The Digital Conversion - September 2021 by TEXTILE VALUE CHAIN MEDIA

VOLUME 9 | ISSUE NO. 9 | RS 100 | Pages 79 ISSN NO : 2278-8972 |RNI NO : MAHENG/2012/43707

SEPTEMBER 2021 THE DIGITAL CONVERSION

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Fibres, Waste Recycling & Nonwovens : Margasa, Spain: Textile Hard Waste Recycling Lines -complete with preparation, cutting, Storage, feeding, tearing, filtration and fiber packing. Peripheral equipment, for nonwovens waste. Complete lines for “Airlay Nonwovens” with thermo or resin bonding. Cotton Waste Cleaning Lines. (Website: http://www.margasa.com) FARE' S.p.A., Italy : Complete Lines for Spunbond / Meltblown nonwoven products /complete line to produce all type of fibers including mono and bicomponent including PET and PET fibers. Machines for producing Tapes and Rafia (website : www.farespa.com)

Conventional : Mariplast Spa, Italy : All type of Yarn Carriers for spun and filament yarns Cylindrical Tubes, Roving Bobbins, Ring Frame Bobbins, Cones and one time use and Reusable Dye Tubes (Website: www.mariplast.com) C + L Textilmaschinen GmbH, Germany : Reeling (Yarn Hank Forming) Machines, steaming, Bulking and Banding Machines for yarns ( Rep.for Western and Southern India) (Website: www.croon-lucke.com) Contact : ASTRA TECH INDIA E-mail : info@astratech.co.in Website: www.astratechindia.co.in Contact Person : Mr. Hemant Dantkale Mobile : 98201 06018 Phone No.: 022-28516018 E-mail : hdantkale@astratech.co.in HEAD OFFICE: 406, “Kaveri” Jagannath Mandir Marg, Opp. Holiday Inn, Near Sakinaka Metro Station, Mumbai–400 072 Regd.Office: B-404, Monarch Manor, 90 Feet Road, Dsouza Nagar, Kurla (West), MUMBAI – 400 072 Branch Office : Coimbatore : email: Coimbatore@astratech.co.in

CONTENTS STUDENT UPDATE

COVER STORY

The New Era in Textile and 09 Digitization: Apparel Industry- Ms. Somasree Roy Digitization, Through Digitalization To 11 From Digital Transformation- Ms. Sujata Bodare 13 HR Trends in the Work from Home Age as an Opportunity for the Textile 15 Digitalisation Industry - Porter Gale Of Digitization on Sales & Marketing 17 Impact Processes Digitization: The Evolution of Human Re19 HR source Practices The economy is moving from the Industrial to Globalisation - Mr. Anant Srivas21 Revolution tava 23 The Big Digital Step - Ms. kshipra gadey

MANUFACTURING FOCUS

Manufacturing Demand Drive 25 Growing Recovery in Textile Industry

Textile Technologies GmbH & Co. 47 BRÜCKNER KG 49 Trützschler GmbH & Co. KG 51 Huntsman Corporation MARKET REPORT Rapid Industrialization to Boost Carbon Fibre 52 Textile Market Analysis of Top Listed Textile Com53 Financial panies 60 India Witnesses Hike In Home Textile Exports

COTTON REPORT

2021: Cotton Yarn and Fabric Exports 54 August Rise in India

56 MMF- Trade statistics FIBRE REPORT 57 Asian textile fibre prices seen recovering YARN REPORT 58 Spun yarn exports down 59 Yarn report

textile industry: Overcoming the 27 The Covid-19 Aftermath - Dr. S N Modani

INTERVIEW SMEs: Backbone of Textile Industry

FIBER UPDATE

31 Eco-Friendly Fibres From Birla Cellulose 33

COMPANY UPDATE

MMF REPORT

CORPORATE UPDATE

Cost-Efficient Tips for Fashion & Textile Design 46 6StudentsMr. Michael Dehoyos

TEXTILE MACHINERY REPORT

FABRIC UPDATE

63 Shift in Indian Textile Machinery Exports

POWERLOOM UPDATE

Making Of Camouflage Fabric - Ms. Kshipra Gadey

35 The Power loom Crisis in Bhiwandi- Dr. B.Basu HOME TEXTILE UPDATE

Home Textile Trends: Consumer Focus37 The Prof. Dr. Kislaya Choudhary, Ms. Vasu Vasudha

TECHNICAL TEXTILE Textiles: The Best Creation 40 Protective Technical Textile - Md Mahedi Hasan

DIGITAL PRINTING

42 Digital Textile Printing - Dr.N.N. Mahapatra RETAIL UPDATE

44 5 D2C Retail Trends - Mr. Raghunandan Saraf

EVENT UPDATE

Hgh India 2021 Will Provide A Fresh Boost To The Home Industry

ADVERTISER INDEX Back Page: Raymond Back Inside: Raysil Front Inside: Rimtex Page 3: Liva Page 4: Colorjet Page 5: LRT Page 6: Astra Tech Page 66: Digital Package Page 74: Sitex Page 75: Yarn Expo Page 76: ITMA 2023 Page 77: Trutzschler

Page Page Page Page Page Page Page

67: 68: 69: 70: 71: 72: 73:

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Bishnu Texport Unitech Intex South Asia Sakthi Non Woven Tech Meera Industries Omax

EDITORIAL

Digitalization and Automation Digitization is the buzzword in the industry; every industry speaks about this, whether it’s financial institutes, education, service, or the manufacturing industry. In any industry, the Business Function/Department is the same. Our industry is not different. Business Process like Office Administration already started paperless documents and using E-Data Files, Cloud Sharing/ computing is the typical practice. An expense on physical files is invested in E-file management. Finance, all banks try to provide extra services online. Mobile App, Online Account Opening, Zero Balance and many more services are attracting the young generation, no more queues for opening account, filling passbooks, paperless banking is the ‘new normal.’ Digital transfer from Peer to Merchant (P2M) is the new normal. The study says that transactions from UPI have more than Debit Card / Credit Card. Debit Card Replacing UPI is so fast that Smartphone is working as a bank and Financial Instrument, again Physical, financial instrument replacing Digital Financial Instrument. Printed cash currency or Debit Card is needed in the future? Digital money is the new normal. Complete Economy will change with this new digital money. Human Resources functions are already digitized from recruitment portal to training the staff. WFH is a new standard that is the revolution and led to everything digital from reporting to task assignments, salary transfer to medical facilities, and more. HR Hybrid Work Policy will work better in the new normal future. Marketing Channels is flourishing in new normal. Digital platforms like Social Media, Websites, Search Engines, E-Newsletter, Portals, Digital Magazines, etc. companies used for their branding and lead generation activity. Online Exhibition/ Conference, Hybrid model is now the new way of life. Sales representatives more doing online meetings than physical meetings. Sales function with relationships and more meetings, Pandemic / social distancing had created a tough job for sales but at same time sales person developed marketing skills. Manufacturing function is picking automation slowly in our industry due to commodity industry with no entry barriers. Industry 4.0 operation slowly adopted by Indian Corporate, everything automated by remote and phone. India still dominates the Textile and Apparel industry with the SME sector. Industry 4.0 completely will take a few years to adopt in Indian Industry. Blockchain and AI usage only a few Corporate Companies can afford. Tracing complete value chain is the need for Global Market. Global consumer awareness brings digital transformation much faster than expected. Digital Transformation is not a choice but is need more than ever before. Every company, whether SME or Corporate, needs it. Slowly and swiftly the pandemic has moved the industry to the Digital world. Digit to Digital, Digitization and Digital Transformation … Future holds more digital surprises… Is the industry ready? We wish you a Happy Digital Diwali !!!

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AUGUST 2021

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COVER STORY

DIGITIZATION: THE NEW ERA IN TEXTILE AND APPAREL INDUSTRY MS. SOMASREE ROY Textile Value Chain Textiles are used in a wide range of industries, including fashion, bedding, interior design, healthcare, and even automobiles. Textile companies have the opportunity to attain Industry 4.0 leadership and provide automated control over the whole textile creation process thanks to advances in digital technology. Policymakers, distributors, and customers along the global and regional supply chain are increasingly demanding improved efficiency and transparency.Theindustry’s evolution towards a vertically organised, sustainable value chain is being aided by trends such as sustainability and digitization. The importance of digitization has never been greater. Not only the fashion sector is seeking for new ways to improve efficiency, but with the current worldwide pandemic affecting supply chains, we can all agree that having a digital “backup Plan” is no longer an option. Fashion firms and their suppliers’ global partnerships must become more digital. Small-scale manufacturing was turned into large-scale enterprises during the first industrial revolution. With the advent of machinery, companies were able to easily mass-produce clothing. Since then, progress has continued, and it does not appear to be slowing down. Outsourced solutions for digitization, IoT integration, AI, and ERP are now available, allowing the textile industry to attain Industry 4.0 leadership and simplify the entire fabrication process, from design and colouring to fibre construction, fabric production, finishing, and delivery. So, let’s have a look at the technologies that are having the biggest impact on the textile and fashion industries.

Image Source: CB Insights

Internet of Things (IoT) The adoption of IoT is one of the greatest opportunities for the retail sector. By allowing us to engage with everyday objects via the internet, this technology mechanises our world. This suggests a significant shift in the fashion industry. According to the findings of a recent Retail Vision Study, 70% of global retail decision makers are willing to use the Internet of Things to enhance consumer experiences. NADI X, a pair of yoga trousers with built-in sensors that vibrate to bring users into alignment as they move through various yoga positions, will include digital capabilities that facilitate communication between retailer and client. Artificial intelligence (AI) Artificial intelligence is transforming the textile industry’s overall production process and business practises. Artificial intelligence (AI) can access and gather historical and real-time operational data, generating insights that can help enhance operational efficiency.

It’s easier to alter processes to maximise human workers’ skills when you have a comprehensive picture of your operations. Whether its product cost, textile manufacturing, data collection, just-in-time production, quality control, or computer integrated manufacturing, AI has an impact on every step of the process. Some of the most commonly utilised AI applications in textile manufacturing are pattern inspection, defect detection, and colour matching. Enterprise Resource Planning (ERP) Enterprise Resource Planning, or ERP, has been used in the Apparel and Textile sector for a long time. In the textile and clothing industries, ERP software helps you manage the company’s overall process from start to finish. An ideal ERP system employs a single database that allows different departments to communicate with one another without the need for data to be maintained in several locations. The technology aids in the better management of essential areas of textile manufacturing such as raw materials, stock, finance, quality,

SEPTEMBER 2021

COVER STORY

and plant management. All of these features are intertwined and can communicate with one another in real time. Virtual or Augmented Reality (VR) The apparel industry’s innovation was ushered in by mobile and e-commerce technologies. We may now look forward to the next generation of retail possibilities, especially virtual reality technology. New virtual reality platforms are emerging that are changing the game by integrating the physical and online retail worlds. In the textile industry, for example, try-on avatars are a major hit. Apps like ‘Dressing Room’ leverage augmented reality to let customers try on garments on an avatar that is personalised to their exact measurements before purchasing them. Benefits of Digitization in the Textile and Apparel Industry Sustainability: After the textile industry was digitised, the supply chain, as well as IT operations management, became considerably more sustainable. The manufacturing operations are carried out by programmed machines that generate garments of similar quality. Using cloud technologies to carry out activities improves the managerial experience even further. The software does not need to be managed manually; instead, it runs on remote servers and updates itself. Larger industries benefit as well, although smaller businesses with fewer resources can profit more from these solutions. The textile sector has been evolving toward more environmentally friendly methods, such as lowering CO2 emissions, increasing energy efficiency, and encouraging responsible consumption. This sustainable fashion revolution has resulted in a greater emphasis on addressing the various dimensions of business sustainability, which include not only the environment, but also social and economic considerations. Efficiency: There is a growing need for enhanced coordination and efficiency as fashion and retail enterprises become more globally distributed than ever before. Cost-cutting and productivity-boosting technological technologies that automate and connect all of

the activities and systems involved in corporate operations are available. Cost effectiveness: The cost of producing a textile product can be quite expensive. It includes a variety of subcosts such as equipment management, labour management, marketing costs, maintenance costs, and space costs, among others. When we implement the digitalizing process successfully, we will be able to regulate the cost. Enhanced Safety: Digital transformation solutions (such as electronic signatures and e-invoicing) that are totally legal and meet current domestic and international regulations provide firms with greater security than physical documentation and help them avoid non-compliance issues in different countries. Key Points • Textile are employed in a variety of industries. • Trends such as sustainability and digitisation are assisting the sustainable value chain • Small scale business was turned into large scale during first industrial revolution • Some technologies that are having the most influence on the textile and fashion Industries - Internet to things

Conclusion Customers’ wants and expectations have shifted dramatically in recent years. They prioritise high-quality goods, value-added services, and faster delivery. This has heightened the demand for digital transformation, which includes everything from 3D-printed gowns to smart factories. The process of digital transformation, on the other hand, is not simple. It would need a well-thought-out digitalization plan. While becoming digital has various advantages, the most significant benefit for textile companies will be the ability to serve ever-changing customer behaviour. Today’s tech-savvy consumer demands high-quality items, personalised and value-added services, and product delivery and consulting via subscription.MPLS, HIVR, Toll Free, and IoT technologies such as vehicle, manpower, and asset tracking will be key goods and solutions for the textile industry. All companies require basic voice and data connectivity, and the textile industry is no exception. Digital transformation is one of the most widely used terms in the fashion industry today, and we don’t underestimate its significance. In the upcoming years, digital innovations will assist in driving the fashion, apparel, textile, and footwear industries into the next stage of development.

- Artificial intelligence - Enterprise resources planning - Virtual and augmented reality • Benefits of digitization in the textile and apparel industry Staying Competitive: Not just for the tech or sales departments, digitalization of processes should be considered as a tool to help businesses become more competitive. Routine manual activities can be digitally transformed to provide a competitive advantage on all levels. Using digital transformation solutions to streamline administrative procedures can benefit the evolution of company models, staff satisfaction, and client expectations and behaviour. With administrative digitisation, businesses can better adapt to the present market.

SEPTEMBER 2021

References: https://textilelearner.net/digitizationin-garment-industry/ http://www.jctjournal.com/gallery/47nov2019.pdf https://www.managedoutsource.com/ blog/digital-technology-transformingtextile-industry/ https://www.indiantextilemagazine.in/ textile-industry-digital-step-ahead/

COVER STORY

FROM DIGITIZATION, THROUGH DIGITALIZATION TO DIGITAL TRANSFORMATION: IT’S TIME TO THINK SMART MS. SUJATA BODARE Editorial Assistant, Textile Value Chain In today’s fast-paced world, man has become a completely digital toy. Everyone is totally busy in their digital lives and with electronic media. Although the current digital age looks bad, it is also useful to accelerate the economy as well as knowledge and technology. But still, in some places, people are confused about many things. Whether it’s recreate, restore, and recycle, or digitization, digitalization, and digital transformation, people still misunderstand the past meaning of this word and make mistakes in understanding their differences. Although these words sound similar, their work and their values are different. Now let us take a look at what digitization, digitalization, and digital transformation are and how they have benefited the textile industry.

tions that can be perused by means of a PC screen or a PDA. Data is coordinated into units considered pieces that can be independently tended to in bunch called bytes. As far as we might be concerned, digitization is basically changing your hard photos, films, and VHS tapes into top-caliber material or into powerful memories that never vanish. Key Points • Digital technology helpful to accelerate the economy as well as knowledge • Digitization • Advantages of digitization • Digitalization • Primary reasons of digitization • Goal of digitization • Digital transformation • Digital transformation helpful for every business organization • Benefits of digitization,digitalization and digital transformation to textile industry • New variations and innovations in the textile industry through digitalization The following are some advantages of digitization. Helps to maintain the economy:

DIGITIZATION Digitization is the method involved in changing over substantial amounts of information into advanced configura-

It is very expensive to handle and manage any practical document physically. You’ll invest money and effort on regular record management rather than

the one-time expense of digitalization, which could save you money and time in the long run. Saving digital data not only saves documents but also saves money on annual financial books. Increase productivity by: Dealing with physical documents slows down your team. Maybe the time it takes to process a records request for your organisation averages around 30 minutes, Since your worker must physically move from documents storage to the scanning, provide the records to a client, and then return to documents storage But if you choose digital solutions for your work, you could cut down the record retrieval process to around 5 minutes. Everything is stored in an easy-to-find place. Accessing each file is instantaneous. You open up your employees’ time to focus on more vital tasks rather than preserving time-consuming physical records. Digitization is very important for digitising and organising information. DIGITALIZATION Now, digitalization is mostly focused on the current situation. Digitalisation In business, digitalization most commonly means the process of enabling, improving, transforming business operations and business activities through the use of digital technologies and a broader use and context of digitised data, which is then converted into intellectual ability and measurable insight.

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COVER STORY

The primary reason to digitalize your business is that it is not a trend, but rather the direction in which the entire world is moving. The goal of digitalisation is to empower integration, improve data quality, and collect and structure all of that data so that advanced technology, such as better and smarter software, can be applied. Higher process efficiency, lower transaction costs, and better control of business operations are the results of digitalisation, both for the individual company and for the network of connected businesses. Digitalization has the potential to disrupt traditional models and help the common man in a variety of ways, such as by providing a platform that connects buyers and sellers around the world and updates the status of transactions as they occur online. As more developing countries realise the benefits of digitalization, DIGITAL TRANSFORMATION Digital transformation is also another term which helps to create the future. Digital transformation refers to the combination of digitalization into all elements of an organisation, radically changing how you operate and give value to consumers. Digital transformation is essential for all businesses, from narrow to large. The way an organisation operates is changing as a result of digital transformation. Every technology, method, procedure, and mindset is evaluated. This transformation affects every level of an organisation and brings together data from various areas so that employees can collaborate more effectively.

Digitization, digitalization, and digital transformation are beneficial for the textile industry. The first industrial revolution began many years ago with the steam engine and the mechanical loom. Wool and cotton were the potential markets at the time, whereas the fourth industrial revolution is being inspired by digitalisation and increased interaction on the Internet. Application structures and fusion systems in the textile industry are enabling previously unthinkable supply chains. Aspects of known supply chains are bypassed in order to quickly and easily connect customers and manufacturers. The trends of digitalisation and automation will change the industry as a whole. Even now, a garment can be produced automatically approximately 85% of the time. This means rationalisation and increased efficiency, which is every entrepreneur’s goal. Within several years, the textile industry’s value chains will be largely automated, particularly in production systems. Radical technologies like automatic sewing machines and industrial 3D printers allow for significant time savings in production. Organic and relatively close fibres will be 3D printed within several years. Innovations in the textile industry through digitalization:

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The parameters of the factory department, as well as the environment, such as temperature and humidity, have a direct impact on the fabric’s quality. These can be measured by appropriate sensors placed throughout the department and shared with cloud data via the internet. The collected data can then be visualised, and actions such as controlling plant air conditioning and dehumidifiers can be taken. Textile machines of various types Today’s weaving machines, whether Jacquards or Dobby, have PLC systems and can start sharing data to various Sensor nodes for what designs are being run with actual specifications like pick, thread counts, weave and warp details, making these data available to factory managers and product managers on mobile and tablet computers. All of this is done in forward-thinking textile mills. Printing digitally The total Time to Market for printed textile products has been reduced through the use of digital printing machines, product development visualisation of designs on T-shirts, Shirts, Tops, Bed sheets, and made up curtains. As a result, production costs have decreased and efficiency has increased. Digitization Digitalisation and digital transformation have given a big boost to the textile industry, and these changes can be used to go further. Just as human beings need air, water, food, shelter, so now every industry needs digitalization to grow its own business and make more profit in less time.

Digital transformation enables multiple operational divisions inside an organisation to convert raw data into knowledge across several touch points. This results in a unified perspective of the customer experience, logistics, manufacturing, revenue, and business prospects. Businesses that go through digital transformation increase their productivity and revenue.

Factory operations are being monitored automatically.

Reference https://www.fibre2fashion.com/industry-article/8112/digitalisationas-an-opportunity-for-the-textileindustry?amp=true https://www.innovationintextiles.com/

Source: google.com

COVER STORY

HR TRENDS IN THE WORK FROM HOME AGE – THE NEW NORMAL OF WORK Textile Value Chain Editorial Team The Covid-19 pandemic has become other than the office. These policies can information and a lead communicaone of the most powerful catalysts for be in place for a short period of time tor workplace change in our lifetime. As or for an extended period of time. Who Employees require information now per the Global State of Remote Work, can work remotely, what best practises more than ever. “You need someone 40% of organisations are hybrid, allow- to follow, and what legal rights remote who is focused on working with dising employees to work in the office or employees have, etc. are all described bursed groups,” says Mari Anne Snow, remotely. Working remotely, rethink- in remote work policies. CEO and founder of Sophaya, a remote ing business travel, and switching inwork consultant, and Remote Nation, Key Points person training to virtual are all exa remote work product company based amples of how the pandemic situation • WFH is popular abbreviation in Boston. She suggests choosing has driven workplace experimentation someone “who can speak about and that might otherwise take years, if not • Meaning of work from home or era help decrease staff anxiety as well as decades, to actually happen. • Create command centre and utilisation of deal with logistical concerns.” WFH is becoming a popular abbrevia- remote environment • Utilize the remote environment tion as more firms start offering re• Increased focus on mental health Being a remote organisation has its mote work. Let’s get started by learnbenefits. You have a far larger talent ing what WFH means and why it’s • Be effective and work flexibility pool to choose from now since there vital in this era. • Data based decisions are no location restrictions. So, unless WFH your organisation is about to return to • The increasing role of digitalisation Working from home (WFH) refers the office, take advantage of this time • Create sense of trust to the concept of employees working to replenish your pipeline with qualifrom their home, or any other place of • People analytics fied individuals. residence, rather than from the office. • Policies must be implemented fair manner • More emphasis on mental health Now-a-days, there are many businessThough physical health has always es which have a WFH policy, or remote In this work-from-home era, HR teams, work policy, that permits workers to in particular, must adjust their prac- been the focus, mental health is finally work from home full-time or as needed. tises to ensure that their employees receiving the attention it deserves. Orand companies are set up for success. ganizations have realised that physiA remote work policy specifies when HR departments had to change their cal and mental health are intertwined and how workers can work from home ways of working and that both are required for a truly instantly after the healthy lifestyle. Employers and employees are both looking for strategies pandemic struck. to protect their mental health at work. Now that the maHR managers and professionals should jority of us have take advantage of this favourable trend settled into the to improve their employees’ mental world of remote health. work, it may be time to evaluate • Be Productive certain functions Working more than 40 hours a week to ensure they are doesn’t imply that they’re maximising appropriate for the productivity during that time. Detercurrent scenario. mine which measure is most beneficial • Create a command centre for

to your company or team so that priorities are apparent.

