised to provide an insight into the tastes, influences and opinions of Europe’s top junior players. The first edition of the report proved to be an invaluable tool for manufacturers and the wider tennis industry and encompassed topics as diverse as their motives and ambitions in playing the sport to the roles of coaches, national federations, sponsors and professional players, as well consumer behaviour. Four years on, the latest study has been conducted under considerably different market circumstances, and follows a period which has seen huge advances in fields such as mobile communications, smart phones and social media, areas in which junior players are early adopters and heavy users. Over 1,700 players aged between 12 and 18 years of age took part in the survey. These players are of great interest to brands and manufacturers of tennis equipment; not only is the use of a brand’s equipment a valuable marketing

Inside this issue Tennis Xpress Launched. . . . . . . . . . . . . . . . . . . . . .2 Tennis Xpress in Denmark. . . . . . . . . . . . . . . . . . . .3 European Senior Championships Dates. . . . . . .4 Turkey invests in Professional Events. . . . . . . . . . 5 Tennis for the Visually Impaired. . . . . . . . . . . . .6 Tennis Europe Winter Cups by HEAD 12&U Preview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 In the Spotlight: Petros Chrysochos. . . . . . . . .9 Tennis Europe Junior Tour Rankings. . . . . . . . . 13 European Results. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 HEADlines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

endorsement from the most influential adult stars of the future, but popularity of particular brands or equipment types within this group can indicate wider trends among young tennis players of all levels. At a more general level, the report provides an excellent tool for existing and prospective sponsors to get know this important demographic on a deeper level. Tennis Europe has facilitated this unique research by making a one-off contact with players registered to play on the Tennis Europe Junior Tour. Several incentives were offered to participants, and the six lucky prize winners will be contacted later this week. Tennis Europe’s Chief Executive Officer Olli Mäenpää commented, “Knowing the opinions of the next generation of players, their barriers and motivations for playing tennis, and the reasons for their choices of equipment are very important tools for the sport to continue to develop.” The research brings to a close a busy year of cooperation between Tennis Europe and SPORTS MARKETING SURVEYS INC, the Official Research Partner of the organisation. Earlier in the year, the second edition of the European Tennis Report was published by Tennis Europe, a result of six months of research and data collection which produced current figures and three-year trends relating to players, clubs, courts, coaches and international tournaments from all of the European federation’s 49 member nations. For further information, or to purchase the European Tennis Report or Next Generation Report, contact Gabriela Köb or Andy Russell respectively.


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