TheatreMagic ::: December 2022 - February 2023

Advertising at PVR Embraces Technology

PVR Cinemas, the largest film exhibition company in India and the largest in-cinema advertising player in the country, added another offering to its experiential advertising bouquet of media solutions. Leveraging this unique media opportunity, OnePlus, the global technology brand, unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects that would be screened in all PVR 4DX cinemas. This is India's first immersive 4DX ad made in partnership with PVR Cinemas using all the effects of 4DX for a higher brand recall among consumers. This unique media activity was conceptualised and created in partnership with Khushi Advertising. The ad will be released in PVR's premium format of 4DX in its 19 audis located across 12 cities.

Commenting on the announcement, Gautam Dutta, CEO, PVR Limited said, "PVR as a leader believes in redefining experiences and setting new benchmarks for both cinemagoers as well as our advertising partners. The 4DX ad commercial introduced for the first time by PVR is a testimony to this vision. Advertising has evolved over the year with clients exploring new ways to reach their audiences. 4DX will offer clients and their agencies limitless scope to portray a great story of the brand and make content customised to this technology to create a lasting impact on the consumer's mind".

Cinema offers an unparalleled environment and captive audience that no other audio-visual medium can match. It offers a multi-touchpoint brand activation to brands right from the time the consumer enters the

cinema and all through their movie watching experience. Cinema is no longer considered as a secondary advertising medium as campaigns are now planned with the big screen impact of a cinema in mind. PVR through its research conducted among consumers have revealed that they recall an ad played at the cinema than any other medium.

Based on Kalki Krishnamurthy's 1955 historical fiction novel, Ponniyin Selvan-I chronicles the story of the early days of Arulmozhivarman (played by Jayam Ravi), a powerful king of the south who went on to become the great Chola emperor Rajaraja Chola I.

The much-anticipated film opened to positive response from both critics and audiences. Also backed by Allirajah Subaskaran's banner Lyca Productions, Ponniyin Selvan-I released in Tamil, Hindi, Telugu, Kannada, and Malayalam.

Set

to Cross INR 500 crore Mark Worldwide

Director Mani Ratnam's big screen spectacle film Ponniyin Selvan-I has set to cross INR 500 crore in its worldwide gross box office collection, the makers said recently. Featuring a star-studded cast of Chiyaan Vikram, Jayam Ravi, Karthi, Trisha Krishnan and Aishwarya Rai Bachchan, the Tamil historical drama released in theatres globally on September 30.

Ratnam's Madras Productions, one of the banners behind the movie, took to Twitter to share the latest box office figures. The production house posted a motion poster which stated that the film has earned over INR 500 crore worldwide gross. "Success beyond boundaries! Thank you for this tremendous response" the Madras Productions captioned the post.

India's Oscar Entry Last Film Show to Open in 95 Cinemas

India's official Oscar entry Last Film Show will be screened in 95 theatres across India, with tickets priced at INR 95. Titled Chhello Show in Gujarati, the coming-of-age drama is India's official entry for the best international feature film category at the 95th Academy Awards.

The film will be screened at the 'last shows' on Thursday, a day prior to its Friday release. "There has been immense excitement among fans for our film Last Film Show (Chhello Show) and we are all too happy to release it on the last show of Thursday. Also, what better way to celebrate its selection at the 95th Oscars than by releasing it in 95 cinemas at a wonderful price of INR 95," director Pan Nalin said in a statement.

Mani Ratnam's PonniyinSelvan-I

Inspired by Nalin's own memories of falling in love with movies as a child in rural Gujarat, Last Film Show is set at the cusp of the digital revolution. Set in a remote rural village of Saurashtra, the film follows the story of a nineyear-old boy who begins a lifelong love affair with cinema when he bribes his way into a rundown movie palace and spends a summer watching movies from the projection booth.

Q-SYS Expands Regional Office in Bengaluru

Q-SYS is pleased to announce the opening of its new office in Bengaluru, India. This 23,620 square feet facility will be the new hub for the SAARC region with sales and marketing, training, support, logistics, operations, as well as software development. In addition, it will house three state-of-the-art testing labs, two software quality assurance (SQA) labs, and a first-class training space for integrators, consultants, and end users to learn more about Q-SYS technologies.

"The adoption of Q-SYS in India has grown tremendously over the past few years, thanks to the increased awareness and business potential in the region," says Rajesh Mittal, Managing Director, Q-SYS India. "We are pleased to move into this new facility which will accommodate our substantial growth, increase support capabilities to better serve our customers, as well as continue to proliferate Q-SYS with best-in-class training."

"The Bengaluru office is an integral art of development for the softwarebased Q-SYS audio, video, and control Platform," says John White, Senior Vice President, Research & Development. "This new facility gives our team the space to expand R&D capabilities, add software development, and, in turn, continually grow Q-SYS with the innovative capabilities our customers require."

NEC Corporation India enters into an alliance with UFO Moviez

quality. This superior range of projectors benefits users from a future-proof investment providing both low initial costs as well as low operational costs with user-friendly accessibility and minimal maintenance. Furthermore, these solutions are precisely-tailored to the users' requirements and backed by a robust warranty and support service. NEC has an extensive series of laser projectors available in India with brightness ranging from 5K to 35K lumens.

NEC Corporation India, a whollyowned subsidiary of NEC Corporation, Japan, announced that it has entered into a strategic alliance with UFO Moviez, India's largest digital cinema network and in-cinema advertising platform to deploy the next generation of laser projectors.

As a global display market leader, NEC has become a partner of choice owing to the superb quality and reliability of products, backed by trustworthy performance for the past 123 years. Through this strategic deal, NEC has introduced its projector solution offerings for the Indian entertainment sector to enhance the cinematic experience for moviegoers. NEC's product offerings with DCI-compliant 2K and 4K image displays combined with natural colours resulting from cinema DLP light engine and 3D projection capabilities ensure a unique movie experience with exceptional image

Krishna Tripathi, General Manager, Display Business & Enterprise Key Account Management, NEC Corporation India, said, "We are thrilled to announce this alliance and are grateful to UFO Moviez for bestowing trust in NEC. I am sure that through our customisable cutting-edge laser projection solutions powered by advanced technological improvements, UFO Moviez will be able to deliver a blockbuster experience satisfying the highest expectations of today's digital first cinemagoers."

He further added, "This is the perfect timing for us to enter India's digital cinema business, which is relatively buoyant owing to accelerating digitalisation and increasing consumer preference towards high-end theatrical experience. We look forward to emerging as a key player in the Indian display market."

Commenting on this partnership

Rajesh Mishra, Executive Director and Group CEO, UFO Moviez said, "NEC is a leading name in the digital cinema projection market worldwide and their innovative portfolio will play a crucial role in creating a breathtaking experience for cinemagoers. At UFO, we operate India's largest D-Cinema network, and this alliance will ultimately enable us to add value to all our stakeholders in the movie value chain."

Folklore’s Simplicity Fires the Box Office

Since its release, the potent drama capable of phenomenal sweep and vigour has wooed the audience with its unique storyline and has charmed the box-office with its unprecedented response. Starring Rishab Shetty, it has won the hearts of not only the moviegoing audience, but also of filmmakers, actors, directors and most importantly the community it represents.

Set against the background of a fictional village in Dakshina Kannada, Kantara follows a Kambala champion played by Rishab Shetty. The acclaimed movie is an amalgamation of the Kambala and Bhootha Kola culture. It represents the divine dance of coastal Karnataka performed in veneration to their local spirits and deities. After 38 days of its release, the movie added at least 10 crores weekly to the box office. And now, it continues to rage fire as it breaks records and marches towards the 400-crore club. The phenomenal success of the movie echoes the appeal and value of authenticity of stories that are rooted in culture.