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COVER STORY

• Flexibility in Work Employees were also able to obtain a better understanding of the flexibility that working from home provides. Home-based jobs, as well as possibilities such as flex time, part-time work, job sharing, and so on, are all examples of flexible work. Flexible work arrangements offer additional opportunities for HR managers to attract and retain people, create a competitive marketplace, increase employee engagement, and enhance workplace diversity, and so on. • Make decisions based on data Rather than making assumptions about what your employee’s desire, conduct an anonymous poll to get direct input from them. This information can assist you in deciding where to put your company’s resources. You might discover, for example, that your working parents are more anxious during the pandemic. Consider giving additional child care benefits, like compensation for in-home babysitters or online tutors, in this scenario. Use pulse surveys to evaluate the impact of these new activities and make sure they’re having the desired effect as you modify your perks. • The increasing value of digital technologies The efficient application of technology will be a significant emphasis for businesses as they continue to accelerate the ongoing digital revolution across industries. The pandemic disturbed businesses, driving them to adapt to remote

operations and digitise their services, allowing many companies to jump far ahead on their separate digital paths. In the future, technology will play a crucial part in managing dispersed workforces. • Develop a sense of trust Ensure that your employees have faith in your leadership team to make sound judgments. Employees are particularly interested in learning how the firm is performing, where it is headed, and what these changes mean for them. Transparency is required for this.HR departments may improve their communication methods by boosting frequency, diversifying channels, and providing workers with more access to leadership. • Leveraging People Analytics to Solve Business Challenges One of the most in-demand talents for HR professionals is people analytics. Solving Business Problems Using People Analytics, a Future Workplace course, and Explore the Power of People Analytics, a companion eBook, identify a variety of use cases where HR leaders are utilising data to solve organisational problems, such as identifying employees of great potential, comprehending benefit selections, and recommending how to customise learning solutions. • Consistently and fairly implementing policies Keep in mind that work from home

policies which have a negative or discriminatory impact on legally protected groups like women or racial minorities can put you at risk for a discrimination claim. Many states are pushing firms to enable as much work-from-home as feasible and, in some cases, reduce capacity and employee numbers. The pandemic affected HR professionals’ approaches for providing a positive employee experience. Workplace transitions caused by COVID-19 have presented HR departments with a number of issues that were previously difficult to manage. They are, however, prepared to meet such problems in the post-pandemic environment thanks to technological advancements and inventions. HR professionals must consider how to modify their methods, perspectives, and initiatives to line up with what employees require today as we all navigate this new world of work together. References: h t t p s : / / w w w. i n d i a t o d a y. i n / e d u cation-today/jobs-and-careers/ story/5-hr-trends-that-are-leadingto-evolution-of-work-culture-in-india-1799110-2021-05-05 h t t p s : / / w w w. f o r b e s . c o m / s i t e s / jeannemeister/2021/01/14/10hr-trends-for-the-next-normalof-work/?sh=7015cbd35fc4 https://hrforecast.com/wfh-work-fromhome-culture/

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COVER STORY

DIGITALISATION AS AN OPPORTUNITY FOR THE TEXTILE INDUSTRY PORTER GALE The textile industry includes a vast array of sub-industries like fashion, interior design, healthcare and even automobiles. The rapid advancement of the digital world has seen aspirant textile companies achieve Industry 4.0 leadership and implement automation across the entire textile fabrication process. How will the textile sector achieve Industry 4.0 leadership? Through outsourced solutions that are available for digitization, IoT integration, Artificial Intelligence and ERP. It will make the entire fabrication process, starting from design and colouring, to fibre construction, fabric manufacturing, finishing and delivery, hassle-free. In this article, I’m going to talk about digitalization as an opportunity for the textile industry. Weaving Through The Era of Digitalization A drastic shift in consumer behaviour and expectations Living in the 21st century, the expectations of a customer have gone through many modifications throughout the years. Now, they prefer high-quality services and fast delivery to their doorstep. These changes have called for the need for various digital procedures in the textile industry, like 3D printed dresses and digital textile factories. However, this transformation can never happen at once. Proper strategy and execution are required. Bridging the gap No matter how fast the entire world has become, there’s still a huge gap between the statement pieces shown at the fashion shows and their typical delivery to the masses, and this gap can go even beyond a couple of months.

Credit: iStock

This gap needs to be bridged and it can only be done using hyper-personalization by setting up the right technology to enable the customer to order the garments or textiles as soon as they have seen or liked them. Key Points • Textile industry includes various sub industries • Weaving through the digitalization era • A significant change in consumer behaviour and expectations • Facilitating the gap • The textile industry is one of the industries with the highest polluting potential • People more Aware about Ecofriendly Ness, recycling and sustainability • Everything revolves around data and analytics To achieve this purpose the right people to go to are established fashion designers who want to capitalise on this gap by providing customers with a unique and quick service. But to make this a

quick process, the time taken for production should also be reduced drastically. Digital textile printing like 3D printing can solve this problem in a better way. Another great example of the use of digital products would be the use of a router table. It is crucial equipment for a craftsman or a woodworker. Working with a router and using the most trusted and fairly reviewed one can totally change the production quality and make the process more efficient. Green sustainability In this era, customers are not only buying products but also are inclined to know what they are using? Where are the products coming from? And it is proven that consumers love to buy ecofriendly clothes and other textile products. The textile industry is one of the industries that possess the most polluting potential. Water pollution is a scavenging cause as a large amount of water is used to grow fibres and colouring remnants. Research shows that 20% of the world’s clean water pollution is caused by the colouring and residues of the textile in-

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COVER STORY size-fits-all solution. So, to understand the customer’s needs and make the customization process easier, different software should be used. Analysing data regularly also helps the production process become more transparent. Production, storage, and evaluation of the products’ utility are unavoidable throughout the entire process. It also helps the manufacturer to supervise the quality and quantity. Also, the use of software is handy and way faster than printed reports, so the whole pipeline becomes seamless and less time-consuming.

dustry. Moreover, the waste microfibres are dumped in oceans that contribute to a major portion of water pollution. These days, customers have become more responsible and they value ecofriendliness, recycling and sustainability more than anything. That’s where the green transition in the textile industry comes into the picture. Not only start-ups, but also large corporations such as Stora Enso, Metsä Group, and Fortum, have lent their support to making the textile industry more environmentally friendly. And this green transition can’t be implemented in traditional ways. Digitalisation has to be applied to action as it is a key prerequisite of the green transi-

Wrapping it up

tion. It’s near to impossible to achieve the goals of green transition unless we utilise digital techniques in the processes of the textile industry. For example, a good yield of pulp-based fabrics can only be achieved when newer digital techniques are followed. The textile industry of India has plenty of opportunities to make the best designs and better eco-friendly products. Data and analytics are everything With the ever-changing dynamics in the world and in people’s lives, it’s important to extract data, analytics and apply them to understand the buyer’s persona. In this era, there is no ‘one-

Source: Research Gate

SEPTEMBER 2021

As you’ve read this article, I’m sure that you’re aware how digitalisation is helping to upgrade the textile industry in all aspects by resolving new-found issues like changed consumer behaviour, certain gaps in the market and pollution. Not only are they profitable, but they also curb costs, wastage, and make the whole process a lot easier. Nowadays, the key to many textile businesses is digital technologies, and that is making the graph go higher than ever. With proper strategy and optimum execution of the decided business models, digitalisation is all set to rule the textile industry due to its newer and fresh approach.

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IMPACT OF DIGITIZATION ON SALES AND MARKETING PROCESSES Textile Value Chain Editorial Team We live in a digital world where companies, goods, and services are developing at breakneck speed, so it’s no surprise that sales and marketing are being revolutionised digitally. While everybody anticipated digital technology to help things go faster, just a few individuals predicted the societal impact that digital media and online networking would have. Since customers engage with businesses more frequently through digital channels, forward-thinking companies recognise that this transition presents a substantial opportunity for sales and marketing departments to improve and simplify processes. Digitization has had a significant impact on various parts of corporate operations, particularly marketing. Technology has revolutionised the way customers shop and purchase products. Though direct marketing techniques like advertisements, pamphlets, and billboards used to be the most effective, increasing your internet presence has become essential. Going digital has had huge consequences in terms of marketing. Digital media’s features, such as more precise data paired with interactivity, have now opened up entirely new marketing possibilities. As a result, there’s no denying the fact that digital technology can be a great marketing tool. For businesses to achieve sustained growth and retention, it is essential to create and maintain long-term connections between sellers and customers during the sales process because the goal of establishing long-term commercial ties has resulted in a significant amount of face-to-face sales activity. This form of business is fast evolving as a result of the digitization of communi-

Image Source: Shutterstock

cation, particularly in this timespan. According to studies, 90% of consumers initially look for product information on the internet before approaching a salesperson. There are numerous advantages to digitising the sales and marketing process. It drastically improves productivity and team effectiveness, in addition to boosting sales and profits. The following are the most significant impacts of sales and marketing digitization. Efficiency and Transparency: Digitizing field sales increases the visibility of the whole selling process, allowing field sales managers and reps to constantly have a comprehensive picture of everyone’s actions as well as every piece of information about clients and leads. They immediately become more efficient as a result of improved transparency and accountability, and they begin to achieve the required goals in much

less time and without much energy. Enhanced Customer Experience: The digitization of the sales process enables representatives to study client purchasing behaviour and their needs, as well as engage and serve their customers in a more efficient and timely manner. A More Simplified Method: Digital technology, when integrated with your company’s marketing departments, will help with delivery and development. You can, for example, track the efficiency of activities like sending out promotional emails. Even then, utilising tools such as the Google Ads Dashboard, you can cut down on the time it takes to create and launch a campaign. As a result, digitally focused companies will be able to profit from more targeted and speedier marketing initiatives. This will save your firm’s precious man-

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hours that might be put to better use. Increased adaptability: A well-organized, automated marketing strategy can help your company become more flexible. Companies may improve their marketing strategy more quickly and easily by using digitally focused campaigns. This allows them to successfully adapt to market fluctuations. It’s noteworthy that organisations that adopt such technologies have a lot more freedom than they did before with conventional approaches.

the sales funnel, they are tracked and sorted. Customization As a Viable Option: The ability to customise content for individual clients is one of the most efficient ways that digitalization has transformed how digital marketing works. It’s now possible to follow individual consumer activities and behaviour using a combination of metrics and interactivity, and then use that information to deliver a customised marketing response.

Efficient Data Collection: Since digital data is key to ensuring that you understand how clients buy products and services, data collection is an essential part of any marketing strategy. Nonetheless, the information can be used to save an unsuccessful campaign or launch a more effective one. Digital processes have the capability of providing a huge quantity of data for organisations that can comprehend it. Effective Communication and Coordination: Field sales representatives and management can connect and work with one another at any time and from any location using their digital platform. Real-time communication not only keeps everybody in the loop, but it also unites the team and boosts production efficiency. Artificial intelligence (AI): Artificial intelligence (AI) can learn from prior sales data and direct sellers to the most profitable offers and pricing. AI solutions can assist salespeople in quickly filling their pipeline. Today, artificial intelligence AI programmes can search your databases to find new leads for you. AI can also assist you with your work. Tools for Sales Automation: Follow-up emails to consumers and leads can be automated and scheduled using CRM software. Sales automation technology can also help you enhance your conversion rate by optimising your sales funnel. When leads move through

Key Points • Digitalization helps to develop markets and sales

marketing activities. It’s worth noting that innovative digital marketing solutions help to improve quality, reinvent profitability, and promote consistency, all of which contribute to providing businesses with a competitive advantage. Digitization can • Assist in the avoidance of human error. • Enhance the business’s ability to grow continuously. • Reduce your operating expenses. Final Thoughts

• Impact of digitization on marketing

Along with all the great aspects of digitization, there are still some drawbacks and obstacles that companies and individuals must deal with.

• Advantages of digitization

Data protection and privacy

• Digitization helps to maintain efficiency and transparency

Social Isolation

• Impacts of digital technology

• Helps to build customer relationship • Digitization build effective communication and coordination • Helpful tools for sales automation • Major advantages of digitization in marketing • Drawbacks of digitization As consumer interest is tracked on social networking sites, marketing experts don’t have to speculate where their customers’ interests might be. Strengthening the company’s image: Replacing conventional catalogues with digital catalogues full of high-quality photographs and videos is a great way to attract and engage customers as well as potential buyers, while also making a great first impression. While selling goods or services, utilising digital platforms enhances the brand reputation and keeps an organisation ahead of its competitors who haven’t yet adapted to the changing times.

The rising cost of maintenance given the rapid advancement of new technologies and the increased storage of data. Because of the greater transparency, there is more competition in product pricing. More technology-driven employment and less physical effort may result in job loss. The impact of switching to a digitised sales and marketing process is undeniable. It’s a game-changing shift that’s become critical for any firm wanting to boost sales and profits while staying ahead of the competition. Digitization has cleared the way for new business opportunities, innovation, and development. If we wish to move forward, it must be adopted. References: https://digitalmarketinginstitute.com/ blog/how-is-digital-transformationchanging-marketing https://www.fieldcircle.com/10-benefitsof-digitization-of-field-sales/

The Major Advantages of Digitalization in Marketing:

https://ppcexpo.com/blog/digitalizationin-marketing

In marketing, digitalization is essential for increasing the efficiency of various

https://www.linkedin.com/pulse/impact-digital-transformation-sales-process-nilesh-sinha/

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HR DIGITIZATION: THE EVOLUTION OF HUMAN RESOURCE PRACTICES Textile Value Chain Editorial Team

In the last two decades, technology has transformed the almost the same as job seekers, and it is proven by the fact world, and the growing digital world is rapidly merging with that more than 20 million firms are listed on professional our material reality, changing every part of our lives, lead- network sites, and around 90% of recruiters use platforms ing industries, businesses in all sectors, and much more. like those on a daily basis. Companies that wish to generate organisational memory Human resources departments are therefore investing in and take immediate actions have begun to acknowledge the the development of innovative importance of digital transapplication tracking technoloKey Points formation in a fast-paced gies to help them manage their and evolving competitive • Technology has been transformed jobs. In addition, doing the first market. round of interviews via video • Business influencing trend- digitization of human reDigitization of human resources. conferences has become regular. sources (HR) is one such For modern enterprises, a digit• What is meant by HR digitization? major trend influencing ised recruitment system has unbusinesses, and it has grown • Effects on Recruitment doubtedly increased the speed, in popularity significantly connection, and effectiveness of • 60℅ candidates use online recruitment sites to find new over time. With the advent the hiring process. jobs of digital workplaces comes Effects on Management: a plethora of alternatives. • 20 million firm available on professional business sites It’s worth noting that the huHuman Resource leaders • Effect on management man resource department’s can transform their organiresponsibilities don’t end with sations and take their com- • Importance of multi tasking recruiting and firing. They are panies forward by imple• Ways to digitize HR practices also involved with personnel menting technology-enabled management, which includes solutions with a customer- • Priorities and objectives in HR processes assessing performance, dealing centric approach, relevant • Self service apps for employees with employee concerns on a data, and the correct skills • Digital performance evolution procedures daily basis, promoting producplan. tivity, and attending to their re• Automation in action What is HR Digitization? quirements, etc. The phrase “HR Digitiza- • Virtual reality for interview and training Multitasking is needed in mantion” refers to the digital • Drawbacks of digitization and benefits of HR processes agement, which is where apps transformation that is curand software come in handy. rently influencing the huOrganisations may choose from a variety of HR software to man resources sector as a whole, which is mostly driven by assist them in managing their human resources more effecadvances in data collecting and analysis as well as numerous tively. technologies. What are the ways to digitize HR practises? Changes in Human Resources Processes as a Result of Choose your priorities and objectives: Digitization Effects on Recruitment: Previously, job seekers had to sift through newspapers in order to find good positions. It involved going through mounds of applications to identify the appropriate applicant for recruiters. Recruiters now have the visibility, accessibility, and information they need to target the best applicants as around 60% of candidates utilise online job search sites and professional social networks to find new jobs. Organisations and recruiters use online resources and tools

Human resources processes should be digitalized to meet more than just the department’s needs and expectations. Employees should be the true beneficiaries of a successful digital transformation. A purpose of digitization could be to allow employees to record training requests via the system. Another purpose could be to use digital technology to perform recruitment operations, which is a relatively complicated procedure. self-service app for employees: Nowadays, mobile apps make everything simpler. Employ-

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ees’ HR processes have been streamlined, and their interactions with the organisation have changed as a result of the adoption of smart apps. Employees can get transactional information without having to go to HR using mobile apps. This is one of the best examples of “Employee Self-Service.” Deloitte had been testing a system that keeps track of consultants’ billing hours and compares them to their peers. The technology uses the information to make intelligent recommendations for changing inefficient working patterns. Another programme listens to the user’s voice and diagnoses distress, allowing the employee to take steps to enhance his or her health. Digital Performance Evaluation Procedure: It is impossible to use technology without human people, no matter how advanced it becomes. Implementing a realistic and fair performance evaluation has become essential in human resource management to ensure that employees can work in an effective, efficient, and comfortable environment. Performance assessment is a time-consuming procedure for both employees and management in businesses. Automation in action: Hours of manual labour are eliminated by automation. The processing of hundreds of medical claims, for example, is a typical example of a tiresome job that can be automated. Also, HR experts can spend their time more effectively in other processes by posting vacancies. Companies quickly adapt to its solution because of its novel approach to solving an existing issue. Manual work, on the other hand, is prone to mistakes. VR for Training and Interviews: Learning is always better when it comes from practical, reallife experiences or practices. With the advent of virtual reality (VR), businesses can recreate real life situations during training, lowering travel costs, attracting a larger spectrum of eligible job seekers, and increasing employee engagement. Drawbacks of Digitization Human resources and recruitment must deal with piracy, cybercrime, data breaches, and viruses, to name a few of the

consequences of digitalization. As simple as it has become for HR stakeholders to operate with digital resources, hackers have found it just as simple to access these systems, mandating improved digital security across enterprises and industries. This can be a considerable disadvantage, given the secrecy and personal nature of the information held by human resources. Furthermore, while the abundance of information and ease of access has helped recruiters discover good candidates, it has also caused HR managers to face significant retention issues. Rivals can effortlessly prey on the best performers and allure them using the various communication channels available to today’s workforce. This makes it more difficult to keep staff, requiring employers to be cautious about how they treat and compensate their employees. In conclusion However, the implementation of digital solutions for human resource processes is vital for organisations as they offer numerous benefits, such as reducing repetitive work, minimising the chances of making an error, and allowing HR to focus on more crucial tasks. HR research and management are set to be revolutionised soon, since the process of hiring and managing people has gotten faster, easier, and more manageable, thanks to growing tech trends like advanced analytics which are used to rate prospective candidates. References: https://healthmetrics.com/m/10-hr-digitalisation-practicesthat-you-can-implement-right-away/ https://www.enkasystems.com/news-activities/blog/the-digitalization-of-human-resources-processes-4-basic-steps/ https://www.cfr-group.com/how-does-digitization-impact-hrand-recruitment/

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THE ECONOMY IS MOVING FROM THE INDUSTRIAL REVOLUTION TO GLOBALISATION

Mr. Anant Srivastava Director, Home Textile Exporter Welfare Association (HEWA)

Exclusive interview with Mr. Anant Srivastava, Director of the Home Textile Exporter Welfare Association (HEWA) Covid 19 changes the export industry

ised. The entire supply chain can be checked and measured. Digitalisation makes the process fast, smooth and transparent. The economy is moving from the Industrial Revolution to Globalisation to Industry 4.0, i.e., Digitalisation. It is a new revolution for industry development.

Covid 19 has positively changed the export industry completely. It is a boon for exporters as the entire process of Innovative designs, weaves, export is now digitalised. DigKey Points and prints are capturing this itisation was supported by segment. How does it help the government, financial in- • Digitisation supported by the government, financial instito achieve a minimum cost? stitutions, and logistics. The tutions and logistics documentation process is now scanned and submitted to the bank, logistics, and buyers. Buyers’ quality checking and inspection is also done through Google Meet and Zoom, where they check random samples and approve the entire consignment. In this way, buyers are saving time and reducing their dependence on the middle man quality checker. Banks are also taking scanned documents. Digitisation incorporates ease of doing business in every sense.

Designs , weaves , making prints involves textile design• Helpful for social networking and business promotion er who understand the pro• Each process is now becoming paperless cess of making designs and implementing in the required • Entire supply chain process now being digitalised machinery. Digital design • Digital design made each process fast and smooth definitely made process fast, • Home furnishings and textile have a long life span than smooth, every day we can apparel make some new designs with • Digital desgins reduce large durability for testing machine help of software and trained designer. This is saving cost equipment in terms of time consumption • Products delivery and inventory management are key facof making new designs by detors of product supply chain management signers, Changes of designs • Digitalisation also helpful for production control and helps are faster, it can be immeto save cost of company diately implemented in the machine set up so it is saving • India’s position in global market of home textile industry time and cost both at miniHow Digitisation simplified • Indian textiles are becoming more competitive in the mum level with maximum the lives of textile manufac- global market output and productivity. turers Testing of washing durability and stability to improve fabric Digitisation is adopted in every sphere of life today, from social networking to business promotion. For exporters, the Home furnishing and textiles have a longer life span than process is further simplified through Digitisation. The en- apparel. This category looks for comfort at the same time. tire process is now digital paperless work, which is easier for It should be visually aesthetic and stimulating to the mind. buyers as well as suppliers. A click of a button gets confir- Testing of fabrics is easier than earlier as there is more aumation, approvals for samples, order quality checking, docu- tomation in testing machine equipment, and test results are ment processing, payment process, etc. faster with e-communication and digital reports. Digital reports get faster value chain processes. The entire supply chain, from collection of raw materials to delivery and reaching the customer warehouse, is digital- The entire process of fabric development is done by auto• Digitisation is helpful for every human life

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mated machine technology. From the click of a button, the entire process can be controlled and measured. This is really a revolution, as quality checking is the most important parameter for exporters. Buyers need transparency in quality measures. Through Digitisation, everything is possible with the click of a button rather than waiting for a courier company. Supply Chain Management Product delivery and inventory management are key aspects of product supply chain management and production control. Earlier, for stock management, everything needed to be counted, how many items sold etc. Now everything is managed by retailers and communicated to the manufacturer/ supplier, so it benefits the manufacturer/supplier to know which products are moving faster than others, as well as control inventory. If some products are not moving or slowly moving, they need to be controlled in production, or wherever they can be transferred to that store/region. Logistically, production control in all aspects is faster, cheaper, and gives forecasting for future development for the export and domestic markets.

for humans, and everything will be on your digital device. Monitoring is easier, and decision makers will get more productive time for more fruitful work and development than in daily routine. Scope: Global Market Size of the Home textile Industry. India’s Position The global home textile market size is approximately USD 104.25 billion in 2020. The growth rate is approximately 5%-7% each year. India accounts for 7% of the global home textile market size. India is also one of the top suppliers to the world’s biggest home textile consumer market, the US. Increasing efforts in quality improvement, innovations through R&D programs, and other preferential value-added features have helped India’s home textile products become more popular in the global market. Superior quality makes companies in India a leader in the US and the UK, contributing two-thirds of their exports. Delhi, India has emerged as one of the major production and export centres for home textiles. Traditional craftsmanship, along with its distinctive appeal, is being effectively used to produce value-added home textile items.

Cost and Saving to company

Opportunity and Road Ahead for Indian Textile Exporters

Digitisation helps companies’ business processes run smoothly. Each company needs to take steps to digitise every process of business. Websites, social media marketing, search engine promotion, and other office management tools; ERP software or Google free products for database management and team management. Production management; advanced automated technology linked by cutting-edge technology. The HR process is completely digitised by software.

The world is moving toward digitisation. India has a major educated skill set that is required for the IT industry. The Indian service industry is already moving towards growth, and the digital movement of products and services puts us ahead of our neighbouring countries. India can take advantage of the talented pool with more benefits through the digital service process. With more advanced automation machines, higher productivity, innovation, variety, and high-quality raw materials, Indian textiles are becoming more competitive in the global market.

If a company adopts systems, then there is less requirement

CLUSTER UPDATE TWO TEXTILE MARKETS IN OZAR WERE RAIDED BY THE GST Just after Ozar’s accelerated emergence in the wholesale textile market, there has been a steady influx of residence shopkeepers as well as traders. The goods and services tax department is said to have raided two textile markets in Ozar on the eve of the engagement, as crowds doubled in anticipation of the upcoming festival. It is mysterious what he will do after leaving the post at this time. The authorities have also adopted an extreme secrecy policy during the day-long investigation. Traders and retailers have raised questions that these incidents have created a climate of intellectual anxiety, as the previous two lockdowns have already brought the market to a halt.

