February issue 2017

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Fitness & lifestyle Magazine

GROOMING GOSSIP!

Black Attire Luxury Watches Pampering Masks EXCLUSIVE INTERVIEW INSIDE

Sherif Barakat

Live in Harmony with

Ahmed Hawas

It’s Time

to Drone

Up!



LOV E I S ON THE M ENU... FRO M THE HE A RT

S AY I T W I T H R O S E S . . . A N D A R EG A L F E A ST AT T H E C A I R O M A R R I OT T F O R V A L E N T I N E ’ S M E M O R I E S TO C H E R I S H . Gaze into each other’s eyes across the flickering candle flame and tease the rose between your fingers in the intimate atmosphere of Ristorante Tuscany and Saraya Gallery, where our chefs tempt you with lovingly created menus. Yes, love is in the air along with gentle melodies from guitar and piano. At Torii flirt with the mysteries of the east for a Valentine’s teppanyaki ... dine and dance with your date at Harry’s Pub.

You’ll adore Valentine’s at the Palace. 16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM


Editor’s Note

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In pursuit of success, one should undergo a journey of deep self-discovery and experience its manifestation in his life. Some theories profess that the meaning of life is found in whatever you ascribe it to be. Truth is, until you make the unconscious conscious, your trials to fill in the void of your inner self will radically fail. Knowing yourself is the beginning of all wisdom and exploring your own individuality is the beginning of your triumph, because excellence is not a product of mere education but a course in self-discovery. You are created as an entity with unique characteristics that are not only potent symbols of success, but also keys to originality. For this specific reason, not all singers sing alike, yet each one strongly resembles his own individuality and that what stands out. Your personality is the essence of who you are and how you appear to people around you. It lends continuity to your identity over time through connecting your early childhood with your ongoing life experiences, your unique attitude towards people and events around you, and your ambitions and apprehensions on what you may become in the future. The more you dig and understand yourself, the more you understand your actions, your feelings, and your self as a whole.

For this reason, The Fitness and Lifestyle magazine embarks on a journey towards self-discovery through exploring different aspects of your life. From fitness, nutrition, and health topics to self-development, adventure, and technology reports, the magazine caters exceptional content to enrich the quality of your life and help you find your purpose on earth.

In this issue, F&L Magazine rounds up the best men’s innovative timepieces, latest trends, and grooming tips to welcome the winter season in style. We venture out into an adventurous tropical wildlife to explore unique, endangered species, in quest of self-discovery and transformation. In addition to an in-depth journey into the world of telecommunications and entrepreneurship with Samsung’s V.P., we’ve selected the latest innovations and technologies that are shaping the future and changing the world.

Christine Kassasseya 2 | February 2017


February 2017 | 3


The Fitness and lifestyle Magazine Team Owner/Founder Zeyad Sorour

Editor-in-Chief

Ahmed El khodary

Managing Editor Christine Kassasseya

Business Development Director Mohamed Ibrahim

Marketing & Project Director Samar Zaki

Art Director Eman Salama

Graphic Designer

Nada Al Azzeh , Ingy Salah Eldin

Financial Director Haitham Hamouda

Distribution

Ahmed Mohamed Youssef, Ahmed Fawzy, Mohamed Abd El Nasser & Alaa hussein

PHOTO CREDITS

PHOTOGRAPHER: Daniel Salib Photography Outfit: Concrete 28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 24156580 Mobile: 01115683666

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F&L Magazine flmagzine_ www.fitnessandlifestylemagazine.com



CONTENT FEBRUARY 2017 GROOMING

Black in The City 5 Reasons You Need to Apply Face Masks Valentine’s Day Gift Guide Rejuvenate and Refresh on Valentine’s Day at Devarana Spa by Dusit Thani LakeView Cairo

WATCHES

5 Men’s Celebrity Wrist Watches and Favorite Brands Top Luxury Watch Brands You Should Know 8 Fitness Trackers and Watches of 2017

SMART

Meet The Genius Mind Behind The Success of Samsung, Sherif Barakat It’s Time to Create Yourself A Journey Towards the Divine Higher Self Live in Harmony with Ahmed Hawas

ADVENTURE

London Calling Wildlife Tourism: 6 Getaways to New Horizons Wine and Dine on Valentine’s Day

GEARS

Wheels Latest Gossip 2017 Harley-Davidson Motorcycle Models for Every Fervent Biker

TECHNOLOGY

What’s Up Tech? It’s Time to Drone Up Orange Group Signs New Eight-Year Partnership with Confederation of African Football

FITNESS

Bulletins: Get Killer Body with MMA Explosive Back: 5 Moves to Build Those Sexy Dimples 8 Running Workouts to Boost Strength and Endurance Meet The Experts

BODY & HEALTH

Beyond Gluten Free How to Select The Right Diet for You? Ways to Naturally Increase Your Testosterone Level Ask Men: Are You Suffering from Sleep Disorders

entertainment Culture & Arts News Upcoming Events Zoom In

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Contributors Yasmine Shahine Life Coach

An Associate Certified Life Coach (ACC) by the International Coach Federation (ICF). At the begining of her coaching career, she engaged herself in ONE on ONE coaching and through the years she developed her own tailor-made coaching programs for people and companies to develop their potentials and awareness. Email: yshahine@whycoachegypt.com Facebook:YasmineShahineLifeCoaching YouTube:YasmineSLifeCoaching

Dr. Ahmed Mostafa

Healthcare and Nutrition Manager at Gold’s Gym Heliopolis He holds a BA in Physiotherapy from Cairo University. Upon graduation, he specialized in Spinal Injuries in McKenzie Institute UK and Sports Injuries Managements in Cairo University. He earned Specialist in Performance Nutrition from International Sports Science Association (ISSA). He holds certificate in Fitness and Obesity Nutrition from National Institute of Nutrition and Nutrition Certificate from National Research Center. He also has Advanced Life Support Certificate from Nasser Institute Hospital and CPR from American Red Cross. Email: drahmedmostafapt@yahoo.com Tel: (+2) 0111 2286 473

Sandra Shama Kaur

Founder of YallaYoga Center

She is the founder of YallaYoga Center in Heliopolis and a pioneer in repackaging Yogic based solutions for Mind & Health Management. In 2012, she completed Yoga Teacher Training at the Kundalini Research Institute, New Mexico, USA. Upon her return, she founded YallaYoga, the center that seeks to create a community of people who are keen to live life with more awareness, better health, and in service to assist one another. She is a Yoga educator, offering group classes, one-on-one sessions and public talks across Egypt.

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Zeina Kassas

Certified Sports Nutrition Specialist from the International Sports Sciences Association U.S. (ISSA), Coach, and Sports Nutritionist at Athletics for Life Egypt Sports nutrition is not only about losing weight, it helps you attain the better version of you! Whether you’re aiming to get stronger, fitter, or more muscular, a healthy lifestyle all starts with your dinner plate! Email: Zeina.kassas@gmail.com Instagram: bigzeeez

Ahella El Naggar

Psychologist, Fitness Trainer, and Air Yoga Teacher

Ahella received a Bachelor of Arts in Psychology from the American University in Cairo, and has since worked with children with a wide range of learning disabilities and special needs. She is also certified by the International Sports Sciences Association as a Fitness Trainer, and by the Air Yoga International School, as well as Air Yoga Egypt, as an Air Yoga Teacher. Passionate about bridging the gap between mental health and physical fitness, she is interested in the link between the mind and body and on how they depend on and affect each other.


Citystars, Nasr City, Omar Ibn El-Khattab St., Phase 2, Level 1, unit 1105 Tel: +2 02 24802672 - Mobile: +2 010 20 950 953 Mall of Arabia, 6th of October City, Juhaina Sq., Gate 4, Unit 337. Tel: +2 02 38260013 - Mobile: +2 010 20 950 954

Mohandeseen, 11 Lebanon St. Tel: +2 02 33489474 - Mobile: +2 010 20 9 50 950 Cairo Festival City Mall, New Cairo, 5th settlement, 2nd floor, Unit 2-005. Tel: +2 02 26168086 - Mobile: +2 010 20 950 952 Alexandria City Centre, Unit LP05 Tel: +2 03 3680005 - Mobile: +2 010 20 950 951


Grooming - Style

Black In The City Timeless, stylish, and always the most polished and charming choice, never underestimate the power of black attire. Not only does black matches with pretty much anything, it is also the ideal color to turn to in any occasion. Today, we’re ready to explore the outmost black hues of this winter, whether you are looking for sexy casual clothes or lavish accessories.

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February 2017 | 11


The Fancy

Oxfords Exude luxury with oxfords, a fashion magic cluster that combines charm with masculine appearance. Whether you like them plain, cap toe, brogue, or saddle, their smooth and sleek appearance will complement your suit in all formal occasions.

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1. CHURCH'S TORONTO CAP-TOE LEATHER BROGUES AVAILABLE AT MR.PORTER.COM EGP 11,591

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2. VALENTINO PATENT-LEATHER SHOES AVAILABLE AT LYST.COM EGP 11,142 3. CHRISTIAN LOUBOUTIN GREGGO ORLATO BALMORALS AVAILABLE AT LYST.COM EGP 17,177 4. CHRISTIAN LOUBOUTIN GREGOSSIC LEATHER SHOES AVAILABLE AT LYST.COM EGP 15,960

6. GIUSEPPE ZANOTTI BECK VELVER AND PATENT-LEATHER BROGUES AVAILABLE AT LYST.COM EGP 14,015

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5. MORESCHI DIGIONE PECCARY AND CALF LEATHER SHOES AVAILABLE AT LYST.COM EGP 11,052

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Pay in

Style Who said men’s wallet should be plain and dull? Revel in our wide range of stylish leather billfolds selected to reflect your individuality and creativity.

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1. BOTTEGA VENETA INTRECCIATO LEATHER BILLFOLD AVAILABLE AT MR.PORTER.COM EGP 7,632 2. ALEXANDER MCQUEEN EMBOSSED TEXTURED-LEATHER BILLFORD AVAILABLE AT MR.PORTER.COM EGP 4,695 3. PAUL SMITH PRINTED GRAINED-LEATHER BILLFOLD AVAILABLE AT MR.PORTER.COM EGP 4,406 4. SMYTHSON PANAMA CROSS-GRAIN LEATHER CASE AVAILABLE AT MR.PORTER.COM EGP 5,430 5. DUNHILL EMBOSSED CHASSIS LEATHER CARDHOLDER AVAILABLE AT MR.PORTER.COM EGP 3,516

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6. DOLCE & GABBANA DESIGNERS SAXOPHONE WALLET AVAILABLE AT FARFETCH.COM EGP 6,847 7. GIVENCHY LOGO-EMBOSSED WALLET AVAILABLE AT LYST.COM EGP 7,120 8. FENDI BLACK PYTHON FACE WALLET AVAILABLE AT LYST.COM EGP 5,863 9. SAINT LAURENT MEN'S BLACK CROC-EMBOSSED MONOGRAM EAST/WEST CARDHOLDER AVAILABLE AT LYST.COM EGP 3,670

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Back to

Black

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Trends come and go, but there’s something endlessly attractive and timeless about the color BLACK! We’ve gathered a range of almost entirely black palette that have made a prominent advocate on runways…

1. NEIL BARRETT THUNDERBOLT JERSEY HOODIE AVAILABLE AT LYST.COM EGP 12,868

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2. GIVENCHY MONKEY BROTHERS PRINTED SWEATSHIRT AVAILABLE AT MR.PORTER.COM EGP 19,159

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3. PRADA SLIM-FIT SWEATSHIRT AVAILABLE AT MR.PORTER.COM EGP 20,433 4. GUCCI APPLIQUÉD WOOL AND MOHAIRBLEND JACKET AVAILABLE AT MR.PORTER.COM EGP 44,143 6

5. PRADA SLIM-FIT DÉGRADÉ WOOL SWEATER AVAILABLE AT MR.PORTER.COM EGP 21,389 6. PRADA SHELL-TRIMMED WOOL SWEATER AVAILABLE AT MR.PORTER.COM EGP 24,497 7. SAINT LAURENT TEDDY AMERICA BOMBER JACKET AVAILABLE AT FARFETCH.COM EGP 31,963 8. DOLCE & GABBANA WESTERN DESIGNER'S PATCH SWEATSHIRT AVAILABLE AT FARFETCH.COM EGP 17,574 9. AZTECH MOUNTAIN INDEPENDENCE PASS SHELL JACKET AVAILABLE AT FARFETCH.COM EGP 11,900 14 | February 2017

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Grooming - Skin

Reasons You Need to Apply Face Masks

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here is a common misconception that skin care regimens are most sought after by merely women. Many men favor a fuss-free approach to skin care that is swift and effective, like using a commercial soap that doesn’t match with the skin type. But did you ever wonder why some men have a more vibrant complexion than others? It is not merely the combined effects of genetic and healthy diet, but also a facial routine that cleanses, tones, and moisturizes your skin. Here are further reasons you need to consider if you want to have a lively, glowy skin.

Residual Buildup:

Even though a face wash is useful for dirt buildup, it is not as effective at removing the germs that are deeper in your skin. Think about what you are exposed to on a daily basis: pollution, car exhaust, smoke, sweat, and even dirty surfaces. Hence, you need a scrub that penetrates through the deeper surfaces to purify your skin against the accumulation of dirt that could impair your otherwise perfect complexion.

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A Better Shave:

Kiss ingrown hairs and razor goodbye! If you really want to witness and feel a real difference in your skin, exfoliation will clean all dirt lodged in your pores, leading to a soft, smooth surface. This routine will help you shave smoothly without facing the annoying side effects that often plague men.

Acne-Fighting Ingredients:

Almost everyone is prone to stubborn acnes and breakout, but you can bug them off with face scrubs that contain anti-acne weapons, like salicylic acid. This ingredient can make acne breakouts disappear quickly, enhancing the texture of your skin.

Exfoliating Beads:

Face scrubs contain something more effectual than any other cleanser – exfoliating beads. These tiny structures provide a deep clean and sensational rejuvenation, offering a stunning experience after a long, tiring day. The feeling you experience when these beads hit your skin is extraordinary – there’s nothing quite like it.

Anti-Aging Properties:

A proper skincare routine can fight off agerelated issues and delay the appearance of fine lines, undereye bags, and neck

wrinkles. However, using face scrubs on daily basis can put you at risk of aggravating your skin. We recommend that you use the face scrub 2-3 times a week.

Do It Yourself Homemade Natural Face Masks Yogurt Face Mask

Rich in vitamins and minerals, both oranges and aloe vera can nourish your skin with essential nutrients that you may not find otherwise. Mix them with yogurt and see those persistent pores tighten apart. How To Use It: Combine yogurt, two tablespoons of orange juice, and one tablespoon of aloe vera. Apply the mixture on your face and leave it for 10 minutes before rinsing it off.

Oatmeal Face Pack

If you often get acne, cereals will do wonders on your face! The pasta can be so sticky but it will absorb a lot of excess oil from the skin pores. How To Use It: In a mixer, blend the oatmeal with hot water until forms a paste. Set the paste aside for several minutes. Add one tablespoon of honey, yogurt, and one egg white to the paste and mix it well. Apply a thin layer of this mixture and leave it for 10-15 minutes before rinsing it off with warm water.

Strawberry Face Mask

Rich in salicylic, strawberries can remove dead cells from the skin and reduce puffiness and dark circles beneath the eyes. How To Use It: In a bowl, mash raw strawberries until they form a smooth cream. Add one tablespoon of olive oil and two teaspoons of honey to reduce puffiness and inflammation. Apply this paste to your face and rinse well after it gets dry.

Sea Salt Face Scrub

Winter shows no mercy when it comes to our skin. Yet, there are many ingredients that can slough away dry skin and provide a smooth appearance. How To Use It: In a bowl, combine 2 tablespoons ground oatmeal, 1 teaspoon water, ½ teaspoon olive oil, ½ teaspoon honey, and ¼ teaspoon sea salt. Slather it on your face and use your fingertips to rub it around gently in circular motions. Rinse with warm water and pat dry.

