THE BREAKERS SOCIAL IMPACT REPORT � FISCAL YEAR 2021
FISCAL YEAR 2021
SOCIAL IMPACT REPORT
TABLE OF CONTENTS 5
Message From Our Leadership
7
TEAM WELL-BEING
8
The Evolution of Our Well-Being Culture Timeline
13
B SAFE – Health & Safety Initiative
13
Education & Resources
15
Wellness Incentive
15
Work-Life Integration
17
Financial
17
Awards & Recognition
19
COMMUNITY
20
The Evolution of Our Community Outreach Timeline
25
Outreach
28
Making an Impact
29
Corporate Contributions
31
ENVIRONMENT
32
The Evolution of Our Environmental Impact Timeline
37
B SAFE – Health & Safety Initiative
37
Environmental Education & Training
37
Partnerships
39
Local Food Sustainability
41
MEDIA
42
Social Media Highlights
43
Press Highlights
MESSAGE FROM OUR LEADERSHIP The Breakers is a purpose-driven, family-owned organization whose timeless fundamentals are rooted in its employee-centric culture and steadfast commitment to social responsibility. Vital to the company’s longevity and as testament to its 125-year history, is our ownership’s passion for the well-being of our team, community and environment. We are honored to uphold their vision of being a conscientious corporate citizen and an ever-improving, dynamic enterprise that faces every challenge as an opportunity to make a significant difference, allowing us to ignite our spirit in a meaningful way and continuously raise the bar. This past year was no exception. In 2021, the global community began to emerge from COVID-19; its universal, lasting effects have evolved the way we live, learn, work, travel and more. In the midst of this far-reaching pandemic, which brought societal and economic uncertainties, our team stood strong to deliver on our social impact mission: to be an unrelenting force of action and influence that positively transforms the world around us. As we continue to move forward, The Breakers is dedicated to the advancement of diversity, equity and inclusion; community engagement, responsible procurement and environmental sustainability. These cultural values are embedded in the unrivaled investment in our people, and they encourage constructive behaviors and responsible business practices, which elevate the workplace and foster team member fulfillment. This in turn, drives guest satisfaction, long-term profitability and delivers a profound impact among key stakeholders. With the support of the resort’s devoted Kenan family ownership (heirs to founder Henry M. Flagler, circa 1896) and our Board of Directors, the team has tackled this changing landscape with fortitude and an entrepreneurial approach. We would like to thank our employees for their perseverance and resiliency this past year. While proud of our accomplishments, we recognize that there is still work to be done, and we look forward to building on our progress. In the words of our Chairman, “On our best day, we can always be better. Our goal is not only to survive in spite of challenges, but to thrive as the outcome.”
With gratitude,
Paul N. Leone Chief Executive Officer
Denise E. Bober Senior Vice President - Human Resources
5
“The health and well-being of each team member is multidimensional and paramount to individual quality of life and the collective energy that powers our organization forward.”
Pat Ciavola
Director – Team Member Development Chair – Wellness Team The Breakers Palm Beach
6
TEAM WELL-BEING 7
THE EVOLUTION OF OUR WELL-BEING CULTURE 2009
2011
• Wellness Incentive is introduced • On-site health coaching established • Bright Horizon's Child Care and Elder Care Back Up Program is implemented
2013
• Culture of Wellness presentation is integrated into orientation • Health Culture Survey is distributed • The Breakers becomes a Tobacco Free Workplace • Tower Trek debuts
• Employee well-being strategic goals are incorporated into five-year business plan • Spouses added to Wellness Incentive
2012 • Sit-stand workstations are installed
2003 • Employee health and well-being becomes a strategic boardroom issue
2008
• Breakthrough to Energy commences, an extension of Corporate Athlete • Wellness Team established • Health & Wellness Needs and Interest Survey is created • The Breakaway Café menu is re-engineered to target healthy eating
2004 • The Johnson & Johnson Human Performance Institute® Corporate Athlete program is selected as primary educational platform
2007 • Corporate Athlete Refresher course introduced • Personal Financial Well-being strategy developed • Movin’ Minutes integrated into everyday work schedules
2006
• The Breakers launches Corporate Athlete • The Health & Wellness Expo becomes a full-day event • Menus for internal team meetings are tailored for energy management
2020 2014
• Wellness Program Analysis conducted by a third party consulting firm • Corporate Athlete eCourses offered • Wellness Incentive tiers announced
2015 • The Breakers wellness story is shared – Global Wellness Summit and SHINE Summit at Harvard University • Recognition – American Heart Association, WELCOA, Heroes in Medicine, Corporate Wellness Magazine
2019
• Mental Health First Aid training introduced • The Breakers’ story is shared by Global Women 4 Wellbeing • Paid Parental Leave first offered • The redistribution of Employee Opinion Survey once again validates an effective culture of well-being • The Breakers’ Social Impact strategy published in The Healing Organization • Great Place to Work® and FORTUNE honored The Breakers as one of the 2019 Best Workplaces for Diversity
• Established B SAFE – Health & Safety Initiative in response to COVID-19 • Earned GBAC – STAR Accreditation and FRLA Seal of Commitment • Global Wellness Summit returns to The Breakers
2021 • Implemented weekly vaccine education campaign • Partnered with Premier to administer on-site vaccinations • Formalized remote work as a permanent workplace practice