Kantara is a testimonial to the cliché ‘content is king,’ as it continues to surpass box-office collections collected by its contemporaries.

In a time where star-studded and high-budgeted movies made with the use of advanced technology are becoming the norm, a regional movie like Kantara has surpassed all expectations. Veteran actor

Rajinikanth reviewed the Kannada film and called it a ‘masterpiece of Indian cinema’. He also praised the efforts of the film’s lead actor and director Rishab Shetty. The simplicity of the story has succeeded in grasping the audience’ attention instantly with the portrayal of a never-seen-before culture.

The story of Kantara begins in 1847 when a pact is struck between a king and the deity Panjurli where he is granted peace and happiness in exchange for land. As the story jumps to 1990s, it focuses on Shiva who is

challenging and is in clash with a forest officer. The movies progression is marked by many monumental passages along with the depiction of cultural dances and artforms. The climax of the movie features a symbolic gesture of veneration and has had its own appeal on the audiences

The brilliant visuals have a lasting impact on the audience as it depicts a world beyond one’s imagination. It merges centuries-old folklore with glorious performances that bring out the conflict between nature and

Kantara:

humans. The climax of the movie is the cherry on the cake as it fantastically shows how these cultural dances and venerations are performed. The ending marks the enchantment of the movie among the viewers. It has become a window to visualise the unseen and unheard folklores of Bhoota Kola.

With its unique take on the content and story it wants to tell, the movie has made a place in the heart of its audience. Made with a modest budget of 16 crores, the film has been marketed merely by word-of-mouth. Despite this, it has secured a rank of its own in the industry. As it entered the sixth week of its screening, it has beaten Baahubali 2 as the biggest sixth week collection as it secured a collection of 25.50 crores.

The word-of-mouth publicity has worked its wonders because the movie does not disappoint its viewers. With the abundance of energy, quick moves, distinct visuals, unexpected action sequences and the epic Kola music the movie creates a larger-than-life atmosphere that continues to stay with the audiences even after they have exited the cinema theatre.

Securing a gross collection of 314 crores in India with an overseas gross collection of 27.50 crores, the primary release in Kannada facilitated to the majority of the collection with 267.55 crores. Breaking down its regional records, despite being dubbed, it has managed to reach to 62.4 crores in Hindi, 38.18 crores in Telugu and 6.53 crores and 9.65 crores in Tamil and Malayalam respectively.

The movie has been critically acclaimed by celebrities of the cinema industry as well as by fans and audiences; these reviews have further propelled the ratings and collections of Kantara.

Commenting on the success and storyline of Kantara, the Kashmir Files director, Vivek Ranjan Agnihotri adds, “In one word it’s just WOW! Amazing

experience. Watch it as soon as possible.” In another tweet he wrote, “This is a golden period for Indian cinema. A revolution is taking place. Old establishment is being destroyed. A new, fresh, rooted cinema is evolving. New stars are the storytellers. Please support and encourage this revolution.”

Reaching a total of 341.95 crores gross collection worldwide, the movie continues to plough through the masses expectations as it sells out its auditoriums. It has emerged as the king of box-office, despite its lowkey approach. Ram Gopal Varma took to his Twitter handle to praise Rishab Shetty’s performance in Kantara. Talking about the greatness of the movie, he writes, “The @Shetty_Rishab destroys the myth in film people that only mega budget films will pull people

into theatres… #Kantara will be a major lesson for decades to come.”

Among its patron viewers, it was also enjoyed by India’s Finance Minister, Nirmala Sitharaman as she took time out of official engagements. The Bollywood actress, Kangana Ranaut took to her Instagram and said, “I feel #Kantara should be India’s entry to Oscar next year, I know year is yet to end and there may be better films coming, but more than Oscar India needs the right representation globally... this land of mysteries and Mystics one can’t understand one can only embrace it .... India is like a miracle... if you try and make sense of it you will only get frustrated but if you surrender to the miracle you can also be one .... Kantara is an experiential reality which world must experience.”

Kantara has been the talk of the town since its release and continues to be one only because of its strong delivery, a storytelling approach that depicts the real-life struggles of people, an epic climax and popularity among the regional population. The movie is proof that the audiences today are not deterred by the lack of lustre or the lack of glamour, instead they are wooed and enticed by storylines and plots that have substance, quality and value-added content.

Sri Balakrishna Talkies:

Cinematic Legacy Continues

With its rich antiquity, the cinema theatre has been operational for about 94 years. Continuing on this tradition, the operators have redesigned the cinemagoing experience by providing one of the best audio and visual experiences to the cinema patrons of the theatre. Newly renovated and now operated by third generation of promoters, the cinema has been upgraded to a two-screen property.

Founded as a drama hall named Tuticorin Cinema Company, the property has been operational since the dawn of 1928. The stage has a legacy of being decorated with the acting of legendary actors like MGR and Sivaji Ganesan when they were part of stage plays.

The cinema hall was later converted to Sri Balakrishna Talkies in the 1950s under Tuticorin Cinema Company. During the 50s the cinema hall was

equipped Bauer B5 projectors that were later upgraded with DTS in 1999. A part of the cinema hall was then air conditioned for the convenience of the audiences. In 2005, the screen was upgraded with a Xenon projector.

With a vision to reinvent the property, the plans to renovate and refurbish began in 2018, however, the global

"Sri Balakrishna Talkies entertains our cinema lovers not only from Thoothukudi but also from nearby towns. Movies are not just movies now; the new Sri Balakrishna Talkies has converted movies into an extraordinary experience giving feast to the eyes, music to ears and satisfied taste buds with our wide range of snacks and drinks. This experience has bought back audience to theatres after the pandemic. We genuinely want to satisfy our valuable customers and want to entertain them with a rich movie experience. This is possible only because of our tremendous passion towards the industry."

– Dhanabalakrishnan Ramaiah, Director, Sri Balakrishna Talkies

pandemic hindered the progress. With 2021 the construction finally started in full swing. Towards the end of the year, the property was inaugurated and launched by R Dhanabalakrishnan, Managing Director.

The newly renovated Balakrishna Talkies continues to retain its antiquity and further the legacy of its predecessors. Now operated by the third generation under the leadership of the director D Ramaiah, the cinema hall has been converted into a two-screen property that are named 'Viki' and 'Tani.' Viki, the larger screen, is equipped with Dolby Atmos and is powered by QSC and 4K projection by Barco. On the other hand, Tani is powered with 7.1 from QSC and NEC 2K projection. Both of the auditoriums are equipped with one of the most luxurious and comfortable seating and have been effectively air conditioned.

"Sri Balakrishna Talkies entertains our cinema lovers not only from Thoothukudi but also from nearby towns. Movies are not just movies now; the new Sri Balakrishna Talkies has converted movies into an extraordinary experience giving feast to the eyes, music to ears and satisfied taste buds with our wide

range of snacks and drinks. This experience has bought back audience to theatres after the pandemic. We genuinely want to satisfy our valuable customers and want to entertain them with a rich movie experience. This is possible only because of our tremendous passion towards the industry," commented Ramaiah, Director of Sri Balakrishna Talkies.

