CORPORATE SOCIAL RESPONSIBILITY FISCAL YEAR 2015 ANNUAL REPORT
O ING LOG KERS LIV A E R B E TH
© LILA
PHOTO
TABLE OF CONTENTS LETTER FROM OUR PRESIDENT & VICE PRESIDENT OF HUMAN RESOURCES 3
THE TEAM
7
DEVELOPING POTENTIAL Managers Human Resources Orientation 8 Interviewing & Selection Workshop 8 Supervisory Leadership Series 8 Staff Relations & Sensitivity Training Workshop 8 Selling Skills Assessment Tools Workshop 8 Millennials In Motion - New 9 Microsoft Office & Lotus Notes Training Program 9 Administrative Professional Productivity Workshop 9 Quick Reference - Developing Potential 10 WELLNESS Wellness Team 11 American Heart Association Fit-Friendly Worksite Award 12 Corporate Athlete 12 Breakthrough To Energy 13 Mt. Everest Tower Trek 13 Trekkin' The Nation - New 13 Bright Horizons Back-Up Care Advantage Program 14 Create My Plate 14 Health & Wellness Expo 14 Employee Assistance Program 15 Trek Desk & Sit–Stand Stations 15 Wellness Incentive 15-16 Wellness Activities 17 Fitness Classes 17 Quick Reference - Wellness 17 SAFETY Safety Team Training Recognition Safety Incentive Inspection Program Shoes For Crews
18 18 19 19 19
REWARDS & RECOGNITION Quality Service Team Service Plus Team Member Golf Scramble Holiday Gift Giving & Shopping Extravaganza Service Recognition Celebration Administrative Professionals Reception Quick Reference - Rewards & Recognition
20 20 20 20 21 21 21
COMMUNICATION & ENGAGEMENT Employee Opinion Survey Management Communication Meetings All Team Meetings Chairman’s Discussion Series
22 22 22 22
SERVICES & RESOURCES Volunteer Income Tax Assistance Green Market Quick Reference - Services & Resources Media Coverage At-A-Glance
23 23 23 24
THE ENVIRONMENT
27
Green Team Water Conservation Waste Reduction Energy Efficiency The Breakers Environmental Policy Local Food Use Electric Car Partnership Green Power Leadership Club Clean The World Localecopia Rainforest Alliance Sustainable Coffee Media Coverage At-A-Glance
28 28 29 30 30 30 31 31 31 31 31 32
THE COMMUNITY
35
Community Relations Team The Breakers GIVES
36 36
OUTREACH Volunteer Time Off 37 Gives Ambassadors 37-38 Summer Of Giving 38 United Way 39 Habitat For Humanity 39 Hope Water 40 Round It Up America 40 Community Service Day 40 Paul Leone Servant Leadership Day - New 41 Be Our Guest - New 41 Making An Impact: Community Walks & Fundraising 42 Feeding South Florida 43 The Arc Of Palm Beach County 43 Homeless Coalition Of Palm Beach County 44 Palm Beach County Community Food Alliance 44 Top Agencies Where The Team Volunteered 44 Gulfstream Goodwill Industries 45 Donations Snapshot 45-46 Volunteer Programs & Team-Building Events 46 Toy Drive Challenge 47 Top Ten Volunteers 47-48 Volunteer Spotlights 48 Corporate Donations 49 Palm Beach County Bed Tax 50 Voluntourism 50 Board & Committee Membership 51 Media Coverage At-A-Glance 52-53
THE MEDIA Index of Coverage The Team The Environment The Community
57 58-59 60 61-65 66-89
1
LETTER FROM OUR PRESIDENT & VICE PRESIDENT OF HUMAN RESOURCES Fiscal Year 2014-2015 Annual Report on
CORPORATE SOCIAL RESPONSIBILITY Benevolence and compassion are the ultimate expressions of hospitality. In the spirit of this guiding principle, The Breakers is committed to ensuring that our company’s success is never an end unto itself, but the means to contribute to the greater good. That is the fabric of our organizational culture. We are so proud that the fruits born from our business achievements are directed with laser-like focus to helping our team, our community and our environment flourish. As an organization of conscience and action, that compass keeps us on a path of social responsibility to empower, not just aid. In the eloquent words of one of our owners, “It is more important to bring people along than to give back.” And we continually raise the bar on that duty to serve, because on our best day, we know we can always be better. We take great pride in our heritage of public service, which has been passed down to us from our founder, Henry Flagler, since 1896, through the generations of his highly principled heirs (the Kenan family), who still own The Breakers today. Their advocacy for impactful, responsible citizenship compels us to constantly fortify our workplace, and inspire our team members to realize their professional potential and personal fulfillment. Through ever-expanding practices in sustainability and conservation, we strive to protect and strengthen our environment. With concern for those in need, we contribute time, ingenuity and resources to improve the quality of life of our fellow citizens, and support many agencies with that mission. Ongoing renewal has been central to The Breakers’ enduring appeal, and likewise, our CSR programs always grow and evolve thanks to individual, departmental and company-wide efforts to amplify their impact. This annual report — a compilation of an extraordinary array of initiatives on behalf of our team, our environment and community — expresses the heart and soul of The Breakers. With great pride, we present this Fiscal Year 2015 Annual Report on Corporate Social Responsibility.
Paul N. Leone President - The Breakers Palm Beach
Denise E. Bober Vice President - Human Resources
3
THE TEAM Employees first! The Breakers 2,000 team members are where it all begins.
ŠLILA PHOTO
THE TEAM
“We are a high-performing company not because of our balance sheet, but because our people — the heart and soul of our organization — reflect the highest standards of ethics, service and excellence. They are our most priceless asset, and their professional and personal fulfillment is our top priority.” Paul Leone, President - The Breakers Palm Beach
It’s impossible to calculate the value we place on our 2,000 team members, yet as immeasurable as that is, their value continues to appreciate. We look after our team members because they are our number one customers. Their fulfillment is paramount to our success, so we continuously invest in ways to bolster their satisfaction and quality of life, to help them reach their best potential. By putting them in positions to succeed, and nourishing them with rewards, recognition, and pride, we create an engaging and accomplished workplace. Our team members are deeply devoted to The Breakers, some for more than thirty years. Their gracious interactions with every customer and with each other create loyal guests, and advocates, by fostering meaningful connections and lasting memories. Without any doubt, they are why we win in the marketplace. Ultimately, The Breakers flourishes because of its team members, and team members flourish because of The Breakers – a model, symbiotic organizational culture that kindles success on so many levels. Henry Flagler had the insight to create such a workplace over 119 years ago, one that would survive an unpredictable, changing world. Today, his heirs and The Breakers’ executive team faithfully sustain that legacy, determined to achieve unprecedented success and long-term prosperity. This section is devoted to the array of initiatives that enrich a very talented and committed workforce.
7
DEVELOPING POTENTIAL MANAGERS HUMAN RESOURCES ORIENTATION This orientation program is designed to prepare team members promoted internally or newly hired for their role as a manager or supervisor. 560 new managers and supervisors have participated since 2001.
THE TEAM
INTERVIEWING & SELECTION WORKSHOP This interactive workshop develops behavioral-based interview skills in instructive and role-playing formats. Participants learn how to build rapport, utilize openended versus closed-ended questions, probe for behavioral examples and identify legal versus illegal questions, while discussing the importance of hiring talent over experience. 495 team members have participated since 2002.
SUPERVISORY LEADERSHIP SERIES This series of five modules for managers and supervisors is designed to further develop communication, coaching and team-building skills. Individuals learn how to more effectively direct their teams and maximize workforce productivity. 535 managers and supervisors have participated since 2003.
STAFF RELATIONS & SENSITIVITY TRAINING WORKSHOP Designed to empower management to pro-actively and efficiently handle Staff Relations issues, this half-day mandatory workshop focuses on the staff relations process and its legal considerations. 840 managers and supervisors have completed the workshop since 2003. After completion, attendees participate in a web-based refresher program every two years. 790 have attended the refresher program since 2006.
SELLING SKILLS ASSESSMENT TOOL (SSAT) WORKSHOP Customer-Focused Selling is about selling from the other person’s perspective. Sounds simple, but it takes consistent work and strong skills to become effective at using this approach to generate new business. The SSAT is a proven, diagnostic instrument designed to quantify the sales and judgment skills of each participant. This tool provides an objective view of sales strengths, skills and areas that warrant improvement. Results of the SSAT are used to provide focused training on both group and individual needs for maximum impact. After completion, attendees participate in a refresher. 62 managers have participated since 2010. 42 have participated in the refresher since 2011. 8
DEVELOPING POTENTIAL MILLENNIALS IN MOTION Millennials in Motion is a leadership mentoring program, connecting young men and women with varying skills and experience, with team members in growth level management positions. Our vision is to provide guidance, life coaching interactions and training so that an employee has the potential to become a future leader within The Breakers.
THE TEAM
New Program
Millennials in Motion topics include: Community Service, Stress Management, Personal Financial Planning, Nutrition, Movement, and Environmental Sustainability. Four mentors and seven mentees participated in the pilot program in 2015.
MICROSOFT OFFICE & LOTUS NOTES TRAINING PROGRAM This workshop collection enhances users' knowledge of Microsoft Word, Excel, PowerPoint and Lotus Notes by providing an overview of program features and educating users with basic skills and tips to improve productivity. 115 team members have participated since 2012.
ADMINISTRATIVE PROFESSIONALS PRODUCTIVITY WORKSHOP Administrative professionals from across the organization participated in an interactive forum to share the productivity issues they successfully addressed over the past year. Participants then discussed their current challenges and brainstormed solutions. 35 team members have participated since 2013, with a refresher course provided in 2014.
9
DEVELOPING POTENTIAL QUICK REFERENCE – DEVELOPING POTENTIAL PROGRAM NAME
THE TEAM 10
PROGRAM DATE
PARTICIPANTS
Managers Human Resources Orientation
2001
560
Interviewing & Selection Workshop
2002
495
Supervisory Leadership Series
2003
535
Staff Relations & Sensitivity Training Workshop
2003
840
Selling Skills Assessment Tool (SSAT) Workshop
2010
62
Millennials in Motion
2015
11
Microsoft Office & Lotus Notes Training
2012
115
Administrative Professionals Productivity Workshop
2013
35
WELLNESS TEAM The Wellness Team was founded in 2008 with the goal of better understanding the unique health risks, needs and interests of our team member population and educating them on the benefits of healthy living. Members include:
Pat Ciavola* Roy Dionne Summer James Randy Kerr Kathleen Kuhn Melissa Leonard Gabrielle Pearlberg Ken Thompson Matt White
THE TEAM
WELLNESS
Director – Team Member Development Manager – Inventory & Cost Control Health & Wellness Advisor, Sterling Wellness Conference Services Manager Human Resources Administrative Assistant Benefits Services Manager Assistant Director – Food & Beverage Director – Tennis Receiving & Warehouse Manager
* Committee Chairperson
11
WELLNESS AMERICAN HEART ASSOCIATION FIT-FRIENDLY WORKSITE AWARD
THE TEAM
For the second consecutive year, The Breakers was recognized as a Platinum Level recipient of the American Heart Association’s Fit Friendly Worksite award. The Platinum distinction is awarded to companies that fulfill criteria such as offering employees physical activity support, increasing healthy eating options at work and promoting a wellness culture while demonstrating positive outcomes.