2018
• Global Wellness Summit recognizes The Breakers as a leader in Workplace Wellness • Smartfoods Vending installs healthy energy management snacks • BreakersLife Wellness Incentive program commences
2016
• Employee Opinion Survey validates pervasive and effective culture of well-being • The wellness program online experience is enhanced • On-site Cigna Concierge services launched • The Health & Wellness Needs and Interest Survey & the Health Culture Survey are combined into Health & Well-being Survey
2017
• TASTE ‘Take A Snack To Energize’ fruit stand snack program starts • A sit-stand conference table is added to in-house meeting room • ‘Train Your Brain’ mindfulness workshop established • Partnership with SageView Financial Advisors begins • The Breakers hosts the Global Wellness Summit 9
ON-SITE VACCINATION EVENTS
WELLNESS TEAM Founded in 2008, the Wellness Team is responsible for understanding the unique health risks, needs and interests of our team member population, and is dedicated to educating them on the benefits of healthy living. Inspiring others by creating a community of wellness that motivates, trains and supports, members include: Pat Ciavola*
Director – Team Member Development
Rocio Chamorro
Sales Associate – Reservations
Roy Dionne
Manager – Inventory & Cost Control
Lyndsey Gardner
Coordinator – Housekeeping
Kelsi Kavanagh
Instructor – Golf Fitness
Melissa Leonard
Manager – Benefits Services
Samantha Miles
Manager – Facilities Administrative Services
Ken Thompson
Director – Tennis
Matt White
Assistant Director – Warehousing & Logistics
“I serve on the Wellness Team because wellness is an important part of my life and I enjoy being able to collaborate on initiatives and communications that are shared with team members. Being a source of information not only benefits me, but it is advantageous to my colleagues should they have questions. The Wellness Team focuses on physical wellness, as well as financial, mental and emotional wellness, which play a crucial role in the supportive environment at The Breakers.”
Lyndsey Gardner Coordinator – Housekeeping The Breakers Palm Beach
*Committee Chairperson 11
HEALTH & SAFETY EMPLOYEE PULSE SURVEY
“Is this a great place to work?”
96% 95% 95% December 2020
May 2021
August 2021
“I feel safe working at The Breakers.” COVID-19 VACCINE EDUCATION CAMPAIGN
90% 94% 92% December 2020
May 2021
August 2021
“The wellness program has been very impactful for me. I have learned how important it is to focus on my health and I have improved my daily way of living. Since participating in the wellness program, I have worked on bettering myself each and every day”
Jason Saltzman Sales Associate – Reservations The Breakers Palm Beach ON-SITE MINI CLINIC
B SAFE - HEALTH & SAFETY INITIATIVE
EDUCATION & RESOURCES
HEALTH & SAFETY EMPLOYEE PULSE SURVEY
CORPORATE ATHLETE
The Breakers remains committed to the well-being of its team, club members, guests and community. Throughout COVID-19, health and safety protocols were developed and implemented. As part of these policies, the organization created and distributed a survey to capture the “pulse” of our employees.
Corporate Athlete’s fundamental approach is rooted in the belief that if individuals successfully perform at high levels over the long term, they would train in the same systematic, multi-level methodology practiced by top-tier athletes. This training program empowers team members to increase their physical, mental, emotional and spiritual energy capacities.
Surveys were sent in December 2020 and in May and August of 2021. The question, “Is this a great place to work?” scored 9.6 (December), 9.5 (May) and 9.5 (August) out of 10; “I feel safe working at The Breakers” scored 9.0 (December), 9.4 (May) and 9.2 (August) out of 10. With continued education and reinforcement of our elevated B SAFE initiatives, we saw a positive shift in 1) team members feeling safe at work and 2) sentiment or readiness to be vaccinated.
COVID-19 VACCINE EDUCATION CAMPAIGN A weekly team member campaign, distributed through our internal app, provided up-to-date information on COVID-19 vaccines and featured various topics and testimonials. As a result, 94% of team members confirmed they were aware of the campaign; 79% agreed the campaign was educational; and 53% reported the campaign made them more likely to get vaccinated.
ON-SITE MINI CLINIC Due to COVID-19, the company decided to repurpose the Team Member Fitness Studio to an on-site Mini Clinic, which offers COVID-19 testing. Providing this service allows the opportunity to test symptomatic team members in an efficient manner, identify close contacts and expedite return to work protocols. Additional services include vitals check, flu shot administration and COVID-19 surveillance testing.
523 managers and supervisors have participated since 2004.
BREAKTHROUGH TO ENERGY An extension of Corporate Athlete, Breakthrough to Energy teaches nutrition and fitness – two of the most critical components for restoring and expanding one’s energy capacity – to new team members during orientation. 2,721 team members have participated since 2008.
HEALTHY VENDING Smartfoods Vending provides healthy, energy–management snacks to team members through 10 machines located around campus.
QUARTERLY WELLNESS EDUCATION CHALLENGE Recognizing the need to pivot in response to COVID-19 and keep our team members engaged in their well-being, a quarterly, one-week educational campaign was distributed through our employee app, culminating in a quiz and raffle prize giveaway. Videos, illustrations, polls and reading materials were included to drive participation. Themed topics included Biometric Screenings, Emotional and Mental Resilience, Social Well-Being and Financial Health.
