TheatreMagic ::: September-November 2017

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PVR Cinemas Chooses Christie Duo

INOX Leisure Limited Net Profit Increases by 29% The Board of Directors of INOX Leisure Limited (INOX) announced its results for the first quarter of the financial year 2017-18, following its meeting on 26th July in Mumbai.

PVR Cinemas, the largest film and retail entertainment company In India, has purchased 14 sets of Christie Duo dual-projection system to be deployed in its theaters across the country. The first of which will be installed at PVR Mani Square Mall in Kolkata. Designed to provide uniform pixel convergence across the entire screen, the Christie Duo system allows one projector to be dedicated to the right eye and one projector to be dedicated to the left. The result is one of the brightest, most engaging and comfortable 3D viewing experiences. Known as the world's first superior 4K digital cinema projector, the Christie CP4220 provides the most brilliant images, the highest level of content security, the easiest adaptability, operation and maintenance. Fully DCI compliant, and built on Christie's extensive cinema experience, the CP4220 is capable of displaying premium 4K content or 2D/3D 2K High Frame Rate (HFR) feature films and alternative content in its original format. The Christie CP42LH projector head represents the pinnacle of RGB laser cinema projection design. Producing brightness levels up to 60,000 lumens and a color gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, the CP42LH is the most advanced RGB laser cinema projection system on the market. Available in dual-head (6P) and enhanced wavelength diversity (EWD) configurations, the CP42LH offers exhibitors a projection solution that allows them to define their own giant screen solution.

For the quarter ending 30 June, 2017, INOX reported Rs. 387 crore of income from operations. The earnings before interest tax and depreciation (EBITDA) amounted to Rs. 76 crore and Profit After Tax (PAT) amounted to Rs. 32 crore for the quarter ending 30 June, 2017. Commenting on the results, Siddharth Jain, Director, INOX Group of Companies said, "With the opening of new properties and a continued pipeline of quality content, we hope to maintain the growth momentum in the forthcoming quarters and deliver an unparalleled movie viewing experience to our patrons, and enhance value to our stakeholders."

With the launch, Coimbatore becomes the second city in India, after Aurangabad, with a Prozone mall. "Our next project will come up in Nagpur in three years," he said. The structure is horizontal with ground plus one development of over 5 lakh sq ft. "It is designed to offer maximum convenience and comfort to shoppers, a balanced tenant mix with over 120 marquee tenants." The promoters are planning a 9-screen Inoxcineplex. The infrastructure includes large atriums, wide walkways, tenant zoning, security, covered car parking for more than 2,500 vehicles, food court etc. The mall will be fully functional by August 10. The total investment on the project is around Rs. 350 crore, Chaturvedi said.

Mohan Umrotkar Joins Carnival Cinemas as CEO

Prozone Mall Coimbatore is Now Open ProzoneIntu announced the formal launch of Prozone Mall in Coimbatore on July 21. The mall, set up on 12 acres on Sathy Road is jointly promoted by the UK-based Intu Properties and Prozone and designed by Bentel Architects, South Africa, said Nikhil Chaturvedi, Managing Director, ProzoneIntu Properties.

Spearheaded by Dr Shrikant Bhasi, leading multiplex chain Carnival Cinemas, announced the appointment of Mohan Umrotkar as its Chief Executive Officer. He takes over from PV Sunil who has been elevated as the Managing Director for the company. Mohan is an energetic global executive adept in high growth multimillion dollar operations spanning across India and overseas September-November 2017

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markets of substantial impact and has played an active role in the operations, financial and strategic planning. Mohan is a qualified Chartered Accountant and has a degree in commerce from the University of Mumbai. In the past, Mohan served as the Chief Financial Officer of Reliance MediaWorks Group, part of the Reliance Anil Dhirubhai Ambani Group where he was actively involved in the exhibition business (subsequently acquired by Carnival Cinemas) on cost rationalisation and growth efforts which led to major operational and financial improvements in business. He has also had a significant professional stint with Deloitte in the assurance practise, working on some of India's biggest business houses. His mandate at Carnival Cinemas will be to oversee the completion of its corporate vision of 1,000 screens and also ensuring that each business division of the company achieve their business goal.

thought-leader in the industry. He is not only seasoned and versatile, but also willing to go that extra mile to ensure that innovation and consumer favourability are the key growth drivers for the company. He is committed to writing a new chapter of our growth story." said PV Sunil, Managing Director, Carnival Cinemas. Commenting on his new innings with Carnival Cinemas, Mohan who is a foodie by nature, passionate about playing and watching cricket and loves travelling and watching movies, said, "I have long admired Carnival Cinemas for its commitment to its vision and am excited to be able to be a part of making this vision a reality. I am delighted and look forward to working with the teams to further the brand."