CORPORATE ATHLETE The Corporate Athlete Executive Training Program was conceived and co-founded by Dr. Jim Loehr of the Johnson & Johnson Human Performance Institute. The program’s fundamental approach is rooted in the belief that if executives were to successfully perform at high levels over the long haul, they would have to train in the same systematic, multi-level methodology that is practiced by top-tier athletes. Facilitated in-house, this two-and-a-half day program focuses on increasing the physical, mental, emotional and spiritual dimensions of our energy. Managers then complete a follow-up, one-day refresher program a year later. 387 managers and supervisors have participated since 2005. Additionally, in 2014 an online course was introduced as a second follow-up training program. The Corporate Athlete Program changed my life. I have been in the restaurant business for the past 20 years and the norm for me has always been one meal a day, no time for exercise and close to zero work/life balance. I did not think having a "balance" in my life, eating properly and taking care of my body were even possible for me until I went through this program. Not only did it change my whole outlook on life, it changed my whole mental scope of how I look at life, my career and my health and wellness. Since I went through the program I have seen a tremendous improvement in my health, my consistent energy level, my job performance and the relationships with my friends and family. I am so grateful for this program as I never thought it was possible to do what I love and have an incredible life outside of work and this program made it all possible for me. Not only am I happier and healthier but I have become a role model for healthy eating, fitness, and giving back to my community, all which I was never able to do until I went through the Corporate Athlete Program. I have always been a "workaholic." I don't know any other way to be, but after this program I learned how to focus my best energy while at work yet leaving energy to do other things once I left work. It has been an amazing shift for me, and my friends and family are just as grateful for this program as I am. My link with my spiritual, physical, mental and emotional sides has become so incredibly strong and has not only enabled me to be a more balanced version of myself, but the best version of myself that I never thought possible. I am eternally grateful that I work for an organization that has given me this opportunity to make such a positive change in my life. Every day I strive to be the best version of myself that I can be, and this program is the reason I want to and am able to. – Gabrielle Pearlberg, Assistant Director - Food and Beverage The Breakers Palm Beach
12
WELLNESS BREAKTHROUGH TO ENERGY A spin-off of the Corporate Athlete Program that targets line-level team members, Breakthrough to Energy (B2E) specifically focuses on nutrition and fitness – two of the most critical components for restoring and expanding one’s energy capacity.
1,298 team members have participated since 2008.
MT. EVEREST TOWER TREK
THE TEAM
In June 2014, The Breakers was honored with the Innovation Award from the American Heart Association for the motivational Breakthrough to Energy program.
The Tower Trek was created in an effort to encourage team members to participate in cardiovascular exercise throughout the work day. Participants register for the program and log their progress as they climb the stairs from the basement to the seventh floor. To foster motivation, the team member stairwell was painted, and new lighting and inspirational artwork was installed. As milestones are accomplished, incentives are awarded. 721 team members have participated since 2010.
TREKKIN’ THE NATION – New Program Trekkin' the Nation is an ongoing program to help team members stay motivated and improve their health by moving more. Using an approved fitness device, participants track their daily steps and miles walked on their journey from state to state. For every 25 miles, team members earn five points toward their wellness incentive. Approved fitness tracking devices include: • FitBit Devices • Fitbug Orb • Jawbone Up • Nike+ • BodyMedia FIT •
Moves Mobile App
This year, 317 team members participated in Trekkin’ the Nation, logging a total of 86,296 miles.
13
WELLNESS BRIGHT HORIZONS BACK-UP CARE ADVANTAGE PROGRAM
THE TEAM
This program helps team members effectively manage their work/life responsibilities by providing quality back-up care when there is a disruption in their regular child care or adult care arrangements or when an unexpected need arises. Team members can access up to 10 days per year at a nominal cost. Bright Horizons also offers several webinars to assist families in handling life’s challenges, with topics including Work Life Balance Tips, Four-Way Wins for Working Parents, and The Caregiving Generation: Tips for Caring for Aging Parents. In 2015, a new program – Infant Transition – was added for parents. This benefit offers an additional five days of care per child during their first year. These days are in addition to the standard 10 days of back-up care available. Here’s what our team members are saying: • “My husband's caregiver was amazing! She was so warm and caring and very personable. She gave my husband wonderful care and made sure he had everything he needed. She also took the initiative to do some small cleaning tasks around the house which was lovely for me to come home to. Very much appreciated!” • “Our caregiver did a great job, and she did my dishes!” • “Our in-home provider did a great job with my son and he seemed to have had a really fun day.” 105 team members are registered for this program and 509 work days have been saved since September 2011.
CREATE MY PLATE Create my Plate is an interactive meal in The Breakaway Café designed to further promote the 12 Nutrition Best Practices taught in the Corporate Athlete and Breakthrough to Energy (B2E) classes. Facilitated by our onsite Health & Wellness Advisor, the program provides a great opportunity for graduates of the Corporate Athlete and B2E programs to check their progress and review the program’s core nutrition principles. In June 2015, The Breakers was honored with the American Heart Association's Innovation Award for the Create My Plate program. 950 team members have participated since 2012.
HEALTH & WELLNESS EXPO Our annual Health and Wellness Expo provides team members with resources in the areas of employee benefits, community service, financial planning, medical, nutrition, fitness, personal interests, safety and sustainability. Designed to inspire and motivate, team members are encouraged to enjoy all the expo has to offer including informative exhibits, demonstrations, give-a-ways, and a chance to win great raffle prizes. Approximately 300 team members participate annually.
14
WELLNESS EMPLOYEE ASSISTANCE PROGRAM The Employee Assistance Program (EAP) is a complimentary service available to all team members and their families, providing access to confidential, professional assistance to address the challenges of everyday living, resulting in a more focused and productive workforce.
Four EAP Managers’ Orientations were facilitated in April 2015 with a total of 60 managers attending.
TREK DESK & SIT–STAND STATIONS
THE TEAM
For Fiscal Year 2014-2015, 75 team members received assistance from our EAP provider, Aetna Resources for Living. Additionally, 124 team members contacted our EAP provider, visited their website, or attended a workshop.
Research shows that prolonged periods of sitting are detrimental to our health and well-being. To combat this tendency, The Breakers’ Vice President of Human Resources became the first employee to utilize a Trek Desk in her office in November 2012. Daily office functions like reading, working on the computer and speaking on the phone can be completed while comfortably maintaining a two to three mile-per-hour pace. Additionally, sit-stand work stations that allow computer monitors to be raised and lowered to accommodate sitting or standing are being used by team members. 25 team members are now working at a sit-stand workstation.
WELLNESS INCENTIVE Team members who are eligible for our group health plan are encouraged to participate in the Wellness Incentive, resulting in a $600 savings on annual medical premiums, while rewarding your health. The program includes four steps: Health Risk Assessment; Biometric Health Screening; Health Coaching; and Wellness Activity. Wellness Activity examples include Trekkin’ the Nation, wellness challenges, online action plans, Tower Trek, Eat Well, Be Well, preventative screenings, and Breakers' fitness classes. Team members are rewarded 100 bonus points for meeting all six wellness targets. Spouses are also eligible to earn a $600 savings by completing steps 1 – 3 of the program. This year, the program expanded to reward team members who continued to participate in wellness activities and earn points throughout the year. Three tiers were created - Wellness Hero, Wellness Champion, and Ultimate Wellness Warrior - to recognize our wellness leaders.
15
WELLNESS
LEVEL
POINTS REQUIRED
TEAM MEMBERS
INCENTIVE
Wellness Hero
320 - 399 points
489
Preferred medical premium Preferred medical premium
THE TEAM
Wellness Champion
400 – 499 points
116
Note from Paul Leone, President, and edible arrangement delivered to team member’s home Preferred medical premium
Ultimate Wellness Warrior
500 + points
20
Note from Paul Leone, President, delivered to team member’s home Dinner certificate for two at a Breakers' restaurant
At the conclusion of the 2014-2015 benefit year, a total of 625 team members completed steps 1-4 of the Wellness Incentive, earning at least 320 points. Another 125 team members participated in at least one step, resulting in a total of 750 team members engaged in the Wellness Program. In addition, 164 spouses completed steps 1-3 earning the preferred medical premium. Another 22 completed at least one step, resulting in a total of 186 spouses engaged in the program.
It's inspiring to know how much The Breakers dedicates to ensuring the wellness of their team. There seem to be endless opportunities available to us, enabling us to come to work with energy and a clear, healthy mindset. When I am asked about The Breakers one of the first things I mention is the wellness incentive program. I've never worked anywhere else that puts so much time and effort into their team’s health. Also I can't express enough how much a $600 savings helps! Health insurance is a huge cost and being able to save any amount at all is such a relief when money is tight. – Heather Schendera, Server - The Beach Club Restaurant The Breakers Palm Beach
16
WELLNESS
To encourage health and fitness, this year's Wellness Activities featured themed, six-week Health Challenges including Hydration Nation, Dollars and Sense, Battle of the Bend, Make One, Break One, Veg Out, and Make your Move, designed to increase activity level and overall nutrition awareness. Online action plans provided an interactive education session focusing on topics such as Diabetes Management, Financial Wellness, Quit Smoking, Healthy Eating and Stress Management. Health coaching with our on-site Health and Wellness Advisor provided a personalized approach to achieve health and wellness goals. This fiscal year, 242 team members completed a Wellness Challenge. Additionally, 151 online action plans were completed and 1,125 one-one-one Health Coaching sessions were conducted. Group health coaching included 33 Results Review sessions with a total of 387 participants.
THE TEAM
WELLNESS ACTIVITIES
FITNESS CLASSES In 2013, team member fitness classes were introduced, providing a free and convenient workout for all employees. Led by Breakers' fitness instructors in the Fitness Studio, classes include Yoga, Strength Training, Cardio Fitness, and Metabolic Meltdown. This fiscal year, 72 team members participated in at least one fitness class. Of these 72 team members, 23 participated in at least six classes, earning 20 points toward their Wellness Incentive.
QUICK REFERENCE – WELLNESS PROGRAM NAME
PROGRAM DATE
PARTICIPANTS
Corporate Athlete
2005
387
Breakthrough to Energy
2008
1,298
Mt. Everest Tower Trek
2010
721
Trekkin’ the Nation
2014
317
Bright Horizons Back-Up Care Advantage
2011
105
Create My Plate
2012
950
Health & Wellness Expo
2011
300
Employee Assistance Program
FY 14 – 15
199
Trek Desk & Sit-Stand Stations
2012
25
BENEFIT YR 14 – 15
625
2013
72
Wellness Incentive/Activities Fitness Classes
17
SAFETY SAFETY TEAM The Safety Team meets bi-monthly to review and address safety issues, safety inspections, and education. Safety Team participants were identified based on the relevant departments they represent and their shared desire to provide a safe work environment. Members include:
THE TEAM
Kristy Pressly * Lauren Criser* Devon Anderson Rocco Battaglia Joel Cairns Nebojsa Garic Gayle Trivellato Larry Welsh
General Counsel Claims Specialist Protective Service Specialist Catering Sales Manager – Kravis Center Landscape Manager Pool & Beach Manager Assistant Executive Steward & Food Safety Manager Facilities Manager – Carpentry & Paint Shop
* Committee Co-Chairperson
Not pictured: Devon Anderson and Nebojsa Garic
TRAINING Safety Training is one of our company’s most vital, ongoing programs. It incorporates a wide range of areas, from OSHA Compliance Safety Training to general safety knowledge and department-specific practices. After completing New Team Member Orientation, a department manager meets with the new team members to review initial safety awareness items, such as department-specific safety, the OSHA Hazard Communication Program, and general emergency procedures. When applicable, team members attend training in Blood Borne Pathogens, Safe Lifting Techniques and/or Golf Cart Safety. 18
SAFETY RECOGNITION The Breakers has received annual recognition for its safety programs from the Safety Council of Palm Beach County since 2007.