ON-SITE VACCINATION EVENTS
430 team members participated in the challenge quizzes.
The Moderna COVID-19 vaccine was offered on-site to team members at multiple events. Participants appreciated the ease and efficiency of being able to receive a vaccine at work.
MENTAL HEALTH FIRST AID This course teaches participants how to recognize and help someone who is developing a mental health problem or experiencing a mental health crisis. 282 team members have completed the course since 2019. 13
WELLNESS INCENTIVE
“I believe the Wellness Incentive program has been very successful because it has raised our team member's awareness of their health. They are able to proactively manage their well-being with preventive measures rather than reacting to issues later on."
Amy Gacon Manager – One North Breakers Row The Breakers Palm Beach
Health Coaching Wellness Incentive
627 Team Members 124 Spouses
EDUCATION & RESOURCES
282
Health Screenings
Team Members Completed the Mental Health First Aid Course
649 Team Members 139 Spouses
205
Team Member Completed Rally Health Challenges
833 Team Members 155 Spouses
Health Surveys
2,123
Tower Treks
758 Team Members 146 Spouses
TOWER TREK The Tower Trek encourages cardiovascular exercise throughout the workday as participants climb stairs from the bottom floor to the top of the hotel. Team members track their treks and periodic challenges encourage participation, friendly competition and the opportunity to earn wellness incentive points. 124 team members logged 2,123 treks.
WELLNESS INCENTIVE The Breakers’ on-site lifestyle coach provides team members with easy access to confidential nutrition counseling, chronic care management, goal setting, exercise regimens, stress management and much more.
Team members who are eligible for our group health plan are encouraged to participate in the annual Wellness Incentive program. Designed to educate employees on knowing and understanding their biometric numbers and setting personal well-being goals, this initiative includes a health assessment, biometric screening and health consultation. A three-tier recognition model motivates team members to engage in wellness activities and earn points to achieve Hero, Champion or Warrior status.
Team Members
LIFESTYLE COACH
WELLNESS INCENTIVE RECOGNITION
52
Ultimate Wellness Warrior | 500+ Points
184
Wellness Champion | 400 - 499 Points
751
Wellness Hero | 320 - 399 Points
HEALTH SCREENINGS Free biometric screenings give team members the opportunity to know their numbers, evaluate their strengths and risks, and drive lifestyle changes.
WORK-LIFE INTEGRATION
Due to COVID-19, home test kits were offered during the 2020-2021 benefit year in lieu of on-site screening events. Associates could also complete screenings through a lab or doctor’s office.
EMPLOYEE ASSISTANCE PROGRAM (EAP)
RALLY HEALTH This interactive, incentive-based mobile portal allows team members to track progress, complete their health assessment, participate in challenges, connect with friends and engage in company-wide wellness programs anytime, anywhere.
RALLY MISSIONS Team members can select from a wide range of missions designed to address all aspects of wellness, such as nutrition, exercise, sleep, hydration, stress reduction and personal financial management. In the 2020-2021 benefit year, 205 team members completed a Rally Health wellness mission.
Giving support during critical and potentially overwhelming times, the Employee Assistance Program provides free, confidential counseling and concierge services to all team members and their families. EAP helps address the challenges of everyday living, resulting in a more focused and productive workforce. In the 2020-2021 fiscal year, 58 team members received assistance.
TELADOC Team members who are enrolled in The Breakers’ medical plan have complimentary access to board certified doctors and professional behavioral health counselors via Teladoc. This benefit is available by phone or video chat, 24 hours a day, 365 days a year. From September 2020 to May 2021, 278 appointments were completed. 15
“I had a good experience using the at-home test kit. Instructions were very easy to understand, the test was convenient and there was no waiting at the doctor’s office. It did not hurt and only took a few minutes to complete. You mail it in and get the results in a few days via email. I was very happy with this new option.”
Alonzo Montoya Manager – Laundry The Breakers Palm Beach
FOOD TRUCK FESTIVAL
© LILA PHOTO
HEALTH SCREENING AT-HOME TEST
GLOBAL WELLNESS SUMMIT
REMOTE WORK PROGRAM
AWARDS & RECOGNITION
Created in response to COVID-19, a remote work policy and test pilot program took effect in June 2020. Two surveys conducted in December 2020 and June 2021 resulted in:
AMERICAN HEART ASSOCIATION WORKPLACE HEALTH ACHIEVEMENT INDEX
• 100% agreement that remote work productivity is the same or has increased • 95% were extremely satisfied with the opportunity to work remotely Senior management supported this becoming a permanent workplace practice and cited our hybrid model as being desirable for team members’ quality of life and providing a great place to work.
BACK-UP CARE ADVANTAGE PROGRAM This resource helps team members effectively manage their work-life responsibilities by providing quality, back-up child or adult care when an unexpected need arises. Additional family support programs were added in response to COVID-19, such as unlimited free access to a nationwide search platform for babysitters and nannies, child-care priority and discounts at network partners, tutoring and test prep discounts, access to pet care and dog walkers and more.
