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AFTER THE GRAND SUCCESS OF PHASE I LAUNCHED PHASE II AT NATIONAL GARMENTS FAIR 2016
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Textile Value Chain is happy to celebrate 4th Anniversary together with its clients & industry. We bid a vote of thanks to all our supporters, well wishers and industry contributors to enhance core values of the industry. We anticipate the overwhelming support in continuity..!! Aesthetic sense in human makes Fashion & Beauty industry booming over the years. We all are part of Textile and Fashion
" " "
the consumer. Our industry plays a major role in beautifying the world...! Fashion inspired from macro & micro economic trends, nature, human behaviour, social trends, etc. Taking the inspiration, few global companies forecast the trends of colour, pattern, design etc putting a binocular for 2-3 years ahead with reference to season / environment which is adopted by top FMCG, Cosmetic & Apparel brands. India, being multi cultural social trends, we do not follow international seasons like autumn â&#x20AC;&#x201C; winter or spring â&#x20AC;&#x201C; summer. Indian apparel market has seasons like: Festive season (July- November), Wedding season (November â&#x20AC;&#x201C; February), Holiday Season/ Pre School purchase (March- June). Indian apparel purchase is more of the Event purchase than the Environment / Climatic condition purchase..!!! #
" " $ % '
International forecasting agencies need to have more Glocal approach or Indian company should follow Indian Trend in fore
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colour, styling etc. Indian designers are more creative than international designer. Creative Indians need to trust themselves and follow the instinct to target the customer by positioning brands innovatively. Today Indian consumer is well informed, well travelled & social media addicted. They want change in life every day. International brand ZARA adopted this psychology and they succeeded in India. Think & strategise the business to achieve industry targeted size of $650 billion by 2025. Wish you a Productive and Innovative business for year 2017..!!!
Ms. Jigna Shah Editor & Publisher All rights reserved Worldwide; Reproduction of any of the content from this issue is prohibited without explicit written permission of the
and present factual and accurate information. The views expressed in the articles published in this magazine are that of the respective authors and not necessarily that of the publisher. Textile Value chain is not responsible for any unlikely errors that might occur or any steps taken based in the information provided herewith.
6
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9 10 December 2017
Venue: Helipad Exhibition Center, Gandhinagar, Ahmedabad, India
SPACE BOOKING: Arvind Semlani Cell: +91 9833977743 | Email: info@ITMACH.com Radhika Boddu Cell: +91 9867127598 | Email: info@itsexhibition.com Bhavesh Thakar Cell: +91 9375322449 | Email: allgujaratspinnersassociation@gmail.com
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CONTENT NEWS 11- Pre Budget Expectation & Thymus 12- Future Start up 2017 in Apparel Sector
JANUARY 2017 ISSUE EDITORIAL TEAM Editor & Publisher Ms. Jigna Shah Consulting Editor Graphic Designer Mr. Anant A. Jogale Sales Manager Mr. Md. Tanweer
INDUSTRY City Editor - Vyapar ( Janmabhumi Group) Mr. Manohar Samuel President, Birla Cellulose, Grasim Industries VP, Kusumgar Corporates ! " VP (Head â&#x20AC;&#x201C; Sales and Marketing), Indian Rayon # ! $ GM RSWM (LNJ Bhilwara Group)
'+ ! -* ! +3 ! 4 %
13- The 8 biggest challenges for new entrepreneur 14- Value Addition through branding by Mr. Avinash Mayekar 15-Setting back in motion-Textile industry in India by Mr. Ravvi Mansinghka 16- Of Raees & Kaabil brands by Mr. Vishnu Govind ?QU # X Y X
[ ' \ X ]
kha Vaidya
19- GLOBAL FOCUS US â&#x20AC;&#x201C; Japanese Free trade agreement by Mr. Arvind Sinha
20- TECHNICAL ARTICLE Introduction to Raschel warp knitting machine and its technical products in Technical Textiles by WRA scientist
SHOW REPORT 22- INDIA ITME 2016 23- Planet Textiles 2017
MARKET REPORT 24- Wedding Muhrat 2017 25- Yarn Report 27- Cotton Report 31- Surat Report 32- Malegaon Report
EDUCATION / RESEARCH % ' HOD knitting, SASMIRA Dr. Ela Dedhia Associate Professor, Nirmala Niketan College Dr. Mangesh D. Teli Professor, Dean ICT ! ( Principal Scientist & Head MPD # ) Retired Scientist, CIRCOT
33- SHOW CALENDAR 35- INTERVIEW with Mr. Amol Bhagwati, MD of Inspiron Engineering
Advertiser Index
( * Mr. Sudhir Verma Knit Experts 242, Pocket 3, Sector 23, Near Max Fort School, Rohini, New Delhi- 110085 < = % >
Tel : +91-9818026572
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Back Page: Raymond Back Inside: Birla Cellulose Front Inside: Indian Rayon Page 3: Asmeeta Texpa Page 4: PHD Chamber Page 5: SGS Innovations Page 7 : Parekh Agency Page 8: ITMACH INDIA
Page 9: Sanjay Plastic Page 36: SKBS Page 37: TPF Page 38: Technotex 2017 Page 39: SITEX 2017 Page 40: Morocco Style Textile Page 41: Deep Textiles Page 42: Oerlikon
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Pre Budget Expectations : ;;<=> ?@:@<=Q ] q{|}{| ~ |Â&#x20AC;Â Â&#x201A;Â&#x192;} â&#x20AC;&#x153;Special package for textile industry should be considered in the budget. Textile industry is one of the largest employers in India and contributes about ?Â&#x201E;Â&#x2020; Â&#x201E;Â&#x2020; Â&#x2021;~[
and gives direct employment to around 45 million work force. The industry has gone Â&#x2C6; zation and needs special attention in the budget. Introduction of GST, reduction of interest rates in parity with the international money market, tax rationalization measures, and incentives for investments in innovation and infrastructure are few of the many demands from the textile industry for the upcoming budget. It should also address concerns related to skilled workforce, labour law reforms, attracting investments in the textile sector and providing a future road map for the textiles and clothing industry. Incentives should also be considered for training workforce.
A major challenge for textile industry is that it is highly capital and labour intensive sector and payback period is quite long which is many a times a big constraint for new investment in the sector. Further the government has set a target to create another 30 million more jobs in the industry over the next three years which is possible only if special incentive schemes for new investment in textile sector are announced. Thanks to TUFS, India has made strong strides in the fabric manufacturing sector but garmenting has still not been taken up, primarily due to labour laws and it needs special attention for the success of Make in India, an initiative launched by Government of India under leadership of the Honorable [ X
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years or so to enable companies to avail %
Corporate income tax needs to be lowered to 28% in the upcoming budget and lowering it further to 25% in coming years as promised by FM.
Exports are another challenge and industry is well below its targets. We want
which can boost our exports as India has the potential to become one of the biggest exporters in the world.
The Rs 6,000 crore package announced in 2016 for textiles and apparel sector was a step in the right direction but the industry needs lot of reforms for the revival of the growth.
Cotton-based textile goods accounted for almost 90 percent of Indiaâ&#x20AC;&#x2122;s total textile exports of about $40 billion in 2015-16 and if supported well can take the industry to new heights.
The neighboring countries are having duty advantage for exports to the US and EU market on selective basis. Insertion of Â&#x2039; [ [ Â?Â&#x2039;[[Â&#x2018; " Â&#x152;#
further increased the challenges for Indian textiles in the long term. Coupled with the recent announcement of the newly elected president of the US, there are fairly good chances for protection of select countries for exports to the US which happens to be the second largest importer of Indian textiles. And therefore, the GoI should accelerate arrangement with EU market economies to provide concessional imports into these territories to maintain competitiveness of the Indian exports. The political disadvantage to India needs be compensated in terms of money through additional ben
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the largest employment generator for the national economy. Industry also needs to upgrade its technology to meet world standards. The industry, especially the micro, small and medium enterprise sector, does not have access to capital to upgrade technology on its own. A fund should be set up for Technology Upgradation & Innovation and support may be extended to the companies at lower rate of interest. This will help industry in improving quality of output and become more competitive.â&#x20AC;?
Roaches International appointed Thymas Electronics Ltd
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of itâ&#x20AC;&#x2122;s products in India. Roaches is one of the leading UK Manu Â&#x2039; % Â&#x201A;
Â&#x2014; ] ~ ment along with the newly introduced Autoclave Thermosetting products and ser-
January 2017
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â&#x20AC;&#x153;Thymas already has a lot of experience in the market selling our type of products. We are delighted that they have agreed to work with us and I am sure that this is a great opportunity for us both to develop the market =
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set the pace for over 40 years in testing \# $# Â&#x201C;Â&#x201C;Â&#x2039;]] Â&#x201C;#Â&#x2039;X ~$q
and JIS standards, with equipment exported from the UK to more than 100 countries. Â&#x2039; Â&#x2022;
separate categories, for sample dyeing, Â&#x201D;
pilot units and quality control.
