Cotton India 2019 Hotel Trident 6-8 8 March 2019
Cliff White
ACSA’s primary role is to promote and enhance the export of Australian cotton
Australia A land of drought & flood
Opportunities & Challenges for Australian Cotton
S W O T
STRENGTHS
WEAKNESSES
THREATS
OPPORTUNITIES
•
Zero contamination
•
Production reliability
•
Increased production
•
Social license
•
Competitive advantage
•
One quality
•
New growing regions
•
•
Competing crops
•
•
Other growths catching up
Research & development
Water availability & drought
•
Manmade fibres
•
Consistent quality
•
Sustainability
•
BMP program
•
Technology
•
BCI
S
STRENGTHS STRENGTHS
• Competitive advantage • Zero contamination • Consistent quality
W WEAKNESSES WEAKNESSES
• Production reliability • Competing crops • One quality
O
OPPORTUNITIES
• Increased production • New growing areas
Production 1980s
Brisbane
Sydney
Melbourne
Increased Production 2000s
Brisbane
Sydney
Melbourne
Research & Development
T
THREATS
• Social license • Water availability • Drought • Manmade fibres
2009 2010 2011 2012 2013 2014 2015
629,088
527,775
386,796
329,186
1,224,637
2016 2017
1,000,000
891,000
885,084
1,017,000
925,700
Australian Cotton Production
2018
Me
Drought & Flood
Manmade Fibres
Australian Exports 2008
Korea [PERCENTAGE] Japan 10%
Thailand 15%
China 34%
Indonesia 28%
Australian Exports 2018*
Turkey India 3% 3% Bangladesh 9% Indonesia 11% Vietnam 20%
China 47%
6 million bale production?
Key Takeaways
C
CHALLENGES
O
OPPORTUNITIES
• Production reliability
• Increased production
• Competing crops
• New growing regions
• Social license
• Research & development
• Manmade fibres
• Technology • BCI
The Biggest Challenge!