A B O U T U S

Barrington Stage Company is the fastest-growing arts venue in Berkshire County, attracting more than 60,000 patrons each year. Co-founded by Artistic Director Julianne Boyd in 1995, BSC continues to gain national recognition for its superior-quality productions and comprehensive educational programming. In its first 11 years, BSC operated from rented space at the Consolati Performing Arts Center at Mount Everett High School in Sheffield, MA.

Mission

Barrington Stage Company (BSC) is a not-for-profit professional theatre company in the Berkshires (MA) with a three-fold mission: to produce topnotch, compelling work; to develop new plays and musicals; and to engage our community with vibrant, inclusive educational outreach programs.

Vision

Barrington Stage creates theatre experiences that engage and excite our audiences by entertaining as well as challenging them with the most dynamic and provocative productions possible. BSC creates a platform for new voices and diverse perspectives that drives all of our work: our productions, our educational programming and our community engagement.

Y L E G U I D E

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2023-2024 season at BSC with a pre-season teaser for the Broadway in the Berkshires fundraising concert:

Create a Teaser: Video Create a short teaser video for the Broadway in the Berkshires fundraising concert and the upcoming theatre season. The video should be visually engaging, showcase the talent of the performers, and generate excitement for the forthcoming season.

Share on Social Media: Share the teaser video on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Use targeted hashtags and location tags to reach the ideal audience and encourage sharing.

Build an Email List: Build an email list of subscribers interested in the theatre and arts. Send out a pre-season email newsletter with the teaser video, information about the upcoming season, and the Broadway in the Berkshires concert.

Utilize Google Ads: Create targeted campaigns featuring the Broadway in the Berkshires concert and the upcoming theatre season. Use targeted keywords, location targeting, and ad scheduling to reach potential customers at the right time and place.

Early Bird Discounts: Offer early bird discounts on tickets for the Broadway in the Berkshires concert and the upcoming theatre season. Email marketing and social media advertising promote discounts and encourage early ticket purchases.

Partner with Local Businesses: Partner with local businesses such as hotels, restaurants, and other entertainment venues to crosspromote the Broadway in the Berkshires concert and the upcoming theatre season. Offer special packages or discounts to encourage attendance and generate interest.

Run Social Media Contests: Run social media contests that encourage followers to share content about the Broadway in the Berkshires concert and the upcoming theatre season. Offer prizes such as free tickets or exclusive backstage passes to generate excitement and interest.

Here are ten hashtags you can use for this digital marketing campaign:

#BarringtonStageCompany

#BSC2023-2024Season

#BroadwayintheBerkshires

#ArtsintheBerkshires

#AudraMcDonald

#SalomeBSmith

#AndrewRannels

#LiveEntertainment

#MusicalTheatre

#SupportTheArts

By incorporating these tactics into the digital marketing campaign for the 2023-2024 season at BSC, the theatre can generate buzz and excitement for the upcoming season and increase attendance for the Broadway in the Berkshires fundraising concert.

C O N T E N T A U D I T

Website

How is the navigation and menu of the website? Is it clear?

Can I find tabs that I could be looking for as a new or returning user? such as about us, contact service products etc…

Is the website user-friendly?

Do I understand what each page is telling me?

Do I understand what this company is selling or producing easily or do I have to dig very deep to find it?

How is the general language and style?

Is the message clear and relevant on each page?

Is their contact on each page?