Roaches International machines have
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many a lost soul home, there have been many a times that it guided many others straight into a pole. â&#x20AC;&#x153;When we started in 2011, the product was just an idea, a concept that we wanted to explore, but the more we explored, the more prototypes we built, the more we tested, the more we realized that the product could be and should be used by everyone and not just those who U Â? Â&#x201A; "
The feedback was that even non-disabled people felt constrained by the technology trying to map their feet to their destination with their eyes glued to the phones. Thereby, keeping them completely immersed in a technology which was built to aid and not control. Take me home Â&#x17E;Â&#x2039; Â&#x2DC; " Â&#x201A;
mass-market product and options such as Â&#x201A; " Â&#x; " ed to use it ourselves. So, the product has gradually evolved in to what it is today,â&#x20AC;? Â&#x201A; "
â&#x20AC;&#x153;Wearable tech should feel like an extension of your body. However, products in this category have been primarily about audio-or-video-based. We feel that your sense of touch is the most powerful and not much utilised. Â&#x17E;Â&#x201A;
venience to its users, it has no language barrier and no extensive instruction manual.
12
The footwear allows users to tag locations, set destinations and get real-time data = Â&#x201A;
boasts unique voice commands and has an inherently social nature, enabling you to share your location with other users. The footwear is also ideal for groups of families and friends that want to keep track of eve Â? Â&#x201A; "
Â&#x201A; = up has already shipped 10,000 units of the product and is available for Rs 6,999 on the companyâ&#x20AC;&#x2122;s website. The product was Â&#x201C; Â Â&#x201A; form last week to increase its reach. Keeping with the genesis of the idea, QÂĄÂ&#x2020; ~
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clothes, she is always out of options when getting dressed. â&#x20AC;&#x153;This is a problem most women would identify with,â&#x20AC;? she says. â&#x20AC;&#x153;Hence, it made sense to invest time and money into something that nearly half the population is likely to relate to,â&#x20AC;? she added.
This prompted Rohan to collaborate " Â&#x201C; q [ = ] "
on a platform for used goods that goes beyond electronics and automobiles to focus on fashion. â&#x20AC;&#x153;We decided to create a community for women where they can buy things from each otherâ&#x20AC;&#x2122;s closet,â&#x20AC;? says Narahari. â&#x20AC;&#x153;As Indians, we stock up on items which we no longer have use for. The hand-me-down route for these items also stopped after disaggregated families started replacing joint set ups. Elanic was started to provide a platform to enable the transaction of these items,â&#x20AC;? he explains. Need to reuse Â&#x2039; \ U
mobile app platform for people - particularly women - to sell their clothes online. Explaining how the app works, Narahari says users simply need to click a picture of the product and put a price on it to get it listed on the platform. However, when it comes to pre-owned, lifestyle goods in India, startups like Elanic need to jump over two major hurdles - lack of trust and transactional hassles. Educating people about new concepts like reusing clothes is also not easy. â&#x20AC;&#x153;There could be lack of trust between buyers and sellers regarding an item since there is no measure of standard and quality when it comes to pre-owned goods,â&#x20AC;? says Narahari. â&#x20AC;&#x153;To counter this, we came to understand that trust is built better between members of a community. So we opened up communication channels between buyers and sellers through private chat and public comments,â&#x20AC;? he adds. Â&#x201A; q
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has branched out to 23 cities in India. â&#x20AC;&#x153;The main reason for the success of the app is the deals and the quality of the products available,â&#x20AC;? says Narahari. â&#x20AC;&#x153;We thereby not only help de-clutter wardrobes, but in the pro = Â?
he concludes. The team behind the startup also believes that it has enough scope to grow in the existing markets and hence, will be creating awareness in these places over the next 12 months. â&#x20AC;&#x153;We need to educate more and more people on the items that they can sell on Elanic,â&#x20AC;? says Narahari. â&#x20AC;&#x153;We currently have over two lakh listings on the platform with over 3,50,000 downloads,â&#x20AC;? he adds.
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Entrepreneurship comes with a host of challenges. Rewarding challenges, but harsh challenges nonetheless. Experienced entrepreneurs have to deal with this no matter how long theyâ&#x20AC;&#x2122;ve been in business -- trying to establish a brand, adjust to match or exceed =
matter how many years youâ&#x20AC;&#x2122;ve been in business. But for new and young entrepreneurs, there are some unique Â&#x2C6; $ Â&#x2DC; Â&#x2013;
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youâ&#x20AC;&#x2122;ll have to quit your day job. Walking away from a promising, steady long-term opportunity for something unpredictable is scary -- especially if youâ&#x20AC;&#x2122;ve never run a business before. Unfortunately, thereâ&#x20AC;&#x2122;s no easy way to address this. Just think through your decision logically, and donâ&#x20AC;&#x2122;t ignore your instincts. Z Experienced entrepreneurs donâ&#x20AC;&#x2122;t have it easy when it comes to funding a new business, but they do have a few advantages over newcomers. They might have a pool of capital from a business they previously sold or a steady stream of revenue they can use to fund " Â&#x2DC; ¤ "
" Â&#x2DC; = vestment contacts and client connections necessary to give them a leg up in a new enterprise. As a new entrepreneur, youâ&#x20AC;&#x2122;ll be starting from scratch, which means youâ&#x20AC;&#x2122;ll need to start networking like crazy and thinking through all your possible funding options before landing on one. j $ This is especially hard if youâ&#x20AC;&#x2122;ve never run or managed a team before, but even if you have management experience, picking the
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sibility to come up with a response plan. When your team hits an impenetrable obstacle, your job will be to come up with an alternative plan to move forward. This demands on-the-spot creative thinking -- which should be an oxymoron, but entrepreneurs rarely have the luxury of time. The less experience you have, the more pressure youâ&#x20AC;&#x2122;ll feel from this, and the harder time youâ&#x20AC;&#x2122;ll have coming up with acceptable plans. z { { ¢ " "
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ness be? Will customers like your product? Will you be able to give yourself a steady paycheck? None of these questions has a solid, reliable answer, even in startups based on great ideas with all the resources theyâ&#x20AC;&#x2122;d theoretically need. That unknown factor means your job stability is going to plum
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hardest parts of emerging as a new entrepreneur. | _ Itâ&#x20AC;&#x2122;s a rarely mentioned problem of entrepreneurship, and many new business owners arenâ&#x20AC;&#x2122;t prepared for it until it happens. Being an entrepreneur is lonely. Itâ&#x20AC;&#x2122;s a singular position, so you wonâ&#x20AC;&#x2122;t have
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so you wonâ&#x20AC;&#x2122;t see your family as often. And your employees will be forced to remain at a bit of a distance. ] }$ Itâ&#x20AC;&#x2122;s fun to be the boss until you have to enforce something. Sooner or later, youâ&#x20AC;&#x2122;ll have to come up with the rules your business follows, from how many vacation days your workers get to what
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new entrepreneurs will experience it if they arenâ&#x20AC;&#x2122;t prepared for the new level of stress. If you can work your way past these major obstacles, youâ&#x20AC;&#x2122;ll be well on your way to establishing yourself as an entrepreneur. That isnâ&#x20AC;&#x2122;t to say they wonâ&#x20AC;&#x2122;t continue to nag at you as the years go on, or that new and varied challenges wonâ&#x20AC;&#x2122;t arise to take their place, but youâ&#x20AC;&#x2122;ll be prepared to handle yourself in those most volatile and " UU
competition.
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Value Addition Through Branding : Â&#x201A;@Â&#x192;=Â&#x201E;? =Â&#x2026;;>=: X~ ¨ ] #ŠªÂ&#x20AC;| Â&#x201C;}ÂŞÂ&#x20AC;ÂŤÂŹÂÂŤ [ÂŞÂ&#x192; Â&#x201A;Â&#x192;} +919322906199 ÂŽÂŽÂŽ ŠªÂ&#x20AC;|Â&#x20AC;|}Â&#x20AC;{ ÂŻÂŹÂ Textiles are always struggling for getting value for their fabrics as well as garments. Value addition can be created only by doing marketing and thereafter going up to branding stage. Branding has many stages to follow for the existing brands as well as creating your own new brand or co-opting other brands. Textiles brands have done this successfully in global marketsbut, when it comes to India, it has yetnot taken right shape and speed. The fabric which is beingprocessed by Indian entrepreneurs is always of good quality only because they get export quality raw material.If we want to market our fabric,the fabric quality needs to be consistently of good quality produced by using good technology which will not have any deviations in any aspects. When we think of good marketing avenues, we need to have very good supply chain management along with logistic network
" ished products at much lower operating costs. For better marketing initiative we should have a very good after sale support to service the fabric in case there are any defects in the fabric. We need to have the inspection done at each and every stage of production facility as well as at the customers placeso that we can get a good feedback and the customer would always stay happy. So that we can improve our systems and existing production parameters in order to meet customer demands. We need to pay visits to the customer facilities to understand whether the fabric which is been supplied by us is of good quality, whether it is performing as per the requirements, whether the sewing operations is happening properly, whether there is any problem during cutting operations or not, etc. such things needs to be studied so that we can establish our fabric brand. One thing is to be kept in mind when we are thinking of doing very good marketing or establishing ourselves in the business for a brand we need to be cost competitive as well as system oriented along with complete professional approach in production, maintenance, quality, after sales service as well as complete marketing process. Â&#x2039; = % Â?