SAFETY INCENTIVE INSPECTION PROGRAM In the summer of 2012, the Safety Team launched a safety incentive inspection program. On a rotational basis, members of the Safety Team complete bi-monthly inspections in operational departments. During the on-site inspection, items such as slip and fall prevention, use of personal protective equipment, electrical/chemical safety, and general safety are observed and noted for follow up as needed. Team members practicing safe work habits during the inspection are rewarded on the spot with incentive prizes generating excitement for safety awareness.
THE TEAM
On March 12, 2015, the Safety Team attended the annual Safety Council of the Palm Beaches Award Luncheon to accept the award of Merit for Worker Safety on total number of hours worked for the past year.
SHOES FOR CREWS In excess of 1,200 team members are wearing Shoes for Crews’ moderately priced, slip-resistant shoes, which have proven to be the best defense against slip and falls. The Breakers makes this affordable (installments through payroll deductions) and convenient (the shoes are delivered at work and available from the uniform room). Since the inception of the program in 2006, the rate of slip and fall incidents has been reduced by approximately 70%.
19
REWARDS & RECOGNITION QUALITY SERVICE TEAM The Quality Service Team (QST) was established to recognize team members who consistently exemplify excellence in their delivery of service.
THE TEAM
1,330 team members have received this award since 1995. Over 445 of those individuals are still employed with The Breakers.
SERVICE PLUS The Service Plus distinction was established to recognize team members who consistently exemplify excellence in their delivery of service and exhibit exceptional order seeking skills. Nominees must demonstrate knowledge of company-wide products and services, as well as order seeking behavior including building relationships, anticipating guest needs, using active listening, being prepared with options and using cross-selling and customer relationship management. 28 team members have received this award since its inception in 2012.
TEAM MEMBER GOLF SCRAMBLE This annual golf event gives team members a chance to enjoy the Breakers West Rees Jones 速 Course and participate in some healthy competition with their fellow coworkers. The event concludes with a luncheon and awards ceremony recognizing the top mens' and mixed foursomes.
HOLIDAY GIFT GIVING & SHOPPING EXTRAVAGANZA During this annual holiday event, team members enjoy music and refreshments in the festively decorated Palm Courtyard. Each employee receives a $75 gift and the team member shopping discount at our retail boutiques is temporarily increased.
20
REWARDS & RECOGNITION SERVICE RECOGNITION CELEBRATION This event recognizes all team members with five or more years of service. In December 2014, The Breakers recognized 843 team members.
THE TEAM
A private recognition ceremony was held prior to the company-wide celebration to honor team members with 20, 25, 30, 35 and 40 years of service. Joined by members of the Executive Group, honorees were individually recognized for their years of service and invited to share memories of The Breakers.
ADMINISTRATIVE PROFESSIONALS RECEPTION This event is an opportunity to express appreciation and gratitude to our talented administrative team of 84 associates. Springtime in Paris was the theme for the 2015 event held in the Mediterranean Ballroom. Attendees enjoyed French trivia, decadent treats, manicures, makeup applications, luxurious Guerlain products, and fun photos in front of a stunning floorto-ceiling flower wall.
QUICK REFERENCE - REWARDS & RECOGNITION PROGRAM NAME
PROGRAM DATE
PARTICIPANTS
Quality Service Team
1995
1,330
Service Plus
2012
28
Team Member Golf Scramble
FY 14 – 15
102
Holiday Gift Giving & Shopping Extravaganza
FY 14 – 15
ALL TEAM MEMBERS
Service Recognition Celebration
FY 14 – 15
843
Administrative Professionals Reception
FY 14 – 15
84
21
COMMUNICATION & ENGAGEMENT EMPLOYEE OPINION SURVEY The Breakers' Employee Opinion Survey (EOS), administered by Great Place to Work, enables our organization to understand team members' experience of trust, pride and camaraderie and supports us in creating a great workplace.
THE TEAM
Last administered in January 2014, the EOS Pulse, a two-question follow-up survey to the full EOS of spring 2013, engaged 1,706 eligible employees (99.9% participation) and enabled us to measure team members’ satisfaction with the company’s response to the EOS findings. Results indicate that 93% of team members agree, The Breakers is a Great Place to Work.
MANAGEMENT COMMUNICATION MEETINGS Approximately 200 managers are invited to attend a communication meeting with Paul Leone, President of The Breakers Palm Beach. Meetings feature a relevant business topic and a team member recognition segment. In March 2015, Dr. Jim Loehr of the Human Performance Institute was a featured guest speaker.
ALL TEAM MEETINGS This meeting is facilitated twice a year by our company President and is open for all team members to attend drawing 1,300 associates per session.
©LILA PHOTO
©LILA PHOTO
CHAIRMAN’S DISCUSSION SERIES Atesh Chandra, Executive Vice President of Administration, facilitates a broad range discussion with members of the Board of Directors about The Breakers' history, people the Board members admire in the business world, personal qualities and values, and environmental sustainability. Board members include James G. Kenan III - Chairman, Paul Leone - President, and Garrett Kirk. This program is open to all team members. 673 team members have participated since 2004. 22
SERVICES & RESOURCES VOLUNTEER INCOME TAX ASSISTANCE (VITA) In 2015, 48 team members who earned $60,000 or less in annual income received free tax return assistance from the on-site VITA program through United Way of Palm Beach County’s Prosperity Campaign.
THE TEAM
Since 2009, VITA has processed 327 free tax returns for team members.
GREEN MARKET Launched in March 2007, the on-site Green Market makes it possible for team members to purchase superior quality, sustainably-grown products during Florida’s growing season (November – May). This year it featured items including local fruits, vegetables, cheese, honey, eggs, pasta, and pastries. The Breakers is able to offer the products at very competitive prices and does not make a profit on the sales. The Market is staffed by volunteer team members. Fiscal Year 2014-2015 sales totaled $44,226.
QUICK REFERENCE – SERVICES & RESOURCES PROGRAM NAME Volunteer Income Tax Assistance (VITA) Green Market
PROGRAM DATE
PARTICIPANTS/SALES
2009
327
FY 14 – 15
$44,226
23
MEDIA COVERAGE - AT-A-GLANCE THE TEAM PRINT MEDIA COVERAGE March 13, 2015
THE TEAM 24
Five Get Safety Awards for Lifesaving Efforts The Palm Beach Post
THE ENVIRONMENT That thrives, should be protected and sustained
THE ENVIRONMENT
“We are an environmentally conscientious organization, from the front line to the executive office, department to department. This goes hand in hand, strategically and tactically, with our commitment to creating an exceptional resort experience. Luxury and a green mindset are not mutually exclusive; in fact, they strengthen each other.” Rick Hawkins, Director of Materials Management The Breakers Palm Beach The Breakers’ eco-sensibility became deeply integrated in our resort operations long before green lodging became vogue, earning pioneer status in the luxury hotel sector a decade ago. As the first hotel in Palm Beach County to receive Green Lodging certification, we continuously set the bar higher for ourselves, to ensure that a focus on sustainability preserving our natural resources is integrated into every facet of our business. In fact, we no longer consider our initiatives to be innovative, but what our discerning guests and clients expect of a socially responsible enterprise. Some of our programs are apparent to our customers, but there are an array of other practices and processes that are back of house, hidden from view. Regardless, our guests reap the best of The Breakers, and that includes the fruits of our environmental stewardship, without having to compromise on their expectation for a distinctive, memorable resort experience.
27
THE ENVIRONMENT GREEN TEAM Passionate, positive and equally pragmatic, this collaborative group identifies opportunities and develops methods for improving eco-friendly operations. With the support of management, the Green Team has successfully implemented new procedures and practices in water conservation, waste reduction and energy efficiency. Members include:
THE ENVIRONMENT
Not pictured: Erin McClary, Zev Hman
Rick Hawkins*
Director – Materials Management
Ria Eck
Coordinator – Meeting Reservations
Simone Grosseau
Senior Coordinator – Group Billing
Robert Higley
Director – Guest Relations
Zev Hman
Lifeguard
David Lockwood
General Manager – The Circle
Erin McClary
Banquet Supervisor
Kristopher Michie
Manager – Electric & Locksmith
Michael Petillo
Executive Steward
Kristy Pressly
General Counsel
Jennifer Reichert
Recreation Manager
Mark Reid
Director – Golf & Grounds Maintenance
* Committee Chairperson
WATER CONSERVATION INITIATIVE
RESULTS/BENEFITS
Reverse osmosis irrigation installed in 2000, provides Approximately 95 million gallons of potable water are an on-site deep well and water facility converting conserved per year by using the system for our irrigation undrinkable water into irrigation needs Incorporated native landscaping throughout resort’s 140 Natural to the area and native soil; reduces overall acres, including Sabal Palm, Thatch Palm, Coco–Plum maintenance by growing in natural growth habit; wind, and Sea Grape draught and salt tolerant; requires less water, fertilizer and soil amendments Low-flow faucets and toilets throughout resort
Reduced potable water use in guest rooms and public areas
Waterless urinals installed in restrooms as they are Sanitary units require no water and save an average of renovated/updated 45,000 gallons annually Installed dual-flush toilets at Breakers West
Toilets have a .6 and 1.6 gallon flush selection and save more water than conventional water saving toilets
Towel and linen re-use program in guest rooms
Conserves water; achieved a 99% guest compliance rate
Ice in guest rooms delivered by request only; ice stations Conserves water previously generated by the non-use of are now available on all floors for self-service automatic ice top-ups through housekeeping 28
THE ENVIRONMENT WASTE REDUCTION INITIATIVE
RESULTS/BENEFITS
Implemented reusable plastic glasses in beach and pool Eliminates waste; reuse programs are more area environmentally-friendly than recycling Provide reusable shopping bags in all 540 guest rooms
Reduces the need for single use, disposable shopping bags
Implemented biodegradable plastic bags for retail and Biodegradable plastic bags reduce landfill waste housekeeping Reduces landfill waste by eliminating 80,000 Styrofoam containers annually
Implemented new software and increased use of Eliminates over 3 million printed pages annually; expect tablets, smartphones and apps to electronically file/view further reduction of paper use documents to reduce reliance on printed paper 2,000 team members recycle paper, aluminum, steel, Annually removes 1.5 million pounds of recyclable glass, plastic, and cardboard throughout resort materials out of the waste stream Meeting rooms equipped with glass, plastic and paper Reduces landfill waste recycling containers Implemented guest room glass, plastic and paper recycling
THE ENVIRONMENT
Discontinued the use of Styrofoam containers throughout the company and replaced with recyclable and reusable plastic containers
Reduces landfill waste
Newspapers delivered by request only; guest room Collects 3 to 4 tons of newspaper per month, conserves newspapers are recycled and sent to a facility in Georgia trees used to make paper, and reduces landfill waste to make more newspapers Installed separate filtered water faucets in 324 guest Eliminates the need for single use, plastic bottled water rooms Provide team members with reusable coffee mug, travel Eliminates the need for single use, disposable items in the workplace tumbler and drinking water bottle options Installed water filtration system to banquet service area Eliminates up to 130,000 bottles per year and removed bottled water from service standard; provided spa-like, self-serve water station with reusable glassware for meeting rooms Replaced FIJI速 bottled water with Hope Water in guest Bottled from a spring source in Arkansas, Hope Water rooms and News & Gourmet travels a shorter distance (than FIJI water) with reduced carbon emissions. All proceeds support the purchase of water filtration system projects in third world countries. The pledge: one case of Hope Water sold will provide safe, clean drinking water for one person for life. Provide meeting attendees a more environmentally Notepads made with recycled content and offered at a friendly notepad, by request only station rather than each seat
29
THE ENVIRONMENT ENERGY EFFICIENCY INITIATIVE
RESULTS/BENEFITS
Energy-efficient lighting in public spaces, outdoor areas Reduces power plant greenhouse gas emissions; reduced and guest rooms by retrofitting with CFL, LED and high electrical usage, reduces heat generation produced by efficiency lights incandescent bulbs, and extends bulb life Newly renovated meeting and office spaces feature Conserves energy and reduces carbon emissions when motion activated energy efficient lighting spaces are unoccupied Automatic doors throughout property improves indoor Keeps cooling costs down, conserves energy, and air quality by reducing humidity conserves energy and reduces carbon emissions
THE ENVIRONMENT
Utilize state-of-the-art energy management system, by Automated system controls air conditioning, chillers, Trane, to control air temperatures and lighting boilers and lighting to reduce electricity; reduces power plant energy and greenhouse gas emissions Smart thermostat in guest rooms connects to our energy Conserves energy and reduces carbon emissions management system to control room temperature when unoccupied Purchased 25,000,000 kilowatt-hours of renewable energy credits - Updated
Purchase of renewable energy now offsets 100% of our electrical use and saves up to 17,239 metric tons of carbon dioxide (or 18,500,000 pounds of coal burned)
Voluntary EPA Green Power Partner Program
Encourages organizations to use green power as a way to reduce the environmental impacts associated with conventional electricity use
Purchased fully electric team member shuttle
Zero carbon emissions and features solar roof to assist in recharging batteries
THE BREAKERS ENVIRONMENTAL POLICY In 2010, the Green Team drafted an environmental policy to provide a guideline for team members on proper waste disposal, energy use reduction, water conservation and single use bottled water consumption. The policy was approved and incorporated into our employee handbook and provides a useful tool to ensure team member adherence to our sustainability initiatives.
