TDA
Texas Dental Journal NOVEMBER 2023 536 DR RISE’ MARTIN AWARDED TDA GOLD MEDAL FOR DISTINGUISHED SERVICE 544 YOUNG DENTISTS’ AND STUDENTS’ VOICES: USING CULTURAL SENSITIVITY IN NUTRITION TO ENHANCE ORAL HEALTH AMONG SOUTH ASIAN IMMIGRANTS SHWETHA RAMANATHAN, DDS TAYLOR W. SMITHERMAN, BSN, RN KERIN L. BURDETTE, DDS, MPH JAYNE S. REUBEN, PHD “DOPESICK” IN DENTISTRY: APPLICATIONS OF SBIRT SUBSTANCE ABUSE SCREENING FOR PATIENT-CENTERED CARE SOPHIA NICOLOSI, BS JAYME WITEK, BS, MS BEN F. WARNER, MS, DDS, MD CLEVERICK (C.D.) JOHNSON, DDS, MS GEORGE T. BRADY, DMD GARY R. PILLERS, DDS, RPH
552 ETHICS CORNER: NEGATIVE ONLINE REVIEWS AND THEIR ETHICAL IMPLICATIONS GUENTER JONKE, DMD Reprinted with permission from the Journal of the American Dental Association.
www.tda.org | November 2023
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For more information, call
800-677-8644 526 Texas Dental Journal | Vol 140 | No. 9
Anesthesia Education & Safety Foundation Two ways to register: Call us at 214-384-0796 or e-mail us at sedationce@aol.com Visit us on the web: www.sedationce.com
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OUR GOAL: To teach safe and effective anesthesia techniques and management of medical emergencies in an understandable manner. WHO WE ARE: We are licensed and practicing dentists in Texas who understand your needs, having provided anesthesia continuing education courses for 34 years. The new anesthesia guidelines were recently approved by the Texas State Board of Dental Examiners. As practicing dental anesthesiologists and educators, we have established continuing education programs to meet these needs.
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New TSBDE requirement of Pain Management Two programs available (satisfies rules 104.1 and 111.1) Live Webcast (counts as in-class CE) or Online (at your convenience)
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Use and Abuse of Prescription Medications and Provider Prescription Program Fulfills rules 104.1 and 111.1
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WEBCASTING and ONLINE RENEWALS AVAILABLE! Live and archived webcasting to your computer in the comfort of your home. Here are the distinct advantages of the webcast (contact us at 214-384-0796 to see which courses are available for webcast): 1. You can receive continuing education credit for simultaneous live lecture CE hours. 2. There is no need to travel to the program location. You can stay at home or in your office to view and listen to the course. 3. There may be a post-test after the online course concludes, so you will receive immediate CE credit for attendance 4. With the webcast, you can enjoy real-time interaction with the course instructor, utilizing a question and answer format
OUR MISSION STATEMENT: To provide affordable, quality anesthesia education with knowledgeable and experienced instructors, both in a clinical and academic manner while being a valuable resource to the practitioner after the programs. Courses are designed to meet the needs of the dental profession at all levels. Our continuing education programs fulfill the TSBDE Rule 110 practitioner requirement in the process to obtain selected Sedation permits.
AGD Codes for all programs: 341 Anesthesia & Pain Control; 342 Conscious Sedation; 343 Oral Sedation This is only a partial listing of sedation courses. Please consult our www.sedationce.com for updates and new programs.
Two ways to Register: e-mail us at sedationce@aol.com or call us at 214-384-0796 www.tda.org | November 2023
527
Editorial Staff
contents FEATURES
HIGHLIGHTS
536 DR RISE’ MARTIN AWARDED TDA GOLD MEDAL FOR DISTINGUISHED SERVICE
532
544 YOUNG DENTISTS’ AND STUDENTS’ VOICES: Using Cultural Sensitivity in Nutrition to Enhance Oral Health Among South Asian Immigrants
534
Kerin L. Burdette, DDS, MPH Jayne S. Reuben, PhD
TDA Grant Availability
Juliana Robledo, DDS, Associate Editor Nicole Scott, Managing Editor Barbara Donovan, Art Director Lee Ann Johnson, CAE, Director of Member Services
Editorial Advisory Board Ronald C. Auvenshine, DDS, PhD Barry K. Bartee, DDS, MD Patricia L. Blanton, DDS, PhD William C. Bone, DDS Phillip M. Campbell, DDS, MSD
556
Oral and Maxillofacial Pathology: Case of the Month
Michaell A. Huber, DDS Arthur H. Jeske, DMD, PhD Larry D. Jones, DDS Paul A. Kennedy, Jr., DDS, MS Scott R. Makins, DDS, MS
558
562
Oral and Maxillofacial Pathology: Case of the Month Diagnosis and Management Value for Your Profession: What You Should Know About Dental Membership Plans
Shwetha Ramanathan, DDS Taylor W. Smitherman, BSN, RN
Official Call for Nominations
Jacqueline M. Plemons, DDS, MS, Editor
Daniel Perez, DDS William F. Wathen, DMD Robert C. White, DDS Leighton A. Wier, DDS Douglas B. Willingham, DDS
The Texas Dental Journal is a peer-reviewed publication. Established February 1883 • Vol 140 | No. 9 Texas Dental Association
564 570
Classifieds Index to Advertisers
“Dopesick” in Dentistry: Applications of SBIRT Substance-Abuse Screening for PatientCentered Care
1946 S IH-35 Ste 400, Austin, TX 78704-3698 Phone: 512-443-3675 • FAX: 512-443-3031 Email: tda@tda.org • Website: www.tda.org Texas Dental Journal (ISSN 0040-4284) is published monthly except January-February and August-September, which are combined issues, by the Texas Dental Association, 1946 S IH-35, Austin, TX, 78704-3698, 512-443-3675. PeriodicalsPostage Paid at Austin, Texas and at additional mailing offices. POSTMASTER: Send address changes to TEXAS DENTAL JOURNAL, 1946 S IH 35 Ste 400, Austin, TX 78704. Copyright 2023 Texas Dental Association. All rights reserved. Annual subscriptions: Texas Dental Association members $17. Instate ADA Affiliated $49.50 + tax, Out-of-state ADA Affiliated $49.50. In-state Non-ADA Affiliated $82.50 + tax, Out-of-state Non-ADA Affiliated $82.50. Single issue price: $6 ADA Affiliated, $17 Non-ADA
Sophia Nicolosi, BS
Affiliated. For in-state orders, add 8.25% sales tax.
Jayme Witek, BS, MS
membership of the society are solicited. Electronic submissions
Contributions: Manuscripts and news items of interest to the
Ben F. Warner, Ms, DDS, MD
are required. Manuscripts should be typewritten, double spaced,
Cleverick (C.D.) Johnson, DDS, MS
please refer to the Instructions for Contributors statement included
George T. Brady, DMD Gary R. Pillers, DDS, RPh
and the original copy should be submitted. For more information, in the online September Annual Membership Directory or on the TDA website: tda.org. All statements of opinion and of supposed facts are published on authority of the writer under whose name they appear and are not to be regarded as the views of the Texas Dental Association, unless such statements have been adopted by
552 ETHICS CORNER: Negative Online Reviews and Their Ethical Implications Guenter Jonke, DMD Reprinted with permission from the Journal of the American Dental Association.
528 Texas Dental Journal | Vol 140 | No. 9
the Association. Articles are accepted with the understanding that they have not been published previously. Authors must disclose any financial or other interests they may have in products or services described in their articles. Advertisements: Publication of advertisements in this journal does not constitute a guarantee or endorsement by the Association of the quality of value of such product or of the claims made.
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GD-4245809-110123
Board of Directors Texas Dental Association PRESIDENT Cody C. Graves, DDS 325-648-2251, drc@centex.net PRESIDENT-ELECT Georganne P. McCandless, DDS 281-516-2700, gmccandl@yahoo.com PAST PRESIDENT Duc “Duke” M. Ho, DDS 281-395-2112, ducmho@sbcglobal.net VICE PRESIDENT, SOUTHWEST Richard M. Potter, DDS 210-673-9051, rnpotter@att.net
JKJ Pathology Oral Pathology Laboratory
John E Kacher, DDS ¥ Available for consultation by phone or
VICE PRESIDENT, NORTHWEST Summer Ketron Roark, DDS 806-793-3556, summerketron@gmail.com VICE PRESIDENT, NORTHEAST Jodi D. Danna, DDS 972-377-7800, jodidds1@gmail.com VICE PRESIDENT, SOUTHEAST Shailee J. Gupta, DDS 512-879-6225, sgupta@stdavidsfoundation.org SENIOR DIRECTOR, SOUTHWEST Krystelle Anaya, DDS 915-855-1000, krystelle.barrera@gmail.com
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Protecting your patients, limiting your liability
SENIOR DIRECTOR, NORTHWEST Stephen A. Sperry, DDS 806-794-8124, stephenasperry@gmail.com SENIOR DIRECTOR, NORTHEAST Mark A. Camp, DDS 903-757-8890, macamp1970@yahoo.com SENIOR DIRECTOR, SOUTHEAST Laji J. James, DDS 281-870-9270, lajijames@yahoo.com DIRECTOR, SOUTHWEST Melissa Uriegas, DDS 956-369-9235, meluriegas@gmail.com DIRECTOR, NORTHWEST Adam S. Awtrey, DDS 314-503-4457, awtrey.adam@gmail.com DIRECTOR, NORTHEAST Drew M. Vanderbrook, DDS 214-821-5200, vanderbrookdds@gmail.com DIRECTOR, SOUTHEAST Matthew J. Heck, DDS 210-393-6606, matthewjheckdds@gmail.com SECRETARY-TREASURER* Carmen P. Smith, DDS 214-503-6776, drprincele@gmail.com SPEAKER OF THE HOUSE* John W. Baucum III, DDS 361-855-3900, jbaucum3@gmail.com PARLIAMENTARIAN** Glen D. Hall, DDS 325-698-7560, abdent78@gmail.com EDITOR** Jacqueline M. Plemons, DDS, MS 214-369-8585, drplemons@yahoo.com LEGAL COUNSEL Carl R. Galant *Non-voting member **Non-voting
530 Texas Dental Journal | Vol 140 | No. 9
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OFFICIAL CALL FOR NOMINATIONS OFFICIAL CALL FOR CANDIDACY ANNOUNCEMENTS AND SUBSEQUENT NOMINATIONS: SPEAKER OF THE HOUSE, SECRETARY-TREASURER, AND EDITOR OFFICIAL CALL FOR SPEAKER OF THE HOUSE CANDIDACY ANNOUNCEMENTS AND SUBSEQUENT NOMINATIONS
6.
To appoint members of reference committees in consultation with the president, president-elect, and the immediate past president by the Board of Directors’ first meeting of the calendar year.
7.
To notify the divisional officers and the Committee on Credentials, Rules and Order, prior to the annual session,
Candidacy announcements for the statewide elective office
the number of delegates and alternates necessary to
of Texas Dental Association (TDA) Speaker of the House may
constitute a quorum.
be submitted to TDA Secretary-Treasurer Dr Carmen P Smith
8.
To meet with the divisional officers prior to the meeting
for the upcoming 2024 House elections. Only an active, life,
of the divisional caucuses at the annual session to review
or retired member in good standing of this Association shall
the Rules for Caucus Procedures, Nominations, And
be eligible. A curriculum vitae (CV) must be submitted, and
Elections.
the candidate will also have to sign a conflict of interest statement. Nominations are in order at the first meeting of the House of Delegates and remain open until the close of
9.