Sushil S. John Joins OHM

Having a strong foundation of over 18 years in operational finance, contract negotiations, mergers and acquisitions, treasury, fund raising initiatives, financial planning, taxation, risk mitigation and designing turnaround strategies, Mohan's financial and business acumen channels the business focus, on the implementation of a dynamic business model to maximize ROI & profitability. Speaking on the appointment, Dr. Shrikant Bhasi, Founder and Chairman, Carnvial Group, said, "We welcome Mohan to the Carnival family. He is an accomplished thought leader and is known to leverage his entrepreneurial acumen to overcome complex business challenges and deliver high impact thus translating corporate vision with ease. Mohan is known for his zest in running businesses and we are happy to have him join us. We are looking forward to Mohan's contribution as we continue to scale and grow our business steadily." "Mohan's experience and expertise in the domain places him as a

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APAC market OHM has appointed Sushil S. John as new Executive Director - Asia Pacific. Sushil brings a record of exceptional leadership, growing companies and deep experience in the Asia Pacific regions. Being a market leader in pro audio UK based OHM is looking forward to work with Sushil as OHM executes the near-term growth strategy to become a leading brand in the APAC's pro audio market. In past Sushil had extensively worked for major brands like EV, AMX, Harman, QSC, etc.

PVR Receives PCI-DSS Certification PVR Ltd, the largest cinema exhibition company in India, has been certified with Payment Card Industry Data Security Standard (PCI DSS) version3.2. PCI-DSS is a globally recognised security certification standard designed for protecting cardholders' information. After a successful completion of audit in April, 2017 by Panacea Infosec Pvt Ltd, a leading payment card industry qualified security assessor company in India, PVR becomes the first cinema exhibition company to receive the accreditation. This endorsement reiterates PVR's commitment towards robust and mature technology processes to secure customer's personal and payment related information. At the time when cyber vulnerability in payment gateways is becoming visible due to their increased usage and popularity; an upgraded security is the only way to safeguard millions of users' data. PCI-DSS Certification provides a multi-level cyber safety and security system for all the online transactions that happen across PVR channels' website and app. Mr. Kamal Gianchandani, Chief of Strategy PVR Ltd. said, "More than 50% of PVR movie ticket sales happen online. People are becoming more dependent on online transactions, and it is vital to ensure the online security for payment gateways. PCI-DSS Certification is an added, high level encrypted system that provides a secure and reliable platform to our customers while they make payments through PVR web and app." During the PCI DSS



Certificate Handover Ceremony, Panacea Founder & CEO Ajay Kaushik said, "PVR's commitment and maturity towards safeguarding customer's data and payment related information is truly commendable. It is imperative for organizations to protect card data for its customers due to ever changing risk environment and we are extremely happy to assist PVR in their endeavors towards cyber security, information security and protection of customers' payment information." The PCI DSS is a comprehensive set of standards that adhere to strict information security controls and processes, which further helps in storing the customer payment data in a secured format.

Inox Eyes Premium Segment Inox Leisure has its eyes set on expansion in the premium segment over the coming 18 months. Siddharth Jain, director, Inox Group, firmly believes a combination of technology and luxury offerings is the way to expand its footprint. At 471 screens across 58 cities, Inox trails sector leader PVR (570 screens). While PVR has nailed it in the metros and premium category, Inox seems to have focused on the ex-metro markets.

Smaaash Buys PVR's BluO for Rs 86 Crore Smaaash, a sports-based entertainment company, has acquired 100 per cent stake in multiplex operator PVR-owned entertainment firm bluO for an estimated Rs. 86 crore, in an all-cash deal. bluO is a joint venture between PVR Ltd and Major Cineplex Group of Thailand in which PVR owns 51 per cent stake with balance 49 per cent stake held by Major Group. The acquisition marks the doubling of the area under Smaaash management from 276,000 sqft to approximately around 600,000 sqft in India. The newly acquired centres will operate under Smaash brand and two more centers are expected to open shortly. Smaaash will introduce its signature games at all bluO centres, unlike earlier when it only had bowling.

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Nova Cinemas to Focus on South Market Nova Cinemas plans to open 3,000 screens in the next four years through its franchise model. Nova is the theatre arm of Mumbai-based UFO Moviez. The company has entered into a joint venture agreement with an exhibitor in Kerala to develop three cinemas and 75 in the coming years. The company had partnered Y Screens to establish 200 screens in Andhra Pradesh and Telangana. There are two models the company is working on - greenfield and brownfield. Greenfield projects will be a mixed use complex with both commercial and entertainment activities consisting of two screens with 400 seats. While the company will bear the cost of building and providing technology services, the franchisees will have to provide the land.Brownfield projects will mostly be renovations and refurbishing of old cinema halls, which will suit the South market better as it has more cinemas than the North.

LuLu Group Proposes 3 Major Projects in Vizag The Gulf-based LuLu Group International is planning to invest in three major projects here - a worldclass convention centre, a five star hotel and a multiplex - on the beach road in the Harbour Park area of Visakhapatnam. In addition to the convention centre, a modern shopping mall will also be built. The LuLu group is expected to complete the project in phases with a total investment of over Rs. 700 crores in three years. Infrastructure Corporation of Andhra Pradesh (INCAP) has already issued two notifications to seek expression of interest from prospective developers to take up the project. The project will be taken up in the public-private partnership model. AP Industrial Infrastructure Corporation at present has 10.65 acres.