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Overall, it was a raid for which the investigation is still ongoing, but it was kept immensely conceal.

COVER STORY

THE BIG DIGITAL STEP MS. KSHIPRA GADEY Businesses across industries are adopt- equipment suppliers face growing pro- and incorporate it into their overall ing digitalization more than ever before duction and energy costs, diminishing technologies. in order to stay relevant in a competi- margins, shorter production schedules, • More orders for all runs: tive climate and meet consumers’ ever- and increased quality and flexibility deincreasing expectations. It is also rel- mands. Digitalization is the key to pro- Digital textile printing can be used for evant in terms of properly working in a cess excellence – and hence to cost and short, long, or even micro runs. Web to country such as India, which is growing resource savings. Manufacturers can print owners and printers who want to expand into digital textile as a global economic superKey Points printing have a great opporpower. • Digitalization is a key to process excellence tunity ahead of them. Given the growing relevance They must respond to the of utilising digital tools for • Digitalization saves cost and resources changing needs of textile business progress, compa- • Adaptation of digitization producers or distributors, nies in a variety of indus• Helpful for small and medium size business which means they must actries, including finance, commodate long runs as well banking, real estate, and • Importance of digital textile printing as micro runs to produce healthcare, are giving it sig• Web to print and variable data printing technologies more orders in a cost-effecnificant consideration. tive and efficient manner. The apparel industry is • Acceptance of green technology

Individually, there is a decommencing its digitization • Employing data in real time mand for individualised journey, and a larger revofashion, but there is also a lution is expected with the • Digitalization gives potential to contribute to sustainability market group that requires integration of existing technologies. boost their output, improve their com- cost optimization and bulk customizapetitiveness, and respond to changes tion. The two categories are distinct, Because of the instant commercial conmore swiftly thanks to the capabilities yet there is a growing trend to develop sequences it achieves, digital technoldigital textile printing businesses. of digitalization. ogy is gaining acceptance. These busi• Buy now, see now: ness outcomes respond to changing Accepting Digitization business requirements, increase transThere is a disconnect between the garparency in global supply chains, and ments displayed at fashion shows and achieve critical mass customization on their regular market delivery. This shorter time scales. time lag can last up to 6 months. This gap can be closed by giving end-users It shifted the business model away with the appropriate technologies to orfrom traditional printing and toward der clothing or fabrics as soon as they digital printing. This results in shorter view them. lead times, increased design flexibility, improved quality, and data-driven business processes. The textile and garment sectors were The textile sector is being impacted by late adopters of digitization and still digitization, which offers substantial have a long way to go. Large corporabenefits in terms of establishing new tions have already begun to make a and agile business models for the garname for themselves in the garment ment industry. industry, but small and medium-sized Today’s textile manufacturers and businesses must ramp up digitalization

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Established fashion houses and designers who wish to profit from this gap and give customers access to the showcased fashion brands could be ideal partners for printers in this market. This see now, purchase now approach necessitates a significant shift in production timelines, which must be reduced from short to short.Digital textile printing may be a solution for this shift to meet the needs of this niche market.

These advantages are augmented by an 80% reduction in lead time for printed goods, an 85% reduction in waste, and a 90% reduction in chemical usage. Printers emphasising sustainability and green manufacturing will undoubtedly occupy the digital textile printing niche, which promises green and sustainable printed products.

• More On-Demand Manufacturing: Web to print and variable data printing are two technologies that are assisting customers in printing mass-market products in a customised and on-demand manner. With increased demand in the categories of personalised home decor, clothes, and packaging, the textile industry is seeing remarkable growth. This raises the issue of reducing production waste and lowering expenses. Customers and organisations may easily explore this area thanks to direct web to fabric portals combined with technology such as online purchasing and shipping. The incorporation of augmented reality technology can be considered as a key breakthrough in text processing in the future.

tribute to sustainability from raw materials to finished clothing by optimising processes and reducing wasteful material consumption. “This is a point that is gaining traction, particularly among end users.” Conclusion The textile and apparel industry was a late adopter of digitization and still has a long way to go.Digital textile printing is profitable for small and mediumsized businesses that serve medium or small business orders (maybe up to a thousand) in a shorter production time. Web-enabled printing businesses will champion this sector because of their familiarity with customer-centric applications, digital technologies, and cost of integrations.

Employing data in real-time Goods passing through a production line constantly bring with them information in the form of process parameters such as distortion, temperature, yarn density, weight, and residual moisture. These values are recorded by appropriate measurement methods. The systems can interact in real time with other machines that use this information to regulate the fabric using I 4.0. “Real-time management is the true main actor of digitization, and it delivers enormous benefits,” Mahlo’s Head of Sales understands.

Digitization is impacting the textile industry and offers significant benefits in terms of introducing new and agile business models for the apparel industry. It enables them to change print designs without changing the setup costs, reduce wastage, and accelerate production turn-around with no minimum order sizes. Large corporations have already begun to make a name for themselves in the apparel industry, but small and medium-sized businesses must ramp up digitization and integrate it into their overall technologies. References • Textile Industry: Digital step ahead - The Textile Magazine (indiantextilemagazine.in) • How Digitization Impacts On Textile Industry Growth So Far | Business Hours (bussinesshours.org)

• Adoption of Green Technology: For more sustainable business models, more and more firms are striving to incorporate green manufacturing and technologies. Digital textile printing uses the same set of standards and techniques to reduce water usage, pollution, and energy consumption. According to some research, digital printing saves water use by 60%, energy consumption by 55%, and CO2 emissions by 95%.

These benefits include more uniform goods, improved control, less scrap, and lower raw material usage. Lower prices and higher product quality are the primary results, which result in increased customer satisfaction. Digitalization has the potential to con-

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• Chance for process excellence: How digitization is changing the textile industry - The Textile Magazine (indiantextilemagazine.in)

MANUFACTURING FOCUS

GROWING MANUFACTURING DEMAND DRIVES RECOVERY IN TEXTILE INDUSTRY Textile Value Chain Editorial Team The coronavirus outbreak, which began at the end of 2019, has had an impact on the global textile and apparel industry. Despite the drawbacks, there is a positive side: the coronavirus crisis has been transformed into an opportunity by so many people, organizations, and industries. The textile sector is one of them.

covers, table linens and towels are being purchased more frequently in the United States as the fear of a Covid-19 starts to fade with the introduction of a vaccine. Furthermore, people who work from home have more time to pay attention to the aesthetics of their homes and spend more money on home textiles.

chemical sources, can cause them to react.

Textile exports, which fell by nearly 87 percent to $390 million in the first five months of fiscal year 2020-21, rebounded strongly in the same period this year. Textile exports increased by 787 percent to $3.46 billion in April 2021, albeit on a lower basis. According to Boston Consulting Group, the global textiles and apparel sector market was worth $1.9 trillion in retail in 2019 and is expected to grow at a compound annual growth rate of 3.5 percent to $3.3 trillion by 2030.Quick urbanisation growth in the population and increased disposable income in developing countries were predicted to fuel demand in the future, according to projections released ahead of COVID-19.

Key Points

The Indian textile industry, according to Moody’s Investors Service Company ICRA, is currently on the path to recovery after the worst of the pandemic’s effects have passed. The rating agency modified the Indian textile sector’s outlook for FY2022 to ‘stable’, but warned that risks persist due to the pandemic’s ongoing impact.

Over the past year, the sector has seen its share of difficulties. Nonetheless, the sector has managed to stay afloat despite the challenges. Particularly after the first wave, when orders from western countries began to pour in. The export-driven recovery began in earnest earlier this year. Clothing is one of the most basic human necessities, which is why the online clothing sector had constant demand even during the lockdown.

• Positive Impact of COVID-19 • Importance of clothing • Demand of home textile products rised during Pendamic • Importance of smart textile • Tactical changes that will be required for boosting the country’s overall image in textile sector The market for smart textiles is being driven by advancements in wireless technology and a growing demand for connectivity. Fabrics that can interact with their surroundings are known as smart textiles. Physical stimuli, including thermal, mechanical, electrical, and

According to Upendra Prasad Singh, Secretary, Union Ministry of Textiles, demand for Indian textiles and garments has recovered, particularly in the US, EU, and UK markets, indicating that the industry can increase exports by 33% this fiscal year.

T. Rajkumar, Chairman of the Confederation of Indian Textile Industry, stated that the textile industry has been performing well throughout the value chain for the last year. Lenzing has published its first-quarter financial results. TENCEL lyocell and modal fibres, as well as LENZING ECOVERO viscose fibres, have seen

Bedsheets, pillow covers, and towels are in high demand as a result of the COVID-19 pandemic. With the recovery in global demand, stocks of textile manufacturers focused primarily on exports have steadily risen in recent days. Home textiles such as bedsheets, pillow

Image Source: MNA International

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MANUFACTURING FOCUS

strong growth in recent years. This has been aided greatly by the Indian region. The government has also provided the industry with significant support via innovative initiatives like planned mega textile parks, providing it the essential drive to become competitive and draw huge investments through the development of state-of-the-art infrastructure. The Ministry of commerce and industry stated that, according to estimates from the Reserve Bank of India, exports of textiles and apparel from India increased in August 2021. Man-made textiles and cotton are expected to have climbed by more than 50% year on year, whereas ready-made apparel exports are expected to have grown by around 15%. The Indian textile sector stayed afloat thanks to demand from western markets. According to Ind-Ra, the industry may not have a ‘lost quarter’ in the first quarter of this fiscal year due to stable export markets. The textile industry, which responded with agility by working out enough inventories, has also learned a lot from Covid-19 and the

shutdown, which we believe will benefit the industry and allow it to recover faster than predicted. Clothing is one of life’s most essential needs, and that is why the online textile industry saw a surge in sales even during the shutdown. Because of its functions in the online world, which leaves no place for human or physical interaction, the lockdown had no detrimental influence on the online textile sector. Because it is not reliant on the offline textile business, which includes wholesalers, distributers, retailers, middlemen, and so on, the online textile industry has seen a surge in sales. This resulted in a rise in manufacturing demand. To reboot and rebuild their economies, countries should move quickly and strategically. Failing to do so risks increasing the gaps in wealth, technology, and productivity gaps among nations. To make such shifts, a set of tactical changes will be required, such as enhancing and widening processing capabilities, narrowing the development gaps, creating sustainable textiles and

clothing manufacturing capacity, and boosting the country’s overall image as the second largest textile manufacturer. It will be difficult to overcome the pandemic’s challenges and to recover swiftly. It will necessitate new alliances and approaches that offer economic benefit. However, in the long run, governments and businesses that can adapt to new changes and connections will prosper the most. References: https://www.thehindubusinessline. com/markets/stock-markets/textilestocks-bounce-back-on-global-recovery/ article33784967.ece https://yourstory.com/smbstory/howcovid-19-shaped-textile-industry/amp https://www.business-standard.com/article/companies/demand-from-westernmarkets-helped-indian-textile-sectorstay-afloat-121070200690_1.html https://www.fibre2fashion.com/news/ textile-news/demand-continues-torecover-in-indian-textile-sector-icra271854-newsdetails.htm

NEWS UPDATE BANGLADESH MOVES TOWARDS HIGHER EXPORTS According to the data, knitwear exports increased by 15.69% to $5.164 billion in July-September 2021-22, compared to $4.463 billion in the previous fiscal period. Woven apparel exports increasing at a steady rate of 6.35 percent to $3.895 billion during the review period, compared to $3.662 billion during the comparable period of 2020-21. Woven and knitted apparel and clothing accessories exports accounted for 82.19 percent of Bangladesh’s total exports of $11.021 billion during July-September 2021-22.

Bangladesh’s garment output increased 11.48 percent between July and September of this year. According to preliminary data released by the Export Promotion Bureau, readymade garment (RMG) exports from Bangladesh increased by 11.48 percent to $9.059 billion in the first three months of fiscal 2021-22, compared to $8.126 billion in the same period the previous fiscal. Knitwear exports increased faster than woven RMG exports.

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Meanwhile, home textile exports (Chapter 63, excluding 630510) increased by 10.65% to $279.23 million during in the multiple period under review, up from $252.35 million in July-September 2020-21. Bangladesh’s readymade garment exports increased by 12.55 percent to $31.456 billion in the fiscal year ending June 30, 2021, likened to $27.949 billion the previous fiscal year. Moreover, this figure was fairly low than the $34.133 billion in exports made during the July-June 2018-19 time span.

CORPORATE UPDATE

THE TEXTILE INDUSTRY: OVERCOMING THE COVID-19 AFTERMATH Dr. S N Modani Managing Director & CEO, Sangam India Ltd. The last two years of the pandemic have affected all industries worldwide, including the textile industry. With the imposed lockdown and unprecedented migration of workers, industry players faced a significant challenge in boosting their business economies and creating demand for their products. There was a huge gap in the supply chain which had adverse effects on the textile industry at the global level. However, now that the virus is slowing down due to an increase in vaccine intake, the industries are operating smoothly and gradually returning to normalcy. With other industries contributing significantly towards the emerging economy of the country, the Indian Textile Industry is also contributing consequently to its economic growth. The pre-covid scenario witnessed the contribution of 7% to the industry output, 2% towards GDP, 12% towards export earnings and accounted for 5% of the global trade in textiles and apparel. • Government schemes: With so much fluctuation in the overall industry, the Indian government left no chance to turn the crisis into an opportunity. With the introduction of the PLI scheme, the government has encouraged national industry players to boost domestic manufacturing in the country, keeping in mind, an incentive of 3-15% has been dedicated considering the incremental turnover of five years. Following the government’s subsequent implementation of various export-support initiatives, which resulted in an increase in both demand for and supply of garments and apparel, a global impact was observed.

• Increase in Investments- Rise in exports has undoubtedly given the green signal to investments and investors. The industries have significantly started investing in foreign companies and have also expanded their international relations to a great extent. There has been a growth of 68% in Yarn business in the last one year, which indicates an optimistic impact on the overall Indian textile market. The growth in the demand from western markets has taken a back seat but is unlikely to affect the textile sector. • Technology: The world has undergone a tremendous transformation in technology. The virus made it a mandate to lessen the use of manpower and increase the utilisation of technology. Tech has always played a major role in the sector, but the last two years left the world with no substitute for it. The introduction of AI and block chains has reduced the effort, especially in the textile field. Earlier, the word technology was only associated with high-end computerized machines, but today even the industry will celebrate the birth of digital technology. Despite the fact that the installation cost of high-tech machines is high, the industry can still enjoy the economic benefits of cost reduction while concentrating on prodigious outputs with lower investments. • E-commerce platform: Talking about how technology has economically helped the industry with respect to the manufacturing process, it has also helped the industry to an enormous extent with respect to sales. Various ecommerce platforms have come together to support the Indian textile sector by having them on their platform and giving them an extensive reach while

helping them to increase their target potential customers. The consumer base has been widely enhanced after the collaboration with such e-commerce platforms. This has not only helped the big industry players but has also leveraged the small-scale industries and motivated them to reach a global level to create a massive impact on their future generations. Consumers can now, with just one click, place an order for a substantial number of goods at absolutely no cost. This has all proved to be the most economical way of trading when the e-commerce industry was the only game changer during the pandemic. The industry has witnessed a growth of 10%-20% due to increased demand for apparel from the e-commerce sector after participating in the e-commerce game. • Sustainability: Sustainability has been the point of focus for a very long period of time. When the consumer spoke about economical sustainability, it was not only linked with the cost of the product but also spoke about the sustainability of the same. The textile industry is all about clothes and sustainable fashion is just one fancy name that was supported and created a 360 degree approach towards the demand for fibres which economically played well for the sector. Every industry faced its own set of challenges, but recovered quickly. Economic stability has nearly been jeopardised over the last two years due to significantly low demand. With seasonal changes, we can now expect some good numbers in the supply, giving the textile industry a chance to boom again.

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INTERVIEW

SMEs: BACKBONE OF TEXTILE INDUSTRY INCOMLEND Mr. Morgan Terigi CEO and Co-founder, Incomlend

Incomlend founded in January 2016, is a global invoice financing marketplace giving SMEs access to tech-enabled working capital solutions supported by industry-leading institutional investors. Incomlend have financed more than USD500 million in trades in over 50 countries worldwide. The online platform helps investors build their portfolio to meet their investment parameters.

What are the key financial barriers confronting these SMEs?

Many SMEs in the textile industry are looking to bolster their financial health and agility to better weather the storm in the face of long-term economic uncertainty. However, many of them are often caught in a cycle where they cannot get the finance they require from larger, traditional banks. What are the challenges The main reason this happens Key Points that SMEs in the textile indusis that SMEs sometimes strugtry face in the current land- • Impact of COVID-19 on textile industry gle to prove creditworthiness. scape? As many SMEs have been • Pandemic affected on demand and supply chain placed in weakened financial The COVID-19 pandemic • SMEs suffering from long term implications situations due to the ongoing has impacted almost all ascrisis, they might get less suppects of the textile industry, • Significance disturbance in supply chain of the textile port from the banks and be left from demand to supply. Many industry unfinanced. small and medium enterprises • Cash flow restricted for many SMEs (SMEs) are suffering from the Traditionally, banks tend to exlong-term implications of the • Many SMEs end up self financing tend the on boarding process pandemic and the recurring • Alternative financing methods can assist SMEs in freeing for SMEs, which results in a government measures to curb up working capital and regaining fiscal viability slower turnaround time. Coninfections. Some of the most sequently, some SMEs wind up critical and immediate chal- • SMEs must discover alternative strategies to increase self-financing, which further lenges that we hear from our their financial robustness limits their ability to grow their customers include the sharp business. decline in sales and cancelled orders due to the widespread How can alternative funding solutions address these SMEs’ closure of physical stores. key challenges and position them for growth? Furthermore, as garments are not categorised as essential Today, we see more SMEs in the textile sector, such as Forgoods and services, manufacturers and sourcing companies tuneX, break down these financial barriers by accessing alface mandated closure in many markets. This has caused ternative funding solutions. By reducing their reliance on significant disruption in supply chains, leading to difficulty banks and diversifying their access to funding, SMEs are fuin procuring raw materials and halting manufacturing opture-proofing their business from any economic impact such erations. as the current pandemic. These factors are resulting in greater credit risk and restrictAs an SME, Incomlend understands the value of having aced cash flow for many SMEs in the sector. As their financial cess to cash flow in a quick turnaround time and not being health weakens, it is more challenging for SMEs to navigate hampered by the long-drawn credit checks imposed by tradithe volatility and ambiguity in supply-and-demand trends tional banks. Alternative financing solutions can help SMEs in the market and react to unforeseen situations, such as liberate their working capital and recover their financial late payments, cancelled orders, or even a sudden surge in health. These are the foundational elements for SMEs to dedemand for their products.

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INTERVIEW velop more resilient business operations. It also gives them the fiscal agility to seize new revenue opportunities, such as seasonal demand for sweaters during winter. With faster access to working capital, SMEs can recover their operational expenses and execute plans with greater confidence and certainty. The improved cash flow will also allow them to finance their next production cycle and ramp up their output when the demand for their garments increases. What are the types of alternate funding solutions suitable for SMEs in the textile industry? We strongly encourage SMEs in the textile industry to look into non-recourse financing options, such as the off-balancesheet invoice financing that we offer. These can keep the debt-to-equity ratio low and preserve their borrowing capacity, further spreading their funding sources. With invoice financing, these SMEs are effectively selling their invoices and obtaining finance without risk. SMEs, specifically exporters, can fund their export invoices by selling them at a discount rate in return for receiving early cash for their receivables. Besides liberating working capital, invoice

factoring can also insulate SMEs from debtor credit risk, especially for SMEs in the Asia Pacific. What is the potential market outlook for SMEs in the textile sector in the years to come? The pandemic is here to stay, and we will continue to see economic uncertainty and disruption in the textile industry in the foreseeable future. Although governments worldwide rolled out policies and programmes, such as wage support, to help cushion the impact of the pandemic on SMEs, these measures will start to dwindle over time. Furthermore, a recent OCED report highlighted that many of these pandemic relief programmes have caused SMEs to accumulate debt. Consequently, there are concerns that if governments roll back their support measures too quickly, it can trigger a wave of bankruptcies among SMEs. SMEs need to find ways to build financial resiliency through other means. The banks will still be pursuing the same path they have been walking for the last few years, reducing their trade finance exposure. Whether it is fintech or other alternative funding sources, the demand among SMEs in the textile industry will only continue to grow stronger.

FORTUNEX Mr. Achint Bhagat Director, FortuneX have led to late payment for our receivables and raised the debtor credit risk for us. According to research by trade credit insurer at radius, late payments in the textile industry in Asia impacted 64% of the toKey Points tal value of B2B invoices. Late • Excellent position to sustain growth payments and credit risk can • Demand of E-commerce, urbanization and rising dispos- affect our ability to finance our next production cycle and lead able income to more revenue losses. • Late payment directly affected to the ability to finance How can alternate financing • Credit risk can affect on production cycle and lead to more solutions meet the key conrevenue losses cerns of these SMEs and position them for expansion? • Alternative working capital and funding solutions

What are the core problems that SMEs in the textile industry face? Before the pandemic, we had a strong business pipeline and an excellent position to sustain our growth. We saw solid demand for apparel worldwide due to trends such as the rise of e-commerce, urbanization and increased disposable income.

However, the closure of brickand-mortar retail stores and Incomlend offers the Invoicthe drop in apparel sales • Creating a financial foundation that is more resilient to ing Finance Programme that during the pandemic have future interruption enables FortuneXto cash in an had significant repercussions across the entire garment • Manufacturers waiting for opportunities to advance their invoice as early as three days following the shipment of our supply chain. Some of our cus- digitalization plans products. The programme intomers, who are apparel trad- • Advantage of substantial competition sulates us from credit risks ing companies, experienced several cancelled orders during this period that impacted and safeguards our financial health, which is especially vital as the retail space and demand for garments remain volatile their cash flow. due to the pandemic. What are the principal revenue obstacles that these SMEs The alternative working capital solution allows us to retain face? our customers by offering more competitive payment terms. The repercussions across the entire garment supply chain Our usual payment terms range from 30 to 60 days post the

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INTERVIEW

delivery of our receivables. Thanks to Incomlend, our customers now have the option of paying for the shipment’s invoice value up to 120 days later, alleviating the stress our key customers are facing concerning cash flow and strengthening our partnership.

What is the prospective market forecast for textile SMEs in the coming years?

What are the different sorts of various financing options available to SMEs in the textile sector?

For buyers, risks will potentially become a vital factor when deciding on sourcing destinations and evaluating suppliers. Buyers will emphasis manufacturers’ production capabilities and efficiencies to mitigate risk and ensure a more reliable supply chain.

We’re looking into more alternative funding solutions, particularly off-balance-sheet financing options, to provide us with the capital we need to place ourselves in a better growth position when the economy recovers without the heavy burden of a loan. Additionally, by diversifying our access to funding, we are laying a financial foundation that is more resistant to future disruption.

The pandemic could also accelerate the apparel industry’s technology adoption, leading to faster and more efficient production across the industry. Manufacturers will look for opportunities to advance their digitalization plans to respond better to rapidly evolving consumer demands. Those who succeed will have a substantial competitive advantage over their peers.

Our customers in the USA are already seeing retailers reinstating cancelled orders and placing new ones. With improved access to quick turnaround working capital, we can swiftly act on new orders or even increase our output to meet seasonal demands that allow us to capture new revenue streams and grow our business.