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of the country in terms of textiles make the Indian textiles sector unique in comparison to the industries of other countries. The Indian textile industry has the capacity to produce a wide variety of = " $
and across the world. Though Indian textile industry has strong position in worldâ&#x20AC;&#x2122;s map with export earnings worth US$ 41.4 billion in 2014-15, a growth of 5.4 per cent, when it comes to branded goods, India has very limited presence. Apart from few Indian successful brands like § ¢ Â&#x201C; # [
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X cessful international brands took more than 50 years to create their brand identity, so brand building is a long term investment. " â&#x20AC;&#x201C; Indian brands must understand fashion trends
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to see something new each time they visit the stores. Indian brands needs to respond to these changing fashion cycles. _ ` â&#x20AC;&#x201C;Indian brands lack in branding strategy. They need to exercise clear segmentation, target audience & positioning to create brand image in the mind of the customer. ) ( $ Indian brands have negligible = Â&#x; = %plore global markets. To explore global markets, we should study Â&#x; %
magazines to create brand awareness & participate in global fashion events. (( * Rising disposable income- Indiaâ&#x20AC;&#x2122;s growing population has rising income levels today. They have high spending capacity. Their standard of living has improved. They have become brand conscious and prefer to wear branded apparel. This is surely good opportunity for Indian players to come up with their own brands. Growing working woman population-With the changing time, number of working women has increased & this has given them more freedom to spend. They live luxurious life than never before. They prefer to wear branded clothes. $ ( Indiaâ&#x20AC;&#x2122;s more than 65% population is young with average age of 25 years- the most vibrant population for any market. The young population is more exposed to westernization & adopting the fashion trends faster. Increasing Retail- Most of Tier-1 cities accustomed to â&#x20AC;&#x153;Mall Cultureâ&#x20AC;? & now it is c atching up Tier-2 & Tier-3 cities as well. Retail culture has major share in growth of the branded products industry. Indian apparel industry has good opportunity. E-Commerce â&#x20AC;&#x201C; E-commerce is another booming segment in India. Apparel is the major category shopped online by the consumers. The apparel E-Commerce market is 30% of total online market. Itâ&#x20AC;&#x2122;s a great opportunity for those who want to launch their apparel brand as total investment drastically comes down. E-Commerce
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January 2017
&29(5 6725< made it possible to virtually present apparels in the customerâ&#x20AC;&#x2122;s mind. Many of the start-ups are exploring this opportunity. Strategy for Indian Brands: India is growing economy today. With rising young population & growing disposable income, the demand for branded apparel is set to grow in near future. The Indian manufacturers like Raymond, Â&#x201C; Â&#x201C; \ \ ~ "
branding than the manufacturing. ~ $ $
reach your customer with minimum capital investment. Facebook, Instagram, Twitter etc. are the major channels used by brands to create awareness. With the digital marketing, brandshave many more ways of communicating directly and interactively with their target consumers or customers. It is interactive as well as measur-
able. Â&#x201C; % %
brands, we should focus more on manufacturing branded apparels rather than just private labeling for other international brands. Some of Indian manufacturers are manufacturing premium fabrics since long & supplying to global brands. They have all capabilities to launch their own premium brand by adoptingfocused strategy. Since they already have manufacturing expertise, they should now focus on branding. Exhaustive promotion and advertising will " \
as well as apparels can be built with the help of right marketing platforms like fashion shows, newspapers, fashion magazines, TV commercials and digital media.They should understand that brand = " "
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were running around to convert their old notes and buy in newer Rs. 500 and Rs. 2000 notes. This impacted various sectors of the economy including the textile industry. In India, textile industry comprises of second largest employment of 40 million workers directly and 60 million workers indirectly and has contributed to 11.04% of total exports of India during year 2010. Starting from top down on the value chain, purchase of appar " "
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sales of winter wear in India highly dropped due to lack of liquid Â&#x2039;
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it has been turned into a ghost town due to the scarce and inaccessibility of cash as compared to its general hustle and bustle in ~ " = "
blue-collar employees were not provided their weekly salaries on time, resulting in most of them going back to their hometowns in X [ Â&#x152;
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labor has led to shutting down of many power looms and related industries at Bhiwandi. With the ban on Rs.1000 and Rs.500 notes, ecommerce play " ] ~ Â?] ~Â&#x2018;
their websites. Certain big entities like Flipkart imposed a less than Â&#x2022; ?Â&#x203A;Â&#x203A;Â&#x203A; " Â&#x201C; Â
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option on Wednesday 9th November itself. Most of these businesses started emphasizing on online methods of payment with the Â&#x201D;
#
January 2017
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[ = Â&#x201C;
by the Forrester Research, â&#x20AC;&#x153;The cash on delivery share will come down and it will force customers to make payments online. Initially, in the next 1-2 months it may hurt ecommerce companies.â&#x20AC;? Â&#x201A; =
necessities; eventually it would fall back into its place once the country is comfortable with the routine of newer notes. We will always need clothes and eventually would start purchasing appar " Â&#x201D; Â&#x2039; "
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industry would be back into routine as before. Â&#x2020; %
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8000 varieties of fabrics on www.textilebasket.com, we cater to all the readily available fabric needs of an entity directly from over 100 suppliers across India. Moreover, our second largest segment is Make to Order, where we create the fabric of your choice at the best possible rate and quality. This not only helps manufacturers reduce costing but also create their own innovations. Our third largest area of concentration is discounted readily available fabrics. All across India, there are a large number of manufacturers that always have some stock fabrics left over after production, due to excess fabrics or cancelled orders etc, these fabrics are of premium quality, lying around in the factories, the manufacturers are ready "
and there are more than enough manufactures around ready to buy these fabrics. Hence, Textile Basket becomes your one stop shop for all your fabric needs, making fabric purchase simpler than ever.
15
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Â&#x17D;Š|} ÂUÂ&#x201C;}} §{³  ¯|Š³Â&#x192;Â&#x20AC;|¡ This week as the nation gears up to two major Bollywood releases and as the movies get ready to take on each other at the % Â&#x2C6;
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my mind from wandering beyond what these movies actually could
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literally mean- one is Raees, the rich and noble one and the other is Â&#x2122; "
~ " '
Of course they do, but arenâ&#x20AC;&#x2122;t they somewhat correlated when we talk of business, where one could lead to the other! If we look at the world of fashion in India we have a plethora of brands, some of them bigger and more popular than the others. Behind their successes, there are great stories of passion, commitment and hard work. These brands have earned an identity of their own in the mind of the consumers and many of them have left huge footprints in the market place through exclusive stores, impactful marketing and great product development. Considerable investments would " "
" Â&#x17D;
this discussion let me take the creative liberty of calling them Raees Brands. Having said that, how do we look at the rest of the brands? " =
from others, many of them have their sweet spots with their target customer and have the potential to be much bigger in future. These are the emerging brands, which, I would refer to as Kaabil Brands. Â { Â&#x2030; Â&#x160; An apparel brand is built with interplay of art and science, with elements of product design, sizing, market development and all such activities leading to the total output. Having been in the industry for a few years, I can say with conviction that a fashion brand is not just about the size of business i.e.the bigger brand need not be the better one. However, brands that have truly arrived on the stage tend to be bigger; they would have built unique identities for themselves and alsoget associated with certain lifestyles and Â&#x2039; " = sers, jackets and even accessories like footwear and ties. They, in
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managed by the brand owners themselves and many of them become marquee labels and household names. The Raees brands will = % Â? \ Â&#x2018; U Â?X\ Â&#x2018; Â?Â&#x201A;Â&#x17D;#Â&#x2018; $
business houses in the fashion space in India have their own online selling platforms too. Many of these well-known brands enjoy huge amounts of con
ucts from the consumer. This is an advantage the lesser-known brands may not enjoy as much. For a garment with a similar fabric base and styling detail, a Kaabil brand may not be able to charge the same as a Raees brand could. These lesser known brands most-
16
ly sell in MBOs and need to stand out in a clutter of brands. In many cases the consumer will not recollect the brand label as much as the name of the store it is bought from. I have noticed that many of them are single category brands and they owe their origin to expertise and passion behind one type of product like shirts, t-shirts, jeans etc. Once they get established in that category some of them %
categories too. So behaviorally, these two types of brands could
%
scale of business. However, I would like to look beyond these as " ers know them by their name and how well they are known for what they are really good at. $ In an MBO which stocks products from emerging brands, the consumer pull is often generated by the store and not the product and therefore the name that is well-entrenched in the consumerâ&#x20AC;&#x2122;s mind is that of the retailer. In the current retailing environment, there is a lot of power and consumer-connect that the MBOs enjoy nent multi-branded outlets too. In fact, I have seen the strength
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more shelf space. Having said that, one acid test for a brand to attract customers is in its ability to successfully run a network of \ Â&#x2039; % "
as strong ambassadors for the brand and provide credibility and strength to the story it tells of itself. As a consumer, one gets to see the entire glory of the brand in its EBOs and that is where a loyalist of the brand is expected to shop. \
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inventory data is available till that point. It is also possible in this channel to track customer purchases over time and understand them better; this helps the brand in designing reward programs around these data. This channel, however, is expensive to maintain as the operational and capital expenses are incurred by either the brand or franchisee partner. As a result it is important that the EBOs attract customers and achieve the sales goals while restricting the expenses to desired levels; in fact, many brands look for their own desiredmix of EBO and MBO contribution to sales to get = $ $ } ! { $ Â&#x2039; $ ~ " ' ¢ " ogy, the great leveler? All the while we have been speaking of brick
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channels in high streets and malls. If we look at how the sales heads of brands plan their numbers these days, one word that used to be
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January 2017
&29(5 6725< " cance- â&#x20AC;&#x2DC;Onlineâ&#x20AC;&#x2122;. E-Commerce has grown steadily in India and fashion is also enjoying a good share of online buying behavior in consumers. While statistics on online shopping are readily available, I wish to dwell on two behavioral patterns of the internet-enabled or the mobile-assisted shopper- Showrooming and Webrooming. Showrooming is what happens when a customer visits a store to experience a product and then makes an online purchase later. Â&#x2039;
"
need to be experienced for the customer to know how it feels, and then he looks for a better deal online for the same product. Webrooming is the reverse of this, where a customer searches online to decide on the product to buy and then makes a purchase in a brick and mortar store. This works typically when the search is to be narrowed done from a wide range of options, which can be achieved by the convenience of online reach. In fashion purchase, unless you are very familiar with the collection and the brand, it is important to
= " Â&#x2039;
shopping at a neighborhood store after searching on your mobile Building a Brand Today India has embraced the smartphone way of life and with improving internet infrastructure, we can be rest assured that the consumer is going to use the internet more, in fashion as in the case of other categories too; either to reach a shopping destination or to do a pre-purchase research. Therefore, connecting with the net-savvy customer is important for any brand in India, considering the low median age in our country compared to other large markets of the world. Technology can bring all brands on to a common Â&#x2039; U
Kaabil brand to come up, and become Raees in future even if it not one now!
