Presentation_Mr._Cliff_White

Cotton India 2019 Hotel Trident 6-8 8 March 2019

Cliff White

ACSA’s primary role is to promote and enhance the export of Australian cotton

Australia A land of drought & flood

Opportunities & Challenges for Australian Cotton

S W O T

STRENGTHS

WEAKNESSES

THREATS

OPPORTUNITIES

•

Zero contamination

•

Production reliability

•

Increased production

•

Social license

•

Competitive advantage

•

One quality

•

New growing regions

•

•

Competing crops

•

•

Other growths catching up

Research & development

Water availability & drought

•

Manmade fibres

•

Consistent quality

•

Sustainability

•

BMP program

•

Technology

•

BCI

S

STRENGTHS STRENGTHS

• Competitive advantage • Zero contamination • Consistent quality

W WEAKNESSES WEAKNESSES

• Production reliability • Competing crops • One quality

O

OPPORTUNITIES

• Increased production • New growing areas

Production 1980s

Brisbane

Sydney

Melbourne

Increased Production 2000s

Brisbane

Sydney

Melbourne

Research & Development

T

THREATS

• Social license • Water availability • Drought • Manmade fibres

2009 2010 2011 2012 2013 2014 2015

629,088

527,775

386,796

329,186

1,224,637

2016 2017

1,000,000

891,000

885,084

1,017,000

925,700

Australian Cotton Production

2018

Me

Drought & Flood

Manmade Fibres

Australian Exports 2008

Korea [PERCENTAGE] Japan 10%

Thailand 15%

China 34%

Indonesia 28%

Australian Exports 2018*

Turkey India 3% 3% Bangladesh 9% Indonesia 11% Vietnam 20%

China 47%

6 million bale production?

Key Takeaways

C

CHALLENGES

O

OPPORTUNITIES

• Production reliability

• Increased production

• Competing crops

• New growing regions

• Social license

• Research & development

• Manmade fibres

• Technology • BCI

The Biggest Challenge!