LOCAL FOOD USE Florida is an agricultural state but ranks 50th (last) in state ‘locavore’ per capita ratings. While the state lags behind, we are leading the way in the Florida hospitality arena with purchasing food from local Florida farms. During our growing season, most of our tomatoes, herbs, squash, corn, peppers, sweet potatoes, bliss potatoes, eggplant, and juicing oranges for our restaurants are from local farms.
30
THE ENVIRONMENT ELECTRIC CAR PARTNERSHIP - Updated In June 2012, The Breakers partnered with Hertz car rental to install an electric car charging station at the resort to become the first hotel in the southeast to offer fully electric cars in our rental fleet. We have two Nissan LEAF 100% electric cars on property and available for guest rental.
In March 2015, Tesla charging stations were installed.
GREEN POWER LEADERSHIP CLUB In January 2014, The Breakers was awarded membership in the 2014 Green Power Leadership Club by the Environmental Protection Agency. By meeting the Leadership Club green power requirements, The Breakers has joined an elite group of Green Power partners who are demonstrating exemplary environmental leadership.
THE ENVIRONMENT
In January 2015, The Breakers installed four electric car charging stations for employee use as an incentive to purchase and drive electric plug-in cars. A launch event was held to further educate team members about this environmentally friendly benefit.
CLEAN THE WORLD Studies have shown that simple hand washing substantially reduces the spread of infection and disease, which claim the lives of more than five million people each year, the majority being children less than five years old. Clean the World distributes recycled soap products, along with appropriate educational materials, to impoverished countries worldwide, and to domestic homeless shelters. Since beginning our soap recycling program in 2009, we have collected 37,568 pounds of soap and liquid bottle amenities. This has created 114,413 bars of soap for those in need and recycled 12,087 pounds of plastic bottles. All of our signature guest room toiletries are now made with 100% post-consumer recycled content.
LOCALECOPIA (LOCALECOPIA.ORG) Founded in 2008 as an independent, non-profit organization by members of The Breakers purchasing team, Localecopia plays ‘matchmaker’ between local farmers/organic food producers and area chefs/restaurateurs/hospitality operators to encourage local sustainable business and food sourcing.
RAINFOREST ALLIANCE SUSTAINABLE COFFEE Rainforest Alliance (RA) certified farms have met rigorous environmental and social standards, including biodiversity conservation, worker protection and healthcare, and education for children of farm workers. The Breakers became the first hotel in the world to make RA-certified coffee available to its customers. 31
MEDIA COVERAGE - AT-A-GLANCE THE ENVIRONMENT PRINT MEDIA COVERAGE November 27, 2014 Getting To The Root Of The Grass-Roots Localecopia Palm Beach Daily News Winter 2015
Localecopia Farm-To-Chef Program Rooted In Posh Breakers Resort Florida Food & Farm
DIGITAL MEDIA COVERAGE
THE ENVIRONMENT 32
December 12, 2014 The Breakers, Palm Beach – Making Locally Sourced Food A Priority Huffington Post (www.huffingtonpost.com)
THE COMMUNITY Service to the community is intrinsic to The Breakers’ DNA
THE COMMUNITY
“The heart of our culture is the heart itself. The spirit of hospitality is as much about serving the public good as it is about service to our customers.” Paul Leone, President - The Breakers Palm Beach
It begins the moment a newly hired team member participates in orientation, when that individual recognizes our company’s boundless spirit of community service. They immediately become part of The Breakers’ infinite potential of civic responsibility and discover an inspired workplace, one that is centered on doing the right thing. The difference, however, is that we give to empower, not simply to be charitable. The growing number and impact of community service initiatives are driven by our staff – all of whom contribute time, energy, labor, talents and resources to benefit those in need, whether building homes for the homeless, providing support to those who can benefit from and advance themselves with advocates, enhancing the welfare of families with start-up resources, or raising awareness and funds to eradicate illnesses. Even with all that we strive to accomplish through acts of giving, large and small, we reap even greater rewards… gratitude, appreciation, positivity. The payback of generosity makes us better people, and the cycle continues – we are able to give more. For the many community service organizations and philanthropic programs with whom we partner, our efforts are not one-way acts of kindness. Each and every volunteering team member would attest that community service is mutually transformative.
35
THE COMMUNITY COMMUNITY RELATIONS TEAM Since formalizing The Breakers’ community service efforts in 2007, The Community Relations Team has been able to offer programs that serve our multigenerational employee population, as well as the varied needs of the community through individual participation, group volunteer events and company contributions. Our involvement not only supports our community, but also fosters greater teamwork and employee retention. Members include:
Mary Carhart* Suzanne Brenner Maren Bronkema Chris Eason Regina Froot Robyn Frohling Amy Gacon Sophie Marsden Parisa Rafiaie Morgan White
Director – Community Outreach Director – Retail Operations Executive Assistant - Event Services Assistant Director – Food & Beverage Executive Assistant – Corporate Office Coordinator – John Webster Golf Academy Operations Manager – Breakers Row One Coordinator – Guest Relations Coordinator – Community Outreach Manager – Guest Services
* Committee Chairperson
THE COMMUNITY
THE BREAKERS GIVES In November 2008, the Community Relations Team launched thebreakersgives.com as a resource to communicate community service opportunities and allow team members to record their volunteer hours. A total of 16,848 community service hours were recorded for Fiscal Year 2014-2015, which benefited over 140 charities and 4,318 events throughout our community.
36
OUTREACH VOLUNTEER TIME OFF
In September 2012, the Volunteer Time Off (VTO) benefit was launched as an extension of The Breakers already robust volunteering commitment. Eligible team members are given the opportunity to use work time to volunteer, thus inspiring further dedication to the agencies they support and an opportunity to inject their energy and enthusiasm into the local community. Whether on an individual or group basis, this program is proving to be a remarkable force in participants’ lives. Full-time team members have 16 hours of volunteer time to use each year; part-time associates earn eight hours of volunteer time. Team members are eligible to begin using this benefit upon hire. A total of 7,855 paid volunteer benefit hours were recorded for Fiscal Year 2014-2015.
THE COMMUNITY
In September 2013, volunteering was incorporated into The Breakers’ New Hire Orientation curriculum. On the second day of orientation, eligible new hires are shuttled to a local charity where they experience community service as a part of the paid volunteer benefit program. This program has been met with acclaim by new team members. Agencies that benefitted from the biweekly program this fiscal year include: The Arc of Palm Beach County, Boys & Girls Club of Palm Beach County, Center for Family Services, Homeless Coalition of Palm Beach County, Palm Beach County Food Bank, Quantum House, and Urban Youth Impact.
GIVES AMBASSADORS Established in January 2014, the GIVES Ambassador program is an extension of the Community Relations Team within each department. Appointed by department leadership, these Ambassadors are team members with a passion for community service who act as liaisons for all GIVES opportunities. This network of volunteers is charged with motivating and mobilizing their respective areas, calling each to action. Equipped with a weekly e-mail newsletter, GIVES Ambassadors: News You Can Use, these individuals planned service events, sold Summer of Giving raffle tickets, and promoted the GIVES program to their teams. The group meets twice per year, with a community service event immediately following the informational meeting update.
37
OUTREACH I always wanted to be part of the humanitarian field, to help those in need, but I never knew how or where to start. When the opportunity to become a GIVES Ambassador was given to me at work, I embraced it. Being an Ambassador has allowed me to share the stories of people in need in our community with my team. It’s given me the ability to motivate and offer them opportunities to discover new ways to serve – building homes, cleaning beaches and feeding people. The feedback has been so positive! I love what we are doing! But there is so much more to be done. Together we are working to make it happen. Thank you for this opportunity… it is a dream becoming a reality. – Symene Beaufils GIVES Ambassador - Housekeeping
SUMMER OF GIVING
THE COMMUNITY
From June 1 through August 31, 2015, Breakers' team members participated in the annual Summer of Giving campaign. Rather than identify just one week to volunteer in the community, multiple service events took place at charities throughout the county, including: Big Dog Ranch Rescue, Center for Family Services, El Sol – Jupiter’s Neighborhood Resource Center, Feeding South Florida, Friends of Palm Beach, Forgotten Soldiers Outreach, Homeless Coalition of Palm Beach County, Palm Beach County Food Bank, Parks and Recreation Department of West Palm Beach, Quantum House, The Arc of Palm Beach County, Urban Youth Impact, and VITA Nova. In addition to volunteering, raffle and collection drives were held, supporting the monthly giving themes, outlined below. Benefitting agencies participated in informational days in The Breakaway Café, further educating our team about their mission in the community and how they can be involved. $1,744 was raised through a raffle for Friends of Jupiter Beach and Friends of Palm Beach in June, promoting the ‘Environment and Outdoor Beautification’ theme. 29 backpacks were purchased and filled with wish list items for students of Urban Youth Impact for their annual ‘Gear Up for School’ campaign. Additionally, $300 and 200 school supplies were donated, further supporting the ‘Love of Families’ theme in July. $1,066 was collected through a raffle for Feeding South Florida and Homeless Coalition of Palm Beach County in August, supporting the ‘Hunger and Homelessness Awareness’ theme.