TIP

When it comes to choosing essential oil scents, some oils are more masculine, such as oakmoss, cypress, lavender, bergamot, vetiver, cedar, lime, neroli, sandalwood, orange, thyme, and lemon balm.

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Grooming - Valentine

Valentine’s Day Gift Guide

CHLOÉ

3X1 I.D. SARRIERI CHRISTIAN LOUBOUTIN

IPPOLITA

CHLOÉ

CHARLOTTE TILBURY

MIU MIU

CUSHNIE ET OCHS

AURÉLIE BIDERMANN

JIMMY CHOO JIMMY CHOO

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MILLER HARRIS

For Her


TATEOSSIAN

MAISON FRANCIS KURKDJIAN

BRUNELLO CUCINELLI

GUCCI CARAN D’ACHE

CEDES MILANO

LORO PIANA

J.CREW

TOM FORD

WHERE ARE YOU/ Book BERLUTI IWC SCHAFFHAUSEN

For Him

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Grooming - Editorial

Rejuvenate and Refresh On Valentine’s Day at Devarana Spa by Dusit Thani LakeView Cairo

Devarana Spa, the luxurious Thai-inspired spa chain and part of the internationally reputed Dusit International Group, was established to delivering outstanding spa services at selected five- star hotels. “Devarana” (pronounced te-wa-run) comes from Thai-Sanskrit, meaning “garden in heaven.” Inspired by this concept, Devarana Spa excites the senses and makes guests feel truly special. Luxurious pampering and healing treatments are offered in a soothing and stress-relieving environment.

Valentine’s Day “Pink Passion Spa Retreat” Treat your sweetheart to Valentine’s Day to remember with a thorough pampering at Devarana Spa where, in celebration of the month of love, we are offering a Pink Passion body scrub and a blissful massage inspired the vibrant colors of romance. Featuring strawberries and pink rose as the main ingredients, the lukewarm Pink Passion body scrub is high in AHA acid, which helps to rejuvenate skin cells. Fresh rose petals and rice granules meanwhile further nourish the skin. After the body scrub, the relaxing journey is made complete with a relaxing massage of your choice followed by a dip in our hydrothermal pool and a luxurious stay at the exquisite Dusit suite.

To provide guests with the ultimate in relaxation and pampering, Devarana Spa’s well-trained and skilled therapists expertly deliver a superb variety of treatments including massages, facial and body treatments, water treatments, beauty treatments and spa exclusive programs. Devarana Spa at Dusit Thani LakeView Cairo is truly palatial. Built over two floors the Spa comprises 13 treatment rooms including six singles, three doubles (for women), and two for specific Thai massage and rooms for manicure, pedicure, and facials, all of which benefit from natural daylight. *For reservations, please call us at (02)26140020, or EXT: 7020. Email: cairo@devaranaspa.com *Devarana spa is located adjacent to Dusit Thani LakeView Cairo Hotel on road 90, New Cairo 20 | February 2017


Now Open

@ Tivoli Dome Heliopolis Zamalek: 0101 222 8818 or 02 2737 2551 Tivoli Dome Heliopolis : 0120 083 3499 February 2017 | 21


Watches - celebs

Top 5 Men’s Celebrity Wrist Watches and Favorite Brands Tom Cruise – Bremont

It doesn’t come as a surprise that the iconic drama and actionmovie star‘s watch choice mimics his style. The British luxury brand is renowned for its passion for aviation, engineering, and adventure, which pretty much reflects Cruise’s style. It is worth mentioning that Bremont was founded by two former aircraft designers and many timepieces feature pieces that reflect their previous career.

Leonardo DiCaprio – Tag Heuer

Known for his lead role in the hugely successful Titanic, DiCaprio has won countless accolades in the film industry over the decades. It is on this occasion that one of the top-notch watch manufactures in the world tempt DiCaprio to become the face of its brand with Carrera Chronograph being his best model.

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John Travolta – Breitling

Known for his legendary role in Grease and Face Off, Travolta boasts a career spanning decades and this is the reason why there is a specific relevance and interest placed in his watch. Breitling’s leading model, the Chronomat 44 features water resistance to a depth of 500 m (1,650 ft) and an authentic, exceptional style for aviators that comes in four versions.

Jason Statham – Panerai

Someone with deadliest skills, bold stares, and craziest driving style should certainly opt for Panerai’s Royal Navy distinctive style. The British actor has made some outrageous titles including The Italian Job and the Expendables; nonetheless his choice of watch notably mirrored his bold character and movie choice. It is worth mentioning that Panerai entered into several collaborations with well-known companies like Ferrari to produce stunning collections.

Robert Downey, Jr. – Jaeger LeCoultre

Hailed by many people as one of the most brilliant and versatile actors of his generation, Downey chalked up a series of impressive promotional appearances with Jaeger LeCoultre Amvox 3 wristwatch. The new model combines an exceptional engine packed with technological inventions and meticulously crafted body, making it on top of the must-have watch list for anyone looking for an exclusive, thrilling timepiece. February 2017 | 23


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Watches - Elite

Top Luxury Watch Brands You Should Know Watches are a reflection of character, taste, and individual branding. They exude elegance and magnificence with their polished suave designs and renovative complication. Whilst some great timepieces can be found at reasonable price, an understanding of the top-notch brands will inspire your own taste in watches and direct you to worthwhile timeless styles. Here we recap the top 5 elite watch brands that manifest elegance and urbanity.

AUDEMARS PIGUET ROYAL OAK AUDEMARS PIGUET MILLENARY

AUDEMARS PIGUET ROYAL OAK CONCEPT WATCH

1. Audemars Piguet

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erging innovative technology with over 140 years of suavity, the Audemars Piguet Manufacture combines exceptional engineering and craft with daring rare art further than any other watchmaker before. Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, the ultra-luxury Swiss company launches around 36,000 of their prestigious timepieces a year. Throughout the years, Audemars Piguet watchmakers have surpassed technical and theoretical boundaries to craft ever more demanding mechanisms, launching the first steel luxury sports watch known as the Royal Oak in 1972 and developing a daring oversized version of the iconic luxury sports watch decades later. It is the desire to break the rules that characterizes Audemars Piguet signature.

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VACHERON CONSTANTIN OVERSEAS CHRONOGRAPH AUTOMATIC

VACHERON CONSTANTIN PATRIMONY MANUAL PLATINUM

VACHERON CONSTANTIN PATRIMONY TRADITIONNELLE WORLD TIME

2. Vacheron Constantin

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ne of the oldest manufacturers of luxury watches, Vacheron Constantin’s artistic crafts and exceptional creations have been perpetuated for over 265 years. Founded by Jean-Marc Vacheron in 1755 in Geneva Switzerland, the company has been devoted to watchmaking excellence. Vacheron Constantin’s watches truly reflect precise details alongside traditional designs, which impressed a number of prominent historical figures like Napoleon Bonaparte and Harry Truman. Perhaps Overseas collection is the most distinctive model of the paradigmatic brand, inspired by the spirit of travel and world discovery. This model is characterized by sporty designs and unprecedented technical feats.

BLANCPAIN VILLERET 8 DAY HALF-TIMEZONE

3. Blancpain

BLANCPAIN VILLERET TOURBILLON DATE BLANCPAIN VILLERET MANUAL STAINLESS STEEL WHITE DIAL WATCH

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ounded by Jehan-Jacques Blancpain in 1735, Blancpain is a pioneer of numerous watch-making technologies and one of the oldest surviving watch-making establishments. The company underwent big developments with constant pursuit of excellence, creativity, and innovation to engrave authenticity in every timepiece throughout the years. It is this unique heritage that has contributed to reviving the paramount horological complications in the 1980s and which remains the prime source of inspiration for the watchmakers of the market. Blancpain has a broad range of different watches available; each has its own character that blends craftman’s skill with cutting-edge technologies. February 2017 | 25


CHOPARD MEN’S 16/8992 MILLE MIGLIA GMT WATCH

4. Chopard

CHOPARD MILLE MIGLIA AUTOMATIC CHRONOGRAPH CHOPARD L.U.C. CLASSIC WATCH

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uring a time when precision and quality were much sought after, the 24-year-old Louis-Ulysse Chopard took the world by storm with his unique chronometers and pocket watches. With stateof-the-art technological influence and well-established craftsmanship, Chopard is famed for its avant-grade models. The Swiss watch manufacturer has grown into a worldwide luxury brand with its clear design aesthetic and innovative development. From minimalistic classic and sports racing timepieces to sophisticated travel collection, the future of Chopard Haute Horlogerie is almost immortal.

IWC SCHAFFHAUSEN PORTUGIESER AUTOMATIC WATCH

IWC SCHAFFHAUSEN PORTOFINO HAND-WOUND WATCH

IWC SCHAFFHAUSEN PILOT’S MARK XVIII WATCH

5. IWC Schaffhausen

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stablished in 1868, IWC Schaffhausen has been creating masterpieces that combine precision engineering with distinctive design. The Swiss watch manufacturers are specialized in premium Swiss watches that are identifiable by their classic shape and superior material. Interestingly, the brand announced its desire to embrace ecological responsibility and social commitment to create watches with superior standards. From development to testing, assembly and service, IWC watches endure a long, hard road from prototype to international top-quality finished product.

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Experience The Authentic Taste of Italy

5 Abou El Feda St., Zamalek For reservation : 02 273 703 80


Watches - Trackers

Top 8 Fitness Trackers and Watches of 2017

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1. Garmin Forerunner 235 Set yourself up to reach your 2017 goals with Garmin Forerunner 235 GPS running watch and tracker. The new model tracks daily distance, pace, time, and heart rate among other things, as well as customizes your data fields and downloads watch faces, widgets, and applications. Precise, easy-to-understand charts, graphs, and maps combined display your activities, track progress toward goals, and upload and share relevant data wirelessly with the online Garmin Connect network. Available in three colors; black and gray, frost blue, and wine red at buy.garmin.com for EGP 6,200.

2. Polar V800 The Polar V800 is an advanced multisports GPS watch for professional athletes who wish to reach peak performance. The gadget tracks the intensity and duration of your training sessions, delivers motivating feedback immediately after every session, provides running performance and personal program to reach your target, measures aerobic fitness, and calculates the number of calories burned based on weight, height, age, and gender. Interestingly, the watch is designed for 24/7 use, where you can see incoming calls and texts, message notifications, appointments, and even social media updates. Available at amazon.com for EGP 8,250.

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3. TomTom Runner

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Set your own interval training program to enhance your speed and fitness level with TomTom Runner. With QuickGPSFix technology, you can find your location promptly so you can get going faster. You can also see real time running information and navigate easily through menus during your training session. Its ultra-slim design with an extra-large display is different to other models, and the one-button control is convenient for easy use and accessibility. More importantly, TomTom Runner’s better lasts up to 10 hours! Available at tomtom.com for EGP 2,443.

4. Sony SmartWatch 3 Fill your SmartWatch 3 with music, and then head out for a run! The two-day battery life allows you to track your route and distance, find your way back home using a built-in compass, and assess your running performance. Get notifications from your favorite apps, including messaging, social media, news and music. Above all, SmartWatch 3 comes in a variety of impressive designs; classic stainless steal chain-link, sleek leather, or sporty rubber strap. Available in 5 colors at souq.com for EGP 3500.

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5. Fitbit Surge The ultimate fitness super watch is designed to help you “Train Smarter and Go Farther.” The new model boasts GPS tracking that records distance, calories burned, floors climbed, and stationary time; PurePulse heart rate that provides continuous, automatic, wrist-based heart rate, and simplified heart rate zones; Multi-sport and SmartTrack, which allow you to track runs, rides, and other workouts with multi-sport modes or automatically record them. You can also monitor your sleep, receive notifications on display, control songs from your mobile, sync wireless, and enjoy a battery life up to 7 days. Available in three colors – black, blue, and orange – at fitbit.com for EGP 4,697.

6. Suunto Ambit3 Sport Enhance, recreate, and share your progress with Suunto Ambit3 Sport. The multisport watch is designed to make every move count with its smart GPS system that records advanced run, cycle, and swim functions. Use in accordance with the Suunto Movescount App to plan your workouts, examine your sleep, and share your sport adventures with your family. The Suunto Smart Sensor is also the smallest Bluetooth Smart compatible heart rate sensor on the market, allowing you to record heart rate even from swimming sessions, in addition to Suunto Bike Sensor intended to measure cycling cadence, speed, and distance. Available at suunto.com for EGP 8,261.

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7. Polar M400

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Polar M400 is a waterproof GPS running watch and daily fitness tracker that aims to help you plan optimal training regimen, upshift your performance, and even find different routes to reach your destination. At an affordable price point, this model is also handy for its other unexpected features including alerts for incoming calls, messages, push notifications from social media apps, and appointments. With this powerful running companion, you can easily design personalized sessions, examine your development to train systematically, and even surpass yourself with new objectives. Available at polar.com for EGP 3,188.

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8. Moto 360 Sport Take your workout to the limit with the new colorful Motorola 360. Its built-in GPS works seamlessly with the body to measure your performance and track pace, distance, lap times, and more. For running and fitness, Moto 360 Sport uses Moto Body software to document workout data and sync impeccably with Android™ apps. Moreover, cyclists can operate the GPS-supported Strava app right on their Moto 360 Sport. The light sensor automatically adjusts to the surrounding brightness and the Wi-Fi connectivity also makes this model one of the most accessible watches that is easy to operate. Available at motorola.com for a deduced price EGP 3,744 (limited time).

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Smart - Success story

MEET THE GENIUS MIND BEHIND THE SUCCESS OF SAMSUNG

SHERIF BARAKAT

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hen passion intertwines with determination, new possibilities arise. Perhaps this is one of the reasons why every day brings new potentials and innovations. The Fitness and Lifestyle team had an opportunity to speak with Sherif Barakat, the first Egyptian man to hold a Vice President title of Samsung Global, to gain an insight into the elements that leverage telecommunication services and technological innovations in the MENA region. Prior to joining Samsung, Barakat worked for several multinational companies like Nokia, Motorola, and Siemens for more than 18 years in General Management positions, where he built deep roots in technology, Internet, and telecommunication fields. He received a Bachelor degree in Mechanical Engineering from The American University in Cairo with highest honors and completed the Global Talented Leaders Program from IMD School of Business in Helsinki, Finland. Our interview with Samsung’s V.P. is given in full below. Photo Credits Photographer: Daniel Salib Photography OUTFIT: Concrete

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What got you interested in the smartphone and technology industrIES?

I am one of the very early men who got the golden opportunity to probe in the smartphone and technology arenas in the MENA Region… and it’s totally a coincidence. After completing my degree in Mechanical Engineering in 1997, I received a phone call from a French Guy, who asked me to join his team as a Project Manager. This is how both the mobile industry and global system for mobile communications intrigued and enthused me to investigate innovative ideas in the market through working in a number of prominent companies including Alcatel, Samsung, Nokia, Motorola, and Siemens. One of the most alluring aspects of working in the technology field is the ability to witness the constant unrivaled progress, that doesn’t merely impress mankind, but also suggests further impressive innovations. For example, it took an entire century for railways and trains to reach 80% of human beings around the world, 50 years for people to access cars, and 25 years for people to own computers. Similarly, it took 6 years for people to own mobile phones, which means that the speed of penetration of the mobile industry is one of the fastest growing trends worldwide. For this reason, I am pleased to be part of this growing industry that constantly redefines communication.

From your long journey in this field, what are the keys behind SAMSUNG’S rapid growth?