Based out of Coimbatore, Beads Architects has conceptualised the distinctive design and architectural elements of Balakrishna Talkies. The architecture and design of the cinema property has been fashioned under the concept of

'Colour Psychology.' Viki has been equipped with red-coloured seats, as red is the first colour lost to sight in low light conditions. On the contrary, the grey seats are the best seats within the auditorium as they have been placed in an angle to the screen that benefits and enhances the cinema viewing experience. The screen Tani, is dominated with two shades of blue, light and dark. As blue symbolises a feeling of calmness and serenity, the brand has utilised this colour to represent stability and reliability.

The seating in the lobby has been designed to be spacious and comfortable. It features the use of plywood and ply marble instead of traditional sofas and chairs. This unique feature adds to the design element of the lobby. The metal MS columns that grace the entry arch to the lobby have been designed to reuse the original material from the demolished building. For the elevation of the building and its exteriors the colours grey, green and white were utilised to add to the design factor of the project.

The designing of the property had to take into consideration the existing space and convert it into a structure that would house two screens, a lobby as well as a parking lot with ample space. Converting the single

"Since our team has the experience of designing and integration of more than 300 screens we know what the exhibitor and public want. We are a team of 10 heads who are technically strong in cinema audio integration. The output with Sri Balakrishna Talkies is achieved only because of the exhibitor's passion towards their theatre and sound especially."

– Arun Ramesh, Managing Director, Studio Soundscape

screen property into one that could accommodate the vision of the promoters was one of the biggest challenges encountered. Further, the project had to be completed within a short time frame given the pandemic restrictions.

The team has taken into consideration the infrastructure and maximised its efforts for a fantastic audio output.

Rajhans Cinemas: Ultra-modern Cinemagoing Experiences!

As the project neared completion, the integrators faced certain challenges due to the height of the property. Especially in the lobby, the height was reduced more than expected on account of the AC duct that ran over the false ceiling. Despite this the aesthetic element of the property was not compromised.

The promoters as well as the audiences have appreciated the finished look of the lobby.

Studio Soundscape, an integration company based out of Chennai was in charge of designing and executing the audio solutions for the cinema theatre.

Arun Ramesh, Managing Director commented on the project saying, "Since our team has the experience of designing and integration of more than 300 screens, we know what the exhibitor and public demands. We are a team of 10 heads who are technically strong in cinema audio integration. The output with Sri Balakrishna Talkies is achieved only because of the exhibitor's passion towards their theatre and sound especially."

Bharath Cinemas: First Boothless Laser in South Karnataka

Debuting with its first multiplex in Mangalore in the year 2006, the local cinema brand has now expanded its presence to Manipal, Kundapur and Shivamogga. With its latest launch in the district of Padubidri, it has introduced boothless laser projection making it the first ever cinema to be fitted with this attribute in south Karnataka.

Owned and operated by the esteemed Bharat Group of South Karnataka, Bharath Cinemas has launched its newest cinema property with the ambition and vision to expand to tier 2 and tier 3 cities. As it intends to increase its screen presence in the region, it has marked its presence in Padubidri with a two-screen multiplex. This Bharath Cinemas property has enabled the rural population of the neighbouring regions to access the cinema and partake in moviegoing activities and experiences.

With its best-in-class amenities the property has soon become a crowd pleaser in the vicinity as there is a lack of alternative entertainment options. Bharath Cinemas is the foremost operator to enter this district and woo the audiences. As the first

mover, it has an advantage over its contemporaries and also a wide scope to seize the opportunity with good footfall and better collections.

Despite the rural nature of the district, the audiences have good purchasing power, and this cinema multiplex is the first to penetrate this market. The selection of the location has allowed the multiplex operators to gain momentum in tier 2 and tier 3 cities.

Bharath Cinemas' Padubidri property is the first multiplex in South Karnataka sans a projector room.

With this distinctive feature, most of the controls are automated with TMS. The multiplex is equipped with two screens and has a seating capacity of 223 seats in total. The auditoriums are equipped the latest boothless Espedeo Supra 5000 RGB+ Laser projector which has been integrated by GDC; and a Harkness silver screens that produces lifelike images with optimum brightness.

The location of the property has forced the promoters to overcome challenges with respect to the operations. For the brand to sustain itself, it has employed experienced staff and trained them to ensure the cinemagoing experience is not faulted. Furthermore, the space of the property had to be managed with the available resources. In terms of the architecture, the team at Bharath Cinemas has worked on a metal reflective feature for the plex as it gives a much roomier feeling despite the space constraints. After brainstorming with the architectural and in-house team, the property finally achieved a solution that allowed maximum utilisation of the space.

The dominant languages spoken in the district our Tulu and Kannada, hence, the cinema theatre screen films and movies in both these languages and also in Tamil, Hindi and English for the audiences interested in them.

As the property is the first to successfully implement the boothless concept in south Karnataka, it has soon gained momentum amongst the patrons and set high standards for its contemporaries.

Miraj Cinemas: Enthralling Moviegoers Across States

One of India's fastest growing chains has dedicated its first multiplex in the city to the locals of Faridabad. The three-screen multiplex is fitted with the best cinematic technology and boasts a café that has attracted the attention of the moviegoers. At the same time, it has also launched one of the most opulent cinema destinations in the city of Amravati. The cinema boasts a contemporary and minimalist design style.

Miraj Cinemas opened its doors to its first multiplex in the city of Faridabad as it vowed to charm the audience. The cinema is set to provide the best-in-class cinema viewing experience coupled with modern technology. Located on the third floor of the Eldeco Station 1 Mall, the cinema was opened with the special screening of the recent Bollywood release Vikram Veda. The fanfare filled opening marks the introduction of one of the most advanced theatres in the city.

The newly launched multiplex has a total seating capacity of 689 seats and is fitted with a palatial lobby. To enhance the cinemagoing experience, the patrons at Miraj Cinemas are

greeted with top-notch projection and sound systems. The cinema theatre befitting to its palatial ambience provides an unparalleled experience to its patrons.

In addition to the cinema auditoriums, the property boasts a café with the latest procession equipment and maintains a high standard of hygiene and sanitation around the clock. It

offers a variety of snacking options to the audience for a pre or post movie binging session. The cinema property features a live kitchen alongside the café and both offer various food and beverage options at reasonable prices.

Commenting on the launch, Amit Sharma, MD, Miraj Entertainment added, "We're pleased to dedicate

Miraj Cinemas, Faridabad

our first multiplex in Faridabad to the locals. I'm grateful to all the dignitaries for taking time out of their busy schedules and gracing the inauguration ceremony of our new multiplex. We wanted to provide The leading chain launched a completely plush multiplex in the city of Amravati at Tapadia City Centre Mall. The new multiplex has four impressively-designed cinema halls with a seating capacity of 912, including 22 luxurious recliners. Each of the four screens are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The cinema halls are equipped with advanced digital projection system for razor-sharp visuals. It also offers the feel of an immersive ambience with its 3D auditorium.

Miraj Cinemas, Amravati

customers with the same audio and visual quality of films that filmmakers aspire to present to their audiences. We have succeeded in achieving that goal to the best of our capabilities. Life in general and the economy of

India have come back to pre-Covid levels; we're hopeful that moviegoers will enjoy various scrumptious food & beverage options at our signature Chef's Corner and live kitchens across India this festival season."

Commenting on the launch, Amit Sharma, said, "We feel proud and delighted to open our first multiplex in the wonderful city of Amravati. With exciting new features like recliner seats and the city's first immersive sound experience, this new multiplex is a complete package of entertainment, excitement and comfort which will ensure a wholesome experience for the patrons. As we open doors to welcome the cinegoers of Amravati, we are sure that our service, design and technology will

combine well and take the level of entertainment to a new level."

