TheatreMagic ::: September-November 2023

First IMAX-Only Cinema Opens in India

PVR INOX has launched the only standalone IMAX theatre in India at Delhi's iconic Priya Cinema at Basant Lok Complex, Vasant Vihar. The stateof-the-art cinema will feature IMAX with Laser technology, a next generation laser projection and multichannel sound system exclusive to IMAX theatres for a truly immersive experience.

Commenting on the opening, Ajay Bijli, Managing Director, PVR INOX said, "We are extremely pleased to upgrade our first and most iconic cinema, PVR Priya into a modern- day representation of a truly immersive cinematic experience like IMAX. Non-Hindi Indian movies and Hollywood movies have indeed broken the thresholds of geographical and language barriers being dubbed in multiple language aided by their larger than life appeal and immersive formats such as IMAX have helped in expanding the movie viewing market. We are certain that PVR IMAX at Priya would be the most sought after out-of-home entertainment destination for movie lovers".

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available onscreen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion.

"PVR IMAX with Laser at Priya is a world-class location that will make an excellent home for this one-of-a-kind IMAX offering in India," said Rich Gelfond, CEO of IMAX.

"India is fast-emerging as one of the most exciting global cinema markets thanks to its passionate audiences and their love for Indian and Hollywood filmmaking alike, and we are pleased to further partner with PVR INOX to meet surging demand for The IMAX Experience."

The difference between an IMAX theatre and a regular theatre lies in the unique and enhanced cinematic experience. IMAX theatres provide a more expansive and immersive viewing experience and are equipped with a state-of-the-art projection system that projects images with superior clarity and brightness. Moreover, IMAX theatres are renowned for their heart-pounding audio capabilities. The sound systems in these theatres are specially designed to deliver powerful, multi-dimensional surround sound.

As part of its commitment to push boundaries and do things never before done in cinema, IMAX offers II II I MAX with Laser MAX with Laser MAX with Laser MAX with Laser MAX with Laser - a groundbreaking 4K laser projection system and multichannel audio system that delivers a superior entertainment experience exclusively to IMAX screens. Created to transport audiences into today's biggest blockbusters, II I MAX with with Laser Laser delivers crystal clear images and next generation precision sound for IMAX's most advanced theatre experience.

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II MAX with Laser MAX with Laser with has been designed from the ground-up exclusively for IMAX screens. The experience is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technologies that deliver crystal clear IMAX laser projection, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available on-screen.

The new experience also features next generation IMAX precision sound and multi-channel sound technology, delivering greater dynamic range and precision for the ultimate in audio immersion.

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• Next Generation I Next I Next MAX MAX MAX Precision Sound: Precision Sound: Precision Sound: Precision Sound: Patented sound technology delivers striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the theatre.

• II I MAX Immersion by Design: Immersion by Design: MAX Immersion by Design: Immersion by Design: Design: Custom-designed theatres with stadium seating for clear vantage points at every seat, as well as custom screens for the brightest images.

In addition to these enhancements, the IMAX with Laser system is linked to IMAX's 24/7/365 Network Operations Centre and features built-in image calibration and audio tuning that ensure the same optimum performance show after show.

Cinemas

See Surge in F&B Sales; Moviegoers- A Hungry Bunch

The recent Hollywood releases have significantly increased footfall at Indian cinemas, resulting in a rise in food and beverage (F&B) sales. Popcorn, Soft Drinks, Nachos, and Samosas are the most popular F&B items. F&B outlets have seen a 10-15% rise in sales, and some single-screen theatres have reported a 40% increase. The end-ofseason sales at retail stores have also contributed to the surge in cinema attendance. Theatre owners hope the trend continues with upcoming bigticket Indian movie releases.

If the chatter around the recent Hollywood releases is anything to go by, it should come as no surprise that footfall at single-screens and multiplexes has shot up over the past few days. Happy moviegoers are usually a hungry lot, especially if it means back-to- back screenings and a long run time. Coupled with EOSS rush at retail stops, F&B outlets have been doing excellent business, despite the monsoon gloom.

"People of all ages are coming to watch films & theatre food is a large part of that experience. Along with popcorn and soft drinks, nachos and samosas are hot sellers. F&B has brought in additional revenue along with good ticket sales" - Amitava Guha Thakurta, Regional

Director,

PVR INOX to Invest INR 450 cr in FY24, Adding 150 Screens With Focus on South India

"Some of the films are doing excellent at the box office. We exhibitors are overwhelmed. F&B sales are up by 40 per cent. The food vendors outside the theatre are doing good business too. Almost all shows are running houseful" - Navin Choukhani, Owner, Navina Cinema.

The multiplex chain will also continue promotional offers on food and beverages and on movie tickets to bring more people to cinemas. Multiplex chain PVR INOX has plans to open 150 screens with an investment of INR of 400-450 crore in FY24.

PVR INOX.

Popcorn, Soft Drinks, Nachos & Popcorn, Soft Drinks, & Popcorn, Soft Drinks, Nachos & Popcorn, Soft Drinks, & Drinks, Samosas are Most Popular in Samosas Popular in Popular Theatres Theatres

"The two recent releases have worked wonders for us. The footfall was USD 1,204 - 1,505 over the weekend. People are combining their cinematic experience with the end-of-season shopping. The F&B section has also seen a 10-15% rise over the weekend" - Man Mohan Bagree, VicePresident, South City Projects (Kolkata).

10-15% Increase in F&B Sales F&B Sales

10-15% Increase in F&B Sales F&B Sales in Malls in Malls in Malls in Malls

"The Hollywood releases are bringing very good business to the box office. One of the films is three hours long, so people are spending a lot on food and refreshments. We are looking forward to the big Bollywood release this weekend too" - Satadeep Saha, Owner, SSR Ajanta Cinema.

"It's a good time for exhibitors as some of the Hollywood films have been attracting audiences to the theatres. Last weekend all the shows were full! If the footfall at the theatre is high, there is automatically a rise in sale of food and beverage options"Arijit Dutta, Owner, Priya Cinema.

40% Increase in F&B Sales in 40% Increase in F&B in Single-screen Theatres Theatres Single-screen Theatres Theatres

"Global release of both the films have attributed to a significant jump in footfall and significant rise in sales. Almost all brands are having huge end-of-season discount offers as well. We hope this craze will continue with subsequent big budget Indian flick releases this week and in August"K. Vijayan, General Manager, Acropolis Mall.

The company that opened a 12-screen Superplex in Bengaluru in July, going forward will be focusing more on South India due to high consumption in the market. A Superplex is a property with 10 or more screens offering a range of formats and experiences under one roof. The new property in Bengaluru has multiple cinema formats including LUXE, 4DX, P[XL] and ICE.

"Company has invested INR 72 crore for the new theatre in Bengaluru which has been launched in partnership with Prestige Group," Sanjeev Bijli, Executive Director, PVR INOX, told sources.