The adoption of technology in the Arab World in general and Egypt in particular is one of the highest in the world. With over 30 million accounts, Egypt is ranked first among the Arab region countries that use Facebook, and one of the top countries worldwide in terms of account per capita. These figures strongly imply the prevalence of technology in Egypt and its influence on all aspects of our lives. What we are truly missing here is the emergence of technology in today’s society, by means of becoming inventors instead of mere users. Unfortunately, the Arab World offers a minimal contribution to the world of technology in comparison to the rest of the world. Hence, we should direct our focus into developing new creative inventions… something like the next Facebook or Uber!

In your opinion, why is Egypt still incapable of launching competitive local smartphones, and how to equip the coming generations to stay ahead of technological changes? To be honest, I believe that telecommunication may become an economic powerhouse if we place a strong emphasis on it. For instance, Vietnam exports about 40-50billion dollars worth of hardware technology every year. Egypt, on the other hand, barely exports 5% of this figure. This opens an opportunity to come up with a new innovative concept that hasn’t

been invented yet. Instead of spending excessive time on aspects that are already well invented – such as hardware – we should focus on other features that are still in the process of development, such as smart solutions and software. Besides, we must ensure that the entire country contributes in this initiative - financially, managerially, and educationally – to produce world-class services. If done now and aggressively right, this step can have a drastic impact on our economy.

Samsung has gained high prevalence in the market during the past five years. What are the main elements behind this success? My five years of experience at Samsung has taught me a lot about the Korean culture, which are summarized as follows: discipline, hierarchy, commitment, and innovation. I remember back when I was in Korea, our meetings used to start at 6 a.m. and end at 11 p.m., and the process went on for days. They put their career before family, which is one of the key elements of excellence and success. Proudly, Samsung follows the same fundamentals.

Samsung Galaxy Note 7 was regarded as a real danger to the safety of buyers.

How did Samsung’s team and management handle this crisis?

We understand that mistakes happen and we understand that big companies face similar situations. However, our reaction to this incident is part of our company’s policy. First, we accepted the fact that there is an issue. Second, we implemented a major replacement program, where we replaced millions of mobile phones around the globe. The decision was costly, yet we believe that customer satisfaction comes first. Even when we had the slightest doubt about the performance of one of our batteries and similar features, we applied new measures to make sure our customers are safe. After thorough investigations, our president announced that the mistake appeared to be part of the third party battery suppliers; however, we executed a strict quality assurance process composed of eight new procedures to ensure that it never happens again.

It seems that Samsung and Qualcomm are investing towards connected cars. to what extent can this initiative influence our lives?

Samsung constantly develops new partnerships with prominent companies to provide top-notch services and improve people’s lives. Regarding connected car February 2017 | 31


technology, we believe that the automobile industry necessitates technological innovations and advancements to facilitate people’s lives. I was astonished to find numerous car manufacturers in a conference that took place in Las Vegas this year. So it looks like the technology of cars, telecommunications, and IT are coming closer together.

It is not only capable of coping, but leading as well. We are small societies, where half of our population is under the age of 30. And despite all negative aspects about the education system in Egypt, we still excel in different realms on local and international level. We can definitely lead if we impose a new plan to become a hub of software improvements and solutions.

How did the current economical turmoil affect consumer behavior and what type of precautions did Samsung take to ensure its effectual presence in the market?

Aside of your impressive experience in the technology field, what is your hobby or interest?

With all the economic uncertainty that took place ever since the 25th of January revolution, Samsung resumed its work and innovations against all odds. In 2013, Samsung opened its first television factory in Egypt. Two years later, we dominated both the television and mobile phone markets. It goes without saying that the devaluation of the Egyptian pound had a negative impact on the market, yet we believe that the normal consumer purchase will go back to its previous rates this year.

Do you think that the region is capable of coping with the rapid global digital development?

32 | February 2017

Sports. I believe that sport resembles my career atmosphere. Both fields require coordination, alignment, understanding, and even some misunderstanding; but all are measured by goals and challenges. It takes many years of dedication and hard work to enjoy a one-minute feeling of victory. Additionally, I enjoy reading books and scientific researches. It is impossible to build a powerful nation without raising generations that are keen to learn about the up-to-date advancements.

What is your source of inspiration?

Honestly speaking, my source of inspiration varies with time. Currently, my main source of inspiration is Renaissance art. I am totally fond of medieval art; it has a huge impact

on my soul and greatly influences my mind. Caravaggio is my all-time favorite painter.

Education vs Skills; which one had a major impact on your career journey?

Both of them are very imperative. Education is an ongoing process, regardless of how well-educated you are. There are always new books to read, new researches to learn about, new technologies that come to light, and new courses to enrich my knowledge. In short, we learn until we die. Skills go hand in hand with education, and they are taught by experience. I personally like to be around intelligent people and learn from their smart attitude.

Being the Founder of Entaleq, what advice would you give someone who wants to start a business?

One of Samsung’s visions is to become the leading providers of technology and leadership in the region. Subsequently, we founded Entaleq for the young avid individuals to teach them how to write an application, a service for mobiles, or even TVs, and then put it in Samsung store to turn it into a business and generate revenue. We are currently running the fourth version of Entaleq as part Samsung’s dedication towards inspiring new generations to turn their creative ideas into real businesses.



Smart - Self-Development

It’s Time To Create Yourself By: Yasmine Shahine

isn’t about finding “ Life yourself, Life is about

creating yourself.

-

George Bernard Shaw

34 | February 2017


I guess many of us have read that famous quote before, but have you really stopped to understand the real meaning of creating ourselves and how to do that, or did you read it somewhere and disregard it? “Life is about creating yourself” is not a principle everyone subscribes to and acts upon. There are many people who believe they have been born with certain personalities that shaped who they are and what they will become. You will find them saying things like “there is nothing I can do about my anger problem. It is genetic… I was born this way.” Some people, on the other hand, allow others to define who they are and what they can and cannot do. They may even give others the power to define their future based on the past’s series of accomplishments and failures. They don’t believe

they have any control over who they become and what happens in their life. In other words, they don’t really believe they have the ability to create themselves or shape their future. Don’t you think that the above limited perceptions can constrain our lives? Think about this way; why would you ever allow someone or a previous tough experience to define who you are and shape your future? After years of coaching people, I can assure one thing; we have more control than we may think and the question we must always ask ourselves is, are we taking advantage of our ability to create ourselves? Let me share with you steps to start your selfcreation journey… 1. Self Discovery When was the last time you asked yourself the following questions; am I really happy with what I am doing? What is my life purpose? What am I supposed to be doing? What am I really interested in? What are my unique skills and what can I contribute to my everyday lifestyle? The second you answer the above questions very honestly with yourself, you will see that side and angle of your life that you may have never seen before.

Identify your end goal and draw a road map; then start working your way there by hitting the key objectives you’ve identified. Stop wasting your energy trying to explain or convince everyone around you of your point. Instead, surround yourself with positive people who can always assure that you deserve to be happy. 3. Watch out for Your Limiting Beliefs Limiting thoughts is a common barrier that holds you back from success. If you plan to create yourself, then there is no reason to decide your future based on traits that you inherited. There is no reason to have any doubts about what you are currently capable of based on what you have accomplished in the past. It’s a new start here, so believe in yourself and believe that you can and will! 4. Move Forward with Confidence Be the person you want to be and be that person with confidence. Others will begin to recognize you for how you want to be seen. Dedicate yourself to your journey and this means taking actions everyday that will move you in the right direction. Move with confidence and focus. Nothing in life can stop you from being the person that you have decided to be!

We have the ability to find out and take control of who we want to become. Believe that you are more than capable of achieving it, and then do everything you know you should to make that vision a reality.

2. Focus Your Energy Once you’ve determined what you want to create for yourself, guide your energies.

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Smart - Office Furniture

How to Furnish Your Office in Style

W

hen you are a start-up with limited budget, it may be enticing to invest your money in advertising your business and withhold the importance of office furniture. How you furnish and decorate your office might not seem to be important, especially if you do not expect client visits. However, a nicely furnished office can attain much more than mere aesthetic appearance. Creating a pleasant and spacious workplace drastically emphasizes employee’s performance and productivity. It is the place where they spend most of their waking hours in, so its design has a great effect on their mental and emotional state. Unlike gloomy offices, a creative workplace can challenge your employee’s imagination and innovation. Thus, your office design should be sought-after properly.

T

o create a high-performance office, you must first address organizational structure. Create organizational chart that represents your business hierarchy in order to distribute the employees among different rooms accurately. If your long-term vision includes expanding your team, you may consider compartmentalized designs. Above all, you should categorize the locations based on whom and which employees share what resources. By grouping workers with mutual work interest, you enhance their productivity and communication.

36 | February 2017


I

n addition to classifying spaces based on hierarchy, your office must operate as marketing tool to impress clients visit. Think about what visitors will see when they visit the office‌ is the entrance fancy or jammed, calm or noisy, pleasant or distractive? First impression is an elementary step towards fruitful collaborations. Customers shouldn’t be overwhelmed by chaos as they wander from one room to the other, hearing conversations and checking out the ongoing activities at the company.

B

efore purchasing your furniture, you should consider the type of workspace that would function best for you and your employees. There are four main categories of workspace; traditional private offices with four walls, cubicles to provide private workplace while offering possibilities for interaction, open offices for teamwork and efficiency in addition to small meeting rooms for private consultation, and finally the mobile office for client meeting purposes only.

A

fter determining the type of office space that suits your corporate needs, you'll need to decide the style of office furniture you want to purchase. There is a broad range of material that fits for your business genre; whether you want a traditional or modern design. If you are seeking a formal look, opt for desks, tables, and cabinets made of dark wood. While if your workplace aims to emphasize creativity, a modern style with bold paintings or details will dare their imagination. The type of services provided, age group, and size of business are imperative keys that will help you identify the best furniture style for your office. February 2017 | 37


Smart - Self-Discovery

A Journey Towards

the Divine Higher Self By: Sandra Shama Kaur

So 2017 is here and like every other year, we feel a propelling energy in the air that asks us to review the past year and collect the lessons and wishes for the year ahead. This year, I went on a Self Exploration Journey at Quinta Do Rajo Residence in Portugal with Shiv Charan Singh and Satya Kaur. The 6 –day week was so transformational that I like to call it the ‘point of no return’ in that I cannot imagine going back to being my Old Self after meeting my Higher Self. So I decided to share some of the teachings here, which may inspire you to create a new set of resolutions to help you honor your Higher Self and carry you forward in 2017.

Whenever we come up with New Year resolutions, we are quick to list the most obvious wishes - a bigger house, a greater car, a better paying job, a fitter body, a healthier diet, and more money to travel, shop, and indulge in other pleasures. Yet, what is easy to miss is the promise that we want to make with our higher self. Since we live in a highly intellectual and scientific society, it is not easy to understand what it really means when we say higher self? We know that our body is made up of the skeleton and muscles and that the heart pumps blood to all the major organs such as the lungs to allow us to breathe and the stomach to allow us to digest food. But the higher self, now that is a topic that science has little say about. So how can we understand it? 38 | February 2017

We know that the self is intangible and it can neither be measured under a microscope nor with a ruler. So how can we feel its existence? And what distracts us from feeling its existence? You might be ready for the answer but the thing is, the answer to this question has to come from your own personal experience. So this year, my invitation to you is to make the Self as your project and begin to get to know who is the Self? What is its purpose? What are its gifts? And what are the factors that stand in the way of your greatness? So great that our Creator himself would be proud to see it in his own image? Imagine that you are standing on an island and can see the next island that you want to be standing on, but there is a gap between both islands. The question is, what kind of excuses are holding you back from moving ahead to the next milestone?

The first step to becoming more aware of

this gap is to recognize the inner dialogue… the inner conversation… the excuses… that take place inside our heads every day. Sometimes we may hear things such as: I am afraid of not knowing what will happen. I am afraid of what others may think/ say. I am afraid of failure. I am afraid of succeeding and having always to keep up with that standard of success. I am afraid of losing control. I am afraid of leaving my comfort zone. I am afraid of being seen. I have too many responsibilities. I don’t have enough patience. I don’t have enough discipline.


I don’t have enough time. I don’t have enough creativity. I don’t have enough skills. I am not good enough.

key questions to ask:

The second step is to invert the dialogue and turn it around with a positive affirmation.

2. What am I worrying about today? How can I bring trust, love, and certainty into the moment?

The Third step is to monitor yourself, your

thoughts, your habits, and your inner dialogue and begin to recognize the rift that takes place between your higher Self and the Ego Self. We have all experienced this before, we recognize something about our selves, we vow to make a change and we succeed, but somewhere down the line the change becomes so automatic and mental that it loses the connection with the Self. Suddenly the positive affirmation or habit happens in response to a strong command from the Ego Self, which loses the sweetness and gentleness of the connection to the heart. So how do we know when we become disconnected from the self? 1. Our energy gets stuck below and becomes locked in the belly – we become hungry, sleepy, looking for pleasure, and indulging in nice things. We push away people to be alone. 2. Our energy gets stuck upwards in the head – we fantasize, dream, plan excessively, imagine, calculate, and rationalize. 3. Our energy gets stuck in the outer word – we are overly focused on all our responsibilities, promises, and commitments that we have made to others, as well as how much others depend on us. So how can we apply a shift to our consciousness not only from the mind but also from the heart? It is useful to recognize the moments where you feel connected to your higher self and the moments where you feel disconnected. Some

1. Did I put my hand on my heart today? Did I feel it beating?

3. Right now, do I feel happy? 4. Did I experience any resistance today? Did someone say something that I resisted? Did something happen that I resisted? 5. When did I say I have to do something? Can I replace the “I have to” with “I want to?” 6. What did I do with my time to escape time with my higher Self? 7. Did I synchronize my inhalation with the inwards movement of my Higher Self towards my heart and my exhalation with the exterior movement of my Higher Self towards the outer world? 8. Was there an opportunity where to flip the switch? Change the frequency? 9. Was I aware of my Self as I was working? Doing? Or moving? 10. Did my self-defeating mantra come into play today?

The fourth step is to begin to micro-

manage your Self. We have all heard this term micro-management before. As the information and technology age are on the rise, we are bombarded with input twenty-four hours a day from our smart phones, computers, televisions, radio, advertisements, and so on. So it is easy to get lost in all the inputs and in our interaction with these inputs as we use them to make key decisions. Just like how we micro-manage our lives by having schedules and plans, we need to

make a firm mend to the higher self and begin also micro-managing this self so we can become extremely alert, awake, and sensitive. It is so easy to become the slave of our consumerist society, morning coffee, iPhone, or that app that takes away your temporary boredom… What this article seeks to do is to invite you to make a new commitment to your self as a project so that you can have a conversation with your higher self and make a decision about what your really want in your life. Asking this question over and over again, what do I really want in my life? Why am I doing this or that? What am I choosing today and does it honor my higher self?

The fifth Step is to put your vision on paper to crystallize the message. It does not matter whether you know how to draw or whether you call yourself an artist. This exercise is about self trust. Can you move beyond the voice of the inner critic and trust that your higher self is capable of expressing itself in shapes and colors? Can you let go of self-judgment and allow your pen to dance on paper? The final step is to redesign your life to make room for everything that will make your heart sing. It is useful to list all the activities that you want to do and discuss them with a friend who can challenge you and really dig deep about their significance in your life. To tie everything up, I invite you to build a conscious relationship with your heart center. To be able to feel your heart beating when you first wake up and before you sleep is one thing, but to be able to have such a profoundly deep and genuine connection with your heart that just by asking it a question, you hear the answer, that is something else. And this requires commitment, dedication, and daily training.

February 2017 | 39


Smart - Interview

Live in Harmony with Ahmed Hawas Pushing boundaries have always been the motto of the 27-year-old Ahmed Hawas – a young man with a leading role at Bank Audi and an impressive history in squash. Hawas started his prodigious path at such a young age, that by the time he hit nine years he was already an eminent winner of some national competitions. Soon he became one of the most prominent squash players of all time and dominated the scene on national and international tournaments. Today, Hawas revives his glory days by sharing his outstanding experience with a new generation of players. The Fitness and Lifestyle Magazine was pleased to have a great chat with Ahmed Hawas to gain an insight into his formidable career path as a banker and founder of two squash academies.

