INOX Mulls Expansion Strategy Multiplex operator Inox Leisure is confident in pursuing an expansion strategy and has a pipeline of 834 additional screens after FY23, according to its latest annual report. It currently operates 702 screens across 73 cities as of recently and estimates the screen count to go up to 752 by the end of this fiscal year. "We are confident about pursuing our expansion strategy and with diligent efforts, we continuously work to expand the number of screens around the nation and strengthen our balance sheet," said INOX Leisure. In FY22, when the exhibition industry was impacted due to Covid-induced restrictions, the company witnessed the highest screen addition, accounting to 32 in the industry (8 multiplex cinema theatres). "We are prepared to welcome the movieviewing audience back to our theatres and provide great services since we have a strong pipeline of future films," it said. INOX has 164 properties with 702 screens and a total seating capacity of 1.55 lakh. In FY22, its revenue from operations was at INR 677.87 crore compared to INR 98.74 crore a year ago when impacted due to the pandemic. On the revenue front, INOX is also working on using alternate content for cinema audiences. Whether it is live screening of sporting events or screening of sponsored films or hosting live comedy events, INOX has innovated hugely in the space of alternate content to offer unique experiences," it said, adding the introduction of E-sports into cinemas is an opportunity to offer alternate content experience. INOX Leisure also has tied up with ICC to screen the live matches at selected INOX cinemas. It has launched the sale of official merchandise of the superheroes and sportspersons as an alternate revenue source. "By working together, we will bring
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characters from Disney, Marvel, Lucas Films, Warner Bros, DC Comics and Universal closer to the audience," it said. In March, the company announced a merger with rival PVR, and its board approved a draft scheme of amalgamation, which is subject to the receipt of regulatory approvals, including from NCLT, SEBI and others. According to the company, it has received an observation letter with 'no adverse observations' from the BSE and 'no objection' from the NSE on the scheme of amalgamation. The company has filed necessary application with NCLT, Mumbai, it said.
National Cinema Day Draws 6.5+ Million Moviegoers to Indian Cinemas Multiplex Association of India (MAI) postponed the National Cinema Day, which was earlier scheduled to be celebrated on September 16. Over 4,000 screens at multiplexes from across the country including cinema chains like PVR, INOX, Cinépolis, Carnival, Miraj, CITYPRIDE, MuktaA2, MovieTime, WAVE, M2K, DELITE and many others, teamed up to offer ‘celebratory admission price’ of INR 75 to mark the National Cinema Day. The MAI said the commemoration of the National Cinema Day was
postponed ‘on request from various stakeholders and in order to maximise participation’. MAI confirmed that a record number of cinemagoers went to the movies to celebrate the National Cinema Day. A record number of 6.5+ Million (estimated) moviegoers visited their local cinema to celebrate the National Cinema Day. The one-day initiative has seen a massive response from the Indian moviegoers, with shows starting as early as 6.00 am due to an unprecedented demand for the movie tickets. Audiences of all ages came together, and country’s cinema operators reported house-full shows throughout the day, making 23rd September the highest attended day of the year. National Cinema Day celebrated the successful reopening of cinemas and is a ‘Thank You’ to the moviegoers who made this happen. The massive success of the initiative reinforces the fact that the appeal of the cinema experience is universal, enduring and deep rooted in the minds of the Indian audiences. According to the MAI, India has seen one of the sharpest recoveries in the film exhibition business, globally. “Quarter 1, FY’23 recorded impressive numbers among cinema operators on the back of global and local tent poles that resonated with the Indian audience. The quarter was marked by the release of some of the biggest domestic hits like ‘KGF: Chapter 2’, ‘RRR’, ‘Vikram’, ‘Bhool Bhulaiyaa 2’ and Hollywood hits such as ‘Doctor Strange’ and ‘Top Gun: Maverick’,” read the statement.
Carnival Celebrates 10 years of Movie Magic!!! Carnival Cinemas, one of India's largest multiplex chains founded by Dr Shrikant Bhasi, celebrates the successful completion of a decade in entertaining its patrons with its best in-class cinema content. With over 450 screens in 150 cities, it offers a unique movie viewing experience that is perfect for the movie lover. It has a clear vision to reach 1000 screens and is always innovating to make sure that the customers have the best possible experience. Carnival Cinemas was the first to start its first multiplex in Angamaly, Kerala in the year 2012. In 2014, Carnival Cinemas acquired Broadway cinemas with 34 screens. In 2015, it acquired Big Cinemas and Glitz cinemas with 278 screens. In 2016, Carnival went international and opened its first cinema in Singapore & also became the first Indian origin exhibitor with international presence. In 2018, it took over the operations of Maharashtra based E-square Cinemas with 14 Screens. Carnival Cinemas scaled up high in FY20 and achieved the highest footfalls, revenue and EBITA figures. These iconic milestones reminds that it has come long way, and that it has been consistently working towards achieving its goals. The journey emphasizes Carnival Cinemas' long-term commitment to excellence and its unwavering focus on the consumer experience. Carnival Cinemas is committed to providing the highest quality of service and achieving optimum customer satisfaction. The organisation was the first to comply with the requirements of ISO 9001, and it continues to strive for excellence in everything it does. This celebration has definitely added excitement amongst the employees of Carnival Cinemas. On celebrating the success of Carnival Cinemas, Vishal Sawhney, Director and CEO, Carnival Cinemas
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says, "We are extremely happy to announce that Carnival Cinemas has successfully completed a decade in the entertainment business sector! It's hard to believe that a decade has passed since the very first Carnival Cinemas opened in Angamaly, Kerala. We would like to thank all of our loyal patrons as well as our business associates and vendors for helping us reach this momentous occasion. I am happy to say that Carnival Cinemas will remain your go-to place for the latest films, no matter what the decade is! Carnival Cinemas is preparing itself to reach 1000 screens. We love being able to provide entertainment to our customers, and we're very excited to celebrate 10 years of Carnival Cinemas!