He said that PVR has about four to five Superplexes and INOX has around three to four. "Making Superplexes depends on the mall size, location. The new cinema in Bengaluru has high consumption of movies of all languages. We are opening another 15 screens in Bengaluru and another

14 screens in Pune. So, two more Superplexes are coming up this year. These kind of megaplexes can be built in metros where movie consumption is high and multiple languages movies are consumed."

He said that South India has the highest share at 32 percent in terms of screen count. The theatre chain currently has 158 screens in 25 cinemas in Bengaluru and 201 screens in 35 cinemas in Karnataka. The company in South India has a total of 542 screens in 96 properties. In total, the multiplex chain has 1,702 screens.

"Going forward we would like to concentrate more on South India as consumption is higher as opposed to rest of the country. But this year our rollout of 150 screens is mixed," said Bijli. He added that they are seeing stabilisation in box office. PVR INOX had earlier this year said that it will wait for the box office to stabilise before taking over the next set of screens for fit-out. Fit-out means taking the handover from a developer and starting the interior work.

"We have seen good May, June and July. People are coming back to cinemas. The line-up looks strong. We are looking at business stabilising in this and next quarter. Hence, we are rolling out screens in catchments with high propensity to watch films," the Executive Director said.

Promotion Offer on Popcorns Promotion Offer on Popcorns Popcorns

The company had also recently offered sharp discount on food and beverages and Bijli said that they will keep coming with promotions.

weekends), we will keep coming up with promotions to let more customers come to theatres. We are looking at various promotion for tickets and F&B. The share of F&B is 25 percent to overall revenues and the idea is to increase strike rate. The idea is that at lower price it will increase consumption. If people buy more it will have a positive impact on revenues," Bijli said.

After 33 Years, Cinema Halls Back in North Kashmir

After 33 years, cinema is back in north Kashmir as Jammu and Kashmir's lieutenant governor Manoj Sinha inaugurated multipurpose cinema halls in Baramulla and Handwara. In Baramulla the 100-seat hall was established in erstwhile Sherwani Memorial Hall on the national highway in the heart of the town.

the old cinema has been replaced by a five-storey shopping complex.

Manoj Sinha, who was accompanied by District Development Council chairperson Safina Baig, termed it a momentous day for Baramulla and Handwara towns. "The movie theatres are reflection of growing aspiration of J&K. The facilities at both the locations will also house a cafe, VR, conference and seminar facilities for youth," said Sinha in a tweet.

The president of the Municipal Council, Baramulla, Umar Kakroo said the opening of cinema in the town is an indication that normalcy has returned to this place. "Film lovers can now come here and enjoy movies," he added. Even movie buffs are happy over the opening of cinema but want a full-fledged multiplex. "Here an old hall has been turned into a cinema. In modern times, when people watch films at multiplexes, this cinema won't attract big crowds," said Mohammad Aslam, an old movie buff.

The cinema in Baramulla will be run by Jadooz Cinema and VR which is running a chain of cinemas across the country. Every day there will be three shows at the cinema hall. Officials said that the film, 'Pathaan', will be shown to the audience on the first day.

"While I am not sure if we can do any such discount in the future because this itself is a great offer (In July, PVRINOX announced a slash in prices of snacks with combos for INR 99 on weekdays from 9 am to 6 pm and unlimited popcorn and Pepsi refills on

In Baramulla the 100-seat hall was established in erstwhile Sherwani Memorial Hall on the national highway in the heart of the town. The hall is named after Maqbool Sherwani, who was a Kashmiri nationalist leader and close associate of National Conference founder Sheikh Mohammad Abdullah and was killed by Pakistani raiders in 1947. The new cinema hall is just a few metres away from the location of an old cinema, Regina that was run by a prominent businessman of the town for decades. However, after the emergence of militancy in the early 90s, the cinema closed down. The owners in the late 90s sold the cinema building and now

Rahul Nehra, founder and managing director of Jadooz, said currently they are running four cinema halls in J&K. "We are planning to increase our screens to 10 by the end of 2023 in Kashmir. Today e-inauguration of Handwara was also done but it will be made commercially open within 10 to 15 days." Before the emergence of militancy North Kashmir had seven big cinemas, Regina, (Baramulla) Samad Talkies and Shahkar (Sopore), Hemal (Handwara), which were run by locals while three cinemas were run by Army in Baramulla, Pattan and Uri towns and named after famous generals.

All these cinemas were closed in the early 90s after militants gave threats to

owners and people stopped visiting cinema halls, while the old cinemas in North Kashmir have been either converted into shopping complexes or under the occupation of forces. The army has turned its cinema halls into conference halls, while the building of the Uri Army got damaged in the 2005 earthquake. Last year, a multiplex, INOX, was opened in Srinagar which is owned by a Kashmiri Pandit business family from Srinagar.

Oppenheimer Brings Cinema Back To Life In Kashmir, House Full On Day 1!

Srinagar's only multiplex is sold out for the next three days, making ‘Oppenheimer’ the biggest release in Kashmir after Shah Rukh Khan's ‘Pathaan’.

Srinagar: Srinagar: Srinagar: Srinagar: Hollywood blockbuster ‘Oppenheimer’ is witnessing a phenomenal response in Kashmir, with capital Srinagar's lone multiplex reporting record sales on Friday, the day the Christopher Nolan biopic was released. Srinagar's only multiplex is sold out for the next three days, making ‘Oppenheimer’ the biggest release in Kashmir after Shah Rukh Khan's ‘Pathaan’.

"This is the first time a Hollywood epic thriller has achieved full house in Kashmir's only multiplex where Cinemas remained shut for 33 years. Even before the film was released tickets at Srinagar's INOX - the only multiplex in Kashmir- its tickets got sold out." Vikas Dhar, the owner of

this INOX property, said that the overwhelming response of people has surprised him. "Tickers are sold out for another few days. It has surpassed our expectations. We had never thought that a Hollywood film will get such a response," said Dhar.

INOX in Srinagar was opened in September 2022 ending an entertainment draught in the Valley that was enforced following rise in terrorism in 1989. Dhar says that the release of ShahRukh Khan's 'Pathaan' was the turning point that attracted people to cinema in Kashmir and now its ‘Oppenheimer’ which has achieved house full.

Kashmir's cinema legacy is as old as Bollywood in India. The first cinema ‘Kashmir Talkie’ opened in Srinagar in 1932, two year before Bombay Talkies movie studio was founded in Mumbai. It was later named as ‘Pladium Cinema’. Eventuality, Regal cinema and several other movie theatres came up in Kashmir. Many of them were showing Hollywood films as well. But with the rise of terrorism backed by religious extremism, all cinemas were shut in 1989. Several attempts to reopen Cinema failed due to fear and lack of moviegoers in the Valley.

‘Oppenheimer’ is a film on the life of American physicist Robert ‘Oppenheimer’ (called the ‘father of atomic bomb’) who developed the first atomic bombs that were later dropped on Hiroshima and Nagasaki in 1945, during the Second World War. The lead role in the R-rated film is played by Cillian Murphy, the star of 'PeakyBlinders'.

