Marketing Proposal
The Altman Brothers Josh Altman 323.610.0231
Matthew Altman 323.791.9398
July 2018
”
Josh and Matt Altman’s unique backgrounds give The Altman Brothers an unparalleled distinction in the luxury market...
”
THE ALTMAN BROTHERS are among the top producing real estate agents in the country having sold over TWO BILLION DOLLARS in real estate. Josh and Matt Altman managed to carve out a niche in the West Los Angeles market. This includes staking claim to top tinsel town turf in what is known as the Platinum Triangle (Beverly Hills, Bel-Air, and Holmby Hills) along with the famous Sunset Strip and Hollywood Hills. Together they have seasoned experience and ability to foster solid relationships. The Altman Brothers are full-service real estate experts who strive to service the entire spectrum of exclusive clients Los Angeles has to offer. Altman clients are luxury buyers and high-end sellers: entertainers, professional athletes and high-net-worth individuals whose real estate holdings dot the globe, to clients with small family homes and short sale needs. Their uncompromising professionalism and dogged drive has yielded unheard of rapid rise to success in their niche real estate market, crowning the pair as esteemed professionals whose boldface reputation has been given a great amount of ink in national media outlets including: The Wall Street Journal, Yahoo Finance, The LA Times. The brothers’ business savvy drew Hollywood producers to cast Josh Altman in a starring role on the hit Bravo television show “Million Dollar Listing.”
About Douglas Elliman
Established in 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company based on the vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.
1
BROKERAGE IN NEW YORK CITY LONG ISLAND THE HAMPTONS MIAMI BEACH AND GROWING
4
RESIDENTIAL REAL ESTATE COMPANY NATIONWIDE
+ 5,700 77 37,000+
SALES OFFICES NATIONWIDE
RESIDENTIAL AGENTS
SALES AND RENTAL TRANSACTIONS
2015
CONNECTICUT
2014
ASPEN
2013
CALIFORNIA
2012
WESTCHESTER
2011
FLORIDA
1989
HAMPTONS
1989
LONG ISLAND
1967
BROOKLYN
1911
NEW YORK
Under today’s leadership, the firm has not only maintained, but built upon the powerful Elliman legacy and expanded immensely, catering to Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, Los Angeles, Aspen, and abroad. In addition, it now offers a comprehensive suite of services to meet their customers’ every real estate need.
$22+
BILLION IN SALES VOLUME
MARKETING PLAN
PURPOSE To create and execute a bespoke marketing and communications plan
OBJECTIVE • 5 Tier Marketplace Exposure --
Agent
--
Local
--
Regional
--
National
--
Global
• Achieve highest and best price for Hollywood Hills • Garner Public Relations exposure by highlighting the properties points of differentiation
TACTICS • Produce an engaging, classy book for select agents, and their high-end clients. Distribute to our partners at targeted Knight Frank offices • Create custom website and feature on elliman.com, and knightfrank.com • Create customized collateral and marketing material to target global markets: China, Europe, Brazil, Russia, and the Middle East. This will include translations and in-market distribution through Knight Frank Residential • Look for opportunities to feature your property in local & international media outlets • Target Douglas Elliman agents in the Sports and Entertainment division • Host a Top Producer Event • Promote estate to local and internal network
M ARKETING SUMMARY
PHOTOGRAPHY • The property will be professionally photographed during the day and night by an architectural digest quality photographer • The Property will also be photographed aerially by a drone • A 3-D Model will be created of the home
DIGITAL MEDIA / PROPERTY WEBSITE • A custom flash website will be created that showcases both the floor plan and architectural elements of the estate • A lifestyle video will be produced to create an experience for a potential buyer
MARKETING MATERIALS • A custom color brochure will be produced • An Email Campaign will be sent out to top producing agents & Targeted clients
LOCAL PRINT PUBLICATIONS LOS ANGELES TIMES • A full page color advertisement will be placed announcing the listing and will appear on the first saturday of the marketing campaign • The listing will be featured every saturday and sunday on the Douglas Elliman Corporate full page advertisement
MLS OPEN HOUSE GUIDE • A Full Page Color Advertisement Announcing The Listing Will Appear In The Mls Open House Guide • The listing will also be featured every Monday on the Douglas Elliman Corporate full page advertisement