To appoint a parliamentarian pro tem, should it become necessary for the parliamentarian to be absent during a session of the House of Delegates.
the second meeting of the House of Delegates; however,
10. To serve as presiding officer of the TDA Candidates
announcements of candidacy should be made as early as
Forum, unless the Speaker is in a contested race, at
possible so that membership eligibility may be verified. To
which time the Speaker Pro-tem will preside.
become a nominee, a delegate must place the name of the candidate in nomination at the first meeting of the House
11. To be a certified parliamentarian or be in the process of certification
of Delegates. Please see the Manual on Caucus, Campaigns, Nominations and Elections at tda.org for full details.
Candidacy announcements are to be mailed to TDA Secretary-Treasurer Dr Carmen P Smith, Texas Dental
Duties of the Speaker of the House are enumerated in the
Association, 1946 S IH-35 Ste 400, Austin, Texas 78704; or,
Bylaws and include the following (excerpt):
emailed to TDA Executive Director Linda Brady: lbrady@
1.
tda.org.
To serve as an ex-officio member of the Board of Directors without vote or the privilege of proposing
2.
resolutions.
(See TDA Bylaws, Chapter IV, House of Delegates—Sections
To serve as an ex-officio member of the Executive
100 (Officers), 110A (Duties), 150C(3), 150D, Chapter V, Board
Committee without vote or the privilege of proposing
of Directors—Sections 10 (Composition); TDA House Manual;
resolutions.
Speaker Manual).
3.
To preside at all meetings of the House of Delegates.
4.
To determine the order of business for all meetings, subject to the approval of the House of Delegates, in accordance with Section 140B of this chapter.
5.
To appoint tellers to assist him/her in determining the result of any action taken by vote.
532 Texas Dental Journal | Vol 140 | No. 9
OFFICIAL CALL FOR SECRETARY-TREASURER CANDIDACY ANNOUNCEMENTS AND SUBSEQUENT NOMINATIONS
Candidacy announcements are to be mailed to TDA
Candidacy announcements for the statewide elective office
70A-B (Notice and Publication-Official Call & Publication of
of Texas Dental Association (TDA) Secretary-Treasurer may be submitted to TDA Secretary-Treasurer Dr Carmen P Smith for the upcoming 2024 House elections. Only an active, life, or retired member in good standing of this Association shall be eligible. A curriculum vitae (CV) must be submitted, and the candidate will also have to sign a conflict of interest
Secretary-Treasurer Dr Carmen P Smith, Texas Dental Association, 1946 S IH-35 Ste 400, Austin, Texas 78704; or, emailed to TDA Executive Director Linda Brady: lbrady@ tda.org. (Ref. TDA Bylaws, Chapter IV, House of Delegates—Sections Actions, 110B (Duties); Chapter V, Board of Directors—Sections 10 (Composition), 80B (Officers-Secretary); Chapter VI, Elective Officers—Section 90G (Duties); Chapter VIII, Fifteenth Trustee District American Dental Association Delegates and Alternate Delegates—Section 80 (Delegation Secretary); Board Manual; Secretary-Treasurer Manual).
statement. Nominations are in order at the first meeting of the House of Delegates and remain open until the close of nominations at the end of the second meeting of the House of Delegates; however, announcements of candidacy should be made as early as possible so that membership eligibility can be verified. To become a nominee, a delegate must place the name of the candidate in nomination at the first meeting
OFFICIAL CALL FOR EDITOR CANDIDACY ANNOUNCEMENTS AND SUBSEQUENT NOMINATIONS
of the House of Delegates. Please see the Manual on Caucus, Campaigns, Nominations and Elections at tda.org for full
Candidacy announcements for the statewide elective office
details.
of Texas Dental Association (TDA) Editor may be submitted to TDA Secretary-Treasurer Dr Carmen P Smith for the
Duties of the TDA Secretary-Treasurer are enumerated in the
upcoming 2024 House elections. Only an active, life, or
Bylaws and include the following (excerpt):
retired member in good standing of this Association shall
1.
To serve without vote as member of the Board of
be eligible. A curriculum vitae (CV) must be submitted, and
Directors and the House of Delegates.
the candidate will also have to sign a conflict of interest
2.
To serve without vote as chair of the Budget Committee.
statement. Nominations are in order at the first meeting of
3.
To examine the income and expenses of this Association
the House of Delegates and remain open until the close of
and report at each meeting of the Board of Directors.
nominations at the end of the second meeting of the House
To ensure that the minutes of the House of Delegates
of Delegates; however, announcements of candidacy should
and the Board of Directors be maintained.
be made as early as possible so that membership eligibility
To be responsible and perform such other duties as shall
can be verified. To become a nominee, a delegate must place
be specified by the Board of Directors and the Bylaws.
the name of the candidate in nomination at the first meeting
4. 5.
of the House of Delegates. Please see the Manual on Caucus, Other duties as Secretary include the following:
Campaigns, Nominations and Elections at tda.org for full
•
details.
Serve as recording officer and custodian of the records of the House of Delegates and the Board of Directors. Serve as secretary to the Executive Committee, without
Duties of the editor are enumerated in the Bylaws and include
the right to vote.
the following (excerpt):
•
Serve as secretary to the House of Delegates.
1.
•
Serve as the secretary of the American Dental Association
the Association and exercise full editorial control over
Fifteenth Trustee District Delegation.
such publications, subject only to policies established by
•
To be editor-in-chief of all journals and publications of
the House of Delegates, Board of Directors, and these Bylaws and provided such content is not in conflict with
www.tda.org | November 2023
533
or contrary to the TDA’s established policies, legislative agenda, or advocacy efforts. 2.
To control the selection of scientific material published in the Journal. The
TEXAS DENTAL ASSOCIATION NOTICE OF GRANT AVAILABILITY 501(C)(3) NONPROFIT DENTAL ORGANIZATIONS
editor may appoint associate editors, with the concurrence of the Board
The Texas Dental Association (TDA) announces availability
of Directors, to gather and/or review
of financial assistance for qualifying 501(c)(3) non-profit
material for publication. Such associate
organizations affiliated with dentistry. The monies are derived
editors shall serve as long as the editor deems necessary; but never longer than the term of the editor. 3.
from TDA Relief Fund interest income earned over the 2023 fiscal year. Grantees will be determined by the TDA Board of Directors.
To attend all open meetings of the Board of Directors and the House of
Eligibility: Grantees must be 501(c)(3) non-profit organizations
Delegates of this association, and the
affiliated with dentistry.
annual session of the American Dental Association. 4.
To hold no other office in this association or the American Dental Association while serving as editor, except the editor may be elected as delegate or alternate delegate to the
5.
Application: Letters of interest detailing the proposed project(s), including a budget, should be mailed to: TDA Board of Directors C/O Mr Terry Cornwell
ADA House of Delegates from his/her
1946 S. IH 35, Ste. 400
respective division.
Austin, TX 78704
To cooperate with his/her successor upon termination of the Editor’s term
Deadline: Letters of Interest must be postmarked or emailed
of office.
(tcornwell@tda.org) no later than January 31, 2024.
Candidacy announcements are to be mailed to TDA Secretary-Treasurer Dr Carmen P Smith, Texas Dental Association, 1946 S IH-35 Ste 400,
Approval: All letters of Interest will be reviewed by the TDA Relief Committee and considered by the TDA Board of Directors.
Austin, Texas 78704; or, emailed to TDA
Notification: All recipients will be notified in writing on or before
Executive Director Linda Brady: lbrady@
May 15, 2024.
tda.org.
Previous Recipients: In 2023, grants totaling $14,200 were (Ref. TDA Bylaws, Chapter VI, Elective Officers—Section 90I (Duties); Policy Manual).
awarded to the following organizations in Texas for charitable patient care: Capital Area Dental Foundation (Austin), The Family Place (Dallas), Greater Killeen Community Clinic (Killeen), Network of Community Ministries (Richardson), Rotary Club of Grand Prairie Saving Smiles Program (Grand Prairie), and San Jose Clinic (Houston). For more information, please contact Mr Terry Cornwell, TDA Governance Manager, 512-443-3675, Ext. 146, or email tcornwell@tda.org.
534 Texas Dental Journal | Vol 140 | No. 9
Terry Watson, D.D.S.
Jeremy Brown, J.D.
Frank Brown, J.D., LL.M.
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469-222-3200 www.tda.org | November 2023
535
536 Texas Dental Journal | Vol 140 | No. 9
Dr Risé L Martin, 2023 recipient of the Gold Medal Award, is presented by 2022-23 TDA President Dr Duc “Duke” M. Ho.
Dr Rise’ Martin Awarded TDA Gold Medal for Distinguished Service The Texas Dental Association awarded Dr Rise’ Martin of Lakehills with the TDA Gold Medal for Distinguished Service at the TDA House of Delegates in San Antonio in May 2023. She says receiving the association’s highest honor was a surprise and her proudest moment as a dentist. “Receiving the Gold Medal is such an honor to be considered, let alone the recipient. I am humbled and honored to be presented with this award!” Dr Martin says she is delighted to be among the small group of dentists who have received the Gold Medal. As a dentist, she has had the opportunity to help others, and she has always tried to pay it forward, professionally and personally. She was born in Indianapolis, Indiana, in 1953. Her father was a life insurance representative, and her mother was a homemaker. They divorced when Dr Martin was 6 years old, and she lived with her mother and stepfather, who was an engineer.
www.tda.org | November 2023
537
Pictured is Dr Martin’s family houseboat in 1960.
“He designed and developed weird stuff like the concept of a vacuum in the wall,” she says, explaining how he designed and built a 3-story houseboat in Madison, Indiana, on the Ohio River. “Once it was completed, we sailed to the Mississippi River and down to New Orleans. Several employees lived on board as well. I felt like Huckleberry Finn!” she recalls, fishing and swimming down the river. “Every day was such an adventure. Mom homeschooled me until we settled in Madisonville, Louisiana, where my stepfather, Jim, built a shop to perfect his creations and manage his manufacturing business.” When Dr Martin was 14, her mother took her to the dentist. “My maxillary canines were so crooked and flared buccally that my upper lip stuck above the teeth when I smiled,” Dr Martin says. “Thankfully, she decided it was time to correct this situation.” Tragically, her mother died in a car accident a week after that dentist visit. “My life changed drastically. I had to relocate to Indiana with my father and his new family,” she says. “Fortunately, I was able to complete my orthodontic treatment.” Dr Martin poured herself into school sports, speech/debate, Student Council, pep squad, and was named senior class treasurer. She graduated Magna Cum Laude in 1971. She was even recognized and placed on her high school’s Alumni Wall of Fame in 2007. When she was 16, Dr Martin’s love for dentistry began to flourish as she became an assistant for their family dentist. “It was a busy practice, and I picked up extra hours in the evenings assisting a part-time oral surgeon. My bosses were great mentors and
538 Texas Dental Journal | Vol 140 | No. 9
encouraged me to pursue the profession even though it was male dominant at that time.” She continued to dental school at the University of Texas Health Science Center in San Antonio, and she joined an organization called the American Association of Women Dentists, which was forming dental chapters around the US. “I joined with several other students and faculty to form the Texas Chapter of AAWD. We realized that with more women entering the dental profession, we wanted and needed women in leadership positions. We also needed an avenue to vocalize our input to dental manufacturers.” It was 1984, and HIV/Aids was a world-wide epidemic. Scientific studies were emerging that linked saliva to transmission.1 Dentistry was adapting to this new threat. “Gloves were mandated but needed to be offered in smaller sizes to properly fit. Imagine performing an endodontic procedure with a half inch of your glove extending beyond your fingers,” recalls Dr Martin. “Scrubs became the preferred attire. Ladies wanted to look professional yet compliant, so we asked for fitted options with style.” She says many instruments were manufactured for the stature of a 6-foot man with a complementing hand size. “We approached the dental representatives and offered suggestions,” she says. “They encouraged me to do research, interview others, and provide feedback to instill changes. Eventually, we had a seat at the table with the manufacturers.” Mentoring other young women became a new goal for Dr Martin, who has twin daughters, Jenny and Darcy, who are 46, and 2 stepdaughters, Denise and Darla, 62 and 57, respectively. “You are never too old to set another goal or to dream a new
“Gloves were mandated but needed to be offered in smaller sizes to properly fit. Imagine performing an endodontic procedure with a half inch of your glove extending beyond your fingers,” recalls Dr Martin.
dream. Most leaders at the TDA and ADA were men.”