Gifts on Movie Tickets Offered by Carnival Carnival Cinemas is rewarding consumers for booking tickets via its website. By booking tickets online, moviegoers get assured gifts, and few lucky winners will get a chance to win free hampers. Carnival Cinemas would establish a strong connect with the moviegoers by engaging them through its unique reward activations. The company is consistently setting benchmarks of pioneering innovation, across the Indian exhibition. This reward campaign initiative is designed to encourage consumers to book their tickets online through the Carnival Cinemas website. This would ensure that the customers have the best experience possible. The consumer will be able to experience a convenient ticket booking process. This promotional campaign would help to increase the excitement and anticipation for the upcoming movie; and the offer is valid PAN India.
The rewards include free products, vouchers and food & beverages. This would be a great way to encourage people to come to cinemas to watch their favourite movie, and would help to boost the website traffic. After the movie ticket purchase from the website, each patron will be rewarded which could be collected from the cinemas. Additionally, a lucky winner will be chosen in every show at Carnival Cinemas at their IMAX Wadala theatre. The lucky winner would get bumper gifts. The Carnival Cinemas website would be the ultimate one-stop destination for all information related to the upcoming movies, F&B offers, festive offers and new property launches. The consumers would find detailed information about each and every event along with the dates and time. With a touch of a button on the website, the consumers can book their favourite movie securing the seats of their choice. On launching the offer for the patrons, Vishal Sawhney, Director and CEO, Carnival Cinemas states, "We are excited to announce the launch of our new promotional offer for our patrons! With this new scheme, our patrons can enjoy easy and convenient booking options through our website & at the same time be rewarded for the same. We hope that our patrons will find this new scheme interesting. At Carnival Cinemas, we believe that the consumer is the most important aspect of our business. We strive to provide an excellent experience for every customer who visits our theatres by offering a variety of films to choose, goodies and services. Our goal is to ensure that each and every person who walks through our doors has a great time and leaves with a smile on their face. We are committed to providing the best possible service and making sure that our customers are happy."
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Umaa Rajendra Cinemas:
Pioneers of Cinegoing Practices
Since 1999 the promoters of this property are known for providing an enhanced movie experience with their imported audio technology. Born without any backing from the industry and purely out of passion for cinemas and films, this property has served to be one of the favourite movie destinations for the people in Dindigul.
Umaa Rajendra Cinemas has been a notable location ever since the year 1999 for providing one of the best audio experiences ever know to its patrons. To set itself apart from its contemporaries, the cinema theatre was equipped with JBL speakers and amplifiers imported from Singapore. It had the best audio quality and DTS sound that enhanced the moviegoing experience. Founded by Rajendran Rangasamy, Umaa Rajendra is a two-screen
multiplex that seats 1200 cinema lovers at any given point. Started as a tribute for his love for cinema, this property has now become a favourite for the locals and is popularly known as the Fansfort of Dindigul. Umaa Rajendra Cinemas has always been an early adapter of technology in Southern Tamil Nadu and has been an inspiration to a lot of other movie theatres to provide audiences with a superior movie watching experience. It pioneered the introduction of
"Projects can be designed in two ways. One is designing towards the apt solution and the other is towards the budget. We always encourage our clients to prefer apt solution to experience the best outcome. The brand will support only 50 per cent of the outcome, remaining 50 per cent can be achieved only by the team who are handling the system. As a team we have worked on and successfully completed several projects with our immense experience of designing and integration. Umaa Rajendra has achieved this outcome with the dedication of its exhibitor as well as their passion." – Arun Ramesh, Managing Director, Studio Soundscape.
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4K projection and Dolby Atmos in the South of Tamil Nadu and is also one of the only two cinemas in the Madurai region to be equipped with RGB laser projection. The cinema theatre with its legacy and history has undergone several developments throughout its lifetime. In 2010 the property underwent a minor renovation, followed by a complete facelift in the year 2022. With its renovations in 2022, the property has been equipped with 58 channel Dolby Atmos QSC
• INDIA PLEXING • systems, RGB Laser projection and push-back seats to provide a very premium movie watching experience. The integration for Umaa Rajendra was assigned to Studio Soundscape, a Chennai based company that specialises in cinema audio solutions. "Projects can be designed in two ways. One is designing towards the apt solution and the other is towards the budget. We always encourage our clients to prefer apt solution to experience the best outcome. The brand will support only 50 per cent of the outcome, remaining 50 per cent can be achieved only by the team who are handling the system. As a team we have worked on and successfully completed several projects with our immense experience of designing and integration. Umaa Rajendra has achieved this outcome with the dedication of its exhibitor as well as their passion," said Arun Ramesh, Managing Director at Studio Soundscape. Umaa Rajendra has transformed the texture of Dindigul as well as the culture with its characteristic architectural patterns and styles. It establishes itself as an architectural symbol in the city. The consistent use of colour and geometry in the interiors
have been characterised with a distinct and clear code of aesthetics. The ticketing lobby is enhanced to create a depth of space with different lighting effects and with the right shades of colours and textures. The entrance to the cinema theatre leads to a lobby that is modern and free-flowing and has areas that are divided into spatial zones with seat modules in the above floor. The screens have been named as 'Umaa' and 'Rajendra' "Screen Umaa was renovated with the
idea of providing the best-in-class experience on par with the multiplexes from major cities. We have made zero compromises as far as technology is concerned by introducing RGB Laser Projection in Dindigul and being only the second to house it in Madurai region. The scintillating visuals added with powerful 360° Dolby Atmos experience along with lush interiors provides nothing short of a grandeur experience. This project is really close to our heart and we are planning to renovate the bigger screen (Rajendra) in two years' time and launch the very first mall or multiplex for our dear patrons," commented Gowtham Rajendran, Managing Director of Umaa Rajendra Cinemas. The ceiling of the main lobby enhances the magnificence of the lights as it forms patterns with the reflective mirror that matches the flooring designs. This creates a soothing and iridescent effect on the eyes. The paneling around the main counter of the cinema lends a delicate touch and provokes a feeling of immersion into a unique and energising space that is decorated with bronze mirrors. For waiting customers, a bench has been organically shaped with a brown-coloured surface. The decorative aesthetic of the interiors is
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• INDIA PLEXING • created not only by the materials but also by the forms and colours. With a combination of seemingly different aesthetics, Umaa Rajendra has surprised and interested its patrons. The lights have been lined through the corridors to the common areas in a unique style. The brand's underlying colours have been repeated in each zone and altered when needed as per different styles and moods. The choice of materials and finishing techniques have been incorporated to make the property economical as well as aesthetic. The cinema property and its rooms have been defined to be both functional and appealing.