How did you get into playing Squash? What age were you when you first played? I have always been interested in sports. I was six years old when I first started swimming. Then one day, I came across some seniors on a squash court, and the game entirely got me! I joined the team at El Shams Club and have been practicing squash since then.

You took your passion to a new level. Why did you start two squash academies? I wanted to pass on my extensive knowledge, passion, and expertise to younger generations with similar passion. My over-two-decade experience in local and worldwide competitions gave me valuable knowledge and experience that could enthuse and enlighten other squash players to pave their roads to victory and stardom. Hopefully, the academies will implement a holistic program to bring Egyptian players on top of the world game and guarantee elite performance to become a permanent one.

How often do you train and how long does it take to prepare for a worldwide tournament? In general, I practice squash and general fitness workouts for three hours, twice a day to sustain my performance. Worldwide tournaments, on the other hand, demand more advanced and well-rounded routine for at least six months in order to practice drills and focus on the weak parts.

What would you say is the best thing about playing squash at professional level? Squash has provided me with a golden opportunity to mingle with people all over the world and meet influential figures. It is also great to be a role model for younger generations. However, squash has made me prone to injuries, which did not merely hamper my performance for a while, but also had a significant effect on my social life.

40 | February 2017


What have been your career highs and lows? I don’t particularly regard my tough times as low times, simply because every loss, injury, or disappointment is a lesson that challenges me to upshift my performance and get out of my comfort zone. Even when I encountered an injury that impeded my training and career, I thought of it as an opportunity that challenges me to push myself further. Besides, there were certainly some surreal moments of victory, like winning the title of best squash player in 2015.

How do you manage your time between being a banker, coach, and squash player? Being part of Bank Audi’s team – one of the most prominent banks in Egypt – has given me the privilege to perform exceptionally well in all aspects of life. They constantly enthuse me to pursue my goals and become a wellrounded person that can pretty much excel in different realms.

in your opinion, how can one lead a smart balanced life? To truly attain success, you must live your life in balance and harmony. Work hard, stay focused, and be sharp. If you adopt these three disciplines in your life, you will unleash your true potential and fulfill your purposes in less time.

What is your source of inspiration? My mother has been my greatest support throughout my life. It is impossible to overstate how important she has been in motivating me over the past three decades, during my falls and my highs. She taught me to never give up, always pursue my dreams, and to become the best at everything, especially my career path.

You've been through numerous challenges and injuries, who had a large impact on your life? The one and the only one, Neveen Amr. She never fails to motivate me to push more. Her presence in my life makes me endure difficulties, overcome challenges, and strive for success. It is beautiful how someone can turn your days into cherished memories.

Quick Questions: Goals for the future? To be the best banker in Bank Audi and a great squash player. Aspiring junior player? Youssef Sarhan. Favorite place in the world? Egypt. Most regret? I don't regret anything because I think carefully before making a decision. Happiest moment? Seeing the Egyptian flag rise with every victory. What was the first squash-related tournament that you won? A local competition when I was 9 years old.

February 2017 | 41


Adventure - london

LONDON CALLING! DID YOU KNOW

Fish and chips dish is a cultural and culinary symbol of England, where the first fish and chips shop in the North of England is thought to have opened in Mossely, near Oldham, Lancashire, around 1863.

42 | February 2017


5 Hangouts with Children:

The Lion King at the Lyceum Theatre (from £37.50) Matilda The Musical at the Cambridge Theatre (from £66.25) Wicked at the Apollo Victoria (from £19.5) Aladdin at Prince Edward Theatre (from £15) Peter Pan Goes Wrong at the Apollo Theatre (from £20)

Cheap Thrills

• Munch a mouth-watering lunch like mac’n’cheese or burrito from a street food truck for £5. • Indulge in the melodic tunes of jazz at the Prohibition-styled Nightjar bar for £4. • Get lost in the indie and heavy metal nights at legendary Camden club, the Electric Ballroom from £5. • Stroll along the riverside walkways at the Thames Barrier Information Centre for free!

• Get fascinated by aquatic life from around the world in London’s oldest aquaria at the Horniman Museum for £4.40. • Read a book over a pot of tea in the London Review Bookshop’s Café from £3.65. • Visit the London Canal Museum to hear the colorful story of the capital’s canals, boats, ice trade and ice cream for £4. • See the Courtauld Gallery’s permanent collection of modern works, including paintings by Vincent van Gogh and Paul Gauguin for £7.

February 2017 | 43


2017 EVENTS CALENDAR

TOP 5 London ATTRACTIONS: Warner Bros. Studio Tour London The Making of Harry Potter Madame Tussauds Hop on Hop off Bus Tour The View from The Shard Westminster Abbey

London Fashion Week Festival: Get an insight into the world of fashion at The Store from 23rd to 26th of February. Magical Lantern Festival: Wander through a garden of fascinating lights and lanterns, and celebrate Chinese New Year at Chiswick House and Grounds from 1st to 26th of February. St. Patrick’s Day: Join in the outstanding annual Irish celebration of St. Patrick’s Day Parade in Central London and Trafalgar Square on 19th of March. Bath Rugby and Leicester Tigers: Heroes of England Rugby will clash against each other at Twickenham Stadium on the 8th of April. FA Cup Final: Watch the 2017 FA Cup final, the climax of English Football’s biggest competition at London’s Wembley Stadium in May. Beating Retreat: Enjoy a spectacular military ceremony with the Household Cavalry, featuring horses, cannons, and fireworks at Horse Guards Parade from 14th to 15th of June. IPC World ParaAthletics: See the world’s best para-athletes compete in the Olympic Stadium at the 2017 IPC Athletics World Championships from 14th to 23rd of July. Notting Hill Carnival: Join London’s biggest street event with Caribbean colorful costumes, traditional food, and steel bands and calypso music at Notting Hill from 27th to 28th of August. Buckingham Palace Tour: Explore the royal, lavishly furnished Buckingham Palace, the official London residence of the Queen, and see unique paintings sculptures, and finest imported furniture from 5th of August to 24th of September. The London Dungeon: Escape to a thrilling special attraction, where London’s horrible history and terrifying characters come vividly to life on 31st of October. Winter Wonderland: Go on a festive adventure and enjoy skating, fairgrounds rides, and shows at Hyde Park from November to January. London New Year’s Eve Fireworks: Hear Big Ben’s Famous bongs as it rings at midnight followed by spectacular fireworks at the Coca-Cola London Eye on 31st of December.

44 | February 2017


Cairo: 5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek. Alexandria: l passage, 52 Foud Street For delivery call: 0101-222-8815 or 02-2737-2552


Adventure - wildlife

WILFLIFE TOURISM

6 Getaways to New Horizons South Africa

The single country that perhaps surpasses all countries in Africa is located at the very bottom of the continent. South Africa is the most biodiverse country in Africa and has one of the two largest migrations by biomass on Earth; “Sardine Run” is the last giant fish migration on Earth, featuring sharks, dolphins, whales, and sea birds. Isimangaliso Park is the one place that hippopotami, whales, sharks, and crocodiles frequently share waters, while The Greater Kruger National Park has the amplest diversity of large mammals of any reserve in the world, and is the easiest spot on Earth to see “The Big 5”, particularly due to its large leopard and rhinoceros populations in the world. The country’s parks range from budget to some of the most luxurious hotels in the world, meaning that South Africa is a wildlife harbor that offers the greatest wildlife viewing in divided budgets.

Tanzania

Tanzania’s natural magnificence and utter density of plant and wildlife species make it an embarrassment of natural treasures. From the turquoise coast of Zanzibar and the Spice Islands to the great game reserves of the interior, almost a third of the country is a habitat for diverse species across 14 national parks. About fifth of Africa’s large mammals - hippos and wildebeest - are found within Tanzania’s boarders. One of the misfortunate realities in Tanzania is that many animals destroy crops, which urge some farmers to kill wildlife to protect their own livelihood. Yet with all of these conflicts, Tanzania remains every wildlife enthusiast dream.

Namibia

The first African country to establish a proper protection arrangement of the environment into its constitution, Namibia has 26 parks and reserves making it one of the outmost tourist spot for wildlife lovers. While Namibia hosts an assorted population of animals in different areas, the country has witnessed human-wildlife conflicts that contributed to the destruction of ecotourism and protection of habitat. Due to communal conservancies, governmental supervision, and non-profit organizations, lions, zebras, and cheetahs among other native wildlife has been restored.

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Costa Rica

Costa Rica is home to more than 500,000 species, making it one of top countries with the highest biodiversity in the world. The country is renowned for its broad variety of habitat that boasts within the relatively small in size country, featuring topical rainforest, bushy forest, enormous coastline (both Atlantic and Pacific), cloud forest, and mangrove woodland. The outstanding environment is a haunt for a comprehensive range of mammals, amphibians, reptiles, birds, and insects. It is fairly common to see whales from November to April, sea turtles from February to July, as well as sloths, monkeys, and toucans all year long!

India

From fierce Royal Bengal tigers to Asiatic Elephants, India houses a broad array of diverse animals in its 89 national parks, 18 bio-reserves, and more than 400 wildlife sanctuaries, making it among the top three nations with biodiversity rich spots worldwide with 60-70% of the world’s biodiversity. The wildlife of North India includes animals such as the elephants, tigers, leopards, chital, fox, Tibetan Sand Fox, Rhesus Monkey, langurs, jungle cats, and hyenas, jackals; while the wildlife of Eastern India is constituted by wild buffaloes, rhinoceros, Pigmy Hog, Hispid Hare, and about 850 varieties of birds.

Brazil

Brazil is one of the few non-African countries that cover a selection of the most existing and spectacular wildlife. With the glorious Amazon rain forest and the remarkable Pantanal, Brazil will touch you with its colorful tropical landscapes and countless expeditions. You can immerse in a cruise journey by the forests and watch pink dolphin and Pantanal caiman; ride a safari vehicle and explore jaguar, flora, fauna, and yellow armadillo; or better off awake to the sound of colorful birds. Brazil has 64 national parks, one of which is home to sand dunes that are formed by wind and ocean currents. These dunes can reach heights of 40 meters.


South Africa

Tanzania

Namibia

Costa Rica

India

Brazil February 2017 | 47


adventure - valentine

Wine and Dine on Valentine’s Day Royal Maxim Palace Kempinski… Love is in the air. Royal Maxim Palace Kempinski invites guests to spend Valentine’s Day with their loved one on the tropical South-East Asian shores, the beautiful streets of Tuscany or within the mystical splendour of Europe. Illuminated only by candlelight and fragranced by an aromatic allure, guests can enjoy Valentine’s Day in a romantic Italian setting at Lucca. Start your date with a welcome drink from our famous 1897 Bar then off with a fivecourse set menu and a la carte while enjoying amazing guitar sounds in the background, for EGP 1,100 +++ per couple. For a spark of romance, take your loved one to Romanov and enjoy sensational violin tunes and devours seafood and selective meats from a six-course set menu along with tastes from 1897 Bar for only EGP 1,500 +++ per couple. Distinctive golden Buddha statues along with the timbre and rhythm of South-East Asian tunes invite couples to dine on an exceptional five-course set dinner among lotus flower tea lights and scattered rose petals for EGP 800++ per couple. Valentine’s Day with an Arabian twist? Bab Al Qasr will celebrate with an Arabic band and belly dancer while you indulge a savoury five-course set menu for EGP 500 +++ per person.

Celebrate a Romantic Valentine’s Day at Ramses Hilton Treat her like a queen on Valentine’s Day! Enjoy a Valentine’s candlelit dinner at the Citadel Grill restaurant and savor an exquisite Valentine’s four-course menu with your loved one. Live tunes of piano will set the scene for memorable romantic evening for only LE 325 per person. Or express your affection and dine with your sweetheart at Breezes Lounge & Grill overlooking the Nile. Oriental grilled dishes with live evening entertainment and traditional Egyptian water pipe ‘’Shisha’’ for only LE 253 per person. And don’t forget to make your sweetheart’s day by delighting her with our heart shaped Valentine’s cake. Ramses Hilton offers Valentine’s Day Romantic Room package with a spacious room and VIP amenities, lavish Valentine’s breakfast and dinner at Breezes Lounge & Grill for LE 765 per person in a double room including service charge and taxes.

Make a Grand Gesture this Valentine’s Day at the JW Marriott Cairo. Sweep your partner away to one of Egypt’s most romantic destinations with the JW Marriott Cairo offers, or get your hands on the perfect spa and experience gifts. Our couple’s spa package at Mandara spa will gift you and your partner with many romantic side-by-side treatments in a double spa suite. Experience a 30-minute aromatic sea salt bath, as 60-minute aromatic massage and use of the spa facilities and relaxation area valid from February 12th – March 1st 2017. Our couples will indulge in a specially created Italian 4-course set menu at Cucina and our valentine’s day dinner buffet will be overflowing with delicious romantic treats at Mirage Café. Fall in love with our irresistible international 4-course set menu at JW’s steakhouse and also couples will adore our Lebanese inspired 4-course set menu, enhanced by exotic entertainment at Ahlein Lebanese restaurant. 48 | February 2017


Valentine’s Day Highlights Semiramis InterContinental Cairo 2017

Love is definitely in the air at Semiramis InterContinental Cairo this Valentine’s Day. Join us in Pane Vino with an exclusive fun-filled night of romance and Cairo’s premier crooner Ahmed Harfoush for LE 2000 per couple, LE 650 per person, - allinclusive dinner, or enjoy the tunes of live accordion and the trio band at The Grill’s fabulous Gala dinner and relish in a fivecourse dinner for LE 1100, - all-inclusive. At Birdcage, our tranquil waters, serene settings, and creative Thai chefs bring out a special ambiance this Valentine’s Day. Chef Narong’s irresistible à la carte menus are undoubtedly spectacular and will surely tantalize your taste buds for LE 850, allinclusive. Experience authentic Lebanese hospitality as Chef Baz arranges à la carte menus at Sabaya. Listen to oriental tunes and share your favorite mezzahs with your loved one. (Set menu LE 750 all-inclusive per couple or a la carte). Café Corniche and the Tea Garden are offering a scrumptious selection of heart-shaped Valentine’s goodies that are undoubtedly to-die-for!

InterContinental Cairo Citystars, Holiday Inn Cairo Citystars and Staybridge Suites Celebrate Love on Valentine’s Day Valentine’s Day promises love and tenderness, wine and roses, chocolate and strawberries ... and here at InterContinental Cairo Citystars we help those promises come true in a magically romantic atmosphere. Gaze into each other’s eyes while enjoying a Valentine cocktail at Bellini Cocktail Lounge and dine from the à la carte menu or enjoy a four course set menu add to the attraction at Maestro with a signature dessert. As love floats through Esplanade Restaurant, featuring a live buffet, give in to temptation at My Bakery with chocolates and strawberries, heartshaped cakes and Valentine’s cupcakes. At Holiday Inn, Lime Lounge features an exclusive Valentine’s set menu for couples while ladies can be sure to enjoy the presentation of a red rose when they dine at Windows and Indira. The mood of love can also be found at Staybridge Suites where red roses and love heart balloons add to the romantic mood.

Treat Your Special Someone to a Palace Built for Love at Cairo Marriott Hotel This year, The Cairo Marriott Hotel is transforming all their restuarants to the perfect date. Mark the beginning of a year of love and happiness in a Palace built especially for the occasion; brick by brick, Ismail Pasha intending to accommodate the arrival of the beautiful Empress Euginie. Go on an Italian date at Ristorante Tuscany and treat yor special someone to mouth-watering herb-crusted Rack of Lamb and special Extreme Lover’s Chocolate Strawberry. You could walk a few steps to the palatial French restaurant; Saraya Gallery’s delicious cuisine and indulge in the creative heart-shaped smoked and the raspberry nougat. As for all the sushi and tepenyaki lovers, Torii has their tepenyaki chef giving a whole new meaning to playing with your food for a little show to set the mood! If you’d like to replace dinner for two with drinks for two, Harry’s Pub has that covered with a band you can dance the night away to! Flowers and chocolates? How about a heart-shaped cake made by the Cairo Marriott’s expert pastry chefs from The Bakery? You really can’t go wrong there!