NATIONAL/ INTERNATIONAL PRINT PUBLICATIONS • wall street journal nationaL • Wall Street Journal Asia / Europe • Knight Frank International Publications
PHOTOGRAPHY
Aerial Photography
3-D VIRTUAL SHOWCASE
DIGITAL MEDIA / PROPERTY WEBSITE
PROPERT Y WEBSITE
• a custom flash website will be created that showcases both the floor plan and architectural elements of the estate • Responsive design that looks stunning on any type of device
W E B S I T E S Y N D I C AT I O N the property will be featured on the following websites:
thealtmanbrothers.com
leadingre.com
trulia.com
Elliman.com
proxio.com
zillow.com
KnightFrank.com
Homesnap.com
redfin.com
wsj.com
realtor.com
TheMLS.com
SOCIAL MEDIA REACH SOCIAL MEDIA STATS FANS 133,025 TRAFFIC TO WEBSITE 153,487
WEBSITE STATS
REACH 27,717,366 CONNECTIONS --> 15,893 TRAFFIC TO WEBSITE--> 13,200
REACH 8,616,000
PAGE VIEWS 1,380,253
FOLLOWERS --> 423,000
MOBILE 113,313
FOLLOWERS 187,583 TRAFFIC TO WEBSITE 10,340
COMPUTER 302,325
REACH 22,466,116
VISITS BY DEVICE
REACH 17,616,000 VISITS BY LOCATION
14,411
13,812
3,993
302,325 1,123
2,097 508 4,090
Global Outreach Knight Frank Residential
UNITED KINGDOM
CONTINENTAL EUROPE
1,680 people 74 offices
AMERICA
950 people 69 offices 16 countries
(Douglas Elliman Fine Homes)
5,000 people 75 offices
AMERICAS (Commercial) 4,050 people 116 offices 9 countries
AFRICA 670 people 23 offices 9 countries
MIDDLE EAST 20 people 3 offices 3 countries
ASIA PACIFIC 4,800 people 52 offices 12 countries
$47,000,000,000 17,000 IN PRIME REAL ESTATE WORLDWIDE
REAL ESTATE PROFESSIONALS
441
55
NETWORKED OFFICES
COUNTRIES
• Shared marketing resources for domestic and international properties in the top 10% of each market we service • The best agents, the finest international properties, and in-depth global market analysis • A truly seamless experience worldwide • Knight Frank Website • Translated into 22 Languages • Average of 600,000 Visitors per Month
Marketing Materials
T NOT LIMITED TO 10. 310.595.3888.
BROCHURE SAMPLE
2511 CARMAN CREST Hollywood Hills Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes. Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine chiller, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & onsuite balcony with views. Smart house technology throughout paradise
in
makes an
this
home
extremely
an
entertainer’s
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Price AvAilAble U Pon r eqUest
www.t heA ltmAnbrothers.com
2511 CARMAN CREST Hollywood Hills
A Custom Full Color Brochure
D i g i ta l C a m p a i g n • Sent to a Targeted distribution list
E-Mail Newsletter
Additional High End Marketing pieces • Elegant Bound Books • Issuu Digital Magazine
Press & Media The Altman Brothers custom tailor its print, digital, and broadcast media strategy around the style and price point of the property to provide the broadest exposure possible to the appropriate target market. We maintain excellent relationships with all of the leading journalists to generate vast editorial coverage.
Broadcast Media
D i g i ta l & P r i n t M e d i a
The press continually recognizes Josh Altman’s unprecedented success. From articles about his record setting sales to showcasing the A-list celebrities that he has worked with, Altman has been featured in some of the most trusted and respected publications in the world. • The Los Angeles Times • Forbes Magazine • Vareity Magazine • The Wall Street Journal • Angeleno Magazine • Details Magazine • The Hollywood Reporter • The Niche Report • Departures Magazine • Haute Living Magazine
18. THE ALTMAN BROTHERS $249,020,240.00
Luxury in the “Platinum Triangle” — Bel Air, Beverly Hills, and Holmby Hills — can be yours. This meticulously maintained, desirably located 34-year-old co-star of Bravo’s Hit Reality Show Million Dollar Listing Los Angeles recently closed the biggest sale in the history of South Beverly Park: a $20.1 million estate once owned by the late film executive Richard Zanuck.
Local Print Publication Los Angeles Times
LOS ANGELES TIMES F U L L PAG E CO LO R A D
OPEN HOUSE TUESDAY 11-2 & TWILIGHT 5-8 2511 CARMAN CREST | HOLLYWOOD HILLS | 5 BEDROOMS | 6 BATHS | $7,495,000
SPECTACULAR VIEWS
Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes. Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine cellar, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & on-suite balcony with views. Smart house technology throughout makes this home an entertainer’s paradise in an extremely covetable location.