Miraj Cinemas has brought a lavish and comfortable cinema viewing experience to the patrons of Amravati.

The multiplex has been designed to suit the contemporary and minimalistic tastes of the patrons with elements of art deco style as accents. The design grammar strikes a chord with the young audience of Amravati.

The Popcorner serves a range of flavoured popcorns and other snacks along with hot and cold beverages. However, the star attractions of the place are the Chef's Corner that houses a live kitchen setup ready to roll out pizzas, burgers, sandwiches on audience' demand.

Carnival Cinemas: Bringing Movies Closer to You

One of India's esteemed cinema chains has recently launched two of its multiplexes in the states of Gujarat and Madhya Pradesh. With the opening of these new properties, the veteran multiplex operator has allowed the residents of the districts to easily access their favourite movies at affordable costs.

The property is an attempt to bridge the gap between cinemagoers and the lack of accessibility. Before the launch, the residents of Singrauli travelled to distant cities for the multiplex experience. With Carnival Cinemas the residents are at ease to access the multiplex and enjoy the experience at a fraction of the cost. As one of India's largest multiplex chain Carnival Cinemas founded and led by Dr Shrikant Bhasi continues to grow and strategise as it launches new properties pan India. The new property is situated in Jalsa Mall and houses three screens with a seating capacity of 376 seats. With the launch the city witnessed its first multiplex in the district.

The cinema property features comfortable recliners, VIP seating and supports premium sound and visual for customers to enjoy premium cinema watching experience. As the cinemagoers sit back and enjoy their favourite movies, they can look forward to having an array of food and beverages.

Announcing this new cinema theatre in Singrauli, Vishal Sawhney, Director and CEO, Carnival Cinemas said, "Singrauli city in Madhya Pradesh has limited sources of entertainment. Travelling to the theatre is often cumbersome, yet when you get there, you realise that in larger cities, there are multiplexes playing several movies in one day - meanwhile thousands of districts are still waiting for that one

movie theatre to open and run a film. We noticed that there is a huge opportunity in Singrauli. The demand for entertainment content is higher and we are the first to build a multiplex theatre in smaller districts with an effort to bring entertainment closer to you. We strive to reach out to more and more people in the tier III and tier IV markets of India.

Carnival Cinemas, Singrauli

Carnival Cinemas, Anjar

Situated at Jalsa Talkies, the brand-new theatre opened its doors housing two screens with a seating capacity of 248 cinegoers. The seating arrangements boast luxurious furnishing and allows the moviegoers in Anjar to enjoy and experience cinema which is vibrant, lavish and lively. The multiplex welcomes its patrons with an impressively polished lobby and a large food counter offering a wide variety of gourmet foods. A cosy and warm auditorium gives the guests a sophisticated appeal.

The screens are equipped with superior sound system, state-of-the-art projection system and comfortable seating arrangements. Offerings in the theatre includes Dolby Atmos 5.1 sound technology which allows the guests to be

immersed in the onscreen action and hear every detail. The trio of high-tech projection, lighting and audio equipment transport viewers into the middle of the action for a truly immersive experience.

Dwaraka Cinemas: Experiences Tailored to Perfection

Cinemas designed and built in the right location with the right vision are bound to succeed amongst its patrons. With a vision to provide the easiest source of entertainment the promoters of this property set out to refurbish it providing the best moviegoing experience possible. The large screen experience coupled with a well-designed ambience is driving traffic to the multiplex today.

Dwaraka Cinemas is a three-screen property that sits in the central city of Andhra Pradesh and has been functional since the 1980s. It shares a rich history with the residents of the city Nuzividu and its surrounding towns. The cinema theatre was a single-screen property built originally in the year 1980. Adding to the few dual screen cinemas in the region, in 2004 a second screen was added to the property. With a vision to upgrade the cinema, in 2019 the promoters, M V Prasad Apparao and M V Mohan Gopal Apparao set out to renovate the cinema theatre to provide a new and better moviegoing experience to their patrons.

The contract to revamp the project was given to K Square Architects as they were in line with the vision shared with the promoters. The architects recognised the potential for a three-screen property and the historical dual screen cinema was converted into a multiplex.

The car portico was utilised and converted into a compact but comfortable screen. The existing cinema theatre lacked a well-planned

lobby and concessions area. On renovation, the area beside the existing screens was converted into a 3000 square feet grand and welcoming lobby that houses concessions as well as the washrooms for convenience.

From the initial study of the cinema theatre, it was evident that Dwaraka Cinemas had a profound

legacy, and the promoters themselves were highly revered by the local people of the city. Keeping in mind the relation shared between the patrons, the promoters and the property, K Square Architects set out to create a setting that had a balance of classical style elements resonating with the royal history of the cinema theatre. The primary focus in choosing the materials for the interiors were dictated by the ease of maintenance.

The lobby has been designed in a manner that it elevates the aspirations of the patrons and matches the experience of multiplexes in metro cities. The large format marble finished exotic tiles on the floor in tandem with the high ceiling, opulent crystal chandeliers, marble benches, digital displays for content all together build the charm of the cinema theatre.

The main screen of the cinema theatre houses 383 seats and the design has been inspired from the royal combination of velvet black and golden embellishments. A composted diagonal grid in bevelled black acoustic panels are highlighted with intersecting brass strips and end caps. These classical details provide a timeless ambience to the flagship screen of Dwaraka Cinemas. The seats have been custom

designed and built with fine details and velvet fabric finishes.

Inspired from the bloom of a flower, the second screen seats upto

faced by the developers. Since the new construction of the lobby was isolated from the existing main building, it was relatively easy to expand and build the concessions area, lounge space and washrooms."

– Design Consultant, K Square Architects

218 cinegoers and indicates a new leash of life that the theatre has received with the multifaceted upgrades. The chairs cladded with a royal red fabric pose a stark contrast to the plush black panelling on the walls. The golden flower motifs are arranged to enhance the scale of the screen. In comparison to the main and second screen, the third screen is significantly smaller. It has a very compact configuration and seats about 104 audiences. It is designed with a clean aesthetic of red and black fabric combinations. Once a car porch, now this screen is host to cosy movie experiences.

The main screen is configured with Dolby Atmos system with the CP850 cinema processor powered by JBL speakers and Crown amplifiers. The

"While constructing the property, the most concerning and challenging task was to convert the car porch into a compact cinema screen. As developers we kept in mind the viewing angles and accommodation of the best of amenities. Ensuring proper air conditioning was one of the major challenges

projection is done using CP4220 by Christie. The second screen and third screen are configured with a 7.1 system with JBL speakers and Crown amplifiers powered by CP950 Digital Cinema Processor. The projection is done using Christie CP2215.

JBL CPi2000 Digital Cinema Processor powers the audio system in the third screen with Crown amplifiers and JBL Speakers. The projection system used is Panasonic AZ970.

"While constructing the property, the most concerning and challenging task was to convert the car porch into a compact cinema screen.

As developers we kept in mind the viewing angles and accommodation of the best of amenities. Ensuring proper air conditioning was one of the major challenges faced by the developers. Since the new construction of the lobby was isolated from the existing main building, it was relatively easy to expand and build the concessions

area, lounge space and washrooms," commented a design consultant of K Square Architects.

There was immense support from Rahim, the contractor procured by the promoters, who stretched the limits of his team and himself to ensure the vision designed and conceptualised by the architects was

brought to reality. The silver screen that has been utilised in the property was procured from Harkness Screens.

The fabrics have been provided by Nexgen Fabrics and the audio integration has been executed by Digital Sound systems. The seats were custom designed by K Square Architects keeping in mind the theme of the screens, the execution and installation was handled by local integrators.