Dr Martin joined her family in Destin, Florida, to celebrate her 70th birthday.
www.tda.org | November 2023
539
Being a female dentist in a male-
mission trips she has taken since the
profession. Two of her grandsons
dominated industry was challenging.
1980s, many of which she implemented
accompanied her last year on a
“I would be asked, ’Why do you
as part-time faculty at UTHSCSA Dental
charitable mission, and she says it was
feel the need to have an American
School.
one of the highlights of her professional experiences.
Association of Women Dentists?’ I would reply, ‘The TDA depicts the male
“The mission trips were coordinated by
dentist association.’ It was time for a
the Christian Medical Dental Association
She and Sam serve their church and
more inclusive representation of the
(CMDA) of which I have been a member
encourage members to pay it forward.
membership. Proudly today, the TDA
since inception in San Antonio. My
“I volunteer for Emmaus Walk spiritual
portrays the faces of all dentists, not
charitable dental license allows me
retreats to embolden others how to be
because of me, but perhaps because I
to continue to volunteer with Texas
the hands and feet of Jesus in their daily
was bold enough to talk about it years
Missions of Mercy, the Refuge Clinic,
lives. Among the things you can share
prior.”
Smiles for Hope, and other CMDA trips,”
and keep are your word, smile, and
she explains.
grateful heart.”
to roles at ADA, TDA, and San Antonio
Dr Martin currently maintains adjunct
With a grateful heart, she and Sam
Distrist Dental Society over the 35
faculty status at UT Health San Antonio
enjoy their relaxed life on Medina Lake.
years she practiced dentistry, retiring in
to mentor dental students and allow
“Small communities are more charming
2020. Perhaps most rewarding are the
them the opportunity to serve our
and personal than metropolis lifestyles.”
Dr Martin’s natural leadership led her
Dr Martin and her grandsons Jack and Cole volunteered together at a Texas Mission of Mercy.
540 Texas Dental Journal | Vol 140 | No. 9
Dr Martin is surrounded by her San Antonio District Dental Society family after winning the TDA Gold Medal for Distinguished Service in May 2023. They have 16 grandchildren and 13 great grandchildren with another on the
About the Gold Medal Presentation
way. Life is good for Dr Martin, the 27th
Owing to its stature, the TDA president
recipient of the esteemed Gold Medal
presents the award before the House of
for Distinguished Service.
Delegates. The name of the recipient is not revealed to anyone, including the recipient,
“When your own children mature into
until the actual presentation takes place.
successful professionals and leaders
The Awards Committee works behind the
in their business, you know you
scenes with the recipient’s family members
have succeeded. My daughters have
to make sure they are in attendance without
thanked me for being a great mentor
alerting the recipient. In 2006 the TDA
by setting high goals. Then when you
commissioned nationally-renowned Texas
instill confidence in your grandchildren
artist Ronadró to design a unique award
to accompany you on dental mission
piece to represent the Association. The
trips, it is exciting to see new leaders
result is a beautiful, bronze relief depicting
developing. Life is about what you can
a dentist caring for a patient. This sculpture was adopted for the Gold Medal award in
do to make the world better.”
2008. Inset into the shadowbox are custom designed medallions: the TDA seal and the gold medal.
References. 1.
Altman, Lawrence K. AIDS Studies Hint Saliva May Transmit Infection. New York Times, Section C, Page 1, October 9, 1984 [cited online November 13, 2023].
About the Past Recipients To date, there have been 26 previous recipients of the Gold Medal: Drs John D. Wilbanks, Michael D. Vaclav, O.V. Cartwright, H.M. “Mit” Sorrels, Jack H. Harris, James E. Bauerle,
Available from: URL: https://www.nytimes.
Robert V. Walker, Frank K. Eggleston, Robert M. Anderton, Rene M. Rosas, Richard M.
com/1984/10/09/science/aids-studies-hint-
Smith, Sam W. Rogers Jr, Stephen F. Schwartz, John S. Findley, S. Jerry Long, Patricia L.
saliva-may-transmit-infection.html
Blanton, Paul E. Stubbs, Richard C. Black, Michael L. Stuart, Hilton Israelson, Thomas Harrison, J. Preston Coleman, Larry W. Spradley, Rita M. Cammarata, John Purdy, and Jacqueline M. Plemons. By the judgment of their colleagues, they represent the best of the TDA; dentists who have dedicated their lives to the Association and profession, and have advanced both through their commitment, strength, and vision.
www.tda.org | November 2023
541
PROTECT THE VALUE of Your Practice Practice owners should always have an up-to-date Practice Valuation,
o get started on your practice valuation, give us a call at:
meaning a professional appraisal that has been completed or updated in the past 12 months. Besides helping you set a listing price when you are ready to sell your practice, ractice aluations are needed to:
866-335-2947 or scan the Q code to schedule a complimentary consultation.
• Evaluate what factors are affecting the value of your practice • Write a Letter of Instruction (LOI) • Apply for financing • Form merger/partnership agreements Henry chein Dental ractice ransitions valuation considers both tangible and intangible assets o of the practice and can provide the many key factors that influence the practice’s value.
n
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C C n nB
© 2023 Henry chein, nc. o copying without permission. ot responsible for typographical errors. 23
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Practice Sales & Purchases Over $3.2 Billion
542 Texas Dental Journal | Vol 140 | No. 9
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www.tda.org | November 2023
543
Young Dentists’ and Students’ Voices
Using Cultural Sensitivity in Nutrition to Enhance Oral Health Among South Asian Immigrants Shwetha Ramanathan, DDS Taylor W. Smitherman, BSN RN Kerin L. Burdette, DDS, MPH Jayne S. Reuben, PhD Dental caries and periodontal disease are largely preventable oral health issues with the proper patient education, adherence, behavioral modification, and access to care. Understanding the nuances of different diets and cultural practices will allow practitioners to provide more accurate diagnoses and treatments for their patients. Like many members of the Indian community, my parents’ utilization of preventative oral healthcare was limited because of treatment cost as well as distrust in dentists. These factors may help explain why periodontal disease affects 90-95% of the population in India and dental caries affects 60-80% of the children.1,2 Roughly 5.4 million South Asians live in the United States today, so it is important for dentists to understand diverse cultural practices and for dentistry to remain accessible to those of different backgrounds.3 Diet and nutrition affect the health of the oral tissues as the consumption of sugars has been linked to an increased risk of dental caries.4 When sugary food or drink is consumed, oral bacteria produce acids that weaken the tooth enamel eventually forming a cavity.5 The acid that is formed by these bacteria can inhibit protective biofilm formation.5 As a result, plaque and calculus begin to form, causing gingival inflammation or potential periodontal disease.5 Educating patients about diet and nutrition in the
544 Texas Dental Journal | Vol 140 | No. 9
dental setting can help foster an
Lack of dietary diversity is a root cause
and other additives, appear to have
understanding of the larger connection
for many systemic health issues found
higher levels of nicotine, tar, and carbon
between oral and overall health.
in the South Asian population.9 South
monoxide than cigarettes that are
Asians consume refined carbohydrates,
mass-produced in the US.14 Yet, these
Children and young adults who
starchy vegetables and processed foods
cigarettes are distributed to consumers
immigrate to the United States tend
in excess amounts but lack sufficient
without any mention of their link with
to transition more readily into the
protein, fruits, and vegetables.10 Refined
increased risk of oral cancer.15,16
highly processed US diet even though
carbohydrates should be consumed in
traditional Indian dietary practices are
moderation for healthier alternatives
These culturally-specific behaviors
similar to the healthier Mediterranean
such as fruits, vegetables, and protein.
and diets may adversely impact oral
and DASH diets. These well-established
Most cultural diets can be easily
and even overall health outcomes.
diets have been proven to reduce to
adapted to follow the Mediterranean
This is significant because poor oral
the risk of cardiovascular disease,
and DASH diets by emphasizing
health has been correlated with
hypertension and improve cognitive
plant-based eating and limiting ultra-
increased risk of cardiovascular disease,
health by focusing on vegetables, fruits,
processed foods and meats.11 Table
endocarditis, diabetes, pneumonia and
whole grains and moderate intake of
1.1 displays examples of foods from
even pregnancy complications.17 This
fish, poultry, and beans.6,7
different nutritional groups that are
relationship is illustrated by evidence
found in the South Asian diet.
that suggests that people with poorly controlled diabetes are at higher
“Thali”, a cultural practice in the traditional South Asian diet, also
Other lesser-known dietary
risk of periodontitis.18 South-Asians
emphasizes combinations of grains,
components, like betel leaf and bidis,
appear to have the highest prevalence
lentils, vegetables, dairy, spices,
play an important role in Indian
of diabetes among all immigrant
prebiotics, and probiotics.8 Evidence
culture. Betel leaf, a smokeless tobacco
populations; therefore, it is notable that
suggests that this form of eating
commonly used in India, is wrapped
50% also suffer from periodontitis.19,20
contains the necessary food groups for
around a mixture of crushed areca nut
These chronic health conditions and
diverse, well-balanced, nutrient-dense
and spices before being placed in the
their management can pose risks to
meals that improve glycemic control
mouth between the gum and cheek.12
oral health. Many commonly used
and overall health. Practitioners could
The chronic habit of chewing of betel
medications for these conditions may
encourage and educate patients on the
leaf can result in progressive fibrosis in
also cause xerostomia which increases
importance of continuing their cultural
submucosal tissue, a condition that has
the likelihood of the patient developing
diets or to model their nutrition after
the potential for malignancy.13 Bidis,
gingivitis, periodontitis, and rampant
the Mediterranean and DASH diets.
hand-rolled cigarettes containing cloves
caries.