‘Jailer’ BO Collection - Mints Millions in Just Days; Makes History

In the world of cinema, few names shine as brightly as Rajnikanth's. His latest film, ‘Jailer,’ has taken the box office by storm, raking in millions of dollars in just five days. Rajnikanth's magnetic presence on the silver screen and his unparalleled ability to captivate audiences have once again proven to be a recipe for box office success. This meteoric rise in earnings not only underscores the immense popularity of the superstar but also reaffirms the enduring power of cinematic storytelling to draw crowds and generate unprecedented revenues.

'Jailer,' the latest film by Rajinikanth, has achieved the remarkable feat of becoming the top-earning Tamil movie of the year. This achievement involved surpassing the previous record held by 'PonniyinSelvanII'

According to recent media coverage, 'Jailer' managed to accumulate approximately INR 33 crore in total earnings across various languages on its sixth day in theatres. The movie ‘Jailer,’ directed by Nelson Dilipkumar and produced by Sun Pictures, features a star-studded cast including Rajinikanth, Tamanna Bhatia, Ramya

Krishnan, Mohanlal, Jackie Shroff, Shivarajkumar, Sunil Varma, Yogi Babu, and Vasanth Ravi in important roles.

Additionally Reviewed: ‘Jailer’ Box Office Earnings: Film featuring Rajinikanth Generates a Whopping INR 150 Crore.

In addition, ‘Jailer’ has secured its position as the third highest-earning film of 2023, outperforming the earnings of ‘Ponniyin Selvan II’- a movie that starred Aishwarya Rai Bachchan, Vikram, and Trisha. The leading spots for this year's highestgrossing films are still occupied by ‘Pathaan,’ starring Shah Rukh Khan, and ‘Adipurush’ featuring Prabhas. The total earnings of the movie ‘Jailer’ in India, taking into account all its language versions, have now reached a significant amount of INR 174.15 crore. Impressively, the Tamil version of the film achieved a remarkable feat by amassing an impressive INR 139.05 crore within just five days of its release in India, as reported by Sacnilk. Additionally, the Telugu version also made a substantial contribution of INR 32.55 crore to the overall earnings, while the Hindi version, as mentioned in the same report, managed to collect INR 1.25 crore.

‘Jailer’ has etched its name in the annals of cinema history with its remarkable box office performance. Rajnikanth's latest cinematic offering has not only entertained millions but has also shattered records, setting a new standard for box office success. The film's ability to amass such staggering earnings within just five days is a testament to the star power of Rajnikanth and the timeless allure of quality storytelling. As audiences continue to flock to theatres to witness the magic of ‘Jailer,’ it's evident that Rajnikanth's cinematic charisma remains as potent as ever, reminding us all of the unparalleled joy that movies can bring to our lives.

PVR INOX Expands 'ICE THEATERS' To South India

PVR INOX launched its ICE THEATRES auditorium at the 12-screen Superplex in Forum South Bengaluru. This marked its third ICE THEATRES auditorium in the country, following launches in Delhi and Gurugram.

The ICE THEATRES concept introduces cutting-edge ICE IMMERSIVE technology to the Indian cinema experience. The theatre format includes LED panels strategically placed on each side of the auditorium to immerse moviegoers in a world of dynamic colours and shapes, seamlessly synchronised with the onscreen action.

Unlike traditional cinema screens, these LED panels do not extend the narrative but enhance the overall viewing ambiance. The auditorium combines exceptional visual and audio technology. With 4K Projection and Real D 3D, viewers can expect unparalleled image quality, while the Dolby Atmos audio system to ensure an immersive and captivating auditory experience.

"It is (ICE THEATERS) designed to leave a lasting impression, making the cinema visit truly immersive. Our goal is to give people a reason to step out of their homes, and when they come

to the cinemas, they encounter an experience like no other," said Gautam Dutta, Co-CEO at PVR INOX.

The auditorium in Bengaluru offers a seating capacity of 237, with options ranging from classic to prime and even recliner seats.

Ticket prices for ICE THEATRES are set at a premium level, typically around 20 per cent higher than standard cinema ticket prices. Prices vary based on the specific movie being screened and the seating category, with rates ranging from INR 180 to 790.

ICE THEATRES is part of PVR INOX's premium portfolio which includes Director's Cut, 4DX, ICE, Insignia and IMAX among others. At present, approximately 13.5 per cent of the company's total screen count portfolio is allocated to these premium formats. These specific screens typically yield a revenue of around 16-17 per cent for PVR INOX, primarily due to the slightly higher average ticket price.

Indian cinema has found its place in ICE THEATRES with releases like 'Pathaan' and 'Rocky Aur Rani Ki Prem Kahani'. Upcoming titles to be

screened in these auditoriums include 'Salaar', 'Tiger3' and 'Dunki'

Rohan Sable, Regional Director (South) at PVR INOX, said that the future of cinema lies in providing immersive experiences, such as 4DX, PXL, IMAX and ICE auditoriums.

Commenting on the movies coming out of Southern India, Sable said, "Premium formats allow viewers to be completely absorbed in the movie. The large canvas on which many South Indian movies are created, such as 'KGF' and upcoming films like 'Leo', makes them a perfect fit for these premium formats."

AmpliX Premium Sound Format for the First Time

Multiplex chain PVR INOX Leisure has launched AmpliX, what the company is calling a next generation audio format and has installed AmpliX in one screen of its flagship cinema at Inorbit Mall Malad, Mumbai.

"INOX further plans to install AmpliX technology at its upcoming cinemas in Indore and New Delhi," the company said in a statement. "Patrons can enjoy the experience by selecting the AmpliX seats while following the usual ticket booking procedure."

The multiplex chain said AmpliX is an innovative seat-integrated sound technology that offers a 360-degree spherical audio experience on cinema seats. The technology also syncs the

on-screen audio using an algorithm to produce an enhanced sound.

INOX Leisure CEO Alok Tandon said: "Constant innovations have helped us to remain ahead of the technology curve and allowed us to offer unique and exceptionally superior experiences to our patrons.

"As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience, which creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process.

"As we usher yet another groundbreaking tech-intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming theatres."

Centre To Open 10,000 Cinema Halls in Rural Areas By 2024

State-run CSC e-Governance Services plan to open 10,000 cinema halls in rural areas by the end of 2024

in collaboration with October Cinemas. The opening of such facilities is part of an agreement signed between CSC, an SPV under the Ministry of Electronics and IT, and October Cinemas. The agreement has been signed with an aim to open around one lakh small movie theatres in rural areas, each having seating capacity of 100-200 seats. The timeline for the agreement period has not been defined.

"The concept of cinema halls in villages is still new. The aim is to start small cinema halls with around 100 seats. CSC cinema halls will open new avenues for our VLEs (Village-Level Entrepreneurs)."

"Entertainment sector is booming in India and our VLEs will help in the growth of the sector in rural and semiurban areas. CSC cinema halls, which will also work as a commercial hub, will make our services more accessible to the people in rural areas," Sanjay Kumar Rakesh, CSC Managing Director.

Under the memorandum of understanding, CSC (Common Service Centre) plans to open 1,500 cinema halls by the end of 2023 which will also act as a hub of various CSC activities in rural areas.

