Together W E D E V E LO P A N D P R O M OT E TENNIS IN EUROPE
Tennis Europe Sponsorship Opportunities
ABOUT TENNIS EUROPE The European Tennis Federation is comprised of 50 member nations and is the largest regional association of the sport’s governing body, the International Tennis Federation (ITF). Based in Basel, Switzerland, the organisation takes an active role in developing and promoting tennis across the continent. Over 1,200 international Junior, Professional and Senior tournaments are administered by Tennis Europe staff each year.
Tennis in Europe Europe leads the world in terms of tennis participation and performance, dominating the world rankings and the flagship international team competitions. Europe also excels in the provision of playing opportunities, with international circuits for players ranging from 12 & Under to the Over 85s. Each year, the attention of the entire sporting world focuses on Europe’s two ‘Grand Slam’ events, Roland Garros and the Wimbledon Championships. More than 25 million people play the sport each year, making tennis one of the most popular leisure activities in Europe. A healthy activity that can be enjoyed by players of all ages, tennis is equally popular between genders and can be played both indoors and outdoors, making the sport accessible all year round.
“We work in alignment with the ITF, ATP and WTA and stage more than 400 high level Junior Tennis tournaments and junior team events each year. Our flagship events, the European Junior Championships and the Junior Masters are important milestones on the road to a professional career. Tennis Europe’s competitions and conferences, plus development and educational programmes, offer our commercial partners a wide range of platforms and audiences for their products.” Thomas Hammerl Chief Executive Officer Tennis Europe
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EUROPEAN TENNIS
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PARTNERSHIP WITH TENNIS EUROPE OR I N U J
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Boost the impact of your marketing activities with our 360° partnership approach and tailor-made partnership packages.
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Tennis Europe has a wide range of competence fields that can grant your company access to key stakeholders within the European tennis industry.
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Benefits for your company
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EDUCATION
CES EN ER NF CO “Tennis Europe is a trusted partner for HEAD, not least because of their invaluable efforts to promote and develop the sport of tennis. Together, we support the next generation of tennis players and we are excited to continue this productive partnership also in the upcoming years.� Ottmar Barbian Executive Vice President / Division Manager Racquetsports HEAD
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JUNIOR TENNIS BECOME A PARTNER OF THE TENNIS EUROPE JUNIOR TOUR: THE LEADING EUROPEAN JUNIOR SPORTS PLATFORM The Tennis Europe Junior Tour is an essential stepping stone to a professional career. Almost all of today’s top players gained early international experience at these events. By becoming a partner of junior tennis, your company will gain access to over 20,000 junior players, plus coaches, parents, tournament directors, fans, spectators and volunteers. This opportunity also allows your company to invest in youth sports and provides opportunities to demonstrate your commitment to social responsibility. Together, we will create positive media coverage through a partnership which encourages fair play and a healthy lifestyle, especially amongst young people.
EVENT PORTFOLIO
INDIVIDUAL EVENTS
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TEAM EVENTS 3 events & max. 600 players
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30 venues & max. 900 players 6
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1 event & 32 players
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410 events & 20,000 players
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40 venues & max. 1200 players
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Roger Federer, Novak Djokovic, Andy Murray, Rafael Nadal, Dominic Thiem, Justine Henin, Kim Clijsters, Caroline Wozniacki, Simona Halep and Maria Sharapova, to name but a few, all played Tennis Europe Junior Tour events on their way to becoming professionals. 7
Range of Partnership Activities Presenting partner
Tennis Europe Junior Tour
Tennis Europe Junior Masters
European Junior Championships
Tennis Europe Junior Rankings
Premium partner
Tennis Europe Winter Cups
European Summer Cups Naming of the Tour Personalized branding on-site at more than 480 events in 48 European countries Direct access to over 20,000 young tennis players Brand exposure in Junior Tennis
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TOUR HOST NATIONS NATIONALITIES TOURNAMENTS VOLUNTEERS PLAYERS MATCHES BALLS SPECTATORS
JUNIOR MASTERS 1 season-ending event 8 top-ranked Tennis Europe Junior Tour players 14/16 & Under boys and girls 32 players total Date: October Venue: Monte-Carlo Country Club, Monaco Former champions: Kim Clijsters, Tommy Robredo and Rafael Nadal E
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Twelve former world #1s feature amongst the previous champions of the competition
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The largest junior team tennis competition in Europe 14/16/18 Under and Nations Challenge by HEAD (12 & Under) 1,200 players (max.) Date: July/August Venues: 40 European Venues 9
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The largest indoor team tennis competition in the world 12/14/16 & Under age categories 900 players (approx.) Date: January/February Venues: 30 European Venues
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3 events 2 best boys and girls from all 50 Tennis Europe member nations 14/16/18 & Under 600 players (max.) Date: July Venues in 2021: 14 & Under: Most (CZE) 16 & Under: Moscow (RUS) 18 & Under: Klosters (SUI)
TENNIS EUROPE WINTER CUPS
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DEVELOPMENT The aim of Tennis Europe’s development activities is to grow the game of tennis across all 50 member nations, especially in emerging markets and those with a less-developed tennis infrastructure. Together with the ITF, Tennis Europe also focuses on boosting participation across the region.