8
Table 1. Examples of Foods found in the South Asian Diet Carbohydrates
Refined: white rice, white flour, sugars Examples: Idli, paratha, halwa, gulab jamun Unrefined: whole wheat, brown rice, bajra, sorghum, barley Examples: Whole-wheat chapati, quinoa upma
Fats
Saturated: animal fat, coconut oil, palm oil, ghee Unsaturated: nuts, olive oil, skim-milk, vegetable oils
Proteins
Lentils, legumes, beans, cheeses, milk Examples: Daal, rajma, chana masala, paneer, dahi
Fiber
Lentils, whole grains, barley, nuts, moringa leaves, cucumber, banana
www.tda.org | November 2023
545
However, these issues are not unique to
and oral diagnosis appointments. The
the South Asian community; therefore,
incorporation of more medical primary
using an interprofessional approach
care and culturally sensitive approaches
to improve the cultural competency
in dentistry will allow patients to
of healthcare providers can have a
appreciate the bidirectional relationship
reciprocal effect on the oral and overall
between their oral and overall health.
health outcomes of patients. Collecting and routinely updating patient nutrition thorough health and social history is crucial for providing pertinent treatment Hence, it is important to train providers to be aware that foods included in specific cultural practices and diets may
2.
3.
possess unique oral health risks. There is not enough time in any curriculum to cover foods from every
4.
culture. However, there is sufficient time to train future practitioners to ask the right questions to uncover distinct dietary practices that can impact patient health. Because it is recommended
5.
to visit the dentist biannually in comparison to the annual physician visit, the dentist may have opportunities to educate patients on the importance
6.
of oral health and its impact on overall health. When more patients trust that the provider is acknowledging their unique circumstances, these improved relationships can lead to better patient
7.
self-efficacy, outcomes, and healthier communities. Tables 2 and 3 lists strategies that can be employed during dental visits to gain a complete overview
8.
of the patient’s health. Recognizing our own unfamiliarity as healthcare providers and asking our patients targeted follow-up questions is an easy-to-implement first step for a more comprehensive health history. Furthermore, the perspectives of health professionals in and from these marginalized communities will allow us to design better questionnaires that can be deployed at screening
11.
References 1.
and diet information as part of a
recommendations to our patients.
10.
9.
Batra, M., Gupta, S., & Erbas, B. (2019). Oral health Beliefs, attitudes, and practices of South Asian Migrants: A systematic review. International Journal of Environmental Research and Public Health, 16(11), 1952. https://doi.org/10.3390/ijerph16111952 Sharma, R. (2000). India launches oral health strategy. BMJ : British Medical Journal, 320, 1030. Demographic Information . SAALT. (n.d.). Retrieved October 14, 2021, from https://saalt.org/southasians-in-the-us/demographicinformation/#:~:text=Nearly%205.4%20 million%20South%20Asians%20live%20 in%20the%20United%20States. Moynihan, P. (2016, January 15). Sugars and dental caries: Evidence for setting a recommended threshold for intake. Advances in nutrition (Bethesda, Md.). Retrieved January 17, 2023, from https:// www.ncbi.nlm.nih.gov/pmc/articles/ PMC4717883/ Centers for Disease Control and Prevention. (2013, July 10). Periodontal disease. Centers for Disease Control and Prevention. Retrieved January 17, 2023, from https://www.cdc.gov/oralhealth/ conditions/periodontal-disease.html Davis, C., Bryan, J., Hodgson, J., & Murphy, K. (2015, November 5). Definition of the Mediterranean diet; a literature review. Nutrients. Retrieved August 23, 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/ PMC4663587/ Mayo Foundation for Medical Education and Research. (2021, June 25). How to make the Dash Diet Work For you. Mayo Clinic. Retrieved August 23, 2022, from https://www.mayoclinic.org/healthylifestyle/nutrition-and-healthy-eating/indepth/dash-diet/art-20048456 Salis S;Virmani A;Priyambada L;Mohan M;Hansda K;Beaufort C; (n.d.). ‘old is gold’: How traditional Indian dietary practices can support pediatric diabetes management. Nutrients. Retrieved August 23, 2022, from https://pubmed.ncbi.nlm. nih.gov/34959978/ Kapoor D;Iqbal R;Singh K;Jaacks LM;Shivashankar R;Sudha V;Anjana RM;Kadir M;Mohan V;Ali MK;Narayan KM;Tandon N;Prabhakaran D;Merchant AT; (n.d.). Association of dietary patterns and dietary diversity with cardiometabolic disease risk factors among adults in South Asia: The carrs study. Asia Pacific journal of clinical nutrition. Retrieved August 23, 2022, from https://pubmed.ncbi.nlm.nih. gov/30485933/
546 Texas Dental Journal | Vol 140 | No. 9
12.
13.
14.
15.
16.
17.
18.
19.
20.
Sharma, M., Kishore, A., Roy, D., & Joshi, K. (2020, May 29). A comparison of the Indian diet with the EAT-lancet reference diet. BMC public health. Retrieved August 23, 2022, from https://www.ncbi.nlm.nih.gov/ pmc/articles/PMC7260780/ Martínez Steele E;Baraldi LG;Louzada ML;Moubarac JC;Mozaffarian D;Monteiro CA; (n.d.). Ultra-processed foods and added sugars in the US diet: Evidence from a nationally representative cross-sectional study. BMJ open. Retrieved August 23, 2022, from https://pubmed.ncbi.nlm.nih. gov/26962035/ NCI Dictionary of Cancer terms. National Cancer Institute. (n.d.). Retrieved December 23, 2021, from https://www. cancer.gov/publications/dictionaries/ cancer-terms/def/betel-quid-with-tobacco Niaz K;Maqbool F;Khan F;Bahadar H;Ismail Hassan F;Abdollahi M; (n.d.). Smokeless tobacco ( paan and gutkha) consumption, prevalence, and contribution to oral cancer. Epidemiology and health. Retrieved December 23, 2021, from https://pubmed. ncbi.nlm.nih.gov/28292008/ Centers for Disease Control and Prevention. (2018, January 17). Bidis and Kreteks. Centers for Disease Control and Prevention. https://www.cdc.gov/tobacco/ data_statistics/fact_sheets/tobacco_ industry/bidis_kreteks/index.htm. Jirender, S., Sarika, G., Sharma, P., Mishra, P, (n.d.). Bidi smoking: An underestimated issue of Indian Society. Journal of experimental therapeutics & oncology. Retrieved December 23, 2021, from https:// pubmed.ncbi.nlm.nih.gov/28472568/ Rahman, Mahbubur & Sakamoto, Junichi & Fukui, Tsuguya. (2003). Bidi smoking and oral cancer: A meta-analysis. International journal of cancer Mayo Foundation for Medical Education and Research. (2021, October 28). Oral Health: A window to your overall health. Mayo Clinic. Retrieved January 7, 2022, from https://www.mayoclinic.org/healthylifestyle/adult-health/in-depth/dental/art20047475 Stanko, P., & Izakovicova Holla, L. (2014). Bidirectional association between diabetes mellitus and inflammatory periodontal disease. A review. Biomedical papers of the Medical Faculty of the University Palacky, Olomouc, Czechoslovakia, 158(1), 35–38. https://doi.org/10.5507/bp.2014.005 Oza-Frank, R., & Narayan, K. M. (2010). Overweight and diabetes prevalence among US immigrants. American journal of public health, 100(4), 661–668. https://doi. org/10.2105/AJPH.2008.149492 Janakiram, C., Mehta, A., & Venkitachalam, R. (2020). Prevalence of periodontal disease among adults in India: A systematic review and meta-analysis. Journal of oral biology and craniofacial research, 10(4), 800–806. https://doi. org/10.1016/j.jobcr.2020.10.016
Table 2. Challenges and Strategies for Improving Oral Health Outcomes among the South Asian Population Strategies
Challenges Clinician Challenges Clinician’s inadequate knowledge of
Provide practitioners with additional training in diet and nutrition (self-learning
nutritional concepts
modules, class discussion, integration into biochemistry, physiology, and pathology).
Clinician understanding the impact
Develop an integrated “nutrition as medicine” curriculum to be embedded into
of patient’s diet on oral health
the dental curriculum.
Clinician collecting a
Have patients start a food journal so that the practitioner can identify foods in
comprehensive health history to
the patient’s diet that may offer protective and destructive properties.
achieve cultural proficiency
At the initial visit or prior to visit, provide a questionnaire that contains questions about patient’s diet as well as social and cultural practices. Continue updating patient’s dietary and nutritional patterns at follow-up visits. Changes to diet can be better observed via acculturation.
Patient Challenges Insufficient access to information
Incorporating more diverse and targeted representation in healthcare.
about preventative care for
Practitioners can utilize educational pamphlets to improve health literacy.
patients
Practitioners can advocate for pediatric participation in school-based programs. Enlisting and partnering with trusted members of the community to share updated oral health practices.
Obtaining information of patient’s
Practicing collaborative and coordinated healthcare by increasing the integration
current situation
of the medical-dental model.
Table 3. Culturally Sensitive Questionnaire 1
Do you subscribe to any cultural customs or beliefs surrounding oral hygiene?
2
Do cultural practices affect the way that you practice oral hygiene? If so, how?
3
Have you experienced any difficulties in maintaining proper oral hygiene while adhering to your cultural norms?
4
Are there any cultural myths in your community about oral health?
5
What role do dietary habits, traditional foods and cultural preferences have in affecting your oral health? How do you think these elements influence oral hygiene?
6
Are there any cultural customs that relate to tobacco use?
7
Do you have any suggestions for promoting culturally appropriate oral health practices in your community?
www.tda.org | November 2023
547
Young Dentists’ and Students’ Voices
“Dopesick” in Dentistry: Applications of SBIRT Substance-Abuse Screening for Patient-Centered Care Sophia Nicolosi, BS Dental Student Year Three, UTHealth Houston School of Dentistry, Houston, Texas
Jayme Witek, BS, MS Dental Student Year Three, UTHealth Houston School of Dentistry, Houston, Texas
Ben F. Warner, Ms, DDS, MD Professor, UTHealth Houston School of Dentistry, Houston, Texas
Cleverick (C.D.) Johnson, DDS, MS Professor, UTHealth Houston School of Dentistry, Houston, Texas
George T. Brady, DMD Assistant Professor, UTHealth Houston School of Dentistry, Houston, Texas
Gary R. Pillers, DDS, RPh Assistant Professor, UTHealth Houston School of Dentistry, Houston, Texas Disclosures: There are no financial, economic, or professional interest disclosures for this study.