38
OUTREACH UNITED WAY For over 25 years, The Breakers has been honored to partner with the Town of Palm Beach United Way, part of a worldwide network of approximately 800 locally governed United Way agencies, each striving to mobilize local communities to improve people’s lives. The United Way focuses on education, income and health. Each November, The Breakers runs a month-long campaign to raise funds for the Town of Palm Beach United Way. Team members are given the opportunity to make a donation to the United Way via a variety of channels including monetary donations and fundraising events facilitated by employee volunteers. ‘Meet the Agencies of Your United Way’ program continued this fiscal year, with the purpose to educate the team about the agencies the United Way serves and the impact their donations have on our local community. This program was critical to the campaign’s overall success.
THE COMMUNITY
In 2014-2015, a total of $101,516 was raised for the Town of Palm Beach United Way.
HABITAT FOR HUMANITY Established as a non-profit in 1976, Habitat for Humanity has built more than 800,000 houses worldwide, providing safe, decent and affordable shelter to more than 4 million people around the world. Since 2007, The Breakers has sponsored 15 homes, donated furniture and partnered with City Mattress, who provided bedding for each home. With each home dedication comes a commitment from our team of ‘sweat equity’ hours. These volunteer hours help transform an empty lot into a home for the Habitat partner family. As of August 31, 2015, The Breakers team has volunteered a total of 3,667 hours toward building Habitat for Humanity homes. The Breakers received Habitat’s Dream Builder Award in December 2014, acknowledging the company's financial commitment and continuous support of their mission. Additionally this year, The Breakers’ sponsored home served as the host home for Habitat for Humanity's Women Build project, a national campaign focused on empowering women to fundraise and build homes for other deserving women in their community. A team of ten women from The Breakers raised over $1,000 for this campaign and contributed nearly 80 volunteer hours on their ‘build day.’
39
OUTREACH HOPE WATER A for-profit business devoted to providing the highest quality natural spring water, Hope Water creates a unique way of supplying life giving water to those in need with every purchase. The pledge: one case (24 bottles) of Hope Water sold will provide safe, clean drinking water for one person for life. By supplying water filtration systems at no cost to families and communities around the world, Hope Water gives people the opportunity to live a longer, healthier, and better lives. Since November 2013, The Breakers has supported three clean water projects with their Hope Water purchases. In three different countries, 74 filtration units were distributed, supplying clean drinking water to nearly 11,090 people.
ROUND IT UP AMERICA Established in 2009 by leaders in the restaurant industry, Round It Up America is a non-profit organization that strives to make change across America through a simple, yet powerful, charitable giving program. It provides restaurant patrons the opportunity to donate to charity by ‘rounding up’ their check when using a credit card.
THE COMMUNITY
The Breakers' partnered with Round It Up America again this fiscal year, selecting Palm Beach County Food Bank and Share Our Strength's – No Kid Hungry as the benefitting charities. Nearly $21,000 was collected in support of not only the agencies noted above, but also the American Red Cross and other national and local restaurant education agencies.
COMMUNITY SERVICE DAY – In Memory of Jacquelyn McCann Our annual Community Service Day in Memory of Jacque’ McCann took place on November 13, 2014, as a way to highlight key charitable partners and honor the memory of a long-tenured employee who left a legacy of community service for our team. Agencies who took part in this charity showcase included: Homeless Coalition of Palm Beach County, Lung Cancer Alliance, Palm Beach County Food Bank, and Peggy Adams Animal Rescue League. Team members discussed volunteer opportunities with charity representatives while enjoying trivia and a special lunch at The Breakaway Café.
40
OUTREACH PAUL LEONE SERVANT LEADERSHIP DAY – New Program Held on March 5, 2015, this inaugural event celebrated our company President, Paul Leone, who was honored with the ‘Servant Leader’ award at the 2014 World Leaders Conference and further emphasized the importance of giving back. Team members were treated to an ice cream social while they learned about volunteer opportunities with the Community Relations Team, wrote letters to soldiers and donated to care packages to benefit Forgotten Soldiers Outreach. 965 care package items were donated at this event.
BE OUR GUEST – New Program
THE COMMUNITY
Be Our Guest celebrates those who serve others in our community by recognizing a volunteer who embodies the spirit of public service in philosophy and in practice. Local charitable partners were asked to nominate outstanding volunteers to be considered for this inaugural award, with the winner treated to a ‘suite life,’ all-inclusive resort stay. This year’s winner was James Sparger, a volunteer for El Sol - Jupiter’s Neighborhood Resource Center. Jim and his wife, Molly, began volunteering with El Sol in May 2007. Jim contributes an average of five service hours each Monday, preparing hot meals for up to 75 clients of the center. He also volunteers with the Jupiter Historical Society, spending his Saturdays giving tours of the Jupiter Lighthouse, and tutors fourth grade students daily at Jupiter Elementary School.
41
OUTREACH MAKING AN IMPACT: COMMUNITY WALKS & FUNDRAISING CAMPAIGNS Each year, our team members take part in a number of awareness campaigns for charity, supporting agencies meaningful to them. Whether a community walk, donation drive or grass roots fundraising campaign, the goal is to assist in further spreading the mission of each agency. COMMUNITY IMPACT
THE COMMUNITY 42
Team Funds Members Raised
Date
Event Name
Benefitting Agency
Years Involved
Team Captain
9/27/2014
Heart Walk of the Palm Beaches
American Heart Association
7
Sophie Marsden, Guest Relations Coordinator
10/31/2014
Halloween Candy Collection for Our Troops
Operation Gratitude
First
Joy Shea, Sales Office Administrator
11/24/2014
Quarters for Quantum
Quantum House
5
Community Relations Team
1/15/2015
Holiday Card Recycling Program
Trinity Cross Stitchers
5
Community Relations Team
1/31/2015
Race for the Cure
Susan G. Komen for the Cure
12
Sharon Rogers, Corporate Staff Accountant
56
$4,618
2/7/2015
Sari Center 5k Walk/ Run
Sari Asher Center
5
Laurie Rapaport, Leisure Sales Manager
23
$1,615
2/22/2015
Walk MS
Multiple Sclerosis Society
5
Reservations Team
27
$745
148
37
Goods Collected
$1,700 70 pounds of Halloween candy through companywide collection drive
$410 1,480 greeting cards through companywide collection drive
$2,000 collected to purchase 25 bikes, helmets, and training wheel sets
2/25/2015
Me On Wheels
Boys & Girls Club
First
Chris Eason, Assistant Director Food & Beverage
3/7/2015
Lung Love Run/Walk
Lung Cancer Alliance
First
Melissa Leonard, Benefit Services Manager
56
$3,480
3/7/2015
Walk for the Animals
Peggy Adams Animal Rescue League
2
Samantha Smith, Breakers West Catering Coordinator
6
$220
3/21/2015
Walk to Defeat ALS
Amyotrophic Lateral Sclerosis (ALS) Association
12
JoAnn Schulz, Manager F&B Administrative Services
26
$2,000
4/11/2015
Best Buddies Friendship Walk
Best Buddies
2
Cara Pregadio, National Sales Manager
9
$5,430
5/1/2015
Literacy Awareness Book Drive
Literacy Coalition of Palm Beach County
2
Community Relations Team
819 books through company-wide collection drive
8/31/2015
Shoe Kit Assembly
Sole Hope
2
Kristeen Pastore, Buyer Ralph Lauren
233 shoe kits assembled via in-house volunteer events
OUTREACH FEEDING SOUTH FLORIDA One of 200 food banks comprising the Feeding America network, Feeding South Florida is committed to aiding those agencies dedicated to making hunger relief a priority for our community. This fiscal year, The Breakers' team recorded a total of 1,678 volunteer hours at Feeding South Florida’s West Palm Beach warehouse, the most of any volunteering agency. The Breakers team members are dedicated and hard-working individuals who have become an integral part of our volunteer efforts in our Palm Beach County warehouse. Their support enables us to keep the cost of inspecting and sorting food down so we can put more resources into rescuing food and helping those in need of food assistance. Since 1.2 pounds of food equals 1 meal, The Breakers volunteers have already sorted enough food to provide 60,000 meals to those in need of food assistance in Palm Beach County. In addition to providing meals, The Breakers volunteers have also been instrumental in allowing us to open up our Palm Beach County volunteer space to the public with the revitalization and painting that they did. This in turn has impacted the whole community by allowing other groups to participate in volunteering, as well. Feeding South Florida is extremely grateful for the assistance of The Breakers volunteers in helping us carry out our mission to end hunger in South Florida.
THE COMMUNITY
– Heidi Reever, Community Investment Manager Feeding South Florida
THE ARC OF PALM BEACH COUNTY Since 1958, The Arc of Palm Beach County has provided quality services, education, and advocacy for children and adults with developmental disabilities and their families. Their programs offer a continuum of care that spans the entire life cycle. This fiscal year, the team recorded a total of 1,135 volunteer hours. Additionally, Kirk Bell, Hotel Manager, was the recipient of the Positive Impact Award, for his role in promoting The Arc's mission in a variety of ways. Volunteers from The Breakers have enhanced The Arc of Palm Beach County in more ways than we can count. The time and talent that comes with every Breakers' team member when volunteering at The Arc has made an incredible impact on the lives of the people with developmental disabilities we serve. Breakers volunteers always have a "whatever you need" attitude. They are not just dedicated to doing things for our clients, they often work one-on-one with our clients, and have helped them learn valuable socialization and teamwork skills, as well as what they can achieve as a result. They truly change lives for the better. – Catherine Blomeke, Community Relations Manager The Arc of Palm Beach County
43
OUTREACH HOMELESS COALITION OF PALM BEACH COUNTY Since 1986, the Homeless Coalition has been the voice for the homeless in Palm Beach County, advocating for their rights and a place they may call home. The Coalition actively supports the Ten-Year Plan to End Homelessness and serves as a catalyst for community collaboration to prevent and end homelessness in our county by raising funds and awareness. This fiscal year, Breakers' team members recorded a total of 1,039 volunteer hours with the Homeless Coalition. The company also received the Community Partner of the Year Award at the Homeless Coalition’s annual luncheon. This award is given to corporations that exceed expectations for serving the homeless in Palm Beach County. The Breakers’ volunteer teams never cease to amaze us. They come in with smiles on their faces and after a short introduction as to what the goal is and how to get there, they take charge and simply get it done. No matter what the team's background, they are never overwhelmed by any of our high demands. They bring with them a professionalism and seriousness about the job, because they know that what they are doing will help someone who maybe hours ago was homeless on the streets. They exemplify social responsibility but and at the same time enjoy the work. When we need an important job completed our first thought is always, “Is The Breakers team available?” – Marilyn Munoz, Executive Director Homeless Coalition of Palm Beach County
THE COMMUNITY
PALM BEACH COUNTY COMMUNITY FOOD ALLIANCE - Updated Originally an initiative of the United Way of Palm Beach County, the Palm Beach County Community Food Alliance focuses on collaboration, coordination and cooperation among a number of organizations and companies that are committed to ending hunger in our community. This fiscal year, The Breakers donated approximately 3,055 pounds of food to local agencies, coordinated through the Palm Beach County Food Bank.