PVR & Inox Book Profits in Q1 Despite big releases such as Tubelight and Half Girlfriend going for a toss, both PVR and Inox showed doubledigit growth in income from operations, and growth in profit after tax. Growth in the advertising and food and beverage (F&B) revenues gave a boost to their earnings before interest, taxes, depreciation and amortisation (EBIDTA) and profit after tax (PAT) eventually. However, both companies saw a decline in footfall- Inox by 2 per cent and PVR by 7 per cent. Inox witnessed a 2 per cent increase in footfall after it added four screens in the first quarter of FY18. As far as PVR is concerned, footfall increased by 1 per cent after it added around 8 screens in the same period. F&B revenues for Inox grew 9 per cent from Rs 80.7 crore to Rs 88.2 crore,


Blackstone Buys Carnival's Property

while PVR saw its income grow by 12 per cent, from Rs 147.5 crore to Rs 164.6 crore, from the segment. The average spend per head on F&B for Inox grew by 6 per cent in the first quarter of FY18, while for PVR, it increased by 10 per cent. Looking forward, both exhibitors hope to make the most of the festive season in the month of August through an array of big releases that will help both players capitalise on the keenness expressed by the audience.

Baahubali Prabhas Turns Investor Baahubali Prabhas is currently busy with his works of Sahoo where the shooting is going on in Mumbai currently. Prabhas has got some fame internationally after the great success of Baahubali. He also got some stunning amounts of money for his films too.

As per our sources, he is setting up an Entertainment Hub at Sullurpeta town in Nellore district of AP. The actor is investing a mammoth sum of Rs 40 crore on this project being set up across 7.5 acres in a prime locality, beside National Highway. The Hub will comprise a Multiplex housing three theatres, Restaurants, Theme parks and other amenities. One of the three theatres with have a 100 ft. large format 3D screen, which is going to be the largest 3D screen in South Asia powered by Qube Cinema’s Epiq. This theatre facilitates a seating capacity of 670 people. This theatre is going to be the cynosure of the Hub. The construction is currently taking place at jet speed with the aim of opening this Entertainment Hub in the first quarter of 2018.

The US-based private equity firm Blackstone has bought the Mumbaibased multiplex operator Carnival Group in Chandigarh for Rs 2,200 crore. The commercial property of Carnival is around 1.8 million sqft, including a 1 million sqft mall, a Hyatt Hotel and some office space. Carnival bought the property from L&T Realty, the real estate arm of L&T (Larsen and Toubro), in 2015 for Rs 1,785 crore. Carnival made 23 per cent returns from its two-year investment. Now, Blackstone will have a mall portfolio of 4.7 million sq ft. Blackstone is the largest owner of office space in the country, with a portfolio of 70 million sq ft. It has invested over $3 billion in Indian properties since 2011. Early this year, it bought a 15 per cent stake in the rental arm of K Raheja Corp for Rs 1,700 crore.


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SPI Cinemas Enters Karnataka SPI Cinemas (fondly referred to by their flagship property - Sathyam Cinemas), a leading player in the Indian entertainment industry opens its doors to Bengaluru with the launch of a swanky five screen multiplex, ‘The Cinema’ at GT World Mall on Magadi Road. Known for re-inventing the movie going experience by exhibiting films in unique and beautiful spaces, SPI

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Cinemas is committed to delivering an exceptional cinematic experience to its customers. The Cinema was inaugurated on June, 2017. “This is our first venture in Karnataka and we are extremely happy to launch our brand ‘The Cinema’ in the city of Bengaluru. It will be an exciting addition to the city’s movie scene and we are looking forward to doing more theatres here

With the launch of ‘The Cinema’ at GT World Mall on Magadi Road, SPI Cinemas opens its doors to Bengaluru with the launch of its swanky five-screen multiplex.

in the near future,” said Swaroop Reddy, President SPI Cinemas. Conveniently located next to the Magadi Metro stop, The Cinema has a seating capacity of 1155 and features Gold Class seating as well as an exclusive Gold Class lounge. The Cinema offers a great cinematic experience with the best of sound and projection technology that transport you into the story. All screens are equipped with 4K Projection from Barco, Harkness Clarus XC silver screens and 3D technology from Master Image. They also feature Dolby Atmos, an immersive sound experience where



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the sound moves around you with breath-taking realism.

Reinventing Movie-going Experience At SPI Cinemas, the traditional ‘movie and popcorn’ is done a little differently. Designed by French Chef Mickael Besse of Michelin Star repute, the menu features a range of gourmet sandwiches, cold coffee, cold pressed juices and a host of other items. At the top of the list is the in-house popcorn that is a crowd favourite! The non-GMO corn is imported from Nebraska, home to some of the world’s finest corn and can be topped off with different types of seasoning and real butter, depending on how adventurous one wants to get! The online experience has been designed to make it as easy and convenient as possible for customers to purchase tickets as well as snacks. Tickets can be purchased at www.spicinemas.in or through the mobile app available for iPhone and Android users, as well as at the digital kiosks available at The Cinema. Customers can choose from a variety

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• INDIA PLEXING • of digital payments including cashless, UPI and our inhouse wallet ‘Fuel’. “Here, it’s not just about watching a movie but about an overall wonderful experience. From the time you walk through our doors till the time you leave, we want you to enjoy every moment you spend with us,” says Bhavesh Shah, Head of Experience & New Business Initiatives, SPI Cinemas. The Cinema also provides additional services like pillow and duvet, spectacle cleaning, portable chargers, free high speed Wi-Fi, Whatsapp for Feedback, etc. to ensure that all customer needs are met. SPI Cinemas operates 48 screens under the brand names Sathyam, Escape, Palazzo, Le Reve, The Cinema and S2 across Tamil Nadu, Kerala, Telangana and Maharashtra.