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The demand and supply crisis and the growth of the world population call for new ways of producing food and other essential items. One of the most complex questions is â&#x20AC;&#x201C; â&#x20AC;&#x153;How to cater to the demand of food and other items for ever increasing population. First logical solution is to control the population growth rate, which will ultimately reduce the gap between demand and supply and reduce the impact of the crisis. But considering limitations of cultural, geographical and political boundaries; the solution is very complex.
distribution and use, to disposal or recycling.
Solutions to modify the way we produce goods are already being put to test around the world. Tomorrow, we may be able to build factories, in the developing world as much as in the developed world, which can adapt to local characteristics of the products for local requirement, which will belong in a sustainable supply chain and have less of an impact on the environment. Using which solutions? Are these sustainable? And can the experiments being carried out today give us an insight into the factories of the future? Here are some â&#x20AC;&#x153;sutraâ&#x20AC;? which will enable the above ultimate goal.
Produce locally
Produce green It is very important to understand the life cycle analysis of any Â&#x201A; ] Â&#x201C; Â?Â&#x201A;]Â&#x201C;Â&#x2018;
evaluate the environmental impacts of textile products, from raw %
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For example, life cycle analysis of a shirt right from cotton production up to land disposal will be as followsHence, it is really important as a manufacturer to understand the amount of resources consumed not only while manufacturing a product, but also throughout the life of product and disposal of product too. Â&#x201A;
" chinery and equipment, with local labour, for local use, will always
technology. This thought is taken seriously worldwide by adopting â&#x20AC;&#x153;think global and act localâ&#x20AC;?. Most of the times, transportation,
the basic manufacturing cost. If the product is perishable, there will be always some deterioration on the quality parameters too. On the contrary, locally produced material will have a positive impact on the local community through employment generation, greater service availability and more adapted functionality. Also, this lim ¤ "
" Â&#x2039;
requirements but, also creates an ecosystem that provides jobs, training and education to the people in the ecosystem which will ultimately lead to a better quality of life. ^ Â&#x2018; 4
Companies that source manufactured goods from China do so primarily because of the attractive production costs. Now, however, cost advantages are harder to come by. Companies have reached a point at which there is little cost remaining to be squeezed out of the on-ocean shipping process. Hence, sooner or later, it is important to invent and invest to invent on sustainable technologies which will help the production costs in long run.
January 2017
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17
&29(5 6725<
# Â&#x17D; Â&#x201D; X Â&#x152; With the above background and context of the need for sustainable products, it is absolutely necessary that sustainable products must be supported by sustainable production. Sustainable production is absolutely dependent on sustainable resources for production. The whole idea is to â&#x20AC;&#x153;produce our own energy and stop polluting and wastingâ&#x20AC;?, a strategy that could quite easily be replicated on other production sites, including large and traditional facto Â&#x2039;
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impact of this production on our planet as much as possible, we will have to come up with new energy models. This will create a production chain that works as an ecosystem, with little waste and little pollution, which makes the most of available, natural and renewable resources. In order to achieve this, some of the basic resources are water and energy. When a production eco-systemâ&#x20AC;&#x2122;s dependency on outside resources is zero or very less, the eco-system become more Â? % =
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almost everywhere in the country. Hence, the problem is no longer "
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right approach to handle the same. The implementation of sustainability philosophy includes study of existing available resources, availability of them throughout the year, average cost of water or energy per unit, topography and many more. It is important to set out manufacturing sustainability strategy and activities. With the implementation of new tools, techniques and technologies; the en
The key focus areas should be â&#x20AC;&#x201C; 1. Reducing environmental impact of current production process % Â&#x201D; 2. Adopting zero waste and zero discharge philosophies in existing and upcoming production units Â&#x153; Â&#x2022; % Â&#x201D;
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4. Carrying our water audits, energy audits and waste audits in factories 5. Exploring renewable opportunities for replacing current con Â&#x201D; = Â&#x201A;~ sel, conventional power by solar energy, wind energy, biodiesel, biomass, agro-waste for boilers, furnaces and other power consuming activities 6. Optimizing fuel consumption Q Â&#x2C6;
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natural ventilation, natural sunlight and thus reducing cost of HVAC and air conditioning 8. Adopting decentralized approach for production in order to reduce cost of transportation as per demand and supply requirement 9. Improving on supply chain management in order to reduce = Â&#x2C6;
and manpower and thus better utilization of space 10. Encouraging incentivizing employees for resource consumption reduction and optimization ?? ] U Â&#x2C6;
measures. Manufacturing is completely interconnected to wellbeing of workers, surrounding communities, support of government and
implementation of policies in longer run. Hence, a sustainable ap "
these four aspects and overall economy to make it more sustainable and durable. ) } The article series will elaborate more on each of the above "
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istration. And now even such geographically limited agreements Âş
the United States and Japan, the " Â&#x2DC; U
and thirdlargest economies, into a free trade agreement Â?Â&#x17D;Â&#x2039;Â&#x201C;Â&#x2018;
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supply chain for consumer items such as smartphones, smart televisions, and the like. The framework for a U.S.-Japanese bilateral FTA already exists Â&#x2039;[[ $ Â&#x2039; "
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two advanced countries, such as on state-owned enterprises, can easily be dropped. Similarly, given the high labor and environmental standards in both countries, other relevant chapters may be Still, a U.S.-Japanese bilateral FTA needs to include the agreements made on scrapping long-standing restrictions on U.S. prod-
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deepened their formal alliance and continued close cooperation on issues such as ballistic missile defense and cybersecurity. Building
would further strengthen the strategic basis of U.S.-Japanese relations. It may also serve to allow for a future broadening of free trade agreements to other partners in Asia. In the end, a bilateral FTA may be the best route to ensuring the ultimate formation of a Â&#x201C; U[ =
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machines Warp knitting isone of the knitting methods which are also the fastest method of producing fabric from yarn. Warp knitting " =
each needle loops has its own thread. The needles produce parallel rows of loops simultaneously that are interlocked in a zigzag
20
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sets of warp yarn. The yarns are fed from warp beams to a row of % " Â&#x2039; " U knitting machine was invented by Crane, an Englishman. It was a single guide bar machine to make blue and white zig-zag striped silk "
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?Â&#x2018; * Tricot fabric is soft, wrinkle resistant & has good drapability. Tricot knits are used for a wide verity of fabric weights & $ = " Â&#x201E; Â&#x201D;
yard. Some examples of tricot fabric are sleepwear, boluses,
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January 2017
7(&+1,&$/ $57,&/( dresses etc. Â&#x161;Â&#x2018; * The Raschel knit ranks in importance of production with tricot but it makes varieties of products ranging from sports nets,spacer fabrics, mesh fabrics etc. Raschel knitting is done with heavy yarns & usually has a complex lace-like pattern. Â&#x153;Â&#x2018; * This basic stitch is used in hand crochet. This construction is used in a wide variety of fabrics ranging from nets & laces to bed spreads & carpets, various types of edgings or trimmings lace are also produced. Â&#x201E;Â&#x2018; * The Milanese stitch produces a fabric very similar $
nal pattern on the back. However, Milanese fabric is superior to tricot in smoothness, elasticity, regularity of structure & friction resistance. Though, there are four type of warp knitting but the prominent warp knitting used is Tricot and Raschel warp knitting which are made on Tricot warp knitting machine and Raschel warp knitting
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with all the foreign delegations and felicitated many key contributors of the Textile Engineering Industry both from India & overseas. State of Gujarat also had strong presence and met with various foreign delegations and promoted the textile parks in the state.