JOSH ALTMAN
323.610.0231 | Josh@TheAltmanBrothers.com
MATTHEW ALTMAN
323.791.9398 | Matthew@TheAltmanBrothers.com
ELLIMAN.COM/CALIFORNIA
THEALTMANBROTHERS.COM
full page color advertisement will be placed announcing the listing and will appear on the first saturday of the marketing campaign. LOS ANGELES TIMES D o u g l a s E l l i m a n C o r p o r a t e Pa g e
LOS FELIZ
SUNSET STRIP
SUNSET STRIP
OPEN HOUSE SUNDAY 2-5
9416 Sierra Mar Place | 2 Bedrooms | 2 Baths | $7,500,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
9410 Sierra Mar Place | 2 Bedrooms | 3 Baths | $7,500,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
HOLLYWOOD HILLS
BEVERLY HILLS
BEVERLY HILLS
OPEN HOUSE SUNDAY 2-5
807 N. Camden Drive | 5 Bedrooms | 5.5 Baths | Guest House $12,499,000 | By Appointment Only Jeeb O’Reilly 310.980.5304
OPEN HOUSE SUNDAY 2-6
2511 Carman Crest Drive | 5 Bedrooms | 6 Baths | $7,495,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
SUNSET STRIP
BRENTWOOD
BRENTWOOD
7640 Curson Terrace | 2 Bedroom | 3 Baths | $5,795,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
OPEN HOUSE TUESDAY 11-2
265 Kenter Avenue | 6 Bedrooms | 7 Baths | $5,499,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
2673 Aberdeen Avenue | 5 Bedrooms | 7 Baths | $7,888,888 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
526 N Carmelina Drive | 6 Bedrooms | 5 Baths | $10,995,000 Major Price Reduction Cory Weiss 310.922.1124
13211 Mulholland Drive | 5 Bedrooms | 3 Baths | $5,995,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398
9440 SANTA MONICA BLVD, STE 710 BEVERLY HILLS, CA 90210 310.595.3888
ELLIMAN.COM/CALIFORNIA © 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.
the listing will be featured every saturday and sunday on the Douglas Elliman corporate full page advertisement
*Upon Availability
Local Print Publication MLS Open House Guide
MLS OPEN HOUSE GUIDE FOR BROKERS
OPEN HOUSE TUESDAY 11-2 & TWILIGHT 5-8 2511 CARMAN CREST | HOLLYWOOD HILLS | 5 BEDROOMS | 6 BATHS | $7,495,000
SPECTACULAR VIEWS
Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes. Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine cellar, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & on-suite balcony with views. Smart house technology throughout makes this home an entertainer’s paradise in an extremely covetable location.
JOSH ALTMAN
323.610.0231 | Josh@TheAltmanBrothers.com
MATTHEW ALTMAN
323.791.9398 | Matthew@TheAltmanBrothers.com © 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.
ELLIMAN.COM/CALIFORNIA
THEALTMANBROTHERS.COM
WORT H T HE H Y PE
EXCLUSIVE PREMIERE PREVIEW 11AM — 3PM CRÊPES, CHAMPAGNE, & HORS D’OEUVRES SERVED
RSVP REQUIRED — RSVP@THEALTMANBROTHERS.COM
Located in the extremely coveted “Gillette Regent Square”
101 17 TH STREET | 6 BEDROOMS | 10 BATHROOMS
Impeccably finished French-influenced villa with exquisite touches throughout
APPROXIMATELY 8,600 LIVING SQFT | $8,665,000
THEALTMANBROTHERS.COM
ELLIMAN.COM/CALIFORNIA
© 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.
JOSH & MATTHEW ALTMAN 310.819.3250 Josh@TheAltmanBrothers.com
CORY WEISS
310.994.6451 Cory.Weiss@elliman.com
a 2 - page color advertisement announcing the listing will appear in the mls open house guide *Upon Availability
National Print Publication Wall Street Journal Douglas Elliman Magazine
WA L L S T R E E T J O U R N A L N AT I O N A L
a b&w advertisement will be placed
*Upon Availability
N AT I O N A L P R I N T M A R K E T I N G D O U G L A S E L L I M A N R E A L E S TAT E M A G A Z I N E
ELLIMANmag.com | Elliman.com
SPRING/SUMMER 2015
IA N
“George Wayne, you know I never discuss my private life.”
SCHRAGER S E X I E S T
M A N H AT TA N ’ S
W H AT A L I F E
BY J A M E S L O NG
SPEAKEASY
TINA BROWN WARHOL’S STI L L H U NG RY MONTAUK
N A V Y S E A L STORMS THE
RETREAT
C HAT E A U LOVE, INC. MARMONT Power Couples Bare All
ASPEN
S U M M E R
&
hollywood: Perrey Reeves miami: Ryan Tannehill hamptons: Katie Lee los angeles: Josh Warner London: Jake Maskall World: Ann Dexter-Jones
naomi EXCLUSIVE
Now. Then.
by george wayne
1 full page color advertisement announcing the listing. the magazines are published Bi-Annually. A combined distribution of 425,000 nationwide. Elliman Magazine & Elevate are distributed locally via the LA Times. *Upon Availability
International Print Publication Knight Frank Publications WALL STREET JOURNAL ASIA/EUROPE
WA L L S T R E E T J O U R N A L A S I A / E U RO P E
a color advertisement will be placed
*Upon Availability
ALPINE VIEW Exceptional properties in the French and Swiss Alps
2015
1 full page color advertisement announcing the listing. the magazine is published 2x annually.
The WealTh RepoRT 2015
report
K n i g h t Fr a n k P u b l i c a t i o n s
The global perspective on prime property and wealth
The WealTh RepoRT
2015
The Wealth Report, Knight Frank Residential’s marquee annual publication offering prime property markets, wealth distribution, and distributed worldwide.
*Upon Availability
Thank You
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The Altman Brothers Josh Altman 323.610.0231
Matthew Altman 323.791.9398
June 2018