"Screen Umaa was renovated with the idea of providing the best-in-class experience on par with the multiplexes from major cities. We have made zero compromises as far as technology is concerned by introducing RGB Laser Projection in Dindigul and being only the second to house it in Madurai region. The scintillating visuals added with powerful 360° Dolby Atmos experience along with lush interiors provides nothing short of a grandeur experience. This project is really close to our heart and we are planning to renovate the bigger screen (Rajendra) in two years' time and launch the very first mall or multiplex for our dear patrons." – Gowtham Rajendran, Managing Director, Umaa Rajendra Cinemas.
The interiors of the property are known to be plush and ambient. The main auditorium is in the shade canary yellow with ultra-comfortable brown shaded seats that act as an eye-catching spectacle with a strip of light that seamlessly dissolves the surroundings of the entire space. With the use of RGB-LED technology, these lights can be changed to suit the mood and aesthetic of the audience or the movie being screened. With Tamil being the main language of this region, most of the movies are screened in Tamil to cater to the locals as well as the patrons visiting their hometowns during festival seasons. Umaa Rajendra Cinemas adds to the passion of cinema in the state of Tamil Nadu with its exclusive amenities and its dedication to provide its audiences with a good time.
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TNZ Cinema:
Where Luxury Meets Convenience!
Patron to Arunachal Pradesh, the cinema multiplex operator has recently launched its property in Itanagar making it one of the only luxurious multiplexes in the state. With its dedication to provide the residents with an ultramodern and remarkable moviegoing experience the cinema theatre has soon become a crowd favourite. TNZ Cinema started began its endeavour to provide luxurious experiences to its audiences with the launch of a two-screen property in Dirang, a quaint town in Arunachal Pradesh. The people of Arunachal Pradesh would visit Guwahati for a worthwhile cinema going experience in terms of picture quality, sound, seating amenities as well as the service provided. While the state of Arunachal is known for its picturesque views, the cinema viewing opportunities in this state are on the lower side. The lack of quality cinemas allowed TNZ Cinemas to occupy the market and seize this opportunity under able guidance and leadership of Lobsang Tsering. With the launch of their Itanagar property, the cinema operator has strengthened its name and presence in the eyes of the
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audiences as well as its competitors. The cinema brand has vowed to provide a world-class experience to the people of Arunachal Pradesh. The uniqueness of the property is attributed to its lustre and ambience.
With four class of luxurious and comfortable seating equipped by Recliners India. The cinema property is equipped with three screens with Barco laser projection for better clarity of the visuals. The auditoriums boast Volfonics 3D System and Dolby Atmos surround sound. It is equipped with an online ticketing system that allows cinegoers to conveniently pre-book their tickets and seats without having to manoeuvre the box-office.
• INDIA PLEXING • With its cool and vibrant ambience, the cinema theatre is sure to woe its audience. It also features a live kitchen that allows the audiences to order freshly made food while being able to choose from a variety of food and beverage options. To cater to both palettes, it offers vegetarian as well as non-vegetarian options. The accessibility and convenience of the audiences are kept in mind when planning the parking spaces of the cinema property. It offers ample parking space within the cinema theatre compound itself. The cinema theatre vows to have one of the best fire safety systems integrated within the property. Given the location of the cinema property, there were few challenges in terms of architecture and design. The interior planning had to be done, considering the local history and tastes as well as the vision of the brand. The construction work was decelerated due to issues in transportation of the equipment and construction material. Post the completion of the construction, the only challenge TNZ Cinemas had to overcome was to hire skilled manpower to service the cinema theatre and to integrate their vendors. The kitchen at TNZ Cinema has been
equipped with Kitchnrama products to provide quick and efficient service to the audiences. The theatre also boasts regional and local vendors selling different food and beverage items. The menu has been crafted by a professional chef that has kept in mind
"My motto is to give the best cinema viewing experience to the audience of Arunachal, not only in the city but also to the people hailing from the interior parts of the state. In view of this I am opening my next screens in places like Pasighat and Ziro. In this entire dream of mine, I am getting constant support and valuable advice from various people like Ranjan Howladar and Avijit Naha, which gives me strength to go ahead with my venture." – Lobsang Tsering, Proprietor, TNZ Cinema
the tastes and favourites of the regional audiences. TNZ Cinemas is dominated by the local audience visiting the premises for a relaxing experience. The demographic comprises of students as well as the working class; hence, to cater to these audiences, TNZ Cinemas screens movies in Hindi, English as well as the local language. To complete this humongous job, Tsering was ably supported by Ranjan Howladar of Ranjan Cinema Solutions, for undertaking the entire interior design part along with sound and screen on turn key basis and by Avijit Naha from Recliners India by providing the cinema with luxurious seating solutions and by providing various recommendations to complete the project. Lobsang Tsering, Proprietor, shared, "My motto is to give the best cinema viewing experience to the audience of Arunachal, not only in the city but also to the people hailing from the interior parts of the state. In view of this I am opening my next screens in places like Pasighat and Ziro. In this entire dream of mine, I am getting constant support and valuable advice from various people like Ranjan Howladar and Avijit Naha, which gives me strength to stay go ahead with my venture." The cinema theatre being the first and only luxurious property of Arunachal Pradesh guarantees the audiences an experience that is world-class in terms of technology as well as service. The staff are well trained and experienced in their roles and dedicated to serving the audiences with the best of their skills and knowledge.