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Carnival Cinemas

First Multiplex in Raigarh The leading multiplex chain Carnival Cinemas launched its first multiplex in Raigarh - the cultural city of Chhattisgarh. The newly launched three-screen property is the largest and finest multiplex of the city which also brings in the right synergies for movie lovers. Spearheaded by Dr ShrikantBhasi, leading multiplex chain Carnival Cinemas launched its first multiplex in Raigarh - the cultural city of Chhattisgarh at Grand Mall on 4th August 2017. Renowned actress Monica Bedi along with KunalSawhney, VP Operations, Carnival Cinemas, inaugurated the multiplex amidst much fanfare.

Exhilarating Movie Experience for Film Buffs The newly launched three-screen property situated in the heart of Raigarh is the largest and finest multiplex of the city which also brings in the right synergies for movie lovers. The property has a luxurious seating arrangement that can accommodate 676 viewers, and is equipped with world class 2K Digital Projection Technology, Dolby 7.1 surround sound, 3D enabled screens with ultra-high brightness and has lavish interiors. Also available is a

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variety of F&B options and best-inclass services at pocket friendly introductory ticket price of Rs. 80/-. Optimising the growing need for the premium entertainment hub in the city, the brand new property offers an exhilarating movie experience for film buffs. Mr PV Sunil, Managing Director, Carnival Cinemas, said, "The launch of Carnivals multiplex in Raigarh is at a time when the much anticipated film of the year 'Jab Harry Met Sejal' releases. We are extremely happy and dedicate this entertainment hub to Raigarh and its citizens. Considering the region has been expanding multifold, it made perfect sense to give residents their very own multiplex with easy access. This ensures that movie goers of Raigarh need not travel long distances to enjoy a premium experience. We have worked towards providing state-of-the-art technology and services at a reasonable price. Keeping in line with our national and international expansion plans,

we are very focused on increasing our presence in Chhattisgarh as well." Carnival Cinemas is one of the largest multiplex chains in India spread across 93 cities with 339 operational screens across 128 locations. Carnival Cinemas entertains over 40 million patrons annually and has a total seating capacity of over 1,10,000. Carnival Cinemas has recently forayed into the overseas market with the commencement of operations in Singapore. In India, it's footprints is present in prominent states like Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Madhya Pradesh, Rajasthan, Punjab, Gujarat, Haryana, Delhi NCR, Jharkhand, Chhattisgarh, Uttar Pradesh, Uttarakhand, West Bengal, Bihar, and Himachal Pradesh. In sync with the current growth plans, Carnival Cinemas has signed MoUs with Governments of Jharkhand and Odisha in order to set up 75 theatres-cum-recreation zones and 150 screens in the respective states. This will enable the Group's vision of holding 1000 screens by 2018 globally, each one providing a state-of-the-art movie experience and premium service standard.



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INOX INSIGNIA at Noida:

A 7-Star Signature Experience

India's premier multiplex chain INOX Leisure Ltd introduces for the first time its 7-star signature experience, INSIGNIA in Greater Noida India's premier multiplex chain INOX Leisure Ltd announced the opening of its 119th multiplex in Greater Noida. INOX at Omaxe Connaught Place Mall, Sector Beta 2, is now open to guests with 5 screens and 1223 seats, inclusive of its 7-star signature experience, INSIGNIA.

Stunning Movie Experience Now in Noida Speaking on the occasion, Lalit Ojha, Regional Director, North, INOX Leisure Ltd said, "INOX is proud to bring the greatest movie experience to Greater Noida, with INOX Omaxe Connaught Place Mall. The multiplex

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features with stunning life-like 4K projection, Volfoni Smartcrystal solution for the brightest 3D

projection and explosive Dolby Digital sound, bringing movies alive. It also houses INSIGNIA, which is the last word in luxury cinema entertainment. With the launch of these 5 screens at Omaxe Mall, we will ensure that we continue to offer the warm INOX hospitality and the best movie-viewing experience to our guests in Greater Noida", he adds. The movies showcased at INOX Omaxe Mall in the opening week are Jagga Jasoos, Mom and Love Icon in Hindi; War for the Planet of the Apes and Spider-man: Homecoming in English. With the launch of these 5 screens here at Omaxe Mall, INOX now has a total of 21 screens in the State of Uttar Pradesh (10 in Greater Noida, 3 in Meerut and 4 screens each in Lucknow and Kanpur). Nationally, INOX has 119 multiplexes & 476 screens in 58 cities across India.



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Narasimha Chitramandira:

Serving Patrons with

Quality & Care After its renovation and reopening on April 2017, Narasimha Chitramandira in Bangalore is one of the best single-screen cinema in the city to offer services that can match up to any multiplex.

