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NEVER STOP Harshit Bapna Founder, AIO
Driven with passion, the AIO group strongly believes in its tagline, which is NEVER STOP. The founder, Harshit finds inspiration in his brand which has been built considering some risks all the while following the passions. Started with just an idea and vision, AIO group today stands strong in the market for sportswear. The brand and its founder believe that to achieve heights, the first thing one needs to do is start. Working diligently and consistently follows.
Tell us about your brand, what is it about? AIO Sports was formed with a vision to create customized quality sportswear to take care of one’s needs and at the same time is affordable for all. We believe, that fitness is for everyone and with our special dedicated designs and best in class fabric; we aim to enable the sports persons to deliver best in their field. We say #NEVER STOP! The brand AIO stands for All In One, implying one stop destination for all the fitness enthusiasts. We are professional sports wear supplier, distributor and also import/export company; specializing in all kinds of customized sports apparels providing high quality custom sportswear. What was the idea, design thinking behind the concept of the AIO brand? To start with, I am very thankful to my parents for their immense support and the trust they have in me. It gave me courage as a fresh College graduate to leave my campus
placement offer and pursue my dream of a start-up. I am a Textile Engineer and also a sports enthusiast. The sports sector is majorly dominated by big International giants. The quality sportswear supplied by these companies are super expensive to be accessible for all brilliant budding sports person in our country. I took it as a challenge and opportunity to create quality brand which can serve the need of our fitness lovers, across all sports and designed for all age groups. With this vision in my mind, the first step was to find a team with complementary competencies to make this happen. Having B.Tech in Textile Engineering, I have a good knowledge of fabric and manufacturing and we started with a small team of 3-4 young, agile and passionate people. We had national level player in our team to guide us on special requirements for different sports. An Industry expert to help us find the best in class vendors for all the required fabrics. A designer who with his fantastic designs can add
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personality to the sportswear for you and your team. Complementing them, I took care of manufacturing. Without an MBA degree, I learned sales and marketing fundamentals by networking, and trust me, on the job training is the best degree. I am very proud to say that we have now our own manufacturing set-up with 35+ employees and independent teams working on logistics, designing, printing and manufacturing. Within a very short time of 2 years, we have delivered our products to 100000+ customers in India as well as oversees. Our consumers are very happy with our products and services and majority of them come back with orders which is very motivating and rewarding for us. We aim to build a long-term relationship with all our customers and stand by our commitment to provide high quality products. The strategy is to remain proactive, non-traditional and customize supply chain solutions for our customers. We treat customers’ IPs highly confidential and take an integrated approach to serve