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Rajhans Rajhans Cinemas: Cinemas:
Ultra-modern Cinemagoing Experiences! An Indian multiplex chain headquartered in Surat has introduced a premium cinema house in the city of Pune and Greater Noida. With hospitality and entertainment at the heart of this offering, it aims to serve audiences with the most remarkable and noteworthy experience with its wide range of auditoriums, seating options and an array of snacks and beverages to choose from. Run by Rajhans (Desai-Jain) Group, Rajhans Cinemas is one of the leading multiplex chains that started as Rajhans Prime Cinemas in Surat in 2000. It introduced its maiden ultra-modern and premium cinema
house in the city of Surat as it offered its audiences the peak of entertainment and hospitality. It has recently thrown open multiplexes in the cities of Pune and Greater Noida as it proves its two-decade long legacy.
For both of these cinemas, a unique set of architectural style was imbibed to suit the tastes of the audience as well as match the standards of this legacy brand.
has a different seating capacity that occupies close to 200 people.
projection with Dolby Atmos surround sound and state-of-the-art resolution large screens. The cinema also features an entrancing ambience and not to mention a dedicated Snacks Station featuring freshly prepared snacks and beverages for a complete moviegoing experience.
Rajhans Cinemas Pune With a promise to deliver leading-edge visual experience coupled with moving audio technology, Rajhans Cinemas Pune is touted to be the entertainment hub of Pune. Launched in early 2022 and situated within the 93 Avenue Mall, this multiplex allows its audiences to rejoice in some of the best cinematic experiences. The four-screen multiplex features dedicated seating arrangements namely Marvel, Royal, Executive and Recliners. Each screen
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All screens are equipped with Hi-tech 3D, most advanced 2K
Keeping in mind the entertainment infatuated audience of Pune, the cinema chain was encouraged to launch this property. Their dedication
• INDIA PLEXING • to provide excellent entertainment in Pune motivated them to create a multiplex of fine standards. The ambience of the cinema theatre is not only welcoming but is so eye-catching that the audience can't stop gazing around. The seating arrangement is wholeheartedly spacious and accommodating while the sound and screen quality provides one of the best cinema experiences in Pune. The cinema theatre is known for their always-at-your-service approach. The design impact inside the cinema starts with a firm sense of entry that was aimed to create an invitation to extravagance and have the visitors fascinated to explore the interiors. The lobby reflects an air of opulence, with a dark-coloured theme. It's no surprise that gold has been associated with luxury, apart from serving as an element of indulgence it effortlessly evokes a sense of grandeur. The accent and ambient light also work in favour of the entire lobby to keep it shimmered and add an aesthetic element. The use of reflective materials for floors and walls subtly bounces off the light inside the lobby, adding itself to the decorative lighting system. In creating an immersive experience, the overall design elements truly captivate the consciousness of the patrons.
"We created such an architectural wonder in these cinemas that rightly set us apart from other exhibitors. Our ambience says a lot about ourselves, our zero-comprise attitude as well as unflinching dedication to provide the best moviegoing experience. Further, we believe that people don't just want to see big screens but also love to delight their aural faculties with impressive sounds. They also pay heed to the overall ambience, the stunning ambience wherein they would love to revel in as they have specially taken some time out of their schedule just to relax and have fun. Therefore, the ambience too has to fit the bill and that's why we've created such an ambience that makes sense." – Kuldeep Singh Sisodiya, Chief Operating Officer, Rajhans Cinemas
Every Rajhans property is designed with a peculiar set of architectural wonders. A team of highly skilled architects have worked on the most minute of details to create a great impression on the audience. The circular dome of the lobby space gives an informal look to make the visitors feel more relaxed and comfortable. The organic placement of the seating allows the user to choose and settle in their desired corner. At the same time, the well-thought high ceiling height adds to the grandness. As the height of the central ceiling has been elevated, the hanging lights protrude down to make
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• INDIA PLEXING • The property had 20 existing columns of different sizes that already occupied most of the space. To tackle them, the designers created a curvilinear envelope that engulfed most of the columns and the placement of the dome allowed to rope in the various structural and aesthetic elements seamlessly. The dome's design is augmented with a series of thin metal sheets placed in a parametric algorithm that are suspended from the ceiling. These metal leaves reflect the automated colour-changing lights and form a mobile element with a sequenced throw of air from the jet nozzles. up for the lack of lighting. The task lighting effortlessly performs as a directional feature for the passageways that leads to different interior spaces.
taken some time out of their schedule just to relax and have fun. Therefore, the ambience too has to fit the bill and that's why we've created such an ambience that makes sense."
Inside the cinema, the four different auditoriums have been designed to have separate identities, avoiding any kind of design similarity. This gives each auditorium its own uniqueness and originality. A calculated composition of automated lighting blends with a parametric themed outer membrane of acoustic paneling. This combined concept not only helps create a striking feature within the cinema but caters to an advanced acoustic performance.
Incorporating embellishing design details into the highly utilitarian walls of the theatre was one of the main challenges encountered by the designers. This was accomplished by incorporating and playing with geometrical elements that cater to the acoustical requirements of the theatre. The blank foam walls convert into accent pieces when the lights are turned on. This makes the area visually enticing while ensuring the comfort of the patrons during the intervals. The second challenge dealt with tackling multiple volumes and skewed spaces inside the cinema lobby. The designers aligned and composed a single material palette to create a seamless experience with such design extremities.
Commenting on the architectural style of Rajhans Cinemas, Kuldeep Singh Sisodiya, COO at Rajhans Cinemas states, "We created such an architectural wonder in these cinemas that rightly set us apart from other exhibitors. Our ambience says a lot about ourselves, our zero-comprise attitude as well as unflinching dedication to provide the best moviegoing experience. Further, we believe that people don't just want to see big screens but also love to delight their aural faculties with impressive sounds. They also pay heed to the overall ambience, the stunning ambience wherein they would love to revel in as they have specially
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To cater to the palette and appetite of Pune, the cinema theatre is equipped with a variety of options at the concessions counter. The patrons can indulge in quality ice-cream with Baskin Robbins or for their savoury tooth they can opt for locally famous samosas and vada pavs along with pastas, pizzas and burgers. The concession counter is fitted with Preferred Popcorn's variety of flavoured popcorn and Tastilo nachos. Pune as a city is filled with cosmopolitan residents and despite this, the dominant language remains Marathi. However, to cater to the wide and extensive range of audiences, Rajhans Cinemas Pune screens movies in most of the popular languages. The cosmopolitan crowd creates a demand for Hollywood content which is readily provided by Rajhans Cinemas.