548 Texas Dental Journal | Vol 140 | No. 9
Abstract
Introduction In 2019, 49,860 overdose deaths involved opioids. This comprised 70.6% of all drug
Opioid use has been
overdose deaths for that year.1 Dentists have been recognized as leading opioid
presented as a problem
prescribers. In 2009, dentists accounted for 12% of the opioid prescriptions in the
for patients across many
United States, while family physicians wrote 15% of opioid prescriptions. Dentists were
demographics in the
the highest prescriber of opioids to teenagers as a result of 3rd molar extractions that
management of pain. It
frequently occur during the teen years.2
has been documented that dentists are a
As of 2016, the ADA guidelines on Substance Use Disorders states dentists should refer
significant source of opioid
to nonsteroidal anti-inflammatory analgesics as the first-line therapy for acute pain
prescriptions in recent
management with consideration of multi-modal strategies in order to provide opioid-
years. In response, the
sparing options for acute postoperative pain. Additionally, the ADA has called for the
ADA has defined guidelines
use of Prescription Drug Monitoring Programs (PDMPs) in an effort to promote the
for pain management by
appropriate use of controlled substances and deter misuse. In 2018, the ADA also added
using NSAIDs as first-line
requirements for Continuing Education covering prescribing practices of opioids and
therapy. The TSBDE has
controlled substances with a focus on preventing drug overdoses, chemical dependency,
acknowledged the opioid
and diversion.8
epidemic and responded by requiring licensed dentists
In Texas, the TSBDE has supported these policies by having standards for prescribing
to refer to a Prescription
controlled substances and dangerous drugs. Dentists must check a patient’s PMP
Monitoring Program (PMP)
history before prescribing or dispensing opioids, benzodiazepines, barbiturates, or
when prescribing controlled
carisoprodol. The TSBDE also has specific CE requirements pertaining to opioids and
substances such as opioids
controlled substances. All Texas-licensed dentists whose practice includes direct patient
as well as taking Substance
care must complete a minimum of 4 CE hours for each license renewal in safe and
Use CE courses. In addition
effective pain management related to the prescription of opioids and other controlled
to these resources, we
substances—104.1(2)(B). Additionally, dentists permitted by the Drug Enforcement Agency
believe the utilization of
to prescribe controlled substances must complete a one-time 2-hour CE requirement
Screening, Brief Intervention,
related to approved procedures of prescribing and monitoring controlled substances—
and Referral to Treatment
111.1(b).4,5
(SBIRT) model to screen for substance use behavior
In addition to these measures and to better serve our community by delivering patient-
in patients, would be an
centered care, it’s important to screen patients for potential substance use behavior so
effective tool for delivering
that we do not initiate or promote a relapse of opioid misuse. The SBIRT model can be
patient-centered care. By
incorporated in the dental school clinic settings to determine a patient’s relationship with
identifying patients with a
prescription drug-use in a time-efficient way so that they can be directed to treatment
history of or current struggle
resources if needed.
with substance use, we can better refer patients to resources to help them manage by using the brief questionnaire SBIRT model.
KEYWORDS Dopesick, Substance Use, PMP, SBIRT, MASBIRT
Methods We conducted systematic electronic database searches to determine how the SBIRT model was applied in a clinical setting and its effects on patient management in the reduction of substance use and opioid-prescribing practices. We conducted a similar search for the effectiveness of PMP programs with regards to reduction of opioidprescribing practices as well. Electronic database searches included PubMed and the Cochrane Library, using the key terms: SBIRT screening, Prescription Monitoring Programs, opioid abuse, substance abuse screening, and prescription drug use in dentistry. We also referenced the CDC website, the TSBDE website as well as the ADA current policies on Substance Use Disorders.
www.tda.org | November 2023
549
Screening, Brief Intervention, Referral to Treatment (SBIRT) Screening (S) n
Identifies unhealthy use of drugs or alcohol.10
Brief Intervention (BI) n
Provides feedback, education, and increased patient awareness about the risks associated with unhealthy substance use.
n
The goal is to enhance motivation toward healthy behavior.10
n
Please see Massachusetts SBIRT tool kit for tips on brief intervention
Referral to Treatment (RT) n
Facilitates patient access to proper assessment and treatment facilities/resources
n
Only 5% of patients screened need referral to treatment.10
n
ADA recommends this hotline: 1-800-662-HELP (4357)3
n
ADA has this link to SAMSHA for finding a treatment center near you https://findtreatment.samhsa.gov/3
Total Time n
75-85% of patients will screen negative: 3-4 questions taking 1-2 minutes.10
n
15-25% of patients will screen positive: undergo full screen and brief intervention taking 5-20 minutes.10
Quick Screening Approach Derived from Massachusetts Screening, Brief Intervention, and Referral to Treatment Training and Technical Assistance (MASBIRT) Step 1: Inquire About Drug & Alcohol Use Alcohol: 1 drink = 12 oz of beer, 5 oz of wine, or 1.5 oz of spirits 1.
Do you drink wine, beer, or other alcoholic beverages sometimes?
2.
How many instances have you had 5 or more drinks (4 or more for women and men 65 and older) in a day?
n
A positive is considered as 1 or more instances. If a patient is positive they are at risk for consequences
like trauma or accidents.
n
Proceed to answer questions 3 and 4 if the score is greater than zero.
3.
How many days a week do you have an alcoholic beverage?
4.
During a typical day of drinking how many drinks do you have?
n
Patients at risk for chronic health problems:
n
Men younger than 65 years who average 14 or more drinks per week
n
Healthy women or men older than 65 years of age who average 7 or more drinks per week
Drug Use 1.
In the past year, how many instances have you used an illegal drug or used a prescription drug recreationally?
n
one or more instances is considered a positive
Next Step? n
If positive, go to step 2 → patient is at least a risky alcohol and/or drug user
n
If Negative, reinforce their healthy decisions
Step 2: Assess for Severity of Drug & Alcohol Use 1.
Have you ever felt that you need to decrease your drug and/or alcohol use?
2.
Have you been annoyed at others criticizing your drug and/or alcohol use?
3.
Has your drug and/or alcohol use ever made you feel guilty or bad?
4.
Have you ever used drugs or alcohol after waking up in the morning to get rid of a hangover or calm your nerves?
n
Each YES response = 1
Scoring n
≤ 1 in men and women = Risky Use
n
> 1 in men and women = Further diagnostic evaluation, brief intervention, and referral to treatment
550 Texas Dental Journal | Vol 140 | No. 9
Conclusions
American Dental Association. (n.d.).
10. Massachusetts Screening, Brief
Opioids. Mouth Healthy . Retrieved
Intervention, and Referral to
In summary, the SBIRT model could
January 10, 2022, from https://
Treatment Training and Technical
be applied in a dental school setting
www.mouthhealthy.org/en/az-
Assistance (MASBIRT). (2012). A
as a time-saving method for assessing
topics/o/opioids
Step-By-Step Guide for Screening
Texas Health and Safety Code
and Intervening for Unhealthy
§481.0764(a).
Alcohol and Other Drug Use.
22 Texas Administrative
Massachusetts Screening, Brief
Code §104.1(2)(B) & 22 Texas
Intervention, and Referral to
Administrative Code §111.1(b).
Treatment Training and Technical
Wang, T. T., Tong, J., Hersh, E. V.,
Assistance (MASBIRT).
a patient’s level of risk for prescription
3.
4.
drug use and would provide direction to treatment resources if needed. In a
5.
six-state study of SBIRT used in medical settings, rates of drug use were 68 percent lower and heavy alcohol use
6.
11. The ADA Principles of Ethics and
was 39 percent lower after 6 months
Chuang, S.-K., & Panchal, N. (2021,
from the beginning of treatment.
January 16). Does prescription drug
Code of Conduct: https://www.ada.
Patients who were referred for brief
monitoring program usage affect
org/about/principles/code-of-ethics
or specialized treatment self-reported
opioid analgesic prescriptions by
improvements in general health, mental
oral and maxillofacial surgeons
health, employment, housing status and
after third molar surgery? Oral
criminal behavior.9 As for results from
Surgery, Oral Medicine, Oral
using Prescription Monitoring Programs,
Pathology and Oral Radiology.
a retrospective observational cohort
Retrieved January 10, 2022,
study analyzing analgesic prescriptions
from https://www.sciencedirect.
after third molar surgeries from the
com/science/article/pii/
University of Pennsylvania from July
S2212440321000432.
2016 to December 2019 found that
7.
Parish, C. L., Pereyra, M. R., Pollack,
mandatory PDMP usage was associated
H. A., Cardenas, G., Castellon, P. C.,
with decreased odds of a patient
Abel, S. N., Singer, R., & Metsch, L.
receiving an opioid analgesic as well
R. (2015). Screening for substance
as a decrease in mean opioid pills per
misuse in the dental care setting:
script.
findings from a nationally
6
representative survey of dentists. References
Addiction (Abingdon, England),
1.
CDC. (2021, March 3). Drug
110(9), 1516–1523. https://doi.
overdose deaths. Centers for
org/10.1111/add.13004
Disease Control and Prevention.
2.
8.
ADA Current Policies on Substance
Retrieved January 10, 2022, from
Use Disorders: https://www.ada.
https://www.cdc.gov/drugoverdose/
org/about/governance/current-
deaths/index.html
policies#substanceusedisorders
Contreras, O. A., Stewart, D., &
9.
Denisco, R. C., Kenna, G. A.,
Valachovic, R. W. (2018, March).
ONeal, M. G., Mehta, N. R., Hersh,
The Role of Dental Education in the
E. V., & Katz, N. P. (2011, July 1).
Prevention of Opioid Prescription
Prevention of prescription opioid
Drug Misuse. The role of Dental
abuse The role of the dentist. JADA.
Education in the prevention of
Retrieved January 20, 2022, from
opioid prescription drug misuse.
https://jada.ada.org/article/S0002-
Retrieved January 10, 2022, from
8177(14)62264-9/fulltext
https://www.adea.org/policy/ white-papers/preventing-opioidprescription-drug-misuse.aspx#6
www.tda.org | November 2023
551
ethics corner TDA Council on Ethics and Judicial Affairs
Negative online reviews and their
ethical implications Guenter Jonke, DMD
This article is reprinted from The Journal of the American Dental Association and may not be copied, distributed, or modified without written permission from the American Dental Association. The article was reprinted with permission from The Journal of the American Dental Association (JADA) and published in the The Journal of the American Dental Association (JADA), Vol 150, Issue 7, Guenter Jonke, DMD, Negative online reviews and their ethical implications, pp 632-633, Copyright American Dental Association (2019). The copyright line for this article should state: ©2019 American Dental Association (ADA). Reprinted with permission from the ADA. All rights reserved.
552 Texas Dental Journal | Vol 140 | No. 9
Q
Mr Smith is an older patient who has challenges at every dental visit. He is consistently late for his appointments, does not pay his balance when
payment is due, and regularly reschedules his
A
It is important to remember the American Dental Association Principles of Ethics and Code of Professional Conduct (ADA Code) when dealing with patient reviews.1 Online review sites have changed dramatically the
way patients seek dental care.
appointments. Recently, like clockwork, Mr Smith
According to the Ceatus Media Group, as many as 63%
arrived late, apologized profusely, but did not
of consumers who are considering any type of esthetic
offer an excuse for being late. I accommodated
dentistry procedure find online reviews to be a vital part of their decision-making process.2 Positive reviews are critical
Mr Smith that day and completed the dental
for dental practices. Take the time to respond to a positive
treatment as scheduled. At the end of the
review by thanking the reviewer, mentioning your company
appointment, I calmly explained to him that if he cannot be on time and follow through with his commitments with the office, it may be necessary
name so that the review will show up on search engine results, and briefly describe the dental services that you provide. Remember, responses to positive reviews are out there for all to read. Be as polite as you can.
to terminate the dentist-patient relationship. The
The ethics of reviews and ratings can get complicated. Do
dental assistants were stunned that I would say
not offer patient discounts for positive reviews on future
such a thing to any patient, let alone Mr Smith.
treatment so that patients do not feel any pressure to provide a review or that a review will impact their treatment. This should not seem as if you are offering a
The next week, another long-time patient mentioned to the receptionist that he read a scathing review about me on Yelp and found the review written by Mr Smith. The review reads in part, “Besides doing substandard work, Dr Jones
rebate. ADA Code advisory opinion 4.E.1., Rebates and Split Fees, prohibits “dentist’s accepting or tendering rebates or split fees. [in] business dealings between dentists and any third party . .”1 Most, if not all, of us take negative reviews as a personal attack individually or on our practice. Take a deep breath
is rude, insensitive, and does not relate well to
and do not respond immediately. Be careful in your
patients. This dentist should be avoided!” At first,
response. Do not ignore it. It is out there for everyone to
I was angry and upset as any dental professional would be reading such a negative review. I value my reputation and was deeply offended by the injustice of this review. Critical reviews can cause lasting damage to any dental practice. This is a reality in the world we live in. The following day, I
read, including future patients. Negative reviews can be managed in such a way as to allow some credibility to your practice. Too many positive reviews may create a doubt of perfection to patients. Section 5 of the ADA Code discusses the principle Veracity (“truthfulness”). Under this principle, all dentists have “a duty to communicate truthfully.”2 Truth telling promotes respect for your patients. It “respect[s] the position of trust inherent in the dentist-patient relationship…”1 Publishing bad reviews shows that you have
decided it was time to terminate my relationship
nothing to hide, and it may even promote your positive
with Mr Smith. I reached out to my local dental
reviews.
society and took the necessary steps to terminate
The principle Veracity also “expresses the concept that
the relationship ethically. My question is, what are
professionals have a duty to be honest and trustworthy in
the ethical issues in responding to negative online
their dealings with people…communicating truthfully and
reviews?
without deception, and maintaining intellectual integrity.”1 With this in mind, dental offices need to develop or have
www.tda.org | November 2023
553
A Review Trackers survey found that 94%
in place procedures to handle negative online reviews. Any dentist, including new dentists and retiring dentists who
of consumers have
may be looking to sell their practices,
been convinced to
The response to the review will help
avoid a business after a
may be the subject of a negative review. future patients decide if this is the type of practice that suits their needs.
negative review.3 Responding to the complaint will show patients you care and take negative reviews seriously. It is also your way to make amends with the reviewing patient.