Participation Assisting in tennis development in selected under-resourced countries with the aims of boosting, promoting, coordinating and measuring junior tennis participation.
Performance Performance programs and camps with the aim of supporting the most promising young tennis talents on the path to becoming a professional tennis player. The Tennis Europe Academy in Prostejov, Czech Republic, offers training camps for elite players aged 14 and 16 & Under, led by former ATP world #5 Jiri Novak.
Equipment & Facilities Provision of tennis equipment and assisting in the construction or renovation of tennis facilities.
“Tennis Europe, along with a number of other organisations and agencies, plays an important role in promoting the game of tennis, especially at junior level. Their help, and also that of the ITF/Tennis Europe Development Programme, aided me significantly in the early stages of my junior career, setting me on the road to becoming one of the world‘s top players.” Marcos Baghdatis 2006 Australian Open finalist
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“Fostering the development of future champions is in the DNA of the Academy and the Tennis Europe Junior Tour constitutes an amazing pathway for young players. This partnership makes perfect sense and will surely bring great opportunities for the next generation.� Patrick Mouratoglou Founder and President, Mouratoglou Academy
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EDUCATION Tennis Europe also encourages young tennis players to develop their passion for learning off court, as this ability to learn will have a significant impact on their lives during their tennis career and beyond. The Tennis Europe Junior School is designed to prepare young athletes for their first steps on the pathway to becoming a professional tennis player.
In collaboration with:
These interactive sessions consist of on-site classes and events held by Tennis Europe staff at selected top tournaments, plus a complementary series of specially-created educational videos available to all Tour players. The Junior School curriculum covers a wide range of important topics, such as: Anti-Doping
Nutrition & Hydration
Tennis Integrity
Physical Wellbeing
Tennis Family
Media & Social Media
Agents & Sponsorship
Periodisation & scheduling
Safe Sport / Player Welfare
Dynamic Warm-Up and Recovery 12
Partnership Opportunities Presenting partner
Tennis Europe Junior School Programme naming rights Personalized branding on-site at School classes Product placement in School videos and at classes Direct access to over 20,000 young tennis players Brand exposure around educational topics
SENIOR TENNIS Europe is home to an extensive and successful Senior Tennis circuit, which currently consists of over 340 international events staged in 39 European countries each year. Through a partnership with Tennis Europe you can reach a wide spectrum of tennis players aged from 35 & Over to 85 & Over, competing at the biggest Senior Tennis flagship events in Europe.
Presenting partner of:
European Senior Championships
European Senior Club Championships
BEACH TENNIS Beach Tennis is a fast-growing sport, and Tennis Europe is proud to host the prestigious European Beach Tennis Championships. This unique event gathers the best beach tennis players from all 50 Tennis Europe member nations to compete for the title of European Champion and also serves as the European qualifying competition for the ITF World Beach Tennis Championships. Get on board and become a partner of this remarkable event with access to a fun-loving, active tennis community which includes many former ATP and WTA players.
Presenting partner of:
European Beach Tennis Championships
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TRAVEL & LOGISTICS Tennis Europe hosts tournaments, meetings and conferences on a regular basis throughout our 50 member nations. Executive staff and officials, players and coaches are constantly on the move. This involves tasks ranging from choosing the most convenient airline to on-site transportation services and organising accommodation. Put your company in the spotlight of the European tennis community.