For the eighth consecutive year, The Breakers received the Gold Award (the highest level), recognizing the resort’s efforts and prioritization in regards to physical activity and team member wellness as a catalyst for positive change.
THE BREAKERS WELCOMED THE 2020 GLOBAL WELLNESS SUMMIT A ground-breaking initiative, the 2020 Global Wellness Summit at The Breakers re-imagined safe gatherings. This three-day, “hybrid” (in-person/virtual) forum, not only exceeded CDC guidelines in tandem with the resort’s health and safety precautions, but it showcased new technology to protect and prevent transmission of COVID-19.
103 team members are registered for this program; 894 workdays have been saved since September 2011.
FINANCIAL SAGEVIEW SageView is a financial advisory service that provides education, investment counseling and tools to achieve both long-term and short-term goals for financial well-being. By uniting strategies, The Breakers, SageView and T. Rowe Price have improved plan metrics and provided more resources to team members to achieve positive outcomes. This year, 26 team members met with a financial advisor for a complimentary, personalized review of their finances and goal setting; 680 meetings have been conducted since inception in 2017.
“Remote work has been incredibly beneficial for the health and safety of our team during the ongoing pandemic. The team is highly productive and continues to provide elevated guest service from home, while producing increased room revenue sales. Personal benefits for the team include work-life balance, safety and not having to commute. Additionally, we continue to stay connected virtually and still maintain camaraderie and The Breakers’ culture.”
Maureen Roberts Feicht Director – Rooms Division The Breakers Palm Beach
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“At The Breakers, we strive to be servant leaders throughout the community. Our dedicated team embraces the organization’s culture of caring and volunteerism, and we value the opportunity to support those in need.” Julia Cusumano
Manager – Social Impact Chair – Community Relations Team The Breakers Palm Beach
18
COMMUNITY 19
THE EVOLUTION OF OUR COMMUNITY OUTREACH 2008 • First issue of Corporate Social Responsibility Report is produced • Launched The Breakers GIVES – a resource to communicate community service opportunities and log volunteer hours
2007
• Community Relations team is established • Partnership with Habitat for Humanity began – The Breakers volunteers and provides furniture, bedding and home sponsorship
2013
2012 1987 • United Way partnership began – as of 2021, nearly $2 million has been raised to help improve lives and build stronger communities
• Round It Up America is offered to guests – they may ‘round up’ dining receipts to benefit local hunger relief efforts • Volunteer Time Off is incorporated into new hire orientation – further emphasizing the spirit of service at the heart of The Breakers
• Volunteer Time Off introduced – full-time team members receive 16 hours, and part-time 8 hours, annually to volunteer
20
2020 • In response to COVID-19, 23,000+ lbs. of food was donated to Palm Beach County Food Bank and 180 gift baskets were provided to frontline workers at Bethesda Hospital
2014 • GIVES Ambassadors are formed as an extension of the Community Relations Team • Paul Leone Servant Leadership Day is established – honoring the first ever Servant Leadership Award bestowed to our CEO at the World Leaders Conference • Launched Summer of Giving annual campaign with a variety of volunteer activities, donation drives and charity spotlights • Be Our Guest program debuts - honoring selfless volunteers in our community
2018 • Simple Vodka program initiated – every bottle purchased by The Breakers benefits local food banks
2021 • The Breakers established virtual and remote volunteer opportunities as a result of COVID-19
2016 • To kick-off the holiday season, the Executive and Senior Management groups volunteered on Giving Tuesday (the Tuesday following Thanksgiving), which led to annual participation in this global generosity movement • Corporate Social Responsibility Report rebranded as Social Impact Report
2019 • Expanded Habitat for Humanity partnership; to date, a total of 21 homes have been sponsored • Donation drive and fundraiser supported Bahamas Relief Day – for those affected by Hurricane Dorian 21
FEEDING SOUTH FLORIDA
COMMUNITY RELATIONS TEAM Formed in 2007, the dedicated Community Relations Team enhances the service efforts of the company by supporting local organizations and those in need. Through its volunteer programs, our multi-generational employee population engages in meaningful, hands-on experiences that strengthen the bond between team members and the community served, members include: Julia Cusumano*
Manager – Social Impact
Suzanne Brenner
Senior Director – Retail Operations
Maren Bronkema
Manager – Event Services
Raymond Cheung
Associate Director – Business Analytics & Insights
Chris Eason
Assistant Director – Food & Beverage
Regina Froot
Executive Assistant – Corporate Office
Amy Gacon
Manager – One North Breakers Row
Parisa Leve
Manager – Staff Relations & Social Impact
Welsonne Renoir
Assistant Director – Housekeeping
“The Breakers’ partnership with Lutheran Services is one of the most valuable ways to give back to the community. As a mentor, I had the opportunity to influence and provide insights to children in group homes. Life has been hard for these kids, so it is important to be a strong role model, while having a positive impact in their lives.”
