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HOW TO DEVELOP LEADS FOR BARRINGTON STAGE COMPANY:
Step 1:
Define Ideal Audience: The first step is to define the ideal audience for BSC. This may include people interested in theatre and arts, live entertainment, and cultural events. Identifying the perfect audience's demographic and psychographic characteristics will help target the right people with the right message.
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Step 2:
Build a Lead Magnet: The next step is to build a lead magnet - a valuable and relevant piece of content that will attract potential customers and encourage them to provide their contact information. This could be a ticket discount code, a free guide to the upcoming theatre season, or exclusive behind-the-scenes content.
Step 3:
Create a Landing Page: Create a landing page on BSC's website that promotes the lead magnet and encourages visitors to provide their contact information. The landing page should be visually appealing, offer a clear value proposition, and make it easy for visitors to submit their information.
Step 4:
Drive Traffic to the Landing Page: Drive traffic to the landing page through various channels, including social media advertising, Google Ads, email marketing, and organic search. Targeted advertising and strategic placement will ensure that the right people see the ad and are more likely to provide their contact information.
Step 5: Follow Up with Leads: Once a lead submits their contact information, follow up with them through a series of email campaigns. Please provide additional information about upcoming shows and events, special discounts, and exclusive content to keep them engaged and interested in BSC.
Step 6:
Measure Results Regularly: Measure the results of the lead generation campaign to determine its effectiveness. This may include tracking the number of leads generated, the conversion rate, and the ROI of the campaign. Based on these insights, adjust the campaign strategy to optimize its performance.
By following these steps, BSC can develop consistent leads that will ultimately increase single ticket sales and subscriptions.