TOP AGENCIES WHERE THE TEAM VOLUNTEERED
1,678 volunteer hours
647 volunteer hours 44
1,135 volunteer hours
474 volunteer hours
1,039 volunteer hours
471 volunteer hours
758 volunteer hours
387 volunteer hours
705 volunteer hours
334 volunteer hours
OUTREACH GULFSTREAM GOODWILL INDUSTRIES This fiscal year, The Breakers donated 2,301 pieces of furniture and artwork from recent guest room renovations to Gulfstream Goodwill Industries, an agency that assists people with disabilities and other barriers to employment to become self-sufficient, working members of our community. Additional furniture items and goods were donated to a variety of community partners, included in the quick reference chart below.
DONATIONS SNAPSHOT ORGANIZATION
FY 14-15 ACTIVITY
Adopt-A-Family of the Palm Beaches
15 large furniture items
Boys and Girls Club of Palm Beach County
1,076 toys, 25 bikes, helmets, and training wheel sets through team donation drive
Boys Town
45 furniture items via room makeover project
Center for Family Services
1,521 linen items, 158 furniture items, 200 canned food items
Clinics Can Help
1,200 linen items
Community Partners
43 furniture items
Feeding South Florida
56 cases of beverages
Forgotten Soldiers Outreach
965 soldier care package items through team donation drive
Gulfstream Goodwill Industries
2,301 furniture items, additional 535 pounds of donated goods by team donation drive
Habitat for Humanity
55 furniture items
Homeless Coalition of Palm Beach County
887 clothing and linen items, 21 bicycles
Hospice Foundation
1,727 pieces of linen and bath robes
Palm Beach County Community Food Alliance
Approximately 3,055 pounds of food
Palm Beach Gardens High School
35 linen items
Palm Beach Rehabilitation Center
2,840 pieces of linen and bath robes
Peggy Adams Animal Rescue League
50 pet supply items
Quantum House
250 furniture and linen items
Resource Depot
5,679 pounds of reusable goods, including a Dodge Sprinter van
Seagull Services
16 furniture items
The Arc of Palm Beach County
400 furniture items
The Church Mouse
100 furniture items
THE COMMUNITY
El Sol – Jupiter’s Neighborhood Resource Center 10 furniture items via room makeover project
45
OUTREACH DONATIONS SNAPSHOT CONTINUED The Lord's Place
5,330 kitchen and household items, 115 linen items
The Salvation Army
68 linen items, 8 large furniture items
Urban Youth Impact
1,132 toys, 29 backpacks complete with school supplies, $300 cash and 200 additional school supply items through team donation drive
VOLUNTEER PROGRAMS & TEAM-BUILDING EVENTS By facilitating group volunteer programs among team members, we empower our staff to work together to achieve rewarding, socially redeeming goals. These shared experiences create priceless bonds among our team members and yield tremendous rewards for the beneficiaries of our goodwill endeavors. Below are several examples of large scale volunteer opportunities, designed for maximum impact. EVENT SERVICES AT PARKS AND RECREATION
THE COMMUNITY
In June 2015, the Event County’s largest parks. Banquet Service, Event at the Kravis Center.
Services Division joined forces for a major cleanup at Drehr Park, one of Palm Beach Participating teams included: Banquet Culinary, Bake Shop, Conference Facilities, Sales, Design Studio, Palm Beach Staging and Production, Stewarding and Catering 92 team members volunteered a combined 275 hours over this two day period.
HOUSEKEEPING AT FEEDING SOUTH FLORIDA Housekeeping’s GIVES Ambassador, Symene Beaufils, scheduled monthly volunteer events at Feeding South Florida’s West Palm Beach warehouse beginning in January 2015. Each month, team members gather together for a sorting project with items benefitting food insecure individuals in our community. Combined, this team contributed over 1,000 volunteer hours from January through August. SENIOR MANAGEMENT GROUP – GIVING TUESDAY Giving Tuesday is a global day dedicated to giving back. Observed on the Tuesday following Thanksgiving, this annual event kicks off the giving season to ensure it begins in a generous spirit. On Tuesday, December 2, 2014, charities, businesses, and communities from around the world came together to give in meaningful ways. The Breakers’ Senior Management Group volunteered locally with the Homeless Coalition of Palm Beach County. Teams assisted in grounds beautification and donation sorting, following an educational component regarding homeless statistics in our county. Combined, the group contributed over 126 volunteer hours.
46
OUTREACH TOY DRIVE CHALLENGE The Breakers' team celebrated ‘Christmas in September,’ benefitting Boys & Girls Club and Urban Youth Impact in September 2014. In the spirit of friendly competition, departments battled to be the team who collected the most toys, but in the end, the children were the winners. 2,208 toys were collected with contributions from all departments.
TOP TEN VOLUNTEERS For the fifth year, The Breakers recognized its Top Ten Volunteers. For fiscal year 2014-2015, these outstanding individuals recorded the highest number of volunteer hours – excluding the Community Relations Team Members – on thebreakersgives.com.
THE COMMUNITY
1. Geoffrey Sagrans, Assistant Director – Materials Management (Fourth Consecutive Year) 2. Nick Velardo, Vice President – Food & Beverage - Restaurants 3. Mark Reid, Director – Golf & Grounds (Third Consecutive Year) 4. Katherine Bouyea, Manager – Technology Security and Projects (Fifth Consecutive Year) 5. Laurie Rapaport, Leisure Sales Manager (Second Consecutive Year) 6. Eddie Guerrero, Audio Visual Technician 7. Jaime Hardy, Administrative Assistant – Golf & Grounds (Third Consecutive Year) 8. Michele Boyet, Digital Marketing Manager 9. Jeff Simms, Executive Chef – Banquets 10. Ria Eck, Meeting Reservations Coordinator (Second Consecutive Year)
47
OUTREACH It is truly an incredible feeling having the support of your company behind you in community outreach programs. Being part of the Urban Youth Impact Team has transformed the connection I have with my community. I, along with my two sons, have become part of a family apart from our own. We have impacted the lives of so many children, but nothing can compare to the transformations that have occurred within ourselves. The opportunity we've had to reach out to underprivileged children in our community has been an indescribable gift. -Laurie Rapaport, Lesiure Sales Manager Top Ten Vounteer and Recipient of Urban Youth Impact’s “Shining Star” Volunteer of the Year Award for 2015
WHERE DID OUR TOP TEN VOLUNTEERS SPEND THEIR TIME? Boy Scouts, Coaching Little League, Feeding South Florida, First Tee of the Palm Beaches, Florida Restaurant and Lodging Association, Honor Flight, Kaden’s Cure, La Leche League, Localecopia, Palm Beach County Fire Rescue, Quantum House, Sari Center, Society of Professional Journalists, Susan G. Komen for the Cure, Urban Youth Impact, and Volunteering at Church
VOLUNTEER SPOTLIGHTS THE COMMUNITY
Each month, The Breakers GIVES features individuals or groups that are making an impact in the community. Whether it is a departmental team-building event, sponsored walk, or a community project, team members are recognized for their volunteer efforts to gain awareness and inspire others. MONTH
48
EVENT/ORGANIZATION
TEAM MEMBERS
September
The Breakers Top Ten Volunteers
The Breakers Team
October
American Heart Association Heart Walk
The Breakers Team
November
Feeding South Florida’s Painting Project
Facilities Support Team
December
Holiday Volunteering
The Breakers Team
January
Giving Tuesday at the Homeless Coalition
Senior Management Group
February
Susan G. Komen Race for the Cure
The Breakers Team
March
Boys & Girls Club ‘Me On Wheels’ Project
Food & Beverage – Restaurants Team
April
Lung Cancer Alliance’s Lung Love Run/Walk
The Breakers Team
May
Spring Awareness Walks in Palm Beach
The Breakers Team
June
Habitat for Humanity’s ‘Women Build’ Project
The Breakers Team
July
Friends of Palm Beach Beaches Summer Cleanup
The Breakers Team
August
Summer of Giving Service at Feeding South Florida
The Breakers GIVES Ambassadors
OUTREACH CORPORATE DONATIONS Financial and in-kind charitable contributions have been a mainstay of The Breakers and are only exceeded by the number of philanthropic organizations that seek our support. Our company continues to donate a range of leisure experiences – from hotel stays to dining to golf – to shore up the fundraising events and programs for a wide variety of non-profit groups.
Total number of organizations approved to receive donations *Excludes duplicate organization entries
234*
Breakdown of Total
Value
Hotel Nights
321
$121,060
Number of Rounds of Golf/Tennis
286
$56,800
Number of Restaurant Meals
182
$30,976
Complimentary Spa Services/Cabanas
$1,875
Complimentary Memberships
$57,760
Total Value of Certificates Donated
THE COMMUNITY
SYNOPSIS OF APPROVED & ISSUED CHARITABLE CONTRIBUTIONS September 1, 2014 through August 31, 2015
$268,465
SYNOPSIS OF CASH & CASH EQUIVALENT DONATIONS September 1, 2014 through August 31, 2015 Cash and Miscellaneous Goods Donations Grand Total
$1,745,993
$2,014,458 49
OUTREACH PALM BEACH COUNTY BED TAX Palm Beach County bed tax collection plays an essential role in our community. Funds generated from this tax, levied on all hotel rooms in Palm Beach County, provide strength to our local economy – creating jobs, restoring our beaches, funding arts and culture, and professional sports facilities across the Palm Beaches. This fiscal year, The Breakers proudly contributed over $4.5 million in bed tax revenue – 12% of the $42 million total bed tax generated and one of our county's highest contributor. An investment in Palm Beach County’s future, bed taxes to Palm Beach County help fund: Cultural Council of Palm Beach County Discover Palm Beach County Palm Beach County Beach Renourishment Palm Beach Convention Center
Palm Beach County Film & Television Commission Palm Beach County Sports Commission Roger Dean Stadium
VOLUNTOURISM Meeting professionals are encouraging their respective companies and associations to engage in community service experiences as part of their organizational strategy and are incorporating these activities and donations into their conference agendas. Through these programs, both meeting planner and attendees realize the depth and soul attendant to our resort destination.