Renaissance Cairo Mirage City Hotel’s Offering Last-Minute Romantic Getaways for Valentine’s Day and Beyond Not sure how to spend Valentine’s 2017? Let our fantastic range of offers inspire you to treat your partner to a getaway this year. Treat your Valentine to a romantic candlelit dinner with mood enhancing live entertainment at Citron or the perfect setting to pamper your partner. We are serving a Chinese inspired set menu accompanied by live entertainment at our Chinese restaurant Chinoix. We are passionate to present you a Valentine’s Party filled with divine romance and a live band at Vintage Bar and Lounge, and don’t forget to surprise your partner by gifting them one of our delicious Valentine’s Day cakes from En Passant.

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Gears - News

Wheels LATEST GOSSIP Ford Promises Cars with No Steering Wheel or Pedals by 2021

While different companies has set their goal for full autonomy by 2020, Ford has taken the challenge even farther than we could possibly imagine, promising new autonomous cars with no steering wheel or brake pedals! The company seeks to advance its Smart Mobility plan to offer fully autonomous cars that would serve the community significantly. There is not a shred of doubt that the alteration of privately owned cars to shared cars will radically modify the auto industry and the efficiency of industries. Though the initiatives will not come to light before five years from now, we can’t wait to see this bold step alive.

Volkswagen Plans to Build an Electric Microbus According to Automotive News Europe, there is a very real opportunity that I.D. Buzz will finally hit production with a modern return of vintage style. The microbus concept is based on Volkswagen’s new Modular Electric Drive platform, dubbed MEB, and a hatchback style. Volkswagen is set to package the batteries and electric motors low in chassis in order to create the Microbus’ iconic flat nose that still meets modern crash safety standards. The revival of the beloved retro models would certainly earn some benevolence in addition to its practical extra space afforded by the electric drivetrain to set the driver’s life at ease.

Honda Invents a Self-Balancing Motorcycle It is quite easy to keep your bike upright at speed, yet controlling your bike at a stop or low-speed maneuvers will likely make you tumble. Honda seems to have the right solution with a new Riding Assist concept that keeps the bike perfectly balanced. According to a review published by Popular Mechanics, “The system is simple; when engaged, the system increases the fork angle, which lengthens the bike’s wheelbase and disconnect the front forks from the handlebars. The system then uses minute steering inputs to balance the bike without the use of heavy gyroscopes or other massshifting devices.” If fulfilled, the invention will positively contribute to the welfare of newbie bikers or any frequent user. 50 | February 2017


Tesla P100D is Ready to Race This Year Electric GT officially unveiled the first racingspec Tesla with a live demonstration of the new P100D version that can hit 60 mph in a claimed 2.1 seconds – a notable improvement to what is already regarded as outstanding acceleration! The electric motors currently create 778 horsepower and 734 lb.-ft. of torque. While the organizing body appears to have solved the battery pack cooling issue that controls normal electric cars to be off the racetrack, the 37-mile race distance suggests that the range remains limited. Tesla P100D should be released this September.

Moto Guzzi Flyring Fortess is Your New Partner in Crime The Moto Guzzi MGX-21 Flying Fortress looks like something custom-made for Batman! It’s black… and features a matteblack exhaust, rims, and a bat-like front fairing. The MGX-21 is equipped with multiple driving modes; veloce (fast), turismo (touring), pioggia (rain), and venti cappuccino. The cruiser bike’s gas tank and tapered hard cases are carbon fiber, and weighs 752 pounds. The 96-hp, 1400-cc V-twin has 89 IB-ft of enormous torque that’s bold and receptive. The Moto Guzzi MGX-21 combines street bike, sport bike, and sport cruiser features that will make your rides safe and memorable.

Chrysler Releases Crazy Minivan Chrysler’s compact electric minivan features entirely flat floor, huge openings on both sides, and crazy double-sliding doors, offering spacious room full of LCD screens to spoil your family. The minivan also has no less than 10 docking stations in the Portal for phones and with all the seats being mounted on tails. Chrysler’s electric minivan boasts the latest technology including SAE Level Three autonomous driving, facial recognition, voice biometric technologies, and a sleek design with a French vibe.

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Gears - motorcycles

Harley-Davidson 2017 Motorcycle Models for Every Fervent Biker

Harley-Davidson Street® 750 Traffic is unbearable… but with the innovative liquid-cooled Revolution X® engine, confidenceinspiring optional ABS brakes, agile chassis, and dialed-in suspension, The Harley-Davidson® Street® 750 will beat the city streets. The Harley-Davidson Street® series is built with one purpose: to make the most of your ride. The series features a slender and nimble profile with a tight 60.4-inch wheelbase that keeps the handling razor sharp and ensures that all moves and turns are done with ease. Needless to mention the amount of power found in the Revolution X™ engine, designed to help you reach any destination in no time! Just fire up the engine and enjoy the sound of the pure signature rumble of a Harley-Davidson V-Twin, tuned to perfection in the state-of-the-art sound facility. SuperLow® SuperLow® model speaks nothing but confidence with its low seat, wellbalanced stance, and low center of gravity. Unleash the torque of its 883 Evolution® engine, and enjoy the comfort to go all day. Born from the legendary Shovelhead and Ironhead engines, the evolution engine is based on power, durability, and recognized reliability that The Motor Company was built on. Its overhead valve design and four-cam gear train also have their base in the company’s race program, and you know it when you feel the surge of brute torque that escorts every twist of the throttle. Other latest innovative features include cartridge emulsion rear shocks and a screw adjuster to further dial in the handling. All of these qualities will make you feel fit and upright, bringing confidence and boldness to the rider.

Iron 883 The new Iron 883 has only gotten better, with its fine-tuned suspension, tuck and roll seat, black cast aluminum wheels with machined highlights, and blacked-out surfaces from fender to fender; all in which make it an impressive leap forward in the dark arts. The new model revives the emergence of the first Sportster motorcycle that roared into the streets in 1957. Gaunt, robust, and seeking both attention and adventure. The world had never seen anything like it at that time. Today, the Iron 883 is refined to bring us to the modern power plant of today with its latest advancement in motor technology that has always made Harley-Davidson stand out amid other competitors. 52 | February 2017



Technology - News

What’s Up Tech?

54 | February 2017


Samsung Galaxy S8

According to some rumors, it is estimated that Samsung Galaxy S8 will be launched on February 28, 2017. The long-awaited stylish smartphone features brilliant folding technology and have more advanced features when compared to Samsung S7, making S8 on top of the Samsung series. The upcoming 5.2 inches Galaxy S8 comes with an improved advanced screen resolution technology for 4k display with an amazing user interface, in addition to a keen resolution of 4096 x 2160 pixels to provide the ultimate video quality with an HD display. The device also comes with a super cool smart watch that synchronizes with the device and a remote control through which the device can be operated. The Samsung S8 also has the key feature of the fingerprint sensor and a non-removable battery of 6200mAh that can charge up to 80% in 30 minutes.

Android Wear 2.0 Smart Watches

Whether you like it round or square, traditional or modern, minimalistic or driver, Android Wear Smart Watches will keep you connected in style. The fashionable device features time, reminders, calls, and notifications on the display screen as well as a built-in fitness monitoring and coaching from your favorite apps. The device enables

you to discover music, neighborhood, and even perfect your sports with ease. The highlight of this range of smart watches is that you can always personalize your look for every occasion with its broad range of watch faces, straps, and styles! Android Wear 2.0 works with Android phone or iPhone, just make sure it is compatible with your model.

Nissan Driverless Cars

It seems that Nissan plans to release some real driverless cars into action. The new generation will use a modified version of Nissan’s LEAF electric cars, enhancing the future of the motor industry in the European region. It goes without saying that this technology advancement will vastly serve the community through aiding older people, individuals with special needs, and people who constantly deliver products between warehouses or drive long distances every day. The brilliant project is currently awaiting the final approval from the London Council to proceed with its renovations that will include a driver on board at all times to ensure that the vehicle is aware of the traffic, directions, and free from any technical errors. It is worth mentioning that companies like Google, Apple, and Tesla are working on the same project under their own brand name.

February 2017 | 55


Technology - drones

It’s Time to

Drone Up

Even though drones have actually been in existence since the early 1900s, it’s just been very recent that they have grown in popularity and demand. Their remarkable ability to hover into the sky and shoot spectacular footage from above the clouds does not solely change the way we see nature, but also how we can detect climate change in the near future, monitor crop fields, and enhance aerial cinematography. A number of drone manufacturers have been emerging, introducing new models debut and a serious takeover. But before jumping online and fetching for one, you need to pick a drone that suits your proficiency level, purpose, and budget. We’ve made a good list of the best drones available this month.

1.

2.

5.

6.

Flying a drone has never been easier! The Ghost Drone is entirely controlled by your phone and mimics the movement of your phone, offering a truly one-of-a-kind experience. The drone is supported by dual sensors to provide safety even when one sensor falls, in addition to an automatic return in case of low battery or loss of communication. It reaches speeds of up to 49 mph, and can be pre-programmed with a flight path and track a user’s location through GPS. Available at Ghost-Drone.com for EGP 11,478.

5.Lumenier QAV250 4.

3. 1.Hubsan X4

Best for: Budget Breakers This palm-sized (7.3 x 7.3 in) quadcopter features marvelous potentials that are common in most higher-priced models. The quadcopter has built-in 720P high definition camera, GPS positioning, follow me function, altitude position hold, automatic return to home, and a transmitter remote inside the package that has a built-in screen to see flights in first-person view. In addition to a 150-minute charge time and extra SD card slot to save more clips. Available at Amazon.com for EGP 1,032.

2.Parrot MiniDrone Rolling Spider

Best for: In-Door Flying Go on an outstanding mission in closed settings and become a transporter with MiniDrone. Equipped with the best technology, the drone can weave in and out to find their way anywhere, race, shoot missiles, perform 56 | February 2017

aerobatics, and anything that simply crosses your mind. Its selection of sensors performs a hard job in stabilizing flights, where as the attached wheels add more functionality to the device by protecting the propellers. Available at Amazon.com for EGP 1,913.

3.3D Robotics Iris+

Best for: Hands-Free Videography 3D Robotics smart UAV serves as a personal camera crew that follows and shoots a subject manually using the controller advanced 3PV Follow Me mode that turns IRIS+ into your own hands-free camera crew. The IRIS+ power system gets you 16 minutes of flight time fully loaded, and features the advanced Pixhawk autopilot system, a high-capacity flight battery, battery charger, ground station radio, and remote controller. Available at Amazon.com for 14,347.

4.EHang Ghost Drone Best for: Mobilephiles

Best for: DIY Enthusiast The QAV250 is a symmetric 250mm size airframe that accommodates 5” props and is designed to support a 3s lipo setup and powerful 2206 2000kv motors. This drone frame helps owners develop and customize their own high-powered flier with several camera mounts and various other accessories. The QAV250 produces vibration and jello free HD recordings, which provides a smooth drone flying from aerial racing to longrange recording and comes with its own landing gear: LED strips included. Available at Amazon.com for EGP 2,487.

6.Blade Nano QX

Best for: Beginners Nano QX light weight, easy-to-master, and safe technology makes it great for aspiring drone pilot beginners. The drone guides users freely in the air with automatic stability controlling for safer flights. If the user gets in trouble, they can let go of the sticks and the Nano QX will still hover all by itself. Once the user has mastered the basics, they can switch the SAFE system to agility mode for faster flying speeds. The SAFE system is designed for beginners to help them get a sense of confidence in no time. Available at Amazon.com for EGP 1,607.


Editorial - Feature Orange Group signs new eight-year partnership with Confederation of African Football as Official Sponsor of 5 major CAF competitions from 2017 – 2024 Orange Egypt Sponsors 30 Youth Centers in Egypt, Giving Football Fans in Egypt the Opportunity to Enjoy CAF Championship in Gabon and a Competition to Choose Winners of Tickets to Travel and Watch Egypt-Ghana Match or a Grand Prize of 100,000 Pounds

Football fans during watching Africa Cup of Nations (AFCON) tournaments

O

range Group announced its partnership renewal with the Confederation of African Football (CAF) for eight years (2017-2024) to continue to sponsor the organization’s major soccer competitions through to 2024. This sponsorship includes the African Nations’ competitions (2017 in Gabon, 2019 in Cameron, 2021 in Ivory Coast, and 2023 in Guinea). In addition to the next four Africa Cup of Nations (AFCON) tournaments, Orange will also sponsor the Women’s and U-20 Africa Cup of Nations, as well as the CAF Champions League and the Super Cup club competitions. The core objective of Orange’s sponsorship strategy, “Orange Sponsors You”, is to give fans the recognition they deserve by putting them center-stage, turning the spotlight on them and rewarding them for their passion.

On the occasion of the CAF competitions 2017 and in line with its sponsorship strategy, “Orange Sponsors You”, Orange Egypt is giving all football fans in Egypt the opportunity to enjoy and cheer for the Egyptian National Team while watching the games of African Cup. Under the auspices of the Ministry of Youth and Sports, Orange Egypt will be sponsoring 30 youth centers all over Egypt to give all Egyptians the privilege of watching the tournament’s games on screens placed in these centers. In addition, Orange Egypt has launched a contest for its customers, where they will get the chance to travel to Gabon and attend Egypt-Ghana match on January 25th or win the grand prize of 100,000 Egyptian pounds or a BeIN subscription for one year. On this occasion, Orange Egypt’s CEO, Jean Marc Harion, said, “Football is the number one passion of our customers in Egypt, and we’re delighted that we will be able to bring Egyptian football fans even closer to the

events and things they love the most by going beyond slogans. These flagship competitions in African football generate an incredible spirit of unity across communities and people, and unite fans behind their flag with a strong sense of patriotism. In fact, the sport itself is a powerful agent of peace, and shows how we can cherish and embrace our rivals while also treating each other with respect.” “I would like to seize this opportunity to wish the Egyptian National Football team all the best in their coming matches during this 31st round of the Africa Cup of Nations”, he added. It’s worth mentioning that the 2015 Africa Cup of Nations was won by Ivory Coast, who completed a 9-8 penalties victory over Ghana in the final. The 2017 tournament kicks off on January 14th, with the host Gabon taking on Guinea-Bissau. Orange Egypt cheers on the Egyptian National Team and wishes them the best of luck and may they win to spread happiness and joy in the hearts of all Egyptians.

February 2017 | 57


Fitness - bulletins

Get Killer Body with MMA Mixed martial arts is a full-contact sport that combines various fighting disciplines, including boxing, Muay Thai, wrestling, karate, kickboxing, Vale Tudo, and Brazilian Jiu-jitsu.

FITNESS

MMA

BENEFITS:

Provides you with

Self-defense techniques to help you face any situation without fear. Self-confidence and leadership skills that help you confront any situation. Discipline of the mind and body in all times. Great fitness level by enhancing strength, power, and energy through full-body workout sessions. Time to rejuvenate, refocus, and reduce the stressful aspects of your life.

What the Other Side Says

You may have crossed through some articles that made you skeptical about joining this tough sport. Some of these articles express their concerns about the extent of violence assimilated in this sport, which can lead to serious injuries. However, injuries can happen anytime and anywhere, no matter the age, health, or gender. For this particular reason, we believe that MMA training can provide you with health benefits that other diets and training regimens may fail to provide.