Welsonne Renoir Assistant Director – Housekeeping The Breakers Palm Beach
*Committee Chairperson 23
GIVES | TEAM MEMBER CONTRIBUTIONS
UNITED WAY
$1.984 Million
$85,000
125
500
Agencies Served
Amount Collected During 2020-2021 Annual Campaign
Participants
1,600
6,300
Total Volunteer Activities & Events
Total Volunteer Hours
10K
Raised To-Date Through Annual Workplace Campaigns
100K
HABITAT FOR HUMANITY CONTRIBUTIONS TO DATE
“I am extremely proud to be a part of The Breakers’ GIVES program, which allows our team to support local agencies in our community — an opportunity that is truly priceless. Even with the challenges presented by COVID-19, we were able to continue our efforts safely at various organizations throughout Palm Beach County, including Vita Nova — a safe haven committed to ending youth homelessness.”
942
Volunteers
4,880
Volunteer Hours
21
Sponsored Homes
Shannon Favole Senior Manager – Sales The Breakers Palm Beach
GIVES AMBASSADORS
UNITED WAY
An extension of the Community Relations Team and nominated by leadership, each department’s GIVES Ambassador shares their passion for community service as they motivate and mobilize others to get involved in the many community outreach opportunities available.
For over 30 years, The Breakers has partnered with the Town of Palm Beach United Way to support their mission — improving lives and building strong communities with a focus on education, income and health. Their credo, to LIVE UNITED, reminds us that we can do more together than any of us can do alone.
THE BREAKERS GIVES
Julia Cusumano*
Manager – Social Impact
Suzanne Brenner
Senior Director – Retail Operations
Maren Bronkema
Manager – Event Services
Raymond Cheung
Associate Director – Business Analytics & Insights
Amy Gacon
Manager – One North Breakers Row
Parisa Leve
Manager – Staff Relations & Social Impact
Shari Mantegna
Director – Marketing
This web-based, team member resource communicates community service opportunities and encourages employees to share experiences and record volunteer hours. Mobile access to The Breakers GIVES platform allows associates to register for events on the go. In 2021, the website went through a full redesign in order to streamline and improve the user experience. Updates included an automated, more efficient system for registering and logging completed hours, enhanced security measures, the addition of the My Volunteering Dashboard for quick access to tracking and resources, and more.
*Committee Chairperson
OUTREACH VITA NOVA PROJECT Vita Nova is a non-profit organization that provides a bridge to independence for former foster care and other homeless youth. This past year, Breakers’ team members volunteered alongside Vita Nova teens to update their Youth Center by painting, planting flowers and creating a more welcoming space for all. The Youth Center serves as a safe place for teens to come together, connect and access resources for housing, education, employment and other life skills.
TOY DRIVE In the fall, team members collected 500 gifts, toys and therapy tools to benefit the Boys & Girls Club of Belle Glade and the Center for Child Counseling. The toy drive campaign was especially vital to the Center for Child Counseling, who relied on toys, books and activities for virtual, at-home treatments during the pandemic. These treatments helped young patients process trauma, grief and other issues.
“The Breakers and its employees embody the spirit of community and giving back; this was never more evident than this past year. The pandemic created hardships for all, but the team at The Breakers continued to donate, volunteer, fundraise and assist with efforts to help children and families in our community. We cannot thank the leadership and associates enough for their enduring support of our organization and of people in need.”
Beth Walton, CEO Town of Palm Beach United Way
25
PALM BEACH COUNTY FOOD BANK
GIVING TUESDAY | NURSES AT ST. MARY'S HOSPITAL
VITA NOVA PROJECT
THE LORD'S PLACE
LUTHERAN SERVICES MENTOR PROGRAM An organization dedicated to supporting the most vulnerable members of our community, the Lutheran Services Foundation (LSF) provides life-changing human services, such as foster care, family support and adult advocacy programs, to all people regardless of age, background or belief system. The Breakers’ team was hand selected to participate in a special mentoring program for LFS youth.
TOP 10 VOLUNTEERED ORGANIZATIONS The Education Foundation of Palm Beach County 630 hours
GIVING TUESDAY – A GLOBAL GENEROSITY MOVEMENT
Feeding South Florida 485 hours
Celebrated on the Tuesday following Thanksgiving, this annual affair kicks off the holiday season with a generous spirit. Fueled by the power of collaboration, this event provides team members with the opportunity to bring change to our local community through shared service projects. In 2020, the Executive and Senior Management Groups donated care packages to the nurses at St. Mary’s Hospital.
Quantum House 420 hours
HABITAT FOR HUMANITY Since 2007, The Breakers has been proud to support Habitat for Humanity’s mission to provide families with safe, comfortable and affordable housing. The resort donates furniture and partners with City Mattress to deliver bedding for each sponsored home. This year’s home was constructed for a deserving family in Belle Glade, Florida, who are now proud homeowners.
PAUL LEONE SERVANT LEADERSHIP DAY This annual event honors the Servant Leadership Award bestowed to our CEO, Paul Leone, at the 2014 World Leaders Conference, emphasizing the importance of giving back as a core component of company culture. This year, The Breakers' team honored the nurses at Good Samaritan Medical Center by donating gift cards to various retailers.
ROUND IT UP AMERICA Round It Up America provides guests the opportunity to make a charitable donation by ‘rounding up’ their check when using a credit card. A total of $84,932 has been collected throughout the campaign, which benefits a variety of local hunger relief organizations: Palm Beach County Food Bank, Share Our Strength’s No Kid Hungry, various national restaurant education agencies and the American Red Cross.
