Demographics and geographic Gucci’s demographics have encountered many changes in recent years, as the creative director Alessandro Michelle leaned he collections towards a more universal consumer, where every fashion conscious individual would want to purchase or save up for a Gucci item. Moreover, the majority of Gucci campaigns promote age and race diversity and gender equality (Burzynsky 2018). In terms of locations, there are 487 stores around the world and the website does free shipping to many locations (O’Connell 2020). 10
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