However, some manufacturers, especially SMEs, might not invest in technology in the near term due to the pandemic’s economic uncertainty and financial pressure. Again, this highlights the importance of having access to working capital and funds to pursue investments and opportunities to make a meaningful impact on their business.

NEWS UPDATE JUTE EXPORTS ARE FALLING OWING TO EXCESSIVE FREIGHT COSTS raw jute prices and greater demand. Buyers, according to millers, are cutting orders against the backdrop of spiralling natural fibre costs, which hit a historic high of more than Tk 5,000 per maund in February this year due to increasing export growth and a reduction in agricultural production in the previous year.

The rising supply of jute and jute goods from Bangladesh has come to a halt due to the increased raw fibre prices and historically high freight charges. Jute millers earned $212 million in exports in the first quarter of the financial year, a 31% decrease year on year, according to data from the Export Promotion Bureau (EPB). “We’re quite depressed. Sellers are not making new orders until they are absolutely necessary “Chairman of the Bangladesh Jute Mills Association Mohammad Mahbubur Rahman Patwari (BJMA).In the last year, raw jute prices in the domestic market have remained elevated, while container freight costs have increased nearly tenfold to $18,000$19,000 due to the global shipping problem. The latest setback for the business comes only months after export revenues from jute and jute items reached $1.16 billion in fiscal year 2020-21, the most on record, due to higher

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Furthermore, rising container freight charges exacerbated the issue for jute mills, which manufacture yarn, twine, bags, sacks, and other jute items for primarily export industries. Farmers in Bangladesh have grown over 80 lakh bales of jute per year during the last five years, thanks to favourable weather conditions. The fibre is mostly used in the industrial sector. The market has received a fresh harvest of raw jute, however the raw jute is selling for Tk 2,500-Tk 3,100 per maund. According to Patwari, prices remain high, and foreign purchasers are shifting to substitutes to jute goods. Jute yarn accounts for about two of jute and jute goods export revenues. The yarn is utilised in carpets, and carpet manufacturers in Turkey are the primary buyers of yarn manufactured in Bangladesh. “However, many consumers are utilising recycled cotton for carpets,” Patwari pointed out. According to the EPB, yarn and twine manufacturers were the hardest hit, with export receipts falling 40% year on year to $127 million from July to September. “A lot of jute mills have stopped production,” Patwari explained. According to Patwari, the scenario may recover by November or December.

FIBER UPDATE

ECO-FRIENDLY FIBRES FROM BIRLA CELLULOSE Clothing has become a fashion statement reflecting the wearer’s personality and the image a person wants to convey. However, as the fashion industry has expanded, so have concerns about the impact that clothing has on the environment, from how the fibres – the basic raw material for textiles and clothing – are sourced to what happens to the clothing when the useful life of a clothing item is over. All the stakeholders are now pecting the industry to take responsibility for better management of the complete value chain. Since the value chain starts with fibre suppliers, a lot of the onus falls on them to supply sustainable raw materials. This is where ecofriendly fibres have gained attention from the value chain and now also an increased share of the market.

more concerned and are ex-

wood from ancient and endangered forests when consumers are using Birla Cellulose fibres. Responsible Manufacturing Globally benchmarked Higg FEM Scores –The Higg Facility Environmental Module (Higg FEM) is a sustainability assessment tool that standardizes how facilities measure and evaluate their environmental performance, year over year.

Birla Cellulose has implemented ZDHC wastewater guidelines at all the fibre • Fashion is becoming key role in everyone’s life manufacturing sites. With • What is Birla Cellulose? concentrated efforts, all sites exceeded the Sup• India based birla cellulose is one of the leading producer of pliers to Zero Progressive MMCF and Aspirational Level for • Wood based fibres are totally renewable more than 90% of the pa• Birla cellulose is a leader in responsible sourcing and manu- rameters. The data from all the sites is available on facturing the ZDHC Gateway. While • Birla cellulose has followed the ZDHC wastewater guidelines all sites already meet the Man-made Cellulosic Fibres ZDHC MMCF wastewater (MMCF) such as viscose, modstandard and all the parameters specified on consumption al, and lyocell fill that gap and have been increasingly seen norms in the ZDHC Responsible MMCF standards, many of as one of the best sustainable raw materials for the fashthe sites are already meeting the ZDHC MMCF air emission ion industry. MMCF can be responsibly produced by using standard, while other sites continue to work towards it. a closed-loop manufacturing process, which reduces the impact on natural resources. At the end of its life cycle, MMCF is biodegradable and compostable. Key Points

Birla Cellulose India-based Birla Cellulose is one of the leading producers of MMCF globally. Birla Cellulose has strong backward integration and operates 11 pulp & fibre manufacturing sites across 6 countries and 5 R&D centres. As a global leader in the MMCF industry, Birla Cellulose takes pride in playing a major role in the transformational journey of the global fashion industry in taking a sustainable growth path. The wood-based fibres are fully renewable and come from sustainably managed forests. Birla Cellulose is a market leader in the use of sustainable forestry practises and closedloop environmentally efficient technologies that recycle raw materials and conserve natural resources.The responsibly produced fibres provide extensive and unmatched sustainability benefits that fulfil the growing demand for sustainably designed fashion products. Responsible Sourcing Birla Cellulose is a leader in sustainable sourcing – # 1 in the Hot Button Report 2020 – and has achieved a “dark green shirt” ranking, confirming that there is a low risk of sourcing

Sustainable Fibres With a strong focus on innovation, Birla Cellulose has come up with eco-enhanced products along with other MMCF offerings. Livaeco by Birla Cellulose™& Liva Reviva are the latest innovative products with a host of benefits for the value chain and the overall fashion industry. Livaeco by Birla Cellulose™ is the latest fibre from Birla Cellulose with a host of sustainability features while retaining the fashion quotient of the brand. Key features of Livaeco are: • Sourced from 100% sustainable forestry – Birla Cellulose

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FIBER UPDATE

sources wood from certified forests with complete ‘chain-ofcustody’ • Responsible Manufacturing – manufactured in best environmentally sensitive facilities with EU BAT certification and lower non-renewable energy use • Transparency & traceability – Sustainability conscious consumers through scan of QR code can verify source through in-house developed blockchain based platform GreenTrack™

transparency for the entire journey of eco-enhanced fibres like Livaeco, Liva Reviva and other eco-enhanced fibres from a certified forest up to the consumer’s hands on a ‘live’ basis. Consumers, through a simple scan of a QR code, are able to see the entire journey of the garment. For more details, please visithttps://www.birlacellulose.com/

• Lower emissions - Livaeco has 75% lower water consumption and 65% lower GHG emissions as compared to generic viscose based on Higg MSI provided by SAC.

Value Chain Transparency GreenTrack™ Platform – Through its pioneering platform GreenTrack™ based on blockchain technology, Birla Cellulose, along with its value chain partners, provides complete

NEWS UPDATE BIRLA CELLULOSE TARGETS TO SCALE LIVA REVIVA FIBRES TO 100,000 TONS BY 2024 Circular business scale up amongst the most ambitious partnership initiatives in the MMCF industry Birla Cellulose, pulp and fibre brand of the Aditya Birla Group under the flagship company Grasim Industries Limited, recognizes the pivotal role that it can play in sustainable forest management and in promoting circular economy using a collaborative approach. Birla Cellulose plans to aggressively scale up the production of circular fibre Liva Reviva to a level of 100,000 tons per year by 2024. Liva Reviva, a circular viscose fibre made using pre-consumer cotton waste and closed loop technologies comes with outstanding sustainability credentials such as significantly lower greenhouse gas and water footprint compared to generic viscose. It contains a unique molecular tracer backed by blockchain based traceability and is Recycled Claim Standard (RCS) certified. Under this initiative, the recycled content in Liva Reviva will be increased up to 30% in 2022 from 20% currently and post-consumer material will be gradually increased in the feedstock as we increase the volumes. It is estimated that more than 90 million tons waste is generated from fashion industry every year and less than 1% is

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recycled, remaining going to landfill / incineration or leaking into the environment. Key barriers to the circular business model include limitations in recycling technologies, lack of infrastructure for waste collection and segregation, garments not being designed for recycling and lack of investments in each of these areas. Birla Cellulose has invested significantly in development of the recycling technology and infrastructure and would continue to further invest in development of pre- and postconsumer textile waste recycling technologies, building the capacities for next generation fibres and developing reliable reverse logistics for collection and segregation. Birla Cellulose strongly believes that collaboration can unlock greater value for all the stakeholders where every partner plays an important role. Birla Cellulose envisions an active partnership between global brands and retail partners, value chain partners and orchestrators like Canopy and Fashion For Good in this aggressive plan to scale up the circular business model. Birla Cellulose will also create awareness about environmental benefits of next generation fibres by working closely with all stakeholders with an aim to accelerate the circular business model.

FABRIC UPDATE

MAKING OF CAMOUFLAGE FABRIC AND ITS APPLICATIONS MS. KSHIPRA GADEY Textile Value Chain What exactly is camouflage fabric?

• To protect planes, artillery, and boats.

tions.

The first permanent unit of the British army was dressed in red uniforms. When the first permanent army was established in 1645, this hue was chosen. Rather, each army adopted a unique set of colours as their national colours. French soldiers tended to wear blue, Russians wore green and British red. The British Army did not issue a Khaki uniform until the late 1800s, when they learned that drab coloured clothing provided greater camouflage.

• For deception.

2. Changes in the oxidation state

• While building tents for living and storage.

The colour of the fabric changes as the oxidation state changes. When we look at the oxidation states of copper, such as 0, +1, and +2, we may see distinct colours. This approach is likewise quite effective, but it necessitates ion migration. In solvents, the response time can be quick, but this complicates the device. Gel-type devices are potentially a possibility, although physical robustness, oxygen stability, and response times pose significant problems. A gadget has been created based on this idea, like a polymer LED.

Camouflage fabric is used to conceal people or equipment from adversaries. Camouflage fabric creates a one-of-akind effect on individuals or equipment by making them disappear or appear as though they are a part of the natural surroundings to an enemy. To achieve this, the fabric or garment is dyed in patches of numerous colours, rendering the user unidentifiable in the surrounding environment. Fabrics that are camouflaged are used:

Key Points • Information about camouflage fabric • Varieties of Fabrics use camouflage • Production methods of camouflage textiles • Major ways using for creating camouflage fabric • Camouflage fabric mainly useful in military force Camouflage Textile Production Methods The idea of producing fabrics that can be easily changed in colour has long been anathema to textile colorists, for whom developing colour permanence has been a key goal from the dawn of time. As a result, colorant makers have spent many years trying to develop quick colored materials by looking for dyes and pigments that are chemically inert and physically resistive once applied to a substrate. The ways for creating camouflage fabric are as follows: 1. The pH shifts

• To produce uniforms for officers and men in the armed forces. • To make armoured vehicles and other equipment inconspicuous.

As we know, molecules can change color considerably in the presence of acids and bases when the cloth is dipped into different polarity solvents. Because of this, a change in hue can occur owing to a change in polarity, but because of the reagents and solvents necessary to transport them, this method is exceedingly difficult to implement in applica-

3. Bond formation/breakage There are several systems available that go through reversible bond-breaking and bond-forming processes, resulting in colour shifts. These processes are typically light-initiated. For example, enol is colorless, but when the atoms are rearranged, the orange hue is observed for the cis form, but the red colour is observed for the transform. 4. Mechanochromism Certain chemicals exhibit colour changes as a function of applied stress, because this mechanochromic system is built via surface modification of conducting polymers. It simply operates based on receptor sensing. 5. Effects of electric or magnetic fields Some highly polarisable systems have been seen to change colour in the presence of electric or magnetic fields. For example, if the solution is red, we can see the colour change as we move the magnet closer to the solution, and the solution turns blue.

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FABRIC UPDATE entails balancing camouflaging effect, recognisability, cost, and manufacturability.

Camouflage Fabrics Used in Military Protective Clothing Camouflage fabrics are primarily used in the defence industry, with a tiny proportion of them being used in other industries such as the fashion clothing industry, for ornamental purposes, and so on. The following section discusses the use of camouflage fabric in military textiles: Camouflage textiles have been used in military apparel for over 75 years, and they were especially popular following the operation Desert Storm in the Middle East by US Forces with NATO Alliances in 1990. Camouflage textiles are now used by most of the armed services, including the army, navy, air force, and paramilitary forces, because they raise the safety factor for each soldier, and the nature of the fabric improves the comfort level and roughness. It is expected that the overall global demand for camouflage fabrics will exceed 350 million meters per year.

Armies serving in different theatres of operations may require distinct camouflage uniforms. Camouflage suits for temperate/jungle and desert environments are widespread. Patterns can be applied to varied landscapes to some extent by attaching pieces of vegetation to the uniform. Helmets are frequently covered with netting, and some jackets include little loops for the same purpose. Finding good camouflage plants or otherwise modifying the supplied combat gear to suit the local terrain is thus a vital skill for infantry soldiers. 2. Tented structures Tents are made in the military to provide shelter in extreme cold conditions. To keep wetness at bay, the tent is stitched with a rubberized sheet at the base level. On one side, it is olive green, while on the other, it is white. As a result, it serves as the goal of camouflage in various scenarios. Camouflage cloth is used in this instance. The primary rationale for using camouflage textiles to build tents is that they blend in with nature and cannot be identified by enemies.

1.Uniforms

3. Ballistic protection

The purpose of the uniform is not only to conceal and protect each soldier, but also to distinguish friend from foe. Camouflage uniforms must be produced and supplied to a big number of soldiers. Camouflage uniform design

It is critical to shield soldiers from bullets and other projectiles such as sharpnels, metal fragments, and flying debris of varying sizes, shapes, and velocity. Textile body armour may provide some protection against this. The manufacture of high strength fibres has advanced at a breakneck pace. Currently, aromatic polyamide fibres, like Kevlar and Twaron, provide ballistic protection and are available in a variety of decitexes and finishes. For this aim, a variety of ultra-high modules polyethylene (UHMPE) fibres have been produced. Dyneema and Spectra fibres are commonly used. This is accomplished

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using camouflage fabric. 4. Military bags

A military backpack, also known as a MOLLE (Modular Lightweight Load Carrying Equipment), is specifically intended to allow a soldier to modify the quantity of equipment he or she carries. The contents of a MOLLE are comparable to those carried by a backpacker, although they differ depending on the soldier’s location, the length of the assignment, and the soldier’s objective. 5. Tarpaulin Camouflage tarps have several advantages. It is quite simple to install, and it provides great protection against inclement weather and inquisitive eyes. Their applications are comparable to those of military nets, although they have extremely distinct properties. The camouflage military tarpaulin is created from materials that dry rapidly, allowing it to be stored swiftly when needed. The camouflage cover is light and not bulky in nature. It is simple to attach to any form of support, whether natural or made for this purpose. Tarpaulins are made to be tough and resistant in nature, for military purposes, so that they can be safely protected.

POWERLOOM UPDATE

THE POWER LOOM CRISIS IN BHIWANDI, PROBLEMS & SOLUTIONS DR. B.BASU Textile Industry Consultant

[1]Introduction: Ever since the author has been in touch with this power loom industry for the last 37 years of his career, he finds that this largest power loom sector is always suffering due to one or another cause. Despite this, the number of power looms in Bhiwandi is gradually increasing, with an unofficial figure of 10.5 lakh. (The official figure is 6 lakh.) The Shuttle looms are approx. 10,000 (F2F) and the majority of them are Chinese flexible rapier looms. Slowly, the high-speed Flexible Rapier, Air Jet, Water Jet, and Sulzer looms are being introduced. It is found that those weavers who manufacture special value-added fabrics like furnishing cloths, decorative fabrics, technical textiles, and export quality suits and shirts are not in a bad situation. Their perspectives are different than those of a common weaver who is always whimpering, not knowing the solutions nor trying to resolve them. [2] Why do they feel so? Discussion: The common weavers, who are in the majority, face problems for the following reasons. 1. No innovative ideas, and unwillingness to pursue new product development. 2. A lack of a R&D mindset or culture. 3. There has been no effort to upgrade technology. 4. Failure to pay proper attention to loom maintenance: They do not have the conception of Man, Machine, Material, Method & Management. They concentrate on supply yarn and demand

discounts for every ailment. For them, every fabric fault that occurs is due to the supply of yarn, either warp or weft. Hence, the relationship between the raw material supplier and the weavers gets stained. 5. They will try to purchase low quality/substandard yarn and try to get the fabric dyed, which is not guaranteed, but for any fault after dyeing, they will Key Points • Number of power looms in bhiwandi is gradually increased • Common weavers, who are in majority, face problem for following several reasons - Lack of innovative ideas - Lack of research and development mindset - Non upgrading technology - Less attention on loom maintenance - Unable to produce a proper invoice and unfair practices in selling activities - Poor sales network - Yarn bank scheme is not running properly - Power consumption is another problem in bhiwandi - High labor charges, poor infrastructure and improper health services - Bad road conditions and poor Sanitization in the slum areas • Progress of bhiwandi • Mindsets of the power loom weavers is to be changed for their own benefits

put the blame on the yarn. 6. They procure yarns from more than one yarn supplier, but for any problems such as poor work or defective fabric formation, they put the blame on all the yarn suppliers. Unable to produce a proper invoice or proof, but deduct the amount paid to the yarn suppliers it becomes a tough situation for the customer service team to understand the reality, and the bitterness increases. 7. The conception of “Quality First” is missing among those common weavers who try to follow unfair practises in selling their clothes. 8. They do not attempt to train the weavers with the expectation that if they are trained, they will leave the factory and work somewhere with higher wages. However, some of them have taken advantage of ISDS (Integrated Skill Development Scheme). But it was not a successful scheme, as per the author. 9. Today, every industry requires a skilled workforce from the top to bottom. The authors have observed that the weavers put excess and unnecessary oils on looms, creating oil stains on the fabrics and wasting the machine oils. Skilled labour is not readily available, but it can be acquired with proper training. The MoT and TRA etc. must restart ISDS in a more sophisticated way, not like earlier which was a failure! A skilled workforce will improve quality, product efficiency, and reduce wastage. 10. They have a poor sales network and are dependent on traders and brokers who dominate the cloth sales price. They should form a cooperative or indi-

SEPTEMBER 2021

POWERLOOM UPDATE

vidual sales network.

them huge relief.

11. The majority of common power loom weavers do not approach TRAs or any service centres for fear of “consulting fees” or the belief that they “may not receive any suitable benefit.” But they must approach the service centres to get proper technical and commercial solutions from the service centres, which should be free. Today, the role of the TRAs is under question. That should be modernized.

15. For the best chance of survival, the wastes generated in their looms towards the bottoms of the pins and beam wastes can be recycled upwards to fetch higher returns. Today they sale it at a much lower price. Proper training can be offered by the service centres or TRAs

12. The Authors feel that the power loom service centres should be converted into Service Cum Training Centres under MSME or MoT so that young people can come from the rural areas, get training about power looms (operation, maintenance, beam gaiting and knotting, sales and marketing) and either start their own entrepreneurship in their native places or opt for jobs in the power looms (Auto or ordinary looms). During the training period, a stipend can be paid for motivation. Side by side, the owners would register their names to get the trained people for free of cost. The authors also believe that dormitory-style paid housing on a “no profit, no loss” basis can be arranged so that people from rural areas face no difficulties as newcomers. 13. The weavers must be motivated to fight their own battles in their own way, in the way that is best for them, without expecting any loan from the banks. All the technical and commercial guidance will be given by the TRAs and service centers, but do not expect any bank loans. However, they can have their own cooperative societies, community services, or financiers who can help them start up. 14. There was a scheme for a “Yarn Bank,” but it was not a successful idea as the yarn prices fluctuated almost every day. However, they can form groups and purchase in huge quantities and instantly directly from the yarn manufacturers, where they can avail a huge discount. Then they can distribute those who require similar deniers or counts among themselves (say, a group of 10 – 15 people).That will give

16. Power consumption is another problem in Bhiwandi apart from the power cut. The weavers can be made aware of how to reduce power consumption by proper loom maintenance, reducing the wattage of the tube lights, and by creating awareness of “Switch off the lights/ fans when not required”. 17. Labor charges are increasing year to year, and for that matter, there should be understandings between the owners and the workforce. The salaries of the jobbers and assistant jobbers are fixed depending on the number of looms, but the beam gaiters, wrappers, drawers, richer, oil men, fitters, and weavers are paid on piece rates. Salaries cannot be compromised because of inflation and motivation. 18. Today the small-time weavers (say 30 looms and below) have kept only one jobber-cum fitter-cum beam gaiter for all 24 hours. The piecing and drawings are done on a contractual basis (as and when required). The weavers get salaries as per the picks. The weavers run 4-6-8 looms to get higher wages, and that benefits the owners also. In auto looms and in medium-sized (say, 40 to 80) Ord Loom Sheds, an assistant jobber is kept at night. The rate of the weavers is also reduced, but they work because of the no availability of other jobs. Most of the loom owners still feel uncomfortable and express unhappiness that they cannot afford higher salaries. 19. Leaving the job by the weavers and miscellaneous staff is very common and creates a vacuum several times. It becomes more critical for auto or shuttle owners. If there were service centres or training institutions, the chances of the availability of skilled operators were always better. 20. Providing housing for migrant

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workers, which will solve huge problems in 80 percent of cases, will solve huge problems. 21. In Bhiwandi, there should be more textile parks for the selling of their products instantly. 22. There is, as such, no dye house in Bhiwandi, and the weavers need to spend a huge amount on transportation to send their cloth products outside for wet processing. 23. After Covid-19, the power looms started to gain momentum, but till Sept 21, hardly 60% of them were working. However, the auto looms and the quality producers are in good condition. Migrant workers are also returning from their native places. One new phenomenon has started that some states have started giving free rations and small time allowances to their people, and they are reluctant to come to Bhiwandi, where they face tough working conditions. 24. The poor infrastructure, bad road conditions, poor sanitization in the slum areas, improper health services are the big hurdles for the improvements in the Bhiwandi Power loom areas. [3] Conclusions: Bhiwandi is progressing, though in slow motion, despite all the constraints. This is the largest power sector in the world and it must be modernised through the introduction of new ideas. The mindset of the power loom weavers is to be improved for their own benefits. Let them realise that profitability increases with more technical know-how, diversification, and innovative ideas. Profits cannot be made by avoiding the truth. Newer generations, with greater acceptance power, are to be involved. The TRAs and the service centres are to be revamped for the true sense of service. Weaver training centres are to be started on a large scale, which will improve the skills of the weavers. There are lots of opportunities to improve this largest power loom sector with support from MoT, Service Centres, TRAs, etc.

HOME TEXTILE UPDATE

THE HOME TEXTILE TRENDS: CONSUMER FOCUS PROF. DR. KISLAYA CHOUDHARY

MS. VASU VASUDHA

Dept. of Textile Design, National Institute of Fashion Technology Key Points • The fashion and lifestyle industry primarily based on humans basic needs • Large population helps to increase rate of urbanization • The mega trends in consumer preferences for the home textile segment • Demand for natural material has been increase viroblock is suitable for all fibre types. • Covid-19 played a significant role in driving the trends towards creating and appreciating value. • The significance for textiles goes beyond their material.