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3

Greater Strength: This is one of the most popular reasons why people tend to select MMA training over other types of exercise. Bodyweight exercises and weight lifting are the top means to boost strength with time. More Power: The fact that you are focusing on strength as much as movements provides you with enough power to battle up in competitions. Improved Condition: Your ability to do movements like jabs, kicks, and punches smoothly and judge things like timing and distance quickly are imperative if you wish to defeat your opponent. Better Flexibility: For old players, better flexibility can decrease the risk of physical problems like pulled muscles, fractures, and issues with mobility. For younger players, greater flexibility can enhance both passive and active flexibility, whereas grappling can help with passive flexibility, more active training, like that of high kicks, stretches, etc. can help you much more with active flexibility.

Points You Need to Know about MMA

• During the match, MMA fighters are allowed to punch, kick, grab, or do anything else to their opponents within the cage to win the match. • There are few rules that direct MMA fighters and they are similar to that of boxing and wrestling. Fighters can win a match in three different ways; knockout, force the opponent into submission, or win by a judge’s decision. • Fighters compete in seven weight classes: bantamweight, featherweight, lightweight, welterweight, middleweight, light heavyweight, and heavyweight.



Fitness - Workouts

Explosive Back:

5 Moves to Build Those Sexy Dimples Summer is few months away, and it seems that abs are no longer the sole weapon to attract a women. Back dimples, or Venus dimples, are desirable indentations on either side of the spine just above the butt that oftentimes impress women just as chin and cheek dimples. In general, these dimples are developed by a person’s individual bone structure, in relation to their muscle definition and body fat ratio. While it is greatly influenced by genetics, a combination of cardiovascular conditioning and lower back exercises may help you achieve back dimples.

Rowing Machine When muscles are covered by a layer of fat, a toned appearance is impossible. Because elite athletes aim for body fat percentages in the range of 6 percent for men and 12 percent for women, the kind of definition that creates back dimples is more possible. One way to engage your upper and lower body muscles and boost your cardiovascular conditioning is via rowing machines. Rowing does not merely torch up 13 calories per minute; it can also blast your muscular endurance and reduce the chance of developing injuries, since workouts are not restricted to particular muscles like joints. While rowing machine workout will strengthen the lower back muscles, a healthy diet will lower body fat percentage and make the Venus dimples visible.

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Back Extension

Smith Machine

Roman Chair

Focusing on the lower back muscles with back extensions not only develops Venus dimples but also ensures proper form in multi-joint exercises. Back extensions strengthen and target various muscles, including the spinal erectors and lower back muscles. If you strengthen the erector spinae muscles, you will consequently enhance the surrounding muscles as well as your ability to perform other workouts, such as military press and biceps curl.

Want to be an avid bodybuilder? There’s no other tool in any corner of your gym that allows you to built strength as the Smith Machine. The machine is a barbell attached to two vertical guide rails that is excellent for hypertrophy. It can also offer safety catches that you can adjust to altered heights along the vertical columns. You can either set the pins to the bottom of your selected range of motion or you can set limits to the range of motion.

Roman Chair offers a movement similar to the back hyperextension exercise, which is very effective for the lower back as well as secondary muscles like gluteus, legs, shoulders, and your neck. Additionally, it improves your posture and gets rid of back pain developed from long hours in the office as well as age-related back problems.

To perform the workout, adjust the weight blocks according to your current strength level. Sit on the machine with your butt against the back of the seat and amend the padded rollers so they rest against your shoulders. From an upright position, push against the rollers using your lower back muscles until your body is almost horizontal. Gradually return to an upright position and repeat.

To increase lower back definition and achieve Venus dimples, incorporate deadlifts and overhead squats in your routine. Unlike a regular squat, overhead squats require the athlete to hold the barbell above their head while performing the movement, to engage the back and core muscles and sustain balance and stability.

Position the front of your thighs on the large pad and secure your feet and lower legs under the second padded bar. Lean forward until your body is at a right angle with your head closest to the ground. Using your lower back muscles, lift your torso until it is parallel with your legs. Keep your hands behind your head throughout the movement to help isolate your lower back muscles.

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Fitness - strength

Running Workouts

to Boost Strength and Endurance If you are a runner, you need to be certain of one fact… variety in training is the spice of life! If you work out regularly, you might fall into the habit of performing the same routine at the exact effort every time. This might trap you in your comfort zone and impede your performance with time, where your speed may not be difficult enough to challenge your body, yet to fast to develop endurance or count as a “recovery” run. The reason behind this scenario is the fact that it takes only six to eight weeks for your nervous system, muscles, and other physiological systems to adapt to a running routine. Eventually, your running routine becomes easier and your fitness level lulls. To maintain a healthy and challenging exercise regimen, it's essential to diversify your workouts with a mixture of activities to challenge your cardiovascular system and muscles in various ways. This will not only make a room for both strength-building and recovery, but will also decrease your chances of developing injuries. Here are eight common running workouts for endurance runners that will help you enhance your running routine and maximize the benefits.

1. The Easy Run

Even though many people take this type of run for granted, running at an easy pace builds endurance, enhances proper body form, establishes routine and base mileage, and enables recovery. This particular type of run should make up about 65-80% of your mileage at a heart-rate zone 1 and 2. To measure your level, ask yaourself if you can keep a conversation going with proper pace and structure. If the answer is yes, you are running in that easy zone.

Sample Workouts

Workout: 6 miles at an easy, conversational pace. Avoid any fluctuations in speed. Workout: 45 minutes at an easy pace. You are running for time and not distance, thus you are free to hit any mileage you desire within 45 minutes.

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2. The Tempo Run

The tempo run is hard enough to push farther yet comfortable enough to sustain the effort. The purpose of this run is to develop lactate threshold, which is the point at which the body transforms from its aerobic system to its anaerobic system and rapidly fatigues thereafter. This puts you in a situation where the higher your threshold at a specific pace, the longer you are able to maintain this pace and develop strength, speed, and endurance. The exercise intensity represents 85-90% of your max heart-rate with possible few short sentences but not full conversation.

Sample Workouts

Workout: 40 minute run with 3 x 5 minutes at tempo pace, and a 3-minute recovery in between. Start with an easy warm up, then five-minute tempo intervals with three minutes of rest, for three times. Allow for time at the end to cool down. Workout: 90 minute run with 3 x 15 minutes at tempo pace, and an 8-minute recovery in between. Longer tempo intervals will qualify you for a marathon. Workout: 60 minute run with 3 x 8 minutes at a tempo pace, and a 4-minute recovery, including hill or inclination climbing.

3. The Progression Workout

Sample Workouts

Short Hill Repeats: 8 hill sprint repeats with light jog back down to rest, following a 3-mile easy run. This type of hill repeat will teach you how to attack shorter hills during a race. Sustained Hill Repeats: 5 x half-mile hill climbs on a steady incline with easy run back down to rest. This is perfect when training for a hilly race.

5. The Interval Workout

Known as tough yet effective, interval runs are short intense efforts followed by a short rest period, usually with a set of distance and pace. Interval training can be anywhere from 100 meters to a mile or more, based on the purpose of training period of a runner. This particular workout is designed to challenge your anaerobic system or lactate threshold, and build speed and strength consequently.

Sample Workouts

Yasso 800s: 10 x 800 meters on the track with a light jog for the same amount of time it took you to run each 800 in between. Workout: 2 x 1,000 meters with 2 minute rest periods + 2 x 800 meters with 90 second rest periods + 2 x 400 meters on the track with 60 second rest periods.

6. The Ladder Run

This marathon running style allows a progression is pace, where you can start slow and finish fast. This run trains you to run faster at the end of a race as well as incorporates both your aerobic and anaerobic systems without overtraining your body or subjecting you to fatigue and injury.

If running turns out to be your passion after all and want to upshift your performance, this Ladder Run game will do marvelous wonders. This interval workout allows you to climb up, down, or both in distance with a short rest period in between each interval (about 90 seconds or a 400 meters jog). Mix it up with high-intensity running paces and distances and watch your legs get explosive.

Sample Workouts

Sample Workouts

Thirds Workout: 15 minutes at an easy pace, 15 minutes at a comfortably hard pace, 15 minutes at a hard pace. Fast Finish Workout: 30 minutes at an easy pace, 10 minutes at a hard pace, 5 minutes all out. By sustaining an easy pace throughout most of the run until the last 15 minutes, you will practice how to push hard at the end of the race.

4. The Hill Workout

Unlike traditional speed routines, hill workout builds explosive power, speed, and strength in your tendons and joints. Running uphill and downhill together is imperative to a wellbalanced runner. Whether you go for hard, short sprints up/down a hill, or sustained, gradual hill; you will reap many benefits and reduce the risk of injury.

Up and Down: 400 meters x 2, 800 meters x 2, 1,600 meters, 800 meters x 2, 400 meters x 2, with a 400 meter light jog in between each interval. Down: 1,600 meters x 2, 1,200 meters x 2, 800 meters x 2, 400 meters x 2, with a 400 meters light jog in between each interval.

7. The Fartlek Workout

Here, you can mingle fast running with slower running and even diverse the pace and distance of each interval. There are no rules other than incorporating various paces and distances in this routine.

Sample Workouts

Unstructured: 5-mile run with the final 4 miles consisting of Fartlek intervals.

Structured: 1-mile warm up + 3 miles, including four to six 5-minute surges each followed by a 2- to 3-minute period of easy running + 1-mile cool down.

8. The Long Run Workout

Long runs are probably the only time where you can unwind your senses and just run as far as you can go without any plans or obligations. While it is your chance to increase mileage and build endurance, you will push yourself into comfort zone with time. Yet, if you add a different element to your long runs, such as speed or progression, you will add more structure and benefits to your long run day. If you will join a competition soon, work on your weak running components.

Sample Workouts

Countdown Long Run Workout: Take the difference between your easy pace and race pace and divide that by the number mileage of your run. Increase your pace or “count down� by that set increment each mile, so that by the end of the run you have steady increased your pace from easy to race pace.

PRE-RACE MEAL PLAN

Breakfast: Lean protein and complex carbohydrate. Mid - Morning Snack: Lean protein, fruit, and complex carbohydrate. Lunch: Lean protein and complex carbohydrate. Late - Afternoon Snack: Lean protein, fruit, and complex carbohydrate. Dinner: Lean protein, vegetable, and complex carbohydrate. Proteins: Unsalted peanuts, natural almond butter, beans, cottage cheese, canned tuna, fresh halibut, unsalted almonds, low-fat or skim milk, unsalted walnuts, low-calorie cheese, low-sugar yogurt, rabbit, or soy nuts. Complex Carbohydrates: Oatmeal, whole grain breads and bagels, sweet, red, or white potatoes, whole-grain, long-grain, brown rice, whole-wheat pasta, or quinoa Fruits: Apples, cherries, peaches, pears, bananas, strawberries, papayas, blackberries, kiwis, mangos, plums, grapefruits, oranges, tangerines, pineapples, watermelons, cantaloupes, or watermelons Vegetables: Fresh green beans, cucumbers, spinach, romaine lettuce, cauliflower, broccoli, asparagus, tomatoes, onions, mushrooms, orange, or jalapeno peppers.

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Fitness - Meet The Experts

MEET THE EXPERTS

Marta Montenegro Certified Fitness Trainer, Strength And Conditioning Coach, And Founder Of The Award-Winning SOBeFiT Magazine I practice tennis three times a week. Should I still hit the gym? According to the recently published federal guidelines for physical activity, yes! An adult should engage in a minimum of 150 minutes a week of moderate-intensity aerobic activity performed almost every day (e.g., 30 minutes a day, five days a week), a minimum of 60 minutes per week of vigorous aerobic exercise (e.g., 20 minutes a day, three days a week), or through a combination of vigorous and moderate intensity exercise. Playing tennis, depending on how skilled you are and whether you play doubles or singles, can qualify as moderate to moderately vigorous exercise. How long and often you play (e.g., three times/ week for 60 minutes/session) may allow you to satisfy the aerobic component. However, you also need resistance training two to three times per week to strengthen muscles and bones. A proper resistance program will probably help your tennis game and reduce the likelihood. 64 | February 2017

Greg Shealey Fitness Expert What can I do to tone my thighs? All fitness goals should begin with maintaining proper eating habits. To tone your thighs, you should watch your eating habits and continue with the proper exercise routine. A great start to toning your thighs involves three things. First, balance your diet by eating a variety of foods to allow your body to obtain the necessary nutrients needed to work at its optimal capacity. Eat consistently to allow the body to maintain the necessary energy it needs to function throughout the day. Remember, food is energy, and if you plan to begin an exercise routine you need energy. Finally, perform cardiovascular activity. Supplement the first two with a cardiovascular exercise routine that challenges the lower body. Some examples of good exercises are kickboxing, Tae-Bo, brisk walking, and jogging.


Mike Behnken MS, CSCS I have torn my Achilles tendon while playing soccer. Do you have any recommendations for exercises that can enhance my current situation? This depends on the type of treatment and extent of injury; whether it is a slight tear or complete rupture. Thus I leave the case to the doctor following your case, yet the most important thing about hiring a personal training is injury prevention. Make sure you warm up thoroughly with a low impact exercise such as the stationary bicycle; incorporate workouts with full range of motion and flexibility; start with low impact exercises such as walking and stepping up small steps before progressing; perform calf strengthening exercises in a slow controlled manner at first; stretch the calf muscles thoroughly after general warm up and after training sessions; always perform a general cardio cool down with light calf stretching after sessions; and place ice on the Achilles tendon after training sessions.

Simone De La Rue Fitness Trainer and Founder of Body By Simone

How can I reduce belly fat and flatten my stomach?

It is 80 percent diet and 20 percent exercise! What you’re taking in is just as important as the abs series. My all-time favorite tummyflattening technique is the plank. You can do a moderate or full plank version and can add to the series by dropping your knees and tucking your foot to the side while still in a plank position. It is important to use correct form so your knees are under your shoulders, your navel is toward your spine, and your neck is relaxed and elongated.

Kathy Smith Personal Trainer and Fitness Guru If someone has just 20 minutes a day to exercise, what should they focus on? Be consistent ... Twenty minutes really adds up when you’re doing it six days a week, all year-round; however, it doesn’t amount much if you’re only doing it a couple times a week. Start with 20 minutes of something you love to do, and build on that. So if you feel like dancing, dance. If you’d like to try yoga, start there. The other key aspect is intensity. It’s important to make those 20 minutes count. Compound exercises that work upper body, lower body, and core simultaneously not only save time, but they send your calorie burn through the roof. If you’re pushing yourself, 20 minutes can actually be more effective than a longer, less intense workout.

Sharny and Julius Founders of Sharnyandjulius Fitness Website

Should children lift weights? Kids lift weight all the time, and more than most adults. Think about how often a kid climbs up a tree or jungle gym. They are lifting their entire body weight. When they piggy back one another, they carry a friends’ entire body weight on their back whilst running. If your kid shows an interest in lifting weights, let him try lifting a light-weight – he probably just wants to copy your movements. If it’s too heavy, he just won’t lift it anyway – there is no way a kid will keep straining, they’re not motivated by ego like us oldies. A broomstick is a great substitute for a curious kid. February 2017 | 65


Body & Health - Gluten

Generally speaking, people with celiac disease represent a very small percentage. According to an article published by The Egyptian Journal of Internal Medicine about celiac disease, “the estimated global prevalence of CD in the general population is 1%, with a statistical range of probability of 0.5–1.26% in the general population in Europe and the USA. In patients at risk, the prevalence is even higher: 3–6% in type 1 diabetes mellitus patients and up to 20% in first-degree relatives of celiac patients.”

Beyond Gluten Free It seems more and more gluten-free stocks are on the shelves these days. That’s good news for people with celiac disease, who should not consume foods with gluten, like wheat, barley, and rye. Yet paradoxically, most of the people who reach for gluten-free products don’t suffer from celiac disease or even sensitivity from wheat. While the reasons for this dilemma are not particularly clear yet, it seems that the focal point of this behavior is supported by the emergence of the gluten-free diet as a healthier form of diet. Truth is, gluten-free diets might not be really good for everyone!