"We are launching CSC Rural Cinema for the entertainment of villagers in remote areas. India is the world's largest entertainment market in terms of movie consumption. Our venture will have features to control piracy of films. We have already got over 5,000 express of interest requests from VLEs. We hope to make around 10,000 cinema halls operational in rural areas by the end of 2024," Punit Desai, Managing Director of October Cinemas.

He said that an investment of around INR 15 lakh is needed to run these cinema halls which will have video parlour cinema licence.

Jawan’s Magic; Becomes First Indian Film to Release on World's Largest Cinema Screen

Shah Rukh Khan's new movie, 'Jawan', is creating a lot of excitement amongst Indian cinephiles all over the world. People are really looking forward to it because of the trailers, songs, and posters that have created the right kind of buzz and interest. The fact that the film comes on the heels of Shah Rukh's mega-success 'Pathaan', is also a reason. 'Jawan' is all set to take over screens upon its release in September 2023 and it will also take over the world's biggest screen.

'Jawan' is going to be shown on a gigantic permanent IMAX screen in Leonberg, Germany. This screen is so big that it's like 125 feet wide and 72 feet tall. That's much bigger than a regular screen! No other Indian movie has ever been shown on such a big screen before. This is really amazing because it means that people will get

to watch all the exciting action and fun of the movie in a really awesome way. This largest permanent cinema screen, known as 'Traumpalast, was established in December 2022, in Leonberg, Germany, and broke all the records for the largest IMAX screen. The construction began in 2020, and

in December 2022, the screen was authenticated by Guinness World Records and given the title of the largest permanent cinema hall, with an area of 814.8 square metres. To get an idea, the screen is wider than a Boeing 737 airliner and includes hightech laser technology and special software to make it full HD.

Varadaraja Cinemas: Unveiling Vintage to Modern Legacy

Over the past 50 years, a small touring talkies-style arrangement that originally had films being screened under a smaller tent has grown into the vast multiplex that it is today. As the preferred location for family audiences of all ages, Varadaraja cinemas returns to woo its patrons.

Located in the city of

Chennai, Vardharaja Cinemas had a vision to convert a vintage property into a modern facility with the best of the features that are predominantly offered by metropolitan multiplexes.

The cinema begun a single screen in 1983, refurbished in 2012, and was fully renovated in 2023. The vision

behind the recent renovation was to ensure that the suburban audience in

the outer Chennai area (Tambaram) had access to both the latest content in multiple languages and the best of technology from an overall experience standpoint.

The newly launched cinema has a total seating capacity of 1,000+ seats that embrace a sleek and ergonomic design, incorporating materials like high-quality Corian, and are spread across 4 screens with unique themessuch as, an entire cinema with couple seats. The auditoriums are installed with advanced cinematic technological solutions such as Barco 4K RGB Laser projectors and Dolby Stage setup to offer a holistic moviegoing experience to the patrons in the region.

Alongside this, the cinema side wall exhibit elegant graphics-printed fabric concept of design that brings a touch of artistic sophistication and visual enchantment to the cinema space. By utilising custom fabric panels with

Chitlapakkam,

captivating graphics, the side walls become a canvas for creative expression, amplifying the cinematic experience. Combined with the plush and luxurious seating arrangements of Penworkers Seating to bring the utmost comfort in the auditoriums.

This 4-screen multiplex not only caters to the evolving needs and preferences of moviegoers, but shall also offer a wide range of entertainment options such as gaming zones, restaurants, and luxury lounges in the future.

Spread across a 1-acre property, Aswanth Duraimohan, Director, took into stride to restore and breathe life into the old cinema. Taking time to ensure that every aspect of the transformation was meticulously planned and executed. His concept brief was to unveil a visionary design for a Boutique cinema property, embracing a mix of neo-modern and Modern aesthetic.

The property's design and interiors have been conceptualised and designed Arris Architects.

"We have dedicated ourselves to the art and craft of captivating people with experiences created through the seamless integration of form, lighting, and materials. Our goal is to transport individuals, from the moment they step through the cinema doors, into a mesmerising realm that transcends reality, immersing them in a magical world of movies."

– Satish Shetty, Director, Arris Architects

They have crafted a bespoke custom design that transports visitors into a futuristic realm of cinema with a captivating and immersive environment.

The lobby features clean lines and minimalist design elements, emphasising simplicity and sophistication. Sleek surfaces, smooth textures, and understated colour palettes create an atmosphere of refined elegance,

It's simply amazing to see how much a single-screen from the 1980s has been transformed into a luxury multiplex. Aswanth Duraimohan, Director, has excelled in terms of design and comfort by delivering fine amenities to the suburbs of Chennai, India. In the current days of high ticket pricing, advanced technology, and F&B demands, Varadaraja Cinemas is looking out for its customers by providing them with affordability and the best quality services, which I found to be truly impressive. Ankitha Prakash, Chief Operations Officer, has set up a station to offer fresh snacks for a homemade touch to add to the cinematic experience and has directed the team in putting together an excellent line-up of pastries and confectionaries. The theatre is currently operated by Aswanth and Ankitha, who are also supervised by his father- V. Duraimohan, Managing Director, who gives his expertise and advice on the operations taking place at the newly converted multiplex. We witness the preceding generation's excellent touch guiding the present generation in taking this particular ancestral theatre to new heights.

– Raghav, Editor, TheatreWorld

allowing the futuristic elements to take centre stage. The patterned flooring in black and beige marbles in the lower lobby and grey shaded marble in the upper lobby directs the guest to the rich flavours of the concession counters. The quality of the food and beverage is the top focus. Quality of the F&B is their top priority, bringing a homely feel to the cinema, their desserts are made in house by Ankitha Prakash, COO using the finest quality ingredients and in small batches.

Programmable LED lights are employed in this region to adjust the ambience according to the time of day or specific events, enhancing the overall cinematic atmosphere. Striking sculptural forms inspired by parametric aesthetics is strategically placed in the upper lobby with dramatic lighting. These avant-garde structures, crafted from innovative materials such as polished metals and metallic Laminates, serve as captivating focal points, symbolising the cinema's commitment to pushing boundaries.

Firdows Matheen and Raghav of TheatreWorld at Varadaraja Cinemas with V. Duraimohan, Managing Director, Aswanth Duraimohan, Director and Ankitha Prakash, Chief Operations Officer, Varadaraja Cinemas

Revathy Cinemax, Kerala: Where Dreams Come Alive

Nestled in the enchanting village of Kulamada, amidst the picturesque landscapes of Kerala, lies a true cinematic marvel - Revathy Cinemax. The picturesque landscapes of this serene locale, Revathy Cinemax stands tall, captivating movie enthusiasts from far and wide. Kulamada's rich heritage and captivating beauty create the perfect setting for an extraordinary cinematic journey, where time seems to slow down, and every moment becomes a treasured memory.