Looking at an entire decade of Lifestyle and Fashion; radical changes have been registered in the past two years. The focus has shifted to people, the planet, and profit to ensure inclusiveness and sustainability (Fashion. org). The demand has grown significantly with a focus on hygiene and health. This article takes a closer look at the evolving trends in the Home Textiles sector from a consumer perspective. Urban consumers are keen on exploring traditional craftsmanship along with useful innovation. If we look at the global scenario, bedding and sheeting alone contribute to one-fifth of the consumers’ preferred purchase (Lifestyle monitor). The large population, increasing rate of urbanization, and improved quality of living are largely responsible for the growing demand for home tex-

Textile Designer, NIFT Mumbai

tiles like bedding, bed sheets, towels, carpets, quilts, blankets, and covers. The online platforms and customer reviews have further strengthened the home textile brands’ customer reach. The ease of understanding the performance aspects, size, and material details of home textiles makes them more likely to engage consumers and enhance their experiences during online purchase. Although the bedding segment accounts for the largest share of home textiles, the wall and floor home products have recorded a significant upsurge (Mordorintelligence.com). This article discusses the mega trends in consumer preferences for the home textiles segment. Natural Material

Image 1A

Any sudden global lifestyle change is an ideal time to witness a rather orchestrated change in consumption (Andreasen, 1984; Moschis, 2007). Comfort has become a major focus for consumers after the pandemic. The demand for natural materials has been on the rise and is expected to grow in the future. For example, had it not been for the pandemic, it may not have transpired to the masses that work attire might as well be comfortable. Increased demand for comfortable living as well, is one such example where the pandemic eased us gradually into being more open to new lifestyles. As the focus of trends and style has shifted, what sells has shifted too. Humankind practically went into nesting, so those selling nesting supplies have much to gain, at least for the time being. The need and recognition of natural materials has followed the new buying habits. By interviewing an Indian textile business owner dealing in natural materials, it was found that people could afford more of the organic natural materials when they were marked down. During the first phase of lockdowns, the buying capacity was rife and impulsive buying was also observed in a similar fashion. However, according to the brand, this pattern of consumption only lasted for the first phase of lockdown and it is too soon to predict whether or not the same buyers will return. The fashion and lifestyle industries have been primarily based on humans’ basic need to feel good, both physically and emotionally.

Image 1B

Consumption and changes in taste are not only important to an individual’s desire for aesthetics but also to their

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HOME TEXTILE UPDATE

emotional need for belonging and selfesteem. At certain occasions, it also reflects an individual’s mental health (Pavia & Mason, 2004). The global lockdown, cultural shift, long-term nesting, working from home, and curbed social gatherings, all as by-products of the pandemic, have significantly disrupted consumers’ fashion clothing and lifestyle consumption. All consumption is anchored to time and location (Sheth, 2020), especially for textile related consumption. What started as a radical school of thought has now become one with the trends, and every brand that wants to make a mark has started using keywords such as sustainability and natural materials somewhere in their marketing agenda. One of the largest trend forecasters, WGSN, outlined this in its Key Trends for 2021 & Beyond. Natural materials are no longer limited to just cotton, wool, and silk. According to WGSN, new bio materials will start to scale this year, while more established organics will see wider usage across design and interiors. Alongside the popular natural materials, to bring innovation and variety to the market, Mycelium will be a focus for materials innovation as products such as Mylo’s animal-free mycelium leather begin to be scaled by brands. Mycelium has strong potential for design and interiors, but has so far predominantly featured across packaging and concept designs. This year, it will spread its roots to more commercial applications. More market-established organic materials, such as hemp and jute, will also see wider use as consumers lean into natural surfaces and materials that have a story to tell. Wellness

Image 2B Natural fibres are increasingly in demand as home and fashion textiles due to their excellent absorbent nature, but because of the same properties, they are also good surfaces for microbial growth, particularly due to their moisture retention properties. Hence, it is imperative that a textile surface as regularly used as home textiles comes with antimicrobial finishes so they can prevent and reduce potential health risks. Therefore, in conjunction with a rising awareness of infectious diseases, the textile industry and scientists are developing hygienic fabrics through the addition of various antimicrobial and antiviral compounds (WWD.com). The pandemic has undoubtedly escalated research and innovation in the textile sector as consumers begin looking for a healthier and more hygienic lifestyle. These demands were met by global as well as domestic home textile production giants in partnership. A well-known up-market Indian brand, D’décor Home Fabrics, and HeiQ, a Swiss textile innovation company, came together in 2020 when HeiQ launched HeiQ Viroblock NPJ03 to significantly reduce viral and bacterial infectivity on treated surfaces. The Viroblock is suitable for all fibre types, from medical nonwovens to fabrics for clothing and home textiles and can last at least 30 gentle washes. As the pandemic takes hold in India in July 2020, Nikita Desai, Vice President-Strategy and Business Excellence, D’décor, writes to Newindianexpress.com: “What if the fabric you wear, or the fabric you sleep on, has the capability to combat viruses such as the coronavirus, influenza, and swine flu?”

Image 2A

Technology has been constantly terra-

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forming the textile landscape, allowing D’décor to bring flame retardant, water repellent, and stain-resistant and spill-proof fabrics to Indian consumers, without compromising on the promise of aesthetic beauty. And in the current environment, we find it incumbent on us to see that our fabrics provide our customers with as complete a solution for a safe home environment as possible. “ COVID-19 ended up not only introducing this category of textiles but also providing the necessary context. In an already increasingly health-conscious world, the pandemic was a trigger which in turn led to a shorter path of acceptance from consumers from the luxury segment to a widely soughtafter choice in the upper middle-class homes. Value

Image 3A COVID-19 also played a significant role in driving the trends towards creating and appreciating value. The consumer has become conscious of what they are purchasing and what values it offers. While value for money is undoubtedly the most important consideration, consumers also consider functional values,

HOME TEXTILE UPDATE longevity, emotional values, ease of use, maintenance, and overall aesthetic value.

Image 3B For example, brands are aiming towards offering washing machinefriendly products, products with less wear and tear. Storytelling and consumer engagement have become effective tools for communicating values to consumers. For example, how a product is made and who is making it becomes a point of discovery for consumers. Usually, textile products do not come with after-sales services, but this is another potential area to look at since a lot of technical and functional textile products may require after-sales or maintenance services. The service industry may look at the values they can offer with the use of textiles and lifestyle products to make the consumer experience memorable and useful. “The evergrowing conscious consumer group looks for value beyond material and utility. The significance of textiles goes beyond their material. The story behind the brand or a particular product

and its lifecycle is nearly as significant as the price point or trends to a group of consumers. “

lication/308916782_Consumer_Attitude_and_Purchase_Decision_towards_Textiles_and_Apparel_Products

Conclusion

6.https://www.proquest.com/openv iew/3b209bff322c6bd64e135a3e74 9c3b4b/1?cbl=51922&diss=y&pqorigsite=gscholar

Although this article discusses the key points of consumer focus, there are numerous aspects that need further analysis to define it product segmentwise. The pandemic has posed a common factor among all. The common factors experienced by people globally were much higher in comparison to the distinct circumstances. Therefore, people could relate to the common aspects globally. These common factors, such as the need for safety, radical reforms, community and belongingness, and self-healing and optimism, are the driving forces that will shape the consumer trends for the coming years. Consumers also look forward to prioritising their needs and focusing on products and experiences with integrated personalised values. Emotional balance has emerged as another focus for designing and communicating textile products to consumers. Overall, we can conclude by stating that the consumer is continuously evolving on various levels. Therefore, textile products need careful consideration from design conceptualization to final presentation. References: 1.https://www.fashionabc.org/key-market-trends-in-the-global-textile-industry/ 2.https://lifestylemonitor.cottoninc. com/reviving-consumer-demand-forhome-textiles/ 3.https://www.mordorintelligence.com/ industry-reports/textiles-home-decormarket 4 . h t t p s : / / r e p o s i t o r y. l i b . n c s u . e d u / handle/1840.16/1467?show=full 5.https://www.researchgate.net/pub-

7.https://wwd.com/fashion-news/textiles/antiviral-fabrics-become-marketstandard-1234685029/ 8.https://www.newindianexpress.com/ cities/hyderabad/2020/jul/30/and-nowanti-viral-fabrics-2176598.html 9.https://www.business-standard. com/article/companies/textilehouses-step-up-antiviral-apparellaunch-amid-spiking-covid-19-cases-120092200360_1.html 10. https://www.innovationintextiles.com/survey-shows-transparencyis-key-for-clothing-and-home-textilesbrands/ 11. https://journals.sagepub.com/ doi/full/10.1177/0887302X211014973 Image References: Image 1A: https://lissoy.fr/index.php Image 1B: https://acultivatedliving. com/wellness-design-5-reasons-toswitch-to-linen-for-a-healthy-home/ Image 2A: https://kuo-duo.com/WorksMycelium-Mask Image 2 B: https://www.cbi.eu/news/ covid-19-boosts-importance-wellnesstrend-hdht-sector Image 3 A: https://economictimes. indiatimes.com/markets/stocks/recos/buy-grasim-industries-targetprice-rs-1630-yes-securities/articleshow/84963519.cms Image 3 B: https://www.architecturaldigest.in/article/sarita-handa-launches-exclusive-furniture-line-e-store-heres-need-know/#s-cust0

SEPTEMBER 2021

TECHNICAL TEXTILE

PROTECTIVE TEXTILES: THE BEST CREATION OF TECHNICAL TEXTILE MD MAHEDI HASAN Content Writer and SEO Expert Protective textiles, also known as ProTech, are a kind of technical textile. These textile materials are used to make protective clothing. This kind of apparel is ideal for a person who faces various risks in his/her profession. This textile not only offers protection but also provides comfort for the wearer. In this article, I’ll discuss all the Protective textiles in detail.

1. Carbon Fiber: This kind of fabric is used to manufacture aviation and spacecraft, industrial fabrics, and marine textiles.

What is Protective Textile?

• What is protective textile

Protective textiles, or ProTech, are one of the most important sectors of technical textiles. This textile provides a variety of protection functions, including heat resistance, bullet-proofing, ballistic protection, chemical protection, and temperature protection, among others. This kind of fabric is mainly used for its functional properties rather than aesthetic properties. Protective textiles or fabrics are widely used in protective clothing, which is very important for a person who faces risk in his profession. This application has been used to safeguard against a variety of natural and man-made hazards. While protection is the main property of this fabric, it does not also ignore comfort. A number of protective clothing is manufactured from this technical textile. Protective textiles: raw materials Various raw materials are used in protective textiles. Depending on the type of clothing, different types of fabric are used. Here is a list of raw materials below:

2. Meta-Aramid Fiber: Industrial protective clothing, Hot gas filter bag, racing suit, all are manufactured from this fiber. Key Points • Protective textiles are derived from natural sources • Properties of protective textile • Various types of protective textile 3. Polypropylene Fiber: Marine ropes and wires, boat sail protection equipment, boat or ship construction are all made with this fiber. 4. Polybenzimidazole fiber: Used to make high-temperature protective clothing, gas filtration, etc. 5. Tencel Fiber: Tencel fibre is used in infiltration, a variety of medical textiles, and industrial fabrics in the oil industry. Properties of Protective Textiles Protective Textiles fabric comes with several exclusive features. And this textile is used based on its dedicated features and functionalities. Here are the features and functionalities of Protective fabric below: • Protech is a lightweight and excellently durable textile fabric. • This fabric comes with excellent Drapes as well as Handle features. • This fabric has a resistant capability to water and wind, and it also has a cold temperature. • It is also resistant to microorganisms,

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bacteria, and chemicals. • Bulletproof and ultraviolet resistant protective textiles are available. Types of protective textiles Textiles that provide protection have a wide range of uses. Protective fabrics are utilised in practically every work setting for a variety of reasons, including worker protection. Below, we’ll look at the most important application areas for protective textiles: Flame Retardant Textiles Flame retardant clothing is made of cotton or nylon and other fibres like Aramid. This kind of textile has chemical finishes to reduce the flaming rate. Flame Retardant apparel is mandatory for workers who work in a high-temperature environment. Chemical Resistance Textiles Chemical Resistance Textiles are protective clothing that is primarily used to avoid exposure to a variety of risks. Activated Carbon was once utilized in this clothing, but it is now replaced by three layers of clothes. Workers wear this style of clothing in the chemical industry to secure them from dangerous chemicals. Health-care Textiles Medical personnel usually have to work in contact with blood and other infectious fluids. Protective medical textile clothing is made to protect them from these liquids. These garments include respiratory membranes, masks, footwear, emergency room textiles, etc. Firefighter suits High temperatures are a well-known foe of fire-fighters since they lead to mishaps. This is why fire-fighters need a suit that protects them from thermal radiation. Coats, pants, underpants, helmets, boots, gloves, station wear

TECHNICAL TEXTILE outfits, and breathing apparatus are all included in a fire-fighter suit. For fire fighting efficacy, this suit made of 56 different fibres was tested.

Bulletproof clothing

combination.

It’s a kind of protective textile that helps absorb the impacts of explosions while minimising injuries from bullets fired. These vests have a layer of extremely strong fibres that grab and distort bullets by spreading their ball throughout a broad portion of the vest fibre. This sort of attire is worn by police, the military, and bomb disposal officers.

Ultraviolet Protective Clothing

One of the most common disorders induced by UV exposure is skin cancer. As a result, it is critical to take action against harmful radiation. UV protection clothing’s purpose is to protect the skin from the damaging effects of the sun, which is now commonly utilized.

Micro-organism protection These types of clothing are primarily designed to protect those who study micro-organisms. Microorganisms are the cause of many infectious diseases. Fibres have a high absorption capacity to remove fluids so that they do not harm the researchers in any way. Space shuttle clothing The space shuttle is a NASA-controlled reusable low-Earth orbital spaceship. Special suits are designed for astronauts in space and aboard space shuttles, taking into account issues such as heat, pressure changes, chemicals, micro matricides, balance, and so on. Kevlar, Space suits are made of Nylon, Dacron, Nomex, Teflon, and Carbon Fibre.

Ballistic Retardant Textiles

Radiation Resistance Textiles Radiation Resistance is a kind of Protective clothing that is used to prevent the body from being irradiated by radioactive substances. Professional employees at cancer treatment clinics and nuclear power plants frequently wear this.

Ballistic protection includes both his body and his eyes. Aramid, super-duper molecular weight polyethylene, and crystalline polymer-based fibres are the most often utilised materials for this kind of protective fabric. Hybrid fibre is increasingly being used in ballistic military equipment.

Final Thought Protective textiles are a type of technical textile that has a wide range of applications. New and innovative products are important in the protective textile sector. Functional as well as budget-friendly materials are both a potential and a requirement. Textiles designated as technical or industrial textiles now include protective garments as a major component.

Mechanical Protective Textiles The mechanical characteristics of the fibres provide personal protective function against various threats such as ballistics, sharp cuts, penetration, piece projections, knives, and slashing when the textile substance is interlaced. Elevated components such as glass fibre, HT polypropylene and steel are used in

In today’s environment, protective textiles are in higher demand, whether for environmental, chemicals, radioactive, or other protection.

SEPTEMBER 2021

DIGITAL PRINTING

DIGITAL TEXTILE PRINTING Dr.N.N. MAHAPATRA Business Head (Dyes) SHREE PUSHKAR CHEMICALS & FERTILISERS LTD. At present the textile industry produces the majority of its 34 billion square yards of printed textile fabric by screen printing. However as we move into the digital age developments in digital printing of paper are being adapted more and more for the textile market. Inkjet textile printing is growing while growth in analog textile printing remains stagnant. As digital print technologies improve offering faster production and larger cost-effective print runs, digital printing will grow to become the technology that provides the majority of the world’s printed textiles. Digital technology is the fastest growing method of printing textiles, according to a report in the latest issue of Textile Outlook International. Between 2000 and 2005 digitally printed textile output rose by 300% to 70m square metres. Although digital methods still account for less than 1% of the global market for printed textiles, their share is likely to expand to as much as 10% by the early part of the next decade. Screen printing still dominates the textile printing market with 80% of global output. However, this share is expected to fall as digital printing gains more of a foothold in the market. One reason for the expected growth in digital printing is that more textile manufacturers are able to provide “prepared for print” (PFP) fabrics to digital printers. But much of the increase will be due to improvements in digital printing equipment, such as printheads and ink dispersion techniques. Growth will also stem from advances in pigment-based inks. The inkjet textile printing technology has been rapidly getting accepted in the past few years. The history of applying inkjet to textile printing is rather long, as an alternative convenient method to conventional printing technology. It was expected to be suitable for quick delivery, short-run production and photographic

print with multi-level tone reproduction, which is difficult to achieve with existing analog technology. Some advanced users have already used inkjet for years to manufacture a wide variety of products, mainly for short-run production or sample-making. Recently, however, improved reliability of inkjet printers, along with the introduction of digital technology in design process has made this technology a realistic option to be utilized for massproduction. Market expectation for more productive inkjet textile printer has also contributed to this new trend. Digital Textile Printing in nature is quite separate from traditional Textile Printing, that is the reason why digital textile printing is often termed as “the next generation printing”. Novel techniques in textile printing create new opportunities in business. As technology advanced in the printing process, color inkjet printers became a vital part in the printing process of the fabric market as well. Utilizing the advantages of the digital printing technology, this is a process of printing on textiles and garments, through specialized or modified inkjet technology. It is done by using an inkjet printer and using fabric sheets with a removable paper backing. A transport mechanism for the fabric, and special textile inks are applied to textiles directly and are absorbed by the fibres. Digital textile printing is an excellent reflection or original artworks with a right blend of classic and elegant view. Also known as direct to garment printing, the process prints designs on fabrics from the computer without any other sources like designing on paper and printing. It enables for changes in color and design easily, and quickly prior to printing. This technology offers faster production technology, cost effective print runs, and provides majority of the worlds printed textiles. This process consumes less water, and dyes, thereby proving to be environmen-

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tally friendly. Family photos too can be used for digital printing on the fabric of ones own choice. Consumers of today are more demanding with specific choices relating to style, design, and color combinations. This business enables quick turn-around, economic and flexible, efficient set-up and speed. Main advantage of this process is color applications through latest printers, and software applications. Recent concepts of shimmering, shadow, reflection, blurring, layering, and superimposing is also possible through digital fabric printing. The art of digital printing has influenced both the style and process of textile printing. Digital textile printing has realigned conventional textile printing processes with innovation, and technological advancement. The dyes used for digital textile printing are different from the dyes used in traditional printing. The most popular dyes for digital printing are acid dye, reactive dye and disperse dye. These dyes can be used for all commercial applications, and have properties like bright colors, low to medium salt content and high color fastness. Various dyes are used depending on the fabric for digital printing, like acid inks are used on silk and nylon; disperse inks on polyesters and reactive inks are used on all cellulose based fabrics such as cotton, linen and rayon. Moreover, these dyes are compatible with low cost ink systems. Colour Pigment Dispersion are premium quality aqueous suspensions of organic pigments in water. They impart bright and clean colors and a very fine particle size distribution enhances performance. They give high performances in thermal and piezo inkjet application. Essential Features • A very stable dispersion. • Perfectly applicable for both indoor and

DIGITAL PRINTING outdoor ink application. • After dispersion into inkjet inks, the images on the paper show excellent light fastness and optical density over wide range of paper quality. • Dispersion is perfectly compatible with most co-solvents, surfactants etc. That have popular usage in inkjet formulations. Black Pigment Dispersion, PD-30, is a premium quality tailor-made dispersion. It is made up of a very high grade carbon black in water. It has been kept in mind keeping in mind the high end applications like high performance thermal and piezo ink jet application. DuPont ,USA has combined over 70 years of innovation and expertise in textile fibres with its extensive knowledge of ink jet inks to develop an innovative family of inks for digital textile printing. DuPont™ Artistri® inks are available in both pigment and dye-based formulations that combine DuPont proprietary pigment dispersion, polymer and ink formulation technology. Because they are formulated with the same dyes and pigments used in conventional textile printing, Artistri® inks offer superior results for digital textile printing – brilliant colors, excellent fastness properties, and robust print reliability. DuPont has leveraged a long history in textiles together with its core competency in colour and ink technologies to provide digital textile inks that are robust and reliable. Aqueous-based Artistri® inks, printable on a full range of fabrics, offer brilliant colors, sharp image quality and reliable jetting performance. DyStar offers Jettex D disperse dye inks for digital textile printing. Jettex D inks set new standards in direct printing: unlike sublimation transfer inks, they ensure optimum depth of shade and brilliancy, sharpness, high color fastness and good fixation. The textile digital printing inks are particularly suitable for digital printing of flags, banners, advertising materials and ladies’ wear. Good light fastness is obtained on flame-retardant fabrics without any reduction in flame retardancy. Huntsman has recently launched 11 new inkjet inks under its Terasil DI-HL brand. These have sufficiently high light-

fastness to meet standards set by automotive manufacturers for direct inkjet printing on to polyester. The inks are also suitable for applications such as home furnishings, outdoor fabrics and apparel. Even silk can be printed using inkjet systems, and such techniques are being utilised to print silk for the Italian and other European high fashion sectors. DyStar is marketing inkjet inks for silk based on its Procion and Levafix reactive dyes. Huntsman has extended its Novacron (formerly Cibacron) range of dyes for inkjet inks. The company claims that these achieve much greater colour intensity than inks based on conventional dyes. By employing dyes of higher colour strength, printers are able to use lower concentrations of dye to achieve the same depth of colour. This, in turn, results in technical advantages during the printing operation. Pigment-based inks Technological improvements are enabling manufacturers to use pigments rather than dyes when making inks for printing textiles using digital technology. Pigments are intrinsically more light-fast and wash-fast than dyes, and are often less expensive. Unfortunately, pigmented inks tend to flow less well than dye-based inks. This is important when delivering ink through an inkjet printhead. Fortunately, advances in pigment dispersion techniques and printheads have mitigated this problem. Furthermore, technological advances in digital printing have led to improvements in the way that pigment-based inks adhere to the surface of the fabric. Pigment particles are coated with advanced surfactants in order to improve dispersion stability. And the same technology is used to help the inks adhere properly to the fabric. Companies with long-established expertise in pigments - such as Ciba, BASF, DuPont and Clariant - have become technological leaders in the development of pigment-based inkjet inks for textiles. Pigments have a number of advantages over dyes in inkjet printing, and these benefits have contributed to the growth

in demand for pigment-based inks. For example, pigment-based inks can be printed on to a broad variety of fibres and fabrics, whereas dye-based inks are restricted to specific types of fibres and fabrics. Also, pigment-based inks are more robust than dye-based inks. Furthermore, pigment-based inks do not need to go through a fixation process using steam to ensure that the ink adheres to the fabric. This makes pigment-based printing more economical in terms of running costs. Moreover, textiles which have been coloured with pigment-based inks have higher levels of weather fastness and light fastness than those coloured with dye-based inks. Consequently, they are particularly suitable for large fabrics which are printed for outdoor use. Dye-based inks suffer from a number of disadvantages compared with pigmentbased inks. For example, they often contain impurities which can disrupt the sensitive mechanisms of printheads. In this regard, dye-based inks sometimes need to be purified, which can increase operating costs. Unlike dye-based inks, pigmented inks do not require a solvent to dissolve the colorant. Such solvents are often based on volatile organic compounds, which means that dye-based inks tend to be less environmentally friendly than pigmented inks. Pigment-based inks also offer textile printers the opportunity to employ ultraviolet curing technology during the drying stage. Using this technology, the ink dries almost instantaneously and the fabric can be handled and further processed immediately. Conventional printing processes use heat to dry the ink, which is much slower and less convenient. At present, only around 5% of textile printing employs ultra-violet curing. However this share is expected to exceed 10% within the next five years, according to Textiles Intelligence. BASF is in the process of upgrading its range of pigment-based inkjet inks. These products are sold under the company’s Helizarin label, which is also used for

SEPTEMBER 2021

DIGITAL PRINTING

pigment-based concentrates for screen printing. Helizarin inks contain multi-functional polymeric dispersing agents. These are said to produce prints which are comparable with results obtained using screen printing. Also, separate binders do not need to be used with Helizarin inks because the binders are already built in. The company claims that the elimination of a separate binder gives printed fabrics a soft handle, high levels of fastness, and good colour strength and brilliance. Helizarin inks contain pigments in the form of a low viscosity aqueous dispersion which is ideal for inkjet printing. With the aid of a proprietary pre-treatment process, Helizarin inks can be used on a wide variety of fabrics - including cotton, polyamide and polyester blends. The valve-jet process Another important development is the use of the valve-jet process to apply the ink to the fibres. This helps to prevent

problems encountered in inkjet printing when loose strands of fibres interfere with the flow of ink through the nozzles. Jets in the printhead are controlled by valves which open and shut independently. Streams of ink droplets are ejected at high velocity and the pressure from the valve is sufficient to ensure that inks penetrate deep into the surface of the fabric. Austria-based printing machinery manufacturer J Zimmer Maschinenbau has recently launched two new versions of its ChromoJet digital valve-jet textile printer, namely the ChromoJet 400 and the ChromoJet 1200. These machines are able to print spot colours, process colours and half-tones. Process colour technology prints four colours - cyan, magenta, yellow and key (black) - in the form of small dots or halftones. The colours may overlap, and are able to give a full range of visual effects. The technique is widely used to produce coloured illustrations in magazines and newspapers.