Partnership Opportunities Travel and Logistics Partner of Tennis Europe and/or on-site partner during competitions, training camps, educational programs and other events and meetings organised by Tennis Europe. Special travel and logistics offers for players and their entourages. Special travel and logistics offers for Tennis Europe conference delegates, meetings, and workshop participants as well as Tennis Europe staff.
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Ken Solomon, Tennis Channel International
Herwig Straka, e|motion management
Dinara Safina, former WTA world #1
Patrick Mouratoglou (Mouratoglou Academy)
Jean-Baptiste Alliot and Andrea Traverso (UEFA)
Fergus Geekie, La Liga
CONFERENCES One of the ways to showcase your support for European tennis conferences is to take advantage of our on-site opportunities. We offer tailored event partnership packages which will raise the profile of your company. You can also choose to focus your involvement on specific events or activities, such as a welcome event, gala dinner or awards ceremony. Your company can become a presenting partner for a specific conference, or a partner of all conferences organised by Tennis Europe. Tennis Europe hosts a number of annual and biennial conferences and meetings, devised to inform, educate and share key information between representatives from all member nations.
Partnership Opportunities Presenting partner of:
Tennis Europe annual and biennial conferences Naming Rights Brand exposure beyond the conferences Networking opportunities Strategic brand exposure on-site Delegate address and presentation opportunities
TENNIS EUROPE CONFERENCES TENNIS EUROPE ANNUAL GENERAL MEETING 3 days | 120 participants – Presidents, CEOs, General Secretaries
TENNIS EUROPE TOP EXECUTIVES’ MEETING 2-3 days | 60 participants – CEOs, General Managers, Secretaries, Executive Directors
EUROPEAN COACHES’ CONFERENCE 3-4 days | 100-150 participants – Technical Directors, Davis/Fed Cup Captains, National Coaches
TENNIS EUROPE JUNIOR TOUR & PRO TENNIS CONFERENCE 2-3 days | 120 participants – Tournament Directors, organisers and National Federation staff
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EUROPEAN TENNIS TROPHY AND AWARDS Become a partner at the most prestigious European tennis awards ceremony of the year and connect your company with this unique accolade. The ceremony provides an ideal platform for you to show your support for the sport and to present your brand in front of an audience of stakeholders from Tennis Europe‘s 50 member nations. In addition, all relevant communication in the run-up to the event and throughout the year will feature your logo, ensuring that our association is not just visible at the awards ceremony. The European Tennis Trophy is an annual competition to reward member nations for their achievements throughout the year. Points are given to players and teams representing Tennis Europe’s 50 member nations according to their performances in international competitions and trophies are awarded to the best performing nations at the Tennis Europe Annual General Meeting.
The award categories are: Overall Performance Professional, Junior, Senior, Wheelchair & Beach Tennis Most Improved Nation, Best ‘B’ and ‘C’ nation Special Achievement
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Examples of Partnership Activities Presenting partner of: European Tennis Trophy Naming Rights Brand exposure beyond the prize giving ceremony Personalized gifts for winning nations Networking opportunities Opportunity to address delegates
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10 REASONS TO PARTNER WITH TENNIS EUROPE 1
Tennis is one of the most popular and traditional sports in Europe.
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Tennis can be enjoyed by players of all ages.
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Tennis is equally popular between genders.
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Tennis is played all year round, both indoors and outdoors.
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Opportunity to engage with specific target groups: players, coaches, executives, tournaments, federations...
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Tennis Europe provides an international link for your company to reach all 50 member nations.
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Benefits and exposure from around 7 million annual visits to the Tennis Europe website, plus social media audiences.
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Involvement at Tennis Europe conferences for representatives from national federations, coaches and tournament organisers.
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Tailor-made and transparent partnership packages.
10 Recognition as a supporter and promoter of a healthy lifestyle.
For further information about our Partnership programmes, please contact: Filip Kollar Manager, Marketing & Promotion +41 (0) 61 335 90 37 filipk@tenniseurope.org
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Tennis Europe Zur Gempenfluh 36 CH-4059 Basel, Switzerland Tel : +41 61 335 90 40 Website: www.tenniseurope.org E-mail: contactus@tenniseurope.org