A Review Trackers survey found that 94% of consumers have been convinced to avoid a business after a negative
https://doi.org/10.1016/j.adaj.2019.04.014 Copyright© 2019 American Dental Association. All rights reserved.
Dr Jonke practices general dentistry in Stony Brook, NY, and is a member of the American Dental Association Council on Ethics, Bylaws and Judicial Affairs. Address correspondence to the American Dental Association Council on Ethics, Bylaws and Judicial Affairs, 211 E. Chicago Ave., Chicago, IL 60611.
review.3 Responding to the complaint
Disclosure. Dr Jonke did not report any
will show patients you care and take
disclosures.
negative reviews seriously. It is also your way to make amends with the reviewing
Ethical Moment is prepared by individual
patient. Once again, your existing
members of the American Dental
patients and future patients are reading
Association Council on Ethics, Bylaws and
your response. Keep it short and sweet
Judicial Affairs (CEBJA) or guests of CEBJA,
and avoid any potentially identifiable
in cooperation with The Journal of the
information about the patient so as
American Dental Association. Its purpose
to respect the patient’s privacy. First,
is to promote awareness of the American
apologize for the negative experience
Dental Association Principles of Ethics and
that the patient has had and then try to
Code of Professional Conduct. Readers
move the conversation off-line by
are invited to submit questions to CEBJA
suggesting the patient contact the
at 211 E. Chicago Ave., Chicago, Ill. 60611,
office for assistance in addressing the
email ethics@ada.org.
complaint. Hopefully, by responding in this way, your reviewer will update the original review. Even if the reviewer does not, you have done as the Preamble of the ADA Code recommends by exhibiting “[q]ualities of honesty, compassion, kindness, integrity, fairness and charity…”1 Never let a negative review go unnoticed. Do your best to
The views expressed are those of the author and do not necessarily reflect the opinions of the American Dental Association Council on Ethics, Bylaws and Judicial Affairs or official policy of the ADA. References 1.
correct the situation. This can be a learning experience for you and your staff. Responding to reviews is important. Ethical implications may exist, so understand the ADA Code and each
2.
of the principles, because they can guide you in responding in a thoughtful manner. Take the time and make the effort to monitor your online presence and respond accordingly. Your success depends on it.
554 Texas Dental Journal | Vol 140 | No. 9
3.
American Dental Association. American Dental Association principles of ethics and code of professional conduct, with official advisory opinions revised to November 2018. Available at: https://www.ada. org/w/media/ADA/Member %20Center/ Ethics/Code_Of_Ethics_Book_%20With%20 Advisory%20Opinions%20Revised%20 to%20November%202018.pdf?la¼en. Accessed March 30, 2019. Handzel Sarah. Survey shows dentists reviews “extremely important” when choosing providers. Available at: https:// www.dmdtoday.com/news/survey-showsdentists-reviewsextremely-importantwhen-choosing-providers. Accessed February 16, 2019. 2018 ReviewTrackers online reviews survey: statistics and trends. Available at: https:// www.reviewtrackers.com/online-reviewssurvey/. Accessed February 16, 2019.
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555
ORAL
and maxillofacial pathology case of the month
Clinical History An 81-year-old male was referred to an oral and maxillofacial surgeon (C.C.) with a chief complaint related by his sister, “He needs to get a lesion evaluated for cancer and some teeth extracted.” The patient presented with a 2 cm x 2 cm multilobular, ulcerated, soft tissue mass with grey-to-brown pigmentation on the left mandibular alveolar crest, surrounding teeth
AUTHORS Cheyenne Alexander, BA Fourth-year dental student, School of Dentistry, UT Health San Antonio, San Antonio, Texas
Juliana Robledo, DDS Assistant Professor/ Clinical, Department of Pathology and Laboratory Medicine, UT Health San Antonio, San Antonio, Texas
Carlos Cruz, DDS Oral and Maxillofacial Surgeon, Private Practice, Oral & Craniofacial Center, Edinburg, Texas
#20 and #21 (Figure 1). The patient mentioned that the mass was painless and had been growing for the past 3 months. The clinical impression was a pyogenic granuloma, and the patient was scheduled for removal of the mass and the involved teeth. Extraoral examination was unremarkable with no lymphadenopathy detected upon palpation of the neck. Periapical
Figure 1. Clinical photograph demonstrating lobular mass on the left mandibular alveolar crest, surrounding teeth #20 and #21.
556 Texas Dental Journal | Vol 140 | No. 9
Anne Cale Jones, DDS Distinguished Teaching Professor, Department of Pathology and Laboratory Medicine, UT Health San Antonio, San Antonio, Texas
Figure 2. Micrograph. 4x. Mass surfaced by epithelium, exhibiting a sheet-like proliferation of neoplastic cells within the connective tissue.
Figure 3. Micrograph. 40x. Large cells with pleomorphism and some atypical mitotic figures.
radiographs revealed no evidence of bone pathosis or other
Teeth removal and excision of the soft tissue mass were
abnormalities.
performed under intravenous sedation and the specimen was
The patient’s past medical history included cerebrovascular disease, hypertension, pneumonia, asthma, diabetes mellitus, end stage renal disease, anemia, dementia, and benign prostatic hyperplasia. The patient’s surgical, social, and family history were unremarkable. His medications and supplements included amlodipine, omadacycline, Lantus (insulin glargine), tamsulosin, Nephro-Vite (vitamin B and C complex), and bupropion.
submitted for histopathologic evaluation.
Pathologic findings Histopathologic examination revealed a dome shaped mass surfaced by parakeratinized stratified squamous epithelium, which appeared thin with flat rete ridges and areas of ulceration. Within the connective tissue was a sheet-like proliferation of large atypical neoplastic cells with vesicular nuclei and prominent nucleoli (Figure 2). These cells exhibited marked pleomorphism and numerous atypical mitoses (Figure 3). Brown pigment was seen within some of the larger cells at the interface with the surface epithelium (Figure 4). The neoplastic cells were positive for S-100 protein, HMB-45 and Mart-1 by immunohistochemistry.
What is the most likely diagnosis? See page 556 for the answer and discussion.
Figure 4. Micrograph. 20x. Some cells have heavy brown pigment.
www.tda.org | November 2023
557
ORAL
effective, non-invasive, clinical aid to evaluate oral pigmentation. This involves pressing a glass slide against the pigmented mucosa and assessing for tissue blanching. Blanching indicates
and maxillofacial pathology
compression of intravascular blood. The absence of blanching (negative diascopy) in KS is consistent with the
diagnosis and management—from page 558
histology of extravascular red blood
Diagnosis: Oral Mucosal Melanoma
Metastasis to the oral cavity is common
cells.5
and the most affected location is the mandible, followed by the gingiva.6,7
Discussion
Metastasis to the oral soft tissue typically presents as a submucosal mass
Based upon the patient’s clinical findings, the differential diagnosis included:
with or without ulceration. It most often
pyogenic granuloma, Kaposi sarcoma, and metastasis to soft tissue from a primary
affects middle-aged males. While there
prostatic neoplasm.
are numerous malignancies that can metastasize to the oral cavity, they often
Pyogenic granuloma presents as an asymptomatic, smooth, or lobulated mass which
originate from the lungs, kidney, and
may be ulcerated. It exhibits a rapid growth potential and appears red-to-pink in
skin.6,7 Even though this patient did not
color. Pyogenic granulomas develop in response to trauma or irritation, leading to the
have a history of a cancer elsewhere,
production of highly vascularized connective tissue (granulation tissue). Hemorrhage
given his age and general health history,
may occur if the lesion is manipulated. Intraorally, pyogenic granulomas present
a metastatic lesion from an unknown
most commonly on the maxillary facial gingiva in children and young adults. Pyogenic
source was discussed. Soft tissue
granulomas associated with pregnancy can manifest as early as the first trimester.1
metastatic lesions in the oral cavity may
Treatment involves removing the source of trauma or local irritant (e.g., scaling teeth
represent the first sign of an unknown
in the affected area to remove calculus) and possibly excising the mass.2
primary tumor, and the prognosis is
1
considered poor, with emphasis on Kaposi sarcoma (KS) is a malignant proliferation of endothelial cells infected with
palliative care rather than curative
HHV-8 (human herpes virus 8). KS displays a rapid growth potential. Between 2016
treatment.