The very mention of "Silk Board Junction" to any Bangalorean is bound to bring about some typical reactions related to the traffic woes on this busy stretch of road. But for the old residents of the city, the locality is associated with pleasant

memories of visiting their favourite Narasimha Chitramandira theatre for many good years. Situated on the NH 44 on the busy Hosur Road between Central Silk Board Junction and Electronic City, the cinema is one of the most familiar landmarks in the

vicinity. The cinema theatre was started by Late P Narasimha Reddy in the year 1978, and was the only single screen theatre at that point in time.

Refurbished with Superior Sound System, Projection & Much More In 2014, Narasimha Reddy's grandsons, N Naveen and N Pramod, inherited the property and undertook the renovation work in 2016-17 and re-opened it on April 24, 2017. The renovation work included seating, air conditioning, auditorium acoustic insulation, Dolby Atmos Sound 48 Channel, 4K Projection and providing adequate parking space for vehicles. The Sound and Projection equipment has been provided by Qube.

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"Our theatre is the first and only in Bangalore with 48-Channel Dolby Atmos sound system and 4K Projection," proudly assert Naveen and Pramod. The total seating capacity of the theatre is 571 including Silver Class seats (181); Gold Class seats (342) seats and Platinum Class seats (48).

A Single-Screen with Superior Amenities The single screen cinema offers services that can match up to any multiplex in the city. "Amenities such as Baby Care for new mothers with infants is something that no single screen theatre has provided! We have installed cubicles in toilets similar to multiplex. The seating arrangement is such that we have provided ample leg space for free movement of visitors. Car parking is

provided with driveway in case any visitor needs to leave early or in between the show," they elaborate. "We have provided facilities that can match with any multiplex. Our theatre is equipped with the latest Dolby Atmos 48 channel sound system and Barco 4K projection, installed and commissioned by Qube

Cinema. We offer these features at a reasonable ticket price, which is lesser than that of any multiplex. We are very happy with the kind of feedback we have received from our patrons in such a short span of time after reopening," say Naveen and Pramod.

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KSS Miniplex Now Enters Goa Located in '1930 Vasco' shopping mall by NRB Group in Goa, the KSS Miniplex is all set to raise the bar of entertainment in the city by providing un-matched movie watching experience to its audiences. A tiny emerald on the western coast of India, Goahas always been one of the most popular tourist destinations among both national and international travellers. The state is also witnessing a spurt in cinema entertainment centres. KSS Miniplex, a wholly owned subsidiary of KSS Limited, marks its presence in Goa with the launch of its first two-screen miniplex in Vasco. Located in '1930 Vasco' shopping mall by NRB Group in the city, the new miniplex is all set to raise the bar of entertainment in Goa by providing un-matched movie watching experiences to its audiences. With the addition of two screens, KSS Miniplex marks the completion of 19 screens pan India. Offering a world-class movie watching experience at affordable prices, the 2-screen miniplex will see state-of-the-art video auditoriums and sound systems with a luxurious ambience for patrons. The newly

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launched single screens will have a seating capacity of 74 and 43 seats respectively. Since comfort plays a vital role in the overall movie watching experience, Audi 2, which has a seating capacity of 43, will have the facility of recliner seats for patrons while Audi 1 has push-back seats. Commenting on the launch, SatishPanchariya, Group Chairman KSS Limited said, "It's a very happy moment for us as we add two more screens to an already existing strong network of screens across the country. Continuing our commitment towards offering the best entertainment experiences at cost effective prices, the new miniplex in Goa is a step towards expanding our geographical footprint in India. We look forward to reach every part of the country whilst living up to our promise of offering the best entertainment experiences to our audiences." On the launch of KSS Miniplex, Mr. Naryan R Bandekar, (Chairman - NRB Group) said, "We always strive to offer our patrons world class shopping and entertainment experience in the city.

We are very happy with the launch of KSS Miniplex at '1930 Vasco' which will further enhance the cinematic experience of the audience. We look forward to a strong association with KSS and many more such miniplexes in the city." KSS Miniplexes project audio-visual content in FULL HD, powered by 3D compatible technology and ultramodern digital sounds, thereby revolutionizing the viewer experience. Bolstered with multi cuisine food courts that are priced affordably, KSS Miniplexes ensure that quality entertainment is delivered at lower spends per head. KSS plans to establish more than 500 such theatres in India.


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SRV Mini-Theatre

A Full-fledged Audio-Visual Facility SRV Mini-Theatre in Malleswaram is an ideal destination to present high-quality audio-visual content. Do you have an audio-visual presentation for the investors of your start-up project or a short film you to proudly show your family and friends? If you are a creative bee and wish to project your work effectively, SRV Mini-Theatre in Malleswaram is the place to be.

providing superior quality Dolby sound effects and a high resolution Projector, in a theatre setting. The theatre is complete with display screen, a stage for performances, and a cafeteria, for a memorable gettogether. The Theatre offers high-quality seating to accommodate 86 people and Centralized AC to create the right mood.