22
From L to R Mr. Adil Nalbant, President, Textile Machinery & Accessories Manufacturers Association (TEMSAD), Shri. Rudrappa M. Lamani, Minister for Textile and Endowment, Government of Karnataka, Sanjiv Lathia, Chairman, Mr. Richard Salvatore, General Coordinator, Textile Machinery & Accessories Manufacturers Association ,(TEMSAD)India ITME Society & Sri. R. Girish, IAS, Commissioner for Textile Development and Director of Handlooms & Textiles.
India ITME Society facilitated prestigious Educational Institutions to come together under one roof for conducting Seminars, Â&#x; = [ Â&#x201C;
for faculty students interaction with the industry. q $ Â&#x17D; Â&#x2039; Â?q$Â&#x17D;Â&#x2039;Â&#x2018;
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Textile Information Centre, China & Textile Institute, UK held conference well attended by Indian & foreign industry members. India ITME-2016 created a platform for the students and the craftsman of our Country to showcase their talent and creativity to the world. Amidst whirring of the modern machineries, â&#x20AC;&#x153;Weavers of Maharashtraâ&#x20AC;? showed live demonstration of creating beautiful weaves of HIMÂ&#x2022; [Â&#x201C;$Â&#x2039;¢Â&#x201C;q$
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mestic and international visitors. The industry being the second largest employer after agriculture it is utmost necessary that Indian textile machine manufacturing industry has to strengthen its base for quality output accepted at international level. India is now developing in multifolds in most of the sectors specially in the spinning machinery manufacturing segments. This mega exhibition in India has now become a trend setter and gateway to new opportunities globally.
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on environmental issues for the global textile sector will take place on Wednesday 24th May at the JW Marriott Hotel in Bangalore, India. This leading, independent, textile industry event, will once again be co-organised by X]Â&#x201A; q " X
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Â&#x; < """ U % Â&#x201C; _ ) { 4 # Â&#x161;Â&#x203A;Â&#x203A;Â&#x201E; X]Â&#x201A; gage industry leaders to drive forward environmental innovation and social change through high quality editorial in a bid to ensure a healthier planet for everyone. The company produces a portfolio of leading magazines, newsletters, reports, news apps and websites for the global textile and Â&#x2039; ¤ U
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! (( The Sustainable Apparel Coalition is the apparel, footwear and home textile industryâ&#x20AC;&#x2122;s foremost alliance for sustainable production. The Coalitionâ&#x20AC;&#x2122;s main focus is on building the Higg Index, a standardized supply chain measurement tool for all industry participants to understand the environmental and social and labor impacts of making and selling their products and services. By measuring sustainability performance, the industry can ad Â&#x2C6;
environmental and social transparency that consumers are starting to demand. By joining forces in a Coalition, we can address the urgent, systemic challenges that are impossible to change alone. www.apparelcoalition.org
23
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January 2017
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[ + ^_ Crude oil prices rose to new 17-month highsin ~
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average US$480.41 a ton CFR Japan while it was down 18.5% YoY as compared to 2015.
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compared to 2015. US spot prices rose 7.4% on the month to US Â&#x161;ÂĄ ?Â&#x153;UÂ&#x161;ÂĄ ÂąÂ&#x153;
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paraxylene prices edged up as Brent crude climbed on the month. In US, paraxylene spot rose tracking Asian values while feedstock mixed xyleneâ&#x20AC;&#x2122;s upward trend continued.Asian marker, the CFR China averaged US$851.38-852.38 a ton, up 6.1% from last month and
January 2017
www.textilevaluechain.com
down 5.8% YoY as compared to previous yearâ&#x20AC;&#x2122;s average while European paraxylene were up 6.4% to US$756.13 a ton FOB Rotterdam but it declined 9% YoY in 2016. In US, spot paraxylene was at US$770 a ton FOB USG, up 4.8% on the month. X ~
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" ?Â&#x201E; ÂĄÂ&#x2020; ÂŚ ÂŚ Â&#x161;Â&#x203A;?ÂĄ " pean spot was at Euro660 a ton NWE FCA, up 1.5% from November. US spot was at UScents 31.50-32.50per pound FOB USG, up 3.3% on [
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semi dull chips rose 14% to US$1,096-1,116a ton and super bright chip edged up 11.6% to US$1,083-1,116 a ton. [
= ] = ~ ber, seeing buyers maintain healthy demand when prices were ris $ $ [ ÂŚ ing atmosphere was lusterless, as downstream buying enthusiasm " $ [ = [Â&#x17D;ÂŚ
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Â&#x152;#Ÿ°Â&#x201E;Â&#x161; ?Â&#x153;U 843.13 a ton and declined 5.9% YoY. US spot prices rose16.7% to
25
<$51 5(3257 US cents 270.95-271.05 per gallon FOB USGwhile it fell 7.3% YoY as compared to previous yearâ&#x20AC;&#x2122;s average. European spot was up22.6% to average US$816.25-817.25 a ton CIF ARA and FOB Rotterdam while it fell 3.5% YoY.Caprolactum prices continued to surge on the back of moderate demand and range-bound benzene. Spot prices hit a 2-year high during the month on a CFR China and CFR Taiwan basis because of limited supply, feedstock benzene prices, higher domestic Chinese prices. Asian caprolactam spot prices averaged US$1,812.50-1,875.00 a ton ~ Â&#x161;Q ÂĄÂ&#x2020; " ?Â&#x201E; Â&#x201E;Â&#x2020; ÂŚ ÂŚ
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averaged US$2,125-2,175 a ton, up 26.5% from last month.In China, bright conventional spinning nylon-6 chips were priced at US$2,538Â&#x161; °Â&#x203A;? Â&#x153;Â&#x203A; Â&#x153;Â&#x2020; q " U "
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cents 64 on the month. -_^ Â ^) [
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makers strengthened while Chinese ports saw congestion.In Europe, propylene markets were on bullish contract price expectation Âş $ Â&#x152;# ~
on the month.Asian marker, FOB Korea averaged US$841.75-843.75 a ton, up8.9% from November while it declined 8.4% YoY, and CFR China was at US$900.50902.50 a ton, rose9.7% from previous month while it fell 8.5% YoY. In Europe, CG propylene jumped 6.2% to Euro 656.50-661.50 a ton Â&#x17D;~ " " " Â&#x161;Â&#x201E; °Â&#x2020; ÂŚ ÂŚ # U
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Acrylonitrile prices fell in Asia despiterise in feedstock propylene and crude oil values.In US, acrylonitrile spot was down with propylene, global prices.European acrylonitrile prices fell amid global weakening as Asian prices declined sharply. European prices plunged 11.8% to US$1,096-1,104 a ton CIF Med and declined 12.7% YoY while US export assessments averaged at US$1,075-1,085 a ton
26
USG, down16.9% on the month and 6% YoY. Asian marker, the CFR Far East Asia fell 6% to average US$1,236.50-1,238.50 a ton while it was down 12.1% YoY. Â&#x201C; ] ~ Â&#x152;#Âź [ ticipants were generally bullish about market future, so producers =
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market stalemate was broken through with booming transactions
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ton while softwood pulp was at US$1,000a ton.