Loggerhead Marinelife Center 360 hours Town of Palm Beach United Way 330 hours Palm Beach County Food Bank 290 hours Big Dog Ranch Rescue 170 hours Liberty Movement Ministry 140 hours Support Our Troops USA 120 hours St. Ann Place 120 hours 27
MAKING AN IMPACT
FUNDRAISING CAMPAIGNS
Each year, The Breakers supports a number of charitable giving campaigns, both team and corporate driven, to assist with spreading the mission of each partner agency. A snapshot of these efforts is shown below.
$3,000 Gift cards donated to the nursing staff at Good Samaritan Medical Center
COMMUNITY WALKS
2,120 2
Walks Supported
$8,240
Pieces of Furniture Donated to Local Charities
Total Raised
500 Toys donated to the Boys & Girls Club of Belle Glade and the Center for Child Counseling
Best Buddies Walk
$6,900 Raised & 12 Participants 2,635 American Heart Association Walk
$1,340 Raised & 17 Participants
Linens donated to Homeless Coalition, Peggy Adams Animal Rescue League, Drug Abuse Foundation, St. Ann Place & Big Dog Ranch Rescue
SIMPLE VODKA Since 2018, The Breakers has partnered with Simple Vodka – an organization determined to fight hunger in America, one drink at a time. Their mission is simple: develop a superior quality product, produce it sustainably, price it sensibly and deliver a positive social impact. Through their partnership with Feeding America, Simple Vodka’s donations support the logistics of storing and delivering healthy food to local food banks. One bottle equals 20 donated meals. To date, The Breakers has purchased 11,868 bottles, totaling 237,360 meals.
VOLUNTEER TIME OFF (VTO) Our team members want to make a difference in the world. Through VTO, they are empowered to use work time to volunteer, further inspiring them to inject their energy and enthusiasm into the local community, while serving agencies they support.
“I volunteered at the Education Foundation's Red Apple Supplies and was able to involve my family in the experience, while sharing The Breakers’ culture of caring. I enjoyed this moment a lot and can’t wait to do it again!”
Karina Martinez Support Specialist – Technology Services The Breakers Palm Beach
During orientation, our new employees engage in a community service project with members of our Executive Group and Community Relations team; this emphasizes the spirit of service at the heart of The Breakers and the importance of the VTO program. This fiscal year, team members volunteered 4,010 hours using Volunteer Time Off. Full-time team members receive 16 hours annually and part-time team members receive 8 hours.
VIRTUAL VTO Due to health and safety restrictions surrounding COVID-19, our team members were able to serve the community virtually this past year. Our Volunteer Time Off program was able to quickly pivot and extend volunteer opportunities that could be done from home. Team members made greeting cards for patients at Quantum House, sorted school supplies for Red Apple and participated in virtual charity walks with the American Heart Association and Best Buddies. Even a global pandemic could not keep our team from giving back.
CORPORATE CONTRIBUTIONS Financial and in-kind charitable contributions have been a mainstay of The Breakers and they are only exceeded by the number of philanthropic organizations that seek our support. The company continues to contribute cash donations and a variety of leisure experiences to a wide range of nonprofit groups.
$1.3 Million Cash and In-Kind Contributions
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“Climate change is no longer an issue for future generations - we are already seeing (and feeling) the effects. The good news is that we can fix it together. Large or small, everyone has a chance to make an impact on our future.” Michele Boyet
Senior Digital Manager – Marketing Co Chair – Environmental Impact Team The Breakers Palm Beach
30
ENVIRONMENT 31
THE EVOLUTION OF OUR ENVIRONMENTAL IMPACT
2009 • Water filtration systems replaced bottled water for meetings • Styrofoam use discontinued and replaced with recyclable containers
2010
2011
• Guest room towel and linen reuse program implemented • Clean The World partnership introduced – The Breakers donates 30+ pounds of soap and bottled amenities annually • Began annual purchase of renewable energy credits
• Established The Breakers Environmental Policy for team members
2012
1996
• Introduced new software and digital technology to decrease paper use • Provided reusable shopping bags in all 538 guest rooms • Organic herb garden is planted
• Incorporated native landscaping throughout resort’s 140 acres
2001
1999 • Energy management system installed to control temperature and lighting
• Added energy-efficient lighting to public spaces, outdoor areas and guest rooms
2008 • Newspapers delivered upon request
2000 • Reverse osmosis irrigation introduced, conserving 80 million+ gallons of water annually • Updated faucets and toilets with low-flow systems • Automatic doors installed to improve air quality and reduce humidity
2007 • Recycling practices implemented throughout the resort for paper, aluminum, glass, plastic and cardboard • Installed smart thermostats in guest rooms to control temperature
2018
2014 • Laundry renovation completed, reducing annual water use by 12 million gallons • Hope Water partnership introduced – supports clean drinking water projects in 11+ countries • Ice delivered to guest rooms upon request – self-service stations available on all floors
2015
• Hope Water replaced other bottled waters in guest room mini-bars and News & Gourmet • Eliminated 1.6+ million plastic straws annually – biodegradable paper straws offered • Eco-friendly notepads provided for meeting attendees upon request • Plastic bags, bottles and takeout containers eliminated from all restaurants and meeting rooms