SRV Mini-Theatre in Malleswaram is the ideal destination for Corporates, Friends and Family to celebrate events or get-togethers in an interesting manner. It is a tailor made destination for holding film preview shows for media, censor board and others. Typical get-togethers in hotels, conference rooms and minihalls do not provide the right ambience or impact required to present high-quality audio-visual content. Hiring a large and full-fledged auditorium can be a costly option and a redundant one when the gathering is small. SRV Mini-Theatre bridges the gap beautifully by

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• INDIA PLEXING • Meals or Snacks at the cafeteria will be catered by Ogara Catering, Ogara Catering, a group company under SRV Solutions. The Ogara brand also manages cafeterias in corporate campuses and techparks across Bangalore. Ideal Venue for: •

Corporates/Startups to present products to

Investors and Prospective Clients

Board Meeting / Strategy Meeting

High-powered meeting

Conference / Seminar / Training Programme

Lecture/ Workshop

Farewell / Promotion Party

Annual Day celebrations of smaller companies or individual Business Units

Film Preview for Press, Censor Board, or a gathering of friends and family

Short-film previews for Friends and Family

Audio Release of films and Trials for film songs/singers

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Plays, Dance, Drama Recitals

Music Concerts

Hosting live TV coverage of sporting events such as IPL, for friends and family

Portfolio Presentations by Creative Artists

Get-togethers of Hobby Groups in order to share interesting information

Technical Features •

NEC 2K DCP Projector

QUBE 2K Server

DOLBY 5.1 / 7.1 / DOLBY Atmos Surround Audio System


• TECHNICAL •

Dolby IMS3000:

Empowering India With the aim of empowering exhibition centres and theatres across the country, Dolby launched its latest Dolby Integrated Media Server IMS3000 in India. Dolby, the world leader in creating audio, visual, and voice technologies for cinemas, home theatres, PCs, mobile devices, and games, has its latest offering for India. With the aim of empowering exhibition centres and theatres across the country, Dolby launched its latest Dolby Integrated Media Server IMS3000 in India. This revolutionary technology now available in India offers a full range of audio, imaging, accessibility and content management solutions designed to give audiences the most fully immersive cinema experience available to date. The Dolby Integrated Media Server IMS3000 combines Dolby audio and image processing in one unit. When coupled with the Dolby Multichannel Amplifier and SLS Express Series, they offer a complete, integrated solution from 5.1 to Dolby Atmos.

IMS3000 - A Revolutionary Technology The Dolby Integrated Media Server IMS3000 combines the strength of Dolby's audio processing and imaging server in one unit, by unlocking the power of Dolby Atmos. An innovative imaging server and audio processor, the new Dolby Integrated Media Server IMS3000, delivers reliability and enables exhibitors to show movies with superior sound. The integrated media server offers flexibility with audio and supports popular sound formats like Dolby Audio 5.1 or 7.1 sound, as well as the immersive audio format of Dolby Atmos. On the visuals front, the Integrated Media Server IMS 3000 is compliant with Digital Cinema Initiatives' and supports both 2K and 4K playback formats with Bit rates up to 500 Mbps.

Features •

Low cost of ownership (maintenance, power consumption, simplified system design)

Up to 500 Mbps DCI-compliant digital cinema packages (DCP) playbackInterop and SMPTE packages

Web-based UI allows easy access from anywhere on the theatre network

Single-board design

2 TB of internal storage with RAID 5 protection and convenient front-panel access

Hot-swappable drives

External NAS support for additional storage

Complete integrated audio processor with optional license for playback with full Dolby Atmos

Dolby SLS Express Series Dolby unveils its SLS Express Series speakers for India at Big Cine Expo 2017 held between 8-9 August 2017 at Chennai Trade Centre. The speakers will be first installed at SPI Cinemas’ Sathyam Multiplex in Chennai who also installed India’s first Dolby Atmos. The new SLS Express Series comprises the new 3-Axis Speakers, which deliver exceptionally clear and powerful

sound in a smaller, lighter package that’s easier to install, and the Rapid Rigging System, which simplifies overhead speaker installation to reduce labor costs and downtime. The SLS innovations in loudspeaker and rigging technologies, paired with the Dolby Multichannel Amplifier, are more flexible and enable you to deliver both Dolby Atmos and Dolby 5.1 and 7.1 experiences.

At the Big Cine Expo 2017 Sameer Seth – Director, Marketing - India, Dolby Technology In conversation with D Teddy Joshua – Head Engineering & Projects, SPI Cinemas

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• TECHNICAL •

Little Nap

Synonymous with Recliner Comfort Taking comfort to a whole new level, Little Nap has set new benchmarks for recliners in cinema industry.

An Indian brand with a global acclaim, Little Nap Designs Pvt Ltd is dedicated to developing world-class recliners for Homes, Home Theatres, Cinemas, Hospitals, Club Houses, Preview Theatres, Automotive segment etc. It has been consistently introducing new designs and innovations in its portfolio. Taking comfort to a whole new level with their state-of-the-art features and breakthrough innovations, Little Nap has set new benchmarks for recliners in cinema industry as well. Little Nap, a name synonymous with comfort, has always laid stress on the concept of 'Be Spoke', allowing the patron to customize the recliner the way they desire, redefining their personal cinema experience.