The town of Nuzividu is centrally located and a convenient option for people of surrounding towns to experience a multiplex style theatre. It works as a one-stop entertainment spot for families as well as for large groups. As the cinema predominantly plays Telugu content, it has become a crowd favourite in matter of no time.

INOX: Seizing Snowclad Valleys to Buzzing Cities

The newest launch by one of India's leading multiplex chains, has occupied the hearts of the patrons in Vishakhapatnam yet again with its 4th multiplex in the region. At the same time the operator marks the first ever multiplex presence in the Kashmir region. With this launch, cinema has officially returned to the city of Srinagar, Kashmir after more than three long decades. It brings to the residents a world-class cinema viewing experiences.

INOX Vishakhapatnam

The new cinema comes fitted with three screens with a seating capacity of 803 seats including 27 recliner seats. The screens are all equipped with Laser Projection Technology ensuring sharp and crystal-clear visuals. Each of the three screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection.

All of the three auditoriums are equipped with advanced laser projection system for razor-sharp visuals. In addition, the theatre also offers a great sound experience from the Dolby systems installed. The

guest can partake and enjoy a thunderous feel. The immersive ambience of the auditoriums compliments the vibrant 3D view,

which is powered by Volfoni Smart Crystal Diamond solution. The cinema also offers recliner seating making it a lavish and comfortable cinema viewing

experience to the patrons of Gajuwaka.

The multiplex has been designed to appeal the modern generation of the city with a combined feel of luxury and dynamism. The design style has characteristics from modern, contemporary and art deco features. The overall colour scheme and design grammar is finely detailed with an orange-coloured theme at the concession counters, and attractive dark mirrors and reflective surfaces which is sure to strike a chord with the patrons.

It offers a string of customer-friendly digital features like paperless check-ins, touchscreen and QR code enabled ticketing and interactive food-ordering. The F&B concession counter serves a range of flavoured

INOX Srinagar

INOX has opened its latest cinema property in the picturesque city of Srinagar amidst the snowclad lanes of Kashmir bringing cinema back to the valley. The cinema is fitted with three screens with a total of 524 seats. Being the first multiplex in the region, the cinema is all set to bring back the contemporary giant-screen movie watching experience back to Kashmir.

Speaking on the launch, Siddharth Jain, Executive Director, INOX Leisure said, "The opening of cinema in the Kashmir region is an extraordinary milestone in our journey. Cinemas, for more than a century, have been a part of our cultural fabric, and hold a huge emotional significance for movie fans across the country. Besides being platforms for entertainment,

popcorns and other snacks along with both hot and cold beverages.

Commenting on the launch, Mohit Bhargava, Regional Director - South, INOX, said, "We feel proud and delighted to open our fourth multiplex in Visakhapatnam at Gajuwaka which

is amongst the biggest shopping districts in the city. With exciting new features like recliner seats and the city's first immersive sound experience, Laser Projection and Dolby Atmos Sound, this launch reiterates our commitment to

cinemas have played the role of bridging multicultural experiences and emotions, and we are excited that our new cinema in Srinagar will play this role to abundance. The launch of

the cinema would also let the region be a part of India's creative economy and contribute towards strengthening the soft power of the country. As we bring world-class

strengthen our presence in Tier-2 and Tier-3 cities of India. As we open

doors to welcome the cinegoers of Gajuwaka, we are certain that

patrons will enjoy the superlative hospitality of INOX."

cinema viewing experience to Kashmir, we are also certain that we will take our learnings from Kashmir to the world, through elements like traditions, culture and food. We would like to thank the Honourable LG Shri Manoj Sinha Ji for showing us the path and enabling us to bring the magic of cinemas back to Kashmir."

With its generous seating capacity, the multiplex possesses advanced cinema technologies including a 3D viewing experience powered by Volfoni Smart Crystal Diamond solution, Dolby Atmos surround sound and the best-in-class projection equipment. The multiplex offers a perfect blend of local design elements and modern ambience. While the local art of Khatambandh and paper mache can be seen across the multiplex, the newly refurbished auditorium and food counters offer a modern touch and feel. Designed to comfort and perfection, the destination offers a massive food

court and other leisure facilities like gaming zones and local fares as an added attraction to families and children. While the popular cinema food like popcorn, nachos, samosas and sandwiches offer a sumptuous experience, local fares like Kahwa complete the F&B experience.

Proprietor of the cinema property, Vijay Dhar adds, "We have been waiting for this moment to throw open the doors of our cinema for the cinema lovers of Kashmir for so many years. The cinema will serve as a perfect platform to cater to the needs of entertainment seekers in Kashmir. Our teams will ensure that we serve cinematic entertainment in its best form to the audiences. We are highly grateful to the strong and able leadership of Shri Manoj Sinha Ji, whose timely guidance has been our biggest strength in the process of opening of this cinema."

Alok Tandon, Chief Executive Officer, INOX Leisure, said, "The multiplex will be a confluence of top-notch cinema technology, warm hospitality and best of cinema comforts. The cinema design would adorn the shades of locally popular elements, and contemporary elements like digitally enabled ticketing and food ordering. This multiplex also has a vast array of menu, along with some local fares. We are looking forward to offer a cinema experience, which should make it a sought-after destination for the Kashmiri youth as well as the family audience. We invite the people of Kashmir to explore the exciting world of cinema entertainment on the giant screen."

PVR Cinemas: Thriving Boldly!!!

25 years in the industry! Being India's largest cinema exhibition company, the latest launches are a testimony to its undeterred spirit as it consistently marks its presence with multiplexes with the highest standard of entertainment.

PVR

Patiala, Punjab

With this multiplex PVR Cinemas has marked its debut in the Royal City of Punjab, Patiala. It features the city's first multiplex with laser projection. The new four-screen cinema is presented as a luxurious palatial setting with the highest standard of entertainment. The property has soon

become the city's most advanced multiplex.

With a seating capacity of 621 seats, the first multiplex in the city is located on the Rajpura Highway and is equipped with plush recliner seats for enhanced comfort. The technology

within the auditoriums feature 2K RGB Laser projectors that deliver ultra-high resolution, sharp and bright images. The auditoriums are also equipped with advanced Dolby 7.1 immersive audio and Next-Gen 3D technology.

Given its location, the property has been inspired by the royal palaces from the land of Maharajas. The multiplex is designed in a modern art deco style with bright arched arcade entryways and counters in the shades of blue and gold as it reminisces the royal past of Patiala. Speaking on the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, "We are thrilled to open our first property in Patiala as we bring the finest moviegoing experience to the people of the city. While we look forward to extending our footprint across the country, we will continue to focus on

smaller towns and cities to bring them at par with the highest global standards of out-of-home entertainment that PVR delivers in bigger cities to cater to a wider audience.''

PVR has always aspired to build cinemas that provide the best moviegoing experience. PVR's presence in Punjab across 8 cities will give a boost to the Punjabi film industry providing more avenues to showcase their creative content to the people of Punjab. As a multiplex player, PVR provides direct and indirect employment creating job opportunities for the aspiring youth in the state.

Expressing views on the expansion of PVR in Punjab, Pramod Arora, Chief Growth & Strategy Officer, PVR Limited said, "Punjab holds lot of promise for our growth plans in the North. We have expanded our presence in Patiala after our successful run in Ludhiana, Jalandhar, Mohali, Pathankot, Khanna, Amritsar and Zirakpur. There is enough room for the film exhibition's growth in the backdrop of a vibrant Punjabi entertainment industry aided by regional Punjabi content which has gained prominence after the pandemic".