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Some people may be sensitive to gluten without having outright celiac disease these people tend to feel and function better on a diet with less or no gluten. However, people who do not fall under these two categories basically set aside imperative nutrients. Gluten itself doesn’t provide special nutritional benefits; however, whole grains that happen to contain gluten, are rich in an array of minerals, vitamins, and fibers. These nutrients are very imperative for one’s health as it helps prevent a number of health problems, including heart disease, type-2 diabetes, and some forms of cancer. Hence, if you eliminate whole grain, you might run the risk of nutritional deficiencies. Eliminating gluten requires adopting a whole new diet and budget! Most gluten-free foods are significantly more expensive than their conventional counterparts. Some of them are also high in saturated fats or low in nutritional value. So if you are planning to cut foods with gluten source, you’ve got to plan it smart. While if you are among people with celiac disease, you should fill your kitchen with natural foods, such as fruits, vegetables, lean meats, fish, low-fat dairy products, and grains that doesn’t include gluten like quinoa.


Chicken and Leek Pie Yield: 4 servings Ingredients: 175g gluten-free flour 85g butter 50g cheddar, grated 1 tsp. coarse grain mustard For the Filling 500g skinless boneless chicken breasts, cut in chunks 25g butter 2 tbsp. sunflower oil 2 leek, thickly sliced 350ml chicken broth 1 tbsp. gluten-free flour 85g watercress, chopped 4 tbsp. fresh cream 1 tbsp. milk Directions: In a bowl, combine flour, a pinch of salt, butter, and cheese. Blend 2 tbsp. cold water with the mustard and mix well till it forms into dough. Wrap and chill for 30 minutes. Meanwhile, cook chicken chunks in hot butter for few minutes or until golden. Add the leeks and stir for 2 -3 minutes until softened. Add the broth and bring to boil, and then cover for 15 minutes. Preheat the oven to 200C. Transfer the chicken and leeks to a 1.2-liter pie dish with a slotted spoon and leave the stock in the pan. Make a paste by mixing flour with 1 tbsp. cold water, and then thin it with 2 tbsp. stock. Add the mixture to the pan and stir on the heat non-stop until thickened. Take off the heat, stir in the watercress and cream, and pour over the chicken and leeks. Set aside to cool. Roll out the pastry between 2 pieces of cling film until just larger than the dish. Remove the top piece of film and lift the pastry onto a rolling pin with the cling film underneath. Lay pastry-side down over the filling. Peel away the film, and then trim around the rim. Make a small hole in the center. Brush the pastry with milk or egg and bake for 30 minutes until golden.

Sour-Sweet Baked Chicken Wings Yield: 3 servings Ingredients: 12 chicken wings or drumettes 3 carrots, sliced 1 yellow bell pepper, sliced 1 red bell pepper, sliced ¼ cup honey 1 tbsp. canola oil 2 tbsp. lemon juice 2 tbsp. green onion 1 tbsp. hot sauce 1 tbsp. unsalted butter 1 tsp. garlic powder 1 tsp. garlic, minced ½ tsp. sesame seeds Salt and pepper to taste Directions: For the sauce, combine honey and hot sauce in a small saucepan. Add butter and stir till melt and remove from heat. In a large bowl, marinate chicken wings with salt, pepper, garlic powder, lemon, and canola oil. On a sheet pan, place a grilling rack and coat with oil spray. Place the wings and broil for 20 minutes – turn the wings halfway through the cooking. In a wide sauté pan, cook minced garlic in 2/3 of the sauce, and then add the carrots, bell peppers, and chicken wings. Stir the mixture until fully cooked or caramelized. Transfer the wings and veggies in a platter, drizzle the remaining amount of sauce, and garnish with green onions and sesame seeds.

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Body & Health - Diets

How to Select The Right Diet for You?

By: Zeina Kassas

M

any people consider the New Year as an opportunity to make a fresh bucket list of fitness resolutions, such as losing weight and building a sturdy, muscular physique. However, what kind of diet should one follow? Do we have to cut carbs? Should we only eat clean? How do we start? There are hundreds of diet books, some of which promise their audience a total transformation in only 30 days! You may choose one of them to follow, yet end up regaining the weight you lost and messing up with your metabolism. This can make you frustrated and hopeless. Whether or not dieting is bad for you depends on the type of diet plan you're following and whether it is suitable for you. The popular and top-rated diets I am going to mention in this article ensure that you stay healthy while on the right path to weight loss, unlike the crazy fad or crash diets that restrict calories and nutrients to the point of starvation. In general, diet is very good for you as long as it suits you and your lifestyle, so let’s learn more about some of these top-rated diets: 68 | February 2017

If It Fits Your Macros (IIFYM) Diet: It's usually hashtagged as #IIFYM, and the concept is simple: You can eat any foods you want, as long as they fit within your daily caloric allowance and as long as you get the right balance of macronutrients (protein, carbs, and fat). Of course, IIFYM diet allows people to indulge - a big perk if you have previously struggled with more restrictive diets. But it can still be too much food analysis-based or involve too much calculation for some people, making it hard to sustain in the long run. Plus, you may fall into the trap of enjoying the indulgence so much that you end up no longer tracking your macronutrients or calories.


Atkins Diet: This diet suggests that people and athletes take their calories mainly from protein and fat. It’s based on the assumption that, in the absence of carbohydrates, the body uses ketones produced from breaking down fat cells as an energy source. It is hard, however, to do intense workouts when following this diet, because your glycogen stores are depleted and cannot be replenished with the lack of carbohydrates. The large amounts of fat in this diet give signals to your brain that your body is full even when it’s not getting all the needed nutrients. This is why you may lose weight, but you will also lose muscle mass. On the bright side, however, recent researches show that the Atkins diet is one of the best methods for helping people control their insulin resistance. Eating too many refined or simple carbs overwhelms the body’s capacity to store glucose, causing insulin resistance and eventually Type 2 Diabetes. You might be surprised by how much carbs you can “get away with.” Atkins reduces carbs to an insulinsensitizing level automatically and permanently, significantly lowering your risk of developing diabetes. The Atkins diet is about 70% fat, 25% protein, and only 5% carbs (preferably from leafy green vegetables).

Plant Based Diet: This diet focuses on eliminating the animal sources of food and eating only plants and seeds. This diet has the three essential macronutrients - protein, carbohydrates, and fat that makes it suitable for intense workouts. Health advantages of a plant-based diet can be partly explained by the fact that vegetarian and vegan diets are richer in dietary fiber, higher in potassium and magnesium, folic acid, the antioxidant vitamins C and E, and the health-promoting phytochemicals. Fruits and vegetables, whole grains, legumes, and nuts all have protective benefits against major chronic diseases. On the other hand, it may be difficult to complete your entire required protein intake using vegetables, fruits, and nuts, especially for athletes who require higher-than-average daily protein intake in order to build muscles. This is why, this diet may also lead to loss of muscle mass. It is also more difficult to get enough of nutrients such as B12, omega 3, iron, and zinc on this diet. Iron and B12 are important for transporting oxygen throughout the body, producing energy and maintaining healthy nervous and digestive systems. Iron deficiency is the world’s leading nutrition disorder, and vegans and vegetarians are at a higher risk of suffering from it. While only about 5% of meat eaters are B12-deficient, closer to 70 percent of vegetarians and more than 80% of vegans show signs of this deficiency. In the end, the only person who might know your body as well as or better than you do, and whose opinion you may choose to trust, is your nutritionist. Before you start any serious dieting regimen, it's important to consult him or her for advice. Every body is different, and some diets may not be suitable for you. This goes double if you are pregnant, a growing teenager, a senior citizen, or if you have any health issues. The last thing you want is for your diet to add more negative health implications. Talk to your nutritionist about the diets you're considering – he or she may have an even better idea! But be honest with them and with yourself about your nature, your lifestyle, and what you are willing and able to do.

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Body & Health - Nutrition

Man Food: Ways to Naturally Increase Your Testosterone Level By: Dr. Ahmed Mostafa

T

estosterone is regarded as one of the most important anabolic hormones found in the human body, and the more testosterone your body produces, the easier you will be able to gain sufficient amount of muscle mass. If your goal is to build a fit physique and muscular form, the following testosterone-boosting foods will help you achieve this.

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Vitamins and Minerals:

• Vitamin D: Shrimp, cod liver oil, salmon, sardines, mackerel, and eggs. • Zinc: Oysters, crab, turkey, chicken, steak, wheat germ, sesame seeds, and lentils. • Saturated Fats: Coconut, butter, full fat dairy, steak, lamb, and chocolate. • Magnesium: Wheat bran, coco powder, almonds, whole grains, oat bran, sunflower seeds, peanut butter, and beans. • Whey Protein and Branched Chain Amino Acids (BCAA): Cheese, whey protein powder, milk, and yogurt. • Vitamin C: Strawberries, kiwi, oranges, grapefruit, pineapple, red bell peppers, kale, tomatoes, and broccoli.

Sample of Food Selections:

• Shrimp: According to multiple researches, there is a strong link between shrimp and testosterone levels, where high levels of vitamin D can boost testosterone level. • Pumpkin Seeds: Researches show pumpkin seeds are rich in zinc - a

mineral that plays an important role in the enzymatic reactions that take place in the body, including reactions involved with testosterone production. Men with lower zinc intake show lower testosterone level concentration. • Coconut: Plays an important role in maintaining testosterone level within the healthy margin, due to its impressive amount of saturated fats that emphasize testosterone production. • Wheat Bran: Rich in fiber and magnesium, wheat bran is an excellent recommendation for men who wish to enhance their hormone. • Cheese: Cheese is a great source of natural whey protein that also reduces the level of cortisol, a catabolic hormone that reduces the efficiency of recovery during weight lifting. Whey protein plays an imperative role in reversing the effect of cortisol hormone and improving recovery due to its branched chain amino acids (BCAA) content. Moreover, a reduction in the cortisol stress hormone level can negatively affect the production of testosterone sex hormone, leading to positive impact in testosterone secretions

which improve recovery process. • Strawberries: Full of vitamin C and antioxidants, strawberries reduce cortisol a catabolic hormone released in response to stressful conditions, situations, or workouts. Since cortisol competes with testosterone, it is vital to consume foods like strawberries to ensure an effective level of testosterone level. • Tuna: Low in calories and high in vitamin D, tuna is an excellent and natural way to improve the health of your heart and increase your hormone. A single serving of tuna daily is enough to fulfill vitamin D requirements every day. • Grapes: Consuming grapes in your diet is a perfect way to increase testosterone level due to its resveratrol content. Other Testosterone-Boosting Foods: Eggs, honey, asparagus, cabbage, garlic, bananas, watermelon, Brazilian nuts, and almonds.

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Body & Health - Ask Men

ASK MEN: are You suffering from Sleep Disorders? By: Ahella El Naggar

Many people report that they suffer from serious sleep-related problems, though those same people sleep approximately 6 hours a day and do well with this amount of sleep. Research shows that adults can function well with six hours of sleep a night, or even less if they are used to it. What sometimes stresses people out is the wide held belief that you need eight hours of sleep every night. As a result, individuals go to bed when they don’t feel tired and spend a lot of time trying to sleep; and when they can’t sleep they get frustrated and feel stressed out. Others suffer from sleep disorders that result in problems that are much more serious. The majority of sleep disorders fall into one of two complementary categories: insomnia and hypersomnia. Insomnia includes all disorders where an individual has difficulty starting or maintaining sleep; people who struggle to fall asleep at night. Hypersomnia includes all disorders where individuals feel too sleepy during the day or sleep too much. Insomnia may come in the form of too little sleep, but it can also be a problem of too little undisturbed sleep. Sleep apnea is a disorder in which the patient stops breathing during the night, wakes up, starts breathing again, and goes back to sleep. Much like insomnia, people who suffer from sleep apnea usually wake up feeling like they did not sleep well, and that they slept much less time than they did. On the other hand, some patients are totally unaware that they are

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waking up multiple times during the night, and complain that they feel sleepy during the day. Studies show that sleep apnea is more common among males, individuals who are overweight, and elders. Ironically, a lot of people suffer from insomnia as a result of taking sleeping pills. In the beginning, the pills are usually effective and help individuals fall asleep and maintain their sleep. The problem is that soon patients find themselves caught in the cycle of drug use. Tolerance to the drug develops and patients gradually need more of it to fall asleep. The other problem is that after some time, the patient cannot stop the drug without experiencing withdrawal symptoms, which include insomnia. If you fall asleep in inappropriate times, such as in the middle of a conversation, while driving, eating, or even swimming, then you may be suffering from narcolepsy; the most researched disorders of hypersomnia. Narcolepsy is associated with two main symptoms. The first is severe daytime

sleepiness and repeated 10-15 minute naps during the day. The second symptom, called cataplexy, is a recurring loss of muscle tone that is often triggered by an emotional experience. This could mean that an individual feels the need to sit down until it is over, or could be as intense as causing an individual to fall to the ground, unable to move for a minute or two. Both insomnia and hypersomnia are common symptoms of depression, anxiety, and other mood disorders. Individuals who suffer from sleep disorders tend to have very high levels of stress, and may be irritable, on edge, and find it difficult to concentrate during the day. On the long term, this commonly leads to other negative health problems. This is why it is very important to get professional help if you think you might be suffering from a sleep disorder.


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Entertainment

&

Culture

Arts

BOOK Fortune Smiles

In six masterly stories, Adam Johnson delves deep into love and loss, the influence of technology and political aspects, natural disasters and unpleasant past, through a number of characters that you never thought you would ever meet! Fortune Smiles is a book that comes with heavy expectations about the past and future of each character, by showcasing immense creativity and emotional intelligence. The book is very recommended for people who love to read about real stories, whether it is beautiful or ugly, even if the world he creates is not particularly one we want to be part of.

MOVIE

SERIES

When the wounded Christian Grey tries to pursue Anastasia Steele back to his life, she demands a new arrangement before giving him another chance. As the couple begins to revive their “ChrisAna things again,” shadowy figures from Christian’s past start to appear and destroy their hopes. As Christian battles with his jealousy when another man shows interest in Ana, his ex-girlfriend and business partner shows up, exposing further darker shades of this relationship. Returning cast-members Jamie Dornan and Dakota Johnson play the two leading characters Christian Grey and Anastasia Steele, with some erotic scenes but a more real ending.

Created by Steven Knight, Tom Hardy and Chips Hardy, Taboo follows long-lost adventurer James Keziah Delaney, the son of a dead shipping tycoon, who surprises everyone in London by returning home a decade after being reputed dead. Having inherited a strip of land that has since become hugely valuable to his half-sister, Zilpha, and her husband, Thorne, Delaney plans to revolt against corruption and the greed of dishonest men who initially drove his father to insanity and lead him later to his grave. Taboo features a phenomenal supporting cast: Jonathan Pryce, Stephen Graham, Mark Gatiss, Michael Kelly, and Jason Watkins.

Fifty Shades Darker

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Taboo


The BIGGEST HITS OF THE MONTH Ed Sheeran - Shape Of You Little Mix - Touch Rag’N’Bone Man Human John Legend - Love Me Now Robbie Williams - Love My Life

Maria Saba

maria_saba

PHOTOGRAPHER

Designer Wissam Salah Eldin

Biout

February 2017 | 75


Entertainment

nEWS

RESTAURANTS

HOTELS

Master Class: PDO European Cheese Cooking Demo and Tasting Event At Semiramis InterContinental Cairo Semiramis InterContinental Cairo hosted the Agriform Master Class: PDO European Cheese Cooking Demo and Tasting Event, in collaboration with the Egyptian Chef’s Association at the award-winning Pane Vino Italian restaurant, where chefs Giovanni Romagnoli and Vincenzo Gulielmi taught attendees how to prepare a selection of traditional Italian favourites as well as their own distinctive creations. Guest chefs and media personalities had the opportunity to taste and learn how to prepare authentic and original dishes using these superior cheeses while enjoying the cozy ambience of Pane Vino.