The ChromoJet 400 has valve-jets which can open and close up to 400 times per second, and can print up to 48 colours with a resolution of 1 million pixels per square metre. The machine can be used to print on carpets, rugs, furs and blankets. The ChromoJet 1200 has valve-jets which are capable of being opened up to 1,200 times per second. It prints to a resolution of 8m pixels per square metre and it can be used to print on towelling, upholstery, automotive textiles, corduroy and mats. Digital textile printing machines require the use of a different type of ink. ... Because of these special characteristics, digital inks are more expensive than inks for conventional printing and therefore increase the costs of digital textile printing. What is the cost of digital printing on fabric?

Type

Min Price

Max Price

Cotton

Rs.70/Meter

Rs.280/Meter

Georgette

Rs.100/Meter

Rs.120/Meter

Polyester

Rs.70/Meter

Rs.250/Meter

Satin

Rs.110/Meter

Rs.132/Meter

RETAIL UPDATE

5 D2C RETAIL TRENDS SHAPING CONSUMER-BRAND RELATIONSHIP MR. RAGHUNANDAN SARAF CEO & Founder, Saraf Furniture

2020 was a climacteric year, the Covid-19 pandemic brought industries everywhere to a grinding halt and changed the way the world lives and does business. The retail industry was impacted very hard by COVID, where sales have drastically dropped. The bulk of whole-sellers and indirect middlemen had been eliminated from the game due to the pandemic, which somehow unintentionally helped D2C (Direct-To-Consumer) E-Commerce. D2C brands are the ones that came out on top in retail marketing. The pandemic provided numerous opportunities for D2C brands to directly reach out to customers without the need for physical contact (as opposed to the SEPTEMBER 2021

traditional retailing process of selling to vendors, retailers, and resellers).That’s what business-to-business (B2B) usually does. In comparison to this method of retail, D2C is very convenient. D2C brands sell directly to customers without any middlemen. These brands work independently and do not depend on stores or any indirect middlemen to deliver their products directly to their customers. According to Good Rebels, “India’s digital transformation has taken off in a big way over the last several years. As of 2020, there are over 800 D2C start-ups in India with more than 100 million online shoppers. D2C brands are

RETAIL UPDATE radically changing consumer preferences and expectations and they are using that infrastructure to grow fast and connect directly to their customers. The growth rate in 2021 is predicted to be a further 19.2%. The Direct-to-Consumer Purchase Index states that in the next 5years, around 80% of consumers will end up purchasing at least once from D2C brands.”

before they make a purchase. It is the ideal marketing medium for the D2C industry. Brands can use videos to evoke an emotional response and engage customers online. In the personal care brand, for example, we can see mCaffeine (which was launched in 2016).

mCaffeine has sold more than 2.8 million products in just four years since its launch by investing more in digital Any relation between two ads, which has enhanced reKey Points different parties is created turn on expenditure along through communication. • Covid impact on B2B with higher sales as well. Even in the retail industry, • D2C brands are come up top in retail marketing 4. Shaping Up The Costs communication is the key • D2C helps to sell products direct to the customer And Prices to building an indirect relaMany D2C businesses can tionship between the manu- • No middlemen involved charge their buyers lower facturer and the customer. • Co-ordination and correlation with consumer prices as compared to traAs we already know, D2C • Advertisements are useful for brand stories and promotion ditional retail businesses. manufacturers have direct • Costs and prices are being restructured As there are no middlemen, relationships with their many D2C brands save up customers, unlike the old • Navigating Omnichannel waves a lot of margins which can traditional retail method be used by them to provide where there is no direct communication between the some attractive discounts which attract a large number manufacturer and the buyer. of customers to their products. Customers love to be directly in touch with the manufacWhen companies have control over what they sell, then turing brand. The engagement of the customers allows they also have the power to create unique offers and comthe brand to grow with word of mouth and generates trust bos that help to increase the profit margins and stock amongst the community members, which helps increase clearance. the customer base. 5. Surfing the Omnichannel waves 2. Say No To “Middle-Men” A huge benefit of the D2C e-commerce strategy is that In the (D2C) business model, the seller is the one who manufacturers get complete control of all their activities, directly sells and delivers the product to the consumer, from packaging to marketing. without the interference of a middleman. They do not follow the traditional retail process as D2C Brands are all Unlike traditional marketing, many brands have opted for different channels to connect with their consumers. online business modules. 1. Correlation with Customers

The D2C brands don’t have to rely on conventional stores, shops, or any other middlemen to deliver their products to the buyers, which allow D2C companies to sell their products at lower costs than traditional consumer brands and to maintain end-to-end control over the making, marketing and distribution of products. 3. Revealing Brand Stories through Advertisement Offline sales have been reduced rigorously, Due to the pandemic where online sales skyrocketed; brands saw the potential of online marketing. Many D2C brands started investing more in digital advertising, which improved return on expenditure and higher sales as well.

Customers can use any type of medium, such as social media: Facebook, Instagram, Whatsapp where you can find different D2C brands pages and directly contact the manufacturer for any queries regarding the product or the company. Brands also get feedback, which helps them to improve their services. Many more social media platforms have also created a path for selling their craft and work easily. D2C nowadays has websites where they can easily connect with consumers. Moving forward, it is evident that D2C is going to become big. Moreover, a contactless world (which has become a norm) has further given the D2C space an impetus.

Video is the number one way consumers discover a brand

SEPTEMBER 2021

STUDENT UPDATE

6 COST-EFFICIENT TIPS FOR FASHION AND TEXTILE DESIGN STUDENTS ON A BUDGET MR. MICHAEL DEHOYOS Fashion design and textile students understand better than anyone just how costly high-quality textiles can be. While design school can be an amazing experience, it’s certainly not cheap. A lot of design tools and fabrics are expensive, yet most design schools require students to stick to a limited budget. Although excellent design tools are a worthy investment, it’s a good idea for students to try to save money on materials. Here are some tips and tricks that design students can use to submit a spectacular yet cost-effective fashion design project.

rics and other materials you could use for your design while you’re there.

ture toiles, you can save a lot of money over time.

Reuse Fabrics for Projects

Reuse Haberdashery

The costs can really pile up for fabricintensive projects. A good tip is to reuse fabrics as much as you can. When possible, reuse fabrics from previous projects for new ones. You can also repurpose fabric from old clothing, curtains, bed vvsheets, blankets, comforters, and other linen for your new designs. “With so much materials ending up in landfills thanks to fast fashion, upcycling and reusing textiles is more crucial than ever,” explains Helen Turner, a writer at 1 Day 2 Write and Write my X. “Fashion design students can save money and design more sustainably by reusing fabrics.”

It is a wise move as a design student to reuse haberdashery as well. While it may not seem like much at first, the cost of buying new buttons, zips, and closures consistently can add up in the long run. If you don’t want to reuse haberdashery for your final garment, at least reuse them for your toile. “Design students should get in the habit of collecting buttons, zippers, lace, elastic cuffs, and waist bands before disposing of any old clothing,” advises Jean Arsenault, a fashion blogger at Brit student and Next Coursework. “You never know when you might need them.”

Key Points

• Utilise old fabrics for every project as well for toiling

Using new materials to sample your design ideas is wasteful and unnecessary. A more sustainable alternative is to create samples out of materials lying around your home. In addition to using fabric from household items, you can get creative with tools as well, such as using a pizza cutter as a rotary cutter.

Search Thrift Stores

Reuse Fabrics for Toiling

Conclusion

In addition to shopping for materials at local fabric shops, explore local thrift stores as well. It is not a bad idea to buy supplies second-hand to save a bit of money that can go towards fabrics. You can easily find glue guns, pencils, sharpies, coloured paper, and highquality needles at most thrift stores. If you are lucky, you might even come across a second-hand machine. As a design student, you can find a lot of hidden gems in thrift stores. On top of browsing clothes for inspiration, you should always keep a look out for fab-

Using old fabrics for toiling is a costefficient way to realize and test your vision before the final garment. An excellent fabric to reuse is calico because it can easily be deconstructed and reused for future toiles. If your final garment is made of cotton, you can reuse old shirts or bedsheets for your toile. Curtains are wonderful sources of fabric. Reuse old voile curtains to make toile organza or gauze curtains into toile chiffon. Too often, design students create a toile and never touch it again. By taking old toiles apart and using the fabric for fu-

As a design student, it is good practice to rely on your skills rather than expensive materials for your projects. A well-tailored garment made of less expensive fabrics demonstrates your talent and skills as a designer. Some of the most beautiful designs come out of cheap fabrics. But with some creativity, high-quality textiles don’t have to break the bank. By following these practical budget-friendly tips, students can focus more on designing and worry less about cost.

Buy Materials in Bulk Buying fabrics in bulk can save you a lot of money as a design student. Search small factories and warehouses for textiles in bulk instead of wholesale stores. Many local fabric shops offer entire rolls of fabric at a discounted price. It is always a good idea to collaborate with classmates when purchasing supplies. Purchasing an entire roll of expensive fabric such as silk as a group is significantly less expensive than buying the same fabric individually.

• Budget friendly tips • Get material in bulk • Search some thrift stories

SEPTEMBER 2021

Use Household Materials for Samples

COMPANY UPDATE

ALWAYS ONE STEP AHEAD OF THE STATE OF THE ART BRÜCKNER Textile Technologies GmbH & Co. KG

One hundred and seventeen years ago, the WEIDMANN weaving mill was founded in the tranquil Filstal valley in the district of Göppingen near Stuttgart. Today, WEIDMANN GmbH in Süßen is known worldwide as a specialist for the finishing of fiber and down-proof articles and woven industrial fabrics. WEIDMANN’s customers particularly appreciate the company’s reliability and flexibility with regard to their individual requirements, and consistently high quality of its products. The Swabian textile manufacturer finishes premium fabrics, mainly for the bedding industry, using the latest technology and in an environmentally conscious manner. The complex production and finishing processes for high-quality fabrics require a reliable and efficient machine technology. With this in mind, WEIDMANN has always relied on the proven stenter technology from BRÜCKNER. For many decades, the German textile machinery manufacturer has been a world leader in the construction of production lines for the finishing of classical textiles, woven industrial fabrics, nonwovens, glass fabrics and floor coverings. In addition to stenters, the company’s production program also includes coating lines, relaxation dryers, sanfor lines, continuous dyeing lines as well as ovens for the bonding of nonwovens and other special lines. All machines are produced 100% in-house in Germany.

Both companies continuously invest in new and innovative technology in order to be successful and competitive today and in the future. Only recently, a completely newly developed BRÜCKNER stenter was installed in the ultra-modern plant at WEIDMANN. During the intensive project engineering phase, it soon became clear which features were of special importance for their daily production requirements: • uniform moisture distribution in the machine entry and during pickup of the specialised chemicals in the finishing padder before the thermoprocess. • weft-straight fabric flow with minimised residual distortion • Very easy access for maintenance and cleaning on a daily basis. • sensor technology and automation of setting parameters for energy optimization. • heat-recovery with hot water gen-

General view of the new line at WEIDMANN

eration for the dye house. • The line must be fully Industry 4.0 capable. The new line is equipped with two padders, a weft straightener and 6 drying compartments. The two padders arranged one behind the other with automatic squeezing pressure adjustment and special roller covering allow an absolutely uniform liquor application and produce a pleasantly soft fabric handle. A differential moisture measurement by microwave sensors continuously checks the fabric moisture and thus the pick-up during running production, so that the squeezing pressure can be adjusted automatically if necessary. The straightening unit in special design in front of the stenter entry ensures the correct and straight fabric flow. Possible bow or skew distortions are reduced to a minimum by an intelligent drive system. The newly developed stenter dryer is specially designed for textiles which produce a large amount of lint during the drying process. The lint is collected on horizontally arranged double lint screens, which can easily be cleaned during ongoing production. The interior of the dryer can also be cleaned very easily and quickly by means of a suction probe and it is easily accessible for cleaning and maintenance work on the nozzles, width adjustment and chain rails. Energysaving motors of the high-

SEPTEMBER 2021

COMPANY UPDATE

est efficiency have been used for the dryer. The air circulation fans and motors can be easily removed from the outside of the dryer as one unit for maintenance work. The newly developed horizontal fabric transport chain is characterised by its high robustness and easy maintenance or lubrication with high temperature grease. Due to the large chain rolls, very long lubrication intervals are possible even at high production speeds. Of course, the new BRÜCKNER line is also Industry 4.0 capable. Via OPC-UA, the stenter is directly connected to WEIDMANN’S ERP system. All production and quality data are recorded per batch, hour, day, week and year. Electricity and gas consumption are accurately measured and logged. The current machine status can also be monitored from an external device, such as a Smartphone or tablet. Maintenance and servicing is supported by digital and interactive maintenance programmes. To enhance the service of the machine, the customer can use the newly developed feature of a visual link between the machine and BRÜCKNER technicians. This can be used as an addition to the standard teleservice function. This enables BRÜCKNER to provide support and to eliminate malfunctions remotely much faster and more directly targeted. Further-

View of the stenter dryer

more, the simulation software ExPertex, which is newly developed by BRÜCKNER, is installed on the new line at WEIDMANN. On the basis of fabric type and process parameters, this tool gives the line operator valuable hints as to which settings can make the current finishing process even more energy efficient and productive. The software maps the technical processes on the line and helps the line operator to determine the optimum machine recipe and settings for the respective process.

quality standards. The direct communication with Sales, Service and Design made it easy for us to implement our many requests for optimization.

Mrs. Henrike Weidmann, together with her husband, Michael Rapp, are the third generation to run the family business. They are positive about the future. Mrs. Weidmann says “The Brückner company, like us, has very high Henrike Weidmann

At Brückner, as always, we found reliability and the best support. Qualities that we, as a family-run company, have also anchored in our company philosophy. Another criteria in our purchase decision was that the company manufactures in Germany. This increases confidence in the quality and helps to maintain our textile know-how “Made in Germany”.

Stenter entry

SEPTEMBER 2021

COMPANY UPDATE

SUSTAINABLE AND INTELLIGENT: THE TC 19i SETS THE BENCHMARK FOR ENERGY-EFFICIENT CARDING Trützschler GmbH & Co. KG

Global energy consumption reached a record high in 2019, following a 40-year trend of rapidly increasing energy demand that was only halted by the coronavirus pandemic. 1stIt’s estimated that more than 80 percent of this energy is still generated from fossil fuels that produce CO2 emissions and contribute to climate change. 2ndRenewable energy offers a solution to this problem, but saving energy whenever possible is an even more effective approach. That’s why Trützschler has developed the intelligent card TC 19i, which sets a new benchmark for energy-efficient carding.

and cotton waste mix. The compared energy values included electric power consumption and energy required for suction and compressed air and were measured in both cards at the same production of 180 kg/h. A 10% reduction in energy per kilogram of sliver produced, as proven here by TC 19i, can have a significant impact on a spinning mill’s profitability; annual savings worth a five-digit sum are frequently possible, depending on factors such as the output of the mill.

Only the intelligent Trützschler card TC 19i features the unique T-GO gap optimizer, which continuously and automatically monitors and adjusts the carding gap to an ideal position during production. By now, more than 2000 intelligent cards sold worldwide prove quality and production leaps in the double-digit percentage range daily, thereby reducing energy demand per kilogram produced. 3rd innovative drive-and air technology further reduces energy consumption of the TC 19i. In this way, the TC 19i saves energy to help protect the planet – and also boosts profitability for yarn production. The most energy-intensive elements in a carding machine are the drive, the dust suction process and the compressed air system. Permanent suction is needed to remove dust and cotton waste in key places. In contrast to Trützschler cards, many cards on the market also use compressed air for suction hoods in the pre-carding and post-carding areas, for example. Smart optimization of these areas has made the intelligent card TC 19i a benchmark for energy efficiency in carding because it uses less electricity, lower suction pressure and less compressed air than other machines, while providing the highest production rates currently available on the market. In a head-to-head comparison between the TC 19i and a high-performance card from a competitor, the TC 19i consumed at least 10% less energy per kilogram of material produced when manufacturing rotor yarn from a cotton

Sets the benchmark for energy-efficient carding: the intelligent 19i

The customer trial also showed TC 19i’s excellent reliability at the customer’s usual production rate of 180 kg/h, and even demonstrated stable performance at 300 kg/h in the same application. Because the TC 19i with T-GO gap optimizer realises maximum production rates at no compromise in quality, manufacturers can reduce their energy demand and investment costs drastically: Fewer machines are needed to achieve the desired output, and energy consumption per unit of production is reduced. Energy-efficient air technology Next to increased productivity, air technology plays a pivotal role in the energy balance of the TC 19i. Christian Freitag, Head of Air Technology at Trützschler, explains SEPTEMBER 2021

COMPANY UPDATE

how he optimised the TC 19i in this area: “First, we reduced the need for compressed air wherever possible,” he says. “And second, we reduced suction pressure and air

ogy compared to the latest high-performance competitor model. “These achievements are fantastic – but we didn’t stop there,” says Ralf Helbig, R&D Engineer for Air Technology at Trützschler. “We have also made it possible to further reduce energy demand in polyester applications, which are increasingly important to our customers. In a polyester configuration, the TC 19i can reduce the necessary pressure for waste suction by a further 14% because of improvements to elements in the pre-carding and post-carding areas, and the removal of suction hoods. The suction is still just as reliable – but it needs much less energy.” Good for the environment and for the balance sheet With its unique gap optimizer T-GO, its state-of-the-art drives and optimised air technology, the intelligent card TC 19i is leading the market for energy-efficient carding. No other card can match its stable performance at such high levels of productivity, or its consistent quality and energy efficiency. As a result, the TC 19i makes a valuable contribution to global sustainability – and makes mills even more profitable too.

requirements for suction. All of our air collectors, for example, are carefully developed to eliminate potential resistance and facilitate an ideal flow.” This improvement was made possible by a long and sometimes challenging innovation process involving mathematical models of air flows, as well as flow simulations and prototypes. Trützschler’s experts have developed a card that operates with a suction pressure of just -740 Pa and with an air requirement of only 4200 m3/h. This translates into 40% less energy demand for air technol-

Numerous trials and simulations are needed for air flow modeling.

Ralf Helbig, R & D Engineer for Air Technology (left) and Christian Freitag, Head of Air Technology at Trützschler (right).

SEPTEMBER 2021

COMPANY UPDATE

HUNTSMAN WINS GDMA’S COVETED TOP EXPORTER OF THE YEAR AWARD Huntsman Corporation

Baroda, India, September 22, 2021: Huntsman Textile Effects, the leading global provider of high-quality dyes, chemicals, and digital inks for textile related industries, has been conferred the ‘Top Exporter of the Year’ award by the Gujarat Dyestuffs Manufacturers Association (GDMA). The award, which recognizes excellence in direct exports of dyes and dye intermediaries from 2018 to 2019, was presented by Shri Ranjeeth Kumar, IAS, Commissioner, Ministry of Small and Medium Enterprises, Government of Gujarat at a ceremony in Ahmedabad recently, amid strict Covid-19 protocols. “We are very pleased to accept this award and recognition from the apex body GDMA. It is a testimony to Huntsman’s contribution towards India and Gujarat’s export earnings and commitment to playing an important role in the economic prosperity of the sector and the region where we operate, “ said KavishwarKalambe, Site Director-Baroda, Huntsman Textile Effects. Huntsman operates a state-of-the-art global dyes and chemicals manufacturing unit in a designated industrial zone of Padra in Baroda, Gujarat. The facility is spread across 62 acres and offers direct and indirect employment to over 800people. The site is currently involved in a community outreach project with three surrounding villages, focusing on Education, Health, Water and Sanitation, and Animal Husbandry under

CSR Initiatives. The GDMA is the apex body of all dyes and dye intermediate manufacturers in Gujarat, established in 1962. It represents 80% of the dyestuff manufacturers in Gujarat, contributing approximately 60% of the total exports of the country. These units have a combined turnover of about Rs. 25,000 crore. The dyestuff industries of Gujarat generate more than one lakh direct jobs and 1.5 lakh indirect jobs. The Dyestuff Industry generates approximately Rs. 5500 Cr. GST & around Rs. 700 Cr. of Income Tax. About Huntsman Textile Effects: Huntsman Textile Effects is the leading global provider of high quality dyes, chemicals and digital inks to the textile related industries. With operations in more than 90 countries and six primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico, and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical services wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as durable water repellants, color fastness, sun protection or state-of-the-dyes which reduce water and energy consumption. For more information about Huntsman Textile Effects, please visit: www.huntsman.com/ textile_effects

SEPTEMBER 2021

MARKET REPORT

RAPID INDUSTRIALIZATION TO BOOST CARBON FIBRE TEXTILE MARKET GROWTH BY 2021-2031 Overview of the Global Carbon Fibre Textile Market

them to get a firm hold in the market. For an example,

The demand in the global carbon fibre textile market is rising due to the high demand for carbon fibre based components in various industries. Moreover, the properties of carbon fibre textile include high stiffness, high tensile strength, and high chemical resistance, which have increased its application in several industries. Low weight and a few other properties have also fueled demand in the global carbon fibre textile market.

• Mitsubishi Corp. completed its acquisition of ELG Carbon Fibre (ECF) and acquired a 25% share in the company. With this acquisition, MC will support marketing and sales of ECF recycled carbon fibre products. Moreover, it will also support the expansion of ECF’s recycling operations. ECF can now rely on MC to enhance their global business development and proper supply of reprocessed carbon fibre.

The growing application of carbon fibre textile has increased in the aerospace and defence, wind energy, and automotive sectors. Moreover, high demand for lightweight and strong and sturdy alternative materials to be used in these industries is also expected to boost demand in the global carbon fibre textile market. Related to the above-mentioned factors, various other parameters are also analysed in the global carbon fibre textile market report. It includes the vendor landscape focusing on the key strategies used by the leading players, segmentation, regional growth, and ongoing trends in the market. With such a diverse set of data, market participants will be able to make more informed decisions and expand their operations in the coming years.

