I M P L E M E N T I N G K P I ' S

Content Management KPIs:

Website traffic: The number of unique visitors to BSC's website. This KPI measures the effectiveness of the content management strategy in driving traffic to the website.

Engagement rate: The percentage of website visitors who engage with the content, such as commenting on blog posts or sharing content on social media. This KPI measures the effectiveness of the content in resonating with the audience and encouraging interaction.

Conversion rate: The percentage of website visitors who take a desired action, such as signing up for a newsletter or purchasing tickets This KPI measures the effectiveness of the content management strategy in driving business results.

PR KPIs:

Media coverage: The number of media outlets that have covered BSC and its productions. This KPI measures the effectiveness of the PR strategy in generating publicity and awareness.

Share of voice: The percentage of media coverage that the BSC has compared to its competitors or other theatres in the area. This KPI measures the effectiveness of the PR strategy in positioning the theatre as a leader in the industry.

Sentiment analysis: The overall sentiment of media coverage about the BSC, such as positive, neutral, or negative. This KPI measures the effectiveness of the PR strategy in creating a positive reputation for the theatre