Staybridge Suites Cairo Citystars Celebrates a Successful Year Happ Hour at Tavolino

Weekend fun is extended so bring along your friends and loved ones for we’ve found the perfect spot to kick-start the week at Tavolino. Take a break from your daily routine and unwind in an authentic Italian atmosphere like no other. Don’t miss out on their Happy Hour every Sunday, Monday and Tuesday from 6:00 pm to 8:00 pm and get a free glass of wine for each one you order. For reservation please call 02 27370380 76 | February 2017

Staybridge Suites Cairo Citystars hosted a special party in the hotel’s Den to celebrate the success achieved in 2016 with IHG Citystars Commercial team. The team was welcomed by Islam A. Samad, Executive Assistant Manager for Staybridge Suites Cairo Citystars, who congratulated them on their consistent excellent performance and rewarded each member with a personal certificate of recognition. Staybridge Suites Cairo Citystars is the first upscale extended-stay hotel opened by InterContinental Hotels Group in the Middle East and Africa. The Staybridge Suites are designed to meet all the various needs of travellers, or those looking for the luxurious comforts of a ‘home away from home’ while on holiday. The Suites are also ideal for those relocating or seeking a temporary home during household renovations. The secret to success at Staybridge Suites is how the guests and long-term residents at the luxurious accommodation are made to feel at home.


TECHNOLOGY

Universal Group the 100% Egyptian Group Ranks fourth worldwide in the industry of Cookers and Heaters Universal Group, a brand name that is always tied with the word Made in Egypt, has recently participated in “Made in Egypt” Exhibition under the auspices of Sahebat Al Saada (Esaad Younis). Universal is aiming through its participation in the exhibition at promoting awareness among Egyptians about top national industries, since Universal is 100% fully Egyptian Group, and is one of the most important industrial companies that includes eight companies and 14 factories in Egypt with nearly 3 billion Egyptian pounds of investments. Universal is present in more than 15 million homes around the world with branches in 80 countries pledging to continue the march of progress and industrialization. All factories fully rely on Italian technology and all European standards and specifications are applied on its products.

SHOPS

HTC’S New Series: It’s All About The Brilliant U HTC, a pioneer in innovative smart technologies, unveiled its newest smartphone series, HTC U, with two new models, the HTC U Ultra 5.7-in and the HTC U Play 5.2-in smartphones, at an event at the Armani Hotel in Dubai, UAE, presided by Chialin Chang, President of Smartphone and Connected Devices Business, HTC, and regional HTC leadership. The brilliantly designed new smartphone series, with game-changing software and hardware, will be available early February. The gorgeous new series is beautifully 3D contoured with a liquid surface that’s designed to reflect the best you. With attention to detail at the heart of this brilliant and unique design, the lustrous and symmetrical curved glass construction reflects light beautifully and the polished surface bends and blends seamlessly into the side of the phone.

Adidas Reveals New Home Kit for Egypt Ahead of The Africa Cup of Nations Adidas has announced the launch of the new home kit for Egypt’s national team ahead of the 2017 Africa Cup of Nations, where the country aim for a record eighth Africa Cup of Nations title. In its third year of partnership with The Pharaohs, the latest adidas jersey pays homage to the countries national flag with its distinct colourway. Consisting of a predominantly red design, the black sleeves include adidas’ famous three stripes in red, with white accents featuring on the V-neck collar and adidas logo. The kit – made with Climacool technology to provide players with constant airing when it matters most – features a striking chequered pattern for the first time, showcasing a more modern look. Widely known as the most successful African team to date, Egypt has won the Africa Cup of Nations a record seven times and was the first team from the continent to qualify for a FIFA World Cup. February 2017 | 77


SHOPS

Beauty

The New Lip Innovation-Juicy Shaker and Lancome Experts Will Take Your Personal Style to The Next Level

Al Image Pharmacy Opens in the Heart of Zamalek Al Image Pharmacies introduced a new branch to its ever growing chain of pharmacies at 26 July Street in Zamalek. The pharmacy chain is a lot more than just a chain; it is a destination for all your health and beauty needs. The new branch is in an outstanding location, much like the already existing branches in City Stars and Cairo Festival City Mall. The Pharmacy focuses on eight different categories of products; skin care, hair care, general well-being, home medical appliances, products for mother and child, electrical devices, mouth care products, and medicine. The pharmacy aims to serve the community and focus on its responsibility towards society with an intricate plan to cooperate and work with associations and institutions with similar goals such as The Rotary Club Of Cairo New Capital, which Al Image is working with to conduct Hepatitis C checks for free within 95 days from the opening, as well as free testing for anemia.

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Lancôme surprised its fans by launching one of the most innovative lip products, Juicy Shaker, at Lancôme Lounge in “WOJOOH” City Stars. “Lancôme Lounge” hosted its guests to discover the new generation of lip oil in the presence of Lancôme fans and experts, including the trendsetter Hadia Ghaleb and the talented professional makeup artist, Sally Rashid, who offered make-up sessions, application techniques with step-by-step instruction on how to contour your makeup to look younger, protect your skin, and ultimately s appear healthy and feel special. Lancôme Juicy Shaker offers an irresistible range of 14 bright juicy colors, each has its own fragrance presented in a mini cocktail shaker shaped tube. In short, a totally addictive new sensation nestled within this fun and chic accessory that you’ll never get tired of.

Avon Participates as Official Makeup Partner at Cairo Fashion Week Avon, the world leader in direct sales of cosmetics, recently participated at Cairo Fashion Week, which was launched at Fairmont Heliopolis Hotel. As the Official Makeup Partner, Avon provided a comprehensive array of its world-renowned products to Cairo Fashion Week makeup artists for application on the models. As an extra benefit, the makeup artists got to receive the premium makeup as a complementary gift from Avon. Moreover, Avon had a booth in the outer room of the Cairo Fashion Week venue where it offered over 200 makeup gifts to VIP guests, in addition to featuring live makeup demos over the course of the event. It is worth mentioning that Avon has spearheaded activities to support female empowerment in its 130-year anniversary through its Beauty for a Purpose initiative.


COMPANIES

EGBANK Is The Main Sponsor of the 1st International Half Marathon Held in ElGouna by Cairo Runners As part of the bank’s mission to support youth and young community initiatives, EGBank participates as the main sponsor of the first international half marathon that will be held in El-Gouna on the 9th and the 10th of February, 2017 organized by Cairo Runners. The initiative aims to send part of its funds to Ahl Misr charity Foundation for individuals with burns, while encouraging healthy lifestyle among Egyptians and promoting tourism in El Gouna; all in which encourages EGBank to partake in this wonderful initiative as a permanent partner. EGBank is adopting and supporting several social initiatives during this year. That comes in line with the Bank’s strategies that enabled the bank to get the Golden Shield and a certificate of excellence in the field of social responsibility.

GB Ghabbour Opens A New Service Center for Chery Cars in Qalioub GB Ghabbour recently opened the latest integrated service center for Chery Automobile in Kilo 7 Cairo-Alexandria dessert road to Qalioub. The center will provide top-notch services related to 3S, which includes sales and after salves for Chery as well as maintanence, plumbing, and painting services to meet our customer needs.

Majid Al Futtaim’s Festive Campaign Brings Joy to Underprivileged Children Across the Region

Hero MEA Expands the Capacity of its New factory with the Use of Solar Cells Hero Middle East and Africa (MEA) for Nutritional Food Industries announced the inauguration of the largest factory to produce jam, honey, and juices using the newest technology to ensure the quality of the company’s products, safety of the manufacturing process, and production efficiency. The new factory aims to guarantee the highest international quality of the Swiss Hero’s products at all manufacturing stages, through applying innovative methods to save energy consumption, preserve the environment, and improve work environment for all workers in the factory.

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East, Africa and Asia has announced the results of its second annual ‘Take A Moment to Give A Moment’ festive campaign, which helped spread the joy of the festive season amongst less fortunate children across the region. Throughout the month of December, Majid Al Futtaim created a special festive atmosphere in its 20 shopping malls, across Bahrain, Egypt, Lebanon, Oman and UAE, which encouraged visitors to embrace the spirit of the holiday season. During the campaign, visitors gifted toys, books, clothes, and money to a selection of charitable organizations, so that underprivileged children could get the chance to celebrate the festive season. In total, 1,491 people took part in the campaign through gifting 9,550 books, 10,200 toys, and 3,450 kilograms of clothing and electronics.


Entertainment

UPCOMING EVENTS

RANIA SHAALAN LIVE ACOUSTIC

HOW TO BUILD YOUR STARTUP

Rania Shalaan sings, writes, and composes most of her songs, playing both guitar and Piano. She uses the poetry of the wonderful Salah Jaheen and the profound Ahmed Fouad Nigm in some of her songs, in addition to her own personal input that is recognized as very different, genuine, and unique. All along the past few years, Rania was able to experiment with her songs, instruments, and many talented musicians, which allowed her music to be heard in different styles.

Turn your ideas into business concepts (products/services) and get your business off the grounds with Startup School and Planet Guru Innovation. Through this program, you will get the chance to actively generate great ideas for your start up that work, create business model, build your product and market together, understand the preparations needed for the launch, and how to finally run your business like a boss!

FEBRUARY 3

FEBRUARY 5-9

For more information and reservation, you may contact: Magnolia 0122 4135 353 – 0122 4802 348

For more information and reservation, you may contact: Startup School 0115 0164 501 Planet Guru Innovation Space 3335 3373

CHILL OUT ANCIENT SIWA OASIS

JOURNEY INTO THE LIGHT: PORTRAITURE WORKSHOPS BY RAMI BITTAR

FEBRUARY 7-10

The best treatment for your soul is to visit Siwa Oasis. Through this journey, you will indulge in all kinds of nature of this paradise and explore different destinations. Chill Out family will support you to completely switch-off your mind and enjoy every moment in your vacation. You will enjoy four days exclusive 4x4 off-road recreation, night activities, swimming, and camp fire. For more information and reservation, you may contact: Chill Out 0102 0022 344 80 | February 2017

FEBRUARY 9–11

A comprehensive portraiture workshop addressing early and midcareer photographers aiming at enhancing their natural and strobes light portraiture skills with the great London-based Egyptian talent Rami Bittar. The course is recommended to those who want to focus on portraiture photography; whether in the context of fashion, beauty, corporate, family, or other. The main focus will be on commercial purposes, but amateurs are also welcome. For more information and reservation, you may contact: Photopia 0121 1338 991 – 2290 4085


Entertainment - EDITORIAL

Run The River Nile With The TriFactory and MagdY Yacoub Heart Foundation

T

he TriFactory, in collaboration with Magdi Yacoub Heart Foundation, is incredibly proud to announce the first ever Aswan Marathon, taking place on February 24th, 2017. The running event, dubbed ‘Aswan42’ in homage to the iconic marathon distance (42km), will provide participants with a unique run course: all along the banks of the River Nile. Runners can choose from the full marathon, half-marathon (21km), and the 10K race distances, while children of 10 years and under will be able to take on a 2K Kids Run.

Dr. Magdi Yacoub is expected to attend the marathon himself, and he has taken a significant interest in the event, as running races are famous for their association with cardiovascular health. A significant portion of all race earnings will be donated to the Aswan Heart Center, where Dr. Magdi Yacoub and his team of physicians treat children suffering from heart conditions. Furthermore, Aswan42 will be an opportunity to showcase the beautiful city ot Aswan to the world, with runners from more than a dozen nationalities already signed up. How can you sign up? Simply head to www.thetrifactory.com and join us as we Run The River Nile!

February 2017 | 81


Zoom In The Cairo Marriott Supports World Food Program’s Initiative to Eliminate World Hunger! The Cairo Marriot Hotel joins the global community in the advance towards the Sustainable Development Goals set by the United Nations for the year 2030, with focus on the goal of eliminating world hunger and malnutrition. The World Economic Forum recently incorporated a series of advocacy dinners that aim to create awareness about the UN’s goals against hunger. Ten cities from around the globe were selected as hosts for the dinners; Cairo, Egypt was fortunate enough to be among them. Cairo Marriot hosted the dinner on January 12th, partnering up with MBC Masr and MBC Al Amal, with various high-profile figures, which comes perfectly in line with Cairo Marriott’s “Spirite to Serve” initiatives for events that are aiming to enhance the lives of many and change the world!

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Zoom In Al Dau Strand Hosts a Symphony by the Sea for the Legendary Omar Khairat in Hurghada The legendary composer and pianist Omar Khairat enchanted his selected audience in an evening overwhelmed with perfection and sophistication last December. The concert was hosted by Al Dau Strand - the latest real estate project for Al Dau Development. The owners and managers of Al Dau Development hosted this Mega Event at Al Dau International Conference Center – part of the Steigenberger Al Dau Resort. The venue was a state of art and a cutting edge in audiovisual technology, in addition to the impressive 360 walls themed projections. The welcoming atmosphere, dining experience, and all other details were catered to perfection by the incredible team of Al Dau Development.

February 2017 | 83


Zoom In AccorHotels Egypt Support the Heroes of Tomorrow during 2016’s Solidarity Week AccorHotels solidarity week 2016 witnessed the unity of Fairmont Nile City, Sofitel Cairo Nile El Gezirah, Sofitel Winter Palace Luxor, and Sofitel Legend Old Cataract Aswan in a charitable initiative at 57357 Children Cancer’s Hospital. The hotels’ teams wore golden ribbons to raise awareness about childhood cancer on Fairmont Nile City’s first solidarity week under the AccorHotels’ umbrella. In an objective to put a smile on the children’s faces, the hotel teams lent a helping hand to the hospital by throwing a fun day with a DJ, magician, clowns, and toys subsidized to Fairmont Nile City by Hamleys Egypt to lift the spirits of the little warriors in their fight against childhood cancer.

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potterycafe.net

Give your taste buds a treat with our new menu • Madinaty • Chillout Mall • Sodic (westown hub) • Lpassage (Alexandria) • Court yard Maadi • New Cairo • Cairo Festival City Mall • Tivoli Dome Heliopolis & Zayed • Maadi • Zamalek • Mall of Arabia • Heliopolis


Zoom In Egypt Launches Moto Z in A Dazzling Event by The Pyramids of Giza Lenovo Egypt launched its flagship smartphone, the revolutionary Moto Z, with an event that lit up the Pyramids of Giza. The groundbreaking smartphone blew the audience away with its ability to turn into a projector, a professional camera, or even a speaker in a snap using the innovative Moto mods. The event’s entertainment included superstar Carol Samaha, Sharmoofers, violinist Hanin, and Egypt’s beloved puppet, Abla Fahita, who performed a special song for the occasion.

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Zoom In Bait & Weight Fishing League at Somabay Soma Bay hosted The Bait and Weight Fishing League event from the 24th - 27th of January, and the Sheraton Soma Bay Resort was the official sponsor. Representatives from Soma Bay, Red Sea Anglers (RSA), and the Egyptian Angling Federation (EGAF) were divided into 13 teams to compete in the 2 days fishing league. A gala dinner took place at The Westin Soma Bay to celebrate the victory of all teams and 1st prize winner, Mohamed Fahmy, who caught a 28.950 KG Cobia Fish. Since paying back to the community is one of Soma Bay’s beliefs, the event offered an opportunity for all participants to donate their fish to The Food Bank to shed awareness of poverty and malnutrition in Egypt.

February 2017 | 87


Zoom In Opens its Latest Branches in Mohandeseen and Citystars Skechers has placed its mark in the Egyptian market since the first store opened back in 2010. Today, the renowned brand is found in top locations; Cairo Festival City, Mall of Arabia, and Alexandria City Centre. Skechers continues its expansion, reaching 5 stores with the opening of their latest in Mohandeseen and the launch of the newly re-innovated Citystars mega store which took place on January 20th, 2017 in a cool event.

Mohandeseen

Citystars

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