2020
• Provided team members with reusable coffee mug, tumbler and water bottle • 3M window film applied on all windows • Chauffeured Tesla house car service offered • Added electric car charging stations for guests and team members • Recycling practices implemented in guest rooms (paper, aluminum, glass, plastic and cardboard) • Dual-flush toilets installed at Breakers West Country Club
• Hidden Water partnership began; aluminum cans replace plastic water bottles, reducing plastic bottle use by 300,000
2021
• All 10 restaurants – including Henry’s Palm Beach, the newest addition to the resort’s dining collection – awarded platinum certification from the Surfrider Foundation • Implemented QR menu codes to reduce the need for single-use menu printing
2019 • All nine restaurants awarded platinum certification from the Surfrider Foundation • Green Team rebranded to Environmental Impact Team • Climate education training program introduced for team members
2017 • Replaced gas tools with battery-operated • Reusable cups and bottles offered for purchase in the Breakaway Café • A culture of recycling and new bins introduced at Kravis Center • Dyson Airblade dryers installed in the Breakaway Café restrooms • Filtered water faucets added to guest rooms • Provided biodegradable plastic bags for retail and housekeeping teams • Meeting rooms equipped with glass, plastic and paper recycling containers
2013 • Joined voluntary EPA Green Power Partner Program • Initiative to eliminate paper towels in public restrooms started
2016 • Updated The Breakers Environmental Policy for team members • 100+ motion activated lights installed throughout property • Earned TripAdvisor’s Green Leader Silver Award • The Breakaway Café converted to plant-based containers • “Caught Green Handed” program introduced to recognize team members and their green practices • HealthyMe program established with Localecopia – educating PBC students about fresh food and sustainable living
BEACH CLEAN UP
ENVIRONMENTAL IMPACT TEAM (EIT) This passionate group identifies opportunities and develops methods for improving eco-friendly operations around the resort. The team enacts greater change and elevates environmental sustainability and awareness company-wide. With the support of leadership, the EIT continues to establish new partnerships and implement education and training sessions, members include: Julia Cusumano*
Manager – Social Impact
Michele Boyet**
Senior Digital Manager – Marketing
Parisa Leve**
Manager – Staff Relations & Social Impact
Jennifer Reichert**
Manager – Recreation Administration
Rob Robbins**
Director – Rooms Division
Megan Body
Manager – Social Media
Laureta Cromer
Administrative Assistant – Legal & Risk Management
Robert Higley
Director – Member Services
Samantha Miles
Manager – Facilities Administrative Services
Tyrene Morgans
Assistant Director – Sourcing & Procurement – Supply Chain Management
Kristy Pressly
Vice President – General Counsel & Risk Management
Mark Reid
Director – Golf & Grounds Maintenance
Stewart Shapiro
Manager – Food Safety
“I decided to join The Breakers because of the company’s active environmental stewardship and commitment to sustainability. I am thankful for the opportunity to serve on the resort’s EIT and feel fortunate to be part of an organization that stands for what we stand on.”
Jennifer Reichert Manager – Recreation Administration The Breakers Palm Beach
*Committee Chairperson **Committee Co-chairperson 35
CLEAN THE WORLD
23,387 lbs.
124,732
Soap & Bottle Amenities Collected
QR CODES – IN RESPONSE TO COVID-19
© LILA PHOTO
New Bars of Soap for Those in Need
17,592 lbs. Recycled Plastic
“I love reading posts from the Environmental Impact Team. Making personal changes to help the environment is something that I really want to do, but sometimes it’s hard to know where to start. They always share such wonderful ideas and information. If even a small number of people make small changes, we can make a BIG difference – I really believe that!”
Kristin Neumann, Server – Flagler Steakhouse The Breakers Palm Beach EDUCATION & TRAINING
B SAFE - HEALTH & SAFETY INITIATIVE
PARTNERSHIPS
QR CODES – IN RESPONSE TO COVID-19
CLEAN THE WORLD
Offering guests an easy, touch-free way to view menus, QR codes were implemented throughout the resort’s 10 restaurants. Diners use their personal mobile devices instead of a printed, single-use menu, which decreases paper consumption. QR codes proved so successful, they were extended into in-room dining and team member areas.
Now more than ever, simple hand washing is vital to reduce the spread of infection and disease, which claim the lives of more than five million people each year – the majority being children less than five years old.
ENVIRONMENTAL EDUCATION & TRAINING
Clean the World recycles The Breakers’ partially used soaps and bottled amenities that would otherwise be discarded, and distributes them to domestic homeless shelters and impoverished countries experiencing health and hygiene disparities. This effort not only helps the global community, it protects the environment, reduces waste and preserves natural resources. A Clean the World partner since 2011, The Breakers has helped to divert over 17,592 pounds of discarded hotel soaps and amenities from landfills.
EDUCATION & TRAINING
HIDDEN WATER
Due to COVID-19, team member Climate Change Education and Environmental Training was conducted virtually this past year. A sub-committee of reporters within the EIT, dubbed the Environmental News Network, curated content for weekly posts on the company’s employee app/internal communications platform. Educational information and “green” news were shared to encourage engagement and conversations on better ways to make a more substantial impact.