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Rajhans Cinemas Greater Noida character that adds to the opulence.
Greater Noida being the main hub of the region filled with an array of cultures and people; Rajhans Cinemas was encouraged to throw open a brand-new multiplex with a difference. It is dedicated to offering uniqueness in every way possible especially with its first-ever gold class privilege in the vicinity. Rajhans Cinemas Greater Noida is not a place to experience movies alone, but it offers an immersive cinematic difference under one roof with luxury recliners and state-of-the-art technology. "The patrons can experience an immersive cinematic difference with five luxurious screens. Situated within Galaxy Diamond Plaza the property opened its doors to the audience mid last year. It has a seating capacity of 760 seats," said Khushboo Rai, DGM - Media and Communications.
Rajhans Cinemas Greater Noida is not just technically-enhanced, it is aesthetically appealing as well. Every square metre is dexterously designed by skilled interior designers giving it a magnificent feel. The entire ambience is spic and span and pleasing to the eyes. Further, what sets this cinema apart from the rest is its Prime Lounge which is plush with ultra-luxurious amenities, and profoundly provides a one-of-a-kind sheer gold class experience. The designers maintained a sleek profile and designed inspirational elements around an Art Deco
The ceiling's design at the entrance is known for being subtle. The lobby ceilings add to the dramatic flair, while the corridor ceilings act no less than a grand entrance to some palace. The classic dark theme of the cinema lobby becomes the perfect background to let the extravagant elements stand out. Eclectic-shaped chandeliers in every space from lobbies to corridors foreground themselves to break the existing sleek profile. The variety in level hampered the cohesive theme of the cinema. The levels were carefully studied and broken down to suit the overall grand volume of the interiors. The results turned out to be customised and unique in every inch of the space; this includes everything from bespoke furniture, and gold framing, to unique flooring. Lighting systems throughout the passageways function as both sources of illumination and as abstract of directional lighting. As the corridor is narrow with less floor space, the designers stuck to only two materials to avoid excessiveness. With its properties Rajhans Cinemas is on a mission to provide good entertainment to its audience as it attempts to be the torchbearer of breaking the hackneyed routine and encourages audiences to watch more movies.
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INOX:
Now Showing to Now Serving Each of INOX'S F&B formats satiate a different kind of craving. 1. Insignia 2. Café U NW UNW NWII N D 3. Refuel 4. Kiddles 5. Bar 6. I N OX Delights
INOX has been a frontrunner in the cinema exhibition industry as it has showcased steady and consistent growth overtime. In terms of its F&B arm, the brand has pioneered several feats as it caters to the everchanging palettes of its patrons with advanced food technologies and exceptionally curated menu offerings. Offering an exclusive presentation on its F&B roadmap at Big Cine Expo 2022, and on its visual demand that created a stir, TheatreWorld and INOX bring to you the synopsis with Dinesh Hariharan, Vice President, F&B Operations, INOX Leisure…
INOX as a brand has established itself a strong legacy over the last 20 years. It has marked its presence strongly in strategic locations with great ambience. When it comes to providing exceptional cinematic experiences to the Indian market, INOX as a name has been synonymous with premium, luxury and wholesome experiences. Its cinematic prowess is strengthened with advanced technology equipped within its auditoriums and its tactical and strong marketing has enabled it to gain patrons from all over the country. Alike the moviegoing experience it provides, INOX is a frontrunner with respect to its F&B vertical. As it continuously innovates with advanced food technologies, it has curated exceptional menus with over 500 options suiting every palette and tastebud. To ensure the quality of service it provides, INOX employs a trained hospitality team. As of today, INOX operates 164 multiplexes and 702 screens across 73 cities.
F&B Formats INOX caters to a large demographic of audiences across the country. Hence, with its extensive formats it ensures that it caters to each and every movie buff visiting its cinema.
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Insignia is INOX's in-cinema seven-star luxury dining experience, specialised in gourmet cuisines ranging from Indian, local, continental, oriental, Italian with a whole range of refreshing beverages. The Unwind Café offers an array of sumptuous delicacies including brewed coffee, cold coffee and shakes, chef's special sandwiches and burgers, gourmet fries and Nachos, and sumptuous Pizzas, all prepared by expert chefs and baristas. The desire to offer tailormade experiences to its patrons has led to the creation of homegrown formats like the vibrant and lively KIDDLES for the young audience. INOX Delights is an offering introduced to cater to its patrons outside the cinema premises by allowing food to be delivered to their homes. Along with these, Inox properties also boast formats like Refuel and a cinema bar in select locations.
F&B Business Over the decade, cinema consumption has been consistently altered and developed. While a traditional cinema outing would involve a movie with popcorn and a drink; today, extensive menus allow the audience to choose from a variety of options. In the case of INOX's F&B department, the decade has witnessed a steady growth in terms of revenue. Measuring in terms of
• INDIA PLEXING • expenditure incurred by the cinemagoer, starting from INR 47 per head in 2013, it has reached INR 91 and projected to touch INR 96 by 2023.