Revathy Cinemax is located at the centre of the many popular tourist attractions, adding convenience to one's cinematic journey. At the core of the Cinema lies an ambitious visionto be the greatest cinema destination in Kerala. With an unwavering commitment to delivering top-notch entertainment, they have spared no effort in creating an environment that caters to the diverse tastes of movie enthusiasts. Their dedication to providing exceptional comfort and unparalleled technology ensures that each visit to Revathy Cinemax is nothing short of a cinematic extravaganza.

Revathy Cinemax has three exquisite auditoriums - Audi 1, Audi 2, and Audi 3, each exuding its own distinct charm. The crowning glory of Audi 1 lies in the remarkable Christie

CP4450-RGB Real Laser 4K projector, making it India's second installation theatre with Triple Beam 3D. In Audi 2 and Audi 3, the captivating visuals come to life with the Christie CP2315-RGB Real Laser projectors equipped with 3D capabilities. An imminent upgrade to CP4420-RGB Real Laser projectors

promises an even more mesmerising experience.

The soul-stirring impact of sound is not to be underestimated at Revathy Cinemax. In Audi 1, moviegoers can revel in the first-ever Individual 64Channel 7.1 Dolby Atmos installation in Kerala, made possible by the integration of Dolby and SLS

speakers. This setup guarantees an audio experience that is nothing short of sensational, with every sound effect and musical note resonating with perfect clarity.

Audi 2 and Audi 3 feature SLS speakers and 7.1 Dolby sound systems, ensuring that every seat in the house is privy to top-notch sound quality, immersing the audience deeper into the world of the film. Each auditorium features plush seating arrangements, ensuring patrons can relax and indulge in the cinematic spectacle. Audi 1 accommodates 618 guests, while Audi 2 and Audi 3 offer seating for 217 and 272 moviegoers, respectively.

The family-friendly atmosphere makes it an ideal choice for all ages. Whether it's a family outing, a gathering of friends, or a solo movie night, everyone is welcome to experience the cinematic magic at Revathy Cinemax. Known as the leaders in cinema screen technology since 1959,

Galalite Screens has collaborated with Revathy Cinemax, adding an extra touch of enchantment to the silver screens of Revathy. Mirage 1.7 by Galalite, is installed in all the 3 Audis which ensures that every frame is brought to life with unparalleled clarity.

Mirage is a true masterpiece on its own. The fourth-generation silver screen technology ensures impeccable 3D effects, striking depth, and a strong signal-to-noise ratio. At Revathy Cinemax, every moment on the silver screen comes to life with vibrant clarity and breath taking precision thanks to Galalite.

"Revathy and Galalite share the same values; to provide a delightful cinematic experience. Mirage 1.7 brings every detail to life on the screen. It brings us immense joy to see our screens contribute to a truly captivating movie experience for Revathy Cinemax in Kerala," says Yusuf Galabhaiwala, Director of Operations at Galalite Screens.

The screen gain of 1.7 ensures that every pixel glows with unparalleled

luminosity, allowing the audience to experience every visual element in its full glory.

With Galalite's Mirage, light and shadow dance in harmony, painting the canvas of the silver screen with breath taking brilliance. The cinema's commitment to providing a premium movie experience finds its perfect counterpart in Mirage's ability to captivate the audience's eyes, hearts and minds.

With a steadfast commitment to delivering outstanding entertainment, Revathy Cinemax aims to widen its distribution and bring its cinematic magic to even more viewers. With its cutting-edge facilities, captivating silver screens by Galalite, mesmerising sound systems, and warm hospitality, it promises an unparalleled moviegoing experience that lingers in the hearts of its visitors. Galalite adds an extra touch of enchantment to the cinema's silver screens. As the curtains rise, Revathy Cinemax invites you to step into a world of timeless charm and cinematic wonder.

"At Revathy Cinemax, we want to offer the best movie experience possible, where comfort and top-notch technology go hand in hand. With Galalite's Mirage screens, we've taken the visual quality to a whole new level, making the movie world come alive. Along with our advanced projectors and mesmerising sound systems, we're all set to redefine the movie experience in Kerala."

– J Sasidharan Unnithan, Managing Director, Revathy Cinemax

Maruthi Talkies:

Redefining The Cinematic Experience

Step into a world where the nostalgia of classic cinema shakes hands with the delight of contemporary technology. With cutting-edge new technology and innovations that take their cinematic experience to a new level, located in the lush town of Wayanad, Maruthi Talkies reintroduces the elegant cinema for every enthusiast of the retro era. Cherished by generations of film enthusiasts, this powerhouse of cinematic wonder continues to captivate audiences with its special allure.

Since opening its doors in 1964, alongside the stunning landscape of Mananthavady, Wayanad, Maruthi Talkies is a pioneering cinema gem with a rich past is now a shining example of what the future of cinema looks like. Here, time-honoured customs cosy up to innovative tech, delivering a movie experience that's tough to beat.

Today, under Vivek Parasuraman and Sushma Singh Vivek's forward-thinking leadership, Maruthi Talkies keeps its rich history alive. Driven by their dedication to safeguarding this heritage, they've guided this landmark venue into a new age of technological splendour, all while maintaining its timeless appeal.

The auditoriums now boasts state-ofthe-art 4K projection servers. These leading-edge systems, celebrated for

their unmatched accuracy, faithfully reproduce films, presenting hyperrealistic detail that mesmerises audiences. In coordination with these, the 2K projectors, through their flawless integration, amplify the cinematic experience by plunging audiences into a world of stunning, awe-striking visuals.

The venue holds steadfast to the belief that a truly immersive cinematic experience should engage every

sense. The theatre proudly presents an impressive 34-channel Dolby Atmos and 7.1 Sound system to fulfil this. From the subtle whisper of leaves to the roaring climaxes of action scenes, this auditory masterpiece breathes life into every sound detail, crafting a captivating sonic symphony that perfectly amplifies the emotional resonance of each film.

Understanding the crucial role of unparalleled visual clarity, Maruthi Talkies has formed a dynamic alliance with Galalite Screens. Galalite's ground breaking Lensray technology has become integral to the cinema viewing experience. It is esteemed for reducing speckles and dramatically enhancing the sharpness of the moviewatching experience. The theatre provides luxuriously soft, meticulously crafted body-contouring seats to ensure ultimate relaxation and transport audiences into the riveting stories on the screen.

"We're really excited to be working with Maruthi Talkies. They're all about transforming the cinema experience and we're here for it. Our Lensray technology? It's all about making things look sharper on screen. It's a great fit with what Maruthi is doing. This partnership is a big deal for us, it's a step forward in making cinema even better."

Galalite Screens installed Prism 3D 3.4 with Lensray Technology at Maruthi Talkies. This offers extraordinary visual precision and strikingly lifelike depictions that elevate the viewing experience to new, aweinspiring heights.

Integrating Galalite Screens into Maruthi Talkies was a strategic decision, reflecting the vision of Coowner and Operator Vivek Parasuraman. He articulately asserts, "Our alliance with Galalite Screens embodies our dedication to offering incomparable cinematic journeys. Their screens and their pioneering Lensray technology amplifies the visuals, crafting vivid, lifelike portrayals that augment the entire movie-viewing experience. This encapsulates our mission to harmoniously blend tradition with innovation."