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for production and inventories by the end of the 201617 crop year, amid a stronger US$.Cotton market saw stable sentiment for spot materials, but cotton quality was reported lower from earlier month.The March contract
www.textilevaluechain.com
January 2017
<$51 5(3257 on ICE Futures US edged down 0.5% for the month to average US cents 70.59 while it was up 3.5% YoY as compared to previous yearâ&#x20AC;&#x2122;s Â&#x2039; ] = Â&#x201C; % Â&#x203A; QÂ&#x2020; ~
average of US cents 79.74 per pound while it rose 5.4 YoY. The China Cotton Index inched up0.9% to 15,877.50yuan a ton while it Â&#x2013; Â&#x153; QÂ&#x2020; ÂŚ ÂŚ $ [ =
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maund ex-Karachi, up3.1% on the month and 15.3% YoY as compared to 2015.In India, cotton prices marginally increased on the back of fresh export demand. Though, improvement in arrival limited the X " Â&#x203A; Â&#x161;UÂ&#x161; ?Â&#x2020; ~ SPUN YARN Cotton yarn producers in China were largely stable and were not able to raise their prices in line with the rise in material costs, implying margins shrinking. Spot trades remained thin, so cotton yarn prices were expected to hold stable or move up slightly in the short term. In India, cotton
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in their material costs on to their customers. Export markets too were and prices remained unchanged across the board.In China, 32s cotton yarn in Shengze market was down US cents2 at US$3.243.28 a kg while 21s were at US$3.11-3.17 a kg, down US cents 3 from November. In India, 30s combed for knitting were at US$2.82 a kg, up US cents 2 on the month while carded were at US$2.58 a kg, un $ [ = ?Â&#x203A; " Â&#x152;#Âź? ¹
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~ $ # Â
Â&#x153;Â&#x161;
"
US$1.86-1.87 a kg, up US cents 13 from November.In India, 30 poly
= " Â&#x152;#Âź? ÂťÂ&#x153; = Â&#x152;# Â&#x153; Â&#x201A;
= $ [ = Â&#x153;Â&#x203A;
" Â&#x152;#ÂźÂ&#x161; Â&#x153;Â&#x201E; = Â&#x152;#
cents 2 a kg. Spun viscose yarn markets were generally steady in China. In India, viscose yarn markets were strongly supported by % $ [ =
export markets were relatively slow during the month.In Xiaoshan, 30s spun viscose were at US$2.83 a kg, unchanged on the month. In India, 30s viscose prices were at US$2.63 a kg, up US cents 5 in In = $ [ = Â&#x153;ÂĄ " Â&#x152;#ÂźÂ&#x161; ÂťÂ&#x153;
a kg in Karachi. \ = Â&#x201C; " % ~
spec prices inched up while others rolled over in China, India and [ = $ ] "
prices in line with the higher material costs, implying decline in their [#Â&#x17D; Â&#x2013;
" §#Â&#x17D; trast, prices are now returning to lower levels after a short-lived at
$ [ = []
although market activities remained weak by a lower level of fabric Â&#x17D; [
% = " =
$ $ [§
[#Â&#x17D; " []
= $ $ [] Â&#x153;Â&#x203A; Â?ÂĄÂ&#x161;Â&#x201D;Â&#x201E;°Â&#x2018; " Â&#x152;#ÂźÂ&#x161; Â&#x161;° = Â&#x201A; =
" [§ Â&#x153;Â&#x203A; Â?¹¥Â&#x201D;Â&#x153;ÂĄÂ&#x2018;
" Â&#x152;#ÂźÂ&#x161; ?Q = Â&#x152;# ÂĄ $ [ = []
30s were up US cents 2 at US$2.53 a kg on the Faisalabad market. $ Â&#x2014; = U Â&#x153;Â&#x161; Â?¹¥Â&#x201D;Â&#x153;ÂĄÂ&#x2018; "
Â&#x152;#ÂźÂ&#x161; Â&#x201E;° = Â&#x152;# Â&#x153; " Â&#x201E;ÂĄ Â?¹¥Â&#x201D;Â&#x153;ÂĄÂ&#x2018; " Â&#x152;#ÂźÂ&#x153; Â&#x153;Â&#x203A;
a kg, unchanged on the month.
&27721 5(3257 $ ! $$ *
Â? # !| ( X Â&#x201C; Zq Â&#x201C; Z\X]
Source Just Agri
January 2017
www.textilevaluechain.com
27
&27721 5(3257 * (( Â&#x2030; ` $ Â&#x160; [ U~ < $ Â&#x161;Â&#x203A;?ÂąUÂ&#x161;Â&#x203A;?Q
with 15% higher rates compared to last season and one of the lowest opening stocks. After falling over 15% in Oct 2016, Indian cotton prices were expected to further decrease as pressure of arrivals " q U~ Â&#x201C; $
covered limited cotton whereas exporters committed huge quanti
q U~ [ U~ Â < #
" " "
farmers not accepting the new system of payment for a long time. Mills and exporters started scampering to cover cotton as supply Â&#x2039; $ %
$
exporters. Importing countries were compelled to look for other options like US as a result of which International markets went up $ = Consistently slow arrivals in the beginning of the season have created an element of doubt in the minds of Indian traders about the Indian cotton crop. The market has to adjust to the new payment system and the pace of arrivals may not increase in the near future, maybe throughout this season. Under this scenario, consumption of mills will decrease, exports will fall and import of cotton will go up. The second half of the season may see some pressure on cotton prices if â&#x20AC;˘ consumption does not pick up Ă $ â&#x20AC;˘ international prices fall as a result of increase in global cotton sowing â&#x20AC;˘ China reserve stock auction does not generate a favourable response. Cotton prices will continue to rise if the above does not happen. Currently there is disparity for ginners and spinners, but it is a very good year for the farmers as they are getting higher rates for their produce in the beginning of the season. High cotton seed prices are a major support for ginners. There is a very strong sup
Â?= Â&#x2018; > $qÂ&#x2022; ÂĄÂĄÂ&#x203A;Â&#x203A;
" ]]$
buying seed cotton and bales at commercial market rates. In the last quarter, the monthly mill cotton consumption has " Â&#x161; Â&#x161;
q
Â&#x161;Â&#x203A;?Â&#x161; ~
3.5 million spindles and 0.1 million rotors. This clearly shows the precarious situation of the spinning mills sector which is squeezed "
=
X # $ [
Â&#x2039; "
" "
both demand and payments have dried up. ( ` ^ Â&#x2013; ^Â&#x2014;* According to the CCI, total cotton consumption in India is likely to increase to 31.3 million bales in the current crop season as compared to 31.2 million bales during the previous year, CCI has resorted to commercial purchase of cotton at market rates from various parts of the country and expects to purchase around 1.5 million bales for the season of 2016-17.Besides protecting the interests of cotton farmers, CCI caters to the needs of National Textiles Corporation and co-operative mills as well as MSMEs and private sector mills, mainly during the second part of the season.
28
X X ] = ]X~ Â? U Â&#x2018; view with COTTONGURUTM Media that this year CCI has revised its terms and conditions to facilitate even small mills to procure cotton. Almost the entire cotton-based textile industry has welcomed Union Textile Minister Mrs. Smriti Iraniâ&#x20AC;&#x2122;s initiative for announcing unique terms and conditions for procuring cotton from CCI for the X#X %
International Market Summary: US, the worldâ&#x20AC;&#x2122;s biggest exporter has already committed near 9 million bales and so far shipped more than 4 million bales. The rally in futures will encourage farmers across the world, to plant cotton in the new season. As a result, current year sale and new season % " Âş ~ Â&#x161;Â&#x203A;?Q
futures. Cotton requirement for August onwards will depend on ~ Â&#x161;Â&#x203A;?Q $]
chants from holding cotton post Jun 2017. Bangladesh: Â&#x17D;
\ " ]
largest importer of Indian cotton and cotton products such as yarn Â&#x201C; Â&#x2C6; $ Â&#x2DC; %
of cotton to China dropped to a total of just $416.14 million in the
" \
$613.16 million in the same period. Cotton consumption remains strong but forward bookings are limited. Bangladeshâ&#x20AC;&#x2122;s RMG exports to the global market rose by over 9 Â&#x2020;
ÂźÂ&#x161;Âą Âş Uq Â&#x161;Â&#x203A;?Âą Â&#x2039; "
Â&#x2C6;cient to attain the $50 billion export target set for 2021. The Govt. is expected to double cash incentives for export. Experts attributed remediation process, which helped improve safety standards-to the increased production capacity. * By 2nd week of January, the cotton arrivals have reached about 4.606 mil tons, down 213000 tons from a year ago and down 1.478 mil tons from 4-yr average. Crop is expected to be about 4.877 million tons. Â&#x201A;
= X "
above11000 yuan per ton .This year quantity and time is also more. The auction will start in March 2017at price level of about 15000 ÂŚ
Â&#x2039;
" tor in determining the cotton price trend. US: The U.S. 2016-17 cotton scenario shows larger production, exports, and ending stocks relative to last month. Cotton output is
?Q Â&#x203A; Â?ÂżÂ&#x201E;Â&#x153;ÂĄ Â&#x203A;Â&#x203A;Â&#x203A;Â&#x2018;
Â&#x2039; %
~ %
raised to 12.5 million bales and ending stocks to 5 million. ~ Â&#x161;Â&#x203A;?ÂąU?Q Â&#x152;# % % Â&#x153;ÂĄ Â&#x2020;
while world export forecast is almost similar to the last year. Also, US will retain its position as the worldâ&#x20AC;&#x2122;s biggest cotton exporter, as %
ÂąÂ&#x203A;Â&#x2020;
compared to last season. The higher cotton export growth was primarily driven by more exports to China, Indonesia, Vietnam, and other smaller countries. Pakistan: [ =
= ? ÂĄ
www.textilevaluechain.com
January 2017
&27721 5(3257 Â&#x152;# Â&#x201C; Â&#x201C; [ =
"
because of short crop size. This year, around 10.4m bales of 170kg each are expected to be harvested whereas the industryâ&#x20AC;&#x2122;s demand on an average stands at 10.45m bales, highlighting a shortfall of some 4m bales. ` " X~ \X Z\X] Â&#x2013; Â&#x2014; -
$(
+Â&#x2020;(
!