World of Food While INOX has showcased steady and consistent growth in terms of its F&B business, this has been successful given the brand's 'Attention to Details' approach. Accommodating entirely the world of food, INOX has introduced multiple experiences, items and promotions to please not only its customers but also its stakeholders. Beginning with the traditional set of snacks and beverages, INOX provides its patrons a range of popcorn flavours to choose from along with a chilled cup of coke. It allows its audiences to take a break from the monotonous popcorn munching as it offers various savoury options including nachos, sandwiches, burgers and samosas. These options remain common across
its locations. Staple food items remain a safe substitute, however, by introducing two new flavours Tandoori and Tiramisu on 'World Popcorn Day,' the F&B vertical has revamped its outlook on the standard snacking options as well. As INOX properties are equipped with multiple F&B formats, they offer a unique set of experiences. With Insignia, cinegoers can access the cuisines curated by Masterchef Vicky Ratnani while also participating in a live and interactive culinary workshop with the celebrity chef. These interactions are part of INOX's 'Culinary Conversations' that go beyond the traditional moviegoing experience. It further extends its involvement with the visitor allowing them to partake in unique experiences. With its numerous multiplexes and megaplexes, INOX has made its presence known in every nook and corner. As it takes on the challenge to appease its vast demographic, it pays
close attention to the local culture and eating habits. Amongst its contemporaries INOX has an edge over its F&B options as it emphasises on going 'local.' As INOX successfully attempts to cater to the local palettes, it has introduced dishes such as Chole Kulcha, Franky and Vada Pav. With menus that 'satis-fries' the hunger of its audiences, INOX has introduced menus combo items that encourage them to try out different items at nominal costs. It presents attractive offers to the audiences as it pairs their favourite snacks and beverages for as low as INR 210. The F&B selection at INOX bears in mind the wellness and health of its patrons. To satisfy their cravings it has introduced a menu that presents snack alternatives that are health conscious but yet tasty and appetising. Few of them include Makhana and Salads, Turmeric Latte and a good old cup of Green Tea instead of sugary drinks.
• INDIA PLEXING • it reaches to a demographic that looks for a light but yet a unique snacking option. Complimentary food offers a more premium outlook to standardised food combinations.
Promotions
Indian Cuisine and Quality Control When it comes to food and beverages in India, it is essential to account for the authenticity of the food, especially in terms of its quality and taste. INOX celebrates authentic Indian cuisines as it partners with ITC - Kitchens of India. The food items are curated by ITC chefs and are stored using retort packaging. With ambient storage, the products have a shelf life of 18 months. There is no additional capex on these products, and given the products are sourced through ITC, the quality of the food is maintained. Moviegoing as an activity competes with entertainment alternatives outside the walls of the cineplex.
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Hence, to acquire the attention of food lovers (apart from the cinema lovers), INOX has introduced promotions such as - 'Taste of China' and food items like pizzas and barbeque sub rolls. The variety of food provided ensures that moviegoing becomes a more premium and enticing alternative than other entertainment channels.
Taking Combos to the Next Level While combos offer cost effective and tempting alternatives, combos with items complimenting each other present a better and appealing option. As INOX pairs butter croissants, brownies and doughnuts with coffees and hot chocolates,
Having an extensive and full menu offers the audience an array of options to choose from. However, the primary focus still rests on bringing the audiences to the cinema theatres. With moviegoing and movie-watching habits constantly changing, it is essential to incorporate promotional activities and gimmicks to gain the interest of the customer. One of the obvious and most effective promotional tactics is to introduce movie-based promotions that not only garner the interest of the fans, but also of those skeptical to otherwise indulge in these flicks. Making promotions more effective, INOX has introduced the concept of 'Special Days,' wherein it offers discounts on days like Popcorn Day, Valentine's Day as well as Women's Day. Another fantastic promotion idea is to club sports and movies. Sports based promotions grabs the attention of sports fans as it caters to their
• INDIA PLEXING • arena and movie fans as the offers are too tempting to resist. Historically, INOX has introduced the 'Cricket Combo,' 'Toofani Combo' and football themed combos as well. While Cricket cannot be taken away from the Indian DNA, the celebration of festivals is also synonymous with culture in India. It is therefore crucial to target audiences during these festivities, as the need for entertainment on their days off is peaked. Clubbing these offers with the local cuisines is bound to garner the interest of moviegoers as well as the foodies. A gamechanger in the F&B market is seasonal specials, as summer time calls for mango relishes, the gloomy monsoons demand a rich savoury platter with hot tea. With the introduction of season specials, INOX satiates the everchanging and demanding palettes of its audiences. It is easy to introduce seasonal combos, however, it is also essential to transform mundane days with interesting offers to catch the eye of
needs as well. INOX has incorporated several of these practices to further and better its F&B business and revenue.
Delivery:
the customer. With the introduction of 'TUB-DAYS,' INOX has managed to rope in a crowd even on the leanest day of the week- a Tuesday. This promotional activity allows the brand to market recurringly, all throughout the property. The promo utilises the Big Tub, the largest size in the popcorn family as this acts as a bill value builder.
Practices to Incorporate Variety in food and promotions gains the attention of the cinegoers visiting the cinema theatre. However, to reach those at home and outside the cineplex premise, it is constructive to have practices that cater to their
With the introduction of associating with Swiggy and Zomato, INOX patrons can enjoy delicious INOX food from the comfort of their homes without having to pay the additional cost of commuting as well as the ticket price. On the other hand, INOX allows the patrons to 'DineWithoutTicket' as they reserve a table at Insignia and/or Café Unwind from Eazydiner. It offers 25 to 15 per cent discounts respectively to those availing this benefit.
Banquets: Alongside dining options, INOX also encourages its customers to give their special occasions a regal touch with the banquets at INOX. It hosts events from birthdays, anniversaries, corporate events to cocktail dinners
• INDIA PLEXING • and everything in between. INOX as a destination is strategically located with a luxurious ambience and well curated menu. It offers customised packages and personalised service to its patrons.
Cinema Bar: INOX has opened bar services at two of their outlets in Kolkata where customers could enjoy their favourite drinks while watching movies and also add them to the menu for private events.
Price Discovery: While offers and promotions are essential to the F&B vertical, price discovery functions as a deciding factor. Price discovery is not about increasing the prices of products, instead it is about creating value. INOX employs tactics such as ladder pricing as well as the decoy effect. Menus with decoy strategy place a decoy size between the smallest and the largest option, forcing customers to opt for the larger option in most
cases. Pricing of the products has to factor in the packaging material used as well as the unique selling point of the product. Along these terms, INOX has introduced a multitude of options within its F&B department while pricing them dynamically.
Menu Mast The designing of the menu mast requires extensive attention as it attracts the focus of the customers. With lesser and static slides, grouped
products with upselling options aids the customer in quick decision-making. It is essential that the menu mast communicates the value of the product, especially when showcasing discounts. The additional touch points that serve the F&B department include the incorporation of technology to make services more accessible and time effective. With popup carts and fast bites screens, the customers do not have to wait in long queues during the intermission.