Maruthi Talkies is a shining example of the harmonious blend of age-old customs and cutting-edge technological innovation. Serving as a guiding light for the future of cinema, the establishment beckons movie enthusiasts to embark on an unforgettable cinematic adventure.

– Pravin Stephen, Asst Manager Business Development, Galalite

PVR INOX: Another Step Towards Innovation & Luxury

PVR INOX, has been taking the year by storm, and has recently opened a number of new theatres with their supremely inviting and opulent ambience to share the joys of moviewatching with cutting-edge features and larger seating capacity. Launching new theatres in Bengaluru, Indore, Lucknow, New Delhi, Ahmedabad, and Odisha this year, the company plans to increase its presence in northern and central India.

Forum Mall, Bengaluru

Setting a new benchmark in the entertainment industry, PVR INOX launched a brand new 12-screen

Superplex with multiple cinema formats including LUXE, 4DX, P[XL] and the first ICE theatres format in

South India at Forum Mall, Kanakapura Road in Bengaluru.

The new cinema will augment PVR INOX foothold in Bengaluru with 158 screens in 25 cinemas and in the state of Karnataka with 201 screens in 35 cinemas. The company consolidate its presence in South India to a total of 542 screens in 96 properties.

Strategically located in the heart of South Bengaluru at Konanakunte cross, Kanakapura Road, the property has a seating capacity of 2192 audiences. It houses the multisensory 4DX format, premium large screen format P[XL] with laser, ICE IMMERSIVE format, three Auditoriums of PVR INOX's luxury format, LUXE along with 6

Auditoriums with last row recliners. The cinema is equipped with the bestin-class theatrical solutions with SP4K Laser projectors, advanced Dolby Atmos audio and Real D 3D screens. The mall food court and Lulu Hypermarket both include SelfTicketing Kiosks for patron convenience. Superplexes with ten or more screens provide a variety of experiences and formats under one roof and are seen in large-floor-area mega malls in major cities.

The Superplex is an epitome of luxury, with carefully selected wall and ceiling hung artworks of famous actors and actresses. Text and screens are also used to create a dynamic environment that transforms the lobby into a cinematic gallery. Adding to the aesthetics is the curvilinear style concessionaire counter accentuated by multi-level digital screen bulkhead making it a focal point of attraction. Use of sophisticated finishes of blue, black and gold metal create an opulent environment.

An extensive F&B menu with on seat ordering for all recliners and isle for patrons to order/pay directly and movie/star merchandise are available at the concessions. Moving towards a digital era with online ticket booking taking precedence, the box office has been replaced with POS podiums for self-ticketing.

"Superplex is bringing a change in the city's entertainment landscape with

Phoenix Citadel Mall, Indore

PVR INOX opened its first multiplex as a combined company in Indore, Madhya Pradesh, at the beginning of 2023. With 54 screens spread across 10 buildings, the new 8-Screen Multiplex at the Indore Phoenix Citadel Mall will strengthen the company's presence in the region.

Located in the chic and upscale neighbourhood of Indore at the popular MR 10 Road Junction, the new multiplex has a seating capacity of 1318 and incorporates two Auditoriums of INSIGNIA, one each of KIDDLES and BIGPIX along with

futuristic cinema concepts and bespoke hospitality and promises to be the preferred cinema for cinephiles. The slate of films scheduled for release this year looks promising and would surely raise the expectation of viewers to watch their favourite movie on the big screen.", said Sanjeev Kumar Bijli, Executive Director, PVR INOX.

4 other Auditoriums. The elegantly designed multiplex is equipped with advanced Laser Projection system for razor-sharp visuals, Dolby Atmos surround sound experience, 3D powered by Volfoni Smart Crystal Diamond solution.

Delivering their signature luxury experience, the lobby features a mirrored and coffered ceiling with stunning chandeliers and fine furniture. The Insignia lounge, with its rich burgundy coloured theme, stands out and greets the guests with a warm

and luxurious feel. The lounge also features a large video wall and a live food counter serving a variety of gourmet dishes.

Improving lifestyle choices of a youthful and vast working population along with lack of out-of-home entertainment options are fueling the need for movie viewing experience in multiplexes as a leisure activity. With only 7 screens per million, India is an extremely under-screened market and the low penetration provides a significant growth opportunity for the company to reach untapped markets in Tier-2 and Tier-3 cities.

Lulu Mall, Lucknow

The largest Superplex in Lucknow has been launched by PVR INOX and is located in Lulu Mall. The 11-screen Superplex, which is situated in the affluent Amar Shaheed Path region of Lucknow, the state capital, will boost the company's footprint in Uttar Pradesh with 158 screens across 32 properties and solidify the combined entity's presence in North India with 438 screens across 100 properties.

Designed in a contemporary style reverberating luxury, glamour and exuberance. The city's most advanced cinema includes the multi-sensory 4DX format, premium large screen format P[XL], two Auditoriums of PVR's luxury format, LUXE along with 7 Auditoriums with last row recliners. The auditoriums hold a seating capacity of 1841 audiences is

equipped with the best-in-class theatrical technology to offer an immersive and enhanced cinematic experience. This includes the SP4K Laser projectors that deliver ultra-high

resolution, sharp, and bright images, advanced Dolby Atmos surround sound and REAL D 3D digital stereoscopic projection.

Pacific Premium Outlets Mall, New Delhi

A new 10-screen multiplex was launched at Pacific Premium Outlets Mall, Jasola, Mathura Road, New Delhi features the first ScreenX theatre in North India. This features the world's first multi-projection technology offers 270 degree panoramic viewing experience on three walls of the auditorium. This is the third ScreenX theatre in India after Mumbai and Kolkata.

The property features other premium cinema formats such as Insignia, BIGPIX and MX4D alongside the 6 impressively designed auditoriums. The multiplex has a total seating capacity of 1629 audience with last row recliners equipped with the bestin-class theatrical technology including advanced Laser Projection system, Dolby Atmos surround sound system, 3D solutions from Volfoni Smart Crystal Diamond solution.

PVR INOX aimed to captivate its Delhi audience with the architectural elegance using the interplay of forms and motifs and the intricate flooring in the foyer with its mesmerising patterns and textures adding depth

and elegance to the space. The Live Kitchen offers cuisine ranging from Asian & Italian, besides a whole range of hot and cold beverages and cinema favourites catering to varied choices of patrons.

Satyamev Emporio, Ahmedabad

Expanding its footprints in the Central region, PVR INOX launch its 35th property in the state of Gujarat and 6th in the city of Ahmedabad at Satyamev Emporio. The launch of this cinema is in accordance with its medium and long term strategy to

accelerate screen roll out across key markets. The cinema is equipped with

the best-in-class theatrical solutions including the SP4K next- generation

laser projectors, advanced Dolby surround sound and Next-Gen 3D technology. The property has a seating capacity of 812 audiences with added comfort through plush recliner seats.

The Cinema is styled in a modern art deco design with auditoriums having a magnificent Bordeaux red colour theme with fabric paneling and gold niche 'V' pattern design on the side walls. A concession counter with digital kiosks further adds to the property's unique offerings.