and 2020 the incidence rate in the USA has been reported as 0.4 per every 100,000 population by SEER data3 including males and females. The incidence of KS has
The definitive diagnosis was oral
been declining since 1996 with the implementation of combination antiretroviral
mucosal melanoma (OMM). OMM is a
therapy (cART). The clinical presentation includes painless, violet-blue plaques,
malignant neoplasm of melanocytes
papules or nodules on the mucosa or skin. KS most commonly affects individuals
derived from neural crest cells. Primary
with human immunodeficiency virus (HIV), especially in those with a CD4 count of
OMM is a rare occurrence and accounts
<500/mm3 and a higher viral load.1 There are 4 distinct epidemiologic subtypes for
for 0.2% to 0.8% of all melanomas.9-12
Kaposi Sarcoma: classic, endemic, iatrogenic, and epidemic and a new emerging
Malignant melanoma commonly arises
subtype non-epidemic HIV negative patients with no other immunodeficiency.1,4 In
on the skin and in recent years, there
our case, the patient did not have any history of HIV, and his ethnicity was not of
has been an increase in the incidence
Mediterranean origin. When KS neoplasm progresses, it can involve lymph nodes, the
of skin melanoma in patients over
lungs, and the gastrointestinal tract, leading to a wide range of symptoms. Intraorally,
60 years and is a cause for 90% of
KS has a predilection for the hard palate, gingiva, and tongue. Histologically, KS
skin cancer related deaths.9,10 The
exhibits a proliferation of atypical spindle-shaped cells, slit-like vascular spaces,
first reported OMM was published by
and extravasated red blood cells. Diascopy can be used to establish a tentative
Weber in 1859.8 The etiology and risk
differential diagnosis for red to violet-blue lesions in the oral mucosa. It is a cost-
factors for OMM remain unknown. In
1
558 Texas Dental Journal | Vol 140 | No. 9
contrast, the risk factors for cutaneous
is an important and helpful tool in the
melanoma include intense intermittent
diagnosis of amelanotic melanomas
exposure to sunlight, skin that burns
and those tumors that appear poorly
in the sun and inherited characteristics
differentiated. Stains such as S-100
in melanoma-prone families.9-11 There
protein and Melan-A will highlight the
are four clinicopathologic forms of
neural-crest derived melanocytes.10-13
melanoma: superficial spreading,
BRAFv600 mutation testing has
nodular, lentigo maligna, and acral
also become an important tool for
lentiginous. The ABCDE criteria, used
the treatment decisions in patients
to describe cutaneous clinical features,
with metastatic lesions, high stage
may also be applicable to OMM’s: A—
melanoma patients and unresectable
asymmetry, B—border irregularity, C—
tumors.9-11
variation in color, D—diameter greater than 6 mm, E—evolution.9,10,12,13 Most
Our current case was somewhat
cases of primary OMM are diagnosed
unusual, since this patient was living
in males and in patients in the seventh
in a nursing home, and had multiple
decade.11,12 Intraorally OMM’s have a
systemic issues. His oral lesion was not
predilection for the maxillary mucosa,
detected until there was increased and
predominantly the hard palate
rapid growth. The large dimensions
and maxillary alveolar mucosa.
and exophytic presentation, coupled
Radiographically, the underlying bone
with the color variation and rapid
may exhibit an irregular, destructive
growth, were worrisome factors which
appearance with external resorption
demanded further evaluation.
11,14
Based upon the patient’s clinical findings, the differential diagnosis included: pyogenic granuloma, Kaposi sarcoma, and metastasis to soft tissue from a primary prostatic neoplasm.
affecting surrounding the roots of adjacent teeth. In our case, the clinical
Treatment options for OMM include
presentation was unusual, because the
wide margin excision, radiation therapy,
lesion was more a polypoid, nodular
immunotherapy, targeted therapy,
lesion with no evident radiographic
and chemotherapy.14,15 The prognosis
abnormalities.
for mucosal melanoma is poor and significantly worsens in the presence
Histopathologic examination reveals
of metastasis. The 5-year survival rate
2 distinct growth phases. In the radial
for OMM is 11-18%.11,12,14,15 Once the
growth phase (superficial spreading),
diagnosis of melanoma was obtained,
the atypical melanocytes are identified
our patient chose to consult a local
at the basal cell layer. In the vertical
oncologist who obtained CT scans and
growth phase (nodular), atypical
PET scans. No metastatic lesions were
melanocytes invade the basement
identified. The oncologist continues to
membrane and underlying connective
follow the patient periodically by PET
tissue. Lesions that appear flat clinically
scan. The patient remains free of tumor
could represent superficial spreading
to this day.
melanoma, while the deep, nodular melanomas present as a submucosal
References
or polypoid masses.11-13 The atypical melanocytes will sometimes have
1.
Neville B, Damm D, Allen C,
brown pigment within the cytoplasm
Chi A, Oral and Maxillofacial
which is melanin, and the lesion
Pathology.4th edition. 2016 Elsevier
clinically will have a dark brown
Inc. St. Louis, MS. (US).
appearance. Immunohistochemistry
www.tda.org | November 2023
559
ORAL
and maxillofacial pathology continued
11. Greene GW, Haynes JW, and Dozier M, et al (1953) Primary malignant melanoma of the oral mucosa Oral Surg Oral Med Oral Pathol 6(12) 1435–1443 https://doi. org/10.1016/0030-4220(53)90242-4
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Jafarzadeh H, Sanatkhani M, Mohtasham N. Oral pyogenic granuloma: a review. J Oral Sci. 2006 Dec;48(4):167-75. doi: 10.2334/josnusd.48.167. PMID: 17220613.
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Lenzi C, Graziani F. Oral Mucosal
statistics-network/explorer/application.html?site=110&data_type=1&graph_
Melanoma. J Craniofac Surg. 2022
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May 1;33(3):830-834. doi: 10.1097/
type=1&race=1&age_range=1&stage=101&advopt_precision=1&advopt_show_
SCS.0000000000008054. Epub
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2021 Jul 30. PMID: 34334749.
Morales AE, Benson G, Glavan S, Giuliano R, Dickson MA. The emerging fifth
13. Xavier-Junior JCC, Ocanha-Xavier
epidemiologic subtype of Kaposi sarcoma in HIV-negative men who have sex
JP, Asato MA, Bernabé DG. The
with men at a tertiary care center in NYC from 2000 to 2021. Journal of Clinical
‘AEIOU’ system to identify primary
Oncology 2022 40:16_suppl, 11579
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Pérez-López D, Pena-Cristóbal M, Otero-Rey EM, Tomás I, Blanco-Carrión A.
Jan;124:105670. doi: 10.1016/j.
Clinical value of diascopy and other non-invasive techniques on differential
oraloncology.2021.105670. Epub
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2021 Dec 13. PMID: 34915256.
2016 Oct 1;8(4):e448-e458. doi: 10.4317/jced.53005. PMID: 27703615; PMCID:
14. M.J. Hicks, C.M. Flaitz Oral mucosal
PMC5045694.
melanoma: epidemiology and
Hirshberg A, Shnaiderman-Shapiro A, Kaplan I, Berger R. Metastatic tumours to
pathobiology. Oral Oncol.36 (2)
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(2000), pp. 152-169 15. Chatzistefanou I, Kolokythas A,
Ana Margarida Lopes, Filipe Freitas, Miguel Vilares, João Caramês. Metastasis
Vahtsevanos K, Antoniades K.
of malignant tumors to the oral cavity: Systematic review of case reports and
Primary mucosal melanoma of
case series. Journal of Stomatology, Oral and Maxillofacial Surgery, Volume 124,
the oral cavity: current therapy
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and future directions. Oral Surg
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Ostman J, Anneroth G, Gustafsson H, Tavelin B. Malignant oral tumours in
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National Cancer Institute, SEER data stat Explorer: https://seer.cancer.gov/
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Bilal Ahmed and Muhammad Imran Qadir and Saba Ghafoor. Malignant Melanoma: Skin Cancer; Diagnosis, Prevention, and Treatment. Critical Reviews in Eukaryotic Gene Expression. Vol 30(4),2020. (291-297)
10. Claus Garbe, Teresa Amaral, Ketty Peris, Axel Hauschild, Petr Arenberger, Nicole Basset-Seguin, Lars Bastholt, Veronique Bataille, Veronique del Marmol, Brigitte Dréno, Maria C. Fargnoli, Ana-Maria Forsea, Jean-Jacques Grob, Christoph Höller, Roland Kaufmann, Nicole Kelleners-Smeets, Aimilios Lallas, Celeste Lebbé, Bohdan Lytvynenko, Josep Malvehy, David Moreno-Ramirez, Paul Nathan, Giovanni Pellacani, Philippe Saiag, Alexander J. Stratigos, Alexander C.J. Van Akkooi, Ricardo Vieira, Iris Zalaudek, Paul Lorigan. European consensus-based interdisciplinary guideline for melanoma. Part 1: Diagnostics: Update 2022. European Journal of Cancer. Vol 170, 2022, Pages 236-255, ISSN 0959-8049. https://doi.org/10.1016/j.ejca.2022.03.008.
560 Texas Dental Journal | Vol 140 | No. 9
LAW OFFICES OF MARK J. HANNA EXPERIENCED LEGAL REPRESENTATION FOR TEXAS DENTISTS •
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Mark J. Hanna JD Former General Counsel, Texas Dental Association
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Administrative (SOAH) Hearings and Counsel
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Tap into possibility at ADA.org/App
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What You Should Know About Dental Membership Plans By Eric Dawe Head of Business Development, DentalHQ
562 Texas Dental Journal | Vol 140 | No. 9
Dental membership plans, a term that may have crossed your radar, have gained attention as an innovative approach to dental care. They’re fairly new to the industry, and if you’re not sure what exactly they do and how they can help your practice, it’s very worth your while to find out.
Dental membership plans provide
Here are a few misconceptions associated with them—along with some clarification.
opportunities
Aren’t They Savings Plans?
for your
It’s common to confuse dental membership plans with savings plans, but they’re fundamentally distinct from one another. Savings plans essentially function as coupons
practice to increase its
for dental care, offering limited value to patients. In contrast, dental membership plans are not driven by discounts. They can be tailored to meet your patients’ needs and are unique to your practice. When your patients feel like
growth, make extra revenue,
they’re receiving personalized care, they’ll feel like they belong in your practice.
and keep
Won’t I Have to Discount My Fees? (And
your patients
Decrease My Revenue?) No, you don’t have to discount your fees. But let’s talk about why it would be a good idea to do so.
healthy and coming back.
Offering discounted rates on preventive care through your plans creates an incentive for patients to join. And dental membership plans can be a potent revenue booster for practices. Here’s why. Because membership fees are collected on a subscription basis (instead of after each treatment): •
Your practice would receive a reliable revenue stream.
•
Your plan members will be more likely to use included services and become regular patients who make repeat visits.
Won’t They Be a Hassle to Manage? They can be—if you’re administering the plans yourself. But if you’re using automated software, it’s quite the opposite, because software streamlines the administrative tasks. Very notably, software eliminates the need for your staff to follow up on insurance claims or repeatedly remind patients about outstanding payments. By implementing dental membership plans through software, practices can redirect their efforts toward what matters most: delivering high quality care to your patients and providing them with positive experiences. Dental membership plans provide opportunities for your practice to increase its growth, make extra revenue, and keep your patients healthy and coming back. The leading platform for successful membership plans, DentalHQ enables practices to create, manage, and grow flexible and automated in-house membership plan programs. DentalHQ is endorsed by TDA Perks Program. For more information, visit tdaperks.com (Insurance, HR & Marketing) or call 833-222-4748.
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563
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DEADLINE Copy text is due the 20th of the month, 2 months prior to publication (ie, January issue has a due date of November 20.)
MONTHLY RATES PRINT: First 30 words—$60 for ADA/TDA members & $100 for non-members. $0.10 each additional word.
Legacy FFS practice with an impeccable north of Austin. The office has relied solely on word-of-mouth referrals with very little marketing/advertising and refers out many specialty procedures leading to upside potential for an incoming buyer. The real estate is also available for purchase. HOUSTON-NORTHEAST, PEDO (ID #596): Pediatric dentistry practice in NE Houston suburb. High visibility retail center, 2,500+ sq ft office featuring 6 ops, computers
ONLINE: $40 per month (no word limit). Online ads are circulated on the 1st business day of each month, however an ad can be placed
throughout, digital radiography, intra-oral cameras, and paperless charts. It has a growing
within 24 business hours for an additional fee
active patient base, sees approximately 80
of $60.
new patients per month, and has an excellent
SUBMISSION Ads must be submitted, and are only accepted,
online reputation. HOUSTON SUBURB (ID #610): GD practice plus real estate just 45
via www.tda.org/Member-Resources/TDA-
minutes from downtown Houston. Large PPO/
Classified-Ads-Terms. By official TDA resolution,
FFS patient base, approximately 2,200 active
ads may not quote specific incomes or
patients, all perio, implants, and ortho is being
revenues and must be stated in generic terms (ie “$315,000” should be “low-to-mid-6 figures”).
referred out. The owner is retiring and open to
Journal editors reserve the right to edit and/or
a transition period. HOUSTON-SOUTHWEST
deny copy.