• Ahlstrom-Munksjö glass discovered a carbon fibre-based unidirectional fabric, which runs only in one direction. This new fabric helps with laminating up to 165 layers or more in a single shot. Previously infusing carbon fibre unidirectional fabric covered only up to 120 layers. The company developed this due to the changing size and thickness of wind turbine blades. Other players contributing to the growth of the global carbon fibre textile market include Vectorply, Sigmatex, Seartex, SGL, and Chomarat. The Global Carbon Fibre Textile Market: Trends and Opportunities

Notable Developments in the Global Carbon Fibre Textile Market Leading players in the global carbon fibre textile market are making significant efforts, such as investing in research and development and development of new products, that will help

The global carbon fibre textile market has seen a significant increase in demand for carbon fibre textiles used to manufacture structural composite

SEPTEMBER 2021

parts used in aircraft. Various countries across the globe are investing in aerospace and defence to strengthen their air force, which increases the chances of growth in the global carbon fibre textile market. Furthermore, rising demand for fuel-efficient vehicles and increased use of carbon fibres in the wind energy industry are expected to drive growth in this market. But the players need to take care of the growing cost of carbon fibre and insufficient production capability, as these factors might restrain growth in the global carbon fibre textile market. Manufacturers need to overcome these restraints in order to meet the growing demand for carbon in 3D printing and other areas. North America holds a dominant share of the global carbon fibre textile market Geographically, the regions covered by the global carbon fibre textile market include Latin America, North America, Europe, the Middle East, Africa, and Asia Pacific. Of these regions, North America is expected to lead the global market over the forecast tenure. This dominance is due to the presence of leading aircraft manufacturers and defence companies present in the market. Asia Pacific is also expected to hold a large number of shares in the global carbon fibre market due to increased economic development and rapid industrialization. To know more about this research report, please visit our latest research report on: https://www.transparencymarketresearch.com/carbon-fiber-textile-market.html

MARKET REPORT

FINANCIAL ANALYSIS OF TOP LISTED TEXTILE COMPANIES IN FY21 AND FY22 Textile Value Chain Editorial team Welspun India was the leading textile company in FY21 with total annual sales of Rs. 5,956 Cr. Vardhman Textile and Arvind Limited had annual turnovers of Rs. 5788 Cr. and Rs. 4529 Cr., respectively. Respectively, Trident’s total sales in FY21 were Rs. 4519 Cr. KPR Mill’s annual sales were worth Rs. 2953 Cr. Indo Count and RSWM sold textiles worth Rs. 2552 Cr. and Rs. 2326 Cr. The annual turnover of Filatex India in financial year 2021 was worth Rs. 2227 Cr. Nahar Spinning and Indo Rama Synthetics’ total sales were Rs. 2112 Cr. and Rs. 2022 Cr. In the year 2021.

7000 6000 5000 4000 3000 2000 1000 0

A nnual Sales off Top Texxtile Com mpanies i FY21 in

Wazir Textile Index (WTI) –Q1 FY22 In Q1 FY22, the Textile Index witnessed a remarkable recovery in sales and EBITDA, surpassing the pre-Covid levels of Q1 FY20. • When compared to Q1 FY20, overall revenues increased by 10% in Q1 FY22. • When compared to Q1 FY20, overall EBITDA increased by 46% in Q1 FY22. • As compared to Q1 FY20, raw material and personnel costs have increased by 4% and 3%, respectively. Quarterly Analysis for the Selected Top Companies Welspun India’s total sales in Q1 FY22 increased by 10% to Rs. 1730 Cr. Sales of Vardhman Textiles climbed up to 1873 Cr. in the first quarter of FY22. On the other hand, Arvind Limited’s quarterly sales declined by 12% to Rs. 1339 Cr. in the financial year of 2022.

Annual Sales (CCr.)

Trident Company’s sales were worth Rs. 708 Cr. increased to Rs. 1477 Cr. during the first quarter of 2022, whereas the quarterly sales of KPR Mill decreased by 3%. As compared to previous years, Indo Count has witnessed a significant growth in Q1 FY22 with total sales increasing by 26% to Rs. 738 Cr.

Companies like RSWM and Filatex India have not experienced much growth as compared to the past two years. Sales of RSWM and Filatex India as of Q1 FY22 increased by 3% and 0.1% respectively. Quarterly sales of Nahar Spinning, which were worth Rs. 210 Cr. in 2021, hiked up to Rs. 738 Cr. in the correspondent period of FY22. Total Q1 sales of Indo Rama Synthetics Company were worth Rs. 533 Cr. in FY20 and Rs. 118 Cr. in FY21, which climbed up to Rs. 670 Cr. by 12%.

Image Courtesy: Money Control

SEPTEMBER 2021

COTTON REPORT

AUGUST 2021: COTTON YARN AND FABRIC EXPORTS RISE IN INDIA Textile Value Chain Editorial Team

Cotton, one of humanity’s major inventions, is a product that can be found almost anywhere, bearing witness to both its value and capitalism’s incredible impact on human consumption and production. Cotton is used largely in the Indian textile sector, which contributes significantly to the nation’s economy. Cotton yarn is produced and exported in huge quantities in India. India’s leading cotton producers include Maharashtra, Gujarat, Haryana, Rajasthan, Punjab, Madhya Pradesh, Andhra Pradesh, Karnataka and Telangana. In FY21, India produced 365 lakh bales of cotton altogether. Cotton production in India includes 30 percent, 24.7 percent, and 45 percent of the country’s total area, respectively, of hybrid, upland, and diploid cotton. In India, the textile industry is a major end-user of cotton yarn, and the textile sector is one of the country’s biggest industries. In India, the textile industry accounted for approximately 62 percent of cotton applications, while the healthcare industry accounted for approximately 10%.Several government initiatives help the textile industry, which is boosting cotton production in India. Cotton yarn and fabrics make up over 23% of India’s total textile and garment exports. In comparison to January and August 20, India’s textile exports climbed considerably. In the period January to August 21, manmade staple fibre exports were 411.55 million USD, up from 250.81 million USD in the previous year. During the same period in 2021, raw cotton exports, including waste, more than doubled. Between January and August 2021, these exports increased by 0.88 billion dollars to 1.88 billion dollars. Cotton yarn, fabric, and finished goods exports increased from $4.45 billion to $7.2 billion by August 2021. Between January and August of this year, readymade cotton garment exports totalled 4.27 billion dollars, growing to 5.43 billion dollars in 2021. Wool exports increased from 68.10 million USD in JanuaryAugust 20 to 78.41 million USD in January-August 2021. Between January and August 21, exports of silk yarns, fabrics, and made-up, RMG, and carpets were far more than in the corresponding period of 2020. During the specified time, RMG silk exports totalled 97.77 million USD, making it the top export in the silk category. From January and August of this year, exports of total silk textiles totalled 44 million dollars, up from 31.29 million dollars in 2020. Exports of handloom items and handmade carpets totalled 179.24 and 857.82 million dollars, respectively.

SEPTEMBER 2021

India ‐ Cotton Yarn Exports 1,200.00 1,000.00 800.00 600.00 400.00 200.00 ‐

Jan ‐ Aug 2020

Jan ‐ Aug 2021

India’s Exports of Textile Products (USD Million) Product Name

Jan - Aug 20

Jan - Aug 21

Fiber Manmade Staple Fiber

250.81

411.55

Cotton raw incl. waste

881.54

1,882.10

1,132.35

2,293.65

4,457.77

7,203.60

Sub Total Cotton Textiles Yarn/Fabric/Made-up Readymade Garments

4,279.11 5,439.76

Sub Total

8,736.88

12,643.36

2,311.75

3,504.55

Man-made Textiles Yarn/Fabric/Made-up Readymade garments

1,660.17

2,169.58

Sub Total

3,971.92

5,674.13

Wool Textiles (Yarn/Fabric/ Made-up/RMG)

68.10

78.41

Silk Textiles (Yarn/Fabric/Madeup)

31.29

44.00

Silk Textiles (RMG)

55.46

97.77

598.19

857.82

Silk Textiles (Carpet) Handloom Products

132.72

179.24

Jute (Yarn/Hessian/Floor Covering/Others)

209.58

354.76

Carpets (excluding Silk) Handmade

598.19

857.82

1,555.47

2,242.61

17,090.15

25,323.57

Other Textiles Material - Readymade garments

Total Exports

COTTON REPORT Exports of Cotton Yarn Bangladesh was the top importer of cotton fabrics from January to August in both 2020 and 2021, with total imports of 455.69 million USD and 1.06 billion USD respectively. Exports of cotton yarn to China were worth 644.17 million dollars by August 2021, which was higher than the previous fiscal year’s exports. The volume of exports to Vietnam and Egypt increased in FY 21 to 144.02 and 112.91 million USD. Peru’s imports were 64.55 million dollars at the end of August 2020, and they climbed up to 94.34 million dollars by July 2021. By the end of August 2021, Korea and Sri Lanka had imported 85.70 and 71.11 million USD of cotton yarn, respectively. Exports to Turkey which were worth 54.66 million USD during January to August 2020 witnessed a fall in the corresponding period of 2021 with total exports worth 48.67 million USD. Colombia imported $60.62 million USD worth of cotton yarn from India in 2021, up significantly from the previous year’s imports. Imports from other countries were 375.02 and 517.48 in the respective years. India’s total cotton yarn exports were worth 2.96 billion dollars at the end of August 2021.

countries’ adoption of Indian arts such as weaving, cotton manufacturing machinery, and handlooms. The main reason why the export of every country has decreased drastically in 2020 due to the pandemic. The COVID-19 epidemic also had an impact on exports, which fell last year compared to today. Every country, including Bangladesh, Sri Lanka, China, and Vietnam, is now overcoming COVID-19 and emphasising imports in addition to exports. According to sources, exports were higher this year than the previous year.

India - Cotton Yarn Exports S.No.

Country

Jan - Aug 2020

Jan - Aug 2021

Bangladesh

455.69

1,062.06

China

362.81

644.17

Vietnam

95.20

144.02

Portugal

83.34

121.81

Egypt

94.20

112.91

Peru

64.55

94.34

Exports of Cotton Fabrics

Korea

52.32

85.70

Since 2020, Bangladesh has remained the largest importer of cotton fabrics, with imports increasing from 158.42 million USD in July 2020 to 26.73 million USD at the end of July 2021. Korea and Sri Lanka’s imports, which were worth 67.98 and 62.45 million dollars between January and August 2020, slightly increased to 71.84 and 77.65 million dollars respectively during the same period in 2021. India exported cotton fabrics to Nigeria worth $39.15 million from January to August 2020, rising to $66.45 million in 2021. Bangladesh secured the sixth position with total imports of $48.66 million USD during Jan-Aug 21. The UAE’s imports totalled 23.28 million dollars between January and August 2020, which hiked up to 45.44 million USD during the same duration. Sudan and Nepal both imported cotton fabrics worth around 42 million dollars during the corresponding period of 2021. By the end of August 2021, India will have exported cotton fabrics totalling $1.14 million USD.

Sri Lanka

42.21

71.11

Colombia

24.37

60.62

Turkey

54.66

48.67

Others

375.02

517.48

Overall View: The production of raw cotton in India is estimated to have reached 35.4 million bales in FY20, while that for yarn, the production stood at 4,762 million kgs during same period. During FY19, production of fibre in India stood at 1.44 million tonnes (MT) and reached 2,40 MT in FY21. In August 2021, exports of cotton yarn/fabrics/made-ups, handloom products, etc., from India increased from 4.45 billion to 7.2 billion dollars. India is trailing behind in cotton exports to major markets due to a duty huge disadvantage to Bangladesh, Vietnam, and Pakistan. Cotton yarn exports from India to the turkey and China have fallen by 25% in the last few months. Cotton fabric/yarn exports have decreased as a result of many

TOTAL

1,704.46

2,962.98

India - Cotton Fabrics Exports S.No.

Country

Bangladesh

Jan - June 2020 158.42

Jan - June 2021 213.86

Sri Lanka

62.45

77.65

Senegal

36.19

75.00

Korea

67.98

71.84

Nigeria

39.15

66.45

USA

38.01

48.66

UAE

23.28

45.44

Sudan

31.02

42.33

Nepal

30.39

41.85

Colombia

10.59

36.72

Others

289.02

429.11

TOTAL

786.59

1,149.08

Source: Ministry of Commerce and Industry

India ‐ Cottton Fabriics Exports 450.00 400.00 350.00 300.00 250.00 200.00 150.00 100.00 50.00 ‐

Jan ‐ Augusst 2020

Jan n ‐ August 2021

SEPTEMBER 2021

MMF REPORT

MMF- TRADE STATISTICS Unit: USD Million

India - Man Made Fiber EXPORTS Product

Aug-20

Aug 2021

"Jan- Aug 2020"

"Jan - Aug 2021"

% Change

POLYESTER Staple Fibre

20.91

32.53

155.3

268.29

72.76

Filament Yarn

47.51

88.13

378.37

654.38

72.95

Staple Fibre

0.79

0.27

17.02

4.17

-75.50

Filament Yarn

1.02

2.76

12.02

17.43

45.01

Staple Fibre

9.89

13.6

75.1

131.4

74.97

Filament Yarn

1.53

2.88

13.69

23.72

73.27

"Jan- Aug 2020"

"Jan - Aug 2021"

ACRYLIC

NYLON

VISCOSE

IMPORTS Commodity

Aug-20

Aug 2021

% Change

POLYESTER Staple Fibre

3.00

7.76

51.65

65.54

26.89

Filament Yarn

5.69

10.88

43.62

87.38

100.32

Staple Fibre

4.11

9.72

38.62

61.49

59.22

1.1

1.59

8.1

15.93

96.67

Staple Fibre

7.81

12.74

71.48

108.14

51.29

Filament Yarn

2.68

12.01

65.25

125.86

92.89

ACRYLIC

NYLON Filament Yarn

VISCOSE

Source: Ministry of Commerce and Industry

SEPTEMBER 2021

FIBRE REPORT

ASIAN TEXTILE FIBRE PRICES SEEN RECOVERING IN SEPTEMBER TEXTILE BEACON kg) is the average price for 1.4D PSF. In India, offers were rolled over as they are revised every fortnight. Offers for H2 September were fixed at INR105.25 a kg (US $1.43 a kg) for 1.2D and INR104.50 a kg (US $1.42 a kg) for 1.4D. Polyester Polyester staple fibre prices were raised in China while they stayed stable in India and Pakistan in September amid weaker demand and low production levels. In China, some offers in Jiangsu and Zhejiang were hiked late in September, reacting to rising futures, with less discounts available. In Fujian, nominations were increased and firm deals were under negotiation. Bolstered by rising polyester, the sale/production status appeared active, seeing mainstream ratios at 100-200% and sporadic ones at over 500%. During the last week, more polyester plants undertook maintenance due to regional energysaving regulations, and a few plants cut production as well. As a result, the comprehensive run rate of units fell to 85.2%. Offers for 1.4D direct-melt polyester staple in Jiangsu and Zhejiang averaged 7.00-7.18 Yuan per kg (US $1.08-1.11 per kg, up US cents 2), while the same in Fujian and Shandong ranged from US $1.08-1.12 per kg. In Taiwan, the offer for 1.4D was lowered by US cents, from US $1.20 a kg FOB to US $1.10 a kg. In Pakistan, no change was reported in producers’ offers in the Karachi market as they stayed frozen for six weeks in a row. PakRs.224 per kg (US $1.33 per

In Pakistan, no change was seen in overseas suppliers’ offers in Karachi markets. Offers were at PakRs.450-455 a kg (US $2.67-2.70 a kg) in the Karachi market. Indian producers’ offers for September were rolled over from August at INR228-230 a kg (US $3.11-$3.14). Overall, acrylic fibre prices will extend a stable run given no favourable market factors and limited stock pressure. Viscose

Acrylic staple fibre markets in Asia extended the stable trend that began in early September.

Viscose staple fibre prices were lowered further in China after markets resumed from the mid-Autumn festival holidays. By month’s end, producers had strong intentions of maintaining the prices after the recent cut, so it is unlikely that the prices will drop further in the short run. On the other hand, the energy-saving regulation has depressed downstream buying interest. Thus, the industry may see reductions in both supply and demand. In spot, average prices fell to 12.30 Yuan a kg (US$1.90 a kg, down US cents 7) for 1.5D and 1.2D to 12.70 Yuan a kg (US$1.97 a kg, down US cents 8).

Offers for Taiwan-origin 1.5D acrylic fibre were rolled over during August at US $2.85 per kg FOB.

In Taiwan, offers for 1.5D were lowered by US cents from 12 to $2.08 a kg FOB during the month.

In China, the reference prices of cotton-type staple fibre, tow and top were rolled over as market sentiment saw limited changes. One set of acrylic fibre units in north China resumed, so supply volume increased slightly, while market demand stayed quiet. Upstream cost support was also steady as acrylonitrile producers held stable prices that could hardly change in the short term. Prices for medium-length and cotton-type acrylic fibre 1.5D and 3D tow averaged 18.70-19.00 Yuan per kg (US $2.89-2.94 per kg, up 4-6 cents per kilogram).

In Pakistan, overseas suppliers kept their offers stable in the Karachi market during the month. Offers were at PakRs350-355 a kg (US $2.08-2.11 a kg, down 8 cents due to the weak currency).

Nylon Nylon staple fibre prices were lifted as producers operated at breakeven amid normal demand. Demand was normal but textile makers kept low run rates due to the off-season and few fresh orders. 1.5D offers averaged 16.70-17.15 Yuan per kilogramme (US $2.58-2.65 per kilogram, an increase of US cents three months on month). Acrylic

In India, no change was reported in viscose fibre prices, although COVID related restrictions were easing. Offers for 1.2-1.5D ranged from INR200-202 per kg (US $2.72 per kg). Overall, it is expected that prices will mostly be stable, with the possibility of mild downticks amid thin transactions.

SEPTEMBER 2021

YARN REPORT

SPUN YARN EXPORTS DOWN IN SEPTEMBER FROM AUGUST TEXTILE BEACON

In September 2021, basic textiles comprising fibres, spun and filament yarn’s shipment were worth US $818 million, or INR5,931 crore, accounting for about 2.4% of total merchandise exported from India during the month. Spun yarn’s shipment totaled 139 million kg, worth US $510 million or INR3,700 crore. This was sharply lower than the values in August 2021 and moderately higher in volume compared with the corresponding month in 2020, although values were driven up by a sharp increase in unit value realization. The unit value realisation of all types of spun yarn averaged US$3.68 per kg, about US$1.20 up year on year. Bangladesh was the largest importer of spun yarns during the month, followed by China and Peru. Cotton yarn exports were valued at 108 million kg, worth US $417 million (INR3,030 crore). These were shipped to 69 countries at an average price of $3.86 a kg, up US cents from the previous month and up US $1.80 from September 2020. Bangladesh was the top importer of cotton yarn, followed by China, Peru, Portugal, and Egypt. 100% man-made fibre yarn exports were over 11.16 million kg, compris-

ing over 5.87 million kg of polyester yarn, 2.50 million kg of viscose yarn and 2.30 million kg of acrylic yarn. Viscose yarn was worth US $9 million or INR63 crore and was exported at an average price of US $3.50 per kg in September. The major market was Bangladesh, followed by Belgium, Turkey and Brazil. Polyester spun yarn exports were worth US $13 million, exported at an average unit price of US $2.29 a kg. Brazil was the largest importer of polyester yarn, followed by Turkey and the USA. Blended spun yarns worth US$63 million were exported in September, including 125 million kg of PC yarns and 4 million kg of PV yarns. Bangladesh was the largest importer of PC yarn from India, followed by Egypt and Brazil, while Turkey was the single largest importer of PV yarn from India, followed distantly by Bangladesh. All kinds of filament yarn’s shipment totaled 60 million kg, valued at US $111 million or INR805 crore. Cotton shipments in September were 3.80 lakh bales worth INR1,090 crore, or US $150 million. This brings the total export for

SEPTEMBER 2021

the 2020-21 marketing season to 109 lakh bales valued at US $24,870 crore ($3,420 million).Bangladesh was the largest importer of Indian cotton during September, followed by Vietnam, Indonesia, China, and Taiwan. Cotton export unit price realisation averaged INR169 per kg, or US cents 105.79 per pound, in September. This was just below the benchmark of the Bloomberg A index, the global spot price benchmark, and much higher than the domestic spot price for the benchmark Gujarat Shankar-6. Cotlook averaged US $107.28 per pound during the month, while Shankar-6 was US cents 96.64 per pound. The government has set an ambitious target of achieving US $100 billion in textile exports over the next five years, and has ensured it will remain committed to the implementation of all development schemes and bring in many more schemes in pursuit of this aspiration. Unfortunately, the official portals of the Textile Commissioner and the Union Ministry of Textiles have stopped publishing any statistics on the Indian textile industry. So the basis of this target appears even more vague.

YARN REPORT

CURRENCY EXCHANGE

OUR OPINION

INR 55698

www.theyarnbazaar.com

28580 - 25130

56.23%

56500 - 55200

45.11%

105.95 - 99.35

INR 285.68

3.15%

34.48%

INR 395.88

1.82%

38.26%

INR 249.16

2.92%

35.41%

291 - 281 402 - 388 253 - 244

INR 49.38

2.05%

50 - 49

INR 65.28

1.78%

66.5 - 64

INR 84.92

National News (Sept 2021)

2.57%

49.84%

1.32%

International News( Sept 2021)

partner@theyarnbazaar.com

+91 7208968393

SEPTEMBER 2021

87 - 84

MARKET REPORT

INDIA WITNESSES HIKE IN HOME TEXTILE EXPORTS POST-COVID LOCKDOWN Textile Value Chain Editorial Team

India has consolidated its position as the world’s second largest exporter of home textiles, after China, over the last few years. India is the largest exporter of home textiles as well as the largest consumer. India has become a major supplier of a large variety of home textile products, such as linens and domestic products, to markets all over the world. The product range, which is traditionally created in contemporary designs, colours, and given with a hint of creativity, fascinates buyers of Indian home textile products. India’s export potential for home textiles is increasing, and import penetration of home textiles into the US, UK, UAE and other markets is predicted to rise significantly. Though, the Covid-19 pandemic has slowed down the home textile exports initially in 2020, India has witnessed a significant growth in the exports by the end of July, 2021. By July 2020, exports of Blankets and Travelling Rugs were worth around 79.01 million USD, which increased to 108.24 million USD by July, 2021. India exported Bed linen, Table linen, Toilet linen and Kitchen linen worth 1260 million dollars by the end of July, 2021, increasing its global share by 81.8%. Curtains, Drapes, Interior Blinds, and valances exports increased by only 5.20% to 89.35 million USD by July 2021, up from 84.94 million USD in 2020.Furnishing articles, nes, except mattresses, etc exports totalled $805.09 million at the end of July 2020, which climbed up to 1247.32 million dollars by July, 2021. Exports of Blankets and Travelling Rugs With imports of 9.33 million USD in June 2020 and 10.7 million USD in June 2021, the USA has remained the top importer of Blankets and Travelling Rugs since 2020.In July 2020, India exported products worth 0.43 million dollars, which grew to 0.5 million dollars in July 2021. India exported 1.83 million USD worth of blankets and Travelling Rugs

SEPTEMBER 2021

In ndian Home Textiile Exporrts 1400 1200 USD Million USD Million

It’s no wonder that home textiles are a significant part of the global textile market. People have been able to invest more money in the home textiles segment due to their growing economic condition, which has been aided by several modern financial developments. As we move from west to east around the globe, per capita expenditure tends to decrease.