Plutone Mall, Odisha

PVR INOX has opened its second cinema in Rourkela at Plutone Mall. Strengthening its footprints across Odisha with the newly launched a 5-screen multiplex that will offer city residents yet another out-of-home entertainment destination to watch movies in the best of immersive environment.

This new cinema will strengthen the company's foothold in Odisha with 25 screens in 6 properties with its presence in Bhubaneshwar, Cuttack and Rourkela and continues its expansion in the Eastern part of India with 131 screens in 34 properties.

Situated in the city's centre in Gopabandhu Nagar, Chhend Colony, the multiplex has a total seating capacity of 729 spectators with final row recliners to further enhance the comfort of discerning patrons. The 5-screen property is equipped with state-of-the-art cinematic technologies, including SP4K nextgeneration laser projectors for ultrahigh resolution and brightest images, Next-Gen 3D screens for visibly deeper 3D content, and Dolby 7.1 for an unmatched surround sound experience, to provide an unmatched captivating and immersive experience.

Ajay Bijli, Managing Director, PVR INOX Limited, said, "Watching a

movie in a cinema is one of the most remarkable shared experiences of the modern times. We are extremely delighted to expand our footprint in the state of Odisha that provides a conducive environment for investment and ease of doing business. With rising consumerism, cinema viewing habits are also rapidly changing and PVR INOX is constantly innovating to meet the evolving tastes of movie goers. “Rourkela, the industrial capital

of Odisha is developing fast and among the cities identified under the government's smart city mission and is inviting global attention. We feel proud to dedicate our second cinema for the residents in the steel city."

Styled in contemporary design language, a visually stunning foyer provides a warm and welcoming ambience. The seating spaces in the foyer with metal and teal colour gives a rich and vibrant feeling while the curated graphics of eminent movie scenes enhances the aesthetics of the property. All the 5 auditoriums are uniquely designed with two different themes, one in half drape and the other with fabric paneling and adding to the glamour are lit V signage across the side walls.

Dhishoom Cinemas: The Perfect Blend of Luxury and Comfort

India has always had an unmatched passion for movies and an immensely vibrant film industry. They remain to be one of the most under-screened countries of the world despite such strong fundamentals of movie making, a zealous young population and rapid urbanisation. And this cinema chain intends to change and fill this wide supply gap and aims to redefine the way India enjoys movies.

The latest cinema at the Avadh One Mall property houses 2 magnificent auditoriums with a total seating capacity of 312.

The Audi 1 has 154 seats and the audi 2 has 158 seats. The cinema is equipped with an all-in-all 4K laser projectors for the unbeatable depth and immersive experience. The cinema kicked off to a grand start with the release of 'Bahubali' starrer 'Adipurush' where patrons could enjoy the latest 'tech-equipped' experiences from start to finish. One of the muchawaited cinemas in Ayodhya, Uttar Pradesh, Dhishoom cinemas has set the bar way more higher this time when it comes to quality.

Dhishoom Cinemas endeavours towards creating a desirable space

for people in general where watching movies becomes their celebration of the moment. Keeping in mind this belief, Dhishoom Cinemas has left no stone unturned in the technical aspect as well along with the aesthetic decor, comfortable seating and awesome food. Dishoom Cinemas is all set to establish a strong presence, Pan India, with already successfully being functional in Gurugram, Haryana, Jhunjhunu, Rajasthan, and Ayodhya, Uttar Pradesh. The chain is opening shortly at Patna, Ranchi, Paonta Sahib, Ghaziabad, Shapar Verawal, Badaun, Jaunpur, Harda, Greater Noida, Hapur, Agra, Ayodhya, Tughlaqabad, Faridabad, Ghazipur, and Buxer. Not just these cities, keep your eyes peeled for more brand-new venues coming to a town near you

over the next months and years. Their arrival is set to usher in an era of premium and innovative cinema experiences, changing the landscape of entertainment in India.

Dhishoom Cinemas - The Wave Of Change

The premium cinemas of Dhishoom are going to be an experience like never before. This entertainment escape is housed in Dhishoom's boutique theatres; bespoke uber seating designed to enhance togetherness; fabulously designed interiors; laser technology creating vivid imagery; immersive sound system; chef driven menu at the brand's own food outlets in the premise; and signature drinks served straight at your reclining premium seats.

Known for its food-loving culture, India can now anticipate a 'cinematic' treat with delectable global culinary delights that Dhishoom Cinemas promises to deliver. From excellent movie snacks, i.e., popcorn, to signature dishes curated from famous world cuisine, Dhishoom ensures that its audiences are treated to global comfort food that complements the visual spectacle.

The Visionary Mind Behind

Behind this wave of change is Tushar Dhingra, a man of vision and drive. He has been a former member of PVR Cinemas as their CMO and Brand Architect, Ex COO of Big Cinemas, and CEO of Smaaash Entertainment. With his dynamic mindset, he aims not just to offer a new cinema experience but to revolutionise it completely. He believes that cinema is a unifying force, a realm where stories are told, emotions are shared, and memories are made.

Tushar's vision for Dhishoom Cinemas extends beyond just entertainment; it's about creating a space that bridges communities and generations through the shared love of cinema.

In addition to providing a premium and unforgettable movie experience, Dhishoom's mission is to reach every corner of India. The company aims to democratise premium cinema retail, ensuring that no matter where one is in the country, an exceptional movie experience is within their reach. This initiative is set to shake up the Indian cinema industry as Dhishoom Cinemas seeks to become a household name synonymous with unrivalled cinematic and sensory delight.

As Dhishoom Cinemas rolls out the red carpet, the curtain is rising on a new chapter in Indian cinema. Prepare to be entranced, to be enchanted, and to be a part of the magic that is Dhishoom Cinemas - where the magic of the movies truly comes to life.

"Technology is our prime investment to build valuable customer cinematic escape in Vivid and Immersive experience. If expectations of audience is high, Dhishoom Cinemas make them higher by giving what they dream of! The Cinema Circuit is powered with 100% laser projection. 4K laser projectors of GDC and BenQ for the best depth perception; and Pulz & Dolby for best acoustics -all our cinemas pan India have the best for the sound in visual

experience." says Tushar Dhingra, Co-Founder & CEO Dhishoom Cinemas.

Dishoom cinemas are predominantly housed in malls and few of them have roof height of mere 13.5 ft. An experimental design with a low ceiling but not compromising even an inch on the aesthetic and technical aspects was something that demanded a huge meticulous planning.

"We take pride in saying that we understand the vibe of the youth and every detail in Dhishoom Cinemas reflects the vibrancy of the youthful energy! We might be one of the players of the industry; but we envision a broader spectrum to be covered shortly when we are able to execute our vision and take India to Movies," added, Tushar Dhingra.