2016-17
10,535,922
9,238,656
199,884 1,097,422
2015-16
9,475,729
7,679,236
357,878 1,438,615
demand is not likely to get immediate support considering the low exports and curtailed consumer spending following demonetisa Â&#x201C; "
=
Â&#x201C;
"
" =ing capital requirements, and hence higher borrowings for mills. [! * +Â&#x2020;( ! $$ $ ` #
~
Âż? Â&#x203A;ÂąÂ&#x203A; ?ÂťÂ&#x153;
Âż? ÂĄÂĄÂť Â&#x201E;Â&#x161;Â&#x203A;
U ?¥° Â&#x203A;Â&#x153;Â&#x201E; U Â&#x153;Â&#x201E;? ?ÂťÂ&#x153; Â&#x2039; ` * % *
The Govt. authorities estimate that Burkina Faso will produce 750,000 tons of raw cotton in the 2016-17 season. Burkina growers had reverted 100 % to non-GM cotton during the current season and talks are underway with U.S. seed maker Monsanto over compensation for crop quality problems blamed on GM cotton.
Reports: ^ * 1. The ICAC forecasts that the season-average Cotlook A Index Â&#x161;Â&#x203A;?ÂąÂ&#x201D;?Q "
" ¹¹ °Â&#x153; Â&#x201D; " QÂ&#x201E;
Â&#x201D; " " Â&#x201E; Â&#x201D;
2. World cotton production in 2016-17 is projected to rise by 8% to 22.8 million tons, which may put pressure on cotton prices in the latter half of the season. j " [ ^ ) +! ^ +!* $q~$Â&#x201C;< Â&#x2039;
Â&#x201E;Â&#x2020;
{ Â&#x17D;
Â&#x161;Â&#x203A;?ÂąÂ&#x201D;?Q " "
slightly, resulting in higher global ending stocks. Trade is raised slightly. U.S. production is raised, resulting in an increase in exports and ending stocks. The U.S. season-average farm price forecast is ÂąQ Â&#x201D; Prices The A-Index and U.S. spot prices have drifted up wards slightly in recent weeks
]¢$qÂ&#x201C;< Â&#x2039; Â&#x201E;Â&#x2020; Â&#x152;#Â&#x201C;< Â&#x2039;
Â&#x161;°Â&#x2020; [Â&#x201C;Â&#x2122;< Â&#x2039;
Â&#x161;Â&#x203A;Â&#x2020; \Â&#x2022;Â&#x201C;Ă&#x201A;$Â&#x201A;< Â&#x2039;
?Â&#x203A;Â&#x2020; Â&#x201C;Â&#x152;#< Â&#x2039;
ÂąÂ&#x201E;Â&#x2020; q )![ " ^ ) +! ^ +!* $q~$Â&#x201C;< Â&#x2039; ?Â&#x2020; ]¢$qÂ&#x201C;< Â&#x2039;
[Â&#x201C;Â&#x2122;< Â&#x2039;
Â&#x2039;Â&#x152;Â&#x2022;Â&#x2122; ÂŚ< Â&#x2039; Â&#x153;Â&#x2020; \Â&#x201C;qÂ&#x2021;Â&#x201A;Â&#x201C;< Â&#x2039;
ÂĄÂ&#x2020; §$ Â&#x2039;qÂ&#x201C;X< Â&#x2039;
?Â&#x153;Â&#x2020; ÂĄ $X[ Â&#x2022;Â&#x2039;# \
?Â&#x2020; " § nam is expected to see a growth in imports by 19%. +) !* Since the production is estimated to rise the supply may extensively increase in the latter half of the season which in turn will create pressure on global cotton prices. Chinese reserves auction will begin in March and delivery and " " rent level of prices. U$]Â&#x201C;] Â? q = Â&#x201C; " Â&#x2018; ^ * ICRA expects the weak export demand and high cotton prices
January 2017
www.textilevaluechain.com
Z\X|Â&#x161;X] + [ _ # ^$( * Ă [ = Â&#x153;ÂĄÂ&#x203A; Â&#x203A;Â&#x203A;Â&#x203A; Â&#x161; ÂĄÂĄ cast crop. â&#x20AC;˘ Bangladeshis increased150,000 bales to 6.45 million on strong nearby demand. â&#x20AC;˘ Mexico is lowered 125,000 bales to 1.15 million on slower sales to mills. # +Â&#x2020;( * â&#x20AC;˘ United States is boosted 300,000 bales to 12.5 million on a larger crop. Ă $ Â&#x161;Â&#x203A;Â&#x203A; Â&#x203A;Â&#x203A;Â&#x203A; Â&#x201E; Â&#x201E; monetization. â&#x20AC;˘ Australia is decreased 100,000 bales to 4.0 million tight supplies ahead of new crop arrivals. â&#x20AC;˘ Uzbekistanis cut 150,000 bales to 2.0 million on weak demand from partner markets.
29
&27721 5(3257 ^*
Technical Reports: XÂ&#x2014;
^ + *
Noted in last update â&#x20AC;&#x153;All dips for short to medium would be opportunity to go long. Cotton likely to make higher highs in months to comeâ&#x20AC;? Cotton is back into short term uptrend as anticipated and con Â&#x201A;
¹¥  # gets remain around 79-80 where ICE Cotton can face some hurdles. Above 80 there could be sharp rally to 93 areas in medium term. Traders should remain biased to buy dips for short to medium term. Key Supports 71.57 - 69.32 - 67.70 - 66.47 - 65.22, Key Resistances 75.37 - 77.80 - 80.27 - 83.86- 88.58 ZÂ&#x2014;
Â&#x2122; *
Noted in last update â&#x20AC;&#x153;Traders are advised to remain on sidelines and trade long only above 19600â&#x20AC;? MCX Cotton has rallied smartly above 19600. MCX Cotton is back in momentum and has broken past supply zones. Traders should accumulate in declines for short to medium term. Strong supports now expected in 19800-19300 zones. 21100 remains short term targets, above which MCX Cotton can target 22800 areas in medium term. Key Supports 19800-19460-19300-19140, Key Resistances 20740-21100-21400-21900.
: =Â&#x192;@Â&#x201E;? =Â&#x2C6;= X~ ] Â&#x2039;Â&#x2039; q Â&#x2021;Â&#x152;Â&#x2022;Â&#x152; ÂŻÂŹÂ&#x192;Â&#x192;ÂŹ|¡ŠÂŠÂ&#x192; >¡ {Â&#x20AC;Âł ÂŻÂŹÂ
30
www.textilevaluechain.com
January 2017
685$7 5(3257 ) 3 " { ` $
Ahead of marriage season, synthetic textile market is glittering once again. The retailers from all over the country, are demanding heavy as well medium range synthetic sarees and dress materials. As the printed and value added fabrics demand is increasing, the prices of various polyester and nylon raw grey fabrics has gone up. 60 grame polyester, syfone, renial, dani, nylon nazneen, tafeta and Â&#x2013; = $ ple of weeks, the prices of various raw grey fabrics have increased ÂĄÂ&#x203A; Â&#x2022; Â&#x161;Â&#x201D;
The trading activities in surat wholesale textile market is regulerised. Textile units and trading houses in industrial areas, are " \
Â&#x201C;
monitization was announced, thousands of migrant textile workers have moved out of the city. The production in weaving, embroidery, processing units are declined because of labour shortage. % Z\X]}X~ * ! Â&#x2020;( `
Â&#x2039; X X Â&#x17D; Â?XXÂ&#x17D;Â&#x2018; %
# %pecting excise duty relief in union budget 2017-18. The MMF sector Â&#x2039; XXÂ&#x17D;
attracts 12.5% duty, while there is zero duty on cotton fabric. The U "
cotton since long and some relief in excise duty is expected from Budget 2017-18. [ % ` Z\X]}X~ { ( X
Surat is the countryâ&#x20AC;&#x2122;s biggest manufacturer of man-made fabric with annual production pegged at 1,000 million metre. The powerloom sector has an installed capacity of around 7 lakh machines, employing over 5 lakh workers. The industry has sought a reduction in central excise duty from 12.5 to 6 per cent. Â&#x2039;
$ U Â&#x161;Â&#x153;
cent more expensive globally. India stands at no. 2 in MMF production globally, but indiaâ&#x20AC;&#x2122;s share is only 4% in value added MMF tex-
tile exports. The government should consider a long term plan to boost exports from India. The government should reduce excise U " " mies like China, Vietnam, Bangladesh and Thailand. With regard to exports of man-made textiles, even though Indian man-made textiles products are preferred in international markets, these remain non-competitive in the world markets, owing to high burden of excise duty which has restricted the product Â&#x201A; " % ?Â&#x161; ÂĄÂ&#x2020; Âą
would certainly reduce the tax burden on MMF reducing its cost to the weaver. Besides excise duty relief in MMF, industries is expecting duty rationalisation on textile machinery & itâ&#x20AC;&#x2122;s spareparts, free trade agrement with foreign countries, reduction in anti-dumping duty
%
X3~\\ $ Â&#x2020; ( ! * !Â? ^ [ ' } Â? # $$ The Southern Gujarat Chamber of Commerce and Industry Â?#Â&#x2021;]]$Â&#x2018; Â?X Â&#x152;Â&#x2018; "
the Gujarat government for the development of Rs 1,800 crore " % = [ Â&#x2013; § Â&#x2021; Â&#x2013;
summit. SGCCI president B S Agarwal said that the mega textile park will QÂ&#x203A; = [ Â&#x2013;
The park will accommodate around 100 textile processing units, 40 water jet weaving units, around 225 garmenting units and other textile ancilliary units, attracting a total investment of Rs 10,000 crore. As per the proposed plan, the mega textile park will house giant textile processing units, each having average capacity of manufacturing over 3 lakh metres of fabric per day. Around 50 per cent of the fabric manufactured in the processing units will be converted into home textiles and garments.