As PVR Cinemas revamps its Ghatkopar property in a new avatar, it continues to strengthen its presence in Maharashtra. Strategically located within the R Odeon Mall in Ghatkopar East the renovated PVR property, a four-screen multiplex is loaded with the latest technology and features and can accommodate up to 976 guests.

The property provides an unparalleled captivating and immersive experience as it is equipped with the best cutting-edge cinematic technologies featuring 2K projectors, Next Gen 3D and advanced Dolby 7.1 sound. The four-screen property features recliner

PVR R Odeon Mall, Ghatkopar, Mumbai

seats in the last rows of all the auditoriums as the discerning audience prefer extra comfort and lavish experiences which watching movies.

Commenting on the announcement, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, "We are happy to welcome movie buffs back in Ghatkopar with an experience they have never seen before. With audience getting back to theatres in full swing, we feel extremely privileged to launch our twelfth property in the city of entertainment. We have carefully curated all the experiences and are confident that PVR Ghatkopar will be a delight for one and all in the region.''

To add to the overall ambience, PVR has introduced an all-vegetarian menu

that has an extensive range of gourmet delicacies. PVR guests can enjoy these delicacies in the comfort

PVR Cinemas launched its first multiplex in Nizamabad at Venu Mall. The newly opened 4-screen property is integrated with the best theatrical solutions and host of personalised hospitality services. The property has a seating capacity of 1212 audiences and marks the entry of the first national multiplex chain in Nizamabad. To provide an unparalleled captivating and immersive experience, the 4-screen property is equipped with cutting-edge cinematic technologies including 2K projectors, Next-Gen 3D screens and Dolby Atmos sound.

The cinema has a warm and welcoming ambience with visually dazzling interiors fitted with magnificent chandeliers in the foyer, red fabric panels on audi walls with 'V' patterned DVD artworks of all great movies accentuating the luxury experience. In addition, a wide range of gourmet delicacies served in the luxury of comfortable recliners further adds to the property's unique offerings.

''Continuing

world-class movie watching experience to every part of the country, we are proud to bring the brand's first property in Nizamabad. The new multiplex will be the first theatre in the city to feature recliners

of their luxury recliners as they get served directly.

in all auditoriums along with Dolby Atmos immersive sound experience. We are certain patrons will enjoy the superlative hospitality of PVR.'' said Gautam Dutta, CEO, PVR Ltd.

PVR Venu Mall, Nizamabad, Telangana

with our endeavour to bringing

PVR has introduced the Pune's First Premium Extra Large P[XL] format that provides an enigmatic cinemagoing experience and bespoke hospitality for audiences in the city. The new six-screen multiplex at Grand Highstreet Mall, Hinjewadi, Pune has augmented the presence of PVR in the city.

Out of the six screens, the five are premium auditoriums in addition to the P[XL] auditorium with a total seating capacity of 1244 guests. The cinema is equipped with newer ergonomic seating, celebrity recliners, selfticketing kiosks, 4K Laser projection, Dolby Atmos Sound and Real-D 3D. Each element in a P[XL] auditorium is designed to create an impact with mind blowing images, powerful sound and captivating 3D to make the moviegoing experience truly extra-

large. The cinema marks PVR's 10th P[XL] format after its success in other metropolitan cities.

Speaking on the launch, Gautam Dutta, CEO, PVR Limited, said, "Having witnessed the stupendous growth of Indian cinema over the last 25 years, PVR has always gone an extra mile to make its cinemas more experiential. We are elated to bring our first P[XL] screen in Pune and it is the dynamism of these markets and evolving demand from audiences that keeps us assertive for bringing innovations and global standard of cinematic experience to every part of the country. With a strong film line up and a huge pent-up demand from movie connoisseurs, we are confident that our patrons will appreciate our new cinema for a holistic moviegoing experience.''

"P[XL] reiterates our promise of reinventing in keeping up with the times and the everchanging entertainment landscape. We always strive to provide the best to our consumers and this sub-brand is a result of our strong R&D over the years and mapping different logistics. We are certain that the patrons here in Pune and later in other markets will enjoy our homegrown format and recognise our efforts,'' he added.

Adding to the overall ambience is a large continuous LED screen on foyer ceiling, multiple framed custom artworks with a 'V' theme, celebrating legendary actors and actresses of Hollywood as well as Indian Cinema. The cinema will offer an extensive range of gourmet delicacies that cater to varied customer preferences.

PVR Grand Highstreet Mall, Pune

Mukta A2 Cinemas: Creating Multiplex Marvels

One of India's fastest growing cinema chains unveiled its first premium property in the city of Bengaluru. Influenced by a medieval charm, the cinema theatre has a partial retro and partial modern ambience and has been transformed from a single-screen cinema theatre to a multiplex with two screens.

Mukta A2 Cinemas has expanded its presence in the South of India with its first premium propertyVaishnavi Vaibhavi, in the city of Bengaluru, Karnataka. The cinema theatre is fitted with two screens and is able to accommodate about 912 cine buffs. As the cinema chain stays on its toes to provide the best cinemagoing experience, the property is further aided with 3D screens, 2K projections and Dolby surround sound ensuring the best and most immersive of movie experiences for every member of the audience.

Vaishnavi Vaibhavi features a luxurious movie watching experience owing to

the comfortable seating arrangements and freshly crafted delicious food and beverage options to cater specially to

the audiences. The interiors of the property our beautifully done by the team of MnS Designs and has been influenced under the hood of a medieval charm. With a partial retro theme in play, the cinema theatre does not back away from a modern ambience. With a sense of exposed play of lights hinting the shift towards the modern era of Cinemas, the ambience is fresh and elegant. The play of diffused retro ceiling patterns and the use of mirrors in corners reflecting the lobby creates an illusion of space and completion. As an ode to the legacy of the property, the

merging of two design languages brings fame to the cinema theatre and the brand as well.

Commenting at the launch of this new property, Rahul Puri, Managing Director, Mukta Arts said, "It is a proud moment for us to announce Mukta A2 Cinemas' brand new and first property in Bengaluru. While the exhibition industry has been one of the hardest hits by the pandemic and the effects still linger, we are excited and hopeful about our new launch and ready to welcome our patrons with fresh content. The 2K-screen multiplex is equipped with Dolby surround sound with a seating capacity of 912 audiences and state-of-the-art infrastructure to provide an enigmatic experience to our viewers. The move is in line with the company's expansion strategy. With the aim to provide quality focused services and a great experience for the audience, Mukta A2 Cinemas continues to provide luxury movie experience at affordable prices across the nation with immensely varied content. The launch of this property is part of our expansion plan to increase the number of presently existing operational properties across the nation''

INDIA PLEXING

First of its Kind Luxury Signature Cinema

The cinema chain introduced a 6-screen property at TRP, Bopal in the city of Ahmedabad boasting a crème de la crème while accommodating over 547 guests at a time. With the launch of this property, Mukta A2 Cinemas welcomes the people of Ahmedabad to their newly beloved moviegoing destination.

The property is aided with Harkness 3D screens, 2K-laser projectors and surround sound ensuring the best immersive moviegoing experience for every

member of the audience. The cinema focuses on providing a blissful experience owing to the seating arrangements that comprise of lounger beds, recliners and sofas.

While the auditoriums ooze luxury and comfort, the specially curated food and beverage options focus on enhancing the taste buds of the audiences. The aim is to deliver an unforgettable culinary experience with fresh and live kitchen food options being prepared by in-house chefs.