INOX Crosses Historic Milestone of 700 Screens The newly launched megaplex by one of India's esteemed multiplex chains is fitted with 10 screens to seat around 1550 cinemagoers at a time making it the brands third megaplex till date. The megaplex is an architectural marvel and a remarkable food destination. INOX launched its third Megaplex in India in the city of Lucknow at the Emerald Mall. With this launch, the leading multiplex chain has crossed a historic milestone of 700 screens in India spanning 164 cinemas across 73 cities. The Megaplex is designed to accommodate 1550 patrons with 10 impressively designed auditoriums. INOX's latest cinema
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is also home to three experiential cinema formats including Insignia, Kiddles and MX4D. The newly launched cinema property has also become a destination of choice for food connoisseurs as it presents a vast menu serving gourmet delicacies. Each of the 10 screens within the megaplex ooze comfort as they are equipped with the best-in-class cinema technologies for sound, projection and 3D viewing. The Megaplex offers an attractive mix of experiences on the cinema and dining front. The Insignia screen is INOX's 7-star format that offers its viewers the most luxurious of movie watching
experiences. Kiddles has bright and vibrant seats and interiors along with a spacious lobby allowing the young little guests to enjoy themselves freely. The viewing format has been specially curated for the kids keeping in mind their needs and fancies. The MX4D theatre allows moviegoers to enjoy the adrenaline rush of the movie scenes with multiple atmospheric seat effects all programmed in sync with the movie, takin experiential storytelling to a new level. "We are extremely thrilled to launch our third Megaplex of the Continued on Page TM-33...
• TECHNICAL • Series 12 of 12
Cinema Design Guide
– K M Suryanarayanan
The need of the day is an evolution in the core cinema experience to attract and retain a larger audience at cinema theatres against the competition from streaming entertainment services which are available at much lower costs and in the comfort of people's homes!
SERIES IN PREVIOUS ISSUES 1.
Architecture – The ultimate experience
2.
Acoustics – Hear it right
3.
Seating – Soothing Comfort
4.
Lighting & Interior – Make it perfect
5.
Projection Room / Booth – Heart of the cinemas
6.
Electrical – Power for uninterrupted business
7.
IT Infrastructure
8.
Automation / TMS – Life with perfect shows at ease
9.
Sound – Get immersed
10. Picture – Get impressed 11. Lobby Space – Get indulged IN THIS ISSUE 12. Future Trends
Future Trends - The Big Experience & LED Cinema PLF - The Big Experience Most of the leading cinemas today, are equipped with state-of-the-art infrastructure including 4K laser projection, immersive sound systems, plush seating, designer interiors and extensive F&B services. These features have become commonplace and in fact, a necessity, for both new and renovated cinemas. Such cinemas are dominating the entertainment scene in 'A' centres; 'B' centres too are closing in on this trend since there is a dire need to provide a better cinemagoing experience to audiences. The need of the day is an evolution in the core cinema experience to attract
and retain a larger audience at cinema theatres against the competition from streaming entertainment services which are available at much lower costs and in the comfort of people's homes! Currently there are over 1,200 multiplex-grade cinemas and about 600 immersive audio enabled screens in India. However, the exhibition sector still faces its challenges to attract audiences and improve revenues. Given the competition and the saturation present in the industry, in order to stand out amongst the many good-quality cinemas, the logical
progression is to set up 'Premium Large Format' cinemas, widely known as 'PLF' Screens, providing an experience that simply cannot be achieved at home, immersing the audience in the movie and providing them a stunning experience. PLF cinemas provide a much bigger and better picture, combined with immersive audio and ergonomic seating in a carefully designed viewing space coupled with specially mastered content which is perfectly tuned to the viewing environment. The experience provided by the PLF format helps enhance the marketing of the content. The audience start seeking the branded PLF experience; PLF cinemas should be designed with utmost care to provide the audience with a highly immersive experience without distractions and a great level of comfort. The PLF picture requires 1.89 aspect ratio, 4K images, using true RGB laser projection with 3D, High Frame Rate (HFR) and High Dynamic Range (HDR) as options in order to provide the best visual immersive experience. The PLF audio requires immersive multichannel, object-based audio with an uncompromised configuration of speakers and amplifiers. The seating for this cinema format must be designed ergonomically to ensure comfort, so that the senses can concentrate on the movie and be immersed in the experience. PLF Screens should ideally have complete automation for the seamless integration of projection and September-November 2022
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• TECHNICAL • environmental lighting which helps the audience transition into the movie seamlessly and in a consistent manner across different shows. With 4,000 PLF screens across the globe, India has less than 25! Even within this meagre number, not all of them offer an uncompromising experience as some of the PLF screens in India are retrofit that only achieve a marketing advantage. Audiences don't perceive a significant difference in these screens and hence there is a lack of interest. We lack PLF screens in India because of the unavailability; there wasn't an offering that provided all the required pieces, high-quality content, design services for an ideal space for an uncompromising experience, commercially viable business model tailored to the specific needs of our movie industry and most important of all, assured high visibility. Alongside PLF design and service providers from the US, Europe & other Asian countries, Qube Cinema from India is a PLF design & service provider, tailored to the Indian movie industry, providing the best technical support & commercials backed by a reputed Indian company. To compete with high quality streaming services, it is time for the Indian exhibition industry to move into PLF to attract and sustain audience interest in cinema theatres, thus evolving the cinema industry and keeping it alive and well. PLF holds the promise to change the face of the moviegoing experience in India. The value that the format brings creates a win-win for both exhibitors and audiences and keeps cinema a cut above all other competing media.
