C O N T E N T A U D I T ( C O N T . )

"Audit! Audit your content. Pay attention to what works, drop what doesn't and keep moving forward."

- Sunny Lenarduzzi

Blog

Architecture

Design

Post format

Style

Engagement

Newsletter subscription option

Post consistency

SEO (if you’re looking at this for an interview you can only look at it from the surface if you’re hired you can use the CMS to analyze deeper.)

Social media

Channels

Activity type

Content formats

Frequency

Audience

Demographics

Engagement

Lead Generation

CTA’s Forms

Gated Assets

Landing pages

Marketing Automation (This is valid when hired and not for an interview.)

Workflows

Email drips

BSC can create a successful content management strategy that engages its target audience and drives business results by following these steps.

Step 1: Define Goals and Objectives

The first step is to define the goals and objectives for BSC's content management strategy. This may include increasing ticket sales, improving brand awareness, building a loyal fan base, and creating a positive reputation in the theatre community.

Step 2: Identify Target Audience

Identifying the target audience is crucial for effective content management BSC should determine its ideal audience and what types of content they are interested in. This information will help guide the creation of relevant and engaging content.

Step 3: Develop a Content Calendar

Creating a content calendar is an essential part of the content management strategy. It outlines the types of content to be produced, the frequency of content creation, and the platforms where the content will be shared. The calendar should include all the key events and shows of the theatre company.

Step 4: Produce High-Quality Content

Producing high-quality content is critical to engaging the target audience. The theatre company should create original, engaging, and informative content that resonates with BSC's audience. The content may include behind-the-scenes footage, interviews with cast members, reviews, and previews of upcoming shows.

Step 5: Distribute Content

The theatre company should distribute its content through various channels, including social media platforms, websites, email newsletters, and other platforms where its target audience is present. Distribution should be planned according to the content calendar.

Step 6: Analyze and Measure Results

Regular analysis and measurement of content performance are crucial to the success of the content management strategy. The theatre company should monitor engagement metrics, such as website traffic, social media engagement, and ticket sales, to evaluate the effectiveness of its content strategy. Based on these insights, they should adjust their strategy accordingly

Step 7: Refine Strategy

Based on the analysis of the content performance, the theatre company should refine its content management strategy to improve engagement and reach its goals. This may include adjusting the content calendar, changing the types of content produced, and experimenting with new distribution channels.