THE COMMUNITY
CONFERENCE GROUP COMMUNITY SERVICE
Contribution: Estimated Value
Contribution: Estimated Time
Date of Service
Community Service Activity
Benefiting Organization
Corporate
10/1/14
Floral Donation
Petals with Purpose
National Association
10/20/14
Care Packages
Forgotten Soldiers Outreach
28
$1,260
42
Corporate
11/6/14
Artisan for a Day
The Arc of Palm Beach County
31
$3,550
124
Corporate
1/14/15
PB&J Challenge
Feeding South Florida
6
$850
6
Corporate
4/16/15
Build–a–Bike
Gilda’s Club
100
$6,000
200
Corporate
4/16/15
Operation Impact
Forgotten Soldiers Outreach
300
$41,400
600
National Association
4/27/15
Floral Donation
Petals with Purpose
Social
5/23/15
Artisan for a Day
The Arc of Palm Beach County
Medical
6/6/15
Floral Donation
Petals with Purpose
Corporate
6/30/15
Care Packages
Forgotten Soldiers Outreach
11
$550
11
National Association
8/17/15
PB&J Challenge
Homeless Outreach – St. Ann’s Place
18
$900
18
National Association
8/17/15
Care Packages
Forgotten Soldiers Outreach
18
$900
27
537
$64,615
1,103 Hours
Total Contribution: 50
Number of Volunteers
Group Industry
$1,005
$7,000 25
$400
75
$800
OUTREACH BOARD & COMMITTEE MEMBERSHIP A number of our team members have taken on leadership roles with non-profit organizations and currently serve on the boards and committees of these entities. Membership has enabled our staff to contribute to the governance, direction, operation, fundraising and advocacy for these worthy causes and, in turn, made it possible for The Breakers to extend its human equity beyond the reaches of its own corporate-sponsored initiatives. 36 team members sit on advisory board or charity event committees, with examples including:
Hotel Manager
Denise Bober
Robyn Frohling
Golf Academy Coordinator
Barbara Gerth
VP Human Resources
Director, Internal Audit
Katie Bouyea
Alexander Gilmurray
Manager, Technology Security & Projects
Michele Boyet
EVP, Chief Financial Officer
Lya Guinazu
James Mostad
Vice President, Sales
Michael Petillo
Executive Steward
Tyrene Petriello
Assistant Director, Housekeeping
Laurie Rapaport
Manager, Digital Marketing
Cook, Breakers West
Leisure Sales Manager
Suzanne Brenner
Richard Hawkins
Geoffrey Sagrans
David Burke
Kevin Johnson
Danielle Skorski
Jennifer Kelley
JoAnn Schulz
Director, Retail Operations EVP, Chief Sales & Marketing Officer
Jorge Cabrera
Director, Accounting & TS
Christopher Cameron
Director, Materials Management
Senior Manager, Conference Services
Director, Revenue Management
Kelly Leonard
Assistant Director, Materials Management Director, Membership
Manager, Food & Beverage Administration
Jeff Simms
Assistant Hotel Manager
Assistant, Conference Services
Mary Carhart
Melissa Leonard
Atesh Chandra
Paul Leone President
SVP, Hotel General Manager
Christophe Dagassan
Kelly Leyden
Nick Velardo
Shannon Favole
Mark Mantegna
Michele Wilde
Director, Community Outreach EVP, Chief Administrative Officer Director, CRM, & Leisure Sales
National Sales Manager
Manager, Benefits Services
Marketing Manager Director, Quality & Service Improvement
THE COMMUNITY
Kirk Bell
Executive Chef, Banquets
Lisa Talty
Manager/Buyer, Guerlain & Coconut Crew
Tricia Taylor
VP Food & Beverage Restaurants
Director, Conference Services & Event Sales
51
MEDIA COVERAGE - AT-A-GLANCE THE COMMUNITY PRINT MEDIA COVERAGE September 18, 2014 Scene & Be Seen South Florida Sun Sentinel September 21, 2014 Volunteers Leave Beaches Shipshape Palm Beach Daily News October 26, 2014
Breakers Gives $30,000 To Children’s Center Palm Beach Illustrated - Charity Register
November 1, 2014
Helping Hands Palm Beach Daily News
December 22, 2014 Building Hope Palm Beach Daily News
THE COMMUNITY
January 29, 2015
Palm Beach County Food Bank South Florida Sun Sentinel
April 8, 2015
Ending Homelessness, ‘One Brick At A Time’ The Palm Beach Post
April 11, 2015
Hospitality Event Involves Students In Tourism The Palm Beach Post
May 10, 2015
Help For The Homeless, Hungry Palm Beach Daily News
June 14, 2015
Fitness Event Marks ‘A Day To Kick-Start Being Well’ Palm Beach Daily News
July 11, 2015
Hotel, Bank, And Retailer To Build Home For Family South Florida Sun Sentinel
July 18, 2015
Habitat To Dedicate Home Today The Palm Beach Post
DIGITAL MEDIA COVERAGE October 3, 2014
Jungle Genevieve Heads To Costa Rica To Save An Endangered Species WPTV Channel 5 (www.wptv.com)
October 26, 2014
Breakers Donates $30,000 To Place Of Hope Palm Beach Daily News (www.palmbeachdailynews.com)
December 22, 2014 Building Homes, Honoring Supporters Palm Beach Daily News (www.palmbeachdailynews.com)
52
MEDIA COVERAGE - AT-A-GLANCE January 21, 2015
Soup’s On For Empty Bowls Event Palm Beach Daily News (www.palmbeachdailynews.com)
February 6, 2015
It’s National Wear Red Day WPTV Channel 5 (www.wptv.com)
May 7, 2015
Culinary Creations Dinner Brings Together Chefs For Charity Palm Beach Gardens Florida Weekly (www.palmbeachgardens.floridaweekly.com)
May 10, 2015
Breakers’ Employees Donate Time, Energy to Community Causes Palm Beach Daily News (www.palmbeachdailynews.com)
May 15, 2015
Culinary Creations Dinner To Benefit Quantum House Wellington Town Crier (www.gotowncrier.com)
May 31, 2015
Once Again, Breakers’ Head Banquet Chef Leads Charge For June-Time Culinary Benefit Palm Beach Daily News (www.palmbeachdailynews.com)
July 13, 2015
Tennis Pals Nonprofit Serves Up Life Lessons WPBF 25 (www.wpbf.com)
October 3, 2014
Jungle Genevieve Heads To Costa Rica To Save An Endangered Species WPTV Channel 5
July 13, 2015
Tennis Pals Nonprofit Serves Up Life Lessons WPBF 25
THE COMMUNITY
BROADCAST COVERAGE
53
THE MEDIA Making a difference, stories told...
THE MEDIA
“At The Breakers, we are very proud that our character is our compass, and that our reputation accurately reflects it.” Paul Leone, President The Breakers Palm Beach
This sampling of press coverage highlights a variety of Corporate Social Responsibility (CSR) activities that have generated meaningful and impactful results. Behind these practices are 2,000 team members – from the frontline to management – who play a vital role in devising these programs and carrying them out successfully. They do so with compassion and sincerity, reflecting The Breakers’ commitment to elevating the world around us and the welfare of its internal stakeholders. Our reputation for CSR has progressed beyond the cultural platform of best practices and virtues, but as an authentic business standard that discreetly express our owners’ integrity, trustworthiness, and especially, character. Publicity is merely a by-product of all the good that our staff does as positive change agents; their labor of love and desire to enrich graciously captured by the media in these editorial snapshots.
57
INDEX OF COVERAGE THE TEAM PRINT MEDIA COVERAGE March 13, 2015
Five Get Safety Awards for Lifesaving Efforts The Palm Beach Post
THE ENVIRONMENT PRINT MEDIA COVERAGE November 27, 2014 Getting To The Root Of The Grass-Roots Localecopia Palm Beach Daily News Winter 2015
Localecopia Farm-To-Chef Program Rooted In Posh Breakers Resort Florida Food & Farm
DIGITAL MEDIA COVERAGE December 12, 2014 The Breakers, Palm Beach – Making Locally Sourced Food A Priority Huffington Post (www.huffingtonpost.com)
THE COMMUNITY PRINT MEDIA COVERAGE September 18, 2014 Scene & Be Seen South Florida Sun-Sentinel September 21, 2014 Volunteers Leave Beaches Shipshape Palm Beach Daily News
THE MEDIA
October 26, 2014
Breakers Gives $30,000 To Children’s Center Palm Beach Daily News
November 1, 2014
Helping Hands Palm Beach Illustrated - Charity Register
December 22, 2014 Building Hope Palm Beach Daily News
58
January 29, 2015
Palm Beach County Food Bank South Florida Sun-Sentinel
April 8, 2015
Ending Homelessness, ‘One Brick At A Time’ The Palm Beach Post
April 11, 2015
Hospitality Event Involves Students In Tourism The Palm Beach Post
May 10, 2015
Help For The Homeless, Hungry Palm Beach Daily News
June 14, 2015
Fitness Event Marks ‘A Day To Kick-Start Being Well’ Palm Beach Daily News
INDEX OF COVERAGE July 11, 2015
Hotel, Bank, And Retailer To Build Home For Family South Florida Sun-Sentinel
July 18, 2015
Habitat To Dedicate Home Today The Palm Beach Post
DIGITAL MEDIA COVERAGE October 3, 2014
Jungle Genevieve Heads To Costa Rica To Save An Endangered Species WPTV Channel 5 (www.wptv.com)
October 26, 2014 Breakers Donates $30,000 To Place Of Hope Palm Beach Daily News (www.palmbeachdailynews.com)
January 21, 2015
Soup’s On For Empty Bowls Event Palm Beach Daily News (www.palmbeachdailynews.com)
February 6, 2015
It’s National Wear Red Day WPTV Channel 5 (www.wptv.com)
May 7, 2015
Culinary Creations Dinner Brings Together Chefs For Charity Palm Beach Gardens Florida Weekly (www.palmbeachgardens.floridaweekly.com)
May 10, 2015
Breakers’ Employees Donate Time, Energy to Community Causes Palm Beach Daily News (www.palmbeachdailynews.com)
May 15, 2015
Culinary Creations Dinner To Benefit Quantum House Wellington Town Crier (www.gotowncrier.com)
May 31, 2015
Once Again, Breakers’ Head Banquet Chef Leads Charge For June-Time Culinary Benefit Palm Beach Daily News (www.palmbeachdailynews.com)
July 13, 2015
Tennis Pals Nonprofit Serves Up Life Lessons WPBF 25 (www.wpbf.com)
BROADCAST COVERAGE October 3, 2014
Jungle Genevieve Heads To Costa Rica To Save An Endangered Species WPTV Channel 5
July 13, 2015
Tennis Pals Nonprofit Serves Up Life Lessons WPBF 25
THE MEDIA
December 22, 2014 Building Homes, Honoring Supporters Palm Beach Daily News (www.palmbeachdailynews.com)
Broadcast Coverage is available upon request
59
THE PALM BEACH POST March 13, 2015
THE MEDIA 60
PALM BEACH DAILY NEWS
THE MEDIA
November 27, 2014
61
PALM BEACH DAILY NEWS November 27, 2014
GETTING TO THE ROOT OF THE GRASS-ROOTS LOCALECOPIA continued
THE MEDIA 62
FLORIDA FOOD & FARM
THE MEDIA
Winter 2015
63
FLORIDA FOOD & FARM Winter 2015
LOCALECOPIA FARM-TO-CHEF PROGRAM ROOTED IN POSH BREAKERS RESORTcontinued
THE MEDIA 64
HUFFINGTON POST December 12, 2014
Joseph Satto
Slightly obsessed with farm-to-table and organic food, sustainable tourism, humane farm practices and golf. I know, a strange mix.