Direct View LED Cinema Screen As the exhibition industry evolves towards large PLF screens, there are technological advancements now
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available for smaller cinema screens too, that bring higher quality pictures loaded with features. The latest on the block is the LED Cinema Screen aka the DIRECT VIEW DISPLAY. The Direct View Cinema Display is an array of Light Emitting Diodes (LEDs), with each LED chip containing red, green and blue sub-pixels representing a single pixel of the image. An array of 8.85 million such pixels will form a 4K image conforming to the DCI specifications for colour gamut, brightness, contrast and uniformity. DCI certified LED Cinema Screens will have all the required security features and include an internal Media Block to play both standard and High Dynamic Range DCPs. Here's why LE D Cinema is a LED compelling technology for exhibitors and moviegoers alike: In conventional projection, within the projector, there is a powerful white light source - either Laser or Xenon that is split by a prism and dichroic mirrors, into red, green and blue components that are then each reflected off an array of micro mirrors projecting 2K & 4K resolution pictures in each of the three primary colours, then being merged into one colour image, passing through the optics such as prisms and lenses to finally reflect off a specially coated polyester screen surface to your eyes. This journey of the white light from the source to your eyes thus encounters many processes that cause geometric distortion, loss of contrast, unevenness and other artifacts.
intensity, right from the off state to the peak brightness. With this kind of individual sub-pixel control, the LED Cinema Screen delivers absolutely deep blacks, something that is nearly impossible in conventional cinema due to the limitations of contrast in the DMD chip and the optics. With six times higher brightness than conventional cinema projection coupled with the deepest blacks, LED Cinema screens can achieve nearly infinite contrast and thus provide High Dynamic Range (HDR). In conventional projection, with the projector placed high above the screen, sometimes offset from the centre, and with the projected image passing through large lenses, there will be visible image distortion with keystoning and light falloff from the centre to the sides of the screen. In LED Cinema Screens, with the LEDs being individually controlled, the picture is uniform from edge to edge, with no light variation whatsoever from the centre to the sides. LED Screens thus deliver unbelievably sharp and beautiful images! LED Cinema Screens must be of 4K resolution but may have different pixel pitches based on the overall size required. This gives the exhibitor the option to choose the right display for their auditorium. The physical arrangement of the display is in the form of small LED modules contained within larger, physically detachable but secure cabinets. These cabinets are mechanically stacked to form the display to the required aspect ratio and resolution.
On the other hand, with LED Screen technology, the light path is a straight line from the source LED pixels to your eyes with no additional optics whatsoever. LED Screens thus deliver a vastly superior cinema experience to the viewer.
LED Cinema Screens are usually configured for the full DCI 1.89 aspect ratio. Scope movies can be played on 1.89 ratio screens with no requirement for masking as the top and bottom bands turn into an absolutely black surface.
The RGB sub-pixels in each LED are individually controlled to vary the
Since the light source of this screen is from its LED panels, there is no
• T E C•H TNEI C HA N L I•C A L • requirement for a separate projection booth with air conditioning. This gives exhibitors additional space to extend the seating area. Conventional projection lamps typically have 800 to 2,500 hours of life while the laser light sources can last between 20,000 to 30,000 hours in a well-maintained environment. Compared to that, LED displays need very little maintenance and can operate for a whopping 100,000 hours! Direct View Displays come with a host of advantages over the conventional projection systems:
•
Unmatched brightness and contrast
•
Spectacular High Dynamic Range pictures with a higher colour gamut
•
A very long operating life compared to conventional xenon, halogen & laser light sources
•
No degradation due to dust as the LEDs are sealed enclosures
•
No mechanical or optical alignments required
•
No projection booth, thus reducing space requirements and increasing design flexibility
While designing or upgrading a cinema, certain factors must be taken into consideration. Since the LED Cinema Screen does not have perforations, the stage speakers (L, C, R & Sub-woofer) must be located around the display or special speakers able to reflect the sound off the LED screen's surface must be used. For the speaker set up, the space around the display must be calculated for speaker positions based on the seating arrangement. Given the advantages of Direct View LED Cinema Screens over the conventional projection systems, it is a paradigm shift that is sure to transform the cinema experience!
The author K M Suryanarayanan (a) Sury is a passionate designer of sound and audio visual related space. He has been a key part of the above said credentials. Post his graduation from Film Institute of Tamil Nadu in 1989, he started his career in sound recording and engineering and has won a National Award for best sound. Sury heads an experienced design team at QDC that undertakes projects of larger magnitudes. He can be contacted on +91 98400 22880 / sury@qubecinema.com. QDC will be happy to collaborate with investors/Cinema exhibitors to design their theatres and offer the audience a high quality immersive cinema experience.
Continued from Page TM-30 INOX: Now Showing to Now Serving country, which is also our second, in the 'The City of Nawabs - Lucknow'. We are certain that this new Megaplex will be another feather in the cap of this amazing city, and would ensure a wholesome experience to our patrons. With its strong touristic appeal, the new Megaplex will redefine the movie-watching experience by blending luxury, excitement and sumptuousness with every aspect of the cinemagoer's visit. We will continue to offer excellent cinema viewing experiences to our patrons in the region and we are optimistic that with the strategic location this new Megaplex will be the entertainment and dining hub for the movie enthusiasts in the city of Lucknow,"
commented Alok Tandon, Chief Executive Officer, INOX Leisure Ltd. The new megaplex is designed to deliver lifestyle experiences to its patrons as it stands as an epitome of luxury, service and technology fulfilling the cinema needs of viewers of all age groups. With its innovative F&B concepts and elaborate gourmet choices, the Megaplex has become a go-to destination for many. The menu offers cuisines ranging from Indian, Lebanese, American, Oriental, Italian, Grill and Thai besides a whole range of beverages, pop corns and nachos. Apart from Café Unwind, the Insignia kitchen offers a specially curated menu by celebrity chef Vicky Ratnani. With dedicated service personnel offering
impeccable services, the city's cinemagoers are treated to best-inclass cinema hospitality. The Megaplex is not only known for its cinemagoing experiences and palette pleasing options, but also for the impeccable architecture. The Megaplex is an architectural masterpiece that occupies an entire floor of the Emerald Mall. The Megaplex perfectly encapsulates a remarkable design diversity while revolving around its festive an exuberant feel. The contemporary interiors with ample open spaces offer a delightful experience to the movie buffs as they enjoy the thoughtfully curated ambience.
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