Bespoke 'Reclining' Experience For one of the challenging projects ofK Sera Sera (Goa), they did reverse engineering by completely altering the recliner size to fit in their already allotted space. Keeping in mind the hygiene of fabric upholstery, special water repellent coating was provided

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to keep the upholstery dust and stain free. Fulfilling most unconventional demands, Little NAP got a customized light installed on the recliners of Wave Cinemas (Lucknow), which lights up once the button is pressed, so that the food menu can be easily read and the patron can attend to the usher, despite having low lighting in the Audi. Correspondingly, Grand Cinemas (Gurugram), was very particular about having lighting feature in the

recliner so that the customer could find knick-knacks, and conveniently make a payment while ordering. Again, Little Nap designed a concealed light and integrated it beneath the swivel table, with an on/ off control on the cupholder, to create perfect ambient illumination to meet the utility of the both cinema and thecustomer. To provide the "wow factor" and a superior seating experience, the company believes in raising the bar each time, whether it's a concept or a solution.


• TECHNICAL •

Qube Delivers

Premium Immersive Audio Experience to Cinemas Qube Cinema's Immersive Audio division has installed Dolby Atmos in more than 100 cinema screens across India. With their unmatched domain expertise and ability to innovate, Qube is delivering the ultimate immersive sound experience to cinemas in the country. TheatreWorld tracks the journey of Qube Cinema's Immersive Audio division. Watching a movie at the cinema should be a captivating experience, drawing the moviegoer into the story and immersing them in the picture and sound. The audience has been traditionally drawn to the cinema due to the large screen experience and the potential to share the thrill with an auditorium full of likeminded people. The audio industry has been at the forefront of movie technology, striving to produce immersive audio beginning with the introduction of stereo, 5.1 and 7.1 surround sound technologies. Immersive audio is a cutting edge technology that generates an audio soundscape that surround and "immerses" the listener in a complete and utterly convincing sonic experience.

always play the sound the way the director or the sound engineer had intended. Qube Cinema brought a sea change in the digital cinema sound in India which helped it to move from mono to digital. There were a number of companies that sold international brands in India, but without the requisite technical expertise. Qube initially did the design and installation of numerous audio recording and mix facilities in South India. Later, Qube began to undertake cinema projects outside India and have executed around 30+ cinema screens until now. Qube designed and installed Asia's first Dolby Atmos mix stage in

Chennai. There was a need to meet certain standards specified by Dolby for Dolby Atmos and this required a team with the right technical knowledge and capability in the market. There was also demand from the creative audio community in achieving a higher level of standardization in movie sound in the theatre and Qube was successful in achieving this. Qube found an ideal partner in Dolby and began to promote Dolby Atmos format in India in 2012. Sivaji 3D (Tamil) was the first Indian movie to release in the Dolby Atmos format. Qube's high level audio team began to use their expertise for the benefit of the cinema exhibition sector. Affordable Cost Sets the Trend for Faster Adoption of Dolby Atmos by Cinemas Initially the migration cost from 5.1 sound to Dolby Atmos was perceived as being high for cinemas and this was being seen as a challenge for

Pioneers of Audio Qube Cinema's Immersive Audio team has been quietly bringing about an immersive audio revolution in India and cinemas in the country are extending the large-screen picture with an enhanced immersive sound experience. While there was awareness of the importance of sound after the introduction of Dolby Digital in the mid 1990s, there was a dearth of professional system integrators who were well versed with the technology and focused on achieving the best results. Cinemas did not

The Qube Immersive Audio Team - From L to R - Standing- Arun, Anand, Sankaran, Suryasekar, Prasanth, Sivaguru Nathan, Renjith Nair, Michael Sitting from L to R -Sivaraman M, Suryanarayanan KM and UmeshChandran R

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• TECHNICAL • faster adoption. It was then that Qube tried to make an affordable offering of Dolby Atmos available for the Indian market. The 16-channel option - which allows reuse of existing equipment with some additions such as the Dolby Atmos CP-850 cinema processor - reduced the investment burden for theatres, and also provided the flexibility to upgrade to a full Dolby Atmos installation later. This was branded as Dolby Surround 16. This stirred the market and resulted in demand for Dolby Atmos even in smaller towns. Kerala, which is a relatively small regional cinema market, today has more than 40 installations of Dolby Atmos! This is a testimony to the popularity and acceptance of Dolby Atmos sound format amongst exhibitors. Qube represents several leading brands like QSC, Pulz and Dolby. With their vast experience in cinema projection and sound, the Qube Immersive Audio team also offers consultancy services for setting up cinemas from scratch.

South Exhibitors First To Adopt Dolby Atmos Given the popularity of cinema in the region, the exhibitors from South India were one of the firsts to adopt Dolby Atmos which shows their commitment to providing an unprecedented experience to their moviegoers. TheatreWorld highlights four cinema screens in South India which have been set up with Dolby Atmos by the Qube Immersive Audio team.

