S A M P L E E V E N T S

Proposed Social media campaign for the Broadway in the Berkshires event at BSC, incorporating important SEO tactics:

Create a Hashtag: Create a unique hashtag for the event that can be used across all social media channels. The hashtag should be short, catchy, and easy to remember. Examples could be #BarringtonStageCompany, #BSC2023-2024Season, #BroadwayintheBerkshires, #ArtsintheBerkshires, #AudraMcDonald.

Post-Engaging Content: Create engaging content that promotes the event and showcases the talent of the performers. Share behind-the-scenes footage, interviews with the performers, and sneak peeks of the upcoming show. Use high-quality images and videos to grab followers' attention and encourage engagement.

Utilize Local SEO: Incorporate local SEO tactics by including the name of the city and state in the post's text and using location-specific hashtags. For example, #PittsfieldMA, #PittsfieldArts, #MATheatre.

Partner with Influencers: Partner with local influencers or industry experts to promote the event and encourage their followers to attend. Collaborate with them on content creation and offer special incentives to their followers to boost attendance.

Run Contests: Run social media contests to engage followers and encourage them to share content about the event. Offer prizes such as free tickets or exclusive backstage passes to generate excitement and interest.

Use Paid Advertising: Use paid advertising to reach a larger audience and promote the event to people who may not follow the theatre's social media channels. Use targeting options such as location, interests, and demographics to reach the ideal audience.

Cross-Promote with Partners: Cross-promote the event with partners such as local hotels, restaurants, or other businesses in the area. Offer special discounts or packages for attendees who book with these partners.

Incorporating these SEO tactics into your social media campaign for Broadway in the Berkshires will help to increase visibility, drive traffic to the event page, and ultimately boost ticket sales.