1000 800 600 400 200 0

Blankets and Travelling Rugs T

Bed linen n, Table linen, Toilet linen and Kitchen linen Jan ‐ July 2020

Cu urtains, Drapess, I Interior blinds, Valances

Furnishing articles nes, Except mattresses, etc

Jan n ‐ July 2021

to Australia by the end of July, 2020, which declined by 4.9% to 1.74 million USD by July, 2021. China, Canada, and Sweden imported products worth around 1.7 million. The UAE’s global share increased by 13% with imports of 1.56 million dollars during the period from January to July of 2021. Exports of Bed linen, Table linen, Toilet linen and Kitchen linen In both years, the USA took the lead with imports of Bed linen, Table linen, Toilet linen and Kitchen linen totalling 443.12 million USD and 877.15 million USD, respectively. Imports of China have increased by 97.95%. By July 2021, India supplied Canada with Bed linen, Table linen, Toilet linen and Kitchen linen valued at 877.15 million USD. Germany’s imports were worth $24.4 billion at the end of 2020, rising to $38.93 million by July 2021. By July 2021, the UK and Australia will have imported products worth 36.33 and 34.58 million dollars, increasing their global share by 23.32% and 73.86%, respectively. The UAE’s imports were worth 11.16 million USD as of July, 2020, which gradually hiked at the end of July, 2021, to 16.65 million USD. By July 2021, imports from the rest of the world increased by 39%. Exports of Curtains, Drapes, Interior blinds, Valances With exports worth 26.93 million USD in 2020 and 46.51 million USD in 2021, the USA remained in the first position in both years, increasing its share of imports by 72.71%. As of July 2021, India’s exports to France and Germany were $6.24 and $5.56 million. On the other hand, exports of Curtains,

MARKET REPORT Drapes, Interior blinds, and valances to the UAE dropped significantly by 85.51%, from 38.37 million USD in the year 2020 to 5.56 million USD by the end of July, 2021. In 2021, China imported 1.41 million USD worth of Curtains, Drapes, Interior blinds, Valances. From January to July 2021, India’s overall exports of these products climbed by just 5.2%.

Benefiting from pandemic-induced lifestyle modifications Indian home textile exporters are predicted to perform well in FY22 as a result of increasing hygiene awareness and the increased prevalence of stay-at-home options. Unit: USD Million

Exports of furnishing articles, except mattresses, etc.

Curtains, Drapes, Interior blinds, Valances

India exported Furnishing articles, nes, except mattresses, valued at 455.57 million dollars by July 2020 to the USA, which climbed up to 724.39 million dollars at the end of July, 2021. The USA’s global share of the imports of these products is 58.08%. The UK and Germany imported products worth 61.72 and 43.49 million dollars by July 31st, 2021, taking their global share to 4.95 and 3.49% respectively. Both Canada and Australia’s global share increased by approximately 94% with imports worth 39.12 and 37.08 million USD in the corresponding period of 2021. By the end of July 2021, the UAE and Spain will have imported furnishing articles, nes, except mattresses, valued at around 21 million USD. Total imports from other countries were worth 235.84 million USD by the end of July, 2021, which was far less than the USA’s total imports. Overall View: The Covid-19 epidemic has initially hampered domestic textile exports in 2020. However, India’s exports are expected to increase significantly by the end of July 2021. China’s imports have surged by 97.95 percent. Bed linen, table linen, toilet linen, and kitchen linen valued at 877.15 million USD were delivered by India to Canada. Germany’s imports totalled $24.4 billion by the end of 2020, with the figure expected to rise to $38.93 billion by 2021. China imported Curtains, Drapes, Interior Blinds, and Valances valued at $1.41 million USD. India’s total exports of these products increased by only 5.2 percent. By July 31st, 2021, the United Kingdom and Germany will have imported goods valued at 61.72 and 43.49 million dollars, respectively.

% Chaange in share 54.90%

FFurnishing articcles nes, Exceptt mattresses, ettc

Curtains, D Drapes, Interior blinds, Valancees

5.220%

81.800%

B Bed linen, Tablee linen, Toilet linen and Kitcheen linen Blankets andd Travelling Ruggs

37% 0.0 10.0 20.0 30.0 40.00 50.0 60.0 70.0 80.0 90.00

% Change in shhare

Country

July

Jan - July

2020

2021

2020

2021

% Change

% Share in Total Exports

USA

6.17

8.09

26.93

46.51

72.71

52.05

France

0.56

1.05

3.36

6.24

85.71

6.98

Germany

0.47

0.86

2.77

5.56

100.72

6.22

5.19

0.56

38.37

5.56

-85.51

6.22

0.4

1.02

1.49

3.49

134.23

3.91

Japan

0.31

0.26

1.69

2.42

43.20

2.71

0.24

0.36

1.02

2.27

122.55

2.54

Canada

0.15

0.31

0.85

1.84

116.47

2.06

China

0.13

0.16

1.06

1.41

33.02

1.58

Saudi Arabia

0.08

0.27

0.40

1.39

247.5

1.56

Others

1.92

2.12

6.95

12.62

81.6

14.12

15.65

15.09

84.94

89.35

5.2

100.00

UAE Sweden

Total

Source: Ministry of Commerce and Industry

Unit: USD Million

Bed linen, Table linen, Toilet linen and Kitchen linen % Share in

July

Jan - July

2020

2021

2020

2021

82.09

160.83

443.12

877.15

97.95

69.62

Canada

3.54

8.09

21.77

43.64

100.46

3.46

Germany

4.69

6.59

24.4

38.93

59.55

3.09

4.18

5.76

29.46

36.33

23.32

2.88

Australia

4.62

5.34

19.89

34.58

73.86

2.74

Netherlands

2.61

3.03

17.63

22.81

29.38

1.81

Israel

2.27

3.97

9.22

18.7

102.82

1.48

France

1.81

2.2

8.39

17.58

109.54

1.40

UAE

1.97

2.96

11.16

16.65

49.19

1.32

Poland

1.27

1.78

5.52

11.28

104.3

0.90

Others

20.65

25.48

102.36

142.26

39.0

11.29

Total

129.81

226.08

693.00

1,260.00

81.8

100.00

Country USA

% Change

Source: Ministry of Commerce and Industry

SEPTEMBER 2021

Total Exports

MARKET REPORT Unit: USD Million

Unit: USD Million

Blankets and Travelling Rugs Country

July

Jan - July

2020

2021

2020

2021

Curtains, Drapes, Interior blinds, Valances

% Change

% Share in Total Exports

Country

July

Jan - July

2020

2021

2020

2021

% Change

% Share in Total Exports

USA

6.17

8.09

26.93

46.51

72.71

52.05

France

0.56

1.05

3.36

6.24

85.71

6.98

Germany

0.47

0.86

2.77

5.56

100.72

6.22

5.19

0.56

38.37

5.56

-85.51

6.22

0.4

1.02

1.49

3.49

134.23

3.91

Japan

0.31

0.26

1.69

2.42

43.20

2.71

0.24

0.36

1.02

2.27

122.55

2.54

Canada

0.15

0.31

0.85

1.84

116.47

2.06

China

0.13

0.16

1.06

1.41

33.02

1.58

Saudi Arabia

0.08

0.27

0.40

1.39

247.5

1.56

Others

1.92

2.12

6.95

12.62

81.6

14.12

15.65

15.09

84.94

89.35

5.2

100.00

USA

9.33

0.79

50.40

69.99

38.9

64.66

Germany

0.66

0.47

2.82

4.11

45.7

3.80

0.43

0.50

2.09

3.16

51.2

2.92

Nepal

0.05

0.14

0.52

1.76

238.5

1.63

Australia

0.27

0.25

1.83

1.74

-4.9

1.61

Sweden

China

0.20

0.08

1.23

1.69

37.4

1.56

Canada

0.28

0.37

1.22

1.64

34.4

1.52

Sweden

0.07

0.17

0.62

1.63

162.9

1.51

UAE

0.27

0.19

1.38

1.56

13.0

1.44

Poland

0.18

0.17

0.58

1.37

136.2

1.27

Others

3.34

3.03

16.31

19.50

19.6

18.02

Total

15.13

16.18

79.01

108.24

37.0

100.00

UAE

Total

Source: Ministry of Commerce and Industry

NEWS UPDATE BEDSHEET FABRICS GET FAME ON VARIOUS ONLINE SHOPPING PLATFORM You may not understand how important different types of bedding are to a good night’s sleep unless you’ve tried them out. Of all, the type and level of your mattresses are important factors, but your body acts as a thermo regulator for your body, according to Erum Ilyas, MD, FAAD, a platform dermatologists and practical textile specialist. “If your bed linens are not supporting your skin’s capacity to do its function, your sleep may be less restful,” she says. The softness or comfort of the sheet against your skin can also influence how “aware” you are of your skin. “When your mind is truly at ease from the stresses of the day,” Ilyas says, “it has the potential to focus more on your skin.” “Softer sheets can make a world of difference in avoiding aggravating this propensity.” But finding fabric that feels silky enough just to cover yourself in for eight hours a night isn’t the only thing on your shopping list. There are numerous substances to consider, one with its own set of advantages, according to Kobi Karp, principal of Kobi Karp Architecture & Interior Design. “Some are excellent for maintaining you comfortable on cold winter evenings, while others are light and breathable for summertime,” Karp, who has created luxury interiors for celebrity houses in Miami and the One Hotel, explained. “Ultimately, it will come down to personal more than anything else.” Karp recommends considering the following factors:

SEPTEMBER 2021

cost, durability, wrinkle resistance, weight, temperature control, humidity qualities, hypoallergenic qualities, and comfort of care. Bedsheets sets are now available in variety of fabrics. Everyone is choosing the fabric of bed sheets according to their convenience and by choice. On various online platforms like Amazon, pepperfry, shoppersstop etc. People are buying bedsheets of different materials.

TEXTILE MACHINERY REPORT

SHIFT IN INDIAN TEXTILE MACHINERY EXPORTS Textile Value Chain Editorial Team India’s textile industry is recognised as a pioneer industry, as the resources it generates have aided India’s industrialisation in other sectors. Textile machinery production is one of the most important segments of India’s machinery manufacturing industry. In this business, there are approximately 1000 machinery and component production facilities. Nearly 300 units produce entire machines, while the other units produce textile machinery components. The Indian textile machinery industry is expected to grow to INR 45,000 crore by 2022. Machines for processing textile fibre exports were worth 70.36 million dollars in July 2020 and around 117 million dollars in July 2021. By the end of July 2021, exports of auxiliary machinery and parts for textile machines had increased by 40.89 percent, totalling 97.33 million USD. Weaving machine (loom) exports increased 28.77 percent from 16.89 million USD in 2020 to 21.75 million USD in 2021.Exports of knitting, lace, embroidery, tufting, and other machines totalled $5.79 million at the end of July 2021.In comparison to the previous year, exports of machinery for creating felt, nonwovens, and hats dropped to 0.37 million USD. India’s total textile machinery exports increased from 160.27 million USD during Jan-July 2020 to 242.23 million USD in the correspondent period of 2021. Exports of machines for processing textile fibres Turkey has maintained the position of top importer of machinery for processing textile fibres since 2020, with imports growing from 9.46 million USD by July 2020 to 26.73 million USD at the end of July 2021.In 2020, India exported machines worth $0.55 million USD to Egypt, which increased to $12.41 million in 2021. Bangladesh came in fourth place, with total imports of 10.76 million USD, which decreased by 17.67% compared to the previous year. Both Turkmenistan and Germany imported machines worth approximately 5 million dollars. India exported machinery worth 4.29 million USD to China by the end of July 2021. In the first seven months of 2020 and 2021, total exports of machinery for processing textile fibres were worth 70.36 million USD and 117 million USD, respectively. Exports of Auxiliary Machinery and Parts for Textile Machinery China secured the leading position in both years, importing 6.68 million USD in auxiliary machinery and 13.06 million USD in textile machinery parts. China’s imports grew by 95.51%.In 2021, Japan purchased machinery and parts from India worth $12.01 million USD, a significant increase over previous year’s imports. By the end of July 2020, Ger-

Indian n Textile e Machiinery Exxports 100 80 60

116.99 70.36

97.33 69.08

16.89

20 0

Macchines for pro ocessing texttile fibres

Auxiliary machinery and paarts for textile machinery

21.75 3.21

Weaving machines (looms)

Jan‐Jully 2020

5.79

Machines ffor knitting, lacce, embroiderry, tufting, ettc

0.73

0.37

Machineery for making felt, nonwovvens, includingg hats

Jan n‐July 2021

many’s imports were 5.68 million dollars, rising to 8.47 million dollars by July 2021.By the end of July 2021, Indonesia and Singapore imported a total of 4 million USD. India exported auxiliary machinery and parts of textile machinery to the UAE worth 1.43 million USD, increasing to 2.85 million USD. Imports from the rest of the world had dropped by 10.26 percent by July 2021. Exports of Weaving Machines (Looms) Bangladesh topped the list of importers of weaving machines with total imports of 2.07 million USD by July 2020 and 3.96 million USD by July 2021.By the end of July 2021, the UAE had imported machinery valued at $2.66 million USD. In the first seven months of 2021, India exported machines worth 1.21 million dollars to Turkey and 1.54 million dollars to Vietnam. Indonesia and Mexico, who had imported weaving machines worth 1.34 and 1.01 million USD respectively by July 2020, witnessed their imports drop to 0.83 and 0.79 million USD in July 2021.Egypt’s overall imports declined by 45.45%.India’s overall weaving machine exports increased by 34.54 percent by July 2021. Exports of Machines for Knitting, Lace, Embroidery, Tufting, Etc Germany was the largest exporter in both 2020 and 2021, with exports totalling 0.06 million USD in 2020, rising to 2.37 million USD in 2021.In 2021, Hong Kong’s imports were estimated to be worth 2.07 million USD.Imports from Nepal, which were worth 0.18 million dollars at the end of July 2020, climbed up to 0.46 million USD by July 2021. As of July 2021, India’s imports to the United States and Djibouti were 0.1 and 0.08 million USD respectively. In 2021, Thailand’s imports declined by 25% to 0.06 million dollars. In the corresponding period of both years, China’s total imports re-

SEPTEMBER 2021

TEXTILE MACHINERY REPORT

mained unchanged (0.04 million USD).India’s overall exports of machinery for knitting, lace, embroidery, tufting, etc. climbed by 80.37% by the end of July 2021. Overall view: There are numerous types of machinery that are especially important in the fashion industry. Furthermore, many countries profit from the export of such machineries every year. Bangladesh is the world’s second largest Readymade Garment (RMG) exporter. Germany is the largest exporter of lace, embroidery, tufting, etc. making machines. Benin will have more exports in 2021 than in 2020, due to the shortage of raw materials. The textile industry is currently in a difficult position. Covid has led to a ban on direct shop purchases and the clo-

sure of small textile-free trade. China is the largest exporter of auxiliary machinery and parts for textile machinery. The UAE and Vietnam are the only countries that export only weaving machines. Textile exports from the UAE indicate higher exports in 2021 than in 2020 due to an increase in foreign and domestic demand. Vietnam expects to export 2.73 million in 2021, up from less than 1.84 million in 2020.The impact of covid on many countries has affected textile exports, with some countries overcoming covid and boosting export trade. There are some other countries also which have exported certain machines this past and this year and more information about them can be seen in the table which is mentioned here. Looking at the export rates of all countries, the impact of covid on many countries has affected textile exports, with some countries overcoming covid and boosting export trade this year.

India - Textile Machinery Exports Commodity Name

Sr. No.

Jan - July 2020

Jan - July 2021

% Change

Machines for processing textile fibres

70.36

116.99

66.27

Auxiliary machinery and parts for textile machinery

69.08

97.33

40.89

Weaving machines (looms)

16.89

21.75

28.77

Machines for knitting, lace, embroidery, tufting, etc

3.21

5.79

80.37

Machinery for making felt, nonwovens, including hats

0.73

0.37

-49.32

160.27

242.23

51.14

Total

Weaving Machines (Looms)

Machines For Processing Textile Fibres Sr. No.

Country

Turkey

9.46

26.73

Egypt

0.55

12.41

Malaysia

1.78

11.21

Bangladesh

Benin

Jan - July 2020

Jan - July 2021

Sr. No.

Country

182.56

Bangladesh

2.07

3.96

91.30

2156.36

UAE

0.71

2.66

274.65

529.78

Brazil

0.06

1.69

2716.67

Vietnam

2.44

1.54

-36.89

% Change

Jan - July 2020

Jan - July 2021

% Growth

13.07

10.76

-17.67

1.35

9.71

619.26

Turkey

1.43

1.21

-15.38

5.13

Turkmenistan

0.17

1.14

570.59

Indonesia

1.34

0.83

-38.06

Uzbekistan

Turkmenistan

5.46

5.74

Germany

2.12

4.64

118.87

Mexico

1.01

0.79

-21.78

China

1.14

4.29

276.32

Egypt

1.32

0.72

-45.45

Angola Others

4.66

Netherland

3.87

3.58

-7.49

Others

6.29

0.00

70.36

116.99

66.27

Total

6.29

6.59

4.77

16.89

21.75

28.77

Auxiliary Machinery and Parts for Textile Machinery

Machines For Knitting, Lace, Embroidery, Tufting, Etc Sr. No.

Country

China

6.68

13.06

95.51

Japan

0.85

12.01

1312.94

Germany

5.68

8.47

49.12

0.15

Italy

3.19

6.79

112.85

0.12

Bangladesh

3.83

5.72

49.35

0.1

Turkey

3.02

5.43

79.80

0.08

Indonesia

3.7

3.96

7.03

-74.07

Singapore

2.54

3.69

45.28

0.06

-25.00

UAE

1.43

2.85

99.30

0.04

0.00

Vietnam

1.84

2.73

48.37

2.58

0.24

-90.70

Others

36.25

32.53

-10.26

3.21

5.79

69.08

97.33

40.89

Sr. No.

Country

Germany

Hong Kong

Nepal

Japan

Indonesia

USA

Djibouti

Ethiopia

0.27

0.07

Thailand

0.08

China

0.04

Others Total

0.61

Jan - July 2020

Jan - July 2021

0.06

2.37

% Growth 3850.00

2.07 0.18

0.46

155.56

80.37

Total

Source: Ministry of Commerce and Industry

SEPTEMBER 2021

Jan - July 2020

Jan - July 2021

% Growth

EVENT UPDATE

HGH INDIA 2021 WILL PROVIDE A FRESH BOOST TO THE HOME INDUSTRY HGH India 2021, India’s largest annual trade show for the home products segment is all set to bring Indian & International brands, manufacturers and retail & distribution partners together from Tuesday, 30 November – Friday, 3 December at the India Expo Centre, Greater Noida, Delhi NCR, India. HGH India 2021, marks a decade of service to the home industry by this annual trade show for home textiles, home décor, houseware & gifts. It will embrace changes to comply with the government’s SOP for trade shows under the new normal. HGH India will be a four days show from the earlier three days, the additional day will allow more time at the show for less dense distribution of visitors. Growing demand for home products in India by 15-20% is a result of Indian consumer sentiment which is rapidly turning positive towards home products. According to the home category retailers the months of July to September this year have recorded a 30-40% increase in home retail sales as compared to last year. This has led to a boom in the home retail segment. With consumers increasingly spending to spruce up their homes, products like bed sheets, decorative made-ups, decorative accessories, houseware, kitchen appliances, cookware and tableware are flying off the shelf. This fast-paced recovery has made the home retail players seek more means for expanding their business. To enable this for such businesses, HGH India acts as a catalyst to drive increasing sales across different home retail verticals. This has been duly realised by the home industry which now wants to actively use the opportunity provided by premium trade exhibitions such as HGH India 2021 to acquire more business. The entire Indian home trade and industry is gearing up to once again make

and launch their new trade schemes for retailers and distributors from across India. Some of the core exhibitors to look out for are Asian Paints, Kurl-on, Sleepwell, King Koil, Indo Count, Maspar, Dicitex, J & Y, Marshalls, Clay Craft, Corelle, LaOpala, Cello and many more.

face-to-face business interactions with the trade visitors while complying with the hygiene and safety standards at India Expo Centre located on the Greater Noida Expressway, an excellent, wellknown venue for trade shows Key exhibitors from all over India have welcomed the shifting of HGH India 2021 to Delhi NCR. Several leading brands and industry players have confirmed their participation as they see this also as the opening of new business in the post-pandemic Indian market. Many new exhibitors joining in for the first time due to this shift of venue will showcase fresh products, new sources and innovative designs. Besides, Delhi is a well-established sourcing hub for retailers, wholesalers, distributors and importers from all over India. Accordingly, more than 50% of visitor registrations are at present from West and South India. Current visitor registrations include all major retailers, online retailers and leading regional players. HGH India 2021 presents their exhibitors in product specific halls. Leading Indian and international brands in bed & bath, furnishing fabrics, mattresses, decorative made-ups, small furniture, carpets, blinds, wallpapers, handicrafts, decorative accessories, cookware, kitchen appliances, storage, tableware and an infinite variety of home products across categories like home textiles, houseware, home décor & gifts are well-prepared to showcase their product innovations, new designs

While continuing to offer a wider range and product innovations across all home product categories under its umbrella, HGH India 2021 will bring special focus for the following four segments – Sleep Technology, Small Furniture, Smart Cooking and Swachh Bharat. Visitors will find useful information on technology, innovation and market trends on the subject and develop a better understanding of the product and upcoming scenario. From providing trend information & market reports to organising retail tours, from match-making to one-toone business meetings, HGH India supports the exhibitor’s business process. On other hand, physical conveniences like hotel & travel services, logistics support, a variety of unique lounges, restaurants & cafeterias, business centre, media centre, catering services and free Wi-Fi service are created for visitors & exhibitors to enable them to focus on their business issues. Promoting India’s rich cultural heritage HGH India since 2018 has been consistently supporting Indian artisans to market their handcrafted products in categories such as home textiles, houseware, crockery and ceramic, decorative accessories, wallpapers, gifts and fashion accessories. This initiative is in association with Government of India, Ministry of MSME, Ministry of Textiles, Development Commissioner Handicrafts, EPCH, CEPC, Jute Board, Coir Board, Uttar Pradesh Government, Jammu & Kashmir Government, NEHHDC, KVIC individual companies, theme pavilions.

SEPTEMBER 2021

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The Digital Conversion - September 2021

Articles inside

Spun yarn exports down

Trützschler GmbH & Co. KG

Asian textile fibre prices seen recovering

Rapid Industrialization to Boost Carbon Fibre Textile Market

5 D2C Retail Trends - Mr. Raghunandan Saraf

Huntsman Corporation

BRÜCKNER Textile Technologies GmbH & Co. KG

6 Cost-Efficient Tips for Fashion & Textile Design Students- Mr. Michael Dehoyos

Making Of Camouflage Fabric - Ms. Kshipra Gadey

Digital Textile Printing - Dr.N.N. Mahapatra

The Power loom Crisis in Bhiwandi- Dr. B.Basu

Protective Textiles: The Best Creation of Technical Textile - Md Mahedi Hasan

SMEs: Backbone of Textile Industry

The Home Textile Trends: Consumer Focus- Prof. Dr. Kislaya Choudhary, Ms. Vasu Vasudha

Eco-Friendly Fibres From Birla Cellulose

The textile industry: Overcoming the Covid-19 Aftermath - Dr. S N Modani

Digitalisation as an Opportunity for the Textile Industry - Porter Gale

Growing Manufacturing Demand Drive Recovery in Textile Industry

Digitization: The New Era in Textile and Apparel Industry- Ms. Somasree Roy

Impact Of Digitization on Sales & Marketing Processes

The Big Digital Step - Ms. kshipra gadey

HR Digitization: The Evolution of Human Resource Practices

HR Trends in the Work from Home Age

From Digitization, Through Digitalization To Digital Transformation- Ms. Sujata Bodare