MARKETING PLAN
PURPOSE To create and execute a bespoke marketing and communications plan
OBJECTIVE • 5 Tier Marketplace Exposure -
Agent
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Local
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Regional
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National
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Global
• Achieve highest and best price for Hollywood Hills • Garner Public Relations exposure by highlighting the properties points of differentiation
TACTICS • Produce an engaging, classy book for select agents, and their high-end clients. Distribute to our partners at targeted Knight Frank offices • Create custom website and feature on elliman.com, and knightfrank.com • Create customized collateral and marketing material to target global markets: China, Europe, Brazil, Russia, and the Middle East. This will include translations and in-market distribution through Knight Frank Residential • Look for opportunities to feature your property in local & international media outlets • Target Douglas Elliman agents in the Sports and Entertainment division • Host a Top Producer Event • Promote estate to local and internal network