The Breakers, Palm Beach -- Making Locally Sourced Food a Priority Posted: 12/11/2014 3:52 pm EST Updated: 12/11/2014 3:59 pm EST
I recently booked a weekend stay at The Breakers to attend a Palm Beach wedding. My initial thought, ugh. Fancy people, fancy designer clothes, fancy everything, not really my scene. My wife, on the other hand, was ecstatic. Across the board, it was exactly her kind of fancy. Nonetheless, I started to poke around the website because it's what one does when faced with the prospect of being a fish out of water. Then I came across a link to theAnnual Report on Corporate Social Responsibility and thought, well, that sounds sort of progressive. As I turned pages, it was the section on 'local food use' that raised my eyebrows but the description lacked detail so I decided to dig deeper.
Rick was kind enough to walk me through the history of the hotel's food sourcing. He explained that the hotel's food revolution started in 2000 with a simple request of a small farm located in Boynton Beach, about 15 miles from the resort, "can you provide us with some tomatoes on a regular basis?" Obviously a tiny step but for a resort that followed the typical ask-your-distributor sourcing model, this request got the ball rolling. From Rick's perspective, it simply made common sense; why wouldn't the hotel substitute locally sourced flavorful tomatoes in place of the bland industrially grown tomatoes currently being served. Although this relationship thrived, the impact remained limited to what one small farm could produce. And then in 2006, a mango changed everything. Rick's colleague, Anthony Sicignano, the Executive Chef of Restaurants (8 of them to be exact) expressed frustration at being able to pick a delicious mango from his neighbor's tree but serving mediocre quality mangoes to the
THE MEDIA
Upon arriving at the hotel, I made a few phone calls and ultimately met with Rick Hawkins, the Director of Materials Management. A more fitting title might be 'Pusher of Green Initiatives'. He leads the hotel's Green Team which is responsible for a whole host of initiatives aimed at making the hotel more sustainable with its water conservation, waste reduction and energy consumption. One of his most recent initiatives; replace all of the hotel's plastic water bottles with water filtration systems. A noble pursuit but what about this 'local food use'?
hotel's guests. This frustration led to a concerted effort by Rick's team to actively seek out partnerships with multiple local producers, including becoming part of the Florida Small Farms Conference to foster direct connections with many small farms. By 2013, the hotel sourced approximately 13% of its produce from local sources. As Florida's growing season is only about six months long, this a more impressive number than would appear on its face. Rick's next target, finding locally sourced protein. As I left the meeting with Rick, I realized that this place was exactly my kind of fancy as well. And for a brief moment, I was in complete agreement with my wife. Follow Joseph Satto on Twitter: www.twitter.com/mysomeday http://www.huffingtonpost.com/joseph-satto/the-breakers-palm-beach-m_b_6310714.html
65
COMMAND+SHIFT SOUTH FLORIDA SUN-SENTINEL September 18, 2014
THE MEDIA 66
PALM BEACH DAILY NEWS
THE MEDIA
September 21, 2014
67
COMMAND+SHIFT PALM BEACH DAILY NEWS October 26, 2014
THE MEDIA 68
PALM BEACH ILLUSTRATED - CHARITY REGISTER
THE MEDIA
November 1, 2014
69
COMMAND+SHIFT THE PALM BEACH DAILY NEWS December 22, 2014
THE MEDIA 70
SOUTH FLORIDA SUN-SENTINEL
THE MEDIA
January 29, 2015
71
COMMAND+SHIFT THE PALM BEACH POST April 8, 2015
THE MEDIA 72
THE PALM BEACH POST
THE MEDIA
April 11, 2015
73
COMMAND+SHIFT PALM BEACH DAILY NEWS May 10, 2015
THE MEDIA 74
PALM BEACH DAILY NEWS May 10, 2015
THE MEDIA
HELP FOR THE HOMELESS, HUNGRY continued
75
COMMAND+SHIFT PALM BEACH DAILY NEWS June 14, 2015
THE MEDIA 76
SOUTH FLORIDA SUN-SENTINEL
THE MEDIA
July 11, 2015
77
COMMAND+SHIFT THE PALM BEACH POST July 18, 2014
THE MEDIA 78
WPTV CHANNEL 5
THE MEDIA
October 3, 2014
79
COMMAND+SHIFT PALM BEACH DAILY NEWS October 26, 2014
THE MEDIA http://www.palmbeachdailynews.com/news/business/breakers-donates-30000-to-place-of-hope/nhrmb/
80
PALM BEACH DAILY NEWS December 22, 2014
Building homes, honoring supporters
Habitat for Humanity gala thanks major contributors. By Jane Fetterly
The event took place Dec. 4 gala at Eau Palm Beach Resort.
Bernie Godek, Habitat’s CEO, announced that “the organization has completed 183 homes for deserving families.”
Kelvin Castillo, Habitat’s construction project manager, gave thanks to Ronald Barsanti of the Berlin Family Foundation. He not only contributes financially but also works with crews at the job sites.
THE MEDIA
Special to the Daily News - Paul Leone, president of The Breakers, David Rinker of the Marshall E. Rinker Sr. Foundation and Bill and Madeline Maglio, representing the Berlin Family Foundation, were among major donors recognized at a gala hosted by Habitat for Humanity of Palm Beach County.
- See more at: http://www.palmbeachdailynews.com/news/news/local/building-homes-honoringsupporters/njX8x/#sthash.21Md4Ejs.dpuf
81
COMMAND+SHIFT PALM BEACH DAILY NEWS January 21, 2015
THE MEDIA http://www.palmbeachdailynews.com/news/lifestyles/home/fill-these-bowls/njsCS/
82
WPTV CHANNEL 5 February 6, 2015
It's National Wear Red Day The fight against America's No.1 killer of heart disease is getting extra attention Friday as people wear read for awareness. While heart health research has been improved dramatically over the years, heart disease remains the top killer of Americans. Stroke has dropped to the No. 5 five cause of death, but it remains the No. 1 one cause of adult disability. The American Heart Association says one in three women dies of heart disease and 43 million women in the U.S. are affected by heart disease. One woman a minute dies from this epidemic. The American Heart Association of Palm Beach County says there are several local companies and organizations joining in the efforts for raised awareness. The Breakers Palm Beach is lighting its historic fountain red to raise awareness for heart disease. Local Pure Barre employees plan to wear read. There is a contest on the American Heart Association, Palm Beach County Facebook page for the “Best Go Red Picture,� one of many campaigns under the hashtag #GoRed. Local health departments are also offering tips. The Florida Department of Health in Martin County has partnered with Florida Community Health Center in Stuart to offer dress pins, blood pressure tracking cards and fact sheets to visitors. Among many events in the area, there will be free blood pressure checks Friday from 9 a.m. to 11 a.m. at the Elisabeth Lahti Library in Indiantown. Volunteers will be there from the Health Department and the Medical Reserve Corps.
Heart disease risks include: * High blood pressure * High blood cholesterol * Diabetes * Smoking * Physical inactivity * Family history of early coronary heart disease Age (for women, 55 and older) Experts say you can lower your risk by taking action and speaking to your doctor. Don't smoke, eat a healthy diet, maintain a healthy weight, stay active and listen to
THE MEDIA
* Overweight/obesity
doctor's advice. Learn more at http://www.goredforwomen.org/
http://www.wptv.com/news/health/national-wear-red-day-wear-red-friday-for-heartdisease-awareness
83
COMMAND+SHIFT PALM BEACH GARDEN FLORIDA WEEKLY May 7, 2015
Culinary Creations dinner brings together chefs for charity SPECIAL TO FLORIDA W EKLY
SIMMS Club chefs and others are cooking up a dinner that will benefit Quantum House and The Palm Beach County Chefs in Distress Endowment Fund. The American Culinary Federation Palm Beach County Chefs Association’s Culinary Creations dinner, set for June 1 at the Kravis Center’s Cohen Pavilion, will bring together The Breakers’ Executive Chef of Banquets Jeff Simms, High Ridge Country Club Executive Chef Ed Balboni and Executive Sous Chef Ricky Espiritu, Emerald Dunes Club Executive Chef Edward Dickens, Mariner Sands Country Club Executive Sous Chef Mitchell J. Pagan, Country Club of Florida Executive Chef Rob Goodhue, Boca Grove Plantation Executive Chef Dominick Laudia, The Breakers chefs Brandon Brault, Susan Marsh and Matthew Stephens, Broken Sound Club executive chef Joe Longo and Swiss Chalet Fine Foods pastry chef Cassandra Appleman. Mr. Simms also is chairman of the event.
THE MEDIA
One hundred percent of the proceeds will benefit charities. General tickets are $150 per person or $1,250 per table of 10. VIP tickets are $175 per person or $1,500 and can be purchased at quantumhouse.org/culinarycreations.
http://palmbeachgardens.floridaweekly.com/news/2015-0507/Cuisine/Culinary_Creations_dinner_brings_together_chefs_fo.html
84
PALM BEACH DAILY NEWS
THE MEDIA
May 10, 2015
85
COMMAND+SHIFT PALM BEACH DAILY NEWS May 10, 2015
BREAKERS' EMPLOEES DONATE TIME, ENERGY TO COMMUNITY CAUSES continued
THE MEDIA 86
//gotowncrier.com/2015/05/culinary-creations-dinner-to-benefit-quantum-house/
WELLINGTON COMMAND+SHIFT TOWN CRIER
http://gotowncrier.com/2015/05/culinary-creations-dinner-to-benefit-quantum-house/
THE MEDIA
May 15, 2015
5/15/2015
87
COMMAND+SHIFT PALM BEACH DAILY NEWS May 31, 2015 Posted: 1:28 pm Sunday, May 31st, 2015
Once again, Breakers’ head banquet chef leads charge for June-time culinary benefit By M.M. Cloutier
The Breakers’ executive chef of banquets, Jeff Simms. For at least the fourth consecutive year, The Breakers’ executive chef of banquets, Jeff Simms, is leading the chef-charge for an annual June-time culinary extravaganza. And once again, said extravaganza benefits, among other things, Quantum House, which serves families with a child undergoing medical treatment in Palm Beach County for a serious illness. Simms—well-known to anyone who has ever been a key player in a charity or corporate event, say, or wedding at The Breakers (1 S. County Road;www.thebreakers.com)—is on the advisory board of Quantum House, based in West Palm Beach. He’s also acting first vice president of the American Culinary Federation’s Palm Beach County Chapter, which is hosting the annual Culinary Creations event tomorrow night, June 1, at the Kravis Center (reservations are still available, but more on that in a moment). http://thedish.blog.palmbeachdailynews.com/2015/05/31/once-again-breakers-head-banquet-chef-
THE MEDIA
Culinary Creations: Think an hors d’oeuvres-paired champagne reception and a four-course dinner leads-charge-for-june-time-culinary-benefit/ featuring dishes by some 25 Palm Beach County chefs, most of them from various area country-club communities. The event, which includes a silent auction with lifestyle lots, also benefits the Palm Beach County Chefs in Distress Endowment Fund. After the champagne reception at 6:30 p.m., dinner will be served round-robin style. That way, guests have the opportunity to experience a dish from the participating chef-teams. Joining Simms from The Breakers’ banquet team of chefs: Brandon Brault, Susan Marsh and Matthew Stephens. Culinary Creations tickets, starting at $150 a person, are still available. To register, go towww.quantumhouse.org/culinarycreations. For more information about The Breakers, call 655-6611 or visit http://www.thebreakers.com.
88
WPBF 25
THE MEDIA
July 13, 2015
89