Since 2020, The Breakers has partnered with Hidden Water – locally sourced, natural spring water packaged in 12-ounce aluminum cans. These cans have replaced complimentary plastic water bottles available throughout the resort, reducing annual bottle use by 300,000. Infinitely recyclable, aluminum can be remade after every use, making it the most environmentally friendly option for single-use beverage products. In addition, Hidden Water also promises to remove one piece of plastic from local waterways for every can they sell.
In honor of Earth Day, the EIT created a nine-day digital campaign that featured the seven R’s – Rethink, Refuse, Reduce, Recycle, Reuse, Repurpose and Reflect – and included resources and tips for living more sustainably. The celebration culminated on Earth Day with a team member pledge.
SUSTAINABILITY FILTER When considering new renovations, purchases and discards, our team is encouraged to pass all initiatives through a “Sustainability Filter” to ensure decisions meet the standards we strive to uphold. The team explores all donation and responsible reuse opportunities. For example, The Breakers has collaborated with Habitat for Humanity on several recent renovation projects. They assist our construction crew with disassembling items that can be reused in Habitat Homes or sold in Habitat Restore locations.
SURFRIDER FOUNDATION The Surfrider Foundation is a grassroots, non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches. It provides restaurants with the tools and resources needed to make sustainable choices, which aids in the conservation of coastlines and marine ecosystems. All 10 restaurants within The Breakers’ dining collection are certified as Ocean Friendly. This coveted accreditation indicates that each establishment follows proper recycling and water conservation practices, features reusable tableware and has discontinued the use of expanded polystyrene products and single-use plastics such as bags, straws and bottles. This has resulted in a reduction of more than 1.6 million straws and 300,000 plastic bottles annually.
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HIDDEN WATER
ORGANIC HERB GARDEN
“We cannot underplay the seriousness of environmental sustainability or expect future generations to solve the climate crisis that we face right now. We must implement solutions, spread knowledge and be scrupulous about our purchases (the power of the pocketbook). We have the opportunity to inspire positive change throughout our employee population, families, friends and community.”
Laureta Cromer Administrative Assistant – Legal & Risk Management The Breakers Palm Beach COOLA
COOLA This past year, The Breakers collaborated with COOLA – a company that produces organic, reef-safe suncare and skincare products. To enhance the bungalow amenity experience, they provided special travel kits for cabana guests and supplied reef-safe sunscreen to team members.
LOCAL FOOD SUSTAINABILITY LOCALLY SOURCED FOOD The Breakers proudly sources and serves essential produce from area farms during Florida’s growing season (November through May). The resort also strives to purchase locally caught and responsibly fished or farmed fresh seafood.
ORGANIC HERB GARDEN The Breakers cultivates a variety of herbs (basil, tarragon, rosemary and several variations of mint), as well as other naturally harvested ingredients on a yearround basis for use in the hotel’s 10 restaurants. The 2,000 square foot garden is a collaboration between the chefs, landscaping team and procurement staff, whose horticulture expertise and eco-friendly best practices produce a plethora of edible plants. These aromatic greens are 100 percent organically grown (no synthetic chemicals are used). Natural processes, such as composting, allow the food to flourish in harmony with the surrounding environment.
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“Connection and communication are vital to advance social change - whether it be individuals coming together for a greater cause or using the dynamic power of the media to share our stories.” Sara Flight
Director – Communications The Breakers Palm Beach
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MEDIA 41
PRESS
SOCIAL MEDIA
130M+ Impressions
5M+ Engagements
278K
918
Followers
Coverage
1.8B+ Audience Reached
SOCIAL MEDIA HIGHLIGHTS September 2020
December 2020
April 2021
June 2021
© LILA PHOTO
The Breakers Lights Up Red in Support of the Performing Arts & Live Events Industry
The Breakers Earns Gold Recognition for Workplace Health from The American Heart Association
Each of our Restaurants Feature Locally-Sourced, Sustainable Ingredients, Including Fresh Herbs from our Organic Garden
Via Flagler Hosts an All-Day "Shop & Dine" Event to Benefit Vita Nova – New Life for Homeless Youth
Environment
COVID-19
Community
Team Well-Being
PRESS HIGHLIGHTS
January/February 2021
March 18, 2021
SKIFT
Global Wellness Summit Podcast
PCMA Convene
Travel + Leisure
The New Normal – Embracing Technology in Hospitality Post COVID-19
It's Not Just About Making a Profit, It's About Making a Difference
Modeling Healthy Behavior
Global Vision Awards 2021: How We Chose the Panel and Honorees
COVID-19
COVID-19
Community
November 9, 2020
Team Well-Being
October 21, 2020
March 24, 2021
April 1, 2021
August 12, 2021
August 23, 2021
Palm Beach Daily News
National Culinary Review
Wall Street Select
Successful Meetings
Small (but growing) group of female chefs are in charge at Palm Beach restaurants
HOTELS & RESORTS – How Lodging Chefs are Navigating COVID-19's Effects and their Operations in 2021
Feeding South Florida Prepares for Hunger Action Month by Ensuring Food Isn't an Impossible Choice
How to Keep Wellness Top of Mind at Meetings
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THE BREAKERS SOCIAL IMPACT REPORT � FISCAL YEAR 2021
One South County Road | Palm Beach, Florida 33480 (561) 655-6611 | thebreakers.com