Wish you a very Happy and Sccecssful new Year.. A well wisher from Surat advt.
January 2017
www.textilevaluechain.com
31
0$/(*$21 5(3257
: Q;;Â&#x203A; =@Â&#x153;;; Under pressure since last two years, Indian textile sector is shaken by demonetization X < X " ~ " Â&#x17D;
" sive poor monsoons, more than the normal downpour last rainy season had infused fresh blood in the textile sector which was reel
Âş Â&#x201D;Â&#x17D; Â&#x161;Â&#x203A;?Â&#x201E; November 08, 2016 however changed everything. Shock, disbe " " ~
weavers who had expected to regain the lost ground were shattered. Markets abuzz with hectic activities till now wore a deserted look. Over 1.5 million looms came to a standstill, and hundreds of " Â&#x2013; Â&#x2039; " " [ X ister Modi took the sudden decision to demonetize rupees 500 and 1000 old currency notes. â&#x20AC;&#x153;The immediate impact of the demonetization was shock and disbelief. We were unable to comprehend from where we will get the cash the industry needed to run the routine businessâ&#x20AC;?, Nehal Ansari of Taj Textiles, Malegaon said. Same was the case in Bhiwandi. â&#x20AC;&#x153;The textile industry basically runs on cash. As it needs a huge transaction every day, mostly in cash, it is next to impossible to run " " Â? Âş Â&#x201C; \ " [ "
Federation said. Unlike Ichalkiranji where monthly salary is a norm, labourers in Bhiwandi and Malegaon are respectively paid fortnightly and weekly wages. It means the two largest textile clusters which host more that 50% of Indiaâ&#x20AC;&#x2122;s power looms would need a huge amount of cash every week and fortnight. â&#x20AC;&#x153;It was suicidal to run power looms under such a situation. It means hiring labourers without assuring them the wages. You can do such thing for some time. But, not for weeks and monthsâ&#x20AC;?, Ansari added. The result was that the power loom units known for their 24x7 work cultures started shutting down one by one. It led to the exo \ Â&#x152;
[ Â&#x201C;
West Bengal. â&#x20AC;&#x153;We have come here for work leaving behind our families in our home towns. We live in shared rooms and take food from local bissi centers. Every fortnight when we are paid wages, we pay part as room rent and food charges and the remaining to our kin back home. â&#x20AC;&#x153;This is the cycle in our routine life. If this cycle is disturbed, we will be left without shelter and foodâ&#x20AC;?, Shahensha Khan, a labourer
32
who came from Bihar, said. Market insiders said the weavers incurred losses amounting to millions of rupees in the last two months post demonetization, and it will take years for the situation to become normal and back on track. â&#x20AC;&#x153;The industry has been thrown behind by many years due to demonetizationâ&#x20AC;?, Nehal Ansari said. Interestingly, this is the season which normally sees a huge demand of cotton fabrics in the market. But, even as the industry struggled to come out of the shock of demonetization, shortage of cotton yarn forced the industry in reverse gear once again. â&#x20AC;&#x153;This is the period when fresh cotton comes in the market and prices are normally between 32,000 to 35,000 per candy of 355 kgs. But, today the cotton despite good output is selling at 43,000 to 45,000 per candy. As a result, cotton yarn prices are skyrocketing and weavers are unable to match the price of their fabrics with the one in the marketâ&#x20AC;?, Sharique Zubairi of Suhana Textiles, Malegaon said. Â&#x17D; Âş Â&#x201D;Â&#x17D; % Â&#x153;UÂ&#x201E;
is a huge demand of cotton fabrics mainly because of two reasons. One the upcoming marriage season and second is the summer when people prefer cotton fabrics. â&#x20AC;&#x153;Had there been adequate supply of cotton yarn these days, " "
due to demonetizationâ&#x20AC;?, Zubairi said. Meanwhile, polyester continues to be under pressure due to Â&#x153;Â&#x203A;Â&#x2020; U
There was hope and anticipation when Textile Minister Smriti Irani promised in August 2016 during a meeting with stakeholders that she will take up the issue with the Commerce Ministry and will try
Irani repeated her assurance after she visited Bhiwandi a couple of months ago. â&#x20AC;&#x153;Five months have passed and we are yet to hear from the Ministry of Textiles if it has taken any decision over Iraniâ&#x20AC;&#x2122;s assurancesâ&#x20AC;?, Â&#x2022; Â&#x2039;
X
XÂ&#x201A;Â&#x201C; "
" "
present in the meeting, said. Failing to get any positive response from the Textile Ministry, the weavers are now anticipating that the Union Finance Minister Arun Jaitley will surely announce some measures to bring the struggling textile sector â&#x20AC;&#x201C; second largest after agriculture, back on the right tracks.
www.textilevaluechain.com
January 2017
6+2: &$/(1'$5 Z\X]
10-13 KNIT TECH
[ < Â&#x2039;
Â&#x201D; $ info: www.hitechtradefairs.com Â&#x161;?UÂ&#x161;Â&#x201E; Â&#x2039; £#Â&#x2039;¦Â&#x201A; # $q~$Â&#x201C; Â&#x161;Â&#x203A;?Q
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info: www.gartex-myanmar.com
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January 2017
www.textilevaluechain.com
8-10 Non Woven Tech 2017
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info: www.nonwoventechasia.com °U?Â&#x203A; Â&#x17D; ] Â&#x201D; ¢ XÂ&#x2039; £ [Â&#x201A;Â&#x152;#
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info: www.gftexpo.com 20-22 YARNEX 2017
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info: www.yarnex.in 20-22 F&A SHOW
[ < ~ Â&#x201D; $ info: www.fnashow.in 29-31 GARTEX 2017
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info: http://gartexindia.com
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â&#x20AC;˘ Price: Premium pricing for corporate customers as well as export sales. ' * 4 Â&#x161; ^ Â&#x161; Â&#x160;
If yes, how many % of Revenue you invest in R&D? AB : We have purchased new land and created R&D facility in Â&#x161; Â&#x; Â&#x2022; ~ "
to create and evolve the market driven product. We also believe in investing regularly in this endeavour as per the needs rather than Â&#x2020;
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In conversation with Mr. Amol Bhagwati-Managing Director, Inspiron Engineering about New Machine launched in INDIA ITME 2016 TVC :What was the New technology, company have launched in INDIA ITME 2016 Exhibition,brief in details with pictures. AB : Motex 15000 Stenter machine developed with joint efforts of Mr.Helge Freiberg, Ex- R&DChief ofA.Monforts, our own design team & several o ther institutionâ&#x20AC;&#x2122;s support for software and design iteration, Nirma University of Technology, Ahmedabad, q
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granted the Design Excellence Award 2016 in the category of â&#x20AC;&#x153;Capital Goods - Industrial Designâ&#x20AC;? as well as â&#x20AC;&#x153;Business and Productivity -Interaction Designâ&#x20AC;? for the Graphic User Interface (GUI) to the #
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Â&#x2C6; QÂĄÂ&#x2020; U °Â&#x203A;Â&#x2020; %pression on the Padder. TVC : Any Patent Applied for this technology ? AB : We have applied for provisional patent in this regard. The new Â&#x17E;Â&#x152;q$Â&#x17D;Â&#x201A; Â&#x;Â? #
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Â&#x17D;Â&#x201A; ÂŁ$Â&#x17D;Â&#x201A; Â&#x; TVC :Whatâ&#x20AC;&#x2122;s your Marketing Strategy in terms of following ? AB : â&#x20AC;˘ Product : Development strategy is to constantly upgrade and develop the product in tune with the market requirements and Â&#x2C6;
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â&#x20AC;&#x153;In combination with Microsoft HoloLens we are entering a new world of Customer Services solutions with highest benefit for our customers.â&#x20AC;? Marcel Bornheim Head of Customer Services Oerlikon Manmade Fibers Segment
The Future is Now Oerlikon Manmade Fibers Segment with its brands Oerlikon Barmag and Oerlikon Neumag again is setting the
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