USA It’s time to tell consumers the good news about prunes
Las buenas noticias sobre las ciruelas secas
In the age of the superfoods and turbocharged communication about healthy food and ingredients prunes have had a tough time getting their share of attention. California prune producers feel that it is time to communicate more - and better.
En la era de los superalimentos y la sobre-información cargada de propuestas saludables, las ciruelas pasas han perdido relevancia a la hora de llamar nuestra atención. Los productores de Ciruelas Pasas de California creen que es buen momento para comunicar más y mejor
I talked to Joe Turkovich, a prune grower based in the southern Sacramento Valley and currently the Chairman of the California Prune Board (CPB) and Donn Zea, Executive Director of the CPB and Prune Marketing Committee. Turkovich’s family has been producing prunes since 1957. The family-owned farm located in Winters, California, consist of prunes, walnuts, and wheat. Mr. Turkovich has a Bachelor of Science in Ag Business Management from Cal Poly, San Luis Obispo. He currently serves on the Board of Directors of Sunsweet Growers, Inc. and in addition, last year was elected Chairman of the CPB. Prior to that, he served as Chair of the CPB’s Crop Management and Sustainability Subcommittee which oversees applied research projects designed to provide growers with better ways to produce high quality prunes, enhance profitability and conserve resources.
Axel Breuer entrevistó a Joe Turkovich de Granjas Joe Turkovich en Winters, California, una granja de cultivo situada en el norte del valle de Sacramento, productora de Ciruelas y Nueces. También a Donn Zea, Director Ejecutivo de La Junta de Ciruela Seca de California y Comité de Comercialización de La Ciruela. La familia Turkovich ha estado produciendo ciruelas pasas desde el 1957. Son dueños de las granjas situadas en WInters, California y producen pasas, nueces y trigo. Joe Turkovich tiene una Licenciatura en Administración de Empresas Agrícolas de la universidad Cal Poly, San Luis Obispo. Es
What is your current budget at the California Prune Board? Donn Zea: The assessment is currently at 60 US$ per ton, shared between growers and handlers. In recent years the average budget has been between
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THE CLIPPER 1-2018
Joe Turkovich