Syndicate Cinemas: Captivating Cinephiles in Koppam

Dating back to the Valluvanadan kingdom, the town of Koppam in Palakkad is one of the emerging regions in the state of Kerala. Despite the rising population and income, the channels for entertainment are few to non-existent. With this cinema property, the patrons have vowed to provide a captivating experience to moviegoers as the cinema is on its way to prove its mettle.

In an attempt to reorganise the entertainment industry in town, chairman of the renowned Bangalore-based Syndicate Group, Sajith Nhaloor set up the Syndicate Mall in Koppam. While the community and town continued to develop and emerge alongside the famous traditions and personalities of ancient Kerala, the only shortcoming experienced by the residents was a

lack of entertainment outlets. The mall established itself as the showstopper of the town and comprised of 3 state-of-the-art screens. Giving ode to the bygone early cinema theatres they are nostalgically named Vijaya, Thara and Sobha.

The mall is spread across 65000 square feet, and the three cinema screens occupy the first floor of the mall. The construction of the multiplex posed no challenges to the patrons or the architects, hence, the cinema theatre was opened to the

public in a short span of time. The screens have been well treated acoustically and fabricated in a manner to provide the best audio experience possible. An unrivalled feature of the cinema screens is the Laser projector BARCO with 15000 Luminance. In the state of Kerala, only about 5 per cent of theatres can boast such a remarkable feat.

The roofing of the cinema property consists of 'sandwich puffed sheets' that are constructed using plain gypsum. The ceiling has been

completed using esteemed materials by Anutone. The cinema screens have been equipped with comfortable seats and each of the screens feature seating in different and distinct themes and colours. One of the screens is equipped with plush red seating to match the ambience in the screen. While the other features multicoloured seats in a theme of red, blue, violet and yellow. The last row in this screen is equipped with yellow leather seats for maximum comfort and entertainment. Lastly, to suit a dark and cozy ambience, one of the screens in Syndicate Cinemas follows an all-black theme where the seating as well as the panels within the auditorium are black in colour. Each of the screens feature 20 recliner seats that have been equipped by Recliners India.

The acoustics of the cinema theatre are unique and protected with a double layer wall, a five-inch air gap framework with a 50mm 1000 GSM Polyester wadding wool that is covered with mesh. Above this paneling, a three-inch strip of 9mm plywood is used to preserve the paneling and to add to the aesthetics of the screens. The spread fabric by Response fabrics has been specially designed for Syndicate Cinemas and is coloured to suit the tastes of the patrons as well as the promoters. The

sidewalls boast sufficient air gap post the fixing of the UPVC profile.

Out of a myriad of attractions, the lobby of the multiplex covers a whopping area of 3000 square feet. It is equipped with a sophisticated concession counter that is unlike any other cinema in the district. It functions as an eatery serving food and beverages of the highest standard and quality. Bearing in mind the local palette of the patrons as well as the trending cuisines, it has an option for all.

The unique construction has an aesthetic view that is visible from the adjacent road as well. The LED wall

adds to this attractive feature. As the shopping space is the hub of the town, it is easily packed with patrons and is well-equipped with the best of amenities. The visual appeal of the property only acts as an added bonus. For better accessibility and convenience, the cinema property shares parking with Syndicate Mall and accommodates up to 100 cars.

With a blend of aesthetic and amenities, Syndicate Cinemas is exciting a popular response from cinema lovers. With the screening of Malayalam, Tamil, Hindi and English movies, the cinema abides by the highest standards for an outstanding moviegoing experience.

Shenoy's Kochi: Colossal Cinematic Heirloom

Shenoy's is a cinematic marvel that began construction in 1968 and was completed the following year as it opened its doors for a screening in December 1969.

Suresh Shenoy recalls, "My late father A L Sreenivasa Shenoy was the steering force behind the first Vistarama Projection in the whole of Asia. The late architect Govinda Rao, was very particular that the theatre building be circular in shape to compliment the deep curve of the Vistarama Screen the size of which was 80 ft x 30 ft with a deep curve of 18 ft." It could accommodate 1207 patrons and in the year 1971, Little Shenoy's was opened for screening with 254 seats. This marked the first twin theatre concept in the state of Kerala.

With the advent of multiplexes, it was essential this legacy theatre upgrade itself to suit the whims and fancies of its patrons and the demanding nature of the cinema exhibition industry.

Bearing in mind the needs of the audiences, the standard of the theatre experience was exponentially

enhanced. "With multiplexes mushrooming and theatres springing up in tier 2 and 3 cities, the concept of large theatre formats lost its relevance. We had to adapt with the times and renovate Shenoy's into a state-of-the-art multiplex with smaller auditoriums in order to program effectively. We intended to provide the best sound and picture quality to our

Having kept its doors open for nearly 5 decades, the cinema recently had a grand makeover just for its patrons. A staple in the skyline of Kochi and one of the oldest cinema talkies in the very 'God's Own Country', this property has had a remarkable legacy of its own. Owned and operated by the veteran family, the cinema theatre was one of the awardees of 'Best Adapted Single-Screen to Multiplex Cinema' at the IMAX Big Cine Awards 2022.

INDIA PLEXING

patrons," continued Suresh Shenoy while discussing the inspiration to renovate the cinema theatre.

The renovation lasted for around 3 years as the proprietors wanted to protect most of its heritage. It kept the iconic curved external structure intact while accommodating five screens in the previously two-screen property. One of the major challenges faced while refurbishing the old structure was to maintain its original identity and at the same time to introduce and accommodate the latest amenities within the existing building.

Shenoy's has been a part of the ethos of the Kochi city as it has acted as a landmark building. The junction it sits at is colloquially known as Shenoy's Junction while the adjacent road has also gained the name of the cinema. Hence, the renovation has to focus on preserving the identity of the building.

The renovations converted a single screen into four screens varying from a seating capacity of 68 to 264 movie

"My late father A L Sreenivasa Shenoy was the steering force behind the first Vistarama Projection in the whole of Asia. The late architect Govinda Rao, was very particular that the theatre building be circular in shape to compliment the deep curve of the Vistarama Screen the size of which was 80 feet by 30 feet with a deep curve of 18 feet."

– Suresh Shenoy, Managing Partner, Shenoy's Kochi

buffs. It is also inclusive of a diner that seats at the least 80 patrons and a café seating 20 people. The Little Shenoy's was converted into the fifth screen in total allowing the cinema theatre to accommodate over 754 moviegoers. The screen one is Luxe featuring Dolby ATMOS, 4K 3D Sony Projectors with a separate lobby and washroom and 68 fully reclining seats.

As much as it gives an ode to its legacy, the theatre is a multiplex marvel for its technical feats as well. It has been equipped with the best facilities and state-of-the-art cinema sound and projection technologies.

For the comfort of its patrons, it has been equipped by seats and lounge sofas by the esteemed brand Pen Workers and the reclining seats have been procured by Little Nap Recliners. While the processors have been fitted with Dolby systems, the sound technology has been secured by Pulz Electronics.

Shenoy's has been in operation for over a year now and the patrons have loved the theatre experience. As the team at Shenoy's ensured to provide the best sound and picture experience, the feedback received has been mainly positive from the customers. "The people of Kochi are thrilled that Shenoy's, an iconic brand has been reopened in such a grand manner. We are happy that the refurbished theatre has been accepted and celebrated by both the old and the new patrons," adds Suresh Shenoy.