Cinépolis India: Scales New Heights

With the vision of lighting up the movie of one's life with smiles and unforgettable moments, Cinépolis India has always aimed at offering an unmatched experience to movie patrons. This has, in turn, led to numerous innovations and the company is credited with pioneering many firsts in the exhibition industry. Inaugurating the brand's new flagship 11 screen property with the very first luxury formats - MACRO XE and VIP screens in Bengaluru and the 9 screen property in New Delhi, the patrons are all set to go for the run…

Cinépolis, Lulu Mall, Bengaluru

Cinépolis, first international cinema exhibitor in India, recently announced the launch of Cinépolis first MACRO XE and VIP at Lulu Mall, Bengaluru. With the strategic move of opening multiplexes at prime locations, launch of its first luxury format in Bengaluru will further strengthen its positioning among its patrons and associates in the premium luxury multiplex industry. The launch of its first luxury format multiplex comes up in its new 11 Screen cinema with 1 MACRO XE and 3 VIP Screens. This will be Cinepolis 2nd MACRO XE after Gurugram and 4th VIP after its success in Thane, Pune, and Kochi.

The new 11- screen property featuring MACRO XE and VIP

Screens has a total seating capacity of 2053 guests. The cinema is equipped with newer ergonomic seating, full-service Coffee Tree, all digital screens with Real D 3D Technology and Dolby Atmos to create an impact with mind blowing images, powerful sound and captivating 3D to make the moviegoing experience truly extralarge. The MACRO XE auditorium is designed from the ground up to offer a larger-than-life experience. The large format screen, larger-than-life audio, large leg-room are all part of this experience. Furthermore, red coloured leatherette and curved seating layout in MACRO XE is designed to create an optimal viewing and audio experience no matter where you are seated in the auditorium.

Each element in VIP is designed to give you an experience to remember with plush leatherette couple-seating recliners, a dedicated curated gourmet menu with call button service. Everything at VIP is designed to pamper you while you enjoy your favourite movie.

Speaking on the launch, Devang Sampat, CEO, Cinépolis India, said, "We are thrilled to bring our first MACRO XE and VIP in Bengaluru and it is the dynamism of

these markets and evolving demand from audiences that enables us in bringing innovations and world class cinematic experiences to every part of the country. With a great movie line up

and rising demand from movie connoisseurs, we are confident that Bengaluru audience will enjoy our new multiplex for a holistic cinema experience.''

He further added, These luxury formats reiterate our promise of bringing newer experiences to suit the demand of the ever changing entertainment landscape. It is our constant endeavour to upgrade the cinematic experience by bringing the latest technology and customer engagement into the industry and MACRO XE, our home-grown format,

is the validation of our promise. We are certain that the discerning patrons here in Bengaluru and in other markets will enjoy our home-grown format and our efforts. Of course, none of this would have been possible without the support of the Lulu Malls team. The developer has been extremely supportive throughout and we look forward to collaborating with them on future projects."

Shibu Philips, Director - Lulu Malls India said, "We are happy to have an

iconic and world-class cinema chainCinépolis now being part of Lulu Mall, Bengaluru. The mall is situated in the most premium location, and we associate with the best of the brands in the business. We believe that Cinépolis, with its brand-new design architecture will complement the mall and we look forward to an entertaining journey ahead."

The iconic 'Coffee Tree' offers movie connoisseurs an elaborate gourmet menu that serves a range of

delectable food and beverages offering a plethora of cuisines from Italian to American to Indian. The brand also offers a continuous customer engagement and loyalty program, 'Club Cinépolis' that allows the patron to earn and burn points on movie tickets and has exclusive benefits of special screenings, meet & greet with stars and much more.

Cinépolis NSP, Pacific Mall, New Delhi

Cinépolis, the first international cinema exhibitor in India, announced the launch of Cinépolis Pacific Mall, NSP, Pitampura. With the strategic move of opening multiplexes at prime locations, launch of its biggest multiplex in Delhi, Cinépolis NSP in Pacific Mall, Pitampura will further strengthen its positioning among its customers and associates in the premium luxury multiplex industry.

The launch of this biggest multiplex will create an unmissable and exhilarating cinematic experience for the patrons of New Delhi with its completely new architectural design look in Black and Golden. With its unmatched technology and comfortable ambience, it will certainly be the favourite spot for movie lovers.

Cinépolis Pacific Mall is the biggest theatre by Cinepolis in Delhi with 9 screens and luxury last row in all auditorium with premium recliners. In

addition, the multiplex will also have full-service Coffee Tree (gourmet café), Dolby Atmos audio, Harkness Screens and RealD 3D technology, giving excellent premium ambience and experience to patrons.

Speaking on this occasion

Devang Sampat, CEO, Cinépolis India, said, "Cinépolis has always aimed at offering an unmatched experience to movie patrons, the opening of Cinépolis Pacific Mall, NSP, Pitampura

Raghav, Editor, TheatreWorld with Bharath, Cinema Manager at Cinépolis Lulu Mall, Bengaluru

has endorsed our commitment towards them. This is our flagship property, our biggest multiplex in Delhi with 9 screens which will take the entertainment value to the next level. We are expecting a huge footfall at the multiplex and are sure that patrons will be amazed by the experience at Cinépolis. Our cutting-edge technology combined with quality and distinctively comfortable ambience sets us apart and we are committed to provide the same world class cinema viewing experience to our discerning patrons across India. I would like to thank Abhishek Bansal for giving Cinepolis an opportunity to develop our multiplex in Pacific Mall. His team has been very successful in developing and running high-footfall malls and I'm sure they will continue to build upon the same in the future as well."

He further added, "The opening of Cinépolis Pacific Mall, NSP, Pitampura is of significant strategic value that further strengthens our position in India. Looking forward and expanding our wings, the focus now is to open more multiplexes in prime locations in metros and mini metros. India is an important market for us, and the strategic importance of the market is underscored by the fact that Cinépolis' expansion plans have been steadfast even through the pandemic wherein Cinépolis added 42 screens. It is our constant endeavour to upgrade the cinematic experience by bringing latest technology and customer engagement into the industry."

Abhishek Bansal, Executive Director, Pacific Development Corporation said, "We are happy to have an iconic and world-class cinema chainCinépolis now being part of Pacific Mall, Pitampura. The mall is situated in the most premium location in North Delhi and we associate with the best of the brands in the business. We hope that Cinépolis in its new version will complement the mall and we look forward to an entertaining journey ahead."

The recently inaugurated, Cinépolis Pacific Mall, NSP, Pitampura has total a total capacity of 1659 seats. The entire ambience, lighting and décor of Cinépolis Pacific Mall, NSP, Pitampura has a new architectural design ID in Black and Golden, giving it a more premium luxury experience. The 9-screen multiplex is equipped with RealD 3D technology and Dolby Atmos audio.

Since its inception in India, Cinépolis has created a strong footprint across 62 Indian cities with the focus on opening multiplexes in prime locations in metros and mini metros. India is now the second largest market and remains the fastest growing market

for Cinépolis, globally and plans to add 200 more screens in the following 3 years.

Cinépolis India has created a strong footprint across 62 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, Hyderabad and Bengaluru. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. India is now the second largest market and remains the fastest growing market for Cinépolis, globally and plans to add 200 more screens in next 3 years.