(ID #625): Modern GD practice in a highvisibility retail location in a desirable suburb in
564 Texas Dental Journal | Vol 140 | No. 9
southwest Houston. Large, 2,800 sq ft office
FFS, legacy office located in a high traffic retail
that features 6 fully equipped operatories,
shopping center in a highly desirable suburb
computers in operatories, intra oral cameras,
north of Houston. 4 fully equipped ops with
a digital scanner, and CBCT. The practice is
digital sensors, intraoral cameras, computers
on track to collect over 7 figures in 2023 with
in ops, and paperless charts. This is a rare
strong historical year over year growth. The
opportunity to own an established, legacy
office serves a primarily FFS patient base with a
practice in a sought-out community that is
limited number of patients in-network, has over
sure to move quickly! NORTHEAST TEXAS (ID
1,450 active patients, and has added 25+ new
#584): 100% FFS general dentistry practice in a
patients per month over the last 12 months.
desirable town in northeast Texas with 7 figures
HOUSTON-SOUTHWEST (ID #627): Legacy
in revenue and strong net income. The turn-key
GD practice with majority FFS patient base in a
practice features 4 fully equipped operatories
growing southwest Houston suburb. Located
with digital radiography, intra oral cameras,
in a retail center on a busy intersection, this
paperless charts, CBCT, and a digital scanner.
1,200 sq ft office features 4 fully equipped ops
TEXAS HILL COUNTRY, ORTHO (ID #616):
plumbed for nitrous, computers throughout,
Rare opportunity to purchase an orthodontic
digital radiography, a digital scanner, intraoral
practice located in a serene, rapidly growing
cameras, and paperless charts. HOUSTON-
community in the Texas Hill Country (Austin,
NORTH (ID #615): Thriving, legacy, general
San Antonio, and the Texas wine country all
dentistry practice approximately 60 miles
available within a short drive). State-of-the-art
north of downtown Houston with a multi-
facility with extensive, modern upgrades and
generational, primarily FFS, patient base.
top-of-the-line digital technology. The buyer
The large, free-standing building contains 9
will have the option of purchasing or leasing
fully equipped operatories with digital x-rays,
the real estate. The current owner will be
a pano, Cerec w/milling unit, and intraoral
retiring but is available to provide a transition
cameras throughout. The real estate is also for
period to the incoming buyer. TO REQUEST
purchase. HOUSTON-NORTH (ID #618): 100%
MORE INFORMATION ON MCLERRAN &
www.tda.org | November 2023
565
classifieds ASSOCIATESí LISTINGS: Please register at
old. Practice has operated at this location for
www.dentaltransitions.com or contact us
over 38 years. Practice sees patients about 16
at 512-900-7989 or info@dentaltransitions.
days a month. Collection ratio of 100%. The
com.
practice is a fee-for-service practice. Building is owned by dentist and is available for sale.
AUSTIN: Fee-for-service private practice,
Contact Christopher Dunn at 800-930-8017
45 years same location with a 10-15 mile
or christopher@ddrdental.com. HOUSTON
panoramic view over downtown Austin
(SHARPSTOWN AREA): GENERAL (REFERENCE
skyline. Associate to buy with a preferred long
“SHARPSTOWN GENERAL”). Motivated seller.
transition for the senior doctor. Nine years
Well-established general dentist with high-
remaining current lease. Tremendous amount
6 figure gross production. Comprehensive
of residential growth immediately outside
general dentistry in the southwest Houston
our huge windows. Ideally a GP interested in
area focused on children (Medicaid). Very, very
learning full scale orthodontics. Please email for
high profitability. 1,300 sq ft, 4 operatories
information, info@austinskylinedental.com.
in single building. 95% collection ratio. Over 1,200 active patients. 20% Medicaid, 45%
BEAUMONT: GENERAL (REFERENCE
PPO, and 35% fee-for-service. 30% of patients
“BEAUMONT”). Small town practice near a
younger than 30. Office open 6 days a week and
main thoroughfare. 80 miles east of Houston.
accepts Medicaid. Contact Christopher Dunn
Collections in 7 figures. Country living, close
at 800-930-8017 or christopher@ddrdental.
enough to Houston for small commute.
com. HOUSTON (BAYTOWN AREA): GENERAL
Practice in a stand-alone building built in
(Reference “BAYTOWN GENERAL”). Motivated
1970. The office is 1,675 sq ft with 4 total
seller. Well-established general practice with
operatories, 2 operatories for hygiene and 2
mid-6 figure gross production. Comprehensive
operatories for dentistry. Contains reception
general dentistry in Baytown on the east side of
area, dentist office, sterilization area, lab
Houston. Great opportunity for growth! 1,400 sq
area. Majority of patients are 30 to 65 years
ft, 4 operatories in single story building. 100%
566 Texas Dental Journal | Vol 140 | No. 9
collection ratio. 100% fee-for-service. Practice
single-story, free-standing building, built in 1996
focuses on restorative, cosmetic and implant
and is ALSO available for purchase. Natural light
dental procedures. Office open 3.5 days a
from large windows within 2,300 sq ft with 4
week. Practice area is owned by dentist and is
operatories (2 hygiene and 2 dental). Includes
available for sale. Contact Christopher Dunn
a reception area, dentist office, a sterilization
at 800-930-8017 or christopher@ddrdental.
area, lab area, and break room. All operatories
com. WEST OF AUSTIN: ORTHODONTIC
fully equipped. Does not have a pano but
(REFERENCE “HILL COUNTRY ORTHO”). Located
does have digital X-ray. Production is 50% FFS
in a rapidly growing small town, this practice
and 50% PPO (no Medicaid), with collection
is in the heart of the Texas Hill Country. This
ratio above 95%. Providing general dental and
practice serves the youth of the area. There are 4 operatories in the practice. The practice is 100% fee-for-service. Orthodontic care is the only service provided at this office. 1,300 sq ft. Open 4 days per week. Digital X-rays and pano and Cloud9Ortho software. The practice has excellent visibility and is located near a hospital. Contact Christopher Dunn at 800-930-8017 or
McLerran & Associates is the largest dental practice brokerage firm in Texas. When it’s time to buy or sell a practice, we’ve got you covered.
christopher@ddrdental.com. DS O
P RAC T I C E S AL E S C S
P RAC T I C E AP P RA ISA LS
HOUSTON, COLLEGE STATION, AND LUFKIN (DDR DENTAL Listings). (See also AUSTIN
Austin
512-900-7989
DFW
214-960-4451
DDRDental.com for full details. LUFKIN:
Houston
281-362-1707
GENERAL practice on a high visibility outer
San Antonio 210-737-0100
for other DDR Dental listings and visit www.
loop highway near mall, hospital and mature neighborhoods. Located within a beautiful
South Texas 361-221-1990 E m ai l : t ex as@ den t al t r an si t i o n s.co m www.dentaltransitions.com
www.tda.org | November 2023
567
classifieds cosmetic procedures, producing mid-6 figure
800-930-8017 or christopher@ddrdental.com
gross collections. Contact Christopher Dunn
and reference “Pearland General or TX#538”.
at 800-930-8017 or Christopher@DDRDental.
HOUSTON: PEDIATRIC (NORTH HOUSTON).
com and reference “Lufkin General or TX#540”.
This practice is located in a highly sought-
HOUSTON: GENERAL (SHARPSTOWN). Well
after upscale neighborhood. It is on a major
established general dentist with high-6 figure
thoroughfare with high visibility in a strip
gross production. Comprehensive general
shopping center. The practice has 3 operatories
dentistry in the southwest Houston area
for hygiene and 2 for dentistry. Nitrous is
focused on children (Medicaid). Very, very
plumbed for all operatories. The practice has
high profitability. 1,300 sq. ft., 4 operatories
digital x-rays and is fully computerized. The
in single building. 95% collection ratio. Over
practice was completely renovated in 2018.
1,200 active patients. 20% Medicaid, 45%
The practice is only open 3.5 days per week.
PPO, and 35% fee-for-service. 30% of patients
Contact Christopher Dunn at 800-930-8017
younger than 30. Office open 6 days a week
or christopher@ddrdental.com and reference
and accepts Medicaid. Contact Chrissy Dunn at
“North Houston or TX#562”. WEST HOUSTON:
800-930-8017 or chrissy@ddrdental.com and
MOTIVATED SELLER. Medicaid practice with
reference “Sharpstown General or TX#548”.
production over 6 figures. Three operatories
HOUSTON: GENERAL (PEARLAND AREA).
in 1,200 sq ft in a strip shopping center.
GENERAL located in southeast Houston near
Equipment is within 10 years of age. Has
Beltway 8. It is in a freestanding building.
a pano and Digital X-ray. Great location. If
Dentist has ownership in the building and
interested contact chrissy@ddrdental.com.
would like to sell the ownership in the building
Reference “West Houston General or TX#559”.
with the practice. One office currently in use by seller. 60% of patients age 31 to 80 and
PORTLAND, TEXAS: Seeking full time associate
20% 80 and above. Four operatories in use,
in an established, fee-for-service, high
plumbed for 5 operatories. Digital pano and
quality dental practice. This is an exceptional
Digital X-ray. Contact Christopher Dunn at
opportunity to move into partnership after
568 Texas Dental Journal | Vol 140 | No. 9
a successful initial employment phase. Must be committed to providing optimal patient care with exceptional technical skills, strong people skills and a passion for excellence. This practice has a dynamic, experienced team and a strong emphasis on CE and professional growth. Please send CV and a letter outlining your future objectives and goals to pam@
INTERIM SERVICES HAVE MIRROR AND EXPLORER, WILL TRAVEL: Sick leave, maternity leave, vacation, or death, I will cover your general or pediatric practice. Call Robert Zoch, DDS, MAGD, at 512-517-2826 or drzoch@yahoo.com.
lifetransitions.com. WATSON BROWN PRACTICES FOR SALE: Practices for sale in Texas and surrounding states, For more information and current listings please visit our website at www. adstexas.com or call us at 469-222-3200 to speak with Frank or Jeremy.
FOR SALE FOR SALE! Complete Dentsply Friadent motor, handpiece, Ankylos surgical and prosthetic kits, manuals and instruction discs. The total package, rarely used, $3,000. Will text pics, docjenk1@gmail.com.
www.tda.org | November 2023
569
YOUR PATIENTS TRUST YOU.
WHO CAN YOU TRUST?
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due to substance use or mental illness, The Professional Recovery Network is here to provide support and an opportunity for confidential recovery.
Henry Schein Financial Services.................................542 Law Offices of Mark J. Hanna......................................561 McLerran & Associates.................................................567 MedPro...........................................................................531 Princess Dental Staffing..................................Back Cover Professional Recovery Network..................................570 TDA Perks............................................. Inside Front Cover Texas A&M School of Dentistry...................................555
PRN Helpline (800) 727-5152
Visit us online www.txprn.com
570 Texas Dental Journal | Vol 140 | No. 9
Texas Health Steps.......................................................543 Watson Brown...............................................................535
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