"With multiplexes mushrooming and theatres springing up in tier 2 and 3 cities, the concept of large theatre formats lost its relevance. We had to adapt with the times and renovate Shenoy's into a state-of-the-art multiplex with smaller auditoriums in order to program effectively. We intended to provide the best sound and picture quality to our patrons,"

– Suresh Shenoy, Managing Partner, Shenoy's Kochi

Rolling Reels: Rendering Buzz Around Saharanpur

Built on the site of a 50-year-old Rakesh Cinema, the cinema theatre maintains the outlines of the old building while implementing its own modern touch. As it revamps the 50-year-old legacy, the cinema theatre is back with wholesome moviegoing experiences fulfilling the lack of quality cinema experiences in the heart of Saharanpur.

The cinema chain Rolling Reels is the brainchild of Lalit Goel, an active developer and educationist supported by a dynamic engineer Ayush Aggarwal who is also the director in the business. Based out of Delhi, the chain is fulfilling its vision to expand to the tier two cities of North India.

Rolling Reels Saharanpur is a two-screen standalone multiplex that sits on the site of the historically well-known Rakesh Cinema. The multiplex is fitted with the best of modern amenities, boasting ample parking with disability access as well. The two identical auditoriums have a

seating capacity of 278 and 299 seats each and are powered with Dolby Atmos system offering a stunning experience to the audience.

Since there was a lack in quality cinemagoing experiences in the city, this cinema theatre fills the void and allows moviegoers from in and around

the city to partake in the experience. The overall moviegoing experience that Rolling Reels provides, sets it apart from its contemporaries with its hassle-free accessibility, ample parking, spacious lobby and large sized auditoriums. The lobby features simple and stunning interiors with a grand entrance accessing the main areas. The food stalls and concessionaire are prominently located with a variety of offerings. The overall ambience is at par to the properties in metropolitan cities.

The elevation of the building features a combination of contemporary and futuristic design elements. The glass used for elevation has been launched recently by Saint-Gobain. The patrons are greeted with a grand staircase at the entrance along with glass panelling on the walls of the lobby in rich patterns. The double heighted ceiling with a series of ornamental chandeliers serves to heighten the illusion of grandeur and splendour of the multiplex. The proportions of the auditorium ooze comfort and luxury as the architectural team focused on minute detailing as well as on achieving

the perfect acoustics. The overall ambience delivers a completely mesmerising experience to the audience.

Architect Sunil Kaushik, founder of Silhouette, played a key role in converting the old Rakesh Cinema into a state-of-the-art two screen multiplex now known as Rolling Reels. "The city has a scarcity of land in the central areas, hence, the decision to remodel an existing cinema was best suited in the interest of the brand. The site posed a number of challenges that were overcome by our talented architectural team. The property is a complex design solution that displays high creativity without compromising the technical and functional requirements," commented Sunil Kaushik, Architect and Founder at Silhouette. With an experience of developing over 200 screens, the team at Silhouette accomplished the vision of the proprietors.

Given the demographic of Saharanpur, the audience are mainly middle-class young moviegoers who are looking for a quick entertainment. To cater to this young crowd Rolling Reels screens both Hollywood and Bollywood.

SEP Seatings: Winning the Market, One Chair at a Time

From precision plastic components supplier to MNCs and prominent industries, till product diversification and manufacturing the entire seating equipment under one roof, and being in business with companies like Amul to produce 1500 chairs in 3 months, all within less than five years, the seating brand has achieved many milestones, staying steady on the ladder of success.

SEP Seatings, proudly headed by Nimesh Patel has been thriving in the seating industry for a while now, as it proudly sells seating solutions to many cinema halls, auditoriums; and recliners to numerous individuals, honing its reputation and image in the market, one chair at a time. Their topnotch products and meticulous attention to detail and demands of the customers, providing them money value, helped them win hearts, and further assisting them to win the market.

Their mission is to become the top partner of choice to the constantly evolving entertainment industry through premium seating solutions that provide excellent comfort, unmatched luxury, and a superior seating experience.

Nimesh Patel, the director of SEP Seatings is an MBA grad, with outstanding technical expertise, due to which SEP Seatings has achieved new heights. He hails from a business background and has worked at the

renowned L&T Infotech and channelled all that he learned and gained from there into SEP Seatings, dedicated to bringing it to the peak of the industry. He transformed the three-employee company into a family of 40 skilled employees including a fullfledged team of experts. He consistently keeps in touch with

potential clients and customers and brings them on board with his good graces and charm. Hence, it is not an exaggeration to mention that SEP Seatings is where it is, because of this continuous work and the earnest support of his staff.

SEP Seatings, apart from being a production company, vigorously works towards being a service-based company that understands the demands of the clients, and meticulously duplicates them in their products. They also believe in spending equal energy in post-sale services, as they do pre and while providing the seating solutions, be it repairs and maintenance, ensuring the equipment's maximum system life and lower maintenance cost.

"With every seating solution we offer, we aim for just one thing - to enhance lifestyle. We had to actively work towards the cinema and auditorium seating because we repeatedly came across the fact that a huge part of them are exploited by the unorganised

Nimesh Patel Nimesh Patel Nimesh Patel Director, SEP Seatings

sector of the seating industry, who hamper the quality of products, with minimal or impolite after-sale services," added Nimesh Patel, Director, SEP Seatings. This not only affects the health of the people using those seats but the overall reputation and sales of those cinema halls.

In all these years, the cinema industry has come a long way, being one of the fastest growing industries in the country. Its Maalamal journey from a ticket of rupee 5 to Rupees 350 has given a lot of perspective and lessons to the seating companies. SEP too is included in the ones enlightened. Now that the people pay a good sum to sit and watch a film, they consciously make sure to invest in cinemas with good seats.

SEP Seatings has an in-house design - cum manufacturing unit, that understands the psychology of people, keeps in mind the health of those using the seats and curates it as per the specifications of the client. The all-under-one-roof process reduces costs, smooths out operations, enables on-time delivery, and better-quality products. Hence,

"With every seating solution we offer, we aim for just one thing - to enhance lifestyle. We had to actively work towards the cinema and auditorium seating because we repeatedly came across the fact that a huge part of them is exploited by the unorganised sector of the seating industry, who hamper the quality of products, with minimal or impolite after-sale services."

- Nimesh Patel, Director, SEP Seatings

they are able to meet all their commitments to their clients, be it in terms of quality, precision, design, or delivery! Needless to mention that their consistent efforts and better services have led them to the path of success (and handsome ROI to their investors).

"Generally, the chair manufacturing industries have a standard route of manufacturing, from placing an order to installation. Yet we are highlighted in the market for various things that distinguish us from others," adds Nimesh.

The first thing that distinguishes SEP Seatings from others is their understanding and cooperation with the client. Like any other seating company, they too possess various samples, but they take note of the choice, demands, and comfort of the client and curate the sample chairs.

Their cooperating attitude helps them further with cinema houses as well. Their design department thoroughly goes through the structure with the given drawing data of the cinema hall. Their site engineers make a personal

visit to the cinemas and help their clients install the seating effectively, avoiding post-carpet civil modifications. They pack the chairs in dismantled forms, and diligently follow a step-to-step guide which results in the hassle-free and smooth installation of the chairs. From product design to final installation, the

key engineers have more than thirty years of experience, which helps them to address and avoid almost all possible hurdles in advance. And of course, it does not end there! The engineers visit the site once a year to address possible yearly maintenance of the equipment.

They bench on the quality of their products, and hence offer 36 months of warranty without a sweat.

"We believe, quality and good service, are not only the customer's right but it is our commitment to ourselves for every product and service that we offer," concludes, Nimesh.