Melody Cinema - Vizag Melody Cinema in Vizag is equipped with Dolby Atmos and has a 54 audio channels installed by the Qube Immersive Audio team. They also have deployed QSC SC443, 3 ways screen channel loudspeaker along with 6 QSC SB7218 dual cinema subwoofers with 48 SR series cinema surround speakers and DPA Digital signal processing amplifiers. Melody has one of the biggest screens in

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South India - 1660 sq. feet, longest seating arrangement in stadium style seating - 135 feet and one of the first to install studio spec baffle wall and is also equipped with Barco 4K projection system. "At Melody, we strive to provide our customers with the best cinematic experience as they watch their favorite heroes and characters on the big screen. To this end, our main priority throughout our recent theatre renovation was making sure we designed a space where moviegoers would enjoy their audiovisual experience with enhanced state-of-the-art technology," says Dr Lakshmana Rao Atluri, owner of Melody Cinema. "Of course, this meant improving the overall infrastructure and ensuring customer satisfaction and comfort with better seats and upgraded air conditioning. We wanted to offer the best in sound and visual quality as they are critical to maximize the impact of the movie and the two companies that we felt best aligned with our personal philosophy of providing a high quality movie experience were Qube and Dolby. Qube Cinema has been one of the eminent names in the cinema technology business and provides top class digital cinema servers. Dolby Atmos is unquestionably the leader in sound technology. Choosing these two brands was a simple decision in realizing our own goal of enhancing our viewers' cinematic experience.

We hope that our customers see and feel the difference," informed Dr Lakshmana Rao Atluri.

Narasimha Chitramandira Bengaluru Narasimha Chitramandira is situated on NH 44 on the busy Hosur Road between Central Silk Board Junction and Electronic City in Bengaluru. The cinema theatre was started by Late P Narasimha Reddy in the year 1978 and it was the only single screen theatre at that time in that locality. "In 2014 we inherited the property and undertook the renovation work in 2016-17 and re-opened on April 24th 2017. The renovation work included seating, air conditioning, auditorium acoustic insulation, Dolby Atmos installation, 4K projection and providing adequate parking space for the visitors' vehicles. Qube's team played key role in delivering the best sound and projection and was very cooperative and guided us at every step from auditorium acoustic insulation to the final calibration of Dolby Atmos. Qube has supplied us with all the sound and projection equipment. They have given us the best of QSC amps, speakers and


• TECHNICAL • Barco 23B projection equipment. In a short period of time after reopening we have achieved good response from the audience for the mind blowing sound and projection and this would not have been possible without Qube," says Pramod Reddy, Owner of Narasimha Chitramandira.

Savitha Film City- Kannur "Sound has traversed a long journey in cinema. From analogue to digital and now the immersive audio experience. I started my film exhibition career back in 1992 with one screen named Sangeetha, and down the line I was able to add 4 more screens in Kannur named Savitha, Saritha, Samudra and Sagara which are encapsulated in a single theatre complex known as Savitha Film City. Later, we had to shut down Sangeetha as it was a temporary screen," informs, KE Jas of Savitha Film City. "We have always tried our best to travel and transform ourselves along with the latest technologies and trends. In 2014, we renovated the interior of all 4 screens to the best level, and our audience has appreciated our effort very well. The next challenge for us was the technological upgrade. I've spent around 15 months to learn, understand and to come to a conclusion about the current technology demand, and how this experience can be made available for our viewers in Kannur. We decided to go ahead with Barco 19B-4K Projectors for all the screens and convert 2 screens (Savitha and Sagara) to Dolby Atmos. Both these Dolby Atmos installed screens are

70 feet and towards the screen side the height was 42 feet.

equipped with 3D as well, with Harkness Clarus 270 screen. The other 2 screens are Harkness Perlux 180. This project has been accomplished with the immense support from Qube team, and the result of the same is marvelous. The feedback what we have received so far from our audience makes us feel confident and proud. Our theatre complex is located in the heart of Kannur city in an area of 160 cents of land. We have recently acquired another 60 cents of land adjacent to our existing complex, keeping in mind our next project to add 3 more screens equipped with the latest cinema technology by April 2018. The objective is to provide our audience with the best of cinema experience which will ensure that they watch movies only in theatres," claims Jass.

Sangam Cinema - Chennai Sangam cinema is a 3-screen complex in the heart of the city located in the Poonamallee High Road in Chennai. The three screens are Sangam with 887 seats, Padmam with 468 seats and D Lounge with 286 seats. All three screens are equipped with DCI standard projection equipment installed and maintained by Qube. Sangam decided to opt for Dolby Atmos for the main screen i.e. Sangam. Sangam is the largest screen with 887 seating capacity. The room dimensions were 110 feet x 70 feet and balcony dimensions were 50ft x

This was one of the most challenging projects, considering the room dimensions and air volume. Normal cinema speakers would not cover the under balcony stall area. The Qube Immersive team decided to try out other technologies available. After a detailed study by the Qube team, it was concluded that line array technology was the best that can deliver the desired 'equal sound pressure level' in the entire seating area. The extreme low subwoofer effects were also tough to control for equal level in the entire auditorium which was spread across 110 feet length, 70 feet wide and 42 feet height. So the subwoofers were stacked as an array for even sound pressure level in the seating area. Qube then approached Pulz Electronics to custom design the line arrays and for LCR. Later it was realized that for better reach, even the surround speaker also needed to be a line array! This was the first time line array was used for Dolby Atmos application. All other surround speakers used were the QSC SR series along with QSC SB7218 cinema subwoofers. All amplifiers were QSC DPA Digital DSP amplifiers. The end results were stunning. Baahubali: The Beginning was the immediate major release and cinegoers enjoyed the Dolby Atmos experience at Sangam Cinema. Qube Cinema has been a trendsetter and their understanding of this domain and ability to innovate as per customer requirements